[Webinar] Kickstart your Black Friday with Google and Channable

Prepare for Black Friday 2024 with Expert Insights

Unlock a season of opportunities

Are you ready to jump into a season of opportunities this Black Friday? 92% of marketers report at least one aspect of consumer behaviour during peak season their company did not fully understand - do not be a part of this percentage and check our webinar with Google.

Let’s dive together into purchase intent forecasts, budget recommendations, and practical tips on how to achieve brand consistency while being multichannel-based.

In this comprehensive webinar, we cover a range of critical topics to help you prepare for Black Friday 2024.
Here's what you will gain:

1. Retail demand insights

• Utilize analytics to predict peak shopping times and optimize inventory levels accordingly for peak consumer demand.
• Track and analyze emerging trends to stay ahead of consumer preferences and adjust your offerings to meet evolving demands.

2. Consumer behavior analysis

• Insights into early peaking of customer purchase intent and expected significant year-over-year growth.
• Understanding shifts in consumer behavior, including loyalty, discount emphasis, and conscious buying habits.

3. Optimization strategies

• Smart Shopping Campaigns
• Utilizing custom labels and segmenting products for better campaign performance.
• Implementing seasonal adjustments for short, infrequent events with significant changes in conversion rates.

4. Marketing objectives & budgeting

• Setting and aligning marketing objectives with your business goals at least three months ahead of the peak season.
• Tactically reallocating budgets and making bidding changes to meet holiday season goals.
• Utilizing Performance Planner and Budget Depletion Dashboard for efficient budget management.

5. Google Merchant Center

• Ensuring product data is accurate and up-to-date to maximize offer eligibility.
• Using tools like Product Insights and automatic item updates to avoid disapprovals and optimize product availability.
• Implementing annotations to differentiate your products beyond price, such as product ratings, shipping speed, and return policies.

6. Peak campaign optimization

• Segmenting holiday campaigns to streamline structure for faster AI learning.
• Adjusting Performance Max campaign budgets and ROAS targets prior to peak periods.
• Using new customer acquisition goals to attract and convert new shoppers during high-demand periods.

7. Performance data utilization

• Leveraging historical performance data to prioritize big earners and optimize campaign efforts.
• Identifying and managing low-volume SKUs to improve overall campaign performance.

By watching this webinar, you will gain the knowledge and strategies needed to effectively prepare and optimize your marketing efforts for Black Friday 2024, ensuring you capitalize on the increased demand and consumer interest during this peak shopping period.

Meet the speakers

Why is it worth your time?

Get practical, data-driven strategies

• Optimize your inventory management: Learn how to keep your product data accurate and updated, especially during peak seasons.
• Avoid Wasting Budgets: Strategies to manage out-of-stock items and maintain brand consistency.

Enhance campaign performance

• Leverage historical performance data: Identify and prioritize high-performing products and remove underperforming ones.
• Timing and automation: Understand the importance of timely updates and Google's algorithm processing time for optimal results.

Boost your multichannel strategy

• Omnichannel marketing: Integrate your marketing efforts across channels for a seamless customer experience.
• Synergy between channels: Ensure brand consistency and maximize the impact of your campaigns.

Watch on-demand

Don’t miss out on this opportunity to optimize your Black Friday strategy with insights from industry leaders. Get prepared today.