How Volero doubled their ROAS by automating Amazon Ads for 5.000 products

Volero's Amazon Ads transformation

At Volero, managing and optimizing product listings across various platforms was becoming an overwhelming task.

With over 5,000 products in their catalog, keeping everything organized and up-to-date felt like an impossible mission.

Enter Volero's journey for an ads automation solution that could support how they handle their Amazon Ads campaigns and overall product data management.

Streamlining processes and optimizing product data

Once the pain points of optimizing product data were identified, adopting automation has been a game-changer for campaign management. It's like having a magic wand that transforms product data into exactly what is needed.

This new way of working gave Volero the flexibility to play around with keywords, product titles, and content, making it easier to order and categorize products in bulk.

Before automation, this process was a nightmare. Now, it's a breeze.

Unlocking the potential of Amazon Ads

Volero's journey with Amazon Ads took a significant turn with implementing Channable data management and automation. Managing campaigns manually was incredibly time-consuming, especially with their extensive product range.

For instance, Volero sells rugs in various colors—imagine having to assign each color to the right campaign manually.

With Channable, they set up a simple ruleset for each color, automating the process. This saved countless hours and reduced errors, allowing Volero's marketers to focus on strategy rather than tedious tasks.

Support that goes above and beyond

The support from Channable has been outstanding for Volero. Whenever they have a question, the customer success team responds quickly and with empathy.

The team always ensures that Volero's queries are handled by the right department, making them feel valued and understood. It's clear that the team at Channable knows their stuff and knows who to direct Volero to for the best help.

A collaborative effort across departments

Channable isn't just a soution for Volero's marketplace specialists. Their Data Manager uses it to enrich data and support PPC specialists. The marketing team leverages it for social platforms like Pinterest and Facebook.

In total, about seven people across different departments use Channable daily, making it an integral part of their operations.

A major update and impressive results

Volero launched their campaigns powered with Channable's automation at the start of 2024, with a significant update in May. This update allowed them to create 50-100 new campaigns efficiently.

Although they faced challenges, like automation hiccups and manual keyword bidding, the results were promising.

Their Return on Advertising Spend (ROAS) started strong at 8.0, and even with some setbacks, it remained above 2.0, doubling their performance compared to previous campaigns handled manually via Amazon.

Overcoming challenges and setting new goals

Initially, Volero struggled with creating campaign groups and automation not running smoothly. Despite these hurdles, Channable's features enabled them to launch multiple campaigns at once, using dynamic fields to optimize efforts.

Their primary goal was to automate as much as possible to handle their vast SKU range. While some features are still needed, like keyword bidding and better automation for budget rules, they are optimistic about the future updates and development Channable will bring.

Final thoughts

Volero's experience with Channable has opened new possibilities. It has streamlined its processes, optimized data management, and significantly improved its Amazon Ads campaigns.

While there are still areas for improvement, the benefits seen so far make them confident in continuing to use and recommend Channable.

They look forward to future updates that will further enhance their ability to automate and optimize campaigns, helping them stay ahead in the competitive market.

By leveraging Channable, Volero has transformed its operations, making what once seemed impossible not only possible but efficient and effective. Here's to continued growth and innovation!