How Rocket Digital increased Noirfonce's ROAS by +30% and cut costs by +25% using Channable, CSS Premium Partner

Noirfonce is a leading sneaker retailer offering 1500+ models from diverse brands. They run 7 ongoing Google campaigns across 5 markets, managing over 57000 items and numerous promotions, each targeting specific performance or brand objectives.

Boosting sales without breaking the bank

Noirfonce needed to boost online sales while maintaining profitability. With a vast sneaker catalog, balancing ad spend with returns and controlling margins was critical, demanding highly efficient Google Ads campaigns.

Additionally, they aimed to enhance product visibility on Google Shopping, competing in auctions against other stores: increase impressions, and secure competitive auction positions without raising bid costs.

Targeted precision

Rocket Digital implemented a strategy based on categorizing products according to their performance. Ensuring that investments were directed towards products that contributed to both revenue & profitability.

They optimized and automated product data using Channable's Feed Management solution and integrated Channable's CSS to improve Google Shopping Ads and compete more effectively in auctions (+25% bidding power).

Higher ROAS, lower costs, and increased visibility

Thanks to Channable's CSS, Rocket Digital reduced CPC, gained more impressions, and enhanced product visibility for their customer Noirfonce, without major cost increases.

With the help of Insights they directly boosted their campaign profitability, supporting expansion in European markets. Additionally, Rocket Digital saved valuable time, previously spend manually analyzing products and handling technical setbacks.

• 57000+ Items to manage from various brands, 5 countries, year-round Google Ads and promotions

• +30% ROAS increase since integrating Channable's CSS, Feed Management & Insights

• +25% cost reduction with steady revenue, boosting profitability without sacrificing sales
  
  Victor Machado, Senior Performance Specialist from Rocket Digital is extremely pleased with the results:

What truly set Channable's CSS apart was the assurance that any issues or challenges we might face would be addressed quickly and effectively by their dedicated support team. This level of reliability is crucial for us, as it allows us to focus on optimizing our campaigns for customers, without worrying about potential technical setbacks. Next to that the ability to manage our Google Shopping campaigns and product feeds through a single, integrated platform has streamlined our operations and contributed to our overall success.

By blending smart ad strategies with automation, Rocket Digital and Channable made Google Shopping campaigns way more efficient and profitable.

The partnership didn’t just boost ROAS and cut costs, it also made everything run smoother, giving Noirfonce the edge they needed to grow into new markets without sacrificing profitability.