How Dunion Online Marketing helped Keepershandschoenen.nl to boost bol ads revenue by 50%

Scaling ads for over 2,000 products with control and confidence

Tracking campaign performance and adjusting bids manually was also time-consuming, limiting the ability to maximize results. After implementing Channable, Keepershandschoenen.nl regained control, ensuring every product was advertised effectively while saving valuable time.

Smarter campaign management with Channable

To gain control, and streamline their bol ads strategy, Keepershandschoenen.nl implemented a structured approach with help from Dunion Online Marketing using Channable’s bol ads automation:

1. Selecting the right products

First, they looked at which products should and should not be included in the advertising. This was easily done by applying Channable's brand rule in the existing product feed. Which allowed them to identify and select the right products in one simple brand rule.

• Applied Channable’s brand rule to filter and include only the most relevant products in advertising.

2. Automating campaign structure & set-up

• Created an automatic campaign which formed the base of the ads flow.
• This was followed by two additional manual campaigns which used bidding rules to create the optimal campaign flow.

• With Channable's if/then rules, Keepershandschoenen.nl created rules for excluding keywords during the campaign setup phase. This made it possible to set up their preferred campaign structure and improve the targeting of their existing bol ads in less than 20 minutes & start running their campaigns.

Below is an example of such a rule, that automatically generates a keyword list, which can then be excluded in the setup list.

3. Fine-tuning performance with automation rules

Channable's automation rules were used to automatically optimize ad performance, harvesting high-performing search terms and converting them to keywords, while also identifying low performing keywords. See example below:

• Moving Keywords from automatic to manual campaigns automatically

To further optimize keyword performance. See the example below.

• Optimizing bids on Keywords (+/-20%) based on performance.

They further optimized their bids automatically based on keyword performance (Increasing or decreasing)

Channable's automation solution automatically moved, paused, and converted keywords, as well as optimized bids, based on pre-defined settings. In just one month, Channable automatically generated 5 pages worth of actions, showcasing the power of its automation solution.

4. Optimizing product targeting

The campaigns ran for a few months with these automation rules, which allowed them to run without constant manual review. Afterward, they began to review the results in the bol interface. See example below.

After a deeper analysis it was revealed that most ad spend in the automatic campaign went to product page targeting, which also had the highest ACoS.

With this knowledge, they adjusted the campaign structure in Channable, from 3 to 4 campaigns with a more advanced structure.

• Introduced a separate campaign focused only on product page targeting to get better control over the ACoS performance:
  

Increased revenue & higher conversions

Since integrating Channable’s bol ads solution in August 2024, Keepershandschoenen.nl has achieved significant numbers in January 2025 (5 months later):
✅ +55% increase in ad revenue (January 2025 vs. August 2024)
✅ Average overall ACoS maintained at 18% despite higher revenue
✅ 14% uplift in conversion rate
✅ Significant time savings, allowing focus on other business areas
✅ Increased ad conversions by 84.5%
✅ Overall increase in total revenue (organic + paid) by +71%

Why Channable? The added value of automation

By leveraging Channable’s automation, Keepershandschoenen.nl eliminated the need for constant manual adjustments.

The system handled bid strategies and product selection efficiently, ensuring optimal campaign results with minimal effort.

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