Optimize your product feeds for Google's display network with Channable

Easily manage and optimize your advertising feeds for display networks through Channable. With Channable's flexible platform, you can create targeted feeds for display ads that reach the right audience on sites across a global ad network, bringing your products directly to customers.

Channable enables you to take advantage of advanced targeting options to refine your ad campaigns and see actionable insights on your ad performance.

Why use display ad networks for your products?

Channable’s integration with popular ad networks offers you several advantages:

• Broadened audience reach: Display ads appear on a variety of partner sites, allowing your products to reach a vast audience.

• Custom targeting options: Display ads provide the flexibility to define target audiences by factors like interests, demographics, and locations.

• Detailed reporting: Track how well your ads are performing, adjust your budget as needed, and optimize for the best results.

Where will your ads be displayed?

With a feed set up for display ad networks, your ads can be shown on sites participating in the ad network, appearing alongside relevant content based on your targeting settings.

These ads are displayed in a way that attracts attention through product images, descriptions, and prices, giving potential customers an enticing view of what you offer.

Steps to set up your product feed for display ads

1. Create a Channable account
Sign up with Channable to start managing your product feeds. The account setup is quick, and from there, you can easily access all the tools you need.

2. Import your product feed
Channable supports various file formats, including CSV, XML, Google Spreadsheets, and text files. Choose your preferred format or connect directly to your eCommerce platform. If you need a custom file format, our team is here to help.

3. Add display ad feed
Once you’re in Channable, navigate to the Feeds section and add a new feed for your display ad network. Adding the connection is simple, and once completed, you can start sending your product information to the ad network.

4. Categorize your products
To ensure your products appear in the right categories, match your product categories with those on the ad network. Channable’s tool makes it easy to map your categories for a seamless ad experience.

5. Optimize your feed with custom rules
Use Channable’s rule-building feature to refine your product feed. IF-THEN statements allow you to optimize based on stock levels, product titles, or any criteria that help you reach your advertising goals. This step ensures you’re sending out accurate, high-quality data.

6. Finalize and launch your feed
Review your product feed and finalize any necessary adjustments. Once satisfied, activate your feed and Channable will send it directly to the ad network. You can preview your feed, fix any flagged issues, and obtain a URL to finalize the setup with the ad platform.

Start growing with Channable’s feed optimization

With Channable’s easy-to-use platform, managing display ad feeds is streamlined. Use our tools to reach more customers, enhance ad relevance, and watch your sales grow through well-crafted, optimized display ads.

Start today and unlock new opportunities for your products!