How to Start Selling on Miravia

Miravia is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain.

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products.

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products.

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics.

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

Why should you consider selling in Miravia?

Here are a few reasons to add Miravia to the list of marketplaces you could start selling.

2023, Miravia's first full year in the Spanish market, is a year full of great achievements:

• TOP 5 in eCommerce platforms in the Spanish market
• ‘Marketplace Revelation 2023’ award
• Most downloaded app for over 7 months in the shopping category
• TOP 3 highest-rated app
• TOP 5 most used app
• Exponential growth since December 2022
• Over 8,000 sellers and 800 brands selling through Official Store

Take advantage of the buzz this Marketplace is generating

As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

Improve your visibility as a local brand

One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

Including your product catalog on Miravia has no fixed cost

If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

Official Store or Marketplace: which type of store to choose?

To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
   

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

What types of logistics does Miravia offer?

Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

• Better organic positioning in search results
• Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
• Free and environmentally friendly packaging
• Compensation insurance (up to €2000 per product)
• Optional services: bubble wrap, relabeling, withdrawal, etc.
• For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

• Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
• They take care of collecting the package from the seller's warehouse in the peninsula.
• You can create orders before 23:00 and they will collect them the next day.
• Deliveries are made within 24-48 hours.
• Sellers are not responsible for logistics disputes. Miravia takes responsibility.

I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.

1. First, you need to fill out the following registration form.
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

How to integrate your catalog with Miravia

A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

How to configure your catalog with Miravia using Channable

Once you are a Miravia Seller, you can connect your catalog to Miravia through our API connection.

What to consider during the Miravia catalog configuration

• Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
• Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
• Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

Order connection with Miravia

To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

Tips for selling on Miravia more organically

Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to stand out and surpass the competition?

• Avoid stockouts by keeping the catalog constantly synchronized.
• Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
• Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
• Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
• Offer the best price.
• Ensure good ratios in the logistics service.
• Provide the best sales and after-sales management to guarantee positive user reviews.
• And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

Marketing Tools

Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

• Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
• Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
• Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:

1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

• Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them.

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

Miravia Academy

In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

Could Miravia be relevant for a European Seller?

The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

Want to start selling on Miravia now?

If you want to know more details about our integration with this new marketplace, we encourage you to request a demo with one of our experts. Or if you prefer, you can also create a trial account in the tool.