Social Ads: How Qwamplify Enabled Courir to Increase Its Turnover by 249%

Key Learnings:

1. Social media advertising, particularly on Facebook, offers vast opportunities for business growth.

2. Dynamic retargeting on social networks can significantly improve conversion rates.

3. Utilizing tools like Channable for automated feed management saves time and ensures up-to-date product information.

4. Machine learning algorithms for ad placement can boost performance and reach.

5. A strategic partnership with a marketing agency can help optimize your digital strategy and drive exceptional results.

Introduction: The Power of Social Media Advertising

The Popularity of Facebook

With around 37 million active users¹ per month, Facebook remains the most popular social media platform in France. In fact, in Q2 of 2020, there were 2.7 billion monthly² active Facebook users across the world, making it the biggest social media platform globally.

These staggering numbers highlight the immense opportunities for advertisers to grow their online businesses, especially in the retail sector.

In this success story, we'll delve into how Qwamplify, a marketing agency, played a pivotal role in increasing Courir's turnover by a remarkable 249% through the creation of high-quality social ads using Channable.

Courir and the Sneaker Market

Qwamplify, a Paris-based marketing agency specializing in PPC and social ads, provides support to companies from various industries, including Courir. Courir, a leading player in the sneaker market in France, enjoys immense success throughout the country.

The Rise of Sneakers

Sneakers, or "trainers" as they're known in the UK, were initially reserved for athletes. However, they quickly gained popularity among the general public and have become a wardrobe staple.

Nowadays, whether you're 7 or 70, chances are you own at least one pair of sneakers. According to a study conducted by the FFC (French Shoe Federation), sneakers occupied 47% of the shoe market³ in 2018.

This figure has continued to rise year after year, indicating a growing demand for these beloved shoes.

Supply and Demand in the Sneaker Market

With over 150 new sneaker brands emerging in France over the past 5 years⁴, sneaker enthusiasts now have an abundance of choices.

This fierce competition presents multi-brand stores like Courir with the opportunity to refine their offerings and remain competitive in this ever-growing market.

Qwamplify Guides Courir's Digital Transformation

In 2018, Qwamplify began working with Courir to help them achieve their ambitious goals. Valentin Quelard, Co-CEO and Technical Director of Qwamplify, explains:

"Courir had big ambitions because they were quite young in the digital world and felt that there was a large market share to be won. So they were looking to increase their marketing budget."

To boost Courir's turnover, Qwamplify decided to implement various digital marketing tactics using Channable. They started with Google Shopping and later expanded to include social ads on Facebook and Instagram.

With approximately 89% of the French population (around 58 million) using the internet and around 39 million being active on social media platforms⁵, both Qwamplify and Courir recognized Facebook as the social media platform to focus on.

The Challenge of Social Ads

To drive conversions from Facebook and Instagram, Valentin relied on dynamic remarketing. He explains the goal and its effectiveness:

"The goal was to get sales, and it worked very well! The remarketing on social networks helps us to get people who have already come to the site to convert."

The objectives of social ads differ from those of Google. When users turn to Google, their intention is typically to make a purchase.

They search for specific sneakers or brands and are faced with numerous choices, making it challenging to stand out.

In simple terms, dynamic retargeting allows ads to be shown to people who have previously shown an interest in the product, either by visiting specific sites or through their online behavior.

Consequently, social media retargeting ads are more targeted and personalized. But how can you ensure that you create quality and successful ads?

Channable: A Crucial Ally in Success

As a multi-brand company, Courir sells products available in various other stores, both online and offline. T

his poses a difficult challenge as Courir must differentiate itself from the competition and maintain a high level of online visibility. This is where Qwamplify and Channable come in.

Valentin explains the importance of an up-to-date and well-optimized product feed:

It is essential to always have an up-to-date feed that works well and highlights the best information for the internet user to generate conversions. Feed management is, therefore, a crucial aspect for Courir.

Channable has proven to be a valuable ally, saving Qwamplify' teams hours of manual work. Managing feeds manually can be extremely complex and often yields irrelevant results.

Their automated Feed and PPC management tools ensure that product data is continually updated. This automation includes automatic price updates, eliminating the need for manual adjustments.

Such features are particularly beneficial during major marketing campaigns like Black Friday, Christmas sales, and January sales when advertisers need to respond quickly to high demand with reliable ads.

Fantastic Results: A 249% Increase in Turnover

To create high-performing social ads, Qwamplify relies on automatic placement through Facebook's machine learning algorithms. Valentin notes the improved performance resulting from this approach:

"It is Facebook's tools that will choose where to place the ad thanks to machine learning. We have noticed that we get better performance when we let an algorithm take care of the distribution of ads."

Thanks to the time saved using Channable, Qwamplify can focus on adding value to Courir's digital strategy.

Between July 2019 and July 2020, Courir experienced a staggering 249% increase in turnover, all thanks to the support of Qwamplify and the optimized social ads created using Channable.

Valentin's future plans include maximizing the potential of this marketing channel to implement an effective acquisition strategy for Courir and educating his team on the best utilization of Channable.

He aims to raise awareness among his customers about the usefulness of feed management and PPC automation.

Conclusion: Boost Your Sales with Social Ads

If you're looking to dramatically increase your sales through social media advertising on platforms like Facebook, Instagram, Pinterest, or Snapchat, Qwamplify can help. Contact us for a demo of our tools or create a free trial account today.

This article is also available in French and Spanish, catering to a wider audience interested in the success story of Courir and Qwamplify.

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Footnotes: ¹ Source: Facebook Advertising Statistics 2021 ² Source: Statista - Number of Monthly Active Facebook Users Worldwide as of 2nd Quarter 2021 ³ Source: FFC (French Shoe Federation) ⁴ Source: FashionNetwork.com - More than 150 Sneaker Brands Have Emerged in France Over the Last 5 Years ⁵ Source: Statista - Number of Social Network Users in France from 2017 to 2025