October 30th, 16:00 (CET)
Next Level eCommerce
The Future of Ecommerce Ads
Learn the latest updates on AI , PMax, and Advantage+ which are shaping the future of advertising on Google and Meta
Dig Into The Topics
As we approach the hectic holiday season, it’s essential to stay ahead in your advertising strategies.
Join PPC experts Gianpaolo Lorusso and Dario Zannoni for a deep dive into the most crucial Google Ads and Meta Ads updates of 2024, along with predictions for 2025.
Discover how AI-driven strategies, Google’s Performance Max, and Meta’s Advantage+ are evolving and shaping the future of eCommerce advertising, especially as we gear up for the holiday rush.
Three reasons to attend:
1. Stay up-to-date on the most important ad platforms
Get practical insights on AI, Google’s Performance Max, and Meta’s Advantage+.2. Prepare for the holiday season and 2025 with our expert predictions
Stay ahead of the competition by knowing what’s coming next in eCommerce advertising.3. Interactive learning experience
Participate in live polls and discover how your peers are preparing for the latest Google and Meta Ads innovations.The line up
Gianpaolo Lorusso
Among the World’s Top 50 most influential PPC professionals, founding member of Paid Search Association and Google Ads Premium Partner for Italy, he contributes to several PPC industry blogs and speaks regularly in international SEM events.
In 2012 he created ADworld Experience (now the largest PPC-Cases-Only event in the World), in 2016 patented in US a Google Ads optimization methodology and in 2020 wrote “Agile Google Ads”, the Italian GAds best selling book ever.
He now works as PPC & CRO freelance professional for enterprise level businesses.
Dario Zannoni
Dario Zannoni is a web marketing expert specializing in e-commerce and PPC. Almost 20 years ago, he moved to Japan, where he started working for a listed company that was a pioneer in the online sale of used cars abroad (in over 100 countries).
Today, he leads a team of consultants at ASUE Inc., an SEM agency in Nagoya with a portfolio of over 100 clients for whom they manage campaigns in Google, Meta, Microsoft, and Yahoo (widely used in Japan) with a focus on the use of artificial intelligence.
Dario is actively involved in the online PPC community, with whom he shares little-known but important details about various aspects of online advertising.
About Next Level eCommerce
Level up your eCommerce game with Channable's experts, Jochem Timmers and Jules Steultjens! Join them for a series of exclusive webinars featuring industry leaders discussing the hottest PPC topics. Get actionable insights on optimizing your paid ads, advanced segmentation, or AI-driven ad copy creation, among other inspiring topics—designed to help you refine your strategies and drive success. Don’t miss out on these real-world examples and practical tips that you can apply right away!
Expert-led insights and best practices
Exclusive access to PPC industry leaders
Practical sessions focused on real-world use cases
Upcoming sessions
We are excited to announce the next two sessions in our webinar series, specifically designed for PPC professionals and enthusiasts! Whether you're looking to sharpen your skills or stay ahead of the competition, these sessions offer invaluable insights from industry experts who have mastered the art of PPC. Don’t miss out on this opportunity to learn from the best and transform your eCommerce success.
December
Andrew Lolk
Advanced feed managementJanuary
Floris de Schrijver
Ad copy with AIPast Editions
Advanced product bucketing for Performance Max
Join us and Ruben Runneboom, Google Ads & eCommerce Expert, as we show you how to move from reactive to proactive strategies, harnessing the power of first-party data to drive better results.
During this session, you'll discover:
- Why you need to leverage first-party data to enrich your setup
- How you can set up a point system to segment your campaigns
- How you can optimize your campaign structure accordingly
Do not miss the opportunity to learn the techniques to revolutionize your Performance Max strategy.
Dynamic feed-based campaigns
In this video, together with Bob Meijer, Google Ads specialist, discover our formula to simplify the process of creating and managing a large number of ads (RSAs/DSAs) using optimized product feeds.
During this session, you'll discover:
- The fundamentals of understanding the benefits of Dynamic feed-based campaigns.
- How to enhance a product feed for crafting highly tailored dynamic campaigns.
- Ways to use automation rules for creating dynamic personalized RSAs, DSAs, and keywords.
Don't miss this opportunity to gain invaluable insights and elevate your search campaign performance.