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Mastering Marketplace Dynamics: 5 Key Challenges to Solve for Success - [A Checklist]
Marketplaces have evolved into search engines, ad platforms, and buying hubs, making marketplace management more sophisticated and important than just product listings. Marketplaces now play a role throughout the marketing funnel, from awareness to search ads.
Maintaining consistency and accuracy of product data across channels and marketplaces poses challenges even for the most seasoned marketers and agencies. Forecasts suggest that by 2027, a staggering 59% of eCommerce sales will occur through such platforms. In the rapidly evolving realm of online marketplaces, effective campaign management is vital.
As a result, eCommerce marketplaces have become indispensable for brands aiming to attract, engage, and convert customers, and businesses, irrespective of size, grapple with adapting to marketplace listing requirements and the dynamic landscape of retail media campaigns.
Even the most sophisticated marketers and agencies can struggle to maintain the consistency and accuracy of product data across channels and marketplaces. Does this sound familiar?
Perhaps you find yourself falling short of ROI goals despite significant campaign investments. Maybe only a select few team members possess the expertise to navigate the complexities of marketplace management.
Download our checklist today to:
- Learn of the top 5 challenges marketers face today
- Assess against your own current strategies to identify areas for improvement
- Learn how to take action
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