Google CSS
Improve your Google Ad performance
Maximize your Shopping Ad results without increasing your budget. With Channable CSS, you gain up to a 20% margin advantage and improved visibility on Google.
17,000+ companies trust Channable and Producthero CSS for growth
Why CSS (comparison shopping service) matters
To run Shopping ads on Google, you need a Comparison Shopping Service (CSS). By default, your ads run through Google’s own CSS, which keeps 20% of your bid as a margin. Partnering with a CSS like Channable lets your full bid enter the auction, giving you back that 20% and up to 25% more bidding power.
Get more from every bid, not by raising your spend
20% margin advantage on Shopping ads on Google
With Channable CSS, your full bid enters the auction (0% is deducted), making your campaigns up to 25% more competitive than those using Google’s default CSS. Use this advantage to reduce costs while maintaining results or boost performance without increasing your budget.
Get more from Google Shopping with CSS Standard
Next to the CSS 20% margin advantage, with the CSS Standard plan, you also gain access to features that help you quickly spot opportunities and improve the relevance of key products.
Title Optimizer analyzes your product titles and suggests relevant keywords based on real search behaviour and product data.
Labelizer Lite lets you filter products based on performance metrics (clicks and ROAS).
Price Benchmark Lite shows whether your products are below, at, or above market benchmark data.
Scale your Shopping performance with CSS Pro
CSS Pro helps advertisers boost Shopping performance on Google with advanced optimization tools. CSS Pro unlocks:
- Labelizer: Automatically segment products by performance in Google Ads, enabling smarter bidding and reducing wasted ad spend using click and ROAS data.
- Products AI: Optimize up to 200 product titles, descriptions, and key Shopping attributes in bulk with AI following Google Shopping best practices.
- Price Benchmark: Apply benchmark labels in Google Ads to improve campaign segmentation and bidding.
- Manual Product Tagging: Manually assign strategic tags for promotions, seasonal campaigns, testing, and other strategic priorities.
Trusted experts and free support
With Channable CSS, you get access to our dedicated support team backed by years of experience helping thousands of advertisers succeed on Google. As a Google Premium CSS Partner, we also maintain direct access to Google’s expert support.
25% more bidding power. Smarter optimization. Predictable pricing.
Starting at € 29 a month, you get a 20% margin advantage on CPC and the advanced AI tools you need to outperform your competitors.
Expand into new markets with flat-rate pricing and zero surprise per-country fees.
Includes:
CSS 20% margin advantage
Channable CSS gives you a 20% margin advantage, which means more bidding power without increasing costs.
Applies only to European Economic Area (EEA) countries specified by Google
Title Optimizer
Increase product visibility using keyword suggestions based on search behavior and product data to optimize product titles.
Labelizer Lite
Leverage performance labels to quickly spot which products are worth optimizing for the biggest impact.
Price Benchmark Lite
Incorporate product price competitiveness into your optimization and analysis.
AI Readiness Audit
Assess how ready your product feed is for Google AI Mode and Gemini, identify what needs improvement, and take action.
All from Standard, and:
Labelizer
Segment products based on performance data from Google Ads to reduce wasted spend and improve your ROAS.
Products AI
Optimize up to 200 products at a time for Shopping ads on Google with AI-powered improvements based on Google Shopping best practices.
Manual Product Tagging
Manually apply custom product tags to support strategic campaigns, testing, and seasonal promotions in Google Ads.
Price Benchmark
Monitor price competitiveness and benchmark products against competitors to improve campaign performance.
Not all your products deserve the same attention
Not every product contributes equally to your Shopping performance on Google. Labelizer automatically groups products into Heroes, Sidekicks, Villains, and Zombies based on clicks and ROAS, helping you quickly spot where to scale, cut spend, and optimize. Customized product tags give extra flexibility for campaigns, promotions and other priorities.
Make the most of your Shopping ads on Google
More impact with the same budget
Get up to 25% more bidding power, increase impressions, and boost reach without increasing your advertising spend.
High-impact Shopping optimization
Improve performance with Labelizer, Products AI, Price Benchmark, and Manual Product Tagging, all built around Google's best practices.
Simple, seamless switching
Switch to Channable CSS in just a few steps. Your campaigns keep running without any interruption.
Market-leading price
Enjoy full pricing transparency with a simple flat fee, no hidden costs, and no cancellation period.
What marketers like you are saying
“We saved over €10,000 in just one month. That’s more than five years of CSS subscription cost paid back instantly.”
“What truly set Channable's CSS apart was the assurance that any issues or challenges we might face would be addressed quickly and effectively by their dedicated support team.”
“The CSS change request was made late in the morning around 11 a.m. and was effective a few hours later, early in the afternoon on the same day. The transition was quick and seamless, with no data loss or hassle.”
FAQ
Requesting the switch only takes a few minutes, and the connection request to Channable CSS will appear in your Merchant Center shortly after. In most cases, the full switch is completed within 24-48 hours. It can take up to 14 days at most, depending on your previous CSS provider, but if you’re switching directly from Google CSS, the process is often almost instant once the request is accepted.
Yes, you’ll need a Channable account before activating the CSS, but creating one is quick and easy. Simply sign up and then follow the setup steps to activate Channable CSS. You’ll only be charged once the CSS is activated, and there’s no requirement to use the Core module.
In Core, you can optimize all your product titles in bulk across every channel, ad platforms, and marketplaces.
With the Title Optimizer in the CSS Standard plan, title improvements are focused specifically on Google and are added to Google Merchant Center via a Supplemental Source. The Title Optimizer is primarily used when you want to manually adjust titles for specific individual products.
Additionally, it is possible to re-import the optimized titles from the Title Optimizer back into the Feed Manager, keeping all the changes centralized.
Yes. Use our free Google Ads Benchmark Report to compare your key metrics with aggregated ecommerce benchmarks across the EU and EEA, and validate where your strategy stands.
Boost your Shopping ads on Google
Unlock better visibility, lower costs, and scalable growth.