Mondial Gomme and Channable: a success on Amazon and eBay

Introduction

Mondial Gomme, a leader in online tire sales, chose Channable to optimize the management of its listings on Amazon and eBay, with the aim of scaling the business and reaching new markets.

Challenge

Mondial Gomme was faced with the challenge of managing a large number of products on two main marketplaces, Amazon and eBay. Manual management of listings, inventory and orders had become inefficient and resource-intensive.

Specifically, the challenges were:

• Complex management of multiple marketplaces: The presence on Amazon and eBay, with a large product catalog, made the management of listings, inventory and orders extremely complex and time and resource consuming.

• Difficulties in international expansion: Expanding into new markets presented significant obstacles, such as the need to adapt listings to different countries, manage translations, pricing and currency conversion for different countries.

• Inefficiency of manual processes: Many processes, such as creating and updating listings, managing inventory and synchronising orders, were being carried out manually, resulting in the risk of errors, delays and inefficiencies.

• Lack of optimization tools: Mondial Gomme did not have adequate tools to optimise product listings, monitor performance and identify areas for improvement.

Solution: Optimising operational efficiency with Channable

Channable provided Mondial Gomme with a comprehensive and integrated solution to overcome these challenges and unlock the growth potential of the business.
Our strategy was based on three fundamental pillars:

• Centralization: We centralized all ad management activities on Amazon through Channable.

• Automation: We automated key processes to reduce manual work and increase efficiency.

• Optimization: We optimized product listings to improve visibility and increase conversions.
  

In particular, Channable helped to:

• Centralize marketplace management: Channable enabled Mondial Gomme to centralize the management of all marketplaces in a single platform, simplifying performance monitoring, identification of areas for improvement and implementation of customized positioning and pricing strategies for each channel.

• Centralizing order and customer management: thanks to Channable, we were able to centralize the management of all our customers in one platform. This has greatly simplified performance monitoring, identification of areas for improvement and management of the Business Unit Marketplace.

• Automating key processes: Channable has automated numerous processes that previously required a lot of time and resources, such as creating and updating listings, managing inventory and synchronizing orders.

• Facilitate international expansion: Channable has simplified expansion into new markets by providing tools to adapt listings to different countries, manage translations, pricing, and currency conversion for different countries.

The results

• International expansion: Sales on Amazon were extended to several European countries, including Italy, France, Sweden, Spain, the Netherlands and Poland, significantly expanding the potential market and reaching new customers.

• Increase in sales: In the period from 1 January 2025 to 12 February 2025, the following sales figures were recorded on Amazon:
  

• Operational efficiency: process automation has reduced management time and costs, freeing up valuable resources for other strategic activities. Mondial Gomme has been able to focus on business development and offering high quality customer service.

• Improved visibility: The optimization of listings improved the positioning of products in Amazon and eBay search results, increasing their visibility to potential customers. This led to an increase in traffic and conversions.

• Improved customer satisfaction: Through faster order processing, automatic notifications and more accurate order handling, Mondial Gomme has improved the satisfaction of its customers, building their loyalty and incentivizing them to return to purchase.

In summary, Channable has enabled Mondial Gomme to:

• Scale business on Amazon and eBay

• Reach new markets

• Optimize the efficiency of its operations

• Improve product visibility

• Increase customer satisfaction

Why did we choose Channable?

All-round support

Channable's approach goes far beyond simply providing a technology platform. Their team is actively engaged in supporting customers every step of the way, from onboarding to ongoing support.

Sales team

Channable's sales team was very professional and helpful from the first contact. They listened carefully to our needs, presented the functionality of the platform clearly and comprehensively, and helped us choose the solution that best suited our needs.

Customer Success Team

The customer success team is a true partner for us. They support us in the implementation of the platform, provide us with customised training and advice, and help us solve any problems or doubts that may arise. Their availability and expertise have been crucial to the success of our project.

Technical Support

Channable's technical support team is always available and responsive. In case of problems or questions, they respond quickly and provide effective solutions. Their assistance has been invaluable on several occasions.

Added value

In addition to direct support, Channable offers a wide range of online resources, such as guides, tutorials and videos, which have enabled us to deepen our knowledge of the platform and make full use of its potential.