12 Online Advertising Tactics for Successful Holiday Marketing Campaigns

High expectations and the holiday season go hand in hand – and that’s equally true whether you’re a kid who wants a new bike, a fashion retailer looking nervously at last year’s comps, or a marketer getting ready to roll out holiday campaign strategies.

With a range of factors conspiring to make this holiday season different from any other, increasing ROI during holiday 2023 will be a challenge for even the most experienced marketer. Shoppers are checking items off their list ever earlier, not willing to let last minute supply chain snafus rob their holiday joy. They’re impressively tech-savvy, demanding that brands provide increased transparency – whether that concerns pricing or the sustainability of their supply chains. And they’ve come to expect omni-channel ease: the entire shopping experience must be seamless.

Whether you're a brand, retailer, or an agency marketer, your plate will most definitely be full of sales and marketing responsibilities so how can you get it done?

Start with our guide, "12 online advertising Tactics for Successful Holiday Marketing Campaigns. This guide will unveil strategies and quick wins for a successful 2023 holiday season with topics like:

• Setting up a proper inventory management
• Building an intelligent repricing strategy
• Scaling ads with AI-assisted creatives and content
• Using technology to boost last-minute shopper conversions