How Rocket Digital transformed Noirfonce’s Google Ads with Performance Segmentation

Boosting profitability with performance based bucketing

Noirfonce, a prominent sneaker retailer managing over 57,000 products across five markets, faced the challenge of scaling online sales while maintaining profitability. Balancing a vast product catalog, competitive auction spaces, and strict margin controls required a more efficient Google Ads strategy. Enter Rocket Digital and Channable’s Insights solution.

By leveraging performance segmentation, Rocket Digital ensured every euro invested in advertising yielded measurable returns. This strategic shift increased Noirfonce's ROAS by 30% and reduced costs by 25%, transforming their digital marketing efforts.

Scaling without overspending

With seven active Google campaigns spanning multiple markets, Noirfonce sought to:

• Maximize ad efficiency: Ensure budget allocation prioritized high-performing products.

• Boost visibility: Compete effectively in auctions without inflating bid costs.

• Maintain profitability: Balance ad spend with revenue growth.

A comprehensive solution was required to manage their extensive inventory and deliver actionable insights for smarter ad targeting.

Performance Segmentation with Channable Insights

Rocket Digital harnessed Channable’s Insights tool to dynamically categorize products based on performance data. This allowed them to create performance-based campaigns, redirecting budgets to products with the highest ROI.

The five-step approach to segmentation success

1. Import Google Ads data
   Channable’s Insights seamlessly connected to Noirfonce's Goolge Ads accounts, importing product-level performance data.

2. Monitor Insights by region
   Performance metrics were visualized in a centralized dashboard. Regional breakdowns (e.g., DE, FR, ES) helped identify trends and opportunities.
   

3. Identify top performers
   Using metrics like ROAS and Conversions, high-performing products were flagged for additional investment, while underperforming items were prioritized.
   

4. Customize rules for advanced segmentation
   Rocket Digital added custom rules, incorporating Clicks alongside Conversions and ROAS to fine-tune the segmentation.
   

5. Send dynamic labels to Google Ads
   Custom labels were applied and sent to Google via Channable’s Feeds & APIs where a campaign per performance label with specific targets and budget was created. Products were automatically shifted between campaigns based on their performance, optimizing ad spend in real-time.
   

A data-driven boost in profitability

Through Channable’s Insights solution, Noirfonce achieved remarkable results:

• +30% ROAS increase: Revenue surged from performance-focused targeting.

• -25% cost reduction: Efficient segmentation minimized unnecessary spend.

• Improved visibility: Competitive auction positions without inflated bids.
  

Why Performance Segmentation matters

Performance segmentation empowers eCommerce businesses to:

• Target strategically: Focus on products that drive profitability.

• Scale effectively: Optimize ad spend without overspending.

• Save time: Automate campaign adjustments and streamline workflows.

Unlock your campaign's full potential

With Channable’s Insights, Rocket Digital and Noirfonce redefined efficiency in Google Ads management, achieving outstanding results through performance-based bucketing. Their success underscores the power of combining smart strategies with innovative tools.

Ready to elevate your ad performance? Learn more about performance based bucketing or add Insights to your Channable subscription and start optimizing today!