Webinar: Data-driven scaling with 1 million products via Channable

Bruna, a major bookseller in the Netherlands with 97% brand awareness and 276 physical stores, faced the challenge of efficiently managing and scaling their campaigns online, given their vast catalog of 1 million products.

NeoSEM stepped in, optimizing the product feed and organizing data in Channable to ensure the correct products were effectively managed in each campaign. Discover the strategies driving Bruna x NeoSEM's success in mastering their massive product campaigns.

What you'll learn:

1. Managing vast product inventories:
Learn how to organize and segment extensive product lists for streamlined campaigns effectively.

2. Optimizing search and shopping campaigns:
Explore strategies for building successful search and shopping campaigns tailored to large campaigns and catalogs.

3. Budget allocation and product visibility:
Discover methods for allocating budgets to the right products and maximizing visibility for bestsellers.

4. Dealing with dynamic inventory:
Get insights into handling continuously changing product availability and adding new inventory at a rapid pace.

5. Navigating short sales peaks:
Understand tactics for capitalizing on short-lived sales peaks and adapting campaign strategies to flow with them.