Next Level eCommerce | Webinar series
The secret behind ASICS & Otrium’s high-converting ads
Discover how market leaders craft powerful, personalized ad copy at scale without making it feel robotic or boring.
🕤 March 27th, 4:00-4:45 PM (CET)
Check out the topics
Creating ads at scale doesn't mean sacrificing creativity. In this session, Marcel Smal will show you how to create engaging, dynamic ad copy that boosts performance while maintaining flexibility.
Who is this session for?
- Performance marketers looking to improve CTR and Quality Score
- PPC specialists managing large-scale campaigns
- eCommerce and retail advertisers optimizing for promotions and discounts
What you'll learn:
- How to create compelling ad copy at scale without feeling “templated”
- Best practices for communicating discounts, promotions, and pricing in your ads
- How to use back-up templates strategically to prioritize key messages
- Leveraging supplemental feeds to enrich ad copy with AI-generated content.
Why you can't miss this
- Increase CTR, Conversion Rate, and Quality Score with high-performing ads
- Reduce errors by avoiding common automation mistakes
- Learn how to scale your rules seamlessly across multiple markets
Meet the expert
Marcel Smal has over 12 years of experience in Paid Search. Over three years ago, he founded Roots Network, an agency dedicated entirely to Paid Search for complex advertisers. Roots Network works with leading brands such as ASICS, Otrium, Matt Sleeps, and Trainline.
About Next Level eCommerce
Level up your eCommerce game with Channable's experts, Jochem Timmers and Jules Steultjens! Join them for a series of exclusive webinars featuring industry leaders discussing the hottest PPC topics. Get actionable insights on optimizing your paid ads, advanced segmentation, or AI-driven ad copy creation, among other inspiring topics—designed to help you refine your strategies and drive success. Don’t miss out on these real-world examples and practical tips that you can apply right away!
Expert-led insights and best practices
Exclusive access to PPC industry leaders
Practical sessions focused on real-world use cases
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