Channable

Next Level eCommerce | Webinar series

The human edge in PPC: 
Mastering relationships, insights, and team success

Tired of just "managing" PPC? This session goes beyond the technical. Learn to build stronger client relationships, tell compelling data stories, and lead high-performing teams.

🕤 March 6th, 5:00-5:45 PM (CET)

Check out the topics

This webinar goes beyond the technicalities of Pay-Per-Click advertising. We'll explore the crucial soft skills that separate top performers from the rest. Learn how to build stronger client relationships, communicate effectively with your team, and use data to tell compelling stories that drive business results.

Who is this session for?


This series is designed for:

- Agency Professionals:

PPC Managers, Heads of PPC, and Executives looking to improve client relationships, scale operations, and deliver exceptional results.

- In-House Teams:

Marketing Managers, E-commerce Specialists, and Paid Search Executives striving to achieve measurable ROI, collaborate effectively, and manage stakeholder expectations.

- Large Advertisers:

CMOs, Performance Directors, and Heads of Digital Marketing seeking to scale campaigns globally, optimize resource allocation, and drive results across large budgets.

What you’ll learn:


By the end of this session, you'll walk away with:

- Human-Centric PPC:

Build strong client relationships and effectively address client challenges.

- Storytelling with Data:

Transform data into actionable insights and create compelling reports.

- Soft Skill Development:

Improve team communication and master difficult conversations.

- Strategic Insights:

Align PPC with business goals and scale campaigns efficiently.

- Building Thriving Teams:

Create a positive work environment, attract top talent, and improve team well-being.


We’ll have bonus resources only for those who attend the webinar:


- Data Storytelling Template
- Client Relationship Checklist
- Team Wellness Cheat Sheet

Meet the Expert

Yoann Ferrand is a unique combination of a hands-on PPC executive and a fractional Head of PPC. He combines tactical expertise with strategic leadership.

Twice named among the Top 100 Most Influential PPC Experts, he brings over a decade of experience in paid media, specializing in scaling campaigns and empowering teams.

As the founder of Adellus, a boutique agency that creates "data stories inspired by human connection," Yoann has partnered with leading brands such as Decathlon, the British Heart Foundation, Opteo, Trainline, and Wilderness Destinations.

His ability to seamlessly integrate day-to-day execution with big-picture strategy sets him apart. He helps businesses achieve digital maturity and drive sustainable growth.

https://media.graphassets.com/RvzxxnwaTlGIafGms1Ba

About Next Level eCommerce

Level up your eCommerce game with Channable's experts, Jochem Timmers and Jules Steultjens! Join them for a series of exclusive webinars featuring industry leaders discussing the hottest PPC topics. Get actionable insights on optimizing your paid ads, advanced segmentation, or AI-driven ad copy creation, among other inspiring topics—designed to help you refine your strategies and drive success. Don’t miss out on these real-world examples and practical tips that you can apply right away!

icon light bulb

Expert-led insights and best practices

icon star

Exclusive access to PPC industry leaders

icon Fire

Practical sessions focused on real-world use cases

Past Editions

From scripts newbie to PMax Pro: 
A hands-on journey to better performance

In this webinar, Mike Rhodes showed how to unlock the potential of Google Ads scripts and Performance Max campaigns with a practical, step-by-step masterclass.

What you'll learn:

1. Installing your first Google Ads script, even if you’ve never coded before.
Advancing through 9 practical levels to build confidence and show you what's possible.
2. Leveraging AI to enhance and modify scripts without needing to be a developer.
Implementing a robust Performance Max optimization system that drives measurable results.

https://media.graphassets.com/jM9kN9HSROumnXaMab1z

Shopping Feed Tips for Google Ads Success in 2025

In this video, the founder of SavvyRevenue Andrew Lolk shows how to master feed optimization with advanced PPC strategies designed for 2025. This session dives into key elements like Shopping Feed quality scores, title optimization, and underutilized Custom Labels.

What you’ll learn:

1. An optimized feed increases your exposure.
2. An optimized feed improves campaign structure and targeting.
3. Feed quality impacts performance.

https://media.graphassets.com/hfyVjSJ9ThyErEFDXGRo

With Channable, turn your product data into highly personalized Google Ads campaigns that perform.