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API and Marketplaces | Channable Blog

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

Solutions | Channable Blog

How to sell more: Get ready for the online holiday shoppers

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://media.graphcms.com/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://media.graphcms.com/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://media.graphcms.com/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://media.graphcms.com/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://media.graphcms.com/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://media.graphcms.com/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://media.graphcms.com/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

Prior to the official <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">Amazon</a> Netherlands launch, you’d only find a large selection of eBooks on <a href="https://www.amazon.nl" target="_blank" rel="noopener noreferrer">Amazon.nl</a>. The big release will <a href="https://www.emerce.nl/nieuws/amazonnl-nu-officieel-aangekondigd" target="_blank" rel="noopener noreferrer">result in millions of products being added to Amazon.nl</a>, varying from fashion and electronic items to homeware and gardening tools. In the meantime, Dutch people can currently use Amazon Germany for these products. However, they prefer to search for and buy products on <a href="/integrations/bol-com" target="_blank" rel="noopener noreferrer">Bol.com</a> or <a href="https://www.coolblue.nl" target="_blank" rel="noopener noreferrer">Coolblue</a>. You may think this would put Amazon off, but we have news for you. When Amazon comes to the Netherlands, it will not only be competing with online marketplaces. Amazon offers even more services, such as an on-demand streaming service (<a href="https://www.amazon.co.uk/gp/video/offers" target="_blank" rel="noopener noreferrer">Amazon Prime Video</a>) and a cloud service (<a href="https://aws.amazon.com" target="_blank" rel="noopener noreferrer">Amazon Web Services</a>). In short, it’ll be a party to be reckoned with.
<h2>Getting started with Amazon NL</h2>
As Amazon Netherlands has officially been announced, it is now possible to register as a partner on <a href="https://services.amazon.nl" target="_blank" rel="noopener noreferrer">services.amazon.nl</a>. But what exactly does this mean? First, it is useful to know that Amazon makes a distinction between two ways of selling, “Amazon: Basic” and “Amazon: Professioneel”. Below you can briefly see the difference between them to decide which way fits your eCommerce best.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;"><b>Amazon: Professioneel (Professional)</b></td>
<td style="border: 1px solid #cccccc;"><b>Amazon: Basic </b></td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">For sellers who sell <b>more than 40 </b>items per month.</td>
<td style="border: 1px solid #cccccc;">For sellers who sell <b>less than 40 </b>items per month.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Subscription costs of €39 per month (excl. VAT) + <a href="https://sellercentral.amazon.nl/gp/help/external/UMBCNJPHD3UV47Q?language=en_US">additional costs</a>.</td>
<td style="border: 1px solid #cccccc;">Pay-as-you-go payment (no monthly costs, only pay if you sell something). This costs €0.99 per item + <a href="https://sellercentral.amazon.nl/gp/help/external/UMBCNJPHD3UV47Q?language=en_US">additional costs</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Access to an order overview, automatic tools to manage your inventory, and APIs and Web services on Seller Central.</td>
<td>-</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Sell ​​in all categories on Amazon.</td>
<td style="border: 1px solid #cccccc;">-</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;"><a href="https://developer.amazonservices.co.uk" target="_blank" rel="noopener noreferrer">Marketplace Web Service (MWS)*</a></td>
<td style="border: 1px solid #cccccc;">-</td>
</tr>
</tbody>
</table>
<em>*****</em><em>Share data on product listings, orders, payments, etc. on the Amazon Marketplace Web Service, an integrated web service API. As indicated in the table, this feature is only available for Amazon: Professional.</em>

Both subscriptions offer <a href="https://services.amazon.co.uk/services/fulfilment-by-amazon/features-benefits.html" target="_blank" rel="noopener noreferrer">FBA (Fulfillment by Amazon)</a> and the possibility to sell on all six European Amazon marketplaces. Are you unfamiliar with these features? No stress, knowledge is power, and we can supply that.

<em>**FBA (Fulfillment by Amazon)**</em>
Expand your business and sell throughout Europe with the help of FBA. Amazon arranges storage, delivery, customer service, and handling of returns. All you have to do is send your articles to Amazon. This way your customers can also choose from Amazon's fast Prime shipping. As a result, you have less work and you’ll reach a lot more people!

<em>**Sell on all six European Amazon marketplaces**</em>
If you sell on Amazon Netherlands, you’ll automatically sell on all of Amazon’s EU markets:
<ul markdown>
 	<li>Amazon.co.uk</li>
 	<li>Amazon.de</li>
 	<li>Amazon.fr</li>
 	<li>Amazon.it</li>
 	<li>Amazon.es</li>
</ul>
Do you only want to sell on Amazon Netherlands? Indicate this when creating your account by unchecking the box.

[caption id="attachment_19868" align="aligncenter" width="457"]<img class="wp-image-19868 " src="https://media.graphcms.com/SW9tBjKQ06FzXrVclxJP" alt="" width="457" height="167" /> <em>You can uncheck the box underneath "Begin met verkopen" if you'd prefer to only sell on Amazon NL.</em>[/caption]

Whether you are a small seller or a larger retailer, there will soon be a lot more possibilities for you to sell to the Dutch market. But why should you sell on Amazon? Ultimately, this is a choice that you have to make yourself. Channable is happy to help you make this choice (as well as possible implementation) easier.
<h2>Why sell on Amazon</h2>
If you’re new to selling on Amazon in general and are on the fence about whether it’s worth jumping on the bandwagon, read the stats and experiences of others to make a sound decision. Selling on marketplaces can bring you a whole new revenue stream, but make sure you're optimizing your marketplace strategy.

<em>Stats in a snapshot:</em>
<img class="aligncenter size-full wp-image-19873" src="https://media.graphcms.com/B2aLt8scRZiPTI7yN72I" alt="" width="1234" height="372" />

There are **2.9 million sellers** (2) on the Amazon platforms combined. Naturally, the US ‘.com’ site is the most popular with 1.1 million. The UK Amazon has the second most sellers, +281,000, and the German site is third with +238,000 sellers. This may seem pretty crowded, but Amazon is continually developing tools to improve the distribution of sales between sellers and help you position your company amongst the others. Many brands will have to make the decision to cooperate or compete with Amazon, whilst accepting that around** 50% of all online purchases are made via Amazon** (3) when it’s available.

[caption id="attachment_19922" align="alignnone" width="714"]<img class="wp-image-19922 " src="https://media.graphcms.com/dkvrZhGSjSa5hNeC8iQw" alt="where do customers spend their online dollars" width="714" height="362" /> <em>Taken from "WTC - The Future Shopper 2019"</em>[/caption]

It has been recorded that once Amazon enters a market, consumers quickly swarm to it and a revolution in product search is seen. Consumers with access to Amazon use it as their **first choice to discover and buy items**. The product search revolution has most recently occurred with Amazon Singapore, which was identified as the fastest-growing Amazon site compared to its marketplace size in January 2020. Countries in which Amazon is native (US, UK, DE, ES, etc.) record high levels, +/- 80%, of product searches versus countries that don’t have a designated Amazon page e.g. the Czech Republic with 4%.

Ultimately, the buyer is always right. And recent trends indicate that it’s about being where your potential buyers are at the right time, which means you need to have omnipresence. That being said, 64% of people have admitted to checking the price of a product on Amazon whilst being in-store. A strategy that includes advertising and selling on <a href="/integrations" target="_blank" rel="noopener noreferrer">multiple channels and marketplaces</a> in an omnichannel fashion can be streamlined with a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> like Channable.
<h2>Selling to the Dutch market</h2>
Taking the plunge to sell in a new market requires consideration, <a href="/blog/blog-a-quick-guide-to-selling-internationally-on-amazon" target="_blank" rel="noopener noreferrer">even if Amazon makes it easier to sell globally</a>. If the Dutch market is new to you, the following information can assist you if you’re considering selling in the Netherlands.

<em>Key facts</em>
<ul markdown>
 	<li style="text-align: left;">17 million people and 96% are internet users</li>
 	<li style="text-align: left;">Dutch eCommerce valued at €23.7 billion</li>
 	<li style="text-align: left;">Online buyer’s priorities:
<ul markdown>
 	<li style="text-align: left;">Low price</li>
 	<li>Delivery</li>
 	<li>Product range</li>
</ul>
</li>
</ul>
The Netherlands is one of the most densely populated countries in Europe. Its population is around **17 million**, but what’s interesting for you is that **96% of the population are also internet users** and **93% of 25 - 45 year old’s order goods or services online**. The Netherlands has been ranked as the **third biggest European market for eCommerce**. The Dutch eCommerce industry has been valued at **€23.7 billion** in 2018.

Whilst Amazon is only just launching its Dutch site, these lowlanders have already been using Amazon for 13% of product searches. 61% of product searches are currently being done on more native eCommerce marketplaces, such as the aforementioned Bol.com, Coolblue, Zalando, or Marktplaats.

The Dutch consumer is most likely to choose a retailer based on the lowest price, best delivery time, and then the product range. Their biggest complaint is related to late delivery. The<a href="https://expatinfoholland.nl/help-guides/shopping-foods/online-shopping-in-netherlands" target="_blank" rel="noopener noreferrer"> most common items</a> to be bought online by Dutch consumers are sporting goods, trips/accommodation, event tickets, and household goods/appliances.

The unique, leading payment system in the Netherlands is called <a href="https://www.ideal.nl/en" target="_blank" rel="noopener noreferrer">iDeal</a>. It’s an online payment method that enables consumers to pay directly through their bank. Because of its security, <a href="https://www.dutchnews.nl/features/2018/01/credit-cards-not-yet-popular-among-the-dutch-despite-the-advantages" target="_blank" rel="noopener noreferrer">credit cards are not particularly popular in the Netherlands</a> with only 55% of citizens owning one. Amazon.nl will support iDeal payments, but if you would like to reach the Dutch market through other channels, bear this in mind.

By arming yourself with the correct information, you are one step closer to deciding whether you want to compete or cooperate with Amazon. [Channable’s Amazon NL API](https://www.channable.com/integrations/amazon-api-integration) can help make the process of getting your products online faster, so you can reap the benefits sooner. Sign up to the Channable newsletter to hear when the Channable Amazon NL API will be released, or set up other European Amazon connections today by opening a trial account with Channable. Stay tuned!

1. <a href="https://www.scrapehero.com/number-of-products-on-amazon-april-2019" target="_blank" rel="noopener noreferrer">https://www.scrapehero.com/number-of-products-on-amazon-april-2019/</a>

2. <a href="https://www.marketplacepulse.com/amazon/number-of-sellers" target="_blank" rel="noopener noreferrer">https://www.marketplacepulse.com/amazon/number-of-sellers</a>

3. <a href="https://insights.wundermanthompsoncommerce.com/hubfs/@UK/Email%20/2019/Follow-up%20emails/The%20Future%20Shopper%202019/UK/WTC%20-%20The%20Future%20Shopper%202019%20-%20English.pdf" target="_blank" rel="noopener noreferrer">https://insights.wundermanthompsoncommerce.com/hubfs/@UK/Email%20/2019/Follow-up%20emails/The%20Future%20Shopper%202019/UK/WTC%20-%20The%20Future%20Shopper%202019%20-%20English.pdf </a>

Amazon Netherlands: what to expect, and how to prepare

Amazon is the largest retailer in the world. Yes, you read that right, in the world.

In 2022, Amazon generated a whopping [$220 billion from online store sales](https://www.forrester.com/blogs/amazon-sales-and-profit-analysis-for-2022-top-10-insights/), and third-party sellers account for [more than 60% of Amazon sales](https://sell.amazon.com/blog/amazon-stats). 

Whether you’re an established retailer or a budding entrepreneur selling products out of your apartment, listing your products on Amazon can help you reach millions of customers. 

This guide will cover everything you need to know to get started, including product feed requirements, fees, and charges, as well as tips to optimize your product pages and boost sales. 

Let’s jump right into it. 

## The basics of selling on Amazon

If you want to start selling your products on Amazon, the first thing you need to do is set up your [Amazon seller account](https://sell.amazon.nl/en). We’d recommend doing this as soon as possible as Amazon’s verification process can take a couple of weeks.

### Amazon pricing plans

The next step is choosing your pricing plan. Amazon has two selling plan options: individual or professional. 

![Amazon seller pricing plans](https://media.graphassets.com/lpkbvBR8Q465KsnxhWoq)

Deciding which plan to choose depends on how many items you think you’ll sell per month. If you plan to sell more than 40 items per month and want access to advertising, we recommend signing up for the professional plan. 

### Amazon fulfillment options  

Amazon offers two main fulfillment options for sellers: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Here’s a brief explanation of both:

1. **Fulfillment by Amazon**: Amazon handles the storage, packaging, shipping, and customer service. When you select this option your products will display the “Prime” badge and be eligible for Prime’s one-day delivery.

2. **Fulfillment by Merchant**: You manage the storage, packaging, shipping, and customer support. If you prefer to keep all your eCommerce operations in-house, then this is the best option for you. You can still sell to Prime customers if you can provide 1-to 2-day shipping with [Seller Fulfilled Prime](https://sell.amazon.com/programs/seller-fulfilled-prime).  

### Amazon’s fees

Here are a couple of fees on Amazon that you might need to pay as a seller:

- **Amazon referral fees**: This is the commission you pay for every item you sell. It changes depending on the category, but usually falls between 12% to 40%. For most products, the referral fee is around 15%.

- **FBA fulfillment fees**: If you sell using FBA, you’ll be charged a fee for each product sold to cover the costs of getting the order ready and shipped. The amount you pay depends on the weight and dimensions of your product.

- **FBA storage fees**: Every month you'll be billed for inventory storage. This charge is calculated based on the average amount of space your inventory occupies in Amazon's fulfillment centers.

## How to sell internationally on Amazon

Do you already sell your products in multiple countries? Or fancy maximizing the growth of your Amazon sales by selling internationally? Amazon makes it easy for sellers to sell internationally from one single account. 

### 6 steps to selling internationally on Amazon

![6 steps to selling internationally on Amazon.jpg](https://media.graphassets.com/frkwYr2KRmOZqdC0K3PR)

1. **Register for a unified seller account**
Amazon offers a "single sign-on" (SSO) method for sellers. This allows you to use a single seller account to create and manage offers across the international Amazon sites. With SSO, you can handle international shipments and customize your sales strategy across these platforms using a unified login.

2. **Analyze what products you can sell on Amazon**

Each country has different legal and commercial requirements for the sale of products. You should keep these in mind as a seller if you want to expand your business internationally:

- Taxes and tariffs 
- Intellectual property rights
- Export controls
- Brands and label
- Environment and safety

Amazon has a [help page](https://sellercentral.amazon.es/gp/help/external/201468410?language=en_US) where you can learn more about tax and regulatory considerations for selling internationally.

3. **Create international listings**

Managing new listings and keeping product information current on Amazon can be complex, especially with a dynamic product catalogue. A streamlined solution is integrating your online catalogue with Amazon through [marketplace integration tools like Channable](https://www.channable.com/products/marketplace-integrator). 

This enables easy optimization, including adjusting prices, applying discounts, enhancing titles and descriptions, and removing out-of-stock items—ensuring that your product information remains consistently updated.

You can also copy existing listings from one Amazon marketplace to another if you have linked the accounts. Amazon has a tool called ‘translate your products’ in its seller central making it easy to have your listings in a number of different languages.


4. **Create an account for international payments**

There are three options for receiving international payments for the sale of your products:

1. Open a bank account in the country where you plan to sell. 

2. Use the Amazon currency converter to receive payments directly in your main bank account.

3. Use the Hyperwallet service, which allows you to receive payments in the currency of your country or region by linking it with your bank accounts.

Currently, Amazon accepts bank accounts in the U.K., U.S., and all the countries in the Eurozone. Refer to [Amazon’s help center](https://sellercentral.amazon.es/gp/help/external/200497780?language=en_US) to check the types of currencies for each region, and learn how to [set up the Hyperwallet service here](https://sellercentral.amazon.es/help/hub/reference/external/G7S55VWDZ9SQCUEX?locale=en-US).

5. **Define your international sales strategy**

When you're stepping into an international market, it's helpful to think about the ‘4 Ps of Marketing’, which you can use as a starting point for your international marketing and sales strategy.

1. **Product**: [Assess the demand for your top-selling products](https://amzscout.net/blog/high-demand-products/){nofollow}  in the market you intend to expand into. If you're uncertain about demand, consider launching multiple products and see which ones are popular with Amazon’s customer base. 

2. **Price**: Check out how much your competitors are selling the same product for, and then set your price accordingly. Make sure to take the following costs into account: shipping, customer service, currency conversion, translation, taxes and tariffs, etc.

3. **Place**: Optimizing product listings, using Amazon's fulfillment services, and targeting relevant categories can help to improve the visibility of your items, making it easier for potential customers to find and purchase them. There are even[ smart categorization](https://www.channable.com/smart-categorization) features to help you manage large catalogs and work more efficiently.

4. **Promotion**: Increase the incentive to buy your products by using smart promotion techniques such as free shipping, seasonal discounts, 2 for 1 offers, etc. You can also boost the exposure of your items by using [Sponsored Products](https://advertising.amazon.com/solutions/products/sponsored-products), part of Amazon ad's cost-per-click advertising service. 

6. **Manage orders via FBA or a marketplace integrator**

As we mentioned earlier, if you choose FBA, Amazon handles the collection, packaging, and shipment of your products on your behalf, ensuring the safe delivery of your shipments to your customers' doorsteps.

Amazon currently offers its logistics service to vendors in Germany, Canada, China, France, India, Italy, Japan, Spain, the Netherlands, the United States, and the United Kingdom.

![Manage Amazon orders via a marketplace integration tool.jpg](https://media.graphassets.com/bthFdcucRCWGVNfP8eSl)

If you prefer to keep your order management in one place, you should consider a [marketplace integration tool](https://www.channable.com/products/marketplace-integrator)—especially if you use PrestaShop, Shopify, Magento, or WooCommerce for your online store.
With a marketplace integrator, you can automatically send all your orders from Amazon directly to your eCommerce platform, where you can manage everything from one place. 

## Choosing the right product(s) to sell on Amazon

Amazon holds great sales potential, but how can you turn a profit? The key is picking the right products to sell. Some items might not do well on Amazon, while others are very popular. So, choosing wisely is crucial. Here are some tips to help you decide what to sell on Amazon:

### Easy to ship products 

Opting to sell small and lightweight products can reduce shipping expenses. For example, if you sell a product that fits in a mailbox package (such as jewelry, small electronic gadgets, or phone cases), your shipping costs will be much lower. 

The shipping cost significantly influences customer purchase decisions: the lower it is, the higher the likelihood of selling the product. Even better if you can absorb the shipping costs and offer free delivery, as [83% of shoppers will be more likely to buy from you](https://www.prnewswire.com/news-releases/retailers-must-deliver-on-fulfillment-to-drive-conversions-a-new-study-by-arvato-reveals-668024593.html). 

### Affordable selling price 

![Amazon product price point.jpg](https://media.graphassets.com/r4tGVLoERPGfgJjwfuwJ)

Unless your plan is to sell luxury products at a high price point, we’d recommend selling products in the €20-50 range. This is a good price point for ‘impulse purchases’ which is hugely beneficial when you’re just starting out, as most customers tend to hesitate when buying pricier items from unfamiliar brands.

This price range also gives you the opportunity to achieve a healthy profit margin, even after COGS, Amazon’s seller fees, and advertising costs. Most products in this price range should have fairly low production costs, too. 

### Descriptive product titles and descriptions

It’s much easier to sell a product called "15-inch MacBook Black Laptop Cover" than "Laptop Cover". Why? Although the second title might match various keywords that users search on Amazon, it’s likely to get lost in a sea of results.

Always try to give a complete description of the product, by listing its model, color, size, and so on, so that users already have an entire overview of the item before clicking on it. 

The same goes for product descriptions: write detailed, engaging descriptions that highlight the benefits and features of your products, and include relevant keywords to boost search visibility.

## Are you ready to start selling on Amazon, the world’s largest retailer?

Discover how Channable can help you upload your products in minutes, manage your listings, and automate the ordering and ads process.  

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup)


A Quick Guide to Selling on Amazon

You’ve no doubt heard of eBay. Alongside Amazon, it is one of the biggest marketplaces in the world, and it’s an attractive sales channel for many retailers. But are you selling on it? That decision is up to you but a few tempting facts include that there are over **182 million buyers (1)** on eBay worldwide, eBay users spend an average of **07.22 minutes per visit (2)**, you can easily [sell variants](https://www.ebay.com/help/selling/listings/creating-managing-listings/creating-listings-variations?id=4150), create detailed listings, and assign different profiles to products within minutes by listing with Channable’s latest eBay integration. 

By choosing to send your products to eBay with Channable, you will be able to upload masses of products with optimized listings in minutes.

## Variants support

Channable supports sending products as a product group with variants. This is a useful function if you have a certain product in many different sizes or colors. Instead of uploading them as separate items, you can set up product groups with Channable. What’s even better about this possibility, is that you will only need to pay the one monthly eBay listing fee for the whole group. [Learn how to set up product listings for eBay with our step-by-step tutorial](https://support.channable.com/hc/en-us/articles/115002829565-How-do-I-create-product-listings-for-eBay-)

## Supply eBay with every single detail

Channable’s [attribute builder](https://support.channable.com/hc/en-us/articles/360030477513-What-does-the-attribute-builder-do-) is the bread and butter to structuring, building, and sending your information via APIs to channels, such as eBay. Channable offers a complete attribute builder for all of eBay’s categories (and there are many). This gives you the flexibility to optimize your eBay listings by providing the buyer with any and all information they can need. Any retailer will know that today, information is vital in the buyer’s journey. [Read more about how to set up attributes with eBay](https://support.channable.com/hc/en-us/articles/115002829565-How-do-I-create-product-listings-for-eBay-)

## Shipments and stock updates

If you choose to also opt for an eBay [order sync](/products/marketplace-integrator) in Channable, you will see that Channable will send shipment and offer updates between your online store and eBay. Streamlining your order processing. 

**Do you have multiple profiles on eBay?**

Good news, Channable gives you the flexibility to configure different profiles for selling products. This means that you needn’t only link your products to one payment, shipment or return profile - but with any! This feature is a little more fiddly, but nothing Channable’s technical support can’t help you accomplish. 

**Keen to get started?**

If you haven’t already, sign up to Channable in seconds with your email address. Once you’ve [created a project](https://support.channable.com/hc/en-us/articles/115002825365-How-do-I-set-up-a-new-project-) and [imported your items,](https://support.channable.com/hc/en-us/articles/115002825625-How-do-I-import-products-) you can start setting up an eBay connection in the API tab. Full instructions can be found on [the Channable support site](https://support.channable.com/hc/en-us/articles/115002829565). If you’re already using Channable’s eBay connection and want to migrate to our newest version, please contact your customer success manager or our support team via [support@channable.com](mailto:support@channable.com).   

1. [https://www.oberlo.com/blog/ebay-statistics](https://www.oberlo.com/blog/ebay-statistics) 
2. [https://www.similarweb.com/website/ebay.com](https://www.similarweb.com/website/ebay.com)

<iframe width="560" height="315" src="https://www.youtube.com/embed/vlDgoNVXacg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
***Callum explains you in this video how to get started with eBay in Channable.***

The most seamless integration to eBay

Consumers are increasingly listening to the feedback from other buyers before purchasing a product. As a result, products with few or no review are penalized. Many consumers do not trust buying products with few reviews and, for this reason, do not end up buying.

The different online marketplaces are aware of this predicament. On Amazon, for example, customer ratings can make the difference between not selling any product or selling hundreds of them. If you want to sell on online marketplaces, you’ll have to take your customers' reviews and ratings very seriously.
<h2>Verified Purchase Reviews on Amazon</h2>
On Amazon, reviews are not only important for convincing other customers to purchase from you but improve your position on Amazon. One of the variables that Amazon uses to position products in its search engine is the quality of the reviews. People can leave reviews without having even bought the product. However, the most valued reviews by Amazon are those that are from real buyers of the product. They are known as ¨Amazon Verified Purchase Reviews¨:

<img class="alignnone size-full wp-image-21858" src="https://media.graphcms.com/2bZ219BJQAyfgwIkSQPQ" alt="Verified Purchase" width="437" height="163" />

In fact, the reviews submitted by customers whose purchases are not verified by Amazon are not taken into account when calculating the average star score. They are only taken into consideration when the customer adds additional information about the product, such as photos or videos, confirming the accuracy of the review. More information<a href="https://www.amazon.com/gp/help/customer/display.html?nodeId=GQUXAMY73JFRVJHE" target="_blank" rel="noopener noreferrer"> on how the star ratings of a product are calculated within Amazon</a> can be found on Amazon's website.
<h2>Amazon now allows sellers to ask for customer feedback</h2>
Given the importance that Amazon gives to these verified reviews, Amazon has now decided to add a “Request a Review” button in the order details overview in the seller central. So, you can request individual reviews from each customer that purchased a product from you on Amazon.

This request can only be made through Amazon and can only be sent once. This way the client’s privacy is protected, and unwanted emails are avoided. At the same time, it allows sellers to gain useful information about the products and services they provide.
<h2>How to improve your reviews on Amazon?</h2>
If you want to have good reviews on Amazon, first and foremost, you have to be able to provide buyers with a satisfying purchasing experience. It is no longer enough to offer high quality products. The overall buying experience must also be positive. In fact, many negative reviews are related to shipping problems. Delays in deliveries are no longer acceptable. In addition, a compassionate return policy is expected.

If a consumer purchases a product with a specific specification intent, they will be more likely to leave a good review when they receive the product. If there is a discrepancy between the description and the photos of the actual product, buyers will be left disappointed.

Some pointers that will help you improve the buyer’s experience on Amazon are:
<ul markdown>
 	<li>Make sure products are accurately categorized</li>
 	<li>Ensure product listing information on Amazon is updated as frequently as possible</li>
 	<li>Offer products with complete and relevant information. A product cannot be disappointing if the information communicated is true to life</li>
</ul>
All these points can be controlled with a feed management tool like Channable. Channable has an [instant API connection to Amazon](https://www.channable.com/integrations/amazon-api-integration). It enables easy categorization of products, offers a simple and fast method to list products with complete information, and everything is updated automatically instantly.

Another point worth considering is price management. It’s good to monitor how your competitors are pricing products and, should you feel it appropriate, adapt your pricing as necessary. The reason being, if a consumer discovers that an item they just bought is available at a cheaper price it may prompt them to leave a negative review.

Logistically, improving the shipping experience can be difficult to influence. One solution lies in <a href="https://services.amazon.co.uk?ref=as_eu_fr_header_ukflag&amp;ld=ASITFBADirect" target="_blank" rel="noopener noreferrer">Amazon’s logistics service</a> that it offers to Amazon sellers. It comes with variable costs, so It’s up to you to weigh the pros and cons.

Another solution offered by order management system companies like Qapla allows orders received from marketplaces like Amazon, eBay, Privalia, Carrefour, Spartoo, Manomano or Cdiscount, to be managed from one place. A seller can track the shipment better and provide a more positive user experience, thus avoiding negative comments.

Although Amazon is mostly covered in this blog, you can’t ignore reviews coming from other online marketplaces or other platforms, such as Google Shopping. There are additional benefits to adding <a href="/blog/blog-how-to-embed-product-ratings-into-google-shopping" target="_blank" rel="noopener noreferrer">Google Products Reviews to Google Shopping</a> as Google Shopping can pool together reviews from many sources.

Reviews will continue to play an important role in the decision-making process of buyers, so be sure to leverage the opportunities that are available to you as a seller.

How to improve your verified reviews on Amazon

## What are online marketplaces, and what is their role in eCommerce?
An online marketplace is a virtual market where third parties provide products and services, but the marketplace processes the transactions. 
The marketplace acts as an "online department store" with a certain category range but (in the vast majority of situations) does not own the products that are shown and offered. On an eCommerce marketplace, real-time access to information about stock, price, delivery, and any other kind of product information is possible. 
Online marketplaces are a playground of opportunity. 
According to a recent study, [1 in 5 people](https://internetretailing.net/shoppers-now-five-times-more-likely-to-look-for-a-product-on-a-marketplace-than-on-a-brand-website-study-24025/) who look for products online start there. Another study found that [65% of customers](https://www.webretailer.com/everything-else/multichannel-selling-online-marketplaces/) are comfortable purchasing on a marketplace from a brand they have never heard of.
![What are online marketplaces.jpg](https://media.graphassets.com/8k6hRgJDSPFUl7bbE1T4)
Therefore, the main challenge for sellers and the platform itself is the seamless and correct integration of product data into the online marketplace.
## Why should I list the top ecommerce marketplaces?
A closer look at the main reasons and motivations for shoppers to use eCommerce marketplaces offers a great starting point to align your online marketing strategy accordingly.
![Why do online shoppers buy on marketplaces?.jpg](https://media.graphassets.com/QrXbaTc9QcaWW7LOlERs)
## Benefits of Selling on Online Marketplaces
The expanding number of services and offerings for retailers selling on online marketplaces displays many advantages in addition to the enormous incentive of improved visibility and exposure to the appropriate target groups:
![Benefits of selling on marketplaces.jpg](https://media.graphassets.com/7xJCswRRGXB5zoBe4R1w)
## Top 10 Marketplaces to Sell Online in 2023
To help you with your research, here are ten of the top eCommerce marketplaces available. They are all distinctive in their ways. So use this guide to select the online marketplace that will help you stand out and earn like a pro based on your brand requirements, budget, and overall eCommerce goals. 
### 1- Amazon
![Amazon marketplace.jpg](https://media.graphassets.com/VEMtoeH0TZKQ8Fo4YfPo)
We can't talk about online markets without discussing the current leader, Amazon. It is, without a doubt, the biggest eCommerce market in the country. After all, Bezos' supremacy is unbeatable. 
Amazon has a staggering 300 million users in its client base. There are a ton of potential clients perusing the online aisles at this time! 
In 2022 alone, Amazon's net sales increased dramatically, reaching an astounding $386 billion. 
Yeah, you heard that right. 
To begin selling on Amazon, simply create an account on Seller Central with your name, address, phone number, tax ID, and other necessary information, and then select the marketplace or marketplaces you wish to sell on. When authorized, your selling journey might begin after seven business days.
So, if you're trying to build a name for yourself in the online selling world, hitching your wagon to the Amazon train might just be the key to your success.
You might also like: How to make awesome listings on Amazon
### 2. eBay
![ebay marketplace.jpg](https://media.graphassets.com/2nP1xmu2R1DgEVvNmPbu)
Ah, eBay! It is a legendary online store where auction thrills and the delight of finding a fantastic deal collide. 
Since its first introduction in 1995, eBay has grown from a website that only offers second-hand goods to one of the biggest eCommerce retailers in the world. The vendors who sell new and refurbished goods and are willing to auction them at higher prices do well in this marketplace. 
With eBay, you can join the marketplace without submitting any applications. Create an account by simply creating your first listing. With a whopping 183 million active buyers around the globe, you can bet there's an audience for almost anything you want to sell.

The best thing about eBay is that the eBay Seller Hub will assist you in running your business as easily as ever, even if you're a new seller without a website or setup. For instance, you might print your mailing labels and place ads on eBay.

### 3.Walmart
![walmart marketplace.jpg](https://media.graphassets.com/4ikXaOeMT96zUrW1VXJY)
Now, we can't overlook the retail giant: Walmart!

It is one of the most prominent merchants in the world, having entered the eCommerce market in 2000. In 2022, Walmart's eCommerce sales skyrocketed to a whopping $102 billion.
Similar to Amazon, the Walmart marketplace is ideal for owners of small and enterprise-level businesses who wish to take advantage of the enormous traffic generated by these eCommerce giants and present their products to the appropriate market.
To sell at Walmart, you must submit an application. If approved, you can display your products to more than 110 million customers who shop online monthly.
In order to be accepted, you must have quick fulfillment capabilities, a large selection of high-quality products, and aggressive pricing. Remember that you can only sell as a seller or a drop-ship merchant, not both. Additionally, Walmart has its guidelines for drop shippers. As a seller, you can take advantage of this marketplace's massive amount of traffic.
### 4. Etsy
![Etsy marketplace.jpg](https://media.graphassets.com/8QZWaOaWQmqo1Y0cNT1x)
Calling all creative souls! 
Etsy is the place to be if you have a talent for handmade, antique, or unique products. It's similar to a virtual artisan market where talented artisans display their products.
Unlike vendors on other marketplaces, Etsy sellers sell items independently of the Etsy brand. Customers need to know that when they purchase from you, they get your products, not those sold by Etsy.
Customers are brought to your unique Etsy storefront when they click on your brand name on product pages. Customers who click on your brand name will be redirected to your storefront, even if you don't have a website. 
This is a great way to establish your brand's identity and attract loyal customers. Etsy can give you an advantage if you're new to the industry and looking to increase awareness of your products and brand.
With 33 million consumers browsing for things like vintage apparel, jewelry, and handmade goods, you will surely find the ideal customers who will relate to your niche.
### 5. Shopify
![shopify marketplace.jpg](https://media.graphassets.com/6lO5ewVgQP6Yql8ydHjj)
Do you yearn for the lovely sound of independence? That's what Shopify, a platform enabling vendors to build their online stores, offers.
If you want to create a website to sell goods, Shopify is a popular and highly recommended eCommerce platform. Over half of Shopify store owners receive repeat business annually, and the platform holds a market share of nearly 11%.
Your website, blog, SSL certificates, abandoned shopping cart recovery, and many other benefits are included in the standard Shopify charge that you must pay. Shopify doesn't charge a one-time setup fee or any other unforeseen costs. You can use Shopify's 14-day free trial to sell, ship, and accept international payments.
Shopify is known for its beginner-friendly features, allowing sellers to customize their storefront to look like their website. It also provides a selection of Shopify apps that can be used to personalize your store.
### 6.  Alibaba
![Alibaba marketplace.jpg](https://media.graphassets.com/K4ST1xRtQIuhoAcovW2R)
Welcome to the land of opportunity, where the dragon of online commerce, Alibaba, reigns supreme. It is a Chinese global corporation with technology, e-commerce, and retail expertise. It is among the biggest online retailers in the world.
The business operates marketplaces for C2C (Taobao), B2C (Tmall), and B2B (Alibaba.com). Every year on China's Singles' Day, which is the biggest online and offline shopping day globally, Alibaba breaks sales records without fail.
Alibaba is a B2B platform. The best-selling products are typically those that can be mass-produced and sold at wholesale prices to restock inventories for businesses.
### 7.Facebook Marketplace
![Facebook Marketplace.jpg](https://media.graphassets.com/C36KokeBRgGz7VbsGdKd)
Let's now explore the thriving Facebook Marketplace, where social media meets e-commerce.
In October 2016, Facebook introduced the Facebook Marketplace to encourage users to participate in its platform and facilitate the buying and selling of goods. Amazingly, Facebook Marketplace provides assistance to small business owners without charging them a listing fee. Anyone can launch a Facebook Marketplace company without any prior e-commerce experience. 
For online sellers to be present on Marketplace, Facebook has also worked with online selling systems like Shopify. There are specific requirements and rules that you must abide by as a seller on Marketplace, but there are no listing costs.
### 8. Newegg
![Newegg marketplace.jpg](https://media.graphassets.com/Wa5rmBITOCNoBtBDepX0)
Newegg is a haven for all things electronics, making it a go-to destination for tech-savvy shoppers. It is an excellent fit for seasonal sellers because electronic products are frequently in demand throughout the holiday season, such as around Christmas and Black Friday.
By giving sellers access to marketing and merchandising services, Newegg enables you to attract the most relevant traffic to its site. Over 20 million Newegg customers can see your products through banner advertisements and email marketing campaigns. As a result, this increases your likelihood of growing your sales.
Similar to Amazon FBA, Newegg also established its own fulfillment alternative called Shipped by Newegg (SBN) to streamline your shipping procedure. When there are orders, Newegg will keep your inventory before packing and shipping. This is one of the greatest platforms for merchants who are prepared to expand but lack the financial means to handle drop-shipping right away.
### 9. Rakuten
![Rakuten marketplace.jpg](https://media.graphassets.com/hnKx3dASS69KHamkS7M7)
Rakuten is a Japanese e-commerce giant with a global reach. This company is often called the "Amazon of Japan" because it sells a diverse range of products across many different categories. Rakuten stands out for its customer incentive program, Rakuten Super Points, which encourages customers to purchase. 
Here's a statistic that will catch your attention: 
In 2022, Rakuten's marketplace generated astonishing gross product sales, surpassing [five trillion yen](https://rakuten.today/blog/rakuten-five-trillion-yen-gms.html). 
Within the Rakuten ecosystem, there are a lot of transactions happening. Therefore, joining Rakuten's active marketplace could be wise for your company if you're trying to penetrate the Japanese market and increase your international presence.
### 10.  Nextdoor
![Nextdoor marketplace.jpg](https://media.graphassets.com/YjBHsAT2QDKFnUXgi90G)
On Nextdoor, you can sell things and share information with your friends and community. It serves as a forum for neighbors to communicate about neighborhood events, from promoting a party to raising concerns about trash collection. 
Nextdoor offers more than just a community forum; it gives users a free online marketplace. Like Facebook Marketplace, there is no listing fee, but you must meet your customer in person to complete the deal.

## Over To You
Selling online is becoming a must rather than a choice. 
Marketplaces are your platform if you want to broaden your exposure, connect with the proper target market and new audiences, and earn money from products and services that make your life as an online retailer easier. 
At the same time, marketing automation makes selling your products on marketplaces simpler than ever. 
Your online sales will increase thanks to Channable's deep integration, direct data exchange, automatic product updates, feed administration, and PPC tool, which also helps you save time that you can use to develop your ultimate eCommerce strategy. 
[Contact us](https://www.channable.com/contact) to learn more about how feed management and PPC tools can be the asset you've been searching for! 
Up until the point at which you are ready to activate your first export feed, you may even test out Channable's features with a free trial account.

- [How to increase sales in the marketplace.](https://www.channable.com/blog/optimize-marketplace-sales)

The top 10 Best online E-Commerce marketplaces in 2024

<h2>AliExpress in the world</h2>
AliExpress belongs to the Alibaba group. Alibaba.com is an eCommerce platform that launched in China in 1999. Unlike AliExpress, it is a B2B marketplace. Essentially, this means it is involved in sales between businesses as well as the purchase of large quantities of merchandise for redistribution. AliExpress however focuses on B2C; where the final purchase is made by the actual customer. AliExpress emerged in 2010 as the solution to cover not only wholesales but also the final buyer.

**After 10 years of operating, it is fair to say that AliExpress is now one of the largest marketplaces in the world**. Currently, AliExpress is active in over 220 countries and regions and is available in 18 languages. It has 38 payment channels and 51 different local currencies. If these figures are impressive, what’s even more impressive is the number of visits and customers. Today, AliExpress has more than 200 million monthly visits worldwide and has more than 150 million active shoppers every month. With these figures, it is clear why AliExpress has earned the nickname of The Chinese Amazon.

The “star event” of AliExpress is Single’s Day. And even this has no need to envy <a href="/blog/blog-amazon-prime-day-what-to-expect-and-how-to-profit-from-it" target="_blank" rel="noopener noreferrer">Amazon Prime Day</a> or even <a href="/blog/blog-the-2020-black-friday-forecast" target="_blank" rel="noopener noreferrer">Black Friday &amp; Cyber Monday</a>. On Single’s Day 2019, AliExpress registered sales of 38.4 billion dollars, which represented an increase of 20% compared to 2018’s event - it’s growing rapidly.
<h2>Benefits of selling your products in AliExpress</h2>
The figures mentioned above are reason enough to consider incorporating AliExpress into your multichannel strategy. However, there are many other advantages to selling your products on AliExpress:
<ul markdown>
 	<li>The commission charged per sale is one of the lowest in the market. Depending on the category, the commission varies from 5 to 8%</li>
 	<li>The opening of the store is free. And there are no fixed expenses or monthly payments.</li>
 	<li>From the same platform or interface, you can sell to all available countries.</li>
 	<li>You will compete with other sellers, but not with AliExpress as it does not sell its own products.</li>
 	<li>Fast and secure payment system. You will receive the payment of the order when the customer confirms the reception of the product.</li>
</ul>
<h2>How to start selling your products in AliExpress</h2>
If you are not yet selling on AliExpress, the first step is to register as a seller. By clicking here, you will find the steps to follow. It is important that you take into account the following points before registering:
<ul markdown>
 	<li>At the moment **only companies or sellers from the following countries can register as a seller on AliExpress: China, Russia, Spain, Italy, France, and Turkey**. It is important that you select the country correctly. Once you confirm your choice, you will not be able to modify it.</li>
 	<li>Register with an email that does not match the email you use for your buyer account. It is important because in this email you will receive the verification code, as well as important notifications.</li>
</ul>
The request will be reviewed in a couple of days and if everything is correct, you will receive an email stating that you can start uploading your product catalog to AliExpress. And this is where a <a href="" target="_blank" rel="noopener noreferrer">feed management tool like Channable</a> can really make your life easier.
<h2>How to upload your products to AliExpress</h2>
There are multiple ways to upload your products to AliExpress. It can be done manually or through an excel file in the products section of AliExpress. This option may be sufficient if your catalog is very small and does not change much. However, the fastest and safest option, and therefore the most recommended, is to do the integration through an API. And **Channable has developed an API connection with AliExpress so that you can integrate your product catalog with AliExpress very easily**. In a later section, we will explain how you can do this.

However, before integrating your catalog you must take a couple of things into account:
<ul markdown>
 	<li>At the moment **only companies or sellers from the following countries can register as a seller on AliExpress: China, Russia, Spain, Italy, France, and Turkey**. It is important that you select the country correctly. Once you confirm your choice, you will not be able to modify it.</li>
 	<li>If your products are categorized as "Special Category", you must send the corresponding special certificates.</li>
</ul>
<h2>Benefits of using Channable to integrate your catalog with AliExpress</h2>
As we have mentioned before, the most recommended method to upload product information to AliExpress is through an API connection like the one offered by Channable. Especially if you have many products in your catalog and the information is very dynamic i.e. changes frequently. But what are the other benefits of using Channable?
<ul markdown>
 	<li>The **information of your products is updated automatically every day** and it’s possible to <a href="https://helpcenter.channable.com/hc/en-us/articles/360011091760-What-are-extra-runs-and-what-are-the-costs-" target="_blank" rel="noopener noreferrer">update up to 24 times a day</a>. This means that you will not have to make any manual changes to your products. And important values ​​such as stock or prices will be automatically modified in AliExpress as soon as a change is detected in your original catalog.</li>
 	<li>You will be able to modify all the information of your products in a simple way. This means that in a couple of clicks you can change the titles, descriptions, and prices of your products in bulk.</li>
 	<li><a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">Order synchronization with AliExpress</a> is also available. **Thanks to the order connection, you can receive orders from AliExpress directly on your eCommerce platform**. Also, the shipping information will be updated automatically. This order management is perfect to save time and money avoiding a very repetitive process. And that's not all. You can manage your orders centrally not only for AliExpress but also for Amazon, eBay, and other marketplaces.</li>
 	<li>Channable has <a href="/integrations" target="_blank" rel="noopener noreferrer">connections with more than 2500 marketplaces, comparison sites, and affiliate networks</a>. This means that you can not only create the listing for AliExpress, but also for other platforms such as Amazon, eBay, Facebook, and Google Shopping.</li>
</ul>
<h2>Create your listing in AliExpress with Channable´s API</h2>
Here you can find a summary of the steps you have to follow within the tool to configure the AliExpress API. You will need to have a Channable account. If you do not, <a href="/signup" target="_blank" rel="noopener noreferrer">you can set one up here</a>):
<ol>
 	<li><a href="https://helpcenter.channable.com/hc/en-us/articles/360010907840-How-do-I-import-products-" target="_blank" rel="noopener noreferrer">Import your product catalog into Channable</a>.</li>
 	<li>Select AliExpress within the tap of APIs. Here it is important to request your API Token to AliExpress in order to establish the connection.</li>
 	<li><a href="https://helpcenter.channable.com/hc/en-us/articles/360011190699-How-do-I-generate-categories-" target="_blank" rel="noopener noreferrer">Categorize all your products in minutes</a>.</li>
 	<li>Use intelligent <a href="/success-stories/how-to-easily-manage-amazons-listings-and-orders-in-6-languages" target="_blank" rel="noopener noreferrer">cause-effect rules</a> to optimize the information in your catalog and adjust it to the specifications indicated by AliExpress.</li>
 	<li>Fill in the information requested by AliExpress for the attributes of the products. In Channable you only need to include the data in a simple table called <a href="https://helpcenter.channable.com/hc/en-us/articles/360011077260-What-does-the-attribute-builder-do-" target="_blank" rel="noopener noreferrer">attribute builder</a>. For this, you can help yourself with the rules.</li>
 	<li>Check which products have been successfully sent to AliExpress and troubleshoot those with errors.</li>
</ol>
After these 6 simple steps, your catalog will be integrated with AliExpress, and you will be ready to start selling in the Asian giant!

If you have doubts about how we can help you to integrate your catalog in AliExpress or any other platform, do not hesitate to <a href="/contact" target="_blank" rel="noopener noreferrer">contact us</a>. Our team are happy to help.

How to sell on AliExpress: the marketplace you cannot ignore in your multichannel strategy.

Facebook Shops is without a doubt a significant extension of Facebook's functionality when it comes to shopping. Previously, the eCommerce function for merchants consisted mainly of advertisements on Instagram in which products are tagged in photos, leading the user directly to an online store. With Facebook Shops, the social network has introduced a new digital storefront on both Facebook and Instagram, enabling social media users to discover relevant items and personalized recommendations within the social network.

<img class="aligncenter wp-image-29278 size-full" src="https://media.graphcms.com/3SNt6WPTIOgrImmGgqbc" alt="facebook-shop-example" width="398" height="746" />

<img class="aligncenter wp-image-29283 size-full" src="https://media.graphcms.com/RLBQs84TdWID0CUOyQ0Q" alt="facebook-shops-instagram" width="396" height="745" />
<h3>Building a feed based platform economy</h3>
The integration of new levels into existing value chains is common in the platform economy. Facebook pursues a similar approach with Shops, which is not a complete store system, but rather a higher-performance front end with close links to <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy" target="_blank" rel="noopener noreferrer">Facebook's advertising ecosystem</a>. A checkout function has so far only been rolled out in the US.

Facebook platforms are based on feeds for different purposes. While in the main app the shift from following friends’ activities towards a news and advertising feed has been predominant over the past years; Instagram is the home of one of the most profitable new professions of the past decade: influencers. The shopping potential on Instagram is therefore inherently high. If Facebook Shops can impact the eCommerce world in a similar way, the future of the new shopping option could be a bright one.
<h3>What’s so special about Facebook Shops?</h3>
Aren’t there already plenty of marketplaces and price or product comparison sites out there? Definitely, but Facebook Shops is on a whole new level of personalization.

As a social network, Facebook is able to predict much more accurately what the individual user likes and is likely to purchase. This allows for a more personalized and relevant display of product ads throughout the whole network and an individually composed product feed in the new Facebook Shops environment.

Access to a customer’s needs, wants, and preferences play a major role in today’s eCommerce. Something that is increasingly frequent is that product searches don’t start on Google anymore but rather on [Amazon](https://www.channable.com/integrations/amazon-product-feed) - granting the marketplace a valuable form of customer access. Facebook, on the other hand, profits from another form of consumer insights. Following <a href="https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/#:~:text=How%20much%20time%20do%20people,minutes%20in%20the%20previous%20year." target="_blank" rel="noopener noreferrer">recent statistics</a>, the average user spends 144 minutes per day on social media. That’s more than 2 hours of potential exposure to product displays. In the past, Facebook has used this opportunity mainly by offering advertisements on Facebook and Instagram via Facebook ads.

Although these advertisements drive social commerce as well, the range of offers is limited. In comparison, Amazon is based on a recommendation system, drawing on the full pool of data that a seller provides for his product catalog. Facebook ads can only show one concrete product that is currently being advertised by the retailer. This brought Facebook Shops into play.

Closely tied to the <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook ads data feed</a>, Shops are based on enhanced catalogs that improve the possibilities of recommendation and the visibility of products. A catalog is a container that holds detailed information about the items that a merchant wants to advertise or sell across Facebook and Instagram. Category- and market-specific information allows customers to easily discover and consider a broad range of highly relevant products using search and filters in Facebook Shops.
<h3>Which role can Facebook Shops take over in the market?</h3>
Experts do not regard Facebook Shops as a serious competitor for Amazon when it comes to logistics and services. BUT, from a consumer perspective, Amazon is less inspiring than social commerce. The marketplace is ideal for finding and comparing a product you have been purposefully searching for. However, it is not particularly inspired by trends, fashion, or interior design, and it does not trigger the consumer to discover products that fit a certain lifestyle. This is where the strength of Facebook, and especially Instagram, lies.
In their feed, users will typically be exposed to offers from brands that they are already following, so the pre-selection of Shops content will be made by the consumer.
<h3>Who is the target merchant of Facebook Shops?</h3>
Facebook Shops can become a channel that makes simple store solutions with easy customer access available to merchants.

In the <a href="https://about.fb.com/news/2020/05/introducing-facebook-shops" target="_blank" rel="noopener noreferrer">official announcement of Facebook Shops</a>, the new ecosystem is primarily presented as an offer for small businesses. However, big brands will also have to take a closer look at how Facebook Shops performs compared (and as an addition) to their own online stores. Especially with regards to data collection through Facebook, it will be interesting for all kinds of brands to see what performance and customer data can be acquired.

The new data management system of Facebook Shops makes it possible to comfortably import even larger data feeds. An easy way to generate the perfect product catalog for Facebook Shops is by using a feed management tool with an <a href="/integrations/facebook-shops" target="_blank" rel="noopener noreferrer">integrated Facebook Shops connection</a>. Product data from the backend of a merchant’s online store (such as WooCommerce, [Shopify](https://www.channable.com/integrations/shopify), Magento, Lightspeed, etc.) can be imported into the tool via a plugin and optimized until the ideal export feed for Facebook Shops is created.
<h3>Summary</h3>
<blockquote>Through its seamless integration into social networks and the use of detailed product pages, Facebook Shops offers an ideal setting for influencer products or additional ways to market a product.</blockquote>
The introduction of Facebook Shops brings a long-term opportunity for merchants to focus their offers even more on shopping activities that are fitted into the daily habits of users. Facebook can track the customer journey in an enhanced way and collect the data needed to target paid ads more effectively, which will also have an effect on CPC strategies.
The general trends in eCommerce will give Facebook Shops additional momentum. Customers will buy online and on mobile more often, and brands will want to avoid being too dependent on one big player such as Amazon. There will be room for new and innovative modes of shopping, such as offered by Facebook Shops.

Through its seamless integration into social networks and the use of detailed product pages, Facebook Shops offers an ideal setting for influencer products or additional ways to market a product for brands. Whether you are a small business or a renowned brand, Facebook Shops should not be ignored.

Facebook Shops - What to expect from Facebook's new eCommerce extension

## There is no way around marketplace order management
Did you know that [62.5% of all global online spending in 2020 took place on digital marketplaces](https://www.adweek.com/performance-marketing/the-growth-of-online-marketplaces-in-2021-and-beyond/)? The marketplace share in eCommerce is expected to rise even higher in the coming years, showing why marketplaces are a key component of your online business strategy. For the consumer, they come with the ultimate ease of shopping online in a fast, seamless experience. For online merchants like you, marketplaces can be a goldmine - when handled savvily. One of the most decisive factors when it comes to success on the leading platforms like [Amazon](https://www.channable.com/integrations/amazon-product-feed), [eBay](https://www.channable.com/integrations/ebay), or [Bol.com](https://www.channable.com/integrations/bol-com) is marketplace order management.
### Why a marketplace order requires constant care - or automation
When your order volume increases and/or you start selling on multiple marketplaces, you can easily lose the overview of your marketplace order management. The potential for errors when it comes to stock maintenance, such as overselling or delayed stock updates, is rising. Next to that, it is almost impossible to handle orders from various marketplaces in various backends. Leading eCommerce merchants want to centralize their incoming orders in one place to **gain maximum efficiency and control**.

How can this goal be achieved? With the help of a [marketplace integrator](https://www.channable.com/products/marketplace-integrator)! Next to the centralization of all marketplace orders, a good marketplace integration software offers different services which form a **fully comprehensive marketplace management system**.

## What does marketplace order management entail?
Selling on third party platforms should not overwhelm you. On the contrary, the **sales process on marketplaces should be as smooth and streamlined as possible**. In order to achieve this, you will want an integrated solution to handle your orders and to avoid that extra manual work. 

Essentially, automated marketplace order management will send your orders directly from your (multiple) marketplaces to your online shop, where you can handle everything from one place.

The order functionalities that a marketplace order management tool supports will **depend on the combination of your eCommerce platform and marketplace**. There are two main functionalities that can be (partially) supported by the tool: The handling of the orders and returns, as well as stock updates in real-time directly on the marketplace. 

1. Information about **orders and returns** will be sent from the marketplace to your online shop, and status feedback (such as shipping information or tack & trace codes) will be sent back to the marketplace.   

2. **Real-time updates** about in stock/out-of-stock information or the actual number of products in stock are sent to the marketplace as soon as something changes in the online shop.  

## What else does an automated marketplace integrator offer?
A marketplace integrator is not only able to retrieve and fully synchronize marketplace orders online, it usually has other features.

**API connections** to a variety of marketplaces serve as a two-way communication between your shop backend and your sales channel, exchanging information about your products and automatically updating your listings. This automation omits manual updates of your product offerings or stock information. 

All marketplaces have different requirements for their data input and product attributes but your **original product information can easily be optimized and adjusted** in a marketplace tool. With **rule-based optimization**, “if” and “then” rules modify your product information to match the specs of every marketplace, and filter out the products you don’t want to advertise on.

A marketplace repricer completes the full marketplace automation package by enabling you to control your minimum and maximum price limits and **automatically win the buy box**.

[tip]Read this blog for more information on [‘How to successfully sell on the top eCommerce marketplaces.’](https://www.channable.com/blog/blog-how-to-successfully-sell-on-the-top-ecommerce-marketplaces)[/tip]
## 3 benefits of automated marketplace order management 
To sum up, here are 3 good reasons why you can scale your overall marketplace success through the use of marketplace order management software.

### 1. Save time while scaling your order handling 
You can handle more marketplaces and orders in less time and shift your efforts to a smarter marketplace order management. You speed up the whole order process from the moment the customer clicks the ‘buy’ button to the product(s) leaving your warehouse.

### 2. Easily expand your multichannel strategy 
By centralizing your marketplace order management in one backend, you free up resources to discover new and additional sales channels which can then, in turn, be integrated into your order handling automation. 

### 3. Less marketplace order errors & happy customers
You avoid marketplace advertisements and orders for products that are out of stock and minimize the risk of human errors. Your marketplace orders and shop information will be synchronized so your customers can profit from correct product listings at all times and will be satisfied with their purchase experience.

What do all these benefits have in common? Right, they take you on the road to **more sales and growth in the eCommerce marketplace world.**

*Want to save your seat on this ride? When you are a Channable user, you can discover your [favorite marketplaces](https://www.channable.com/integrations?category=marketplaces) in the tool, or [reach out to our technical support](https://www.channable.com/contact) to see which order functionalities are available for your existing marketplace connection(s).* 

*When you are new to marketplace automation, discover Channable’s marketplace APIs in a [free trial](https://www.channable.com/signup).*


What is marketplace order management to help grow eCommerce business?

## Why sell on Zalando?

The answer to that question is pretty straightforward: as the most significant player in online fashion in Europe, **Zalando offers valuable business opportunities for any fashion brand and retailer**. Offering your products on a large marketplace like Zalando, you'll get access to millions of customers in different markets without doing any marketing of your own. 

The online platform, which originated in Germany as an online shoe store, currently serves more than 46 million customers in over 23 European countries. 

Consumers shop in a wide variety of fashion categories; besides shoes, Zalando offers men's and women's clothing, children's clothes, make-up, lingerie, luggage, and much more. In other words, if you're a fashion-based company, your products will fit into one of Zalando's broad categories.

But this is not the only reason Zalando is attractive to brands and retailers: Zalando handles the payment process and customer service for you. 

Furthermore, external sellers can outsource their logistics process to Zalando with *Zalando Fulfillment Services*. You store your products in the Zalando warehouse, which will manage your products' stock management, packaging, and shipping. This allows a high service level that is difficult to replicate for smaller brands. 

**Another advantage is the low commissions Zalando charges their sellers** and the absence of a sign-up fee. The selling fee consists of fixed monthly charges and a selling commission for every sold product. This commission is based on the product category and ranges between 5 and 25%.

## How to sell on Zalando

If you offer your products on marketplaces already, you know that selling your products on a marketplace is often easier said than done. 

It comes down to three things. You need to:
 
1. Be accepted as a seller
2. Be able to integrate with the marketplace technically
3. Make sure your product data matches the specific requirements of the platform

Channable helps you with the last two.** But before integrating your shop with Zalando and optimizing your data, you need to register as a Zalando Partner.**

## How to become a Zalando Partner

Signing up as a Zalando Partner revolves primarily around proving that you can meet Zalando's standards. The registration process requires a lot of paperwork and technical requirements and can take weeks, so good preparation is vital. 

**Before thinking about selling your products on Zalando, you must:**

1. Have an online store, as well as a (VAT-), registered business
2. Sell products in one of the following categories: clothing, shoes, sportswear, and equipment or accessories
3. Offer free shipping as well as return and be able to provide all related documents; a logistics partner approved by Zalando must do the shipping
4. Be able to guarantee a 100-day return policy

If you fulfill these requirements, you can start the registration process for the [Zalando Partner Program](https://partnerportal.zalando.com/s/article/Get-to-know-Zalando-Partner-Program). 

**Zalando knows two fulfillment options: **

- 'Regular' Zalando partners, who do their fulfillment themselves
- Partners, who use the Zalando Fulfillment Service and send their stock in bulk to Zalando, which then manages the complete fulfillment logistics

Currently, Channable does not offer an integration with Zalando Fulfillment Services yet, but we're working on an implementation as you're reading this. And for the time being, you can easily keep track of all your orders and stock management thanks to our order connection.

**The Registration as Zalando Partner involves two phases:**

First, you apply for the Zalando Partner Program and prepare your documents, including your [KYC ](https://partnerportal.zalando.com/s/article/Know-Your-Customer-KYC)(Know Your Customer). The KYC identifies the contractual parties and is a legal requirement based on the German Money Laundering Act.

After Zalando approves you as a partner, you'll get access to zDirect, the self-service retail operations tool from Zalando. In phase two, you need to complete the [Partner Readiness Checklist](https://partnerportal.zalando.com/partners/s/article/How-to-use-the-Brand-Readiness-Checklist) in zDirect.

You'll find more information about the registration process at Zalando on the [Zalando Partner Portal](https://partnerportal.zalando.com/s/) and in our [Help Center](https://helpcenter.channable.com/hc/en-us/articles/4410109483154-Introduction-to-selling-on-Zalando).

## Technical integration with Channable

After Zalando approves you as a Zalando partner, we can start with the integration of your webshop into Zalando. Channable works as an integrator, meaning that you upload your product data to Channable, and we then push it to Zalando. This way, we ensure that your product data meets Zalando's requirements and is always up to date.

Before starting the integration, we'd like you to fill in this [form](https://www.channable.com/zalando-signup), even though you've probably had enough paperwork by now. We're asking you this to clarify all necessary information right away so that we can help you optimally from this point on. After filling in the form, you need to invite Channable as an [External Technical Organization using zDirect](https://partnerportal.zalando.com/partners/s/article/Technical-Integration-for-Partners). Once you've succeeded in this, we will start setting up the Zalando connection. Our support team will create the API connection and the order connection. 

For Zalando, you need to use the order connection, as your zDirect environment does not support the handling of orders. With the Channable order connection, all your Zalando orders are sent directly to your online shop, meaning that all your marketplace orders are fully synchronized at any time, saving you valuable time that you can spend on counting your revenue. 

You'll find a more detailed guide on [setting up the Zalando API with Channable](https://helpcenter.channable.com/hc/en-us/articles/360021217679-Setting-up-a-Zalando-API-Process-for-new-Zalando-sellers) in our Help Center.

### Optimize your data for Zalando

**Zalando operates a marketplace business model, meaning that you as a retailer are responsible for selecting the articles and the prices**. With Channable, it’s easy to filter the products you want to offer on Zalando. For example, Zalando only allows products from the latest collection; with our powerful rules, you automatically filter all older items so that they never even reach the platform.

Once you've selected your products, you need to upload your product data to the online Zalando catalog. 

**To make sure your products are accepted, you need to match the Zalando content and image guidelines:**

- All products are required to have an EAN-13 and must be correctly labeled

- Make sure your product images fulfil the specific Zalando policies (e.g. specific color range for the background)

- The products need to be categorized and feature the particular attributes for the given category.

In our [Help Centre](https://helpcenter.channable.com/hc/en-us/articles/360021217679-Setting-up-a-Zalando-API-Process-for-new-Zalando-sellers) you’ll find a more in-depth, step-by-step plan to prepare your product data for Zalando.

## Go live and sell!

Before going live, you’ll be fulfilling a test order, to make sure, everything works all right - your first order of hopefully many to follow!

Selling your products on Zalando might seem like a bit of a headache. However, our Channable API connection with Zalando will make the integration as easy as possible. 

In addition, our technical support will assist you every step of the way and make sure your products are ready to sell on Zalando asap!

**Are you ready to start selling on Europe's leading marketplace Zalando? **

If you’re a Channable user, [reach out to our technical support](https://www.channable.com/contact) to help you with the first steps. If you are new to selling on marketplaces, discover Channable with a [free trial](https://www.channable.com/signup).



The complete guide to selling your products on Europe's leading marketplace Zalando

Being where your customers are is no longer optional for the e-commerce space.

With our newest marketplace integration, we’re empowering you to level up your marketing efforts by instantly optimizing and synchronizing your product catalogs to automatically list your products on Zalando with as little manual work as possible.

Curious how this impacts you directly? With this end-to-end integration, you can grow your business, increase visibility and optimize sales on Zalando with one package.


**We’ve rounded up all the benefits for you: **


- **Seamless API integration**: Connect directly to a marketplace and send your product data and any updates in real-time to the platform.

- **Marketplace management**: Optimize, enrich and manage your product data in a centralized way for all marketplaces

- **Order connection**: Effortlessly sync your order data between Zalando and your webshop.

Ready to future-proof your online sales strategy? Check out how you can [get started ](https://www.channable.com/integrations/zalando)with Zalando now. 


Introducing the Zalando marketplace integration

## Your guide to the latest power tool for your product catalog.

If you’re one of over 200 million businesses active on Meta’s Facebook and Instagram, you already know what it takes to market and sell your products on two of the world’s biggest social and eCommerce platforms. You need to make sure your inventory is up to date and your product descriptions entice users to stop scrolling and start clicking.  

## What exactly are supplementary feeds?

Available on the Facebook and Instagram Shopping app, [Meta’s supplementary feeds](https://www.facebook.com/business/help/609872007120910#:~:text=Supplementary%20feeds%20provide%20product%20information,partner%20platform%20may%20not%20support.) add to the product information already supplied by the primary data feed in your Meta catalog.
 
Your primary feed includes mandatory attributes like content ID, title, description, availability, condition, price, link, image, and brand. The supplementary feeds complement your primary feeds by enhancing or updating your existing product information. Using the same content ID, new information is assigned in a supplementary feed to a product in your main feed. 
![02_Supplemantary feeds.png](https://media.graphassets.com/3HHwS6nmSCe1tUe8tU5L)
A supplementary feed can support up to [23 additional fields](https://www.facebook.com/business/help/609872007120910), including: Google product category, Facebook product category, category-specific fields (e.g., home, health & beauty or electronics), color, size, material, gender, age group, video, country of origin, and GTIN (global trade item number).

Because it’s meant to support, not override, your main feed, a supplementary feed can’t modify or delete your existing product fields. It’s also not designed to be used as a standalone data feed.

## How can supplementary feeds help my business?

When it comes to your eCommerce catalog, the more detailed your product feed, the better the shopping experience. Supplementary feeds make it easier for shoppers to filter and sort through your catalog so they can quickly locate their preferred item. The better the experience, the more likely it is you’ll convert a lead to a sale.

## How do I add and manage a supplementary feed?

To use the new supplementary feed tool, you must have an existing [Facebook Marketplace](https://www.facebook.com/marketplace/learn-more/) catalog through Commerce Manager, the tool for all sales activity across Facebook and Instagram. Don’t have a catalog yet? [Here’s a great place to start](https://www.channable.com/integrations/facebook-product-feed).

There are two ways to add supplementary feeds to your Meta catalog: 

1. If you have a small inventory, create a file using a Meta template and then manually upload it to Commerce Manager.
2. If you have a large inventory, create and add a file from a partner platform like [Channable](https://www.channable.com/products/product-feed-management-tool) using the app integration.

Here’s how to make product updates:

After the integration is set up, you’ll be able to see the latest synchronizations from your partner platform in Commerce Manager. To update or correct any product information in Commerce Manager, make your edits right in the partner platform. All of the product updates you make will automatically sync to your catalog in Commerce Manager.

## Optimize your success with Channable

Channable has a [number of features](https://www.channable.com/how-channable-works) to help you maximize the power of Meta’s supplementary feeds. As one example, our if-then rules let you systematically filter, modify, and improve your product catalog listings with just a few easy clicks. Another feature, the quality score, guides you in creating clear and robust descriptions to boost product visibility and make it easier for your customers to find the products they want. 

*Here’s a screenshot showing you how to assign a gender attribute using an automated if-then rule. By adding gender information, you’ll help your customers filter product selections based on gender to locate their preferred items. The gender attribute is often used along with attributes for size and age group.*

![03_Screenshot 01.png](https://media.graphassets.com/vU7AhInaQ2atZ7GvsnDx)

*This screenshot shows our quality score feature, which is unique to Channable. Your quality score will let you know how well you’ve used the supplementary fields to enhance your product feed.*

![04_Screenshot 02.png](https://media.graphassets.com/s9HwkIyrT56LkwIcscc9)

Helping you understand Meta’s supplementary feeds is just one of the many ways Channable empowers you to take control of your digital marketing. To learn how to set up and manage Meta’s new tool using Channable, check out the step-by-step tutorial on our Help Center.

Meta’s Facebook Marketplace is used each month by over 800 million consumers across 70 countries. Introduced in 2016, it’s proven to be one of the most effective eCommerce platforms for businesses of all sizes and industries.

By using Facebook Marketplace, businesses benefit from:

- **Extended reach**: eCommerce retailers can get their brands and products in front of more customers.
- **Personalized customer experience**: Facebook Marketplace surfaces the products consumers want most while helping retailers target the right customers.

## Pro tips for a better feed strategy
![05_Pro tip 01.png](https://media.graphassets.com/2B0gTxoKQNyCe4V8pqCj)
Although it probably won’t be possible to use all 23 supplementary fields for each product, you should try to include as many as you can. Remember: The more product details, the better. These fields are especially important: description, images, Google product category, Facebook product category, category-specific, color, size, and GTIN.
![06_Pro tip 02.png](https://media.graphassets.com/oh0iT5TeydDLTqv95ZxQ)
With Channable, you can seamlessly update your feeds on a weekly, daily, or hourly basis. Our recommendation is to update your catalog hourly if you can, or at least once a day.

## The bottom line

Meta’s new supplementary feeds add yet another tool to your eCommerce toolkit. If you want to reach more shoppers and future customers on the global marketplace, you’ll need a robust, up-to-date catalog. Meta is committed to helping you get the most out of your eCommerce growth opportunities — and so is Channable. 

## We’re here to help eCommerce thrive.

Channable is the all-in-one platform for smarter digital marketing. Our solutions are user-friendly and empower customers to create the campaigns they need, manage their feeds with ease, and seamlessly integrate their marketplaces. 
[![07_CTA.png](https://media.graphassets.com/lREPCj0YRUG9dSM9fmzv)](https://www.channable.com/integrations/facebook-product-feed)
If you want to talk more about Meta’s new supplementary feeds, reach out to one of our [eCommerce experts](https://www.channable.com/contact).


Adding Meta’s new supplementary feeds to your eCommerce strategy

An interesting discussion about all the ins and outs of the chaning e-commerce market, the technical aspects of selling on marketplaces. Sharing best practises on how to succeed on marketplaces, and answering questions like; Why are marketplaces such important channels for retailers? And how do you start? Find out now in this podcast!

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7p1o9RKN8VpQZHTLSjwMT3?utm_source=generator" width="100%" height="352" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

How to successfully sell on marketplaces

##  Why Do Customers Choose Competitors' Products Over Yours, Despite the Better Value for Money?
You run an online shop, and since you are conversant with e-commerce trends, you have chosen to send your products to online marketplaces to expand your customer base.
You put a lot of effort into putting things up, and your products have been listed on Amazon or Google Shopping for a while now, but you're starting to feel disappointed by the number of orders you're receiving. It's annoying.
Why do customers choose your competitors' products over yours, despite yours offering better value for money? 
Let’s see what could be the source of the problem:

### 1- Your Products Are Not Well Categorized
Your women's jeans will not sell if placed in the kid's caps category because the right customers are not seeing them. Plus, if a consumer still chooses to click on them, you'll have to pay for a pointless click.
### 2- You Are Exporting Every Single Product
Less can sometimes be more. Your conversion rate will increase if you only submit 150 of your best-performing products to marketplaces rather than all 1,200 of them (half of which you've never sold). Reduce the number of ineffective CPCs by concentrating on the products that have the best chance of selling.
### 3- Your Shipping Costs Are Too High
In an atmosphere where e-commerce is becoming increasingly competitive, merchants are fighting to offer the best service possible to draw online customers. Potential customers will slip through your fingers if you provide the same item at the same price as your competitors but charge extra for delivery.
### 4- Your Products' Titles and Descriptions Are Not Optimized
You lowered the price of your Dr. Martens shoes from €170 to only €110 two weeks ago, yet sales are still not growing? Online customers are really into discounts, so why don’t they seize the opportunity?

In this instance, you may have optimized the title or description of your product improperly. The length of the title is crucial, as is the selection of the appropriate keywords. Choose your keywords wisely, then use them in your titles and descriptions.
So how can you make this better?
Now that we've discussed the potential causes of the decline in sales of your products, all that's left for us to do is provide you with a solution!

To save your budget, we've analyzed the tactics of the best-performing sellers. Some of them are basic, and some are new. Read the article to learn seven ways to [increase your store visibility](https://www.channable.com/) and revenue on top marketplaces!

## 12 Strategies to Optimize Your Marketplace Sales in 2023

### 1. Check if your products match a chosen marketplace

It would be challenging for a handcraft products reseller to succeed on Newegg. That's because each marketplace has a different audience, products, and rules. For example: 

1. Etsy is a place for vintage and handcrafted products.

2. eBay is best for selling refurbished or used items.

3. Newegg is perfect for tech.

So, make sure you start at the right place. Here is a short guide for you on how to choose a marketplace that matches your products:

1. Do you sell to businesses or consumers? Depending on that, you may need features like bulk orders or quantity discounts.

2. The products you sell are new or used? 

3. Where are your competitors? Think about a general product category, but not your competitors’ names. 

4. Compare the fee structure of different marketplaces. Is there a listing fee? Do you have to pay a percentage of the final sale price? Do they offer discounts to professional merchants?

5. Compare the logistics and seller support services.

6. Does a chosen marketplace have a good reputation?

7. What kind of security does it provide?

Test them to find out what works best for you.

### 2. Keep your pricing up to date

Pricing isn't a decision you only get to make once, especially in the marketplace. Whether you have a cost-plus, competitors', or value-based model, it needs regular updates to stay competitive. For instance, [Black Friday SaaS deals](https://helpcrunch.com/blog/black-friday-cyber-monday-software-deals/) or [Amazon ](https://www.amazon.com/)prices change every 15 minutes.

So, here is a list of factors to consider during your following research before repricing: 

- Your product's value and a business's total operating cost.

- The revenue target you have set.

- How much your buyer personas can spend on your products?

- Your brand positioning. Do you belong to the premium segment?

- Does your product or service have enough [market demand](https://www.printful.com/blog/how-to-market-a-product) at the price point you're aiming for?

- Pricing of competitors.

- Trends in the market.

That sounds like a lot of work. Good to know that marketplaces allow businesses to adjust their prices automatically based on algorithms and machine learning, taking competitor pricing into account. 

While it isn't designed for every business, there are many companies that can benefit from it. Sure thing, there are third-party services to automate your pricing updates.

### 3. Optimize product page content

Product info is a vital element of your store’s success. Just imagine a champagne lover who   would purchase this sweater: 
![ Optimize Product Page Content.jpg](https://media.graphassets.com/ov6WP6bTsC50Rq5ljaWb)
The sweater material and size are a mystery since there’s no description.

We’re sure your products have great content. But there is always room for improvement. Thus, here are expert tips to make it even better: 

1. Does your Call-To-Action button sound clear?

2. Are your product photos high-quality?

  - Do they fit a product description? 

  - Do they highlight the essential parts of a product from multiple angles? 

  - Can your shoppers zoom product photos?

  - Do you link photos to product variants (scents, colors, etc.?)

3. Do you provide all possible details of your product materials, origins, features, etc.?

4. Is your product page well-branded? In addition to logo and graphics, consider your copy tone of voice.

5. Do you highlight the value of your product for customers? What is the problem it solves?

6. Is your copy easy to read? Does it have long paragraphs or cliche?

7. Do you have an FAQ section?

8. Are there any social proofs on your product page? It is about customer testimonials with photos from Facebook, Instagram, or Twitter.

There are basics of how you can improve your product page. Check if your product page meets them.

### 4. Provide Superb Customer Service

[81%](https://cdn2.assets-servd.host/paltry-coyote/production/exports/2194a329d6f053118e42d885fe38fae7/zendesk-cx-trends-2022-report.pdf) of consumers say a positive customer service experience increases their chances of making another purchase. Ensure you meet their expectations:

- Opportunity to contact you on the preferable channel: socials, live chat, [email](https://www.sender.net/email-marketing-campaign/), etc.

- Reply within [four hours](https://www.toistersolutions.com/blog/how-quickly-should-you-respond-to-email) to email, and even less on other channels.

- Both self-service and human support opportunities. So provide FAQs, a Q&A section, help articles, [IVR system](https://getvoip.com/ivr-systems/) as well as a live chat or a phone number to support shoppers.

- Meeting the mentioned shipping deadlines.

Some marketplaces even publish customer support guidance to help their sellers. Here’s [Walmart’s example](https://marketplace.walmart.com/customer-service-communications/), but you can follow them on your marketplace too:

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**DO**</td>
<td style="border: 1px solid #cccccc;">**DON’T**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Reply to customer queries within two days, including weekends. (It depends on the marketplace.)</td>
<td style="border: 1px solid #cccccc;">Sound robotic. Personalize your messages to a human-like conversation. </a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Listen to customers, and show that you care when solving their issues.</td>
<td style="border: 1px solid #cccccc;">Overpromise, or mislead.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Use ready-made templates to reply faster. Check your grammar.</td>
<td style="border: 1px solid #cccccc;">Provide customers with inaccurate contact data.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Check your spam folder.</td>
<td style="border: 1px solid #cccccc;">Ignore the marketplace message center.</td>
</tr></tbody></table>

In addition, look through your marketplace guidance. It can include specific requirements.

### 5. Offer payment methods according to a region's preference

E-store visitors are more likely to go through with their purchase if they can pay using the preferred method. Just look at the list of BestBuy options:
![Offer Payment Options That Are Preferred in Each Region.jpg](https://media.graphassets.com/wbRvaLf9Q3C7772EMiJZ)
There are debt and credit cards next to the PayPal system.

Now check if your consumers can make payments in the way they prefer. For example, maybe you provide only a debit/credit card option when they use [Apple Pay](https://clario.co/blog/is-apple-pay-safe-and-secure/) mostly.
  
It is easy. Analyze your customer base shipping addresses and combine that info with regional payment systems preferences stats. For example:
![Regional payment system preference statistics.jpg](https://media.graphassets.com/1MB8xGT9SJiKN3Y3sRaS)
Supporting payment methods aligned with shoppers' preferences is extremely important when you sell globally. Good to know, marketplaces provide you with the relevant info automatically.

### 6. Categorize products

Take a look at these sleeping bag categories. There are filling and shape ones that should be in the filters list instead.
![Sleeping bag classifications.jpg](https://media.graphassets.com/lTRUYNynQ9SFx4pIT3wr)
Such an over-categorization led to an [80% site abandonment rate](https://baymard.com/blog/ecommerce-over-categorization).

This is only one of the categorization issues that may influence your sales. So, check if your taxonomy works at the best possible level. Here are some tips to help you:

- Avoid duplicated categories like “sports” and “athletic” apparel.

- Automate your product attributes organization to prevent category misidentification.

- Rethink your hierarchy structure if your main product categories exceed 15.

- Implement geo-categorization if there are locations you don’t ship some products to.

- Guide shoppers with a product quiz.

Sure thing, you can check it all manually. But if there are thousands of items in your store? Good to know there are automated [product categorization solutions](https://www.channable.com/blog/blog-improve-your-categorization) with up to 97% accuracy to help you.

### 7. Provide an opportunity to buy directly from any socials

The easier it is to buy your products, the more sales you have. What is more, it is one of the most [effective lead generation strategies](https://profitise.com/growing-business-with-lead-generation/) as a big number of users are active on social media these days. That's why businesses tend to shorten the sales cycle.

One of the best ways to do that on a marketplace is [by integrating it](https://www.channable.com/products/marketplace-integrator) with your socials and providing shoppable content. Here is how it looks:

![Integrate your marketplace with social media.jpg](https://media.graphassets.com/44b3xGdER1y5btVg7G5Z)
The tap on the Pinterest story or Instagram post will show a link to a marketplace product page. In addition to the mentioned platforms, such a feature is available on Facebook, Snapchat, and YouTube.

### 8. Get More Client Testimonials
On most marketplaces, positive reviews significantly impact rankings and can quickly move your products to the top of the search results. Encourage your customers to post thorough, positive thoughts that contain images or videos of them using your products if you want to enhance your marketplace sales.
Your online store's sales are highly dependent on reviews. According to studies, 77% of consumers regularly read reviews while looking for things online, and 49% of consumers say they trust online reviews as much as recommendations from their friends and social network connections. 
Customers are more inclined to choose the product with more favorable ratings when presented with two identical products.
So how can you replicate it?

- Manually ask each customer to provide a review. Most marketplaces let you ask for reviews via a specific review button (like Amazon) or by contacting the customer directly.
- If your subscribers have purchased your products, send them emails requesting them to post reviews.
- Send each product with a handwritten review request.

The majority of markets don't let you incentivize reviews. However, you may still encourage your customers to share their insights, particularly if you thank them personally and offer an outstanding customer service experience.

### 9. Perfect Your Branding
There are millions of merchants on Amazon, Walmart, and other major online marketplaces, all of which are vying to be the best. 
So how can you persuade a typical online shopper that you're unique, trustworthy, and deserving of their business? 
By providing a unique brand experience, communicating your brand values, and luring the right clients.
What makes it effective?
According to a recent study commissioned by Google Cloud, [82% of consumers](https://cloud.google.com/blog/topics/consumer-packaged-goods/data-shows-shoppers-prioritizing-sustainability-and-values) prefer to patronize businesses that share their fundamental values. Additionally, 39% of consumers said they would boycott their favorite brands if their values conflicted. 
For this reason, e-commerce marketplaces allow vendors to develop a unique brand experience.

### 10. Create Content to Attract Visitors
A marketplace is a rented space; you don't own its inventory. 
Therefore, your marketplace approach should concentrate on developing the content you can use to attract traffic to your products to ensure the lowest possible fluctuation in your e-commerce sales.
And why does it work?
The platform's search algorithms and paid advertising are how most e-commerce marketplace sellers generate sales. 
This strategy is effective as long as your products appear for the right keywords and draw organic traffic. But the instant your rankings go down, you have nothing to fall back on.
Therefore, share information that is valuable, actionable, high-quality, relevant to your target market, and optimized for search engines.
This content will be hosted on your website's blog rather than the marketplace where your products are offered for sale.
But what do you stand to gain? 
According to Conductor's investigation:
After reading an informative blog post from a company, consumers are 131% more likely to make an immediate purchase from that company.
People have a 74% greater sense of optimism after reading a brand's educational content.
But that's not all. 
Your brand will become more well-known thanks to the traffic that content marketing helps you generate from organic search results, which can then be directed to your product pages on various marketplaces to boost sales.
### 11. Filter Your Relevant Products
Less can sometimes be more. You can improve your conversion rate and prevent "shelf-warmers" by sending only your best-selling products to marketplaces rather than your whole inventory. Reduce the number of ineffective CPCs by concentrating on the goods with the best probability of succeeding. 
Using Channable's automatic criteria, it is possible to eliminate seasonal products that should only be added during a specific time period, marginal sizes, and less popular versions. 
When you incorporate analytics data into your feed management solution, it becomes much easier to define the products that actually belong in your marketplace product catalog. User sessions, transactions, conversion rate, bounce rate, and revenue per item are all visible at a glance. For example, this is how item-level performance is visualized within Channable:
![Filter Your Relevant Products.jpg](https://media.graphassets.com/6ojgeDMRlahgTTZgYxAZ)
Even large and dynamic product catalogs can be maintained and managed based on item performance with the help of rules based on analytics data. Knowing an item's performance helps you actively incorporate data insights into your business operations. The rule in the example below adds the static text "Top seller!" to any product title with a defined revenue of more than 1000 euros.
![Filter Your Relevant Products.jpg](https://media.graphassets.com/Ca4Wtv1aQpaWUwN2Ykk6)
The second performance-based rule example shows how you can easily exclude any products from your marketplace export that have conversion rates that you deem to be (too) low.
![Filter Your Relevant Products.jpg](https://media.graphassets.com/d563OzY2Q62JDnnAjQsn)
### 12. Synchronize Your Data
Instead of wasting time manually managing orders and updating stock levels, sync order data from numerous marketplaces to the backend of your online store. Real-time stock adjustments will be pushed to some markets and platforms, and shipping information will automatically be updated. 
By integrating your eCommerce platform (such as Shopify) into Channable, you can automatically manage your inventory across channels and make sure that your products are accurately and timely listed on your eCommerce marketplaces. All orders may be controlled from your eCommerce platform once your data has been optimized and the marketplaces have been connected within the feed management tool. 
Say goodbye to copying and pasting, and welcome to receiving order information instantly!

## So how can you improve all of this?
Now that we’ve been through the possible reasons for the lack of sales of your products, all that’s left for us to do is provide you with a solution!

### [Data Feed Management](https://www.channable.com/products/product-feed-management-tool)
A data feed manager is a complex name given to a very simple solution. This online tool allows you to import the products from your online store and resolve all of the above-mentioned aspects in a single place. As its name suggests, the tool works with data feeds, meaning it imports the product catalog of your website.

Once your products are imported, you will be able to categorize them, optimize their title and description, adjust their shipping cost, exclude some products, and much more. All of this can be done by creating straightforward ‘if/then’ rules, such as, for instance, “if stock is lower than 2, then exclude product”. Once you’ve selected and optimized your articles, you will be able to directly send them to the platforms of your choice.

Are you ready to boost your online sales? Then start your free [trial now](https://www.channable.com/signup)! Our technical team would be happy to help you set up your first feed, all for free!

## Final Words
There are ways to increase sales on marketplaces, stand out, and boost conversions in a highly competitive retail environment.
Are you ready to increase sales on marketplaces?
Channable is here to help. 
You can easily manage and optimize your product feeds by using our product feed management tool. More than 2500 connected advertising platforms are available, or you can make your own custom feeds. 
What are you waiting for?
[Start your free trial now! 
](https://www.channable.com/pricing)Our technical team would be happy to help you set up your first feed, all for free!



12 Ways to Optimize Your Marketplace Sales: Strategies for Success in 2024

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://media.graphassets.com/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://media.graphassets.com/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://media.graphassets.com/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://media.graphassets.com/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

In late November 2022, Twitter [relaunched](https://business.twitter.com/en/blog/launching-performance-products.html) Twitter Dynamic Product Ads (DPAs). This significant investment, alongside additional performance products like Website Conversions Optimization ([WCO](https://business.twitter.com/en/help/campaign-setup/create-website-conversions-campaign.html)) and [Collections Ads](https://business.twitter.com/en/blog/new-twitter-ad-formats-pilot.html), demonstrates Twitter’s attempts to make its platform more user-friendly for eCommerce marketers.

Below, we explore how Twitter DPAs use new features to retarget limited audiences and increase new customer acquisition at the same time. We also take a look at some limitations and best practices for this campaign type.

## **What are Twitter Dynamic Products Ads?**
Twitter DPAs drive results by automating ads based on customer behavior. In other words, DPAs display the most relevant products to consumers when they’re most likely to purchase them.

They’re similar to TikTok’s Dynamic Showcase Ads ([DSAs](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable)) [and Facebook Dynamic Ads](https://helpcenter.channable.com/hc/en-us/articles/360020530839-Setting-up-a-Facebook-Dynamic-Ads-feed), although TikTok and Facebook focus on top-funnel customers, while Twitter DPA’s focus on mid- to lower-funnel customers. However, the setup for all three is similar. So, if you have experience with a dynamic ads campaign on another social platform, Twitter DPAs shouldn’t present a problem.

You use a website tag via [Twitter Pixel](https://business.twitter.com/en/help/campaign-measurement-and-analytics/pixel-helper.html), or a server-to-server integration via [Conversion API](https://twittercommunity.com/t/new-introducing-the-conversion-api/177059), for conversion tracking. Both Twitter Pixel and Conversion API pass data back to Twitter to enable customer attribution. 
Conversion API was added ahead of the DPA relaunch to account for sites that don’t use third-party cookies. With Conversion API, you can increase measurement options, gain more control over shared data, and track offline conversions such as in-store visits.


![02_Twitter_Dynamic_feed_process copy.png](https://media.graphassets.com/4nvNEW2sQYytCR8TMl3q)

### **What are the benefits of Twitter Dynamic Product Ads?**
Twitter DPAs are focused on conversions for both previously engaged customers and new customer acquisition. The ads are displayed in a carousel format with multiple images, a specific shopping call to action (CTA), and pricing information to incentivize purchases.

DPAs use [product personalization](https://www.channable.com/blog/understanding-ecommerce-personalization) to drive conversions and improve your cost per action (CPA) and return on ad spend (ROAS) through its new features, DPA Retargeting and DPA Prospecting.

### **What is Twitter’s DPA Retargeting?**
As audiences have diversified across devices and marketing channels, targeted audience limitations have become increasingly difficult. Twitter’s DPA Retargeting makes it easier for you to reach a limited audience by creating ads for customers who’ve previously engaged with the product.

For example, the average online shopping cart abandonment rate is [almost 70%](https://baymard.com/lists/cart-abandonment-rate). That’s billions of potential dollars being left behind. A Twitter DPA campaign will target customers who added a product to their shopping cart but didn’t purchase it. These ads ensure customers see the product again, receive reminders of its availability, and reconsider their purchase.

### **What is Twitter’s DPA Prospecting?**
In the meantime, DPA Prospecting creates ads for customers who haven’t visited a site previously or interacted with any of its products. Based on the customer’s previous behavior, the ads pull the most relevant products in the campaign’s product feed to feature to the customer and drive new conversions.

### **Which retailers could benefit most from Twitter DPAs?**
Retailers with large product inventories likely will find the most benefit from dynamic product ads across all social channels. Since they’re intended to target limited audiences with personalized ads, providing a wide amount of inventory, then segmenting your ad groups by theme, will increase opportunities to match consumer preferences and, subsequently, your reach.

## **What are some drawbacks of Twitter Dynamic Product Ads?**
There are some limitations to Twitter DPAs.

This campaign type can only be used to advertise physical goods; it can’t be used to advertise digital downloads, subscriptions, services, or travel.

Also, if you choose not to use Twitter Pixel or Conversion API, you’ll be limited solely to the option for “Link Click Optimization.”  

## **How can eCommerce marketers leverage Twitter Dynamic Product Ads to their advantage?**
Here are some ways DPAs could be beneficial for you:

- DPAs offer a lot of audience feedback in a short period of time. You can institute multi-variant or A/B testing for product titles and descriptions, quickly evaluate what’s working, and continue to refine your product feeds.

- You can use DPA Retargeting to entice customers with promotional stickers, discounts, and special dates since previous customers are more likely to purchase again.

- With the carousel format, Twitter DPAs are useful for seasonal or holiday campaigns when you need to push a lot of inventory.

![02_Twitter_Dynamic_feeds_twiiter anc channable copy.png](https://media.graphassets.com/0cXeha3iQDOMZtqa9kkH)

## **Final thoughts**
Automation saves you the time and money it would take to manually create individual ads for different audiences. The benefit of Twitter DPAs is their relevance based on previous customer behavior; the ads are personalized to limited audiences, which are getting harder to reach across so many marketing channels.

Twitter DPAs have the additional benefit of allowing you to retarget customers who’ve interacted with products before and focus on new customer acquisition with DPA Retargeting and DPA Prospecting. They also focus on mid- to lower-funnel customers, while TikTok and Facebook focus on top-funnel customers.

More conversions help decrease your CPA and increase your ROAS; you reduce spend by targeting the right customers and serving them the most relevant ads.

### **How Channable can help**
Now, you can connect to Twitter DPAs through Channable’s [feed management plan](https://www.channable.com/products/product-feed-management-tool) and create this campaign type in your existing account.

If you’re advertising across other social networks like [TikTok](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable), your product information should already be imported. Use our feed template to add a product catalog to [Twitter Shopping Manager](https://business.twitter.com/en/shopping/shopping-manager.html), map to the right fields, and exclude any products you don’t want to include in Twitter DPA campaigns using [Channable’s rules](https://helpcenter.channable.com/hc/en-us/sections/201107392-Master-Rules).

Not signed up? [Click here](https://www.channable.com/signup) to create a free Channable trial account, explore our solutions, and chat with an expert digital marketing professional.

Stay tuned for the release of Channable’s Dynamic Image Editor later in 2023. Our new feature will allow you to create one design overlay that can be applied to all products across your dynamic ad campaigns automatically to advertise the maximum amount of content.

How Twitter Dynamic Product Ads Convert Mid- and Low-Funnel Customers

## Introduction

Vouchers are a popular marketing tool for online merchants to sell on idealo, attract customers, and increase sales. Merchants can also use vouchers on the idealo price comparison portal to market their products more effectively and thus increase their visibility on the platform. 

In this article, we present the advantages of vouchers for merchants who want to sell on idealo and discuss the technical integration options in detail.

But first, a question: why should merchants on idealo give more consideration to the use of vouchers, now more than ever?

Inflation and other influences mean that delivery times and other parameters are becoming less important for consumers, with price an increasingly important decision-making criteria. 

Customers want to save more and are increasingly comparing prices on idealo. Vouchers can be a powerful tool for attracting customers on idealo and achieving goals such as increasing sales or generating sales in select segments.

## Advantages for merchants

As an online merchant who would like to sell on idealo, the use of vouchers offers many opportunities. One of the most important benefits is the ability to achieve price advantages over competitors. 

By using vouchers, merchants can offer their own products in a targeted manner, at lower prices than competitors, and thus gain a competitive advantage. 

After all, customers search for the best price on idealo and are more likely to buy from a merchant who is offering a product at a cheaper price.

Increased visibility on the platform is another benefit of using vouchers when selling on idealo. 

If, as a merchant, you mark your products with a voucher, this will make your offer appear higher up, and therefore more prominently, in the search results. 

This increases the attention received by your offer on idealo and will result in more customers becoming aware of your products. Allowing you, as a merchant, to generate more traffic to your products on idealo and thus increase sales.

Vouchers on idealo also offer the possibility of targeted advertising of certain segments. For example, if, as a merchant, you want to promote a certain product category or a certain product on idealo, you can use a voucher. 

This way, the product is displayed even more prominently in the search results and will attract the attention of more customers.

## Technical integration possibilities with vouchers

The integration of vouchers on idealo is easy and can be realized via various channels. Merchants can integrate their vouchers via the CSV feed, XML DOCS, and the PWS API. 

To do this, the voucher code is simply entered into the corresponding feed. When clicking on the product, the voucher code is automatically copied to the clipboard, and a notification informs the user accordingly, and the code can be redeemed as with other codes in the store.

### In order to successfully integrate vouchers on idealo, these instructions should be followed

CSV Feed:
![2304_idealo_gutscheine_3.png](https://media.graphassets.com/F3w7VsuWRzKFvCUub5wU)

### 1. Insert “VOUCHERCODE” column in the feed:
- Specify the name of the voucher code. 
- Code at the beginning and the optional description in brackets after it, e.g.:
“WINTERSALE2023 (10% discount on this offer / valid until 31.12.2023)”

### 2. Specify the discounted price:  
- Enter the discounted price in the”SPECIAL PRICE” column.  
- The original price will be automatically overwritten.  
- Undiscounted prices do not need to be copied to the new column. They will be read from the regular price column (PRICE).  

### Integration of vouchers into XML Docs and API/PWS
More detailed information can be found [here](https://import.idealo.com/docs/). 

![2305_idealo_gutscheine_1.png](https://media.graphassets.com/O5FqwVVyTKxwz6kTBJM2)
*Example of an XML document*
![2305_idealo_gutscheine_2.png](https://media.graphassets.com/RZumc3ZLRASx9Oo41cr2)
*Example of an API/PWS: PUT request*

These are the most important points to consider in order to successfully add vouchers to the data feed on idealo:
- The “VOUCHERCODE” and “SPECIAL PRICE” attributes should be integrated at the end of the offer feed.
- Vouchers may not be submitted in advance and must be removed from the feed at the end of the promotion period.
- Prices should be submitted in “15.00” or ”15,00” format, depending on which decimal separator you also use for price and shipping costs. All information should be stated in Euros.
- Configuration by the idealo staff is only necessary once. As soon as the new attributes are enabled, you can fill and clear the columns yourself.
- If you are integrating a voucher for the first time, you should contact technical support at tam@idealo.de so that the new columns can be configured.
- Use a maximum of 200 characters for the voucher text.
- Only one voucher is permitted per offer, even if there are multiple vouchers in the file.
- If multiple vouchers are eligible for an offer, please transfer the relevant voucher.

These instructions are also available on the idealo website, via [this link](https://support.idealo.com/hc/en-gb/articles/4407107208977-Can-I-display-vouchers-on-idealo-and-which-data-do-I-need-to-submit-in-order-to-do-this-) and provide step-by-step instructions on how to integrate vouchers into the various feeds.

The use of voucher promotions on idealo is a useful way for merchants to promote products in a targeted manner and generate more sales. 

Advertising measures such as the integration of vouchers can increase visibility on idealo and set your offer apart from those offered by competitors. By using vouchers on idealo, products can be presented more effectively, and sales figures can be increased.

The technical integration of vouchers on idealo is simple and straightforward. Merchants can post products on idealo via the data feed and also integrate vouchers. 

You can choose between various options such as the CSV feed, XML DOCS, and API PWS. Customers can simply redeem these vouchers in the shopping cart and benefit from attractive price advantages.

By using vouchers on idealo, you, as a merchant, can increase visibility, boost your sales and sell within chosen segments in a targeted manner. 

If you do not yet have a presence on idealo, this is something you should consider. Idealo is the largest price comparison portal in Germany and offers a wide range of ways to present and sell your products.

[Start listing as a merchant](https://business.idealo.com/en/registration/start?utm_source=partner&amp;utm_medium=blog&amp;utm_campaign=channable_blog&amp;utm_content=voucher_datafeed)

Increase your sales with vouchers on idealo.de

We recently [announced](https://www.channable.com/press/channable-strengthens-north-american-market) our new Walmart Marketplace integration, which enables Channable customers to efficiently scale product catalogs on this leading U.S. marketplace. Now, you can increase your Walmart sales by using smart automation to list products, enhance product categories, and update inventory and order management based on real-time data.

## Cut Back on Manual Tasks and Save Valuable Time
Along with its massive customer base of over 400 million monthly visitors, 30% of whom are unique visitors, Walmart tends to offer lower referral fees than some of its [major competitors like Amazon](https://www.channable.com/integrations/amazon-product-feed). It also doesn't charge setup, monthly, or annual fees, which can result in significant cost savings. If managing multiple marketplaces is a resource challenge, our integration simplifies selling on Walmart to help you capitalize on their large customer base, expand your reach, and diversify your digital marketing strategy, while taking advantage of their lower referral fees. 

Both sellers and digital marketing agencies can use Channable’s latest API to integrate with the Walmart marketplace and create, filter, and categorize accurate product listings that align with Walmart’s specifications. When your product feed immediately meets all the necessary requirements, you not only improve product visibility, you get your products to market at a faster rate. 

With our powerful [if/then rules](https://helpcenter.channable.com/hc/en-us/articles/360020017900-What-are-rules-in-Channable-), you can also optimize product titles and descriptions, create sales campaigns to meet criteria such as specific end dates, and remove irrelevant product listings. By automating previously manual tasks, you and your team will spend more time focusing on high-level strategies that boost sales instead of being bogged down with repetitive work.

## Streamline Inventory and Order Management to Optimize Product Listings
When you’re dealing with a vast inventory, there’s a lot of variability—the level of available stock and pricing can change very quickly. Likewise, when large amounts of stock keeping units (SKUs) are being sold, it's easy to lose track of your order management because of the sheer volume of data to process. 

Which is why manual order tracking can be time-consuming and leads to more inaccuracies, instances of over- or under-selling, lost sales, and customer dissatisfaction. Without the use of a feed management tool like Channable, you need to change fluctuating data manually to ensure your product catalog stays up to date. Our new Walmart integration synchronizes orders and eliminates this hassle for you and your team. 

It works by enabling a two-way line of communication that allows data to flow back and forth between a seller’s point-of-sale (POS) system and Walmart in real-time, so you can automatically make updates or changes. In other words, when you send product data to Walmart via Channable, it’s automatically reflected in the Walmart marketplace. You also receive real-time feedback from the Walmart marketplace about orders and returns.

You can use the feedback to analyze the effectiveness of your product listings, optimize campaigns, and increase your return on investment (ROI). For example, if you set up [Channable Insights](https://www.channable.com/products/channable-insights) and add Walmart as a preferred channel, you’ll receive additional data about shipping costs per product. Then, products can be excluded from sales if shipping costs make them unprofitable—or you change the price of the product based on shipping costs—using our if/then rules.

## Channable Covers the Biggest Trifecta of eCommerce Marketplaces for North American Sellers

![Biggest Trifecta.png](https://media.graphassets.com/gSeShyLuQyPQlOi81IkA)

Selling products and advertising across Walmart, Amazon, and eBay is key to the success of North American eCommerce sellers. eBay has over 109 million visitors per month, and Amazon is one of the largest eCommerce platforms in the world, with over 2 billion monthly visitors. 

Channable now integrates with all three, so you can sell and optimize your product catalog entirely within the Channable platform. 

There’s no need to switch between the different marketplaces to manually update your feeds. Channable streamlines your workflow, so you can work in one place across all eCommerce channels. 

If you’re interested in selling on Walmart’s marketplace and managing your Walmart product listings through our new integration, [learn more details](https://www.channable.com/integrations/walmart) and [sign up](https://www.channable.com/signup) for a free Channable trial account. If you’re one of our existing customers, [log in](https://www.channable.com/signup) to your account and navigate to the APIs tab to find the [Walmart connection](https://helpcenter.channable.com/hc/en-us/articles/8075415522322-Setting-up-a-Walmart-API). 


New Walmart Marketplace Integration: Reach the Broadest U.S. Audience with Channable

While there are a lot of options to choose from, one question remains, how to choose a suitable marketplace for your product? In this article, you will find how to judge the best eCommerce marketplace, the advantages and disadvantages of marketplace dynamics, and how you can manage all your products from different marketplaces.

Almost everyone knows what a marketplace is, either intuitively or due to their professions. Online marketplaces usually are eCommerce platforms that act as a bridge between sellers and buyers.
  
Marketplaces could sell their own products while also allowing third-party merchants to list their products on the website. Marketplaces attract a lot of traffic and visitors and this recurring traffic helps both sellers and customers.

If owning an eCommerce website is compared to owning a shop in a less populated area, selling through eCommerce marketplaces is like selling in grand bazaars of the world. With distance no longer being a barrier to your customers.

All marketplaces have different advantages and disadvantages and all of them charge a percentage fee from the third-party sellers. But when you understand the dynamics of each, it will be easy for you to answer “How to choose a suitable marketplace for your product?”

![2_different-Marketplaces.jpg](https://media.graphassets.com/5UWroVERH5ExySPWJ2Qq)

## 1- Understand your target audience and their needs

Now we all know that there are multiple marketplaces with the exact same products. This competition comes with both freedom and choices. Because it’s hard to know which marketplace will help you to prosper unless you know your customers!

For every business in every industry, this question is that is always asked is: "*Who is buying your products, where are they, and what are their spending habits?*" 

Answering these questions will help you to understand your ideal customer demographics such as age, gender, socioeconomic class, likes, dislikes, habits, and values.

These decisions can’t be taken based on assumptions. It has to be supported with data, research, and insights.
 
When you understand your ideal customer and their habits, you can start to tailor your marketing and communication activities to their needs.

Building a strategy around your products and ideal customers will help you to sustain your business for steady growth.

![3_Understand-your-target-audience.jpg](https://media.graphassets.com/Azwkb8k5TUqcQNMBGESE)

## 2- Who is your ideal customer?

Identifying your ideal customer will also help you to understand their experience throughout their journey. Once you know this, you will have the insight to act and connect with them to turn those pain points into solutions.

A great example of understanding the ideal customer is [Gap’s struggle in the early 2010s](https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/finding-your-audience-the-importance-of-developing-a-buyer-persona/?sh=5ee5ae864734). They wanted to appeal more to a younger, trendy audience but their existing customers were people who don’t follow trends and seek basic apparel for daily use. This misalignment directly affected Gap’s growth and business results.

## 3- Where do your ideal customers usually shop?

This is the second part of understanding your ideal customer and their habits. 

Now that you know who your customer is, it’s time to target where they shop and build out your multichannel marketing strategy.

## 4- Does your ideal customer prefer niche or specialized Marketplaces?

You know your customers and their preferences, habits, and primary choice of marketplaces. If your customers usually make purchases from niche marketplaces, you should consider adding them to your [multichannel](https://www.channable.com/integrations) marketing mix.

In this way, the advantages of the marketplace could be better retention, direct communication with buyers, better customer experience and more. However, the disadvantages of the marketplace with a niche audience will be much lower traffic and visitors, so make sure to check your margins and ad spend.

![4_which-marketplace-to-choose.jpg](https://media.graphassets.com/KbjeMtG0SsWzSADKso4c)

## What are the largest online marketplaces?

You can find niche online marketplaces specific to every hobby, interest, or profession. The larger ones you can imagine are like department stores, with large inventories and product catalogs. 

A recent study revealed that [1 in 5 people](https://internetretailing.net/shoppers-now-five-times-more-likely-to-look-for-a-product-on-a-marketplace-than-on-a-brand-website-study-24025/) who look for products start from online marketplaces.

Finding which eCommerce marketplace biggest is hard to describe with one metric but here are some of Channable's largest online marketplaces in terms of traffic volume and usage for the US and EU:

1. [Amazon](https://www.channable.com/integrations/amazon-product-feed) 
2. [Bol.com](https://www.channable.com/integrations/bol-com)
3. [eBay](https://www.channable.com/integrations/ebay)
4. [Walmart](https://www.channable.com/walmart-api)

## Compare marketplace fees and costs

Every marketplace has its pros and cons. It’s hard to point out a single one as the best eCommerce marketplace. Just make sure to consider fees and costs to operate your eCommerce business through marketplaces, the trick is knowing what the value of the marketplace is to you. Here are the most common fee and cost categories you might encounter.
 
- **Listing Fees**: Even top eCommerce marketplaces charge a fee for listing products. This became an industry standard as a revenue model but it can vary as a fixed fee for each item or a fee per item but that amount sometimes depends on the product category.

- **Transaction Fees**: This is the second main revenue model of marketplaces. They usually take a percentage from each sale. These numbers are not hidden and sellers can calculate how much they’ll earn when they make a sale.

- **Subscription Fees**: Top eCommerce marketplaces started to offer a subscription model to their customers and sellers. Their value proposition is bundling many advantages into one fee, such as discounts, benefits, lower transaction costs, and exclusive tools.

- **Shipping Fees**: This might be the most flexible cost you will face in your operations. Compared to other fees, this changes due to the product’s size and weight, the buyer’s location, and other factors. Some online marketplaces offer discounted shipping rates or storage facilities to streamline the shipping procedure.

## Evaluate which features and tools are provided by Marketplaces

The best eCommerce marketplace for you is whoever provides the best tools for sellers to understand their performance. Because every marketplace provides some sort of analytics dashboard.
Understanding the data in front of you and making sure they align with your business goals is key to leveraging analytics. The main tools provided by marketplaces are:

- Inventory management

- Marketing and campaign management

- Analytics and performance review

- Customer satisfaction and support panel

Channable provides integration with 2,500 top eCommerce connections to track, monitor, organize, and manage your shops on multiple marketplaces all in one place.
 
You can visit the [Marketplace Integration](https://www.channable.com/products/marketplace-integrator) page to learn more about how Channable can help boost your sales.

![5_Marketplace-integration-Channable.jpg](https://media.graphassets.com/yxshkjUoTa6GKdFmG51Q)

## Advantages of Marketplaces

- Marketplaces are your storefront. You will get traffic and appear on search results once you're selling.

- Some marketplaces can promote and advertise your products on your behalf.

- If you have niche products on niche marketplaces you can end up with a big impact in the niche ecosystem.

- If you prefer listing your niche products on broad marketplaces, you’ll get many visitors in your vertical.

- Marketplaces will handle all the technical facilitation, such as online payment, hosting, and data storage.

- The best eCommerce marketplaces also have customer trust. This preconceived idea will also benefit your business.

## Disadvantages of Marketplaces

- If you focus on only one marketplace to run your business you might be dependent on the marketplace’s policies.

- There are a lot of sellers present on top eCommerce marketplaces creating a lot of competition.

- The commission and fee policies of eCommerce marketplaces. 

## Last thoughts

There is no single, definitive answer to how to choose a suitable marketplace for your products because there are many variables to think about.
 
But, the right path is understanding your product, ideal customer profile, and differences between marketplaces. Just like an investment or personal development, you shouldn’t put all of your eggs in one basket.

Using more than one marketplace or channel will help you reach a wider audience and create the opportunity to generate more revenue. 

Channable is here to help your eCommerce operations by providing detailed dashboards and marketplace integrations, so you can manage your business seamlessly across channels all in one place. 

[Check out what Channable can do](https://www.channable.com/products/platform) for your business!


How to choose a suitable Marketplace for your product?

## What is TikTok Shop marketplace
TikTok Shop marketplacce is the social commerce side of the popular social media platform, designed to integrate eCommerce features and capitalize on its immense popularity, especially among younger demographics. 

[TikTok's](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable) unique blend of entertainment and online shopping includes features like shoppable ads, product showcases, and creator partnerships, offering engaging experiences to users and advertisers.

## Advantages of TikTok Shop for businesses
Selling on TikTok Shop marketplace offers numerous advantages for businesses, tapping into a vast audience of over a billion monthly active users. The personalized content delivery ensures high engagement, making it an ideal space for brands to effectively connect with their target audience.

## Why sell on TikTok Shop?
TikTok's rapid rise has positioned it among the fastest-growing social media platforms globally. 

Its unique short-form video format appeals to Gen Z and late Millennials, fostering an environment where brands can directly engage with consumers.

Buyers on TikTok have shown to be impulsive: Compared to users of other social media networks, TikTok users are **80%** more likely to cite a ‘**buy**’ button on the platform as a purchase driver, making TikTok Shop a unique in-app shopping experience, and a great way to reach or expand your audience.

## Strategies to sell on TikTok Shop marketplace

### 1. Register for TikTok Shop
Embark on your TikTok Shop journey by registering through [TikTok Shop Seller Central](https://seller-us-accounts.tiktok.com/), available in selected markets including*:
<table border="0">
 <tr>
  <td>Indonesia</td>
 <td>Malaysia</td>
 <td>Thailand</td>
 <td>Philipines</td>
 </tr>
 <tr>
  <td>Vietnam</td>
 <td>Singapore</td>
 <td>United Kingdom** </td>
 <td>United States** </td>
 </tr>
</table>
*This information is from December 2023
** Countries supported by Channable's TikTik Shop API connection

![TikTok shop launch - image 2.jpg](https://media.graphassets.com/mlNQFYM5TliFaRL7lPLl)

Complete your profile setup by providing essential business information, identification documents, and financial details.

### 2. Product catalog CMS integration
Connect your CMS or online shop directly such as [Lightspeed](https://www.ecwid.com/apps/featured/channable) or via a data feed management solution API import to, customize, enrich, and link your product catalog to your TikTok account.

### 3. Collaborate with TikTok creators
Participate in the TikTok Shop Affiliate Program to identify influencers aligned with your brand. Send products to influencers, collaborate on videos, and establish partnerships on product lines and promotions.

### 4. Engage with and know your audience
Build a strong community by actively responding to comments, engaging with user-generated content, and riding the wave of popular trends. 

Leverage TikTok's audience targeting controls for a more effective reach and focused content.

## How to sell on TikTok Shop marketplace with Channable
TikTok Shop's eCommerce capabilities have opened exciting possibilities for brands, transforming how they connect with consumers. 

With Channable's integrated API connection we help automate and streamline the TikTok Shop setup, optimization, and synchronization of product data, allowing you to focus on growth.

## Preparation: Creating a TikTok Shop account
Prospective sellers need a TikTok Seller account, with requirements varying by region. 

For the US, this includes business type, company name, EIN, registered business address, and beneficial owners' details, you can find all the details of what you need to [sell in the US here](https://seller-us-accounts.tiktok.com/account/register).

![TikTok shop launch - image 3.jpg](https://media.graphassets.com/FSPwLTwhSduYOWyNJsih)

### US sellers

- Business Type
- Company Name
- Employer Identification Number (EIN)
- Registered business address
- Business address (if different from registered business address)
- The Last 4 digits of SSN or ITIN
- Beneficial owners of the company being registered may need to provide*
- *Legal name
- *Date of birth
- *Residential address
- *Percentage of ownership

### UK sellers
- Business owner's identification documents (passport/driver's license)
- Company certificate documents
- Company address

For the UK, identification documents for the business owner, company certificate, and company address are required.

## Selecting the Channable app
After creating a TikTok Seller account, connect with Channable through the TikTok app store. Navigate through the connections menu, find Channable’s app under '**Multi-channel management**,' and create a connection by providing a label.

## Setup in Channable
Connecting TikTok Shop to Channable is done within Channable. Click on your company, select "Connections," choose the relevant TikTok marketplace, and authorize Channable for your TikTok account. 

![TikTok shop launch - image 4.jpg](https://media.graphassets.com/sszLb7pSKCnbJhmB3Ln2)

After authorization, revisit the connection page to fill in the remaining details.

## Building your setup
The setup process in Channable is similar to other advertising connections but with TikTok-specific details. 

Distinguish between products and variants when uploading listings, understand product and variant attributes, and manage product removals effectively.

## Activation: Syncing with active products
Products not managed by Channable won't be updated or deleted. Recreate these products in the feed for Channable to manage.

## Order connections, synchronization, and order handling
[Order connections](https://helpcenter.channable.com/hc/en-us/articles/360011095300-How-does-the-order-connection-work-Order-Handling-) allow you to synchronize orders from various marketplaces like TikTok Shop, directly to your eCommerce platform.CMS. 

You can then handle these orders in your eCommerce platform, and the shipment and tracking info will be sent back to the marketplace via our API connection and your stock level will be adjusted in real-time.

## Results/errors and rate limits
Due to technical reasons, errors are checked within the TikTok Seller account. TikTok imposes rate limits on Channable's app and user-specific limits, allowing up to 1000 product uploads per day after the probation period.

Selling on TikTok Shop becomes seamless with Channable's integration, providing an efficient and streamlined experience for sellers.

If you run into any further questions you can always reference TikTok's [US help center](https://seller-us.tiktok.com/saio/faq) and [UK help center](https://seller-uk.tiktok.com/saio/faq) when signed into your TikTok seller account

## TikTok Shop marketplace and automation
TikTok Shop and its eCommerce capabilities have opened up exciting possibilities for brands and sellers, enabling them to tap into a highly engaged, and receptive audience. 

By merging entertainment and shopping, TikTok has redefined how brands and advertisers can connect with consumers and is poised to change the online retail landscape.

As this social commerce continues to gain momentum, businesses must adapt their multichannel and advertising strategies to keep ahead of the competition. 

![TikTok shop launch - image 5.jpg](https://media.graphassets.com/LnpQd4pTwC6tcaFwFx1w)

Whether you're a small business, marketing agency, or an established brand, now is the time to explore the world of TikTok Shop and its possibilities.

To reach your ad's full potential automation and management are needed. As an eCommerce expert and data feed management leader, Channable has all the tools and support you need to make the most of your TikTok Shop ads. 

With the TikTok Shop API, Channable streamlines the set-up, optimization, and synchronization of your product data, allowing you to focus on what matters most – growing your presence on TikTok Shop and boosting your sales.

So get your dancing shoes on, and embrace the dynamic world of social commerce with TikTok Shop and Channable.



TikTok Shop Marketplace: Your guide to social commerce success

Welcome to the Ultimate Seller's Guide for beslist.nl! In this quick guide, we'll explore the ins and outs of leveraging one of the Netherlands' premier online price comparison platforms. 

Whether you're a seasoned retailer or just venturing into the world of eCommerce, this guide is designed to equip you with the knowledge and strategies needed to navigate and thrive within the dynamic landscape of beslist.nl. 

On beslist.nl, more than 50 million products from 1.500 webshops are listed at any one time. On a daily basis, beslist.nl receives over 150,000 visitors ready to buy, making it one of the largest websites in the Netherlands and Belgium.

Curious about becoming a partner on beslist.nl and accessing the vast online market potential in the Netherlands and Belgium? Let’s gain a deeper understanding of the platform and how it functions.

## What is beslist.nl?
Beslist.nl is a major online shopping platform and one of the largest price comparison websites in the Netherlands. 

It functions as a price comparison platform where various retailers can list and sell their products, allowing consumers to compare prices and make purchases from different sellers. 

It covers a wide range of product categories including electronics, fashion, home goods, and more. Consumers can browse products, compare prices, and make informed purchasing decisions. 

Sellers benefit from increased visibility to a broad audience and the opportunity to reach potential buyers in the Netherlands and Belgium.
![SEO research.png](https://media.graphassets.com/WTJwigR6C4rhDgLwVfwV)

## Why sell on beslist.nl? 
- **Wide audience reach:** By listing products on beslist.nl, shops gain access to a large pool of potential customers. This increased visibility can lead to higher traffic and potential sales.
- **Comparison shopping:** Beslist.nl allows shoppers to compare prices from various retailers for the same product. By being visible on this platform, shops have the opportunity to showcase their competitive pricing and stand out among sellers.
- **Established platform: **Beslist.nl is a well-established and reputable platform. Selling on such a recognized site can enhance a shop’s credibility and trustworthiness in the eyes of potential buyers.
- **Diverse product range:** The platform covers a wide array of product categories. For a shop selling multiple types of products, it provides a convenient way to reach consumers looking for various items in one place.
- **Marketing opportunities:** With over 15 years of experience as a digital marketing service provider, the specialists of beslist.nl are ready to assist you from setting up your campaign to optimizing your campaign.
## What can you sell on beslist.nl?
Beslist.nl offers the following product categories to get your products seen:

- Cars 
- Baby & Toddler 
- Gifts & Gadgets 
- Computers 
- Pet Supplies 
- Drugstore 
- Electronics 
- Erotics 
- Food & Drinks 
- Bicycles 
- Watches 
- Household 
- Office 
- Clothing 
- DIY 
- Furniture 
- Fashion Accessories 
- Multimedia Accessories 
- Musical Instruments 
- Perfumes
- Sanitary 
- Shoes 
- Jewelry 
- Software 
- Toys
- Sports & Outdoor 
- Garden Supplies 
- Home Accessories

### Requirements to sell on beslist.nl
In order to sell effectively, several matters must be in place. This is to ensure that consumers can trust that all information is accurate, and promises are kept. 

Beslist.nl can only connect your shop if this information is in order to maintain a fair and professional advertising environment.

1. Your company is officially registered: Your company needs to be officially registered with its country's Chamber of Commerce and have a VAT identification number.
2. Logistics in order: Sending products as advertised. So, if it’s ordered today with next-day delivery, it needs to arrive next day. It must also be clear for the consumer how they can return products.
3. Customer service accessibility: Consumers can reach your shop via email. It is clear when you are available, and you respond quickly and accurately to inquiries.
4. Offer and product information is up to date: All product information is current and complete. You can connect your product database with beslist.nl, or you work with a [data feed partner](https://www.channable.com/products/product-feed-management-tool) who does this for you.
5. Obligation to provide general terms and conditions: The refund period, the return process, and the return conditions are fully described in the General Terms and Conditions.
6. Legal requirements: Your shop complies with the law. This includes a minimum of 14 days’ cooling-off period. After the registration of a return, the money is refunded to the consumer within 14 days.

## What campaigns can beslist.nl run for you? 
Beslist.nl offers four different campaign options for its partners: 

**1. Cost per Result:**
With CPR, you only pay for the achieved result. You can also apply different but fitting marketing ROAS strategies per product group. From strategies focused on margin to more action and sales-driven approaches, right up to creating high volume. Now, you can do it all simultaneously.

**2. Cost per Sale:**
Do you you want more orders for your webshop with minimal maintenance? With a CPS campaign, you only incur costs with a paid order. Subsequently, we seamlessly send this order from the beslist.nl Shopping Cart to your system. Our product feed specialists assist you in the connection and enhancement of your content.

**3. Blended:**
A hybrid combination of CPR and CPS. This is the most effective way to achieve the highest possible return on your campaign on beslist.nl. 

**4. Comparison Shopping Service:**
Do you want to collaborate with one of the largest and most well-known price comparison services in the Netherlands and Belgium? 

*As a CSS partner with beslist.nl, you can advertise 20% cheaper on Google Shopping.*
![Bestlist dashboard.png](https://media.graphassets.com/vUJoN0lUSZiePmtd2oW9)

## How to be successful on beslist.nl
Improving your product listings has the potential to boost visibility and enhance sales. Here, we present a set of guidelines worth exploring.

### Unlock your product range
To get the most out of your campaign, we advise you to place your full assortment on beslist.nl. After all, with CPR, you only pay for the sales you make. 

### Up-to-date prices
Do you flash sales or big promotions and offer your products at large discounts? Then be sure to include this in your feed. That way, you ensure your competitive prices are also displayed correctly on beslist.nl.

### Stock status & availability
Good results are often limited by stock and availability. Check and update these regularly. That way, you enable beslist.nl to steer you towards the desired result with the part of your product range that is current, available and in stock.

## Are you ready to start selling on beslist.nl?
The specialists of beslist.nl are ready to unlock the potential of your campaign on its platform. 
Fill in [this form](https://cdn.flxml.eu/f-d964ef5c0c59ae0f) and they will provide personal guidance in making your marketing campaign successful. 

**Channable**
Discover how Channable can help you upload your products in minutes, manage your listings, and automate the ordering process. 

[Start your free Channable trial today. ](https://www.channable.com/signup)


Empower your sales and become a successful seller on beslist.nl  

With Instagram boasting a projected 1.4 billion users worldwide by 2024, the social media platform has become a retailer's paradise. 

Instagram's visual nature is the perfect match for eCommerce brands, allowing you to showcase your products in an engaging way and connect directly with potential customers. But how can you create ads that stand out on the feed? 

In this guide, we'll unveil the secrets to creating Instagram ads that convert. From strategic budget scheduling to engaging video subtitles and A/B testing your ad creative, we'll equip you with the knowledge you need to turn scrollers into shoppers.

## 1. Test different variations of your ad creative 

Unlocking more conversions on Instagram ads is all about testing and optimizing your creative. While targeting is important, it’s your content that will turn Instagram users into potential customers. 

By experimenting with different elements, you can discover what resonates most with your audience. Remember, Instagram is a visual platform. So while catchy descriptions are important, testing images and videos can be even more impactful.

### Video hooks 

If you’re running brand awareness ads on Instagram, videos can be a great way to introduce your product to potential customers and educate them on the unique features or the problems it solves. But with less than 3 seconds to grab a person’s attention on Instagram, you need to get the hook of your video right.  

A strong hook can boost your ad watch time and click-through rates. That's why testing different hooks is one of the best ways to optimize your video ads. By continuously testing, you can discover what resonates best with your audience, leading to improved ad performance. 

Here are some Instagram video hook ideas that you can test:

- **Start with a question:** Such as "Ever wish you could solve [pain point]?"

- **Showcase a surprising transformation:** Show before and after using your product.
 
- **Add a dash of humor:** Make the audience laugh with a relatable scenario.

- **Highlight a unique feature:** Show what sets your product apart from competitors. 

### Message angles and offers 

For image ads you can test different message angles in the copy of the visual. For instance, let’s say you sell men’s wallets, you could test angles like “No more bulky wallets”, “RFID safe”, or “Made from premium leather”. 

Finally, as consumers love a good deal, you can also experiment with different offers in your ads. See how your audience responds to:

- **Discounts:** Percentage off, flat price reductions, etc.

- **Value bundles:** Combine products for added appeal or cost savings.

- **Frictionless benefits:** Free shipping or returns can ease purchase hurdles.

- **Seasonal or limited-time offers:** To create a sense of urgency.

**Tip:** When testing, change only one variable at a time - whether that’s the hook, the angle, or the offer. This way, you can pinpoint what drives the most conversions. You might be surprised at how simple tweaks can significantly boost your Instagram ad success. 

## 2. Maximize conversions with strategic budget scheduling

![2_budget scheduling Instagram ads-new.jpg](https://media.graphassets.com/av1SlpR6IY226HGXxwHx) 

Once your Instagram ads start gaining traction and you understand what resonates with your audience, it's time to level up your budget strategy. This involves fine-tuning your targeting for even better results and scheduling your ad spend strategically to maximize ROI.

Dive into your analytics to identify periods with higher engagement, sales, or website traffic. Are there specific days of the week or times of the day where your audience is most active? 

Or when you get most of your sales? Leverage these insights to schedule budget increases during those peak periods. This ensures that your ads reach the right people at the right time, maximizing your chances of conversions. 

Understandably, some advertisers may not want to limit the days and times their ads show. So another way Instagram's budget scheduling feature could come in handy is if you’re running a flash sale or exclusive promotion. You can schedule a budget boost for the duration of the offer to capture maximum attention and drive sales.

## 3. Launch an Advantage+ shopping campaign 

![Advantage+ shopping campaigns to increase Instagram conversions 2.jpg](https://media.graphassets.com/PrDDvcwQiS9wl1bzHz7a)

Meta’s [Advantage+ shopping campaigns](https://www.facebook.com/business/ads/advantage-plus-shopping-campaigns) are a relatively new campaign format, specifically designed to drive more conversions for eCommerce and retail brands. Advantage+ campaigns leverage machine learning to automatically manage various aspects of your ad campaign, including targeting, bidding, and creative selection. This saves you time and effort compared to manually setting up and optimizing campaigns.

These campaigns cover the entire customer journey, from initial awareness to conversion, by automatically showing different ad variations to different audiences based on their purchase likelihood. Meta's algorithm optimizes your campaign based on conversions, and spends your budget where it's most likely to deliver results.

While brands using Advantage+ shopping campaigns have seen a [32% increase in return on ad spend](https://www.facebook.com/business/help/1362234537597370), we highly recommend testing it with a small budget before committing to a larger campaign.

**Tip:** As you can upload up to 150 images and videos in Advantage+ shopping campaign and the more visuals you supply the better, you’ll want to optimize your creative production process. Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor) allows you to create multiple ad variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. 

## 4. Allow customers to check out on Instagram Shop

![Advantage+ shopping campaigns to increase Instagram conversions.jpg](https://media.graphassets.com/ojABIFdwTbWeI6XAvEJO)

Advertisers who direct their ads to the Instagram Shop checkout can create a streamlined buying experience that reduces friction and boosts conversions. If a potential customer spots your eye-catching product photo on an ad, instead of facing the hurdle of navigating to a separate website, they're presented with a seamless option to buy directly within the Instagram app.

Your Instagram Shop is like an extension of your brand as you can create an interactive, visual shopping experience to connect with potential buyers. 

You can use it to share your brand story and create custom product collections for Instagram users to browse through. Having an Instagram Shop also allows you to tag your products in your organic posts, increasing discoverability and the chance of making sales. 

**Tip:** Using a [Feed Management tool](https://www.channable.com/products/product-feed-management-tool) like Channable keeps your product information up-to-date and consistent across all of your platforms, including [Instagram Shop](https://www.channable.com/integrations/instagram). This allows you to save time and resources by creating and managing all your product feeds in one place. 

## 5. Make video ads that capture attention without audio

Did you know the average viewer scrolls by with the sound off [75% of the time](https://digiday.com/sponsored/75-percent-of-people-watch-mobile-videos-on-mute/)? So if you’re running video ads with a voiceover without closed captions, you might be missing opportunities to connect with potential buyers. 

If you don’t want to overwhelm your video editor with adding captions to every Instagram ad, there are plenty of [AI-powered subtitle generator tools](https://www.assemblyai.com/blog/best-ai-subtitle-generators/) that you can use to speed up the process. 

Not only do captions make your ad accessible to everyone, but Facebook data shows they can [boost engagement by 12%](https://www.facebook.com/business/news/updated-features-for-video-ads). 

Additionally, skip the overreliance on music. While a well-placed soundtrack can enhance your ad, it shouldn't be the sole storyteller. Instead, let your visuals do the heavy lifting. Remember, showing is always better than telling. 

So try to create an ad that tells its story entirely through images, with no sound or captions needed. 

Expert tips to boost your Instagram ad conversion rates

Ever feel like you're throwing money at Facebook ads with little return? You're not alone. [Advertising costs are skyrocketing](https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/14/how-marketers-are-fighting-rising-ad-costs/), making effective campaigns more important than ever. 

The good news? With a smart strategy, you can maximize your ROI and skyrocket your eCommerce sales. In this article, we’ll reveal 5 practical tips to turn Meta ads into your sales superpower.  

## 1. Create a seamless shopping experience with Facebook Shop 

Have you ever seen an engaging Facebook ad and clicked it, only to encounter a confusing website navigation that made finding the product a chore? Yeah, we've all been there. But what if you could offer a streamlined shopping experience directly on Facebook?

Enter the [Facebook Shop](https://www.channable.com/integrations/facebook-shops): your virtual storefront within the platform itself. This lets customers browse, add products to their cart, and complete purchases directly on Facebook, removing the need to hop over to your website.

But your Facebook Shop isn't just a list of your products; it's an extension of your brand. You can customize it with cover images, brand colors, and featured products to create a visually appealing and engaging shopping experience.

![Facebook Shop to boost conversions.jpg](https://media.graphassets.com/bt7pokpUR5eJbBYd4hW4)

In fact, directing people who click on your ads to your Facebook Shop can [boost your return on ad spend by 30%](https://www.facebook.com/business/help/786101482615028?id=168790679260509). To do this, choose the “Website and shop conversion” location during the ad setup process.

Currently, the “Website and shop” conversion location is only available to US advertisers, but luckily there’s a workaround. You can select the “Checkout on another website” option and add a link to your Facebook Shop. 

## 2. Leverage Facebook’s Dynamic Creative Optimization campaigns 

![Facebook dynamic creative optimization to boost conversions.jpg](https://media.graphassets.com/AZIdxypIQI2RlTbFNEvc)

If you're looking to get more out of your Meta ads in 2024, consider running [Dynamic Creative Optimization](https://www.facebook.com/business/help/170372403538781?id=244556379685063) (DCO) campaigns. DCO takes the guesswork out of choosing the perfect ad format and messaging by automatically testing different combinations of images, videos, headlines, and descriptions with your target audience. 

Instead of spending hours crafting numerous ad variations, you provide DCO with a pool of your best creative assets. It then takes the reins, dynamically assembling unique ad combinations for different audience segments. 

You can also use Facebook’s dynamic ads to promote your entire product catalog. If you’ve uploaded your product catalog to Business Manager, you can launch personalized product ads based on user behavior. 

For example, if someone has viewed a specific product on your website, you can retarget them with the exact product (and similar recommendations) to keep your products top of mind and increase the likelihood of a conversion. 

## 3. Use broad targeting for better results 

While Facebook's granular targeting options can be tempting, focusing on small, super-niche audiences can limit the platform's ability to optimize your campaign for maximum reach and engagement. 

That’s because a larger audience enables Facebook's algorithm to test different audiences, optimize ad performance, and find users who are most likely to purchase your products. Targeting overly narrow audiences limits the platform's ability to find the best-performing users, potentially leading to higher costs and lower reach. 

According to Facebook, the ad delivery system works best when your audience size is between [2 to 10 million people](https://www.facebook.com/business/ads/ad-targeting). 

## 4. Make sure your campaigns complete the learning phase

Whenever your ad appears, Facebook’s delivery system gathers insights on the ideal audience and placements. The more it shows, the smarter it gets at maximizing its performance. This is called the learning phase. 

During the learning phase, Facebook’s delivery system figures out the best way to deliver your ad set, that’s why you’ll usually see performance fluctuations and higher costs per result. At this point, most people make either changes to their ads or turn them off completely. 

To give your ads the best chance of converting, you need to allow time for your ad sets to exit the learning phase. This means you should avoid making any edits as this causes your ad sets to re-enter the learning phase. 

Your ad sets usually exit the learning phase after 50 optimization or conversion events. This could be website visits, cart additions, or purchases depending on your campaign goal. Most eCommerce brands will have purchases as their conversion event, but even product page visits or add to carts are valuable signals for Facebook to learn from. 

The more data Facebook has, the better it understands your audience and your ad's strengths, leading to improved targeting and delivery.

## 5. Experiment with UGC content for your ads 

![UGC content for Facebook ads.jpg](https://media.graphassets.com/fLc7ZBgRTW6qa1lvYE1A)

Instead of flashy product ads, authentic user-generated content (UGC) could be the key to driving conversions for eCommerce brands in 2024. Think genuine customer reviews, testimonials, and everyday people enjoying your products. Since it comes straight from real fans, UGC feels authentic, trustworthy, and way more persuasive than traditional ads.

In fact, UGC can [increase click-through rates for Meta ads by up to 300%](https://getflowbox.com/blog/ecommerce-conversion-rate-ugc/), resulting in a 50% drop in cost-per-acquisition. Remember, "real" doesn't mean blurry or unprofessional. Choose high-quality UGC that reflects your brand and always get permission before using it. You can even experiment with different formats like product demos, before-and-afters, and customer stories.

## 6. Increase your Facebook ad conversion rates with Channable

Maintaining an up-to-date product catalog is crucial for success on Facebook Shop and for dynamic product ads. This ensures shoppers see accurate information about your products, including their availability, pricing, and product details. 

Channable’s [Feed Management tool](https://www.channable.com/products/product-feed-management-tool) keeps your product information up-to-date and consistent across all of your platforms, including Facebook Shop. With Channable, you can save time and resources by creating and managing all your product feeds in one place. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/wbrmfpfdgNc?si=9SZ5s0oT6augtecT" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Channable’s [built-in Smart Categorization](https://www.channable.com/products/smart-categorization) lets you categorize your products in only a few minutes with the help of AI, reducing the time you would usually spend optimizing your Facebook product feed. Without the need for manual product categorization, you’ll be able to get your ads up and running in no time.

You can also create eye-catching visuals for your ad campaigns at scale with Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor). Generate countless variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. 

With the image editor, you can eliminate manual image editing and save valuable time while creating multiple ad variations for DCO campaigns. 

Want to learn more about Channable? [Sign up for a free trial account](https://www.channable.com/signup). 


Tips to improve your Facebook Ad conversion rates

Success on Marketplaces: Key Challenges and Winning Strategies

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://media.graphassets.com/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://media.graphassets.com/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

In fact, the Walmart Marketplace attracts [over 150 million unique visitors](https://www.comscore.com/Insights/Rankings) each month, giving retailers, big and small, access to a huge potential customer pool.

Are you looking to sell your products on one of the fastest growing eCommerce platforms in the U.S.? Then you’ve come to the right place. 

This guide will cover everything you need to know to get started, including seller requirements, how to create a vendor account, and best practices for maximizing your sales.

##  What is the Walmart Marketplace? 

The Walmart Marketplace is an online platform where third-party sellers can list and sell their products alongside Walmart's inventory. It's similar to other online marketplaces like [Amazon](https://www.channable.com/blog/blog-a-quick-guide-to-selling-internationally-on-amazon) or [eBay](https://www.channable.com/integrations/ebay), but with a focus on reaching Walmart's massive customer base. 

### Benefits of selling on Walmart 

![Benefits of selling on Walmart.jpg](https://media.graphassets.com/k0tbwbDQSpWddiQ7uSeT)

In times of rising digital advertising costs, selling your products on an [online marketplace](https://www.channable.com/blog/blog-how-to-successfully-sell-on-the-top-ecommerce-marketplaces) can be a cost-effective way to reach a large audience and drive sales. Here are some of the benefits of selling on the Walmart Marketplace compared to other platforms:

- **No monthly or set-up fees:** You pay only a referral fee when you make a sale.
- **Engaged customer base:** Access to Walmart’s audience of frequent shoppers and loyal customers. 
- **Trustworthy reputation:** Leverage the Walmart brand to gain the trust of potential customers.
- **Smooth onboarding process:** Get your products live on the platform easily and quickly.
- **Targeted marketing:** Advertise directly to customers within the platform.
- **Reliable fulfillment options:** Walmart Fulfillment Services takes care of storing, packing, and shipping your orders.
- **Easy returns:** Easily manage returns online or in person at Walmart stores. 

## Requirements to sell on Walmart Marketplace 

While Walmart welcomes third-party sellers to its online marketplace, the company still wants to protect its brand and reputation. That’s why sellers must meet certain requirements before joining. Before you start the application process, make sure you have the following: 

- A Business Tax ID or License Number (not an SSN)
- Supporting documents to verify your business name and address
- Evidence that you’ve sold products online before, such as on another marketplace or eCommerce platform
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- A catalog that complies with Walmart’s Prohibited Products Policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability

## How to start selling on Walmart Marketplace

Ready to become a vendor? Make sure to review the eligibility criteria in the previous section and if you meet all the requirements, you can start the application process. 

Here’s a step-by-step guide on how to launch your Walmart Marketplace vendor account and get your products in front of potential customers:

### Step 1: Create a seller account

![Create Walmart seller account.jpg](https://media.graphassets.com/DooktscRwabhXcSj61cA)

Visit the [Walmart Marketplace signup page](https://seller.walmart.com/signup), fill out the required information, review the terms, and create your Walmart Marketplace account.

### Step 2: Verify your email address

To verify your email, check for a verification link sent to your inbox after submitting your application.

### Step 3: Set up your account

Once you've verified your email address, you’ll be prompted to log into the Seller Central. But before you can start selling your products, you need to complete three mandatory steps: 

**1. Business verification**

The first step is to verify your business by submitting your details (legal business name, business address, and US Tax ID) and completing your Seller Profile (display name and customer service information). Make sure your tax information matches IRS records so that Walmart can verify your business quickly. Once approved, you will see a message saying “Your business is verified!” 

**2. Payment**

When your business has been verified, you can set up your payment settings. Walmart gives you the choice between three third-party payment processors, based on your location:

- [Payoneer](https://www.payoneer.com/)
- [Hyperwallet](https://www.hyperwallet.com/)
- [PingPong](https://usa.pingpongx.com/)

Choose the payment processor that you want to work with and either create an account or sign into your existing account. Follow the remaining steps to link the payment processor to your Walmart seller account.

**3. Shipping**

The final step requires you to configure your shipping methods and costs. First, create your [Shipping Templates](https://marketplace.walmart.com/shipping-templates/) which determine your order fulfillment speed, the places you ship to, and the shipping costs that your customers will be charged. 

Next, review and agree to Walmart’s Returns Shipping Service for returns label printing. Walmart will automatically create return shipping labels so you’ll need to provide the name and address of your return center. 

### Step 4: List your products

Once you’ve created a vendor account and completed all the steps, you’re ready to start adding your products to the platform. There are a couple of ways to do this: 

**1. Add products individually**

From the seller homepage, go to **Product Catalog > Items** and click **Add Items**. Make sure to have your product SKU, selling price, fulfillment type, and shipping weight at hand. We’d recommend this option if you only have a few products in your catalog. 

**2. Add products in bulk**

To upload multiple products at once, follow the same steps as above and instead choose the option to upload a spreadsheet with your product information. Make sure to follow [Walmart’s guidelines](https://sellerhelp.walmart.com/s/guide?language=en_US&article=000007680) when it comes to uploading your products in bulk. We’d recommend this option if you’re planning to add a number of products to the platform

**3. Add products via an integration partner**

Tools like Channable allow you to [connect your webshop data directly to marketplaces like Walmart](https://www.channable.com/walmart-api). Not only can you add products in bulk, but an integration partner removes the need to manually update your product offerings or stock information thanks to real-time updates. We’d recommend this option if you prefer to manage your stock and orders in one location. 

## What products can you sell on Walmart Marketplace?

Everything ranging from household items, electronics, toys, clothing, sporting goods, beauty products, pet supplies, and more. You should bear in mind that there are some product categories that [require pre-approval](https://sellerhelp.walmart.com/s/guide?language=en_US&article=000006005#Categories_For_PreApproval) before you can begin to sell them on Walmart Marketplace, including:

- Fragrance
- Luxury brands
- Software
- Cell phones and accessories
- Halloween and select seasonal products
- Custom content
- Jewelry and precious metals

Referral fees (the fee you pay to Walmart for every product sold) vary per product type. You can find a full list of the different referral fees [here](https://marketplace.walmart.com/referral-fees/). 

## 5 best practices for increasing sales on Walmart Marketplace

![Selling on Walmart best practices.jpg](https://media.graphassets.com/OW88Erb5SMiiatfDeonU)

Millions of potential customers are just a click away on Walmart Marketplace. But with thousands of listings competing for attention, how can you make sure your products get noticed? One way to stand out is by improving your listing quality score. 

Walmart's listing quality score is determined by three factors: content, offer, and performance. A high quality score gives you more product visibility in search results and, in turn, can improve your conversion rates. Here are some tips to set your product listings up for success on the Walmart Marketplace: 

### 1. Write clear and concise product titles and descriptions 

Your title should be between 50-75 characters and include relevant information such as the keyword, color, brand name, and model. For fashion items, Walmart recommends the following formula: “*Brand + Style Name (if applicable) + Descriptive Feature (if applicable), Material, Clothing Size + Pack Count*”. 

In your listings, you should include 3-10 key features and a detailed description (minimum 150 words) of your product including the benefits and/or pain points you solve. It’s a good idea to use formatting options such as bullet points to make your descriptions easier to scan. 

### 2. Use high-quality images and rich media 

Walmart recommends uploading 4 professional, high-resolution product images that are at least 1000x1000 pixels, as this allows your images to be zoomable. Additionally, all of your product shots must be on a white background to meet Walmart’s image requirements. 

You can also make your product pages more engaging by adding rich media such as product videos and 360-degree images. If applicable, consider uploading unboxing videos, how-to demos, and other informative material like manuals and size charts.

### 3. Price your products competitively to qualify for the Buy Box

When multiple sellers offer the same product on Walmart, only one gets the prime spot: the Buy Box. When a customer clicks "Add to Cart," the product in the Buy Box automatically gets added. This typically goes to the brand selling the product for the cheapest price. The other retailers are hidden behind the "More seller options" link. Being featured in the Buy Box can significantly increase your sales. 

### 4. Offer fast or free shipping 

Online shoppers value fast delivery, and offering faster shipping options can boost your conversions. Consider enabling [Walmart ThreeDay delivery](https://marketplace.walmart.com/expedited-delivery/) and requesting access to TwoDay delivery to showcase these tags on your listings to attract shoppers seeking speedy delivery. don’t forget to offer standard delivery to customers who are willing to wait a little longer for their orders to arrive. 

### 5. Run Walmart Marketplace ads

If you want to boost the visibility of your products, you can use Walmart’s Sponsored Product ads. Sponsored Products are cost-per-click (CPC) ads that promote your listings when customers are actively searching for similar products, allowing you to reach potential customers when they are most likely to click and buy. These targeted ads appear in prominent locations, and when a customer clicks your ad, they’re taken directly to your product detail page. 

## Ready, set, sell

While Walmart is renowned for its extensive network of physical retail stores, its online platform presents a strategic avenue for eCommerce companies aiming to increase their digital sales. 

Sellers offering quality products at competitive prices can leverage Walmart’s established brand to reach its vast customer base. After reading this guide, you should be well-prepared to navigate the onboarding process, set up your product catalog, and hopefully grow your business on the Walmart marketplace.  


A quick guide to selling on Walmart

In the fast-paced world of online marketplaces, effective campaign management is crucial for success. While Amazon holds significant global influence, numerous other marketplace opportunities exist for marketers to explore and find success. Vertical, niche marketplaces are growing rapidly and have become too successful for brands to overlook.

Therefore, eCommerce marketplaces have become indispensable for brands seeking to attract, engage, and convert customers. Projections indicate that by 2027, a **staggering 59% of all eCommerce sales** will be facilitated through these platforms.

Businesses of all sizes face the challenge of adapting to the dynamic landscape of marketplace listing requirements and retail media campaigns. The complexity arises from the expanding role of marketplaces beyond sales conversion, encompassing various stages of the marketing funnel, including awareness, consideration, and search ads. To capture customers' attention, the experience must be seamless, even as they navigate across different marketplaces and channels to optimize their multichannel eCommerce strategy. 

Even the most sophisticated marketers and agencies can struggle to maintain the consistency and accuracy of product data across channels and marketplaces. Does this sound familiar?

Perhaps you find yourself falling short of ROI goals despite significant campaign investments. Maybe only a select few team members possess the expertise to navigate the complexities of marketplace management.

**Download our checklist today to learn of the top 5 challenges marketers face today, assess against your own current strategies to identify areas for improvement, and learn how to take action.**

[![Channable Checklist.jpg](https://media.graphassets.com/qD8qr6zTfOptHj65sD3y)](https://media.graphassets.com/wBnmRFYQlKwWXRAtheVQ)

Mastering Marketplace Dynamics: 5 Key Challenges to Solve for Success - [An Infographic Checklist]

## Topics Covered

<div class="anchor-links">

[1. Key takeaways](#1)

[2. Marketplace challenges](#2)

[3. How to start winning on marketplaces](#3)

[4. Automated multichannel eCommerce](#4)
</div>
<a id="1" class="anchor-target"></a>
## 1 ― Key takeaways:

Mastering marketplace dynamics requires a keen understanding of emerging trends, adept navigation of challenges, and the implementation of effective strategies.

### Key takeaways from this exploration include:


- **Adaptation is key:** Businesses must stay open-minded in responding to marketplace trends and consumer preferences, leveraging tools and frameworks like Channable's success formula to optimize their presence and maximize growth opportunities.

- **Understanding marketplace challenges:** Whether facing challenges as a small or medium-sized business with limited SKUs or as an enterprise-level seller managing large inventories, businesses must address hurdles such as product data optimization, effective advertising, and scalability for a successful multichannel strategy.

- **Embracing social commerce:** The rise of social commerce presents new avenues for engagement and sales, requiring advertisers to integrate platforms like TikTok and Instagram into their strategy while maintaining a unified brand presence across channels.

- **Strategic expansion:** Expanding to additional platforms and exploring dynamic campaign strategies can unlock new opportunities for increased reach and revenue, enabling companies to scale even further.

- **Agility and Innovation:** Success in the eCommerce marketplace landscape hinges on agility and innovation, with automation and insights serving as key drivers for growth and resilience in the face of evolving challenges and opportunities.

[![Key takeaways.png](https://media.graphassets.com/WQmwWmBKRmSWDkpYTWdW)](https://www.channable.com/products/marketplace-integrator)








<a id="2" class="anchor-target"></a>
## 2 ― Marketplace challenges

Navigating the complexities of online marketplaces poses challenges for businesses of all sizes. From managing listings to optimizing products and ads, understanding and overcoming these hurdles is essential for success, especially when managing multiple accounts or marketplaces at the same time.

### Challenges for SMBs

For most small and medium-sized businesses (SMBs) marketplaces are nothing new, they do face unique struggles however when venturing into the competitive first page of products.

With smaller SKU counts, uploading listings and managing campaigns may seem straightforward. However, as businesses grow, the process becomes increasingly complex. 

Discoverability and marketplace sophistication quickly become complicated when you couple promoting brands effectively with constant marketplace updates and requirements.

Large SKU counts present challenges such as cumbersome Excel sheet uploads, time-intensive campaign management, and the risk of products becoming overlooked or unprofitable. 

Sustainable growth becomes unattainable without the implementation of efficient strategies.

Valerie Dichtl from [marketplace uni](https://marketplace-uni.com/en/) states: 

![4. Valerie Dichtl Quote.jpg](https://media.graphassets.com/TyeXQQhTzqvCnHy25X1Q)

Choosing the right solution involves assessing attributes and then selecting the marketplace or multichannel mix that best suits your business and strategy. 

Solutions can even go a step further with some external partners providing support for various services, including product images, multiple marketplace API syncing, and customer support.

### Challenges for enterprise-sized businesses

For enterprise-level businesses, scaling up marketplace operations brings its own set of challenges. While starting to sell on marketplaces may not be a primary concern, scaling efficiently is paramount. 

Profitability, overhead costs, and complexities escalate with the expansion of SKU counts and marketplace presence. 

Stefan Hospes, CPO at Channable, states: 

![5. Stefan Quote.jpg](https://media.graphassets.com/BKAuysTeQk6YK6yF4blS)

Common efficiency gaps hinder large SKU businesses on marketplaces like Amazon, necessitating an assessment of scalability in current strategies. 

Large SKU counts pose unique challenges, such as managing listings and advertising efficiently. 

Winning strategies for these businesses include [high-quality product data](https://www.channable.com/products/marketplace-integrator), relevant ads, [performance-based segmentation](https://www.channable.com/blog/performance-segmentation-campaign-efficiency), and [expansion to other platforms](https://www.channable.com/integrations).

### A marketplace for everyone

While the challenges may differ for SMBs and enterprise-sized clients, the goal remains the same: to thrive in the competitive landscape of online marketplaces. 

![Marketplaces.jpg](https://media.graphassets.com/E1QQLkXStKKaqtRMX2eu)

By understanding and addressing the 3 main challenges here head-on, businesses can position themselves for sustainable growth and success.

- **Discoverability** - With the proliferation of marketplaces, competition has become fiercer than ever. Agencies and brands must differentiate themselves quickly and constantly innovate to stand out in the crowded marketplace. 

Discoverability involves more than just the product itself in the long term, product ranking will depend on the quality and consistency of your data.

- **Marketplace sophistication** - Algorithms and rules are constantly evolving, affecting the visibility and effectiveness of marketing campaigns. Consider how many times marketers have to adapt to other algorithms such as Google Shopping. 

Staying updated with algorithm changes and adjusting strategies accordingly is crucial but can be challenging.

- **Profitability** - Rising dynamic pricing wars alongside attracting the right buyers can cause pricing headaches. Set goals and limits for yourself, to make sure you say within your margins.


<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/Y6d698AIDcQ?si=5pmN3dLPiMUel0Gq" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>











<a id="3" class="anchor-target"></a>
## 3 ― How to start winning on marketplaces

In the competitive landscape of online marketplaces, standing out and achieving success requires a strategic approach. In this section, we delve into Channable's success formula, encompassing vital tactics to thrive in the dynamic world of eCommerce marketplaces.

![9. Blog article marketplaces.jpg](https://media.graphassets.com/mzpdnj2Qb2GmU78XI7zG)

### Channable's success formula

Establishing a robust framework for success on marketplaces is essential for brands and retailers. Channable's success formula offers a strategic roadmap to optimize marketplace presence effectively. Let's explore each step to harness its full potential.

### Marketplace identification

Identifying the marketplaces where your Ideal Customer Profile (ICP) is active is crucial for tailoring marketing and sales strategies effectively, involving steps such as conducting customer interviews, monitoring marketplace expansion and growth, and thoroughly analyzing marketplace needs and demands in relation to your products and services:

- **Deepen understanding of ideal customer profile (ICP) shopping behavior**
Conduct customer interviews and market research to understand the shopping behaviors of ICP's.

![17_Blog Article_Marketplaces_ICP.jpg](https://media.graphassets.com/ii4IQBJJSCSlTinudNFz)

- **Monitor marketplace expansion and growth**
Utilize strategic frameworks like quadrants to assess the competitive landscape, identifying emerging players and potential disruptors while gauging market dynamics and trends. 

This means building a multichannel mix of larger marketplaces like Amazon and niche marketplaces that fit a business's products and offerings.

- **Thoroughly analyze marketplace needs and demands to optimize your strategies**
Every marketplace has its own requirements such as image requirements - Before you get going, companies must understand the evolving requirements and expectations within their marketplace ecosystem. 

### Product data optimization is key

Optimizing product data is the cornerstone of marketplace success, enhancing visibility and driving conversions. High-quality product data sets the stage for differentiation and competitiveness. Here's how to maximize impact:

- **High-quality product data**
Ensuring all product data fields are meticulously filled and updated, accompanied by captivating images and keyword-rich titles and descriptions, is imperative.

- **Differentiation from competition**
Stand out by offering competitive prices, leveraging promotional highlights, and showcasing enticing delivery options like free shipping. 

This strategy can be coupled with automation to enable dynamic fields for flash sales to drive interest. 

- **Title optimizations**
Crafting optimized titles tailored to specific product categories enhances discoverability and relevance, vital for attracting the right audience with the intent to buy. 

Place important product features directly between the name of your product and the title keywords.

![18_Blog Article_Marketplaces.jpg](https://media.graphassets.com/l0FMNKWsQeqZwuyf2wVQ)

### Crafting relevant ads

Creating targeted and compelling advertisements is pivotal in capturing the attention of potential customers on marketplaces. Here's how to craft ads that resonate:

- **Understand your audience**
Using [Amazon Ads](https://www.channable.com/blog/best-practices-creating-amazon-ads) as an example, they are tailored specifically for the Amazon marketplace, targeting users who are already in a purchasing mindset. Prioritize keyword research to ensure ads appear for relevant search queries.

Utilize tools like Amazon's own "Amazon Keyword Tool" to identify high-converting keywords. Additionally, analyze past customer data and utilize Amazon's targeting options for more effective audience segmentation.
 
- **Optimize campaign structure and content**
Organize Amazon Ads campaigns effectively by structuring them hierarchically, from campaign to ad group to keywords/targets.
 
A best practice for a product launch is to create multiple campaigns for the product. Starting with an automatic campaign. After about two weeks one or more campaigns with manual targeting can be created from the learnings.

Then move the best-performing keywords and product targets to these manual campaigns and exclude them from the automatic campaigns using negative keywords.

- **Make use of visual appeal**

Every optimized listing needs the right [image material](https://www.channable.com/products/dynamic-image-editor). Images are the first thing looked at when shopping. The diverse expansion of marketplaces and verticals introduces varying specifications and ratios. Inevitably, many leading marketplaces impose restrictions on accepted image types, which are crucial to get right from the start for optimal performance.

Ensure that the final creatives align with your brand's image, messaging, and identity across all channels by creating branded templates for product images and descriptions to maintain visual consistency.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/3DWdQs7Izpw?si=MeFD8gDJF0sD8RHY" width="100%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

### Effective pricing and repricing

Protect your brand and capture that sale by implementing automatic price adjustments. This technique enables precise targeting of specific campaign goals and amplifies the impact of marketing efforts. Here's how to leverage automated pricing effectively:

- **Automatic Price adjustments**
With this strategy, prices are dynamically adapted to the current competitive landscape, maximizing revenue and ensuring competitiveness. This is possible with a repricer like Channable. 

This [trend](https://www.channable.com/success-stories/050media-success-story-repricer) is particularly prominent on Amazon, where approximately 63% of shoppers say they always compare prices before purchasing from other platforms. For example, during events like Black Friday, SaaS deals or Amazon prices change every 15 minutes. The ability to swiftly modify prices based on competitors' pricing is crucial.
 
- **Price and repricing**
Stay ahead of the competition by [repricing](https://www.channable.com/products/marketplace-integrator/repricer) just below the cheapest price of competitors. Set a minimum for this, to never suffer losses! If there is no competition, then arrange to show the maximum price!
 
- **Customer score** 
If a competitor has a lower score on this field, a rule can be set to determine whether to compete on price. Because if your business has a higher customer score, the chance of a buy-box win is higher and there is less need to cut margins.
 
- **Delivery time** 
Again, if a competitor offers longer delivery times compared to your shop, there is less need to compete on price. The rules that are set here ensure price reductions are not applied unless necessary to compete.

![15_Blog Article_Marketplaces.jpg](https://media.graphassets.com/n3B4bluQ4qXhlzPLnU2X)

### Always up to date inventory

Sync and update inventory in the real with marketplace API connections to boost margins quickly. The more streamlined the process is, the more to win and grow.

- **Inventory moves 24/7 in eCommerce**
It's super important that the products offered are actually in stock. Not only for the customer experience but also for profits, short selling is unnecessary.
 
Customers often come to us and say that they constantly have short sales, something was sold on eBay but their store only adjusts after 40 minutes. That is of course unfavorable. Retailers are often surprised by the power of marketplaces and are surprised at how quickly their products sell. 
 
- **Utilize solutions that update and synchronize your stock** 
With the power of real-time API connections, stocks can be adjusted across a wide range of channels and products that are out of stock will no longer be advertised.
 
Tracking stock can not only help with item management but based on this, you can better plan discounts or product bundles.

### Integrate with socials

Social channels can boost a company's brand awareness, improve customer loyalty, and increase reach and conversions. If social selling is something new here are some tips to get started:

- **Use shoppable posts and product tags**
These make shopping on social media easier by integrating purchase options directly into the posts, which simplifies the purchasing process and increases the conversion rate.

- **Promote customer-generated content**
Real reviews and experiences from customers offer authentic insights. Combine this with interactive product presentations, such as 360-degree views or augmented reality features.

- **Developing a cohesive content strategy**
A strong content strategy is critical to success. Channable helps businesses maintain a consistent brand presence across platforms and tailor their content specifically for each audience while helping with data and channel management.

![14_Blog Article_Marketplaces.jpg](https://media.graphassets.com/gZSTmuN9QBuyWBvK0pvt)

### Further expansion strategies

Expanding to additional platforms unlocks new opportunities for increased reach and revenue. Here are a few more strategic approaches to expansion:

- **Search & Performance Max integration**
Combine Search and [Performance Max](https://www.channable.com/blog/performance-max-campaigns) ads for a powerful advertising synergy, leveraging advanced options like ad customizers to enhance specificity and effectiveness. 

If strategies are streamlined across channels reach can be extended beyond just marketplaces creating a true multichannel strategy.

- **Performance based campaigns**
Implementing [performance based segmentation](https://documents.channable.com/performance-segmentation/) optimizes budget allocation, ensuring resources are directed towards high-performing products, thus enhancing overall account performance and return on ad spend.  

For example, ads can be organized into asset groups based on themes such as categories or brands, and tailor assets accordingly to ensure relevance and resonance with the target audience.

- **Advanced product bucketing**
Utilize [advanced segmentation techniques](https://www.channable.com/blog/performance-segmentation-campaign-efficiency), incorporating data sources beyond Google's performance metrics, to fine-tune targeting and maximize ROAS. 

Asset creation can be streamlined even further using dynamic fields within solutions like Channable, minimizing manual efforts while maximizing relevance across asset groups.

All things said, implementing something like Channable's success formula empowers your business to optimize product data, create relevant ads, implement effective pricing, and test expansion strategies, to position yourself for sustained growth and dominance in the ever-evolving eCommerce landscape.

[![Marketplace challenges.png](https://media.graphassets.com/DOfndjvoQ9Vr3hTC9OWw)](https://www.channable.com/products/marketplace-integrator)

<a id="4" class="anchor-target"></a>
## 4 ― Automated multichannel eCommerce

By embracing automation and strategies like our success formula and staying proactive in addressing marketplace challenges, companies can position themselves for growth and resilience, with Channable here to help support goals.

![13_Blog Article_Marketplaces.jpg](https://media.graphassets.com/RoLNAwZJROqGthUMzUG6)

We know navigating a marketplace strategy can seem like scaling a mountain, but Channable's automation offers a practical solution for achieving success in marketplace campaigns and connections.

Our automation platform helps brands, retailers, and agencies manage and optimize product data centrally in one interface. We are serving as middleware between your shop and all relevant marketing platforms.

Allowing businesses to import product data, make changes and optimizations, and export data to various channels.

Our platform also includes multiple features such as rules and channel mapping that help optimize feeds across multiple channels (marketplaces, comparison and affiliate sites, social media advertising platforms…More than 2,500 sales channels!)

With this powerful all-in-one platform, automate the entire marketing process, significantly increase data quality, and create better visibility and performance, helping work more efficiently, reduce manual tasks, and save valuable time that could be spent instead on strategic tasks.

Check out our marketplace video series to learn more and determine if automation is the right solution to take your ads to the next level.

Mastering marketplace dynamics: navigating challenges and strategies for success

A trend-setter in the eCommerce space, eBay continues to draw in buyers and sellers from across the globe. With an active user base of [just over 130 million](https://www.oberlo.com/blog/ebay-statistics), having a presence on eBay remains important for many online stores. Even in an increasingly crowded space, it’s worth considering eBay when [choosing a suitable marketplace](https://www.channable.com/blog/choose-the-right-marketplace-for-your-products) for your products. 

However, achieving the highest possible eBay revenue depends on more than simply listing your products on the platform. It requires sellers to have a clear understanding of online shopping habits, product listings, pricing, delivery, and more. Success on eBay is about more than simply making use of the platform.

One of the factors that is fundamental to driving decent revenue figures on eBay - and yet, which remains poorly understood in some quarters - is the eBay item number. This number is part of eBay’s own unique classification system and is surprisingly simple to understand and easy to find. Below, we’ll explain exactly what an eBay item number is, where you can find it, and why it’s important for your marketing and selling strategies.

## The eBay item number explained

![The eBay item number explained.jpg](https://media.graphassets.com/YQQK5N4RTCOH6kPM0oUO)

An eBay item number is a unique 12-digit code assigned to each product listing. This concerns both “buy-now” items (still responsible for [88%](https://smallbiztrends.com/ebay-statistics/) of listings) and products out up for auction. Every eBay item is given its own number. This means it’s an essential tool for finding any particular listing. 

Given that there are [2 billion live listings](https://investors.ebayinc.com/fast-facts/default.aspx) on the platform at any one time, it is essential that buyers can find your products - that’s why a unique identifier like the eBay item number is key. It’s not the only factor in enabling customers to find your product, of course. That’s why improving your [product categorization](https://www.channable.com/blog/blog-improve-your-categorization) in the eBay marketplace remains important, but it’s still pretty important.

Each eBay item number is automatically created by the platform every time a new listing is made. This means that the item number is not dependent on the product - multiple versions of the same product are still given a unique eBay number as long as they are listed separately. 

As soon as a listing is live, shoppers (or sellers) become able to view an item’s eBay number. Because of the unique nature of the number, it provides a useful way of searching for a listing. This could be helpful if you need support regarding a particular item listed on the platform, you want to track a package, or you want to find more information about a particular item. 

Whatever your specific need, an eBay item number is a hugely useful tool if you’re searching for a particular listing.

## The importance of your eBay item number

Aside from simply aiding the product search process, understanding everything about eBay item numbers is crucial to communication following an eBay purchase. After a transaction has been completed, eBay sellers can use an item number to track the sales they’ve made, find an archived listing, or monitor the shipping process.

As a unique product identifier, the eBay item number is also hugely useful for buyers and sellers who want to make life as easy as possible for the other party. Sellers, for example, may want to include a breakdown of various details, including the item number. The item number is also helpful if buyers want to find the item again at a later date for a subsequent purchase or locate the seller in question. Fundamentally, an eBay item number is a great way of strengthening the relationship between buyer and seller.

## Where to find your eBay item number

![Where to find your eBay item number.jpg](https://media.graphassets.com/hl8sr2flT1SFGYO68bLQ)

The way to find the eBay item number varies slightly depending on whether you are visiting the eBay website or using a mobile app - but, fortunately, is pretty straightforward in either case. 

If you’re using the website, there are two different ways to locate the eBay item number. The first is by visiting the individual listing itself. Here, if you look at the lower-right corner of the header area, you’ll see a label marked “eBay item number” followed by a colon and the 12-digit identifier you’re looking for.

Alternatively, visitors to the eBay website can locate the eBay item number through the “My eBay” area. This is the part of a user’s profile where they can track their eBay buying and selling activity, send messages to other eBay members, and update their account details. It’s located in the top-right corner of most eBay webpages. If you’ve decided to take the My eBay route to find an eBay item number, click “My eBay” followed by “Watch”, “Active”, “Purchase History”, “Sold”, or  “Unsold” - depending on which category the listing in question falls under. Then users will see the item number they’re looking for just to the left of the listing title.

If you’re a mobile eBay user, finding the item number is somewhat different but no less easy. First, open the app and make your way to the listing you want to find the number for. Then click on “About this item”  and scroll to the bottom where you’ll see the item number listed in blue text among other details, such as the item category and features. Finding the eBay item number via mobile could be extremely useful regarding your listings too - [around 46%](https://www.statista.com/statistics/1333446/ebay-website-traffic-share-country/) of eBay users in the US, for example, prefer using their mobile device to visit the site.

## The eBay item number as part of your digital marketing strategy

![The eBay item number as part of your digital marketing strategy.jpg](https://media.graphassets.com/Sz3XygnzTVaOASzV8Emg)

If selling on eBay is a core part of your eCommerce strategy, then it’s crucial to understand what an eBay item number is and where it can be found. And this is the case for a surprisingly large number of businesses. 

In fact, [94%](https://www.ebayinc.com/small-business-report/) of sellers on the platform admit they rely on eBay for success and nearly a third said their businesses would not exist without eBay. Even so, an eBay item number is not the only important factor for delivering an effective digital marketing strategy within the eBay ecosystem. There are several [marketplace dynamics](https://www.channable.com/blog/mastering-marketplace-dynamics) to master in order to achieve eCommerce success on eBay.

For instance, other unique eBay identifiers are also important, including the brand name of your product, the manufacturer partner number (Mpn), the Global Trade Identification Number (GTIN), and the Universal Product Code (UPC). Of course, not all the aforementioned identifiers may be relevant to your specific listing, but the eBay item number certainly will be - one is assigned to every listing regardless of the product.

If you’re selling via eBay, it’s essential that you provide the platform with every necessary detail. Of course, you could create a checklist each time you list an item for sale on eBay, but that would create a lot of additional manual work - especially when there are third-party tools that can automate the task of sending the right attributes to the eBay platform to streamline the selling process. 

Tools like Channable offer [seamless integration](https://www.channable.com/blog/blog-seamless-integration-to-ebay) with eBay, highlighting the importance of understanding each and every attribute relevant to your listing. Channable combines structure with flexibility when you're building your eBay listing - structure to ensure you provide a buyer with all the information they need and flexibility to optimize your listing in a crowded market. 

Although sellers can’t create eBay item numbers for their listings themselves - they are automatically generated by the platform as soon as any new listing is created - the number still has a clear role in fostering a seamless sales process. It is the only identifier that is unique to the eBay platform and provides a singular way for both buyers and sellers to locate a particular item -  whether we’re talking about a potential sale, one that has already taken place, or one currently in progress. 

As any eCommerce retailer knows, information is vital to the buyer journey. Understanding exactly what the eBay item number is and where to find it is crucial for both buyers and sellers. It removes one potential opportunity for miscommunication in any dialogue, allowing retailers to increase their efficiency around the listing, tracking, and management of sales.

*If you want to find out more about how Channeble can supercharge your eBay sales by ensuring you and your buyers understand everything there is to know about your products’ attributes, why not sign up for a [free and personalized online demo](https://www.channable.com/demo) of Channable’s solutions? No strings attached!*

*Take a look at our customer [success stories](https://www.channable.com/success-stories) to see how you can achieve campaign optimization and the kinds of benefits it delivers.*

 Your eBay item number explained: What is it and how can you find it?

Google Shopping Ads are a dominant force in the eCommerce landscape, driving a whopping [76% of search ad spend](https://growmyads.com/google-shopping/benchmarks/) in the industry. But navigating the complexities of Google Shopping to showcase your products effectively can be daunting. That’s where a Comparison Shopping Services (CSS) Partner can help.

## What is a Comparison Shopping Service (CSS)? 

[Comparison Shopping Services (CSS)](https://support.google.com/merchants/answer/7558973?hl=en&ref_topic=9148505&sjid=8692517399371682148-EU) act as intermediaries between retailers and [Google Shopping](https://www.channable.com/integration/google-shopping). They provide a platform for retailers to submit detailed product information, including descriptions, prices, and images, directly to Google Shopping. This information is then used to populate product listings and Shopping Ads within the Google Shopping platform.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/xRQWHxGvevw?si=_ryUHMebZGmwlsSm" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

CSS Partners manage the process of submitting your product data to Google Shopping and can also assist with campaign optimization and management. By default, Google's own CSS is selected for this role. However, it's important to note that using Google's CSS incurs a 20% margin fee on your bids.

### How it works 
Comparison Shopping Services streamline the process of getting your products onto Google Shopping. Let’s briefly explore how it works. 

The first step is uploading your product data feed to Google Merchant Center. Merchant Center is your control panel for managing product information specifically for Google Shopping Ads.

Finally, when a user searches for a product on Google, Google Shopping displays relevant listings based on the search query, the product data provided through the feed. If a user clicks on your product listing, they'll be directed to your website to complete the purchase. The actual sale happens on your eCommerce website, not Google Shopping.

## What are the benefits of working with a CSS Partner?

Conquering Google Shopping can feel overwhelming, especially when it comes to showcasing your products effectively. That’s where a CSS Partner comes in. A CSS Partner simplifies the process, leverages their expertise, presents your products professionally, offers testing possibilities for optimization, and might even expand your reach with double ad presence. 

![CSS Blog-02.jpg](https://media.graphassets.com/NpdpQRRTiesplmAhRi4g)

Here are the main advantages of working with a CSS Partner:

### Cheaper bids
Normally, Google takes a 20% cut from your maximum bid on Google Shopping ads. This means your ads have less "buying power" in the auction for ad placement. By using a CSS Partner like Channable, you avoid this 20% cut. They handle your bids directly with Google, so your full maximum bid gets used in the auction - meaning you have up to 25% more bidding power on your Shopping Ads. 

### Easy setup
A CSS Partner takes care of that heavy lifting, submitting all your product information to Google Shopping. Most Partners format your product details into the specific language Google Shopping understands, saving you a ton of time and effort compared to doing it manually. 

### CSS Partner expertise
CSS Partners possess a deep understanding of the platform's intricacies, including best practices for optimizing product feeds and campaign strategies. Additionally, a CSS Partner often has a huge portfolio of other campaigns within the same industry. This expertise translates to better product positioning and potentially increased sales.

### Testing possibilities 
Some CSS Partners go the extra mile by offering advanced features like A/B testing. This allows you to experiment with different product information or ad formats to see what resonates best with your target audience, ultimately leading to more effective campaigns. Your CSS Partner can also upload custom product feeds, allowing you to test different products or product groups.

## What to consider when choosing a CSS Partner?
You’ll want to find the right CSS Partner who will be a valuable asset in your Google Shopping strategy. They'll not only simplify the process but also leverage their expertise to help you showcase your products effectively and potentially boost your sales.

![CSS Blog-03.jpg](https://media.graphassets.com/gXF7KUMLQnmH1K6NXxIh)

With the advantages of CSS Partners clear, it's important to consider some key factors when selecting the best fit for your business:

### Expertise
Not all CSS Partners are created equal. Look for one with a proven track record of success in Google Shopping campaign management. Consider their experience in your industry and the types of products you sell.  For example, if you sell sporting goods, a Partner with experience in that specific niche might be able to optimize your campaigns for better results compared to a general eCommerce Partner.

### Service offerings
Different CSS Partners offer varying levels of service. Start by evaluating the basic package of each potential Partner to see if it meets your needs. Do you simply need help uploading your product data? Or are you looking for a more hands-on Partner who can manage your entire Google Shopping campaign? Some Partners even offer advanced features like A/B testing to help you optimize your product listings for better results.

### Pricing structure
Pricing models for CSS Partners can vary. Be sure to compare setup costs, ongoing monthly fees, and any commission structures based on performance.  For instance, some Partners might charge a flat monthly fee, while others might have a tiered pricing system based on the number of products you sell. Consider your budget and the value each Partner offers when making your decision.

### Technology and integrations
A seamless integration between the CSS Partner's platform and your existing eCommerce platform and analytics tools is crucial for a smooth workflow. This ensures efficient data transfer and allows you to easily track your campaign performance. Make sure the CSS Partner you choose offers compatible technology that integrates well with your existing systems.

### Support and communication
Reliable support and clear communication are essential for a successful partnership. Look for a CSS Partner that offers responsive customer service through multiple channels, such as email, phone, or live chat. Or a Partner that provides a dedicated Customer Success contact. This ensures you can easily get help if you encounter any issues or have questions about your campaigns.

## Ready to Simplify Your Google Shopping Strategy with Channable as a CSS Partner? 
Channable's CSS is seamlessly integrated within the platform, accessible across all 21 supported markets. Easily combine Google Shopping with other marketing channels like Meta Ads, Amazon, eBay, and over 2,500 additional options, all managed from a single platform.

![CSS Blog-04.jpg](https://media.graphassets.com/SYfdeyShQlKCQDjfm3WC)

Channable's CSS is a key component of our Google Success Formula. We equip you with the tools to optimize listings, create targeted campaigns, leverage powerful features like product categorization, and seamlessly integrate with search ads – all within one user-friendly platform.

Here are some other reasons why Channable is the perfect CSS Partner:

- **Automated campaigns and insights**: Elevate your marketing strategy with automated PPC campaigns, and gain valuable insights from Channable Insights to measure performance and optimize campaigns for better results.
- **Technical support**: Channable provides exceptional, personalized technical support to empower you every step of the way.
- **Simplified billing**: Enjoy the convenience of consolidating all expenses into one bill. 
- **Risk-free partnership**: Eliminate the need for intermediaries; the billing process directly engages the end customer, mitigating agency risks.

Want to see what Channable can do for you? [Sign up for a free trial today](https://www.channable.com/signup).

Comparison Shopping Service: Why use a CSS Partner?

## Crafting captivating ads in a crowded social media landscape

Social media platforms are unmissable opportunities to advertise, but they are also crowded digital spaces. 

Advertisers need to craft ad campaigns that captivate and convert to stand out. This involves creating ad experiences that matter, connecting with customers, and reaping the rewards of an informed, engaged, and inspired audience.

Images in your ads via strategies like dynamic creative optimization are essential for ensuring your ads capture the attention and imagination of your audience in this competitive landscape. 

By refining your strategy and leveraging tools like Meta's dynamic creative, you can create personalized, engaging ads that resonate with viewers and drive results.

While dynamic creative isn't a groundbreaking concept, refining your optimization strategy is akin to perfecting your storytelling craft, ensuring that your ads capture the attention and imagination of your audience in a crowded digital landscape.

## The influence of social media on consumer behavior
![Image Editor_Facebook Ads-02.jpg](https://media.graphassets.com/0vBZ7McNQwW84oNqzBO6)
Social media is a platform where advertisers need to be seen and visible since it highly influences purchase behavior:

- [97% of Gen Z](https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/gen-z-and-the-rise-of-social-commerce/?sh=16cd8213251d) use social media as their top source for shopping inspiration.
- [87% of consumers](https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales) take action after seeing a product on Instagram, whether it's following a brand, visiting its website, or making a purchase online.
- [54% of social media users](https://www.searchenginewatch.com/2020/11/20/how-social-media-influence-71-consumer-buying-decisions/) use social media to research products.

## New to dynamic creatives? Let's get started

New to the world of automating and crafting dynamic Facebook product ads? Let's clarify a few things for you. 

Dynamic creatives is a feature on Meta, that allows you to blend up to 30 ad assets on the go. But here's the kicker: which 30 ad assets are the right fit for your campaign? 
![Image Editor_Facebook Ads-03.jpg](https://media.graphassets.com/k40PSXnnRpSZCjYz5rhy)
The key lies in devising a personalization strategy that harnesses first or third-party data, such as location intelligence, audience interests, language, or even weather data. This strategy, known as dynamic creative optimization (DCO), is pivotal for tailoring ads to your audience's preferences.

## Understanding dynamic creative and dynamic creative optimization

Now, let's address a common point of confusion: the difference between dynamic creative and dynamic creative optimization. While these terms are often used interchangeably because they essentially refer to the same thing but with slight differences.

Dynamic creatives allow you to set up multiple ad campaigns targeting different audiences, locations, or interests on Meta. However, managing these campaigns manually can be time-consuming. 

That's where automation comes into play. Meta's dynamic creative is a boon for advertisers seeking to save time and resources, particularly smaller businesses lacking a dedicated marketing team.

## Leveraging dynamic creative optimization platforms

But here's the thing: if you crave even more control, Meta's dynamic creative might not cut it. That's where dynamic creative optimization solutions shine. 

These platforms automate the entire process of creating and managing dynamic creative ads, making your life a whole lot easier. 
![Image Editor_Facebook Ads-04.jpg](https://media.graphassets.com/5rBiJQFTDGNK0fcTOKWF)
As a Meta Business Partner, Channable has supported many of our partners, agencies, and brands in successfully launching dynamic creative ad campaigns.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/lg39N-y7evo?si=M5oxabBKDL7fTWrK" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

In our suite of solutions we call our dynamic creative optimization feature the [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor).

## How to automate your Facebook product ads

In this walkthrough, we take you through the steps it takes to create, automate, and optimize your product feed listings for dynamic Facebook product ads as the example.

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://channable.storylane.io/share/9b7zf4xu7nst">View the walkthrough</a></p></center>

## Best practices for dynamic creative optimization

Now, let's dive into some best practices for dynamic creative optimization:

- **Dynamic product information**: generate optimized, hyper-relevant, product ads directly from your feed, at scale.

- **Experiment with CTAs**: Try multiple call-to-action images and messaging to gauge audience preferences.

- **Craft concise ad copy**: Tailor ad copy to the short attention spans of Facebook and Instagram users.

- **Attention-grabbing visuals**: Ensure visuals are attention-grabbing and have a clear focal point.

- **Minimize text in images**: Avoid clutter and optimize for mobile viewing by minimizing text in ad images.

- **Capture attention early**: Grab attention within the first few seconds of video ads.

- **Brand recognition**: Incorporate branding elements to boost brand recall in your templates and campaigns.

- **Vertical aspect ratio**: Opt for a vertical aspect ratio to maximize screen space on mobile devices.

By implementing these best practices and leveraging dynamic creative optimization strategies, you can create highly effective Facebook product ads that resonate with your audience and drive results.
 ![Image Editor_Facebook Ads-05.jpg](https://media.graphassets.com/blc7UnRhQ3s9ywa4dGnQ)
If you're ready to take your dynamic creative ads to the next level, consider what Channable's solutions and expert guidance can do for you and your business.


How to automate and create dynamic Facebook product ads

If you’re looking for somewhere to spend your advertising budget this year, look no further than TikTok. Since its meteoric rise in 2018, this short-form video platform has captured the attention of billions worldwide. With a staggering 1.5 billion monthly active users in 2023 and an anticipated surge to 1.8 billion in 2024, TikTok is no longer just a hub for trends and entertainment—it's a goldmine for eCommerce companies.

That’s because TikTok users are ready to shop. In fact, they're [1.5 times more likely to purchase a product](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing it advertised on the platform, making TikTok ads a great way to reach a large and highly engaged audience.  

In this guide, we’ll teach you how to create and manage TikTok ads and share some pro tips to help you get the most out of advertising on TikTok.

## Why advertise on TikTok? 
With a massive, engaged audience always ready to discover something new, TikTok is the perfect place to showcase your brand. Advertising on TikTok offers numerous benefits, including:

- **Effective engagement**: TikTok's creative format encourages high levels of interaction and sharing.

- **Creative ad formats and tools**: You can easily create captivating ads with a variety of formats and user-friendly tools that make it easy to transform your images and videos into engaging ads. 

- **Outcome-based advertising objectives**: Set clear goals (such as brand awareness, consideration, and conversions) and measure your campaign's success directly within the TikTok Ads Manager.

- **Precise targeting**: Detailed targeting options based on demographics and interests allow you to reach your ideal audience.

- **Detailed reports and analytics**: You can track your ad performance with in-depth dashboards and custom reports. 

## How to create your first TikTok ad in 7 steps
TikTok Ads Manager offers two campaign creation options: simplified and custom. The simplified version is perfect for small to medium-sized businesses, while the custom version is tailored for experienced marketers. In this guide, we’ll focus on the simplified version, so make sure to select ‘Simplified Mode’ during the setup process. 

### Step 1: Create your TikTok Ads Manager account
Go to the TikTok Ads Manager signup page. Create a login using your email address or phone number and a chosen password. Next, you'll need to provide essential business information including your country, time zone, preferred currency, business name, and industry.

Important: Make sure you have a business account for the platform. In the app, simply go to ‘Settings and Privacy’, then ‘Manage Account’, and tap ‘Switch to Business Account’. 

### Step 2: Set up billing and payment details
You'll need to provide billing and tax information based on your country's requirements. Choose between manual or automatic payments (if available). Be aware that automatic payments can't be changed back to manual once selected. 

### Step 3: Create a TikTok ad campaign
Once your TikTok Ads Manager account is set up, you'll begin the ad creation process by choosing a campaign goal. But if you're not ready to start immediately, you can access the ad creation tool anytime by clicking the red ‘Create Ad’ button on your dashboard.

### Step 4: Choose your campaign objective
Decide what you want to achieve with your ads: more website visitors, increased sales, or better brand recognition? TikTok categorizes objectives into Awareness, Consideration, and Conversion campaigns to help you reach your goals.
![Blog TikTok Advertising - Image_01.jpg](https://media.graphassets.com/ja4DUHQT72xwWltrDgSA)
In the Simplified ad setup, you’ll be presented with four options: 

1. **Traffic**: Choose this objective if you want to drive more people to your online store and complete an action like signing up for your mailing list.

2. **Community interaction**: Pick this option if you want to grow your brand presence on TikTok and engage with potential customers. 

3. **Lead generation**: This option is designed to capture information from viewers via a contact form. You can select this option if you want people to sign up for a sale or a product launch. 

4. **Website conversions**: Most eCommerce brands will want to select this option as it’s designed to help you drive more sales. 

### Step 5: Select your target audience 
You can reach your ideal audience by targeting location, demographics, interests, behaviors, and specific devices. TikTok recommends starting with broad targeting and letting the automatic targeting optimize your reach. In the Simplified Mode you can select ‘Automatic Audience’ to let TikTok’s algorithm decide who sees your ads. 
![Image_02 (4).jpg](https://media.graphassets.com/NZx5vQ4xS82cjOg5sRQs)
You can also refine your target audience by focusing on specific interests. For instance, a skincare brand could target interests such as “beauty” or “skincare”. You can also reach users who actively engage with TikTok content by targeting those who like or comment on related videos.

### Step 6: Set your campaign budget and schedule
Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want. 
![Image_03 (2).jpg](https://media.graphassets.com/LQBQRbpFQuCfWrSSKzSX)
### Step 7: Create your TikTok ad
Upload your pre-made videos or images or use TikTok’s video creation tools to design new ones. Available ad formats and specifications will depend on where you want your ad to appear. You can find TikTok’s image and video ad specifications here. 

Once you’ve uploaded your creative and previewed how it looks, you can add your ad text. This is the text that will appear in your ad underneath your brand name. TikTok supports 12-100 English characters. Just be aware that if your text is too long it may not display correctly on certain screens, so make sure to check the preview first. 

The final step is adding a call-to-action for your ad. TikTok has a few options to choose from:

- Download Now

- Learn More

- Shop Now

- Sign Up

- Contact Us

- Apply Now

- Book Now

Once you’ve selected your call-to-action, click the ‘Submit’ button to create your ad. 

## 3 TikTok ads best practices 
Looking to get started with advertising on TikTok? Here are 3 best practices to keep in mind when creating your first TikTok ads: 

### 1. Use the right content structure 
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

### 2. Stay authentic to the platform  
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content. 

### 3. Use trends as storytelling templates
TikTok's billion-strong community is united by a shared love of trends. These trends offer brands unique opportunities to tap into popular storytelling formats created by users. With [77% of users](https://ads.tiktok.com/business/creativecenter/trend_article/online/flop/pc/en#:~:text=%7C%2077%25%20of%20TikTok%20users%20say%20they%20like%20it%20when%20brands%20use%20trends%2C%20memes%20or%20challenges%20on%20TikTok%20to%20create%20new%20videos) enjoying brand content that leverages trends, memes, or challenges, capitalizing on a trend can significantly improve the performance of your ads. You can discover the latest trends in your region by exploring the Trends page on the Creative Center.

**Tip**: Need inspiration for your TikTok ad? Check out [TikTok's ad library](https://ads.tiktok.com/business/creativecenter/inspiration/topads) for a collection of high-performing campaigns from other brands.


## Key Takeaways
TikTok's growing user base and unique platform dynamics make it a must for eCommerce advertising.

- **Expansive audience**: TikTok is projected to reach 1.8 billion users in 2024, offering vast advertising potential.

- **High conversion rates**: TikTok users are highly engaged, making them more likely to purchase products after seeing ads.

- **Versatile ad tools**: The platform offers diverse formats and tools to create compelling ads.

- **Precise targeting**: TikTok’s targeting options and analytics help brands reach and measure the right audience effectively.

- **Streamlined setup**: The Ads Manager’s simplified mode is ideal for quick and easy campaign creation.

- **Budget control**: Flexible budget options allow for daily or lifetime ad spend with the ability to adjust campaigns as needed.

- **Best practices**: Use engaging content, stay authentic to the platform, and tap into trends for maximum impact.

TikTok advertising is a powerful tool for brands looking to connect with a dynamic and growing audience in 2024.

Want to learn more about social commerce and advertising tips? Check out the rest of Channable's resources on our [blog](https://www.channable.com/blog?sort=featured).


Getting started with TikTok advertising

In this quick guide, we'll break down the benefits of DPAs, walk you through the setup process, and share some tips for optimizing your campaigns. Let’s get started! 

## What are Dynamic Product Ads? 
Dynamic Product Ads (DPAs) are a type of online advertising that automatically creates ads for products in your inventory, displaying them to potential customers who have shown interest in similar products or have visited your website. 

### How Dynamic Product Ads work 
Dynamic Product Ads automatically create targeted ads using your information from your product feed, such as product titles, images, descriptions, and prices. When someone visits your website, a tracking pixel keeps track of what they're interested in. If they show interest in a specific product, DPAs for that product (or similar ones) will appear on the ad platforms you're using, like Facebook or Instagram. 

### Why Dynamic Product Ads are essential for eCommerce businesses 
DPAs are particularly effective for retargeting potential customers who have visited your website but haven't made a purchase. By showing them products they've viewed or similar items, you can increase the chances of them returning and completing their purchase. This also means that your ads are more relevant, potentially leading to higher click-through rates and conversions.

## Key benefits of using Dynamic Product Ads for eCommerce
Here are some other advantages of using DPAs as an online retailer: 
![Key benefits of using Dynamic Product Ads for eCommerce.png](https://media.graphassets.com/BkYvPYMBRLeQs4ZmpAcw)
### Personalized user experience
DPAs create a more personalized shopping experience for potential customers. Not everyone is ready to buy immediately, so it's important to stay top of mind. By reminding them of products they've previously shown interest in, you're more likely to capture their attention when they're eventually ready to make a purchase. 

### Higher conversion rates
DPAs often outperform generic PPC ads in terms of conversion rates. This is because they target audiences that are already primed to make a purchase. When a customer sees an ad for a product they've previously considered, they're more likely to click on it and complete their purchase.

### Cost-efficiency  
DPAs can be a more cost-effective way to promote your products compared to traditional prospecting ads. Instead of a "spray and pray" approach that targets a broad audience, DPAs allow you to focus your efforts on the most relevant potential customers. This targeted approach helps you avoid wasting your advertising budget on people who are unlikely to be interested in your products, resulting in a higher return on investment. 

### Scalability  
DPAs enable you to promote a wide range of products without having to create individual ads for each item. Your product feed will automatically generate ads for all of your products, making it easy to manage your campaigns, even if you have a large inventory.

## Setting up a Dynamic Product Ad campaign 
Ready to create your first Dynamic Product Ads campaign? The first step is selecting the best ad platform for your business. Here's a quick rundown of some of the most popular ones:

### Choosing the right platform for your Dynamic Product Ads

**Dynamic ads on Meta** 

[Meta's DPAs](https://www.facebook.com/business/m/one-sheeters/dynamic-ads) automatically promote your entire product catalog across Facebook, Instagram, and Audience Network without having to create thousands of individual ads. 
![Giga Meubel - Social Success Story.png](https://media.graphassets.com/Vov0qr5ZSGS4t10cKaRz)
You can display your products to users based on their browsing history, previous interactions, or items left in their shopping carts. With Channable’s [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor), creating personalized DPAs with image templates and data from your feed is both easy and impactful—boosting advertising results and saving a huge amount of time.

**Dynamic prospecting ads on Google**

Google’s dynamic prospecting ads use machine learning to identify potential customers and show them the most relevant products based on their interests and demographics. While dynamic remarketing targets existing visitors, the goal of dynamic prospecting is to acquire new users. 

**Dynamic Product Ads on Reddit**

Similar to Meta, [Reddit's Dynamic Product Ads](https://www.channable.com/blog/reddit-dynamic-product-ads) automatically create ads from your product catalog, showcasing the right product to the right user at the right time. Dynamic Product Ads combine user shopping signals with machine learning and advertiser product catalogs to deliver highly relevant products to users.   

Other major social media platforms also offer DPAs:

- Snapchat dynamic ads

- Pinterest dynamic ads

- Dynamic YouTube ads

- TikTok Dynamic Showcase Ads

### How to create a product catalog 

A well-structured product catalog is essential for running successful Dynamic Product Ads. It provides the foundation for ad platforms to understand your products and match them with potential customers.

Here's a simple 5-step guide to get you started:

**1. Choose a format**

Most platforms support common formats like CSV, XML, or Google Sheets. Research the specific requirements of your chosen ad platform. To speed up the process, you can usually download your product feed from your eCommerce platform.


**2. Structure your data**

Google Merchant Center and Meta's Commerce Center might have slightly different requirements for your product catalog, so double-check which information is needed for each platform. Most platforms will require your catalog to include the following fields:

- **Product ID**: A unique identifier for each product.

- **Title**: A clear and descriptive product name.

- **Description**: Detailed information about the product's features and benefits.

- **Link**: The URL of the product page on your website.

- **Image link**: A high-quality image of the product.

- **Price**: The current selling price.

- **Availability**: Indicates whether the product is in stock or out of stock.

- **Category**: The product's category or hierarchy.

- **Brand**: The brand associated with the product.

- **Condition**: The condition of the product (new, used, refurbished).

- **Custom attributes**: Additional data specific to your products (e.g. color, size, material).

**3. Format your data**

Follow the exact formatting guidelines provided by your ad platforms. This may include specific character limits, data types, and required fields.

**4. Validate your data**

Use the platform's validation tools to check for errors and ensure your catalog meets their requirements. Google Merchant Center provides real-time feedback on the status of your products, indicating whether they are approved, disapproved, or pending review. Commerce Manager provides an overview of the health of your product catalog along with detailed error messages. 

**5. Submit your catalog**

Manually upload your catalog or sync it using a [feed management tool](https://www.channable.com/products/product-feed-management-tool) and wait for your products to be approved. 

### How to dynamically update your DPAs with customized fields
While it may seem that you have no control over how DPAs are displayed, you can actually add pre-set fields. Most platforms allow you to customize the headline, description, image, and call-to-action. You can even add dynamic element placeholders that will be automatically populated with product information from your catalog.

When creating your DPAs, most ad platforms will allow you to customize the fields with static or dynamic elements. This can be particularly useful if you want to promote a discounted sale price or create urgency by showing the remaining stock count. Here are two ways you can customize your DPAs:

**1. Use dynamic text from your product feed in the ad copy**

Use the platform's specific syntax to insert dynamic elements that will be replaced with product information. For example:

*Save {product.discount_percentage}% on {product.name}! Now only {product.sale_price}*

**2. Customize images with discounts and shipping information ** 

Ad platforms like Meta Ads Manager allow you to enhance product images with frames and dynamic text elements. For example, you can use frames to highlight real-time discounts, strikethrough prices, and free shipping offers, boosting your ad's conversion potential.

Before hitting the publish button, make sure that you preview your ads with different products from your catalog to ensure it displays correctly.

## Optimizing Dynamic Product Ads
To increase the effectiveness of your DPAs, consider the following best practices:

### Optimize and maintain your product feed
As DPAs are automatically generated based on your product feed, it’s crucial to make sure that your product catalog is up-to-date with accurate product titles, descriptions, images, pricing, and availability. This prevents users from seeing out-of-stock items or incorrect prices in ads.

If you’re using Dynamic Product Ads for prospecting, it’s important to provide as much detail about your products as possible, including size, color, material, and other relevant attributes. The more information you provide, the more targeted your ad reach will be.

### Use custom labels to target specific products or collections
Custom labels allow you to segment products within your feed, providing granular control over your targeting and bidding strategies. You can use custom labels to segment popular products (e.g. your best-sellers), highlight seasonal items (such as sunglasses during the summer), or promote products involved in sales, discounts, or limited-time offers. 

By using custom labels, you can increase bids for high-performing product categories, target specific demographics or interests, and create seasonal campaigns to promote relevant products at the right time of the year. 

## Ready to experiment with Dynamic Product Ads?  
Whether you’re an online retailer with a large product catalog or a budding entrepreneur looking to maximize ad spend, Dynamic Product Ads are a highly effective and cost-efficient way to promote your products online. By leveraging the power of automation and data-driven targeting, DPAs can help you reach the right customers at the right time with the right products. 
![experiment with Dynamic Product Ads.png](https://media.graphassets.com/Ec433NcbQs2OFOR3UlRC)
Ready to give DPAs a try? You might be surprised at how much they can improve your eCommerce sales. So, dive in, experiment, and let the magic of personalization work its wonders for your online store. [Find more information here](https://www.channable.com/products/dynamic-image-editor).

Everything you need to know about Dynamic Product Ads 

PPC Automation | Channable Blog

Google Ads | Channable Blog

Bol Ads | Channable Blog

Amazon Ads | Channable Blog

Insights and Analytics | Channable Blog

Performance Segmentation | Channable Blog

Dynamic Image Editor | Channable Blog

Multichannel eCommerce | Channable Blog

Feed Management | Channable Blog

Events | Channable Blog

Podcasts | Channable Blog

Webinars | Channable Blog

Media | Channable Blog

Company Updates | Channable Blog

eCommerce Industry | Channable Blog

Google updates | Channable Blog

Industry News | Channable Blog

Affiliates

Agencies

Amazon

Black Friday

Comparison websites

eBay

Ecommerce

Electronics

Events

Feed management

Google

Guest blogs

Holidays

Infographic

Magento

Marketplaces

Product updates

Rules

Sales season

Shopping campaigns

Social media

Travel

Whitepaper

Today, countries are slowly relaxing their travel restrictions as the general population carefully considers their next vacation. But things have changed. The future of travel is definite but uncertain. For travel companies and eCommerce businesses reliant on the travel sector, how they prepare for this unknown is crucial.

Drawing from the experience of Channable and their clients, this white paper intends to help you prepare your business for the future of travel in eCommerce. Discover which eCommerce practices are best to employ, insights on the direction travel in eCommerce is heading, and what is required to remain competitive in this sector.

**Download the industry insights article: Travel in 2021 and beyond**
<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Travel in 2021 and beyond: An eCommerce Perspective

Download Channable's 2021 eCommerce calendar and enjoy valuable info, insights, and tips that you can use to refine your business’ eCommerce strategy.

**Channable's eCommerce calendar 2021**
<br><br/>
[form id="38291abb-3ca7-4e0d-a002-29cb144cd99b"]


Channable's eCommerce calendar 2021

## What is Smart Shopping?

*Smart Shopping is Google's automated solution that integrates product ads, smart bidding strategies, and remarketing. It's a type of campaign that utilizes machine learning algorithms to optimize your shopping campaigns.*

For far too long, setting up shopping campaigns has been a series of long, complex, and, frankly, dull tasks. Setting up campaign priorities, identifying negative keywords, and setting up bidding strategies, are probably tasks most digital marketers of yesteryear still have nightmares about. 

With Smart Shopping campaigns, you no longer need to perform these tasks. You merely need to set a campaign goal and a budget. After which, the Smart Shopping campaigns will start using its machine learning algorithms to optimize your campaigns with automated bidding strategies and the ideal ad placements. It’s that simple. And in the end, this will help you free up loads of time. Time you can use to focus on matters that are more important or beneficial to your business or life in general. You could refine your marketing strategy or even go for a walk on the beach.  

Smart Shopping campaigns are ideal for eCommerce companies with smaller budgets or who have less time to strategize and manage their campaigns. 

![Blog-image_Smart Shopping_resized_1_smart shopping mobile display_2.svg](https://media.graphcms.com/u4VzjrLQRo6E4qwY1hmk)

*Smart Shopping campaigns will feature both in Product Shopping Ads and Display Ads (e.g. remarketing ads and similar audiences through Google Search, Display Network, Youtube, and Gmail).*
 
## Is there a catch?
*A small one.*

At first glance, Smart Shopping might seem like the right path to go down. However, there is a small tradeoff between ease-of-use and campaign control that you should definitely take into account. 

With Smart Shopping campaigns, it’s not possible to set negative keywords or specify on which devices you want to be visible. Those tasks are all set by Smart Shopping’s algorithms that optimize your campaigns towards your goals.

When developing this feature, we talked to a lot of agencies and marketers who have already set up Smart campaigns on Google. Even though the lack of control was received with caution, they did concede that Google’s algorithms are effective when best practices are followed. 

## Optimize your campaigns with smart bidding strategies

Smart bidding strategies are the key feature of Smart Shopping campaigns. When setting up your campaigns, Google gives you the option to choose between two different strategies. Choosing one over the other will determine how Google's algorithm optimizes your campaigns. The two options are:

![Blog-image_Smart-Shopping_02_EN.svg](https://media.graphcms.com/GVg7E9QZysbIq3cagMCw)

If your main campaign driver is to optimize towards sales value, then you should choose **Maximize Conversion Value**. Choosing this option will maximize the number of conversions by determining exactly which of your products is most likely to convert, then to promote and make it visible to potential customers.

The downside of this strategy, however, is that there is no way for Google to know what your profit margins are on a sale. If you do want to take this into consideration, the **TargetROAS** strategy is the better option to choose. 

Setting up with TargetROAS will determine what type of campaign Google will run for you. For example; by setting a **low TargetROAS** goal on products you want to promote, you essentially tell Google that you are willing to spend a lot of advertising budget to make these products more visible. You can even decide to **set the TargetROAS to less than 1** if you are willing to make a loss with your sales as long as you’re more visible through advertising. 

Let’s simplify it further. Assume you choose a TargetROAS strategy with a relatively low TargetROAS of 3. In this example, you are telling the algorithm that for every one euro of advertising budget you spend, you want €3 of revenue back in return.  

Choosing the ideal smart bidding strategy is completely up to you. You can even combine them with the standard shopping campaigns in order to test out and find the winning formula. 

## Why feed management and Smart Shopping Campaigns are a great fit

Smart Shopping Campaigns are incredibly smart! However, they are only as smart as the information you provide them with. You can therefore easily state that feed health is the foundation for succeeding with Smart Shopping Campaigns. 

If your product feed is not in a great condition, then Google's machine learning algorithms will have a harder time optimizing your campaigns. It is therefore crucial that you ensure that your product feed is optimized and [eligible to serve](https://support.google.com/merchants/answer/7052112?hl=en). This is where feed management and tools like Channable suddenly become very handy.

With tools like Channable you can utilize built-in feed templates for more than 2500 different advertising and price comparison platforms. A template for Shopping Ads that works perfectly with Google Merchant Center is no exception and you can even set up a [top-quality feed](/blog/create-quality-google-shopping-feeds) in no time. Not only will this result in greater feed health, it will also help Google better to determine when and where products should show up in searches. 

## So, where do we go from here?

Well, if you are relatively new to Channable and feed management, then we would recommend to first take a closer look towards our blog named: [What is Feed Management and why do I need it?](/blog/blog-what-is-feed-management-and-why-do-you-need-it) This blog gives you a great introduction to Feed Management while explaining all its benefits along the way. 

On the other hand, if you already know quite a bit about feed management, already have a healthy feed or maybe you are already a client or partner of Channable, then you might jump right ahead towards our guide named: [How to set up Smart Shopping Campaigns with Channable.](/blog/how-to-set-up-smart-shopping-campaigns-with-channable)

Take your Shopping Ads to the next level by using Smart Shopping Campaigns

For quite a bit of time, we have been familiar with the four keyword match types: *Exact match, broad match, phrase match*, and *broad match modifier*. But before we know it, we have to say goodbye to the broad match modifier as Google has announced they will bring its behaviour into the phrase match type. 

> To simplify the keyword portfolio and help advertisers reach more relevant user searches, we are bringing behaviors of broad match modifier (BMM) into phrase match, and phasing out support for BMM, tells David Wihl from the Google Ads API Team, source: [Google Ads Developer Blog.](https://ads-developers.googleblog.com/2021/02/changes-to-phrase-match-and-broad-match.html)

It is no secret that many advertisers have been experiencing lots of overlapping behaviour between the two match types in the past. Therefore, it seems only logical that Google will bring both match types together and thereby give advertisers an easier way to gain more control and a better reach. 

To give a more detailed explanation of what a pairing between the two means we would like to refer to Google´s very own example of a moving company that wants to be found by people interested to move away from the city of New York and up to Boston. Using the optimized phrase match, the moving company can now reach people who want to make this exact move, even without reaching people who want to move the other way around. Check out the illustration below for more details.

![About changes to Phase match and BMM final V3-01.jpg](https://media.graphcms.com/9r1wuGgsSE2759pCA5I2)
Source: Google, [Making it easier to reach the right customers on Search](https://support.google.com/google-ads/answer/10346549)

## What can users expect from these changes?

Obviously, this depends a lot on the individual users' usage of both phrase match and/ or Broad match modifier. Let's try to set up two scenarios: 

1. **Users who to a greater extent uses phrase match**
    
    These users should expect to see an incremental increase in both clicks and conversions. The reason for this is because of the added queries to which keywords will now be eligible to match. For example, “vacation on Ibiza” as the updated phrase will begin to match “vacation hotels on Ibiza”, which was previously only eligible for broad match modifier in the past. 

2. **Users who to a greater extent uses broad match modifier**

    These users should expect to see a slight decrease in clicks and conversions. The reason for this is due to these broad match modifier types where the modifier was only added to one part of the keyword, for example, football +shoes.

    Furthermore, Google will also start to consider the order of the words when it has some importance to the meaning of the keywords. Therefore, for some matches that were previously matched by a broad match modifier, these will be filtered out. To shortly go back to the illustration from Google before, this is also what you see at the very bottom of the illustration (the optimized phrase match will not catch “Boston to New York” but only “New York to Boston” because this has importance to the keyword and the advertiser). 

*Note*: all changes to broad match modified and phrase match will **not** have an impact on negative keyword match types.

## When will these changes happen and is there anything you need to do?

As mentioned in the introduction, Google has already taken the first steps to move the behaviour of broad match modifiers into the phrase match. They will start with the languages English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian before continuing in Q2 2021 with all the other Google Ads languages. Google expects to have the new phrase match fully updated in July 2021.

But is there anything you need to do? *Only a tiny bit*.

At Channable we will also start phasing out the creation of broad match modifier keywords, meaning from July 2021 you will no longer be able to create these types of keywords. What this also means is that Channable will no longer be able to send broad match modifier keywords to Google, meaning you will have to make a decision with your setup, if you are using these types of keywords. Maybe they need a conversion to phrase match or some other type?

We know this task can be quite challenging, especially if you run multiple Google Ads generators at the same time. To smoothen the transition just a tiny bit we will be releasing a bulk-convert button later in May 2021. With this button, you will be able to convert your broad-match modified keywords to other types of keywords all at once. 

[tip]**A few tips in the end:**

1. With all this in mind, we recommend all users decide which keyword types they want to convert to. Phrase match might be the most straightforward option, but we will leave the choice fully up to you.
2. Going forward, we likewise recommend all users stop creating new broad match modifier keywords.
3. As traffic might fluctuate a bit, depending on your keyword usage, we recommend monitoring the performance and make budget adjustments if needed.
4. If you are concerned about losing coverage, try to use broad match keywords in combination with a smart bidding strategy. This will most likely help you generate more relevant searches that also meet your performance goals.[/tip]

New changes to phrase match and broad match modifier - What does that mean for you?

For this whitepaper, feed management tool Channable is joining forces with Retail Assist on a project to arm you with the best eCommerce knowledge. With key sector stats, industry insider tips, as well as an eCommerce overview, this whitepaper is here to help your retail business improve its speed to market – and to increase your chances of success in the ever-changing retail landscape.

Discover more about the importance of speed to market with the following sections:
<ul markdown>
 	<li>**A brief history of eCommerce trends**
<ul markdown>
 	<li>Facts and figures of the history of eCommerce and where it is today</li>
</ul>
</li>
 	<li>**The future is fast-paced**
<ul markdown>
 	<li>Insights from Channable + retail Assist's survey for retailers on market expectations and issues.</li>
 	<li>What internet giants Amazon and Google are introducing to shape the future of retail</li>
</ul>
</li>
 	<li>**The importance of speed to market**
<ul markdown>
 	<li>Working examples of industry successes and failures</li>
</ul>
</li>
 	<li>**How to keep on top**
<ul markdown>
 	<li>Tools and tips on staying ahead</li>
</ul>

### Request the whitepaper
[form id="08b2db28-b68e-40d0-8314-8eb59f30b159"]

Check out <a href="https://omio-retail.com" target="_blank" rel="noopener noreferrer">OMIO's PIM system</a> to get your data ready for feed management and read up on <a href="/blog/blog-what-is-a-pim-and-why-might-i-need-one" target="_blank" rel="noopener noreferrer">how PIM systems and data feed management tools can work in harmony</a>. If you're after more guides on speeding up your time to market, <a href="/blog/blog-explained-googles-products-for-advertisers-whitepaper" target="_blank" rel="noopener noreferrer">brush up on all the Google products</a> you can utilize to increase your exposure online or <a href="/blog/blog-4-ways-improve-quality-score" target="_blank" rel="noopener noreferrer">4 ways to improve your quality score</a>.

Survival of the fastest: the importance of facing speed to market head on [whitepaper]

<h2>What are KPIs or performance indicators?</h2>
We all understand what a “Performance Indicator” is. It’s a fact or figure that tells us the benefit or advantage we get from a particular action. So far so good. For example, a performance indicator for physical activity at the gym would be the maximum number of beats per minute our hearts can pump. So, we have some data that gives us some information that tells us what to do depending on that data: working out harder or taking a break to prevent a heart attack. In the business sense, it’s the same. A KPI will give us data and depending on what it tells us, is how we’ll act and what kind of strategy to prepare.

To better define what it is,** a performance indicator is a tool that precisely determines the relevant health of a business or an eCommerce shop in our specific case**.
<h3>Characteristics of all good KPIs</h3>
The performance indicators of a business should be:
<ul markdown>
 	<li>**Measurable**: can you even imagine “unmeasurable” metrics?</li>
 	<li>**Quantifiable**: something that can be measured or quantified. If we were talking about money, we would quantify it depending on the currency: EUR, USD, etc.</li>
 	<li>**Specific**: only measure one specific thing. Let’s not overdo it.</li>
 	<li>**Measurable in time**: we should be able to choose if we measure it by the day, week, month, or year.</li>
 	<li>**Relevancy**: depending on the business type.</li>
</ul>
The first thing we should do as an online business owner is to figure out what KPIs interest us. Start with a consultant or auditor for the eCommerce shop. However, if we do not have the resources for an audit, there are a few performance indicators that about 90% of businesses find it useful to measure. Pay attention!
<h2>Basic KPIs to bear in mind if you have an eCommerce</h2>
Let’s finally get the checklist we’re really looking for. What do I have to keep an eye on to see if my online store is doing well?

<img class="size-full wp-image-24937 aligncenter" src="https://media.graphcms.com/A8yHagCReKmnd88VhWkA" alt="" width="674" height="447" />
<h3>ROI: Return on investment</h3>
Return on investment is in the name, but to get things straight, this KPI will tell us the **economic value generated as a result of any marketing activity**. In other words, this indicator will measure the results of our investment. Basically, whether we have made a profit or not depending on what we’ve spent. This KPI is quite interesting if we invest in Google Ads and/or Social Ads campaigns since we will be able to figure out if it’s worth it to continue spending money on them, increase/decrease our investment, or get rid of it altogether.
<h3>Average Order Value (AOV)</h3>
Easy. It’s the result of dividing sales by the number of transactions; thus, obtaining an average value of each sale either globally or through different and specific channels. If we **segment it by channels**, we’ll get information on whether your customers are spending more (on average) on certain channels and try to understand your target audience better.
<h3>Customer Lifetime Value (CLV)</h3>
This KPI gives us the “**engagement**” and this is the capacity that a brand or product has to create in order to establish a solid relationship with its consumers or users. This metric gives us an idea of the total number of purchases that a potential customer would make over a period of time if they remained loyal to the brand or product, but remember that this KPI is relative! A customer who buys a little over many years is more interesting for us than someone who only buys once and spends more money. What we try to achieve with this indicator is to organize a future projection based on the behavior patterns of our own customers.
<h3>Cost per Acquisition (CPA) or Cost per Share</h3>
We sell, yes, but that process requires a series of actions that cost us an investment of money, time, and resources. In other words, we don't get our sales for free. With the CPA (Cost per Acquisition) we know how much it costs us to get a new customer and how much those strategies that we make to get new contacts (what in marketing we know as leads) based on a **buyer’s persona**.

We will see the real impact of our paid advertising campaigns, which are almost always necessary and beneficial if we do them well. If we don't know how to do a good PPC campaign (because let's be honest, it's something complicated), we can resort to <a href="https://www.cleverecommerce.com?utm_source=https%3A%2F%2Fwww.channable.com%2F&amp;utm_medium=referral&amp;utm_campaign=guestposting&amp;utm_content=guestpost_essential_ecommerce_kpis" target="_blank" rel="noopener noreferrer">free tools or apps that help us with these investments in getting paid traffic</a>.
<h3>Sales Conversion Rate</h3>
This is the star figure, the one that shows us at the end of the day **the profitability of our eCommerce shop**, and our goal, of course, is to make this number as high as possible. It is obtained by dividing the number of sales by the number of visits to a channel. However, don’t worry because normally this rate does not exceed 2% in most businesses, so if you get a number lower than 3 or 4% ... You're doing fine!
<h3>Shopping Cart Abandonment Rate</h3>
Data from various studies indicate that** the abandonment rate of shopping carts/baskets is 79%, a very high figure**. Why? It could be due to the shipping costs or the lack of information about a product -- this is why we must always try our best to understand our goal as much as possible with a good customer journey and a good buyer in mind, as mentioned previously. How many people put something in the shopping cart but then leave it there and exit out? This is an important piece of data, especially to know the reasons and make the necessary improvements in our eCommerce shop so that this percentage can be reduced as much as possible.

Now that you know the most important KPIs to measure the performance of your business, you may want to <a href="https://www.cleverecommerce.com/ecommerce-blog/ecommerce-conversion-rate?utm_source=https%3A%2F%2Fwww.channable.com%2F&amp;utm_medium=referral&amp;utm_campaign=guestposting&amp;utm_content=guestpost_essential_ecommerce_kpis" target="_blank" rel="noopener noreferrer">know more about how to increase the conversion rate of your eCommerce shop</a>. Okay, maybe your brain is fried after all those numbers and indicators, but at least knowledge doesn't take up space!

Essential metrics you must pay attention to if you own an eCommerce business

If you have an online shop, there are more and more events that you have to mark as important on the calendar. Black Friday and Cyber ​​Monday, Christmas, summer sales, and for the last few years, Amazon Prime Day. In 2015, <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">Amazon</a> wanted to innovate the sales seasons by offering great deals that were only available for 30 hours. This way the marketplace not only joined the “sales bandwagon” but made Amazon Prime Day a highly anticipated date for their loyal Amazon Prime customers.

<img class="size-full wp-image-26829 aligncenter" src="https://media.graphcms.com/jVuKzBjQGaYU0jcQr5bv" alt="" width="600" height="787" />
<h2>What is Amazon Prime Day?</h2>
Amazon Prime Day is an annual event that is celebrated in 18 countries, including the United States, Canada, the United Kingdom, France, Germany, Spain, and China. For approximately 30 hours, people can buy all kinds of products at very low prices.

In order to enjoy Amazon Prime Day, you must be an Amazon Prime customer. The offers are changed and renewed throughout Amazon Prime Day, so customers have to complete purchases quickly for their desired products. It is estimated that in 2019 approximately **40% of the products came from small/medium businesses** that use Amazon as one of their online sales platforms.

It is possible to find discounts on all kinds of products, although the biggest offers are found on Amazon-brand products, especially those related to the electronics sector. In 2019 the best sellers were Echo Dots, Fire TV Sticks, and Kindles.

Historically, it has always been celebrated during the month of July. However, this year due to the uncertainty experienced by COVID-19, <a href="https://www.cnbc.com/2020/07/02/amazon-delays-prime-day-until-october-due-to-coronavirus.html" target="_blank" rel="noopener noreferrer">the date has been postponed several times</a>. With the huge increase in orders that Amazon received during the first half of the year, it was impossible to stage an event as popular as Amazon Prime Day. In the absence of official confirmation, everything indicates that it will be held in October, but we are still waiting for a final date.
<h2>Why should you participate in Amazon Prime Day?</h2>
Amazon Prime Day 2019 was a resounding success, becoming the largest event in Amazon's history; even surpassing Black Friday and Cyber ​​Monday 2018. In 2019 more than 1 million offers were available worldwide.

While Amazon never discloses the revenue generated by Amazon Prime Day, there is that suggests its great growth year on year. For example, it’s predicted that over 100 million products were sold in 2018. However, in 2019 the number of products sold is said to have almost doubled reaching 175 million.

This large number of purchases implies a large number of returns. According to Adobe Digital Insights, 30% more products were returned in 2018 than during Amazon Prime Day 2017. This means that sellers must have an incredible logistic service to be able to handle this event with the required guarantees.
<h2>How can you sell your products on Amazon Prime Day?</h2>
First and foremost, if you still don't have your catalog integrated into Amazon, you definitely should in preparation for Amazon Prime Day and in general. In the following video, we explain the 6 steps you should follow to create a quality listing for Amazon in a quick and easy way.
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/k24FayMRioY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
Once your listing is integrated into Amazon, you need to improve the visibility of your products to make sure you stand out from the competition. Competition is fierce, especially on a day as important as Amazon Prime.

Here are some of our best tips that can help your business succeed on Prime Day:

- Create attractive titles for your products including keywords and relevant attributes such as brand, color, material, and size.
- Use Amazon Pay Per Click to give your products a jump-start.
- Reduce shipping times, response times, and the number of faulty orders to reach the Buy Box.
- <a href="/blog/blog-improve-opinions-amazon" target="_blank" rel="noopener noreferrer">Improve your verified reviews on Amazon</a>.

Check out our other blog in which we offer you more tips you should implement to help you to <a href="/blog/blog-tips-for-advertising-your-products-on-amazon" target="_blank" rel="noopener noreferrer">advertise your products successfully on Amazon</a>. With Channable's feed manager, it’s simple to configure your Amazon listing. You can also manage all your <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">Amazon orders directly from your eCommerce platform</a>, and even configure the <a href="/integrations" target="_blank" rel="noopener noreferrer">listing for other marketplaces</a>. If you have any further questions, <a href="/contact" target="_blank" rel="noopener noreferrer">our dedicated team</a> is more than happy to help.

Amazon Prime Day - What to expect and how to profit from it

<a href="https://marketingplatform.google.com/intl/en_uk/about/search-ads-360" target="_blank" rel="noopener noreferrer">Google Search Ads 360</a> (SA360) is the part of the <a href="/integrations/google-marketing-platform" target="_blank" rel="noopener noreferrer">Google Marketing Platform </a>that enables advertisers to plan, measure, bid, and manage search ads on Google, Bing, Yahoo Japan, and Baidu. As it is part of the Google Marketing Platform, users can easily jump to and integrate data from other products in the Google Marketing Platform such as Analytics 360, <a href="https://marketingplatform.google.com/intl/en_uk/about/display-video-360" target="_blank" rel="noopener noreferrer">Display &amp; Video 360</a>, or Optimize 360. SA360 makes it more efficient to manage PPC in one place, as well as with a familiar interface.

[caption id="attachment_18660" align="aligncenter" width="500"]<img class="size-full wp-image-18660" src="https://media.graphcms.com/J0wUOBMR5aXrpCSfNqAz" alt="channable google marketing platform " width="500" height="352" /> <a href="https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform" target="_blank" rel="noopener noreferrer">Source</a>[/caption]
<h2>What makes SA360 different?</h2>
Advertisers with a significantly bigger budget and larger, dynamic inventory benefit most from SA360’s offering. This is because, in addition to managing ad campaigns for many search engines (multi-platform management), there are a few notable features that make SA360 appealing:
<ul markdown>
 	<li>**ADVANCED BID STRATEGIES**
The bid strategy options in SA360 are more advanced and intricate for a more effective ad campaign. Auto bidding is powered by Google’s machine learning technology. There are various options for bid strategies including revenue and conversion options. SA360 also integrates with conversion tracking analytics, which can be used in building a bid strategy. Furthermore, there are advanced targeting options and even formulas to make a customizable bid strategy. In addition, as SA360 is multi-platform, your bids can be unified across all search engines.</li>
</ul>
<ul markdown>
 	<li>**INVENTORY MANAGEMENT**
With inventory management, advertisers are able to distribute ads on an individual inventory level (e.g. per SKU) in inventory campaigns.</li>
</ul>
<blockquote>What are inventory campaigns? Search Ads 360’s inventory campaigns are similar to traditional ad campaigns, but they automatically change when your product inventory changes.</blockquote>
To get started with inventory campaigns, you need to supply Google with your inventory. Your inventory needs to be supplied in a feed that meets the standards of Google. <em>BEWARE</em>, often, your feed is not in the right format to be correctly uploaded into Google so using a data feed management tool like Channable is recommended to improve your setup experience.
<h2>Improving SA360 with Channable</h2>
<a href="/success-stories/tui-channable-improve-group-wide-collaboration-save-time-offer-flexibility" target="_blank" rel="noopener noreferrer">Channable client TUI has had plenty of experience with using Channable</a> to make the most out of SA360’s inventory campaigns. TUI began using SA360 because it could help centralize the whole TUI group’s PPC in one platform. “We use Search Ads 360 in order to be able to advertise all our stock. All our keywords, all our combinations, all our hotels, all our destinations, all that is done in a dynamic way.”

However, the team discovered it had the issue of having non-complementary feeds. Whilst it is possible to manage modifications in SA360, TUI found the SA360 interface and setup was far from ideal. “That’s where Channable came in place because we’re way more flexible doing it, it’s faster, and the UX is way better.” Once TUI was able to build the perfect feed in Channable, it was simply a matter of connecting the feeds in SA360 and then deciding what to send out and where to advertise.

In addition to using Channable to meet SA360’s feed standards, TUI improved their use of SA360 because it is easier to manage what inventory is sent to SA360. “Why should we advertise a certain town on Crete if we only have 5 departure dates available to that specific destination? From a PPC perspective, if you know that something is most likely to occur, you can put it in the feed.” Without Channable, TUI would only be able to react after a sales opportunity ends e.g. stop advertising a flight with only a few seats left.
<h2>Getting started</h2>
To use SA360, you will need to contact <a href="https://marketingplatform.google.com/intl/en_uk/about/contact-us">Google’s sales team</a>. Once you have access, Channable can help you get started with SA360 faster and save you time. TUI has also seen improvement in expenditures by using Channable with SA360. Channable has attributed to a huge number of savings in terms of conversion expense. <a href="https://app.channable.com/login">Sign up to Channable today</a> to begin building the perfect feed for SA360.

If you only like the sound of SA360’s inventory management feature and only want to focus on Google Ads and/or Microsoft advertising or have a lower budget, <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">try Channable’s PPC tool</a>. With Channable’s PPC tool, you can build campaigns, ad groups, and ad copy with your inventory values. Unlike Google’s custom pricing, Channable’s PPC tool starts from<a href="/pricing" target="_blank" rel="noopener noreferrer"> €99 a month</a>. <a href="/contact">Contact the team</a> for a free demo and exclusive access.

How can you improve your use of Search Ads 360? - TUI & Channable

<p style="text-align: left;">It’s beginning to look a lot like Christmas, especially in the world of eCommerce. Which also makes it more important to distinguish your offers from competitors.With our last-minute tips, you can easily upsell your business this season and make customers fall for your offers. 'Tis the season for promotions, services, and offers online shoppers can't resist.</p>


[caption id="attachment_19015" align="alignnone" width="800"]<img class="wp-image-19015 size-full" src="https://media.graphcms.com/NajjTqrAQrC7O7u7X96R" alt="Last minute holiday tips" width="800" height="1333" /> Our list to finish the year strong[/caption]

6 jolly last-minute tips [infographic]

Valentine's Day has surpassed Easter as the biggest eCommerce event in the beginning of the calendar year. And it is still growing in importance - especially for online marketing. The perfect V-Day purchase in 2020 will be made last-minute but it will have a personal touch. Catering to such a dynamic, heartfelt market is no problem with data feed management and PPC automation. Learn how to equip your online shop and lead the way towards the perfect Valentine's experience for your customers.

![Infographic](https://media.graphcms.com/Iop9j6vBQ5uUpGX2YQag)

[center][button link="https://media.graphcms.com/N74xii6iRvqRQGs21tUw"]See full infographic[/button][/center]

V-Day is not only for lovers [infographic]

Italy is one of the fastest growing European countries for eCommerce. According to the B2C E-Commerce Observatory, eCommerce in Italy generated €27 billion in 2018, showing an increase of 16% compared to 2017.

Channable wants to help shed some light on this, potentially unknown market for your business. You can read more details about the situation of eCommerce in Italy, such as what payment methods are the most used, which sectors are the most demanded, and, above all, which platforms are the most in demand.
<h2>What are the benefits of selling online to the Italian market?</h2>
<ol>
 	<li>You will find less competition than other markets with more experience in eCommerce, such as Germany and the United Kingdom. Around 20% of online stores generate 70% of online sales. With much less competition, it will be easier to stand out.</li>
 	<li>The mentality of the Italian buyer is changing. Every day there are more and more online shoppers and more purchases are being made on smartphones. Currently, about 24 million people shop online in Italy.</li>
 	<li>Italian brands cannot address this increased demand, so there is room for foreign brands that offer new and innovative products.</li>
</ol>
<img class="alignnone size-full wp-image-20243" src="https://media.graphcms.com/KZqyqe6lTj24aMp2rkm2" alt="eCommerce in Italy" width="2923" height="1689" />
<h2>The Italian market, how does it work?</h2>
<ul markdown>
 	<li>**<em>Payment methods</em>**</li>
</ul>
You should consider the following payment methods. According to Icepay, you cannot ignore the Italian CartaSi credit card if you want to sell your products and services in Italy. Together with MasterCard and VISA, they are the most used cards. We must also highlight PayPal and payment on delivery or payment upon delivery. Prepaid cards such as Postepay or Italian mail are also common.
<ul markdown>
 	<li>**<em>Purchase hours</em>**</li>
</ul>
You should not forget that in Italy there are big differences between the north and the south. An example being work schedules. In the north they usually finish work at 6:00 pm, while in the south they end much later because of the break for lunch. Translating to online shopping schedules that are also different.
<ul markdown>
 	<li>**<em>Catalog in Italian, YES or YES</em>**</li>
</ul>
The vast majority of the population speaks Italian, so they will feel more comfortable completing the purchase if the information of the products or services is available in Italian. Therefore you should consider the option of translating your webshop, especially if you use comparison websites such as Google Shopping.
<ul markdown>
 	<li>**<em>Amazon, the indispensable marketplace</em>**</li>
</ul>
As in many other countries, Amazon is one of the undisputed leaders in the Italian market. You should not forget that with the Channable API connection you can send <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">your listing of products to Amazon</a> in minutes.

Other very used channels are Zalando, eBay, Wish, ManoMano and Privalia, which we also have connections with all these online platforms. You can send your optimized and updated product listing through a feed or API connection, depending on the channel. Check all the <a href="/integrations?country=italy" target="_blank" rel="noopener noreferrer">list of channels available in Channable</a>.
<ul markdown>
 	<li>**<em>Most used shipping companies in Italy</em>**</li>
</ul>
Regarding the ranking of the most used shipping companies in Italy, we can highlight these 6: DHL, BRT, TNT, Savino del Bene, CEVA and Saima Avandero.

If your eCommerce webshop is developed with PrestaShop, Magento, Shopify or Woocommerce, you may want to know that we have <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">order connections</a> with all of them. That means that you can manage Amazon and eBay orders directly in your webshop, centralizing marketplaces orders in one place and making their management much easier.

As you know, shipping products can be the best point of contact with the customer. That's why you might be interested in using a platform like <a href="https://www.qapla.it/en" target="_blank" rel="noopener noreferrer">Qapla</a>. Thanks to this Italian tool you can take advantage of the delivery of the order status to include information on other products, increasing the possibility of doing upsells and cross sells, improving this way the brand awareness and loyalty.
<ul markdown>
 	<li>**<em>Most demanded sectors</em>**</li>
</ul>
The sector with the highest growth in eCommerce in Italy compared to 2018 figures is for the food sector, which has grown 40%, followed by the home and decoration sector, which increased by 30%. However, we cannot forget that tourism, fashion, electronics and the beauty sector still reign.
<ul markdown>
 	<li>**<em>Other advise</em>**</li>
</ul>
Italian consumers have high expectations about customer service, but they are often patient, they have no problem with receiving orders in 3 or 5 days. However, on many occasions they assume that shipping will be for free. In addition, it is important to offer simple solutions for returns, especially for the fashion sector where returns are around 40%.
<h2>eCommerce in Italy, last figures</h2>
According the the last "Osservatorio eCommerce B2C 2019" (Osservatori Digital Innovation - Poli.Mi. and Consorzio Netcomm), online purchases in both Italian and foreign online shops have reached 31.6 billion euros, which represents a 15% increase from 2018. The purchase of products has increased by 21%, compared to the purchase of services, which has only increased by 8%. This phenomenon has caused a considerable increase in the number of shipments. In terms of transactions, the value of the purchase of products has reached 18 billion euros, compared to 13.5 billion generated in the services sector.
<h2>Where to start?</h2>
It is true that breaking through into a new market can be intimidating. But if you have enough information that allows you to control the situation, everything will be easier. It is always good to start with a SWOT analysis, which allows you to discover the weaknesses, strengths, threats and opportunities of your company to face that new market that you want to explore. We hope that the indications offered in this article about the situation of eCommerce in Italy will help you to configure this analysis and future strategy of your company in the Italian market.

The keys to expanding your online business in Italy

The best ecomm strategies include these 7 easy-to-implement tactics that help you to:

*   Show up in the right place at the right time
*   Select and sell on multiple shopping portals with a click of a button
*   Use inexpensive online advertising more effectively to promote your products
*   Automate the process with real-time order to delivery information at your fingertips

7 tactics to increase profitability from eCommerce stores

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

Social media networks have become an everyday norm for a large portion of the globe. Whether it’s a way to kill time when you’re waiting, discovering new products or hobbies, or a way for you to keep in touch with your loved ones. People are spending hours a week on their devices. <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">No wonder social media platforms</a> are becoming the hot spot for businesses to reach and connect to their audiences.

Keeping on top of all the networks and how to advertise on them can be a struggle. Being visible and found on social media networks is a full-time job. Using an optimized product catalog feed can save you time in getting started, so you can concentrate on converting viewers. This comparison of the biggest social media networks (<a href="/integrations/facebook-product-feed">Facebook</a>, <a href="/integrations/instagram">Instagram</a>, <a href="/integrations/pinterest">Pinterest</a>, and <a href="/integrations/snapchat">Snapchat</a>) can give you a good indication of which platform will work best for your offering, and help you generate an optimized feed to advertise faster.

![channable---Réseaux-sociaux-pour-le-E-commerce-EN.jpg](https://media.graphcms.com/9upbXbgwSCFTzRb65GpQ)

If you would like to read more about <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">advertising on social media platforms</a> or <a href="/blog/blog-get-the-most-out-of-pinterest-advertising">advertising specifically on Pinterest</a>, Channable has written a few <a href="/blog">blogs</a> on the subject.

Itching to get started with advertising on social media channels with Channable? <a href="/signup" target="_blank" rel="noopener noreferrer">Sign up for a free trial account today</a> and <a href="/contact" target="_blank" rel="noopener noreferrer">get in touch</a> with the team to schedule a free demo.

<em>Read this in <a href="/nl/blog/infographic-hoe-kun-je-jouw-social-media-advertising-synchroniseren-met-je-online-winkel">Dutch</a> or <a href="/de/blog/infographic-synchronisieren-sie-ihre-werbung-auf-social-media-mit-ihrem-online-shop">German</a>.</em>

How to sync your social media advertising efforts with your online shop [infographic]

There are many shipping methods, matching the different types of customers you have. Many consumers look for the most reliable shipping method, although the price also influences the choice of the chosen shipping.

For instance, many Americans prefer faster shipping over having the absolute cheapest option. Of course, delivery time is a determining factor to a certain extent. The large online retailers and their express delivery methods have made everyone, as consumers, more and more demanding in this regard. 44% of consumers perceive same-day delivery as a sign of trust and are willing to pay more for this method.

We understand that with so many options it can be overwhelming to make a choice and meet all the requirements demanded of your clients. However, we are here to help you make that choice! Below is a list of 6 key points to help you create a strategy that best suits your online shop.
<h2>6 key points to consider when creating your shipping strategy</h2>
**1. Carriers and shipping methods **

Not all products sold online today have the same characteristics. When considering the most appropriate shipping method for the items you sell in your online shop, you should not only focus on the product itself, but also on consumers. What kind of customers do you have?

Depending on the type of customer and the type of product, consumers will not be surprised to have to wait a couple of days until they receive their order. Therefore, a carrier with ultrafast shipments and very expensive rates may not be the best choice. Some customers will focus more on economic factors than on delivery time, while others will simply take what is presented. Our tip? Know your customers and their needs, and then offer the best method to meet their needs.

**2. Shipping costs**

Shipping costs are one of the most decisive factors when completing a purchase process. The US is a particularly demanding country with regard to shipping costs.

Free shipping is the best option to get customers to complete their purchase. However, you have to take into account certain factors so that absorbing shipping costs on behalf of the customer does not result in losing money.

Free but controlled shipping costs are an excellent marketing strategy to target who can access free shipping without a loss for your business. For example, shipping can be free or not depending on the location, weight, and total of the order.

In the US, a common practice is to offer free shipping when standard delivery is chosen or if a product is over $20, for example, but may require payment in other countries or for an expedited option.

When determining different methods, consider the all rates that carriers apply and stay within a margin that benefits your business.

**3. Automating the shipping process**

It is estimated that the average time spent processing an order is around 10 minutes. From the moment a new order enters the system until the package is ready to be picked up, the carrier must perform a series of tasks that many retailers continue to handle manually. However,<a href="https://www.sendcloud.com/process-orders?utm_source=Blog&amp;utm_medium=referral&amp;utm_campaign=blog_channable" target="_blank" rel="noopener noreferrer"> automating the shipping process</a> can save up to 3 minutes per order.
<ul markdown>
 	<li>Shipping rules: configure custom shipping rules to detect the appropriate shipping method for each type of order.</li>
 	<li>Automated pick-ups: with an automatic shipping list you can instantly schedule a pick-up for your orders once enough have been placed.</li>
 	<li>Creating and printing labels: nobody should be “copy and pasting” or typing the addresses of clients separately. Automatically creating a label list is essential to help the flow of your products.</li>
 	<li>Documents, tariffs, and taxes: the bane of every retailer, customs and tax forms, invoices, and personal income tax / VAT. There are now tools available to automatically generate these documents.</li>
 	<li>Automated update emails: no longer will you have to worry about keeping the customer aware of the purchase process, as these emails are automatically sent at predetermined intervals, updating the status of the order at all times.</li>
</ul>
<img class="alignnone size-full wp-image-20693" src="https://media.graphcms.com/RApkF27KTUiHRZAaWDQv" alt="Emails seguimiento pedidos" width="2392" height="1028" />

**4. Tracking emails**

A satisfying shopping experience does not happen by just clicking a button and filling in some fields. Up to 90% of follow-up emails are opened and read. This presents an opportunity to promote other items, sell more items, and build customer loyalty.

One sneaky idea is to add related articles, banners, or information about your business in the mail with the shipping information. The chances of customers opening and seeing this information will be high.

![article-image-ckgijxfko06np0b07eik47qtn-9485.jpg](https://media.graphcms.com/CThAg2SSRTSGcfClf5er)

**5. Return strategies**

67% of consumers read the return policy before deciding to buy from an online shop. For 84% of them, this is one of the most important factors when making a purchase online. It is important that the customer can access clear policies about the return period of a product and what are the options to return it. Your return policy must appear in a visible place on your website and be written in a clear and concise manner.

<a href="https://www.sendcloud.com/return-portal?utm_source=Blog&amp;utm_medium=referral&amp;utm_campaign=blog_channable" target="_blank" rel="noopener noreferrer">Create your own return policy with different methods</a> for different countries or types of shipping, offering options that fit the needs of your customers. Can you afford to offer free returns or should return costs fall on the customer? Depending on the nature of your products, you can also consider a subscription model that includes free returns to subscribers as an advantage of their membership.

Finally, it is important to create an organized and detailed return form. Collecting the reasons for each return, which specific products are returned and the reason. Just as you manage each order that leaves, you must keep track of each item that is returned.

<img class="alignnone size-full wp-image-20703" src="https://media.graphcms.com/3Y232MpQvJYUgOQLOhQ0" alt="Devoluciones de pedidos" width="1288" height="1103" />

**6. International strategy**

Many online shops want to take the international leap and introduce their business abroad. A good international strategy may begin with the <a href="/blog/blog-amazon-netherlands-whattoexpect-howtoprepare" target="_blank" rel="noopener noreferrer">Amazon EU seller programs</a>.
The most important points to consider for a good international sales strategy are the following:
<ol>
 	<li>Negotiating international rates is essential when agreeing with carriers on shipping rates abroad.</li>
 	<li>Transparency in shipping methods and delivery times is another factor to consider. Customers want to know the details about delivery time and shipping costs before making a purchase. This way you will avoid abandoned carts from unexpected expenses or duty tax fields that can appear at the last moment.</li>
 	<li>Applying for European legislation is essential when you are going to make international shipments within the European Union. <a href="https://europa.eu/youreurope/citizens/consumers/shopping/shipping-delivery/index_en.htm" target="_blank" rel="noopener noreferrer">Check with the official website of the European Union</a> to ensure that your shipping process meets the requirements.</li>
</ol>

How to create a successful shipping strategy

Google Ads offers many extensions to make your ads stand out even more. Price extensions and sitelinks are two possibilities. With these extensions, your ads will stand out even more and enrich your ad copy. Potential customers are more inclined to click on your ads and therefore the click-through rate will be generally higher!
<h2>What are price extensions?</h2>
Price extensions allow you to highlight some of your products and/or services. They are displayed under your ad as a kind of menu, and the price will be shown too. See it as a showcase of the items you want to put in the spotlight! For example, products that are on sale, or relevant for a certain season or holiday. Users can browse through that menu and click on a product or service that interests them. They will then be taken directly to the page of that specific item.

<img class="aligncenter size-full wp-image-21605" src="https://media.graphcms.com/arLy0koPS4ej6LEAWgV8" alt="" width="771" height="395" />A working example is imagine you’re selling electronics, including laptops. You could set price extensions for any type/brand of laptop, such as Apple, Asus, or Toshiba, with a "starting from" price. If you have a couple of laptops on sale, then you could set price extensions for each laptop and its promotional price. You can make it as specific as you want!

**Advantages of price extensions**
<ul markdown>
 	<li>Price extensions display well on computers and mobile devices. Make sure that the pages to which the price extensions lead to are also optimized for mobile devices!</li>
 	<li>There are no additional costs. A click on a price extension costs the same as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite your ad copy, you just add price extensions. You will also not lose any performance statistics because of this.</li>
</ul>
<h2>Price extensions in Channable</h2>
Google Ads <a href="https://support.channable.com/hc/en-us/articles/360037375474-How-do-I-add-price-extensions-to-Google-ads-">price extensions are available in Channable </a>and can be implemented easily Now you can dynamically highlight your items in your ads. The different elements of a price extension are: "headline", "description" "landing page", and "price". In Channable, these fields are completely dynamic. This means that you can generate many price extensions based on your product feed. Note: In Channable, price extensions are created at ad group level.

<img class="aligncenter size-full wp-image-21595" src="https://media.graphcms.com/a25NGHQdS9OproncG6rS" alt="" width="1200" height="743" />

Some of our customers already use the Channable price extension feature. Erik, Acquisition Marketing Lead at international online travel company Travix, says "With the price extension feature in Channable we can automatically and widely add relevant price extensions in Google Ads at the ad group level. The feature is easy to set up and with the rules in Channable, we can customize it as desired. "

Travix, uses Google Ads for Cheaptickets.nl, which has a very large and rapidly changing inventory. "We are now using the feature to communicate the prices of other departure airports in our advertisements. We see an improvement in efficiency because the extensions are updated daily, so this saves us manual work. But, we also see a nice performance improvement in which the ads with price extensions achieve a higher CTR than ads without price extensions, "says Erik.

Nick Oltvoort, head of Advertising at digital agency, and <a href="/partners">Channable Gold Partner</a>, Adwise, is also happy creating price extensions with Channable. Especially to keep the prices up to date, something that is not yet easy to set manually through Google. He says, "we think it is a top feature, which allows us to keep the prices in the price extensions up-to-date with feed-based campaigns. Google has not yet made it easy to automate this quickly, so you often see in accounts that prices are no longer up-to-date after a while. This takes extra time to manually check and periodically track, which is a waste of time that you prefer to put into strategic work."

In short, deploying price extensions through Channable will save you a lot of time in keeping everything up to date. In addition to price extensions, it is also possible to use another Google extension with Channable: sitelinks!
<h2>What are sitelinks?</h2>
Sitelinks <a href="https://helpcenter.channable.com/hc/en-us/articles/360011084639-Adding-Sitelinks">are additional links</a> that are shown under an ad in the search results, and can lead people to specific pages on your site. They are extremely useful if you want to add extra links to website pages to your ad, for example, to a specific product page or a page with your opening hours. This allows potential customers to get faster to the pages of your website that are relevant to them. In addition, your ad with sitelinks occupies a more prominent place among Google search results, pushing other ads down. Your visibility is therefore also increased!

<img class="aligncenter size-full wp-image-21635" src="https://media.graphcms.com/BPkl6wXwQXmg91hBDa9Q" alt="" width="1500" height="997" />

**Advantages of sitelinks **
<ul markdown>
 	<li>Sitelinks display well on computers and on mobile devices. Your ad can show up to six sitelinks on a computer and up to eight on a mobile device. The minimum number of sitelinks is two.</li>
 	<li>There are no additional costs. A click on a sitelink is billed as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite ad copy, you just add sitelinks. You will also not lose any performance statistics because of this.</li>
 	<li>You gain insight into the specific clicks and you, therefore, know what your potential customers find most interesting.</li>
</ul>
<h2>Sitelinks in Channable</h2>
Add dynamic sitelinks <a href="https://support.channable.com/hc/en-us/articles/360010996874-How-do-I-add-sitelinks-to-Google-ads-" target="_blank" rel="noopener noreferrer">to your ads using Channable</a>. All fields from a sitelink, the "link text", "link URL", and the two descriptions can be built entirely with dynamic fields. This means that you can generate many sitelinks based on your product feed. Note that in Channable, sitelinks are created at the ad group level.

<img class="aligncenter size-full wp-image-21600" src="https://media.graphcms.com/NxlVfGHQmy5mriDvuIR3" alt="" width="1654" height="1024" />

Do you want to significantly increase your CTR? Are you ready to automate your ads and campaigns with <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable's PPC tool</a>? Create your own free account <a href="/signup" target="_blank" rel="noopener noreferrer">here</a> and / or <a href="/contact" target="_blank" rel="noopener noreferrer">contact one</a> of our Channable's sales teams for more information.

Increase the CTR of your ads with price extensions and sitelinks

On 28th April 2020, the <a href="https://docs.magento.com/m2/ee/user_guide/sales-channels/google-ads/google-eol.html" target="_blank" rel="noopener noreferrer">Google Shopping ads Channel will be disabled and removed from the Magento Marketplace</a>. If you had been using the Google Shopping ads Channel extension, **Magento has recommended searching for alternative extensions** in the<a href="https://marketplace.magento.com?_ga=2.47602919.1536390789.1587384265-1906944811.1586434258" target="_blank" rel="noopener noreferrer"> Magento Marketplace</a> that meet your needs, and/or migrating your catalog manually to the Google Merchant Center and Google Ads.

If you’re a Magento retailer who was using the Google Shopping ads Channel,** your product data will not be sent to the Google Merchant Center** and **your Shopping Campaigns will no longer be synced**. The ads will continue to run as they were set up, but they will not be updated.

You can easily send your product data to the Google Merchant Center if you have a Google Shopping feed at hand. You may need to create one to fit Google’s requirements, or even <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">optimize it to ensure you’ll be creating high-quality ads</a>.

However, it is highly recommended by Magento to explore alternative extensions to minimize disruption to your Google Shopping campaigns. Channable’s PPC tool is one such alternative that can be set up within a day and gives you <a href="https://helpcenter.channable.com/hc/en-us/articles/360011005320-How-do-I-create-shopping-campaigns-from-Channable-" target="_blank" rel="noopener noreferrer">supreme control on your Shopping ads</a>.
<h2>How can Channable help?</h2>
<a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable’s PPC tool</a> can be used in a similar way to the Google Shopping ads Channel and even offers additional benefits such as back up templates, keywords generation, <a href="/blog/google-expanded-ads-with-channable" target="_blank" rel="noopener noreferrer">sitelinks, and price extensions</a>. Channable can be found in the Magento marketplace and offers a seamless integration thanks to its <a href="/integrations/magento" target="_blank" rel="noopener noreferrer">Magento plugin</a>.

Users can create ad groups per product for Google Shopping campaigns and ads in mass. The Channable PPC tool provides you with the power to advertise at a product level, enabling more control over which products are advertised in Shopping Campaigns, the bid for each product, and negative keywords per item.

Having full control lowers ad spend on products with a low ROAS, improving campaign performance. In addition, any new products added to the product feed will be automatically added to the Google Shopping Campaigns. Channable’s Shopping Campaigns can help you utilize Google Shopping Campaigns to its fullest potential without the need for a dedicated team or an advanced online advertising background.

If you’re a Magento retailer that has been affected by the discontinuation of Google Shopping ads Channel, Channable would like to offer the first month of Shopping ads created by Channable for FREE. Just use the promo code** MAGENTOGSC _2020** when you create an account in Channable. <span style="text-decoration: underline;">This promo code will be valid until 15th June 2020</span>. For more information, <a href="/contact" target="_blank" rel="noopener noreferrer">please get in contact with a member of our sales team</a>.

Channable’s offering for all those affected by the end of Magento’s Google Shopping ads extension

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://media.graphcms.com/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://media.graphcms.com/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://media.graphcms.com/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

<h2>Why is there a new Fnac API?</h2>
The Fnac **Products** API is the new API and it allows you to send unknown products (EAN and other important information) to Fnac. No more “product not found” errors! It only needs to be used once so that Fnac can add the product to its database. Fnac will receive and upload the item(s) and all its accompanying information into the Fnac system.

The other Fnac API (the one that has been in Channable a long time) has been renamed Fnac **Offers** API. It is used for creating, updating or deleting product listings/offers on Fnac. You can optimize product information, control flow, sync stock levels and provide Fnac with all the vital information they need in order to sell your products e.g. shipping costs. If you wish to use <a href="/products/marketplace-integrator">Channable’s order connection</a> for Fnac, a feature that synchronizes order information from Fnac to your online shop, then a Fnac Offers API is necessary.
<h2>How do I do it?</h2>
You will first need to create a Mirakl account. You can then create the new Fnac Products API in Channable and complete the attribute builder stage with all the required attributes. Then you just have to click “Run now” in the API overview and Channable will send the new products and their information (EANs, title etc.) to Fnac.

Once this has happened, the Fnac Products API can be paused. Simply because the new products will be in the system. There is no need to send them again and it will help keep the Channable tool running smoothly.

You will then need to create a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">Fnac Offers API</a> to control and modify the products offers you want on Fnac.
<h2>More information?</h2>
For a more visual and detailed guide on how to use the new Fnac Products API, check out the <a href="https://support.channable.com/hc/en-us/articles/360019296454-How-do-I-add-unknown-EANs-to-Fnac-" target="_blank" rel="noopener">help center article</a> we’ve written. There is also a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">help center article</a> for creating product listings for Fnac.

Send new products to Fnac with Channable’s Fnac Products API

Search advertising marketing automation tools were introduced to reduce the time and effort spent on tasks that could be done by anybody. They are there to enable the optimization of processes, costs, and efforts. Naturally, there will be certain processes that businesses will prefer to be handled by a real marketer. By identifying what those are, you can start to draw up a list of what you expect from a marketing automation tool, the essentials, and what would be nice for it to do. Not all tools are perfect, but knowing what aches and pains it can soothe are worth knowing.

Automating the generation of search ads is one method of marketing automation for search advertising. Whilst the functionalities of each search ad generation tool differ, they all aim to save time, lower CPA, and increase ROAS/ROI. Channable’s PPC tool is no exception and focuses on being a marketing automation tool for** feed-based automation** for both search and shopping campaign creation. But what does that actually mean? And how is it different from other tools?

<img class="alignnone size-full wp-image-15188" src="https://media.graphcms.com/gnKmvF1pR96iL5eDifFj" alt="" width="1070" height="515" />
<h2>What can you do with the Channable PPC tool?</h2>
As the Channable PPC tool is a feed-based generation tool, you can use it for aspects of search advertising that can be generated from item attributes imported via a data feed, plugin or API. These aspects include:
<ul markdown>
 	<li>Campaigns</li>
 	<li>Ad groups: medium and/or long tail</li>
 	<li>Ad copy</li>
 	<li>Shopping Campaigns</li>
 	<li>Keywords</li>
 	<li>Negative keywords</li>
 	<li>Basic targeting</li>
 	<li>A default CPC</li>
 	<li>Sitelinks</li>
</ul>
Using an ad generation tool is useful if you need to generate a large number of ads that are still unique for the right audience. Managing ads for thousands of items can be time-consuming. Not only when it comes to creating the ads but also having to keep them up to date and pausing irrelevant ones.

Channable’s tool ensures that your ads are up-to-date and relevant as you can use dynamic information in your feed to create the above-mentioned list.

For example, if you wanted a campaign for each subcategory or destination you offer, simply use the field ‘subcategory’ when building the campaign template in Channable. There is also a template for ad copy, so you can create unique ads from one template because of the dynamic information contained in your feed.

<img class="alignnone size-full wp-image-15186" src="https://media.graphcms.com/4aK3vBMYTT6ibH5oPXV7" alt="" width="1070" height="489" />
<h2>What will I still have to do?</h2>
Bid Management, budget, and advanced targeting are not included in the Channable PPC tool. Although Channable can be used to set a default CPC or targeting, we recommend you finetune this in your Google or Bing ads manager. Do not worry, adjusting CPC and targeting will not result in any errors in Channable.

Furthermore, if Channable is unable to help you create certain campaigns, ad groups or keywords you can still manually create them in your ads manager. As these manually added ads will not be linked to Channable, they will not be affected by Channable and will remain in your ad account intact.

Finally, campaigns and ad groups that are created in Channable, **cannot** then be edited in Google/Bing. This is because the synchronization between Channable and your ad manager will be lost. Therefore, ads will not be refreshed as they will no longer be recognized by Channable. This will ultimately result in an error in Channable.

When choosing a tool, you need to think about what it is you want it to assist you with, what’s necessary and what is nice to have. If you’re looking for a solution to help you manage and create the right ads, with relevant keywords, and a clear and comprehensible structure in campaigns and ad groups, then Channable’s PPC tool could be the best option.

The dynamic nature of the PPC tool means that the campaigns, ad groups, ads, and keywords are always cohesive with your site and relevant. So long as you’re aware that there will be certain aspects like bid management, budget and targeting that you will still have to do manually. Furthermore, remember a tool is there to compliment and help you but you will still have full control and can revert to manual when necessary.


Why use a marketing automation tool to automate search ads?

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

Get ready to reach more customers, sell more, and still relax this sale season.

<img class="aligncenter size-full wp-image-15271" src="https://media.graphcms.com/ISlJCWtBStiIPSmrlSvL" alt="" width="800" height="2133" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy this summer.

Tips for Summer Sale [infographic]

Being a Google premier partner often requires you to be on top of the latest Google developments, but you’re also eager to use them. <a href="https://support.google.com/google-ads/answer/7684791?hl=en-GB" target="_blank" rel="noopener noreferrer">Google’s responsive search ads</a> are the next biggest development in Google Ads, and Channable has ensured that the responsive search ads template is available in its <a href="/products/ppc-tool">SEA tool</a>. Roos Rabenberg from marketing agency <a href="https://www.yellowgrape.nl" target="_blank" rel="noopener noreferrer">Yellowgrape</a>, a Channable Partner, has already been busy experimenting with responsive search ads in Channable and cared to share the experience so far.
<h2>What are responsive search ads?</h2>
The responsive search ads feature is Google’s AI ad structure that will adapt to the internet user depending on what the technology has evaluated as most effective. Roos shared that “by entering 15 headlines and 4 descriptions, Google Ads will automatically test the combinations and display the best performing ads to the right customer. Responsive search ads maximize the relevance of the ad to the search term of the customer. More relevance means that your advertisement can enter more auctions. More auctions lead to a higher probability of the advertisement to win, which results in an increase in impressions and traffic.”
<h2>Why would someone want to use responsive search ads?</h2>
Google says that responsive search ads allow you to display more relevant messages to your potential customers and may even improve performance. For Roos, “Responsive search ads are of great value to each advertiser out there that wants to maximize the probability of conversions. Before, advertisers needed to decide whether or not an advertisement was relevant or performing well. Now, we let a machine decide which ads are performing best based on a multitude of variables that is impossible to take into account as a simple human being. It not only saves time, but it also leads to better customer experience in Google.”

Functionality wise, responsive search ads can be desirable because you are able to:
<ul markdown>
 	<li>Create flexible ads that can adapt to different device sizes</li>
 	<li>Save some time as you provide a set list of headlines and descriptions and Google will optimize the ad</li>
 	<li>Reach more people and increase ad group performance as combinations of your headlines and descriptions can generate more ads to compete in auctions and match more search queries</li>
</ul>
<h2>Why use Channable for responsive search ads?</h2>
Channable can be used to generate responsive search ads with dynamic information that updates the ads automatically. Dynamic fields use the information in your data feed to customize ads. One template can generate hundreds of variations of ads, headlines, and descriptions.

Yellowgrape was one of the first Channable clients to put Channable’s responsive search ads template to the test. Channable’s template was quickly deemed to Roos and the team as a valuable complement to starting with responsive ads as they realized “when using static ads, it can be hard to use up-to-date product information in your advertisements. In order to differentiate your ads from competitors, one must work with a feed management tool such as Channable. Creating advertisements in Channable can be done on different levels, such as brand-, category-, brand + category, and product level. By using keyword-related variables in a responsive search ad allows an advertiser to show relevant and up-to-date ads. This creates realistic expectations for the consumer. **Relevance level: 100%. Disappointment level: 0%.**”

<img class="alignnone wp-image-16656 aligncenter" src="https://media.graphcms.com/O1ZxcbCyTFOUixU8jVBc" alt="channable responsive search ads" width="652" height="249" />

Channable’s SEA tool has proven to help improve relevancy, personalization, and save time. With the responsive search ads template, Channable has strived to ensure even more efficiency and the means to support even higher quality ads. Please<a href="/contact" target="_blank" rel="noopener noreferrer"> get in contact</a> if you’re interested in Channable’s SEA tool and using Channable to generate responsive search ads. You can also <a href="/signup" target="_blank" rel="noopener noreferrer">open an unlimited free trial account</a> to get started.



Why use Google’s responsive search ads?

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://media.graphcms.com/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

Google is undeniably the current search engine leader. According to <a href="https://gs.statcounter.com/search-engine-market-share" target="_blank" rel="noopener noreferrer">stat counter</a>, 92% of internet searches were made with Google in 2018 worldwide. With such figures, it’s no surprise that advertising on Google is a favorite for online merchants. The success of this type of advertising is not only due to Google Ads, but also the unstoppable growth of Google Shopping.
<h2>What do product ratings in Google look like?</h2>
Product ratings on Google Shopping appear as a star rating. Written reviews can also appear in the organic search results in Google.
<img class="alignnone size-full wp-image-17038" src="https://media.graphcms.com/X2wrtnSkSUSPlkGxpPBu" alt="" width="1387" height="911" />

The rating is displayed on a scale that ranges from one to five stars. Ratings focus mainly on different aspects such as quality, materials, product features, user satisfaction, etc. Keep in mind, these ratings are for the product specifically not the seller. According to <a href="https://support.google.com/merchants/answer/6059553?hl=en-GB" target="_blank" rel="noopener noreferrer">Google</a>, the overall rating is compiled from various sources.

By clicking on product ratings, a potential buyer will be brought to the Google Shopping product page where all reviews are displayed. In addition to the ratings, this product page also displays the list of sellers/online shops that stock the item, prices, special offers, shipping information, and seller ratings.

<img class="alignnone size-full wp-image-17022" src="https://media.graphcms.com/MNwMId3SlSzFkgj9eXIw" alt="" width="1333" height="446" />
<h2>How do Google Product Ratings work?</h2>
Unlike the seller’s ratings, product ratings are specific to that individual product. Naturally, delivery experience, returns policy, and customer service all factor into a buying experience, Google product ratings are intended for the products themselves and not the sellers.

These product ratings are supplied by third parties, which can be different sellers, marketplaces, review sites, etc. To associate ratings to each product, Google uses unique product identifiers, such as GTIN or other data such as the SKU, the brand, manufacturer number (MPN), and the product URL.

If a search is very generic, for example “red t-shirt”, an overview of different models will be shown. When you click on one of the models, the ratings of the sellers will appear. Whereas, if a search term is more specific, includes the brand name or the specific seller, then only the ratings for this seller will be displayed.
<h2>Advantages of integrating product ratings into Google Shopping</h2>
<em>**Ratings and reviews can help you distinguish yourself from the competition.**</em>
Online shoppers are strongly influenced by the opinions of other consumers. Products with ratings are more distinguishable than those that do not, which improves conversions and therefore sales. If your listing has many positive reviews, it will be easier for you to sell.

<em>**More informed consumers**</em>
Opinions do not just allow one product to stand out against another, it also helps consumers make a decision. In most cases, product descriptions provided by sellers are often impersonal and partial, which makes customers wary. Therefore, customers value and trust the opinions of fellow customers more. Especially, when reviews provide information that is missing from the product description.

<em>**Improve your conversion rate**</em>
Customers who come to your online shop through Google Shopping are more likely to buy.
<h2>Steps to integrate reviews into Google Shopping with a Google Product Ratings feed</h2>
The first question you need to ask is: Do I have enough product reviews? You need to be able to supply <a href="/blog/infographic-product-feed-for-online-marketing">a feed</a> with a minimum of 50 reviews for all products, but where do you get them from? You can gather them from your own online shop, an external review site that you work with, and Google customer reviews.

Once you have enough reviews, follow the steps below:
<ol>
 	<li>First, you need to have a Google Merchant Center account that is linked to your online shop. If you do not yet have an account, you can find instructions on how to set one up in <a href="https://support.google.com/merchants/answer/188924" target="_blank" rel="noopener noreferrer">Google’s support center</a>.</li>
 	<li>Before you upload the feed, you need to complete <a href="https://support.google.com/merchants/contact/product_ratings_interest_form?hl=en&amp;visit_id=637000781696320879-1333004373&amp;rd=1" target="_blank" rel="noopener noreferrer">Google’s Product Ratings Interest form</a>.</li>
 	<li>Create the feed containing all the reviews. Google accepts it in an XML file format. Use Channable’s feed management tool to easily create such a file, notably as the required fields are already built into the tool. Meaning you can compile a Google Product Ratings feed in a few minutes.</li>
 	<li>Import the newly created XML/Product Ratings feed into the Merchant Center.</li>
</ol>
<img class="alignnone size-full wp-image-17027" src="https://media.graphcms.com/Zu2vREKoTDydrlDq1pV2" alt="" width="658" height="518" />

With Channable, you can modify your product data feed to the specifications of many Google products. You can create the perfect feed for Google Shopping, Google Display, Google Product Ratings, and even the Google Manufacturer Center. You can also set up the structure of your Shopping campaigns or create thousands of ads for Google Ads with the dynamic Channable SEA tool that uses information from your product feed. Channable is the most complete tool for managing all your marketing efforts on Google.

How to embed product ratings into Google Shopping?

GDPR. Those 4 dreaded letters. The<a href="https://edps.europa.eu/data-protection/data-protection/legislation/history-general-data-protection-regulation_en" target="_blank" rel="noopener"> General Data Protection Regulation</a> has instilled a certain amount of frenzy in the past few months. It is a new EU regulation introduced to harmonize data privacy laws across Europe to protect and empower EU citizens. But it needn’t be as scary or stressful as the media make it out to be (who would’ve guessed?). Admittedly, it was about time to update online data protection regulations, the previous one having been put in place a whopping 23 years ago. A time before Google (just), Facebook and Amazon.

The GDPR is being put into place to regulate the collection, storage, transfer and usage of personal data. For people, this is great news. For companies, this may mean a lot of paperwork but also an opportunity for companies to shine light on how they process personal information. Accordingly, these types of companies are coined **controllers** or **processors**, depending on what they do with the information. The **controller** determines the purpose and means of processing the personal data. **Processors** basically process personal data on behalf of the controller.

Naturally, due to the industry Channable is involved in, Channable is a processor as it processes a certain amount of personal data e.g. names, email addresses, and, if you use the order connection feature, order shipping information. Channable has received many inquiries into the actions that are being taken in preparation for GDPR. So to be more efficient, this post will cover how Channable is affected by GDPR and what you need to do.

Firstly, Channable holds the personal data of its users e.g. names and email addresses. This data is stored and encrypted in Channable’s servers. Therefore, a new privacy policy has been created to better communicate how Channable uses the personal data that you provide. In order to continue using Channable’s tool, you will need to agree to the new privacy policy which can be found in the tool.

The other personal data Channable processes is related to our order connection feature. As a processor, Channable doesn’t interpret or use the personal data that is received from order connections. However, as many of Channable’s clients are sub-processors/controllers and have inquired about documentation, Channable has created its own Data Processing Amendment (DPA) to save you time and effort.

To see whether you will need to read and sign the agreement Channable has made, just follow the flowchart below.

<img class="alignnone size-full wp-image-9035" src="https://media.graphcms.com/8Zv5m2ZzQXiqfLKapxQb" alt="" width="800" height="1028" />

Depending on where you ended in the flowchart you will either have to do:

1) read and accept the new Privacy Policy

2) and read and sign the DPA

The new documents can be found in the tool under Company settings &gt; Legal &amp; compliance.

<img class="alignnone size-full wp-image-9020" src="https://media.graphcms.com/yoHaWbwQTGLkEg1eORRP" alt="screenshot channable GDPR" width="721" height="448" />
<h3>The new and improved Privacy Policy</h3>
Our reviewed Privacy Policy makes it clearer for you to know what data Channable stores about you, how it is protected and how you can amend/delete it.

Here's a brief summary of the Privacy Policy:
<ul markdown>
 	<li>If you use Channable, Channable may ask or gather personally identifiable information from you (e.g. email address, phone number, address) in order to contact, identify and invoice you</li>
 	<li>Channable may also collect information that your browser sends (e.g. IP address, browser type, browser version, the pages in our tool that you visit, the date of your visit) in order to improve the Channable tool or its website</li>
 	<li>Channable will never sell or trade any personal information to third parties</li>
 	<li>Channable will do everything in its power to protect and secure your personal information</li>
</ul>
Some ways your data may be used:
<ul markdown>
 	<li>To deal with inquiries you send to Channable</li>
 	<li>To create and administer records of how you use Channable</li>
 	<li>To provide you with information and access to resources that you request from Channable</li>
 	<li>To provide you with technical support</li>
 	<li>To improve Channable’s website</li>
 	<li>To improve Channable’s customer service</li>
 	<li>To send you more information about the company and new possibilities within the tool (via newsletters that you opted in to receive)</li>
</ul>
<h3>The Data Processing Amendment</h3>
For customers who benefit from our order connection feature, the DPA will be found in the tool, awaiting your approval. The document explains what Channable does with all the personal data that is retrieved from the order connections.

In short the DPA document states:
<ul markdown>
 	<li>Channable uses 2 kinds of different "personal information": 1) information for delivering technical support and 2) information of clients' customers in the form of order information</li>
 	<li>Channable processes the personal data from order connections to provide you with order synchronization and with technical support if you seek it</li>
 	<li>Channable will not accept sensitive data (data that can be used to uniquely identify someone) for processing</li>
 	<li>Channable allows you to delete personal data at any given time on request whilst you’re a paying client of Channable</li>
 	<li>If you decide to stop using Channable and notify us of this termination, Channable will destroy or return any of your customer data that is in its possession if requested. Any deleted data will be properly deleted 30 days after the subscription has ended.</li>
 	<li>The security measures Channable currently has in place to protect your data are: the pseudonymization and/or encryption of personal data, the ability to ensure ongoing confidentiality, integrity, availability and resilience of data processing systems and services, and regularly testing and evaluating whether these measures are effective</li>
 	<li>The staff at Channable that work with personal data comply with Channable’s security measures</li>
 	<li>If a data incident occurs, it will be immediately communicated to you via email</li>
 	<li>If you would like to request an audit to verify our compliance with GDPR you are welcome to but you are responsible for any costs and you can only request it once in 12 months.</li>
 	<li>Within Channable, you are able to access customer data, correct any inaccurate customer data, restrict the processing of it and export or delete it</li>
 	<li>You authorize us to use sub-processors (though they’re only allowed to access and use customer data to the extent that they’re contracted to). A list of our sub-processors can be found in the document as they are subject to change.</li>
</ul>
You will need to agree to the new Privacy Policy, and potentially the DPA, to continue using Channable’s services.

Hopefully now you’ll be able to rest easy knowing that Channable has always prioritized data protection and privacy. Everybody at Channable tries their utmost best to deliver a service that you can trust in. If you’re not yet a customer of ours, feel free to <a href="/signup">create a free trial account </a>or <a href="mailto:support@channable.com">chat to one of our support members</a> to find out more about how Channable can make selling online a piece of (safe) cake.

A small update on what to expect from Channable’s GDPR preparations

Bing may be responsible for a modest <a href="https://gs.statcounter.com/search-engine-market-share/all/united-kingdom" target="_blank" rel="noopener">7.24% of the share from the search engine market in the UK</a>. But at the beginning of 2018 the search engine platform was counting, on average, <a href="https://secure.bingads.microsoft.com" target="_blank" rel="noopener">6 billion monthly searches</a>. Therefore, there is no need for us to explain why there is definitely huge potential in using Bing Ads to reach your customers. Before telling you how to master Bing Ads and explaining to you how Channable can rock your Bing Ads, here is a little bit more insight into the service.
<h2>What are Bing Ads?</h2>
Bing Ads is essentially Microsoft’s version of Google AdWords. Similar to AdWords, Bing Ads is a pay-per-click (PPC) advertising system. It is part of the web search engine called Bing. Signing up to Bing Ads is free, you’ll pay only when someone clicks on your Text Ads. As Bing says: “no click, no charge”.
<h3><em>Text Ads</em></h3>
Once you’ve created your Text Ads in Bing, they will appear on the top or to the right of Bing, Yahoo, and MSN search results.
<p style="text-align: center;"><img class="alignnone wp-image-9920 size-full" src="https://media.graphcms.com/NaT8jbT361rGWTIjudCA" alt="" width="600" height="405" />
<em>How a text ad appears on Bing.</em></p>
<p style="text-align: left;">Your ad position will be determined by different factors such as how high your bid is compared to your bidding competitors, your click-through rate or how closely your ad and website fit with the keyword. Similarly to AdWords, you can target your ads to geographic locations, times or days of the week, etc.</p>

<h3>**<em>Product listing Ads</em>**</h3>
Again, similar to Google, you can create Bing Shopping ads and use Shopping Campaigns to organize, manage, and bid for your Product Ads. Like with the Google Merchant Center, the Bing Merchant Center allows you to create Product Ads for each of your items. Product Ads showcase your items in a larger format with images, text, pricing, etc. Don’t mistake them with Text Ads (see the above picture for an example).
<p style="text-align: center;"><img class="alignnone wp-image-9925 size-full" src="https://media.graphcms.com/qnpjJuVmQty2PXRNFevY" alt="" width="600" height="405" />
<em>How a Product Ad will appear on Bing.</em></p>

<h2>Why should you use Bing Ads?</h2>
Of course, you don’t tell someone to “Bing” something but rather “Google” it. However, there are still good reasons for you to start using Bing Ads:
<ul markdown>
 	<li>Bing Ads can connect you to millions of internet users that are NOT using Google.</li>
 	<li>The competition is lower than AdWords and therefore Bing Ads is known to be “cheaper” than AdWords.</li>
 	<li>If you're already using Google Adwords, you can easily sync your campaigns to Bing Ads, but this comes with constraints*.</li>
</ul>
* <em>Imagine you want to create a specific campaign for Bing, this option will prevent you from it. But if you are using Channable and our SEA tool, you can copy your ads’ templates to the Bing Ads generator and still manage your ads specifically for Bing exactly as you want them to be.</em>
<h2>Bing Ads within Channable</h2>
Maybe you already know that Channable has a <a href="/products/ppc-tool" target="_blank" rel="noopener">special SEA</a> tool that enables you to create thousands of dynamic ads for AdWords based on the information in your product feed. Therefore we thought, why not offer a similar feature for Bing Ads!
Here a handful of reasons why it’s a good idea to use a tool like Channable to create your Bing Ads:
<ul markdown>
 	<li>The SEA tool is very intuitive and user friendly, which helps you to create your campaigns effortlessly.</li>
 	<li>Automatically create thousands of customized Bing Ads based on your feed with the ad template.</li>
 	<li>Everything will be updated automatically: Channable retrieves all new information from your feed daily or even up till every hour and updates your ads accordingly.</li>
 	<li>New items are automatically added, into the right campaign and ad group, and with the correct advertisement.</li>
 	<li>You decide which (dynamic) attributes you’d like to use in your text ad (i.e fluctuating price, brand, title or stock).</li>
 	<li>Create your own A/B testing template: generate different ad templates for your items in just a few clicks to see which ad performs better.</li>
</ul>
In Channable, there are two ways to easily generate your Bing campaigns.

1) As mentioned above, you can copy rules and templates from Channable’s AdWords generators into your Bing Ads generators. After that, you can fine-tune the ads for Bing, within Channable, in anyway you like.
<p style="text-align: center;"><img class="alignnone wp-image-9926 size-full" src="https://media.graphcms.com/EHzyTZGdT6adCDKTVPpg" alt="Bing Ads Channable" width="600" height="372" />
<em>Push thousands of custom ads for all of your items to Bing.</em></p>
2) Generate your campaigns for Bing from scratch, based on the feed containing all your items’ information. The first step in creating ads is selecting the level on which you want your campaigns to be generated (i.e. brand level - would create a campaign for every brand in your feed). The next step is to simply construct your Bing ad groups, ads, keywords and negative keywords. Channable’s Bing ads generators and templates make advertising with Bing simple and easy to implement.
<p style="text-align: left;">So, if you already know <a href="https://support.channable.com/hc/en-us/categories/115000528889-Dynamic-Ads" target="_blank" rel="noopener">how the SEA tool works within Channable</a> you can get started right away! If you don’t have yet a Channable account, <a href="/signup" target="_blank" rel="noopener">sign up here</a>. If you do, <a href="/contact">contact us </a>to enable the Bing feature for you and start setting up your Bing campaigns, as it works pretty much in the same way! Awesome, right?</p>

Why you should consider using Bing Ads

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

**Sell in the land of watches and chocolate**
From 2012 to 2017, the e-commerce sector grew by 53% and this trend will continue over the next few years. Even if it took the Swiss a bit longer to use online marketplaces, nowadays Swiss consumers love to shop online. Last year, they spent almost 9 billion Swiss Francs (spread amongst only 8 million inhabitants) on the internet. In 2017, almost 20 percent of all online sales were made on webshops from abroad. According to <a href="https://blog.carpathia.ch/2018/02/20/vsv-gfk-zahlen-2017" target="_blank" rel="noopener">carpathia</a> over the next three years, foreign trade is expected to rapidly increase by another 20 percent. Now is the perfect time to start an expansion into Switzerland. Do you want to jump on the bandwagon? You can profit from the success of international marketplaces and the trend of shopping from abroad if you join the Swiss market now.

<img class="aligncenter size-large wp-image-11682" src="https://media.graphcms.com/FXBWIwi8TPeZ83bG49H2" alt="" width="900" height="512" />

**The Swiss particularities**
International online retailers are on the rise and are unstoppable. But, how do you conquer a market that is resilient? This is a question raised by many online retailers who want to sell their items in Switzerland. Swiss people like Swiss products but competition from abroad is increasingly putting Swiss online retailers under pressure. The Swiss online marketplaces have to compete with vendors and marketplaces from abroad. The online marketplace, Digitec Galaxus, is still the market leader but international players in e-commerce are catching up. Players such as Amazon - who only launched in Switzerland in 2018, Zalando and AliExpress were all in the top 10 top-selling marketplaces in Switzerland last year.

Foreign vendors must make an extra effort and offer good deals to convince Swiss citizens to commit to purchasing. Alongside logistical and administrative hurdles there are further obstacles such as insufficient product information. Product specifications must be communicated as clearly as possible, which can be solved easily with a feed management tool if international vendors want to successfully sell their goods and services in Switzerland.

**Climbing over the Matterhorn to reach the Swiss market**
Cross-border trade in Switzerland requires some knowledge in the areas of VAT, customs clearance and logistics. In many cases, it pays off to work with logistics partners who are specialized in offering tailor-made solutions.

**What are the most important points to consider when trading online from abroad to Switzerland?**
<ul markdown>
 	<li>**Language:**
Multilingualism is an important feature of Switzerland as there are 4 official national languages spoken in the small country. If your online shop is available in at least two languages (German and French are the majorities) you already have an advantage in the Swiss market.</li>
 	<li>**Currency:**
The goods and services should be offered in Swiss Francs. Not only the price but also the payment methods are decisive. According to the ecommerce news magazine, bill payment is the most popular method, but credit card, PayPal and PostFinance should not be missed. If you sell your products only on marketplaces, no need to adapt the currency on your website, because the sale will take place directly on the marketplace. Problem solved!</li>
 	<li>**Customs and shipping:**
When importing your products, you must complete a customs declaration for each parcel with the price of the goods in Swiss Francs. For each package there is an import and sales tax. That sounds pretty complicated and laborious? That's why there are logistic solutions that pick up orders in your existing warehouse in Europe and process the entire import customs clearance. You don’t need a warehouse or company location in Switzerland to offer customers the same ordering convenience as Swiss e-commerce retailers. For returns, you will receive a refund for the import duties. More information can be found at the <a href="https://www.ezv.admin.ch/ezv/en/home/information-companies/declaring-goods/importation-into-switzerland/courier-by-post--online-shopping--mail-order-company.html" target="_blank" rel="noopener">Swiss Customs Administration</a>.</li>
 	<li>**Taxes:**
Value added tax (VAT) is very low in Switzerland. It amounts to 7,7% of the assessment basis. A reduced rate of 2.5% applies for certain goods (e.g. edibles, books, magazines and medications).</li>
</ul>
&nbsp;

<img class="alignnone size-large wp-image-11793 aligncenter" src="https://media.graphcms.com/c1WUFI3zTdSZU1cpjqzw" alt="" width="555" height="1024" />

**The most lucrative Swiss marketplaces**
The <a href="https://www.galaxus.ch/en" target="_blank" rel="noopener">Digitec Galaxus AG</a> and <a href="https://www.ricardo.ch" target="_blank" rel="noopener">ricardo</a> are the main Swiss marketplaces in the e-commerce market.
<ul markdown>
 	<li>**Digitec Galaxus**
Digitec Galaxus AG is the largest online marketplace in Switzerland. With about one million active customers, Digitec Galaxus is the #1 online store in Switzerland. It had 861 Billion revenue on the platforms digitec.cg and galaxus.ch in 2017. Both marketplaces offer a broad and growing sortiment. Digitec Galaxus works with established and select vendors. As a retailer, you pay no basic fees but will be subject to a sales commission, when you sell an item. For EU merchants Galaxus offers a customs clearance solution, the EU hub. Read more about <a href="https://www.galaxus.ch/en/page/become-a-merchant-12462">how to become a merchant</a>.</li>
 	<li>**ricardo**
ricardo.ch is more than just a marketplace, it’s an online auction house and has a very high reach in Switzerland. The listing of products on ricardo is free. You only pay a commission fee of 9% on each sale.</li>
</ul>
The following channels are also very popular in Switzerland: Amazon, Zalando, AliExpress, Wish, Facebook, Shopping.ch and Google Shopping.

Channable offers marketplace connections to Digitec Galaxus and ricardo, and links to many other Swiss online sales channels. With our tool you can adapt your product data according to the requirements of the marketplaces and list your products automatically on the channels.
Do you want to start selling in Switzerland? <a href="/signup" target="_blank" rel="noopener">Get started</a> and conquer the Swiss market!

How to conquer the Swiss online market

The first Black Friday was in 1951, the first Cyber Monday in 2005. While these days were mainly a US phenomena for a long time, in the last couple of years Europe also joined the hunt for perfect deals. In 2017, 91% of UK retailers offered Black Friday deals (as opposed to 81% in the US). In the EU, customers spent 508 percent more on Black Friday than they did on an average Friday. Revenues are increasing every year, so it’s the perfect time to join the bustle! With our 6 tips, you won’t miss out on the hordes of customers.
<h2>Get started</h2>
Everything starts with a plan. Think about what your marketing budget is, what your discount will be, which products are relevant for Black Friday and Cyber Monday and where you want to sell or promote: marketplaces, comparison websites, affiliate networks, social advertising, etc.
<h2>Be seen where it’s relevant</h2>
To reach as many potential customers as possible, you’ll want to be seen. This might already be a challenge on normal days, but for the kickoff of the holiday sales you'll be in need of additional exposure. Channable’s got your back! Decide which platforms are relevant for your business and get there with Channable. Easily send your product feed in to more than <a href="/integrations" target="_blank" rel="noopener noreferrer">2500 marketplaces, price comparison websites and affiliate platforms</a>. One of the advantages of using a feed management tool for increasing exposure is that your product data (prices, stock, etc) on platforms are synchronized with your website. Pretty relevant during a period where you offer sale prices and stock level might vary, right?
<h2>Filter &amp; optimize your products</h2>
Depending on the platform, you have to decide if you really want to advertise all products - or only the ones that are on sale, top sellers or premium products. You could <a href="https://support.channable.com/hc/en-us/articles/115002827265-What-are-examples-of-common-rules-" target="_blank" rel="noopener noreferrer">filter products</a> and only send e.g. products over €50 to Amazon. Or, how about automatically <a href="https://support.channable.com/hc/en-us/articles/115002827585-Rule-append-value" target="_blank" rel="noopener noreferrer">adding the word ‘SALE’ to every title</a>, or adding the original price into the description? That’s all possible without hassle. Learn <a href="https://www.youtube.com/watch?v=gmI9QpxXZsc" target="_blank" rel="noopener noreferrer">how to optimize your product feed</a> before exporting it! Don’t forget to <a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-" target="_blank" rel="noopener noreferrer">exclude items</a> that are out of stock.
<h2>Advertise anywhere</h2>
In addition to the people who are already browsing price comparison websites or marketplaces, you might want to reach the shoppers who haven’t decided yet and surprise them with your Black Friday deal. Think: Facebook Ads, Google or Bing Text Ads, Google Shopping or display ads through affiliates. How do you use them without spending days creating campaigns? Easy, with Channable you can adjust your product feed to the needs of the export platform, even set up entire search campaigns, ad groups and ads <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">with a few clicks</a>.
<h2>Show what you’ve got</h2>
It’s important to display the most recent stock level so that customers don’t try to order products that might be sold out. Many export platforms fetch product information once a day, even Channable does by default. That means that your stock level on export platforms can be a day old. To always have the latest stock information, Channable offers extra runs. This way your product information gets updated up to 24 times per day. Therefore, customers won’t leave your site disappointed after they realize that your product is sold out. Check out Channable’s <a href="/extra-runs" target="_blank" rel="noopener noreferrer">holiday promotion</a> for extra runs! Note: Make sure the export platform allows multiple updates a day if you want to benefit from the extra runs.
<h2>Sell fast, send fast - The aftermath</h2>
Congrats, you’ve made it through Black Friday and Cyber Monday, and you’ve sold more than you expected! That’s awesome. The money has been made, now you have to please your customers by sending them their new goods as fast as possible. With Channable’s order connections, all your orders from various marketplaces can be imported automatically into your shop system . No more copy-pasting addresses, or manually updating stock numbers. A direct API-connection between your online store and the marketplace syncs everything automatically. At the time of writing, Channable supports order connections with Magento, Lightspeed, WooCommerce, Divide, Prestashop and Shopify shops. If you are not using any of the mentioned shop systems, you can connect your shopsystem to the Channable API. Read more about <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">order connections</a>.

Ready to begin the sale of the year? <a href="/signup" target="_blank" rel="noopener noreferrer">Start your Channable trial now! </a>

How you can get the most out of Black Friday & Cyber Monday

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://media.graphcms.com/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://media.graphcms.com/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://media.graphcms.com/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was <a href="https://www.iprospect.com/en/us/our-blog/googles-expanded-text-ads-are-now-bigger-and-better/#" target="_blank" rel="noopener noreferrer">warmly welcomed</a> by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://media.graphcms.com/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://media.graphcms.com/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://media.graphcms.com/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

In the Netherlands alone, approximately 124 million kilos of textiles per year end up in rubbish tips and are incinerated, which makes reusing clothes deemed fundamental in today’s mass produced society. The trend is not a new one but it’s one that deserves promotion. Year on year unsustainable, fast fashion is having lasting effects. A clothes swap is an event that can stimulate reusing clothes and improve the CO2 footprint of individuals. Afterall, as the saying goes, one man’s trash is another man’s treasure.
<h2>But how?</h2>
Channable’s marketing team took responsibility to schedule the event, hunt for resources - everything from sourcing hangers and mirrors to what refreshments to serve - and manage correspondence with the charities.

The charity chosen to raise money for was Make-A-Wish. A charity that Channable has long supported and is particularly important to certain employees. Make-A-Wish is an organization that goes about fulfilling the wishes of terminally ill children.

In addition, any left over clothes were donated to the ReShare movement by Leger des Heils (The Salvation Army). Leger des Heils is the largest clothing collector in the Netherlands and recycles around 26 million kilos of clothing a year, either to new owners or breaks materials down to be repurposed.

&nbsp;

<img class="wp-image-14152 aligncenter" src="https://media.graphcms.com/fE1nTRxBQAW5DzdaanjJ" alt="clothes swap channable" width="461" height="346" />

&nbsp;
<h2>The day</h2>
The evening itself was a lot of fun for everyone involved. It consisted of prosecco, sushi, laughs but most importantly clothes swapping. Everyone at the office contributed to the mountain of clothes that was up for grabs. In return, everyone walked away with many new items and yet over seven bags of clothing were salvaged and donated. In addition, over 130 euros was collected and donated to Make-A-Wish.

It is Channable’s honour to be able to participate in more sustainable initiatives and support the projects that are important to its colleagues. To read more about what other sustainable contributions Channable has made to society, check the CSR page.

<img class=" wp-image-14149 aligncenter" src="https://media.graphcms.com/4NwlF4GjQuaSTsIBfCbv" alt="Channable clothes swap " width="500" height="375" />

Channable clothes swap: Spring cleaning never felt so good

<h2>Move around</h2>
From the beginning of Channable, there has been standing desks. For those who are not familiar with this concept, it’s a desk that can be altered in height. It means you do not have to be bound to sitting at (or, in some not so exceptional cases, lying on) your desk; providing you with the choice to sit or stand whilst working. When Channable moved offices in August 2017, it recognized people’s enthusiasm for these height adjusting desks and ditched all other types of desks, to make sure everybody would always have the possibility to switch up positions throughout the day.
<h2>Move even more</h2>
There are many kinds of people; one kind loves to stretch and flex their muscles more than the others. For that reason, as of May 2018, yoga sessions are hosted at the beautiful Channable office once a week. A qualified yoga instructor leads an hour of Vinyasa Yoga, to ensure that the Channable yogis move every muscle, providing relief to all the aches and pains that come with desk jobs.

<img class="wp-image-14160 aligncenter" src="https://media.graphcms.com/lpZo6sCUSuGooqPaxGJe" alt="Channable yoga" width="491" height="368" />
<h2>Relax to the max</h2>
To start 2018 in the best way, Channable’s employees had the pleasure of welcoming Esther. Ever since, Esther has become everyone's favorite person to see around the office. You may be wondering, who Esther is? Well, Esther is a masseuse! Everyone at Channable gets to enjoy twenty whole minutes of pure relaxation during their workday.

Esther mentions on her <a href="https://de-stoelmasseur.nl" target="_blank" rel="noopener">website</a> “I love to give people some time to themselves in which they can relax and reenergize”. Isn’t that all that a company could wish for? A team of relaxed and energized people, able to give their best.
<h2>The Channable soccer team</h2>
Next to weekly yoga classes, Channable also has a footy team that plays every week. The team, ‘Rentable’, consists of men and women from both Channable and Rentman and plays every Wednesday evening against another local company or team of friends. Whereas ‘normal’ soccer seasons tend to have a break during winter and summer, these die-hards play a match every week, three seasons a year, come rain or shine. If you’re ever in the neighborhood and recognize our orange/blue kits; come see some winners in action.

<img class="wp-image-14161 aligncenter" src="https://media.graphcms.com/z1htz57lR6qbzgdhhXtF" alt="" width="495" height="329" />

If none of the above suit you, there are many other hobbies or after-work activities to be found at Channable. Many Channable employees regularly play Ping Pong, and really test their skills at the biannual tournament. Next to that, there are groups that meet to batter opponents in squash, battle on the padel court, and climb to new heights in bouldering halls.

For some, sports are just not their thing. These Channable employees can often be found hanging out at the in-house bar or playing a heated game of FIFA. Even better still? Channable’s doors are open to their friends, family, clients, prospects and more, so feel free to join if you want to see how Channable play!

Channable loves its people

<h2>Recognize, encourage and appreciate</h2>
It can be difficult for young artists to start a career and gain visibility. That’s why Channable wants to offer a platform with this initiative. Channable has opted for a collaboration with the Fine Art course at the HKU. Hanging the works from this creative resource in Utrecht makes Channable proud.
<h2>New in old</h2>
At the HKU, the students of the Fine Art program learn to develop ideas, translate them into visual work and display their own style. In January 2018, Channable started a project to alternately hang the artwork of Fine Art students in its offices. This gives the third-year students an opportunity to display their art on the walls of a beautiful old building in the center of Utrecht. Consequently, the employees and visitors of Channable can enjoy the creations from the latest art generation from Utrecht. The art pieces are on loan to Channable, which means the student is financially compensated for their decorative contribution to the Channable office.
<h2>Introducing the latest artist</h2>
First up is Robin Speijer. She caught our eye with the special details she incorporates into her paintings.

[caption id="attachment_14244" align="aligncenter" width="267"]<img class="wp-image-14244" src="https://media.graphcms.com/LaCvvtizQA2YR62b5WSN" alt="laces robin speijer" width="267" height="345" /> Robin Speijer. Laces, 2017.[/caption]
<blockquote>"I am fascinated by details and I paint different textures enlarged on canvas or panel. Soft materials, such as hair and textiles, are often the subject of my paintings. During my process, I collect many photographs from which I make a selection and frame a detail. I search for certain combinations of colors, light, contrast, and levels of sharpness. I then make a series of paintings in which I depict the material in various ways."</blockquote>
<em>You can view more of Robin's work here: <a href="https://robinspeijer.com" target="_blank" rel="noopener">https://robinspeijer.com</a></em>

The second young talent is Bas Heinen. Bas has been drawing since childhood and was 21 when his art was chosen for the Channable office. In order to be able to work more with contrasts and colors, he started painting and in 2015, he started the Fine Arts course at the HKU.

[caption id="attachment_14249" align="aligncenter" width="313"]<img class=" wp-image-14249" src="https://media.graphcms.com/BSeQrN2eQpqP6ZhZJYFu" alt="Blue morning Bas Heinen" width="313" height="290" /> Bas Heinen. Blue, Morning, 2018[/caption]
<blockquote>"I am interested in depicting the environment with an emphasis on nature. In my paintings, the focus is on creating a serene representation of my impressions on canvas. The works exhibited at Channable offer a moment of peace in the hectic lives of the Channable team. During the painting process, I examine various ways in which nature can be depicted. In each series, I try to work with light, contrast, and depth in different ways, to convey the atmosphere as accurately as possible."</blockquote>
&nbsp;

Young company supports young artists

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://media.graphcms.com/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://media.graphcms.com/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://media.graphcms.com/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://media.graphcms.com/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://media.graphcms.com/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://media.graphcms.com/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://media.graphcms.com/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://media.graphcms.com/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3><b>An insight into today’s job industry</b></h3>
<span style="font-weight: 400;">The job industry is a dynamic and fast paced market with vast numbers of job vacancies opening and closing daily. Job agencies are also faced with the huge task of managing job ads for multiple markets, cities and even countries. The magnitude of online job vacancy data feeds has led to an increase of issues. </span>

<span style="font-weight: 400;">Issues such as: displaying and paying for job ads that have already been fulfilled, not reaching the correct candidates, not meeting the specifications of a selected job board or other platform and finding that individually uploading, modifying and pausing ads is (inevitably) time consuming and expensive.</span>

<span style="font-weight: 400;">Display advertisements, text ads and job boards, are just a few channels and methods of how jobs vacancies can be spread. However, they in turn are coupled with their own issues. If you want to reach the maximum number of people in your market, you’ll want your ads to be visible on as many outlets as possible. </span>

<span style="font-weight: 400;">Creating new job ads every time a vacancy is opened is an ordeal in itself. But the moment those vacancies are filled, it is necessary to go through and pause or update every single ad on every single platform. Luckily, some of these platforms allow you to upload your feed, happy days! Unfortunately, the necessary information is different for every job board, so lots of time is spent filling it in manually. Furthermore, remember those text ads you wanted to create on job level...good news, there is a way to simplify the process. </span>
<h3><b>Introducing: Feed management possibilities for advertising jobs</b></h3>
<span style="font-weight: 400;">Data feed management tools like Channable can provide both employers and job agencies with the means to ease the process of:</span>
<ul markdown>
 	<li><span style="font-weight: 400;">Ensuring that job vacancies are posted at the appropriate time to the right audience</span></li>
 	<li><span style="font-weight: 400;">Automatically pause job adverts that have already been fulfilled</span></li>
 	<li><span style="font-weight: 400;">Save time, money and resources by using only one dashboard to advertise job openings everywhere online</span></li>
</ul>
<span style="font-weight: 400;">By using Channable as a middle man between your data feed and the places for displaying job openings, stakeholders of the job industry can relax. The information can be smoothly managed during the day, minimizing the need to manipulate it manually out of office hours.</span>

<span style="font-weight: 400;">But don’t take it from a blog post, Blue Mango Interactive is a marketing agency for Randstad, one of the world’s leading HR service providers, and also a happy Channable client:</span>
<blockquote>
<p style="text-align: center;"><i><span style="font-weight: 400;">"With more than 4,000 vacancies in 26 different industries in 2,402 cities continuously throughout The Netherlands, Randstad is one of the biggest job boards in The Netherlands. Thanks to Channable's ad generators, we can create, activate and pause all these Randstad vacancies automatically and in real time with very specific and dynamic keywords, ad copy and landing pages."</span></i></p>
<p style="text-align: center;"><i><span style="font-weight: 400;">Gemma van Dorst - Search Specialist at Blue Mango Interactive</span></i></p>
</blockquote>
<h3><b>Using Channable to help post your job ads</b></h3>
<span style="font-weight: 400;">So how can Channable help you? First and foremost, it provides you with the means to optimize and fulfill your data feeds according to the specifications of over a thousand channels, including Google and Facebook. These platforms attract many applicants and offer versatile recruitment opportunities. Many agencies also turn to third parties like job boards to list their vacancies. But displaying on multiple channels is also beneficial for re-marketing strategies, as you can control what information gets shared on which platform. </span>

<span style="font-weight: 400;">Custom CSV files can be created in Channable too. This is a true time saver if you want to organize and segregate your data feeds into i.e. market specifications. Extracting all jobs of a certain criteria from your master feed and placing them into one custom CSV enables you to create specific rules for only that criteria without having to import a second master feed. Perhaps you want to separate student jobs from executive jobs, and place them on different channels to reach the right target audience - this can all be easily arranged with a Channable custom CSV! </span>
<h3><b>How to advertise job vacancies with dynamic text ads in Channable</b></h3>
<span style="font-weight: 400;">Creating text ads at the individual job level can be a real nuisance. Merely setting up the ad is time consuming but the process is further extended when monitoring the ads to ensure they’re up-to-date and relevant. Their continuous adjustments make it further time consuming and costly, which is why our tool can be a blessing. By partnering Channable and your data feed, you can automatically generate dynamically templated campaigns, AdGroups, text ads and keywords that will then be automatically paused when fulfilled. This is because the information will already be in your data feed.</span>

<span style="font-weight: 400;">You’re in control and can decide which fields from your feed you’d like to use. Do you want a campaign on city level and ad groups on vacancy level? Or do you want campaigns on industry level and ad groups on city level? Make your life easier and <a href="/signup">give it a try</a>. Use one template for hundreds of ads! See our example below of how you can create potentially hundreds of unique ads depending on the industry, region and number of vacancies; your data feed will fill in the blanks.</span>

<img class="aligncenter wp-image-7585 size-full" src="https://media.graphcms.com/pPxqhcRWSIyR4n7EqevW" alt="" width="1067" height="466" />

<span style="font-weight: 400;">Ads are automatically paused within our tool based on the smart rules you set up. Set up the right templates for the right campaigns and let the Channable text ads feature do the work. You specify when to pause ads; for example, if a vacancy is fulfilled or when there are less than 5 vacancies in a city or branch, because you can even create branch specific ads. Channable has the potential to specify your AdWords ads to your taste.</span>

<span style="font-weight: 400;">Channable offers this feature for <a href="/products/ppc-tool">Google Ads</a> and will also soon launch this feature for Bing Ads, which is perfect if you serve markets and target audiences where Bing is favoured. Channable’s got your back. </span>

<span style="font-weight: 400;">Channable works hard to streamline everyone's online experience, not just the obvious contenders. Data feed management can help the job industry with its core business. We invite you to try it for yourself with our</span><a href=""><span style="font-weight: 400;"> free trial</span></a><span style="font-weight: 400;"> and discover how else Channable can improve your online job vacancies.</span>



Advertise Job Vacancies Online with a Feed Management Tool

Have you tried using Google Analytics in Channable’s rule functions? Users who have coupled with their Google Analytics account can use this information as creatively as you like. You can either specify the selection you make (“if”) with Analytics variables such as sessions, conversion rate, bounce rate, revenue or transactions, or create actions (“then”).

<img class="alignnone wp-image-7649 size-full" src="https://media.graphcms.com/YUenyT4SqKjIT5Qe2W6N" alt="" width="872" height="378" />

Skip straight to rules and go ahead and experiment with using Analytics in the “if” or “then” section. Adding Google Analytics information to your feed with a custom label can help you differentiate certain products i.e. bestsellers or lower-converters. Create new custom labels in setup&gt;edit mapping to use in the “If” or “Then” part of your Google Analytics rule to differentiate certain products.

In the example below we create a new field called <b>bestseller</b>. So any product with a conversion rate greater than 3 will now have the value yes in the bestseller field. This is the information we can then transfer to i.e. the Shopping or Facebook feeds by adding the bestseller field in the finalize step. Why? Because you can then easily push certain products based on the performance within your AdWords or Facebook Business Manager account.

<img class="alignnone wp-image-7650 size-full" src="https://media.graphcms.com/JNAzXUiJSnGyYWodbe9Q" alt="" width="1244" height="347" />

As of the end of 2017, you can now use the Google Analytics variables in the “Then” section to execute actions. Create statements such as calculating actual return on ad spend (ROAS) to measure the efficiency of your digital advertising campaign by using our mathematics rules.

<img class="alignnone wp-image-7651 size-full" src="https://media.graphcms.com/uvCfhhKQ42pqaObpVfJg" alt="" width="872" height="378" />

&nbsp;

Finally, analytics can be added to your feed in the finalize step so you can send this information to your platform of choice.

&nbsp;

<img class="alignnone wp-image-7652 size-large" src="https://media.graphcms.com/OAe9gwjhR3KrhpH6dtTg" alt="" width="900" height="674" />

If you find a creative way to include Google Analytics in your rules, <a href="mailto:support@channable.com">let us know</a>! We love hearing how you use Channable.

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