Achieving +52% ROAS with thousands of customized creatives generated effortlessly in just a few clicks

Founded in 2016 by four seasoned industry professionals, the company has rapidly grown by establishing partnerships with prestigious brands and companies such as Air France Holidays, Emirates Holidays, and Veepee.

Perfectstay has developed the Transavia Holidays platform, which offers exclusive Flight + Hotel deals in partnership with Transavia.

Before Implementing Channable

Perfect Stay offers a wide range of travel packages on its website, featuring hundreds of destinations with prices that change frequently due to their time-limited offers.
This constant evolution on their website made it challenging to deploy their advertising strategy on platforms like Google and Facebook, where most of their media budget is allocated.

To ensure that the campaigns and ads matched what potential customers would find on the website, the process required a significant amount of manual work. This was crucial to maintain consistency between the prices shown in their ads and those on the site.

3 Challenges to Overcome for High-Performance Campaigns

1. Centralizing Campaign Deployment Across Channels

Perfect Stay needed to deploy their offer catalogs across all advertising platforms while adhering to the formats required by Google and Meta for the travel industry.

Objective: Ensure ads followed best optimization practices with always-updated information, thanks to automated feed management.

2. Creating Highly Personalized Ads

Perfect Stay’s strength lies in tailoring offers to meet customer expectations, and this personalization needed to reflect in their ad creation.

Objective: Generate more targeted ads with key offer details (price, title, “Flight + Hotel” mention) featured prominently in their visuals and Search ads.

3. Reducing Campaign Setup Time

Perfect Stay wanted to utilize their entire catalog of offers without prioritizing certain ads over others due to time constraints or the high costs of creating visuals for every offer.

Objective: Save time while ensuring comprehensive coverage of all offers across campaigns.

Dynamic Visual Generation from the Catalog

Most advertisers, regardless of industry, use images from their websites for catalog campaigns on platforms like Shopping or Dynamic Product Ads (DPA). However, producing high-quality visuals for every product or offer is often too time-consuming and costly.

This is why Channable integrated a dynamic image editor. Always at the forefront of innovation, Perfect Stay seized the opportunity to use it for their Facebook DPA campaigns.

The tool made it possible to reformat the images on the website to meet Facebook's format requirements. Using a single template created by Perfect Stay in Channable, they were able to dynamically integrate the offer price, the Transavia logo, and details such as the destination, hotel name, and trip duration. The tool then generated this template for all the offers the advertiser wanted to target.

Automating Their Search Campaigns

In addition to the strong performance achieved in the Social aspect of Perfect Stay's marketing mix, the tour operator also relies on Channable to streamline the creation and management of their Search campaigns on Google.

This approach enables the design of search network ads that dynamically integrate personalized elements of their offers, such as destination, price, or availability.

Results: Hundreds of ad groups and Search ads, as well as thousands of keywords, are generated through Channable in just a few clicks.

Key Features for the Success of Perfect Stay's Campaigns

• Core: Efficient management and optimization of their multiple catalogs, containing thousands of travel offers, for platforms such as Facebook DPA, Google Hotel Ads, Display, and Search.

• Creative: Using Channable's image editor, Perfect Stay generated hundreds of visuals in just a few clicks, dynamically integrating prices and offer titles into their Dynamic Product Ads feeds for Meta.

• PPC: To automate the deployment of Search campaigns based on the offers available on their website, Perfect Stay's acquisition teams implemented Channable's PPC module. This allowed them to create more targeted and always up-to-date ads, directly powered by their site’s catalogs.

The Winning Combination: A reliable tool paired with guidance to master its use.