Video
Webinar: Optimizing Google Ads for higher revenue: The Soi Paris case
August 1, 2024
Learn how Soi Paris optimized their Google Ads for higher revenue with expert strategies in this insightful Agency Stories webinar.
Explore the best strategies to generate incremental revenue on Google Shopping with the Soi Paris case study.
In the competitive fashion market, standing out and generating revenue from new clients is costly. This webinar will cover the top feed strategies that helped Soi Paris, a renowned French fashion brand, leverage Performance Max & Shopping to expand its customer base.
What you'll learn:
1. Product Segmentation and Campaign Structure:
Learn how to categorize and organize products for maximum visibility and optimal campaign performance.
2. Bid Strategies:
Discover techniques to strategically bid on keywords and placements to outshine competitors.
3. Expert Insights and Actionable Strategies:
Gain insights from Alexandre and Benoit on Performance Max and Shopping campaigns, and receive practical tips to enhance your Google Ads performance.
Meet the speaker: Alexandre Catillon
Associate & Head of Performance @ ASight
Alexandre has been helping brands grow with digital marketing for over 12 years, in France and in the UK. In 2022, he participated in the launch of ASight, a French growth agency specialized in ads, creatives & tracking for eCommerce & lead-gen clients.
Since then, ASight has grown to 12+ passionate people, helping over 30+ recurring clients reach their business objectives.
Meet the speaker: Benoit Murer
Customer Success Manager France @ Channable
Benoît has been an integral part of Channable for the past four years, dedicating his expertise to the French market. His role encompasses both new client integration and overarching company strategy. Benoît excels in identifying growth opportunities and collaborating with clients to enhance their online presence and expand their market reach.
With a diverse skill set, Benoît has contributed to numerous webinars, fairs, and industry events, engaging with key industry players. He firmly believes in the power of knowledge sharing for the collective advancement of the industry.
Related videos
Webinar: The ultimate paid ads formula for peak moments from 2023 to 2024
Webinar: AI-Driven success in marketing: from click to conversion
Webinar: European Marketplace Trends 2024: A Deep Dive by Vertical
Webinar: Master Google Ads Campaigns
Interview: eCommerce trends and learnings with Feedastic
Interview with Stride-up: eCommerce trends and learnings
Product Release Webinar: Get the first look into our new Amazon Ads Solution
[Webinar] 5 advertising tactics to unlock multichannel growth
Stay ahead of the curve
As we keep on improving Channable, we would like to share the latest developments with you.