Performance Segmentation
Gain more control over your PMax & Shopping campaigns
Easily set up your campaign structure with segmentation labels and channel your budget towards high-impact products
See our Performance Segmentation feature in action
How it works
Categorize products with performance labels:
Based on Clicks & ROAS (or your own custom metrics) Insights will automatically label your products into stars, potentials, underperformers and invisibles.
Stars are your top-performing products.
Potentials are solid performers, that have more growth potential.
Underperformers are poor performing products that drain your money.
Invisibles are hidden, it's not clear what their performance is.
Move products to the right campaigns:
By leveraging performance segmentation, advertisers gain the ability to easily assess and categorize products based on performance data, allowing them to allocate their budget towards high-impact products and thereby enhance overall ad account performance.
Products will be dynamically moved to the most effective campaigns, automatically channeling budget to star products and cutting costs on underperformers.
Highlights of Channable's Performance Segmentation
Performance Overview
Check the status of all products at any time and keep them on track quickly and easily.
Flexible bucket formatting
Besides Clicks & ROAS, you can choose your own label metrics to customize your strategy.
Enrich your segmentation with first-party data
Enrich your segmentation rules with profit margins, returns, size availability, price benchmark data and more!
Automatically boost top-performing products and reduce spending on underperformers
Get real-time performance insights
Instantly view the performance data of all your products for more informed decision-making and a deeper understanding of product performance.
Set up an industry-proven ad approach, at scale!
Set up an advanced pMax & Standard Shopping campaign structure more easily with our labels providing clarity and control over online marketing campaigns.
Let products perform on optimal Profit on Ad Spend
Automatically channel budget to the most effective campaigns based on performance data, profit margin and your customized marketing strategy!
Performance Segmentation is part of Channable's Google Success Formula and Insights Module
A fully integrated product
Feed management
When advertising on Google, creating high-quality product data is fundamental for your success, because if your products don't stand out, you will be wasting a lot of advertising budget. With our feed management solution, you can organize and optimize your product data from one powerful feed and choose from over 2,500 feed templates to build top quality data feeds to increase your online reach and visibility.
PPC Optimization
After your listings are optimized, it is time to set up your campaign structure. With our PPC Solution, you can automatically create a highly customized campaign structure consisting of RSAs, DSAs, Shopping and PMax campaigns and easily create hyper-relevant ads for all your products by combining static and dynamic values directly from your product feed.
Dynamic image editor
Next to setting up the right campaign structure, advertisers should also think about creating highly relevant assets for their PMAX campaigns. Our Dynamic Image Editor helps you to create hyper relevant ads, all within the same platform.
FAQ
Do I need Channable's PPC Solution to use the Performance Segmentation feature?
No, you don't need Channable's PPC Solution to leverage our performance segmentation feature. It's included in the Insights module and can be utilized independently with Google's feed or API. For more details on pricing, please refer to our pricing page.
Does performance based segmentation work for any type of customers?
Segmentation can be effective for various customer types, when utilizing Performance Max and Standard Shopping campaigns. However, it's crucial to have a sufficient amount of data. Generally, experts suggest aiming for 50-100 conversions per month in total for optimal results. Nonetheless, there are different strategies for setting up segmentation and ensuring you have enough data to work with.
How can I send data to Google Ads?
You have the option to utilize Channable's PPC tool to streamline your data and manage everything within Channable. Alternatively, you can send your data to Google Ads via a feed or API.
How to choose the right thresholds for segmentation?
The choice of thresholds for segmentation depends on your specific strategy. One option is to set thresholds based on the average number of clicks per conversion. For ROAS (Return on Ad Spend), you can set thresholds according to your target ROAS, or adjust them based on factors such as product margins. Starting with averages can provide a useful initial benchmark.
What metrics can be used for performance segmentation?
You can choose different metrics combinations based on the following metrics: Clicks, ROAS, Conversions, Impressions, Cost, and Conversion value. If you want to use other metrics or more than 2 metrics for a more complicated setup, you can create various rules and define your buckets there.
Ready to see Channable Insights in action?
Performance Segmentation
Maximize PMax & Shopping campaign efficiency
Simplify your campaign setup with segmentation labels. Automatically direct your budget to products that deliver the best results.