Why Facebook Shops can be your secret weapon this Black Friday

Remember how we first used Facebook? Sharing our moods, feelings, or next holiday destination in a status, creating photo albums of our latest nights out and parties, posting adorably unambiguous messages on our friends’ walls for all the world to see. Ah, what wonderful times those were… this was about 12 years ago. But how has Facebook innovated?

Over a decade later, things look very different for the world’s most popular social media platform. Primarily focused on pure social interactions in its earliest days, Facebook gradually became an eCommerce powerhouse.

With Facebook Shops, direct-to-consumer brands like yours can now create their own digital storefront and offer personalized content to potential customers. Looking for the right advertising channel to make Black Friday a success? Look no further.

Let your brand’s true colors shine through

Black Friday is drawing nearer, and the last thing you want is to go unnoticed. As a retail business, you want to be known as a one-of-a-kind brand, not just as one seller among many others. And the holiday season presents a wonderful opportunity to get your name in front of potential customers. That’s exactly what makes Facebook (Shops) different.

Facebook Shops will help you show off your brand’s personality to an engaged audience and enable you to stay top-of-mind. Want to know the best thing about it? You can create your online shop in no time and customize its design by choosing layouts and colors matching your brand identity. But these aren’t the only benefits of Facebook Shops.

While Facebook Shops will contribute to making your brand appealing and memorable, there’s still a lot more to it. As a retailer, you want to generate as many sales as possible during Black Friday (great point, captain obvious). Well, Facebook Shops can help you with that, too.

Social commercemade easy

One of Facebook Shops’ greatest benefits is that it will let you kill two birds with one stone. Why? Because it enables you to build a single, unified shop presence across both the Facebook and Instagram family of apps and services (Facebook Ads, Stories, Instagram Direct, WhatsApp, Messenger, etc.).

In other words, your brand will be exposed to billions of potential customers, which bodes pretty well for your Black Friday sales, wouldn’t you agree?

One advertising platform for two social networks, and a guaranteed personalized and seamless shopping experience. And just like when you’re in a physical retail store, you’re able to connect with your customers.

Through Messenger, WhatsApp, and Instagram Direct, you can answer questions, offer support, provide tracking updates, and more. Having this connection with your customers helps you increase brand attachment and customer loyalty and retention.

Unlocking the potential of Facebook Shops

Here’s something that’ll put a smile on that face of yours - most Facebook users are aged between 25 and 34 years and this age bracket happens to have the biggest spenders. This makes the number one social network in the world incredibly efficient when it comes to high sales conversions.

Whether you’re a retailer working for a small or large brand, rest assured: advertising with Facebook Shops doesn’t require much technical nous, nor does it require tons of manual work - on the contrary.

Although creating a Facebook Shop is the first step, you still need to promote and optimize it. And, since you wouldn’t throw a party without sending out invitations, we’d like to give you three tips on how you can skyrocket the performance of your Facebook Shop during Black Friday:

• Use tags leading visitors to your product pages in organic and paid posts
• Add links to the products you sell in your Instagram stories and Facebook live videos
• Include a Shop link on your Business page and Instagram profile

Ready to start advertising on Facebook Shops? We can help you get up and running in no time. If you want to know more about our tool and how it can significantly help retailers like you increase their visibility and sales this holiday, check out our retail industry page.