Channable’s award-winning CSS fuels record-breaking growth for large catalog advertisers

Award-winning innovation at the Google CSS Spotlight Awards

In 2024, Channable’s new Comparison Shopping Service (CSS) solution won the Google CSS Spotlight Award in the “Business Growth” category. This award recognized Channable’s remarkable success in helping advertisers scale their impact on Google Shopping through a unique, end-to-end solution. With over 1,300 merchants onboarded in just six months, Channable’s CSS doubled impressions month-over-month (MoM), driving rapid growth in visibility for high-volume, large catalog advertisers.

Headline results:

• 2x Increase in impressions MoM: Surpassing 2 billion monthly impressions for merchants using Channable CSS.
• 1,300 Merchants: Connected to CSS within the six months of launching, with strong month-over-month adoption.
• 5 Google channel connections per merchant: On average, merchants maximize their Google presence across five different marketing channels, enabling high visibility and effective segmentation.

Managing complexity at scale

Large catalog advertisers face unique challenges in Google Shopping, from intricate product data optimization to dynamic inventory updates and precise audience segmentation.

Although Channable’s core solutions addressed many of these needs, large-scale clients sought a more comprehensive tool to streamline product listing and campaign management across multiple Google channels, while maximizing ad performance and visibility.

The challenge was clear: help these merchants manage complex workflows more efficiently.

A comprehensive, end-to-end Google integration

Channable responded by launching its own CSS and building on its Google end-to-end solution to offer a one-stop approach for all Google Shopping needs. This solution brought together feed management, performance-based segmentation, advanced PPC features, and dynamic asset creation tools. Key innovations included:

• Performance-based segmentation: Allows advertisers to structure campaigns based on product performance instead of data-driven insights, improving targeting and increasing conversions.

• PMax with dynamic image editor: Integrated in Performance Max (PMax) campaigns, Channable’s image editor enabled merchants to create asset groups and manage assets at scale, unlocking new creative possibilities.

Together, these features gave large catalog advertisers the flexibility to grow efficiently across, Text Ads, Google Shopping, and PMax campaigns, making it easy to reach and engage the right audiences.

Rapid adoption and record impressions

The impact of Channable’s CSS was immediate and substantial:

• 1,300 Merchants joined the CSS within six months, demonstrating strong demand and rapid adoption.

• 2 Billion Monthly Impressions: By using Channable’s CSS, large catalog advertisers saw their visibility skyrocket, reaching over 2 billion impressions per month.

• 5 Google Product Connections on Average: Merchants now use an average of five Google channels each, maximizing their reach and fine-tuning audience engagement.

As Rob van Nuenen, CEO and Founder of Channable, noted, “Launching our CSS has been a game-changer, not just for Channable, but for our customers as well. By providing a complete Google Shopping solution, we’ve helped businesses grow faster and more efficiently. We’re incredibly proud of the milestones we’ve achieved in such a short time and are excited to continue driving innovation in this space.”

Channable’s innovative CSS solution has reshaped Google Shopping for large catalog advertisers, providing them with a streamlined, powerful solution to manage complex campaigns and scale their presence across Google’s channels.

With over 2 billion impressions per month and a fast-growing network of onboarded merchants, this solution continues to deliver measurable results and position advertisers for sustainable growth.

As Channable expands its offering, we're excited to see more businesses harness this technology to reach their full potential in Google Shopping.