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Amazon Ads | Channable Blog

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://media.graphassets.com/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://media.graphassets.com/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://media.graphassets.com/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://media.graphassets.com/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Solutions | Channable Blog

PPC Automation | Channable Blog

Easy ways to make more profit on Amazon

## Tips for advertising your products on Amazon

We jump in to explain step by step the recommendations to sell on Amazon:

### 1\. Sell products on Amazon that will make you a profit

You must first track whether the products you want to sell on Amazon have enough demand. To do this you can check the list of the best-selling products in your category. If your product typology is among the [best sellers](https://www.amazon.com/gp/bestsellers) it will be a good sign. 

We also advise you to avoid selling products that directly compete with Amazon Retail. You would be competing against Amazon itself, so don't expect very high sales. If you have a list of these products, you will be able to remove them from your [Amazon listing](https://www.channable.com/integrations/amazon-product-feed) using the ID, ASIN, EAN, or any other field that you have in your catalog. This can be managed very simply by applying a filter rule in Channable. 

Products can also be filtered using values ​​such as price. You may not be interested in selling products with a price lower than X on Amazon because the profit margin is minimal. Especially considering the [commissions that Amazon applies](https://services.amazon.co.uk?ref=as_eu_fr_header_ukflag&ld=ASESSOADirect). In this case, you would be interested in using the following rule, where products worth less than 10 euros are excluded from the listing: 

![](https://media.graphcms.com/fBggsd67SbaP49USKM5V) 

If you want to take this advice to a more advanced level, use metrics that allow tracking for the performance of your products. Data such as conversion rate, CTR, revenue/cost, or ROAS can be extremely useful in deciding which products to publish or what prices to use. For this, we need to integrate with [Analytics data](/blog/blog-analytics-insights-for-better-performance). In the following rule, we are applying a 50% discount to products that have a conversion rate of less than 30%. This is very useful if you want to get rid of the products that you are not interested in having in stock. 

![](https://media.graphcms.com/ylX2PWR7SXuoDjYXbV2g) 

If you sell clothing, you may want to exclude from the Amazon listing the products that are least likely to be sold. This usually happens with sizes XS or XL. In the following example, items that are only in stock in sizes XS or XL will be excluded: 

![](https://media.graphcms.com/MRtgSvIR7Cejfd4jYRMM)

### 2\. Improve the verified opinions of your products

It has been shown that the opinions of other clients help potential clients to trust your webshop, thus increasing sales. It is estimated that between 2% - 5% of customers will leave an opinion. Here the quantity of opinions matters but also the quality, the more stars our product has, the better. The reviews most valued by Amazon are the '[Amazon Verified Purchase Reviews](/blog/blog-improve-opinions-amazon)', that is, those given by users as actual buyers of the product. Now Amazon offers the option of directly requesting reviews from your buyers. Within your Amazon Seller Central account, in the Orders section, you must click on the name of one of the buyers. So you can send a direct message to the buyer requesting a review. It is important that in the Subject of the message you indicate that it is a «Request for evaluation». One recommendation is to look at your competitors' reviews and pay special attention to negative comments. You may be able to find the competitive advantage of your product, highlighting the differential value that your product can offer compared to the competition.

### 3\. Reach the Buy Box

It is very likely that you are not the only seller of a product on Amazon. However, only one seller appears linked to the buy button or Buy Box. [Appearing in the Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales) can make the difference between selling on Amazon or not. In theory, any seller can opt for the Buy Box, but it is Amazon's algorithm that determines which seller deserves it. Deciphering this algorithm is very complicated since Amazon is modifying it constantly. What is clear is that Amazon prioritizes sellers with more authority, and for this several factors are taken into account:

*   Amazon logistics. Amazon prefers to be responsible for the management, so it prioritizes sellers who work with Fulfillment by Amazon.
*   Shipping times. The faster the better. These are the sections that Amazon offers: 0-2 days, 3-7 days, 8-13 days, and more than 14 days. Try to work with the first section.
*   Defective orders. Amazon calculates this based on negative reviews, claims, and returns. Try to avoid them.
*   Perfect Order Percentage (POP): It is an indicator where Amazon takes into account factors related to orders: delays, cancellations, and negative reviews. Try to make the % as small as possible, stating that most of the orders they serve are "perfect."
*   Positive reviews. As we have previously mentioned, you have to stimulate your customers to leave opinions about the product.
*   Response time: You will be penalized if you do not answer your customers in less than 24 hours.
Amazon listing optimization - This is what our Amazon repricer 
### 4\. Give your products a little push with Amazon Pay Per Click

Ideal to advertise your products on Amazon from the beginning. If you see that your products have not achieved initial sales, you may want to consider this option. Amazon advertising can allow you to get more initial sales in a short time, this being a signal that Amazon will use to give your products more organic visibility. With an initial investment in advertising, it will be easier to get the first sales, the first product reviews, and a better organic position in the results of customer searches. Amazon Pay Per Click works similar to Adwords, being able to create campaigns based on keywords and bids. Ads are prominently displayed to customers and you will only pay when a potential buyer clicks on your product. If your bid is higher than the competition for a certain keyword, the ads for your products will be shown. We suggest you investigate more on this subject, so you can create a campaign that allows you to successfully advertise your products on Amazon.

### 5\. Use a competitive price for your products

This is a very delicate point since it is directly related to the success and profit that your products can have on Amazon. It is important that you do not reference the prices you use in your online store. On Amazon, the price war is more evident when directly showing the prices of similar products. You will have to take into account the following equation to know what your profit margin will be:

*   Costs: Raw materials, manufacturing, packaging, shipping, Amazon commission ... You can't miss a thing.
*   Competitor prices: You have to do a good analysis of the competitor prices. Tools like Unicorn Smasher or Seller Metrix can help you get this type of information. Can you offer similar prices to your competitor?

If your costs are too high and the competitor´s prices are too low, you may not be interested in selling on Amazon. It will be difficult to find buyers who are willing to buy your products having similar offerings at a lower price. To know exactly the costs and commissions of selling your product on Amazon, you can [use this tool](https://sellercentral.amazon.com/fba/profitabilitycalculator/index?lang=en_US), which will also help you calculate logistics costs on Amazon (so you can see if you are interested in using that option). * Keep in mind that payments in full are managed by Amazon. You just have to worry about adding your bank account. However, you will not receive the income instantly, Amazon will pay you two weeks after the sale. Therefore, if you have claims, Amazon will not give you the money until it has been resolved.

### 6\. Create attractive titles for your products

To sell on Amazon, users have to find your products attractive. A good way to do this is to include keywords in the headings. This will help to better position your products in the Amazon search engine. A very simple way to search for these keywords is to use the suggestions offered by Amazon's own search engine. These suggestions are the most searched words by Amazon users, so they can help you to find inspiration. You can also use the [Keyword Tool](https://keywordtool.io/amazon), in the Amazon tab. In addition, you must place these keywords at the beginning of the title, to give them a higher priority. Another way to optimize the titles of your products on Amazon is by including relevant attributes such as the brand, product type, material, color, size, and number of units that the package contains. Other details to consider:

*   Amazon allows a maximum of 250 characters (for desktop searches), but we recommend the titles not exceed 200 characters
*   Capitalize the first letter of each word
*   Write numerals (2 instead of two)
*   Don't use symbols like ! * $?
*   Do not include promotional messages such as discounts or free shipping

Below we find the example of an optimized title, where attributes such as brand, material, product type, color, and available sizes have been added: 

![Sin-título.png](https://media.graphcms.com/DvfuE1LJRjiHY8PBvrip)

A very easy way to optimize the titles of your products for Amazon is using a feed management tool like Channable. You just need to create a couple of rules that will allow you to modify all the titles at once. In the following example, you can see how to add attributes like brand, product type, color, and size to all the products in your catalog: 

![](https://media.graphcms.com/m5WBGzGMRW6QVwTnsriP) 

And you can do way more! You can also remove symbols, capitalize the first letter of each word, shorten titles that exceed 250 characters, and much anything you can think of.

### 7\. Share the URL of your products generated by Amazon

When you click on one of the products, Amazon adds a series of parameters to the URL of that product. This way Amazon knows the users who have shown interest in this product within Amazon. One of the metrics that Amazon takes into account to improve the positioning of products in search results is the CTR of the products. If you use the URL generated by Amazon to share it on social media, you will be sending traffic to Amazon, making your CTR higher and therefore, improving the position of your products within this marketplace.

### 8\. Improve the quality of your product photos

If you want to sell successfully on Amazon, it is important that you take care of the aesthetics. Amazon has [general requirements for product images](https://sellercentral.amazon.es/gp/help/external/1881?language=en_US). However, you will also have to take into account the specific requirements that Amazon sets depending on the product category. You can find these specifications in the [publication guide for each category](https://sellercentral.amazon.es/gp/help/external/G200270100?language=en_US). In fact, the guidelines of the photos in each category prevail over the general ones. Some general advice:

*   Use white backgrounds.
*   Use quality photos so they don't get pixelated when zooming.
*   Use photos of the product from different perspectives.
*   Remove margins so that the product occupies the entire photo.

And be careful with the colors! Returns are very common because the colors in the photos do not correspond to the actual color of the product. Selling on Amazon can be tricky. However, if you implement the tips that we have just offered, it will be easier than you think. With tools like [Channable]() you can create the perfect listing for Amazon, making sure that your product ads meet the requirements we have just covered.

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup)

Tips for advertising your products on Amazon

If you have an online shop, there are more and more events that you have to mark as important on the calendar. Black Friday and Cyber ​​Monday, Christmas, summer sales, and for the last few years, Amazon Prime Day. In 2015, <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">Amazon</a> wanted to innovate the sales seasons by offering great deals that were only available for 30 hours. This way the marketplace not only joined the “sales bandwagon” but made Amazon Prime Day a highly anticipated date for their loyal Amazon Prime customers.

<img class="size-full wp-image-26829 aligncenter" src="https://media.graphcms.com/jVuKzBjQGaYU0jcQr5bv" alt="" width="600" height="787" />
<h2>What is Amazon Prime Day?</h2>
Amazon Prime Day is an annual event that is celebrated in 18 countries, including the United States, Canada, the United Kingdom, France, Germany, Spain, and China. For approximately 30 hours, people can buy all kinds of products at very low prices.

In order to enjoy Amazon Prime Day, you must be an Amazon Prime customer. The offers are changed and renewed throughout Amazon Prime Day, so customers have to complete purchases quickly for their desired products. It is estimated that in 2019 approximately **40% of the products came from small/medium businesses** that use Amazon as one of their online sales platforms.

It is possible to find discounts on all kinds of products, although the biggest offers are found on Amazon-brand products, especially those related to the electronics sector. In 2019 the best sellers were Echo Dots, Fire TV Sticks, and Kindles.

Historically, it has always been celebrated during the month of July. However, this year due to the uncertainty experienced by COVID-19, <a href="https://www.cnbc.com/2020/07/02/amazon-delays-prime-day-until-october-due-to-coronavirus.html" target="_blank" rel="noopener noreferrer">the date has been postponed several times</a>. With the huge increase in orders that Amazon received during the first half of the year, it was impossible to stage an event as popular as Amazon Prime Day. In the absence of official confirmation, everything indicates that it will be held in October, but we are still waiting for a final date.
<h2>Why should you participate in Amazon Prime Day?</h2>
Amazon Prime Day 2019 was a resounding success, becoming the largest event in Amazon's history; even surpassing Black Friday and Cyber ​​Monday 2018. In 2019 more than 1 million offers were available worldwide.

While Amazon never discloses the revenue generated by Amazon Prime Day, there is that suggests its great growth year on year. For example, it’s predicted that over 100 million products were sold in 2018. However, in 2019 the number of products sold is said to have almost doubled reaching 175 million.

This large number of purchases implies a large number of returns. According to Adobe Digital Insights, 30% more products were returned in 2018 than during Amazon Prime Day 2017. This means that sellers must have an incredible logistic service to be able to handle this event with the required guarantees.
<h2>How can you sell your products on Amazon Prime Day?</h2>
First and foremost, if you still don't have your catalog integrated into Amazon, you definitely should in preparation for Amazon Prime Day and in general. In the following video, we explain the 6 steps you should follow to create a quality listing for Amazon in a quick and easy way.
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/k24FayMRioY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
Once your listing is integrated into Amazon, you need to improve the visibility of your products to make sure you stand out from the competition. Competition is fierce, especially on a day as important as Amazon Prime.

Here are some of our best tips that can help your business succeed on Prime Day:

- Create attractive titles for your products including keywords and relevant attributes such as brand, color, material, and size.
- Use Amazon Pay Per Click to give your products a jump-start.
- Reduce shipping times, response times, and the number of faulty orders to reach the Buy Box.
- <a href="/blog/blog-improve-opinions-amazon" target="_blank" rel="noopener noreferrer">Improve your verified reviews on Amazon</a>.

Check out our other blog in which we offer you more tips you should implement to help you to <a href="/blog/blog-tips-for-advertising-your-products-on-amazon" target="_blank" rel="noopener noreferrer">advertise your products successfully on Amazon</a>. With Channable's feed manager, it’s simple to configure your Amazon listing. You can also manage all your <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">Amazon orders directly from your eCommerce platform</a>, and even configure the <a href="/integrations" target="_blank" rel="noopener noreferrer">listing for other marketplaces</a>. If you have any further questions, <a href="/contact" target="_blank" rel="noopener noreferrer">our dedicated team</a> is more than happy to help.

Amazon Prime Day - What to expect and how to profit from it

<blockquote> **UPDATE**: <a href="https://www.amazon.se">Amazon.se</a> is now live! To set you off for a great start, we have summarized the key benefits and how you can prepare for this exciting launch.</blockquote>
<h2>Start setting up your product listings now</h2>
With the news that <a href="https://tamebay.com/2020/09/seller-central-is-now-available-in-sweden.html">Amazon</a> has already released the Seller Central Sweden,<span style="font-weight: 400;"> you can already start preparing your product listings today. At Channable we are pleased to announce that we have finalized a real-time API connection that enables you to create and push your product listings directly to Amazon.</span>

<span style="font-weight: 400;">By utilizing the API connection through Channable, it doesn’t only enable you to push the products. It also enables your product data and stock information to be automatically and instantly updated as soon as a product gets sold either via the Amazon marketplace or via your own webshop. </span>

<img class="size-full wp-image-27047 aligncenter" src="https://media.graphcms.com/KqhekgzT5GZ4hhQHSepJ" alt="Amazon Sweden Channable" width="830" height="201" />
<br><br/>
<span style="font-weight: 400;">

Seize the opportunity by setting up product listings now. This will give your business a great start.  </span>
<blockquote><i><span style="font-weight: 400;">See also: </span></i><a href="/integrations/amazon-product-feed"><span style="font-weight: 400;">How can I make Amazon product listings with Channable?</span></a></blockquote>
<h2>Use rules to enrich your listings and filter out products</h2>
<span style="font-weight: 400;">Setting up product listings manually on Amazon can usually take up quite a bit of time. Especially if your webshop has a large offering/inventory. By utilizing the integrated API from Channable you can automate a large part of this process to significantly decrease the time spent on creating product listings. For instance, take advantage of the built-in </span><a href="https://helpcenter.channable.com/hc/en-us/articles/360011077260-What-does-the-attribute-builder-do-"><span style="font-weight: 400;">attribute builder</span></a><span style="font-weight: 400;"> to easily meet attribute requirements. Or, utilize the many </span><a href="https://www.youtube.com/watch?v=xQGAdEr5TfA&amp;feature=youtu.be">powerful rules</a> that can help enrich your listings as well as filter out products you don't want to list. </span>

<br><br/>
<img class="size-full wp-image-27056 aligncenter" src="https://media.graphcms.com/gNTsSrxFSyao6QJxpRZC" alt="Amazon Sweden Rules" width="464" height="176" />
<br><br/>

<span style="font-weight: 400;">By using rules to automate the creation of product listings, you do not only reduce the time spent but also gain greater control of the flow of products you send to Amazon Sweden. As soon as you set up a rule, the integration will give you immediate feedback which will maximize the impact of your listings as well as minimizing the eventual cost. </span>
<blockquote><span style="font-weight: 400;">See also: </span><a href="https://www.youtube.com/watch?v=xQGAdEr5TfA&amp;feature=youtu.be"><span style="font-weight: 400;">Video: How do Channable rules function</span></a></blockquote>
<h2>Handle all orders directly in your own webshop</h2>
<span style="font-weight: 400;">Selling products on Amazon usually means you need to handle all orders from the marketplace itself. However, what if we told you that it does not have to be this way? What if we told you that with Channable, we retrieve all your orders and send them directly to your own platform/webshop allowing you to handle everything from there?</span>

<span style="font-weight: 400;">By adding an </span><a href="/products/marketplace-integrator"><span style="font-weight: 400;">order connection</span></a><span style="font-weight: 400;"> to your Amazon Sweden API, your orders will be synchronized to your online shop, meaning you can finally say goodbye to copy-pasting and hello to automatically received order information. Utilizing the option to add an order connection will not only free up time spent on order management but will also help increase the overall efficiency regarding your Amazon efforts.</span>
<blockquote><i><span style="font-weight: 400;">“We could say that now we don't have to take care of order management. Channable takes care of this task automatically. We only have to take care of our customers and prepare the picking of the order. Channable is also in charge of the tracking, which is more and more important to Amazon” </span></i>

From Wapalli use-case</blockquote>
<h2>Why list your products on Amazon Sweden?</h2>
<span style="font-weight: 400;">Are you new to selling products on Amazon? And, with all the buzz around Amazon Sweden, are you thinking about trying it out? If so, then you are definitely not the only one. Try reading the stats in the illustration further below. Selling products on marketplaces such as Amazon can not only create more visibility for your products, it might also open up a whole new revenue stream for your business. However, before making any quick decisions, it might be a good idea to </span><a href="/blog/increase-sales-marketplaces"><span style="font-weight: 400;">evaluate your marketplace strategy</span></a><span style="font-weight: 400;">.</span>

<img class="aligncenter size-full wp-image-19873" src="https://media.graphcms.com/0mkOoDqHTfSvq5tlHzvk" alt="" width="1234" height="372" />

<span style="font-weight: 400;">On a global scale, Amazon has about </span><a href="https://www.marketplacepulse.com/amazon/number-of-sellers"><span style="font-weight: 400;">2.3 million active sellers</span></a><span style="font-weight: 400;"> worldwide on its platforms combined. Obviously the American version is still the most popular with more than 461.000 active sellers, but the French and Italian versions are not far behind with 234.000 and 227.000 active sellers.</span>

<span style="font-weight: 400;">At first, this landscape might seem pretty competitive. But as Amazon is continually creating features to optimize the distribution of revenue between sellers, it might be a good idea to consider joining the movement.  </span>

<span style="font-weight: 400;">What could also be relevant to take into account is the fact that when Amazon enters a new market, many consumers will quickly swarm to the marketplace and create a revolution in the product searches. Usually, when consumers have easy access to Amazon, you will often see them using Amazon as their first touchpoint to discover and potentially make a purchase. </span>

<span style="font-weight: 400;">Furthermore, by looking at some of the numbers concerning the launch of Amazon Netherlands, which happened earlier this year, it is quite interesting to see that it is not only consumers who swarm to the marketplace. In fact, since the launch of the Dutch marketplace, Amazon has reported an increase of </span><a href="https://www.marketplacepulse.com/amazon/number-of-sellers"><span style="font-weight: 400;">87.422 active sellers</span></a><span style="font-weight: 400;"> making it the fastest-growing department relative to its marketplace size.</span>

<span style="font-weight: 400;">With all this being said and as a last remark, keep in mind that the consumer is always right. Being present in the channels where your consumers are can be crucial for the success of your business. If Amazon Sweden experience the same growth rates as some of its former market launches, it might be a good reason to look into the possibility to list your products here.</span>
<blockquote><span style="font-weight: 400;">See also: </span><a href="/blog/blog-tips-for-advertising-your-products-on-amazon"><span style="font-weight: 400;">Are you looking for some tips on how to advertise your product on Amazon? </span></a></blockquote>

Amazon is coming to Sweden: Are you prepared?

As a seller, leveraging Amazon is a complicated process with many nuances, but also rewarding because you're showcasing your products to the whole world. Sellers have to make the right decisions, carefully list their products, and capture the opportunities Amazon provides.

This article discusses how to win the Amazon Buy Box and gain some of the biggest opportunities to boost sales by using Amazon’s Featured Offer (formerly known as Amazon Buy Box) and finding the sweet spot in your Amazon pricing strategy.

We will provide all the key factors and nuances of Buy Box so that you can make the right adjustments to your Amazon profile to reach a broader audience and generate more revenue.

## What is the Buy Box on Amazon?

Earning the Buy Box is a powerful option to increase visibility for your products and, in return, boost sales for your eCommerce business. The Buy Box is the “Add to Cart” button where customers can directly add the item to their cart.

It’s placed in the right-hand sidebar on the product pages of Amazon. The “Add to Cart” button is placed right above the “Buy Now” button in the sidebar. Amazon claims that Buy Box helps customers find the best prices between products and sellers by easily accessing the best offer while comparing others in the “Other Sellers on Amazon” and “Used & New” sections.

While the Buy Box offers the best deals to customers, it is also an opportunity for sellers to provide the best service to claim the Buy Box and drive sales.

If a customer prefers to make their purchase through the Buy Box, they can easily add it to their cart with the “Add to Cart” button or click “Buy Now” to finalize the purchase instantly. 
The Buy Box is an automated component based on specific criteria. Not all sellers are eligible to place themselves at the Featured Offer (Buy Box) position.

This position is a result of an accumulation of both technical and operational scores which Amazon rewards sellers with the Buy Box.

![What is the Buy Box on Amazon.jpg](https://media.graphassets.com/VGm0g5nqQ9ysUzYjOL3O)

## Why is the Buy Box Important to Amazon Sellers?

Amazon is the 5th most valuable company in the world. Amazon has dominated and revolutionized the eCommerce market. Their annual net sales revenue was $513.98 billion in 2022 according to Statista.

While Amazon’s market share is enormous, every seller has an opportunity to take a slice of this giant opportunity. Obtaining the Buy Box will help you to increase your revenue substantially. Because 82% of Amazon sales go through the Buy Box and the number is even higher for mobile purchases.

On mobile apps, it’s more user-friendly to use the Buy Box and directly purchase rather than comparing other alternatives.

Learning how Amazon's algorithm is tailored will allow you to optimize your performance and relevant data to better reach the Buy Box.

Unfortunately, there is no simple solution to winning the Amazon Buy Box such as having the lowest price or being a best seller. However, Amazon's machine learning algorithm considers a variety of factors, such as competition in the marketplace, time-sensitive campaigns, product data, categories, and individual seller ratings.

Simple and consistent actions can help you compete for Buy Box. You can focus on delivering a seamless customer experience, preparing seasonal themes like back to school, Valentine's Day, Cyber Monday, beforehand and restocking your inventory if needed, and increasing your seller rating will help you to win Buy Box.

All these different factors serve to same purpose, which is better customer satisfaction which also Amazon prioritized. When a seller starts to improve one of those factors, it creates a domino effect and increases the overall service quality too.

## The Recent Changes in the Amazon Buy Box

This is not about changes in the Amazon Buy Box criteria and eligibility requirements. But to highlight the fact that Amazon changed the name of the feature from Buy Box to Featured Offer around the second half of 2022, so to not confuse things too much we will now refer to the Buy Box as "Featured Offer."

Amazon even changed the wording in their YouTube videos and blog posts, as well as in the Seller Central. Additionally, you can take these nuances into account when you aim to achieve a Featured Offer spot.

### Rising Competition

Amazon has recently experimented with buying options and user journeys. Rising competition between sellers on specific products keeps prices competitive, but it can also confuse sellers.

Amazon spokespersons say that using the right Amazon pricing strategy can help sellers win the Featured Offer and get ahead of the competition.

### Say Goodbye to the Perfect Order Percentage Score

Previously, Amazon took into consideration sellers’ “Perfect Order Percentage Score” metrics. That metric affected sellers’ performance as well as their eligibility for the Buy Box. 

Currently, Amazon recognizes the Shipping Time metric more than others. Referring to how fast order can be fulfilled and delivered. 

### The Price Wars Have Started

Prices of goods and services are inflated all around the world. This has also affected product pricing on Amazon and turned into hot competition among sellers.

Providing the lowest price with the maximum value is the key. But while doing this, keeping your shop profitable is key to a balanced Amazon pricing strategy. When your product catalog reaches a certain volume, it will be hard to manage your prices manually. Using a [Repricer](https://www.channable.com/products/marketplace-integrator/repricer) can help you to create automated rules, instant price adjustments and keep you ahead of the competition.

### There Might Not Be a Direct Correlation Between Amazon Buy Box and Prices 

There is a general misconception that Featured Offer (formerly Amazon Buy Box) listing a product with the lowest price among competitors will ensure being on top. But this is just not true as there are a lot of variables taken into account to decide which seller is No. 1.

This idea was falsified by Northeastern University, which conducted [a study](https://news.northeastern.edu/2016/06/02/northeastern-researchers-find-that-amazon-might-not-always-be-pitching-you-the-best-prices/) about Amazon’s pricing strategy and showed that not the best prices are guaranteed to land on the Featured Offer.

Besides those mentioned topics, Amazon’s overall standards for the Featured Offer remain still, but a lot has changed in the eCommerce trends. These trends shape both the industry standards and user behaviors.

Being aware of the shifts will help you to optimize your products and approach to customers. These trends and social signals may help your success on Amazon because these aspects are also considered by Amazon’s algorithm.

1. Collecting positive, reviews and feedback from customers. 
2. Delivering exceptional customer service and prioritizing customer experience. 

### How to be Eligible to win the Amazon Buy Box

Not every [product category](https://sell.amazon.com/sell#product-categories) supports the Featured Offer (formerly Amazon Buy Box); for example, books aren't eligible for this feature. Criteria can vary for each category, but here are a few general factors that can affect Featured Offer selection:

- **Amazon Account**: Sellers need to have an active professional selling plan and an account in reliable status. 
- **Competitive Prices:** Featured Offer prices are generally equal to or lower than market prices. 
- **Deliver Exceptional Customer Service:** There are several metrics to evaluate your customer service, such as Order Defect Rate, Pre-Fulfillment Cancellation Rate, Late Shipment Rate, and Valid Tracking Rate. 
- **Stocked Inventory:** Running out of stock can block sellers from the Featured Offer status. 
- **Fast Delivery:** Fast delivery commitments can attract more customers. However, products also have to be delivered within the promised timeframes. 
- **Product Condition:** The Featured Offer is only for new and like-new goods.

![How Your Amazon Pricing Strategy Helps You Win the Buy Box.jpg](https://media.graphassets.com/1LNwkl1yRQWyKsyuPlHn)

## How Your Amazon Pricing Strategy Helps You Win the Buy Box 
 
Amazon prioritizes the best prices to deliver the best customer experience. However, for sellers, this approach is not about lowering the prices below profitability. When you’re building your Amazon pricing strategy, you should consider a different approach for each product. There are three different methods to handle your Amazon pricing strategy: 

- Manual Repricing
- Rule-based Pricing
- Algorithmic Repricing

To bypass all this hassle and manage your products from one cohesive dashboard, you can use the [Repricer](https://www.channable.com/products/marketplace-integrator/repricer) that gets you ahead of the competition. You can set specific thresholds and limits to [automated pricing for each item](https://www.channable.com/blog/amazon-repricer). 

One of the advantages of having an algorithmic pricer tool is that it handles everything in the same dashboard, not only the price, but the product, data, and performance as well. 

### Repricer in Action

1. Choose your competition strategy

![Repricer competition strategy.jpg](https://media.graphassets.com/A1T0W4cQm2C72NWlsr7Q)

2. Set maximum & minimum targets

![Competitive price targets in Repricer.jpg](https://media.graphassets.com/kbIbxoQTRqNgS78ucubY)

3. Select your competition

![Conditions and rules for competition in Repricer.jpg](https://media.graphassets.com/H6Vvg7bNSuG7pNtxLN2S)

4. Set your repricing conditions

![Creating specific conditions for pricing in Repricer.jpg](https://media.graphassets.com/jp2vUFGMQKK3lc1AB27z)

## Conclusion

There is fierce competition to achieve a Featured Offer spot among sellers on Amazon. 

But there are many ways to obtain and secure this position. Sellers should provide exceptional customer experience, competitive pricing, and impeccable delivery.

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup) 

Using complementary tools like a [Repricer](https://www.channable.com/products/marketplace-integrator/repricer) can also help optimize your Amazon pricing strategy. 

And always keep in mind, that there are new opportunities to seize, and Channable is there to help you scale and reach new heights!

How to Win the Amazon Buy Box (Featured Offer) and Maximize Sales

In the world of online selling, Amazon is a monster, with almost 2.5 billion visits every month. The cost of living crisis affecting Europe means [customers are more cost-sensitive](https://www.gocompare.com/business-insurance/how-does-cost-of-living-crisis-impact-consumer-spending/#:~:text=a%20significant%20risk.-,How%20is%20the%20cost%20of%20living%20crisis%20impacting%20consumer%20spending,%2C%20their%20hard%2Dearned%20money){nofollow} than ever. Amazon retailers face an ongoing battle to review and refresh prices and maintain seller performance to secure their place in the ultra-competitive online sales market. 

**The solution is Amazon Repricer.**

Amazon Repricer frees retailers from the laborious manual task of scanning and updating prices with an intelligent algorithm that does the work for you. But, it can do much more – optimizing your offer and refining your processes. It’s an essential part of any strategy that aims to secure your products a position in Amazon's [product feed](https://www.channable.com/integrations/amazon-product-feed) and Buy Box.

**Meet Amazon Repricer: The future of automated pricing**

Amazon prices can change daily – sometimes in seconds ­– as sellers vie for a position. Retailers need confidence that their prices are competitive and that takes a lot of time. Manually checking the prices is almost impossible when your inventory grows above a certain limit. And even then, who wants to have to check Amazon every day? (Nobody, that’s who.)
 
> "If you're selling on Amazon, you know how important it is to stay competitive on price. But manually repricing your products can be time-consuming and tedious," says Brandon Wilkes, Marketing Manager at The Big Phone Store UK.
 
The bigger your inventory, the larger the problem. So, what can you do? Amazon Repricer is an automated tool that scans the market for the latest prices and matches, or increases your bid to ensure the best position for your product.
 
"Amazon Repricer automatically adjusts your prices to match (or beat) your competitors," says Wilkes. "That way, you can focus on other aspects of your business, safe in the knowledge that your prices are always competitive."

Many people see a repricer and think of their prices entering a race to the bottom. This is not the case. You’re still in control and able to decide what your minimum price is so you still make a desirable amount of margin. In some cases, Amazon Repricer could also up your prices – increasing your margin!
 
The system saves you time by automating processes but it can do much more…Amazon Repricer can help you tackle the biggest challenge of them all: [winning the Buy Box.](https://www.channable.com/blog/win-amazon-buy-box-increase-sales)

## Winning the Buy Box
![02_Amazong buybox channable.png](https://media.graphassets.com/LsIChRV0Tt6l3E7KZZJl)
Amazon's little yellow Buy Box holds incredible power. An estimated 82% of transactions go through this box. The fact is that retailers who hold a position in the box will earn more than competitors.
 
We're sure you know, but customers shopping on Amazon have two options in the Buy Box: Buy Now or Add to Basket. In some cases, Amazon will win the button itself (naturally), but not for every product.

So, how does the Buy Box work? Amazon is, naturally, tight-lipped about the intelligence inside its system, but there are three elements:
 
1. Buy Box eligibility
2. Seller performance
3. Pricing
 
Retailers need to provide Amazon with a complete story about your performance, including the speed and efficiency with which your product is delivered to the clients, measured by your seller performance rating.

![03_Quote Raymond Scholtens channable copy (1).png](https://media.graphassets.com/GROt5h17TYaEmZm2GNjq)

Amazon will look at multiple factors to put a product in the buy-box. It will assess how quickly you can deliver your product to the customer. They will look at how customers rate you as a seller and of course the price. 

You will have to create a good process to quickly ship your products to the customer and be of good service so you will get positive reviews. These are all important factors but the price is the one you can start optimizing for maximum revenue on Amazon right now.” 
 
A Buy Box position isn't a guarantee of success. For popular product categories with many sellers, Amazon rotates the buy box occupant. In other words, the buy-box is shared and not given to only a single seller.
 
Amazon's algorithm balances the three aspects above to decide who occupies the Buy Box. For example, a seller with a high performance may occupy it for 30% of the time, one with a lower price could secure 20% of the Buy Box, for example.

While Amazon Repricer may not guarantee you'll win the Buy Box all of the time, you certainly can win it some of the time – and given the global traffic, this can still add up to a substantial increase in revenue. Winning some of the time is better than winning none of the time.

## 5 reasons to support your strategy with Amazon Repricer
![04_5 reasons support strategy amazon repricing channable.png](https://media.graphassets.com/lFR3pBvqSV49fajS8cQt)

So, by now you should understand what Amazon Repricer can do for you and your business, but here are five reasons why every retailer should include Amazon Repricer in their strategy.

### 1. Get a slice of the Buy Box
 
We'll say it again, but with 82% of Amazon purchases made through the Buy Box, if you're not using Repricer, you're missing out on a huge section of the market. For more details about the importance of the Buy Box, see above.

Want to know more about the benefits of [advertising your products on Amazon](https://www.channable.com/blog/blog-tips-for-advertising-your-products-on-amazon).

### 2. Inform pricing decisions
 
The built-in features of Repicer enable you to gain critical insights into competitor pricing. "You can use data from Amazon to make informed pricing decisions. 

With Repricer, you can access Amazon's data on pricing trends and competitor pricing," says Wilkes. The system provides real-time access to a huge amount of data that you can use to optimize operations and refine pricing strategies.
 
"You can test out the impact of setting a range of min and max pricing of your product on Amazon Repricer to check for how it will fare among competitors," explains Simon Brisk. 

"The Amazon Repricer runs a market simulator in the background predicting customer behavior trends and sales predictions to help you set up optimal prices for maximum profit." 

### 3. Optimize inventory
 
Amazon Repricer can help you to optimize inventory management and ensure you're not stuck with excess stock. This is particularly important for retailers selling seasonal stock that, if unsold, can take up significant warehouse space. "Amazon Repricer can help you make smarter decisions about how to price your products," says Wilkes.
 
On the flip side, if you secure a position in the Buy Box be sure you'll face other challenges. "Make sure you have enough inventory to cover your sales," says Carl Jensen, the founder of Compare Banks. "Sellers cannot exceed their monthly limit of units sold." 

### 4. Reduce manual tasks
 
Before Amazon Repricer, someone would need to manually check each price and update them in Amazon. That's OK if you're a small seller with an inventory of 500, but what happens when you get to 5,000 or 50,000? 
 
Prices can change in seconds, and it's impossible for a human to manage inventory pricing quickly enough. "I really like how Amazon Repricer takes care of the fluctuations by automatically adjusting prices accordingly," says Simon Brisk of Click Intelligence.

### 5. Build a platform for growth
 
Using Amazon Repricer enables you to scale-up your selling, adding new products and optimizing your pricing strategies in seconds. 

"If you had to devote man-hours to fill that demand, you would seriously neglect other facets of your company, which would negatively affect everything as a whole," explains Daniel Gray at thermal imaging company Smart Scouter.

With Amazon Repricer, however, you may direct your concentration in another direction and let the rules or algorithm handle it; you can then relax knowing that you haven't missed a single change in price.”

## How to drive growth for your products more efficiently and effectively

Amazon Repricer is a simple system that can work for every type of reseller. We can split Amazon resellers into three categories:
 
1. **First-Party-Sellers (1P)** Manufacturer sells inventory directly to Amazon, and then  Amazon sells them to consumers. Appears with the label “Ships from and sold by Amazon.com”.

2. **Third-Party-Sellers – (3P)** Sellers sell directly to consumers via Amazon Marketplace Appear with the label: “Fulfilled by Amazon” or Shipped from and sold by [Seller]”

3. **Hybrid Sellers (1P+3P)** ­– Brands and manufacturers use both 1P and 3P models to sell their products.
 
The type of seller you are will influence your buy box strategies. (Hybrid resellers must obviously mix-and match strategies according to how they sell products.)
 
It’s critical to understand how your relationship affected your pricing strategies and your opportunity to achieve a Buy Box position.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;"> </td>
<td style="border: 1px solid #cccccc;">**First-Party-Sellers (1P)**</td>
<td style="border: 1px solid #cccccc;">**Third-Party-Sellers**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Buy Box Eligibility**</td>
<td style="border: 1px solid #cccccc;">
- Need to have a professional
- Amazon Vendor Central Account
- Items must be “buy box eligible”
- Must sell new items
</td>
<td style="border: 1px solid #cccccc;">
- Need to have an active and professional Amazon Seller Central Account
- Items must be “buy box eligible”
- Must sell new items
</a></td>
</tr>
<tr>
<tr>
<td style="border: 1px solid #cccccc;">**Seller Performance**</td>
<td style="border: 1px solid #cccccc;">
- Amazon-sold products are always treated with perfect seller performance
</td>
<td style="border: 1px solid #cccccc;">
- Sellers must optimize their seller performance themselves, which can be difficult to control and takes time
</a></td>
</tr>
<tr>
<tr>
<td style="border: 1px solid #cccccc;">**Competitor Pricing**</td>
<td style="border: 1px solid #cccccc;">
- Since Amazon sells the products, **no way to control the price** for consumers
</td>
<td style="border: 1px solid #cccccc;">
- Is able to compete with instant price adjustments to increase buy box share
</a></td>
</tr>
<tr>
</tr></tbody></table>


It’s clear that third-party sellers have an advantage here. “Make sure your Repricer is configured to take into account both your minimum and maximum prices,” says Wilkes. 

> “By automatically adjusting your prices in response to changes in the marketplace, you can maximize your profits.”

And that’s what every business wants, right?

## When is Amazon Repricer the right solution for you?
![05-When is amazon repricer the right solution for you.png](https://media.graphassets.com/CjzHF6u3RICWG5lphjdD)

Amazon Repricer is an affordable and effective solution for businesses of all sizes. If you’re considering investing in Amazon Repricer, ask yourself these questions:
 
How many products do you sell on Amazon? If you only sell a small amount (500 or fewer, for example) then Amazon Repricer may not deliver the benefits you need. However, for those with larger inventories. Amazon Repricer can help you smash sales targets.

How price-sensitive are your customers (and what margins are you making)? Selling on Amazon is a margin game, but you need to ensure you're making a profit at the price you’re selling. Be sure to set and stick to minimum prices.

How robust are your supply chains? Let’s say you achieve a position in the Buy Box and start selling like mad. Can you manage to restock and resupply quickly enough?

Can you manage demand? Seller rating is central to this. If you can’t fulfil orders, you’ll see your seller rating plummet, which can have a massive impact on your ability to sell and scale-up. Do it too often and you can kiss goodbye to your place in the Buy Box.

## Can you afford Amazon Repricer?

If you sell significant numbers of products on Amazon, the question isn’t whether you can afford Amazon Repricer, but whether you can afford not to use it. The most cost-effective and efficient way of implementing Amazon Repricer is with Channable.
 
Channable can give any business the best chance to win the buy box with real-time price adjustments. Our all-in-one marketplace integration platform makes it super-simple to set-up, optimize and manage sales across Europe and the US. You’ll save time automating strategies for all your items and maximize profitability.

Our Amazon Repricer is part of our end-to-end marketplace solution. Manage thousands of listings across multiple marketplaces, all from a single, intuitive platform.

[Sign up for your free trial today](https://www.channable.com/signup) and discover the power of Channable’s end-to-end marketplace solution, streamlining every step of your product listing process, data analytics and optimization.

Would you like to learn more about the benefits of introducing [Amazon Repricer](https://www.channable.com/products/marketplace-integrator/repricer) to your business? Contact us today.

Amazon Repricer - All you need to know

## Amazon Ads marketing strategies: best practices with Jochem Timmers

Amazon Ads have become an indispensable tool for businesses seeking to expand their reach within the eCommerce landscape. On this topic, we had the privilege of sitting down with Jochem Timmers, Amazon Ads product owner at Channable, to delve into the realm of Amazon Ads best practices. 

From marketing strategies to campaign structures, Jochem shared invaluable insights that can empower businesses to enhance their online presence and bolster their sales, so let's jump on in.

## Benefits of Amazon Ads

### Q: Can you explain the key differences between Amazon Ads and other major advertising platforms like Google Ads or Facebook Ads?

**A:** [Amazon Ads](https://documents.channable.com/amazon-ads/) differ from platforms like Google Ads and Facebook Ads in that they are tailored specifically for the Amazon marketplace. 

While Google and Facebook ads target users at various stages of their online journey, Amazon Ads focus on users who are already in a purchasing mindset. Amazon Ads are displayed within Amazon search results and product pages, increasing the likelihood of conversions.

### Q: What are the main types of Amazon Ads, and how do they cater to different marketing goals?

**A:** The main types of Amazon Ads are Sponsored Products, Sponsored Brands, and Sponsored Display.

![Amazon-Ads-blog-header-03.jpg](https://media.graphassets.com/n2ouYrm4R8SR8PrEzfgQ)
 
- **Sponsored Products** are the most used, with around 80% of ad spend going to this type of ad, it promotes individual product listings and is keyword-targeted.

- **Sponsored Brands** is exclusively for brand owners and promote a brand or product range, featuring a custom headline, logo, and products.

- **Sponsored Display** reaches customers both on and off Amazon, using targeting options based on interests and behaviors.

### Q: How important is keyword research in Amazon Ads, and what tools or best practices do you recommend for effective keyword research?

**A:** Keyword research is crucial in Amazon Ads to ensure your ads appear for relevant search queries. 

Tools like Amazon's own "Amazon Keyword Tool" and third-party tools like [Helium 10](https://www.helium10.com/), and [Jungle Scout](https://www.junglescout.com/) can help identify high-converting keywords. 

Consider competitor analysis and monitoring search terms in campaign reports for refinement. Once you know which ads are performing well, Channable can help you boost them even further with Rules to focus and increase ad spend for more visibility and sales.

### Q: Can you discuss the concept of "Product Targeting" in Amazon Ads and provide an example of how it can be used effectively?

**A:** Best practices for "Product Targeting" involve displaying your ads on specific product detail pages. For instance, if you sell a brand of hiking boots, your ad could appear on a related hiking backpack's detail page. 

This method leverages complementary or competitive products to reach a relevant audience and with automation rules can be a very effective way of targeting with your ads.

![Amazon-Ads-blog-header-04.jpg](https://media.graphassets.com/10ym6pwlQnuFm8nJLqnX)

### Q: How does Amazon's algorithm determine the placement of ads on the platform? What strategies can advertisers use to improve their ad placements?

**A:** Amazon's algorithm determines ad placements based on relevance and bid amount. Advertisers can improve placements by optimizing keywords, targeting, and bids. High-performing ads and products often receive better placements due to increased conversions and relevance.

### Q: What role does product content optimization play in Amazon Ads? How can advertisers enhance their product listings for better ad performance?

**A:** Product content optimization directly impacts ad performance. High-quality images, clear titles, informative bullet points, and engaging product descriptions enhance both organic and ad-driven traffic. 

Optimizing content improves the likelihood of conversions once users reach the product detail page. All of this can be optimized and organized with a solution like Channable.

### Q: How does audience targeting work on Amazon Ads? What are some best practices for identifying and reaching the right audience for a product?

**A:** First of all it's good to state that audience targeting is only possible with Sponsored Display ads. Audience targeting on Amazon Ads involves refining targeting based on demographics, interests, and behaviors. 

Best practices include analyzing past customer data, utilizing Amazon's targeting options, and leveraging third-party data sources for more granular audience segmentation. For Sponsored Products and Sponsored Brands, keywords and product targets are the only targeting methods.

### Q: Can you discuss the concept of "Sponsored Brands" and explain how it differs from other Amazon ad formats?

**A:** "Sponsored Brands" are ads that promote your brand and product range and are only available to brand owners. They appear at the top of search results and allow you to direct shoppers to a custom landing page or Amazon Store. 

Sponsored Brands are more focused on brand awareness and consideration compared to product-focused Sponsored Products.

### Q: Amazon offers both manual and automatic targeting options for campaigns. When would you recommend using each approach, and what are the advantages of each?

**A:** **Manual targeting** is recommended when you want precise control over targeting, such as bidding on specific keywords or products. This method can be a great choice when you know which of your ads are performing best and want to boost their performance further with specific targeting.
 
**Automatic targeting** is useful for gathering data on converting search terms. Manual campaigns require ongoing optimization, while automatic campaigns leverage Amazon's algorithms for targeting. 

This can be a good way to launch a campaign and gather data to see which ads and products are performing well, before moving them to a manual campaign for more specific targeting.

### Q: What are some effective ways to measure the success of an Amazon Ads campaign? Which key performance indicators (KPIs) do you consider most important?

**A:** Key performance indicators (**KPIs**) for measuring Amazon Ads success include Click-Through Rate (**CTR**), Conversion Rate, Cost-Per-Click (**CPC**), Total Advertising Cost of Sales (**TACOS**), Advertising Cost of Sales (**ACOS**), and overall Sales. 

The most important KPIs depend on campaign goals, such as visibility, sales, or brand awareness. All in all it's up to you to choose what is most important for you to measure and reach your goals.

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

## Amazon Ads Campaign Structures:

Amazing Jochem, thank you for all the information and insights, let's shift gears here a little and dive a little deeper into the technical side of things with campaign structure and strategy.

### Q: When setting up an Amazon Ads campaign, what are the different levels of structure that need to be defined? (e.g., campaign, ad group, keywords)

**A:** Amazon Ads campaigns have three main levels of structure: **Campaign**, **Ad Group**, and **Keywords/Targets**. The Campaign level sets the budget and targeting settings, the Ad Group level organizes ads by themes or products, and the Keywords/Targets level specifies the keywords or products the ad will be triggered by.

### Q: Can you explain the differences between "Sponsored Products," "Sponsored Brands," and "Sponsored Display" campaign types? In what scenarios would you recommend using each type?

**A:** For sure, as stated earlier when defining campaign types, "**Sponsored Products**" ads promote individual product listings and are keyword-targeted. 

"**Sponsored Brands**" ads promote brand visibility and feature custom headlines and multiple products, but can only be used by brand owners. 

"**Sponsored Display**" ads target customers both on and off Amazon and appear on product detail pages and other Amazon pages. When you use each type is up to you and your campaign goals.

### Q: How can a hierarchical campaign structure help in organizing and optimizing Amazon Ads campaigns? Could you provide an example of how you might structure a campaign for a new product launch and some best practices?

**A:** A best practice for a product launch is to create multiple campaigns for the product. Starting with an automatic campaign. After about two weeks you can create one or multiple campaigns with manual targeting.

![Amazon-Ads-blog-header-02.jpg](https://media.graphassets.com/tja9bEF1TsKbFrkeAHMq)

You then move your best performing keywords and product targets to these manual campaigns and exclude them from your automatic campaigns using negative keywords. 

This way you have the ultimate control on how much you spend on keywords. This can be a time-consuming job, so automation is recommended.

### Q: Negative keywords play a significant role in refining ad targeting. How do you determine which negative keywords to use, and how frequently should they be reviewed and updated?

**A:** Negative keywords prevent ads from showing for irrelevant search queries, which can save you a lot on ad spend. Review campaign search term reports to identify irrelevant queries and add them as negative keywords. Regularly update negative keywords to refine targeting.

### Q: In terms of budget allocation, what strategies do you suggest for distributing budgets across different campaign types and products?

**A:** Allocate budgets based on the performance of each campaign type and product. High-performing campaigns and products should receive higher budgets. 

Consider distributing budget to campaigns with high ROI and potential for growth. This can be difficult to do manually, and is a great case for using Automatic targeting in the beginning to get an overview and see what ads are performing well.

### Q: What considerations should advertisers keep in mind when selecting bidding strategies for their campaigns? How does the choice of bidding strategy impact campaign performance?

**A:** When selecting bidding strategies, a best practice is to consider campaign goals and the competitive landscape. "**Dynamic bids - up and down**" is flexible and adapts bids for conversions. Use it for campaigns with varying conversion rates. "**Fixed bids**" offer control, suitable for campaigns with predictable performance and certain types of budget.

### Q: How do you approach optimizing the product content for better ad performance within a campaign? What elements should be evaluated and potentially adjusted?

**A:** Optimize product content by ensuring clear, compelling titles, high-quality images, informative bullet points, and accurate descriptions. Monitor product performance and adjust content as needed to improve conversion rates. Automation can be a lifesaver in this situation and can really help you boost and scale your ads.

### Q: Can you discuss the concept of "ad placements" within Amazon Ads campaigns? How can advertisers influence where their ads appear on the platform?

**A:** Ad placements determine where your ads appear on Amazon. Advertisers can influence placements by adjusting bids for **top-of-search** or **product page placements**. Strategic bid adjustments can improve ad visibility.

### Q: Dynamic bidding options, such as "Dynamic bids - up and down," offer flexibility in bid adjustments. When would you recommend using dynamic bidding, and what benefits does it offer?

**A:** Dynamic bidding options like "Dynamic bids - up and down" offer flexibility in bid adjustments. Use this option when you want to automatically optimize bids based on the likelihood of conversion. These options can help balance cost and conversion goals.

### Q: For Sponsored Brands campaigns, advertisers can feature multiple products in a single ad. How can advertisers optimize these ads to showcase their product range effectively?

**A:** To optimize Sponsored Brands campaigns featuring multiple products, showcase a variety of products relevant to the brand and use engaging headlines. Prioritize products that have high visibility and conversion rates. Test different combinations to find the most effective arrangement.

---

Thank you very much for all the info and insights Jochem, we've covered a wide range of Amazon Ads marketing strategies and campaign structures. 

Whether you're a seasoned advertiser or new to the Amazon marketplace, these insights can help you elevate your Amazon Ads game and drive better results. 

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup)

Stay tuned for more industry expert interviews and insights on effective marketing practices on the [Channable website](https://www.channable.com/blog) and stay connected by joining our newsletter for all your eCommerce news.

Best practices for creating Amazon Ads with Channable

Amazon has a vast catalog that includes millions and millions of unique products and variations. That’s why Amazon uses the **ASIN** (Amazon Standard Identification Number) system to categorize every item that is listed on the website.

This article covers key points about Amazon ASIN numbers, starting with what is it, how to create a new ASIN in Amazon, why it’s important for sellers and how you can use it to protect your brand and control your catalog.

![What is an ASIN number?.jpg](https://media.graphassets.com/0pzVfERWR8OGHICWIcJk)

## What is an Amazon ASIN number?

An Amazon Standard Identification Number (ASIN) is basically Amazon’s Social Security Number or barcode system for all the products listed in the marketplace. The Amazon ASIN system is the internal catalog and every number is associated with a unique product. 

This system helps each party have a better experience; customers, sellers and Amazon. So to start, ASIN numbers always have 10 characters. Every ASIN starts with “B0” and the rest is a combination of letters and digits. 

This system was [designed in 1996](https://inventlikeanowner.com/blog/the-story-behind-asins-amazon-standard-identification-numbers/) by an Amazon software engineer Rebecca Allen when it was clear that Amazon was going to pivot from only listing books to selling a variety of products. 

Rebecca Allen used 26 letters in the alphabet and 10 digits in a total of 36 characters to create a base 36 system for categorization.

Benefits for Amazon to use ASIN numbers:
- Track and view all products listed on the site
- Easily find products in Amazon Fulfillment Centers and warehouses
- Monitor all products about when orders are picked and shipped
- Help customers to find specific products when needed

## Why Amazon ASINs are important for sellers?

Amazon has more than **353 million** products on its database. Without a unified system, it would be impossible to keep an overview of the products and eventually, lead to management issues.

Amazon ASIN numbers can also be great companions for sellers. Because ASIN is the backbone of your marketplace too! 

As a seller, always double-check for using the right ASIN for your products. If there is an unintentional mistake in ASIN numbers, Amazon won’t list your products in the search results.

If your products don’t have matching ASIN numbers on the Amazon database, you’ll have to create a new one. You’ll learn how to create a new ASIN in Amazon in this article as well.

Other benefits of Amazon ASIN for sellers are

- Observing other sellers through competitor keywords by doing reverse ASIN searches.
- Having a broad understanding of your competition on each product and supporting your [Amazon Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales) strategy to boost your sales.
- Monitor your marketplace’s performance and inventory metrics.
- Track your different shipments for specific products.

## How to find ASIN of products on Amazon?

If you want to know the ASIN of any product, there are two easy ways to find them. And the good thing is both are public and easily accessible. 

Since Amazon ASIN numbers are unique for each product, you’ll easily recognize them once you know how to identify them. 

![Finding Amazon ASIN from URLs.jpg](https://media.graphassets.com/lotgf3Q2QluDQeq8AUJP)

### Finding ASIN from product URLs

The easiest way is to check the URL of the product page. It’s embedded into the URLs after the product title and phrases there is a section named “/dp/B0—------” in the address bar. The section after the “/dp/” part is the ASIN number. Which always starts with “B0.”

### Finding ASIN from the product details page

The other solution is also on the same level of easiness. This time, once you open the product you just have to scroll down and look at the “Additional Information” section. And that’s it! You’ll see the ASIN number.

![Finding Amazon ASIN from product page.jpg](https://media.graphassets.com/af2EEFSGRii6s57ZBjng)

## When to create a new ASIN or use an existing ASIN?

For every product listed on Amazon, there has to be assigned one ASIN number and one product detail page. The reason behind this is to deliver a seamless customer experience from Amazon. 

Even though many sellers list the same product, customers still see the same information on the detail page. This will avoid confusion on the customer’s side. Another benefit is Amazon’s product catalog will stay unified in terms of information and presentation.

If there are duplicate products with different ASINs, Amazon eventually merges them into one. There are two different scenarios to use or create an ASIN.

### Using an existing Amazon ASIN

Before you start to sell a product on Amazon, you have to check if there is an already created ASIN for that specific product. If there are any, you can start listing your products under that Amazon ASIN. 

This way, you share the ASIN as well as the product info with other sellers. Because it’s the same product and it has to have the same ASIN. This scenario usually applies to resellers, retailers and widely distributed products.

### Creating a new ASIN

If there’s no ASIN for your product, you have to create a new one to list your product in Amazon’s catalog first. Once you create a new product in Amazon’s database, they’ll assign a unique ASIN for your product. 

In this process, Amazon might ask some questions to understand your production process and company. Usually, this is the case for new brand owners, private labels and sellers who hold exclusive distribution rights.

![How to create a new ASIN in Amazon?.jpg](https://media.graphassets.com/87GIwMITxyjMiTOvoKfR)

## How to create a new ASIN in Amazon?

For example, if you have a new brand and you are starting to sell on Amazon. You need to have an ASIN to list your products. You have two options to choose from to create a new ASIN on Amazon.

### Directly from Amazon’s admin panel

To register a new product, you’ll need to use the “Add a Product” feature in Amazon Seller Center. If you add your products this way, you have to enter every product detail manually via the online admin panel. 

This might feel redundant task to do but it also helps you to learn basic procedures and requirements of new additions. 
![Amazon Inventory File Templates.jpg](https://media.graphassets.com/2J70afT0SJ2FgjRUVWir)
### Uploading Amazon inventory file templates

Another way to add new products is by uploading product information through Inventory File Templates. This is basically a spreadsheet to enter every required information and deliver them in bulk batches. 

To download Amazon Inventory File Templates you’ll need to visit the “Add products via upload” page and get the category-specific templates.

After filling out and uploading the template to Amazon’s database, it will be processed. Then Amazon creates new products and assigns unique ASINs for each product.

Pros of this method are it allows to addition of a large volume of products and saves time. However, the cons are the need for expertise in Microsoft Excel and manual data entry if not using an automation solution.

## How to utilize your ASINs?

Now that we know the fundamentals of Amazon ASIN, we can focus on utilizing ASIN as a tool to boost your sales. Amazon’s every tool can be considered for boosting sales, just as using [repricer tool](https://www.channable.com/blog/amazon-repricer) to win the buy box competition for each product in your inventory.

### Using ASINs to protect your brand

Amazon uses a system called Brand Gating to reduce counterfeit sales and fraud by protecting brands to authorize usage of their products ASINs. 

If sellers want to sell Brand Gated products on Amazon, they must pay a fee and provide evidence to prove that they’re authorized by the brand. Usually, fees are at least $1000 for each brand and an invoice or written permission letters are required.

## Conclusion

The ASIN is fundamental for Amazon to run their operations smoothly, and for sellers, ASIN is a key tool to manage inventory. 

Channable takes things one step further and provides [Marketplace Integration](https://www.channable.com/products/marketplace-integrator) for your eCommerce business and automation for your products and ads so that you can manage your inventory inside Amazon and across multiple platforms seamlessly!


What is Amazon ASIN and how to create a new one?

Amazon’s marketplace provides many opportunities for sellers. With over **63%** of sellers recording profits in their first year. 

To join this growing number, every Amazon seller has a decision to make on how they’ll deliver orders to their customers. 

You have two options to choose from: **Fulfillment by Merchant** (FBM) and **Fulfillment by Amazon** (FBA).

This means you either manage the whole process on your own or pay Amazon to handle the operation for you. 

If you choose to do it by yourself, you will be part of the **Fulfillment by Merchant** (FBM) program. But if you let Amazon ship your products on your behalf, you will be using the **Fulfillment by Amazon** (FBA) model.

Both strategies have their pros and cons and can even be combined for different products in your catalog, so let's dive in and learn the differences.

![Fundamentals of Fulfillment by Amazon FBA.jpg](https://media.graphassets.com/Y5ygJMlIQyaKWVUlJ3oG)

## Fundamentals of Fulfillment by Amazon (FBA) program

In this model, Amazon offers to take the burden of storage, packaging, shipping, and assisting with customer service from the seller's shoulders with the **Fulfilled by Amazon **(FBA) program. That way sellers can focus on what they do best, selling

Globally **65%** of the top 10,000 sellers and **73%** in the United States, [deliver their products through](https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/) FBA. 

### Pros of Fulfillment by Amazon (FBA)

- FBA allows you to send your inventory to an Amazon warehouse. This saves you space, time, and operation costs. When a customer makes a purchase Amazon handles the shipping process.
- Amazon will handle the entire fulfillment so you can focus on sales and marketing.
- Amazon FBA also allows sellers to be eligible for Prime Shipping. Since Amazon handles everything, they can provide special delivery terms for their Prime customers. Business owners can leverage this opportunity to reach new customers.
- [Winning the Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales) is another benefit of enrolling in the FBA program. Fulfillment is a core variable for Buy Box competition. When Amazon handles this process, your chances of landing in the Buy Box are also positively affected.
- Amazon slightly favors sellers who use the FBA program on search results and SEO too. It’s not an official statement but products fulfilled through Amazon FBA tend to score higher on Amazon search engines.
- We mentioned it before but, one of the biggest pros of FBA is the customer service provided by Amazon. Customer satisfaction is key in eCommerce; leaving this management to Amazon could positively affect your reputation.

### Cons of Fulfillment by Amazon (FBA)

- Amazon charges a fulfillment fee and a monthly inventory storage fee from sellers who use the FBA program. 
- Small, widely desired, light products are more suitable for the FBA program than heavy, bulky, or spacious items. And this difference in volume affects your monthly rates. Because Amazon rents inventory spaces in their fulfillment centers.
- Since you give your inventory to Amazon, it will be harder for you to control your inventory and products. You can’t just simply visit your warehouse and make an inspection.
- Packaging and labeling standardization is one of the key things to consider when applying to Amazon FBA because it has strict qualifications on packaging and labeling of the products to accept them to the FBA.

![Basics of Fulfillment by Merchant FBM.jpg](https://media.graphassets.com/x42aapHqSfuX01x04rJ8)

## Basics of Fulfillment by Merchant (FBM) program

When sellers decide to manage warehousing and fulfillment processes by themselves or with a 3rd party partner, they should select the **Fulfilled By Merchant** (FBM) program.

Previously referred to as Merchant Fulfilled Network (MFN), FBM enables sellers to have more control of their inventory. Control of your inventory also means lower fees to Amazon. But it’s always a matter of what suits your business best.

### Pros of Fulfillment by Merchant (FBM)

- Since you are handling all the processes after the order is created, you have more control over your products, inventory, and fulfillment process. It is easier for business owners to check their stock, and plan their restocking schedule. 
- You will be less affected by policy changes in the FBA program. Amazon could change the process and terms of the FBA program from time to time, but managing your fulfillment operation independently makes you unaffected by this.
- Fulfilled by Amazon program adds an extra fee to your operational costs. If your operational costs with FBM are lower than FBA’s fee, you could save some of your margins by choosing FBM.

### Cons of Fulfillment by Merchant (FBM) 

- Sellers who chose FBM and take part in Prime can choose the Seller Fulfilled Prime (SFP) program to offer Prime advantages to their customers. But Amazon’s standards are much tighter in SFP. To achieve this, sellers must follow strict requirements, such as 99% of the orders should be on time, the order cancellation rate should be lower than 0.5%, agreeing with Amazon’s Return Policy, and more. But this is not direct or convenient as Prime perks with the FBA program.
- Sellers who use FBM have much less power to get the Buy Box since Amazon prioritizes sellers who are enrolled in FBA. But SFP can slightly help to boost the chances of winning the Buy Box.
- FBM does not give a boost to sellers in their SEO ranking, unlike the FBA program. If you choose the FBM program, you will not be able to get an SEO boost from Amazon.
- With FBA, Amazon also manages customer service and returns by themselves. But with FBM, you need to handle those operations as well. This could be time-consuming for sellers but an opportunity to understand the customers’ pain points and needs. Business owners can gather real insights from this operation.

![Best fulfillment program for your eCommerce business.jpg](https://media.graphassets.com/FISy0lbzT9W1drpks65N)

## Which option is best for your eCommerce business?

When you think about everything we summarized above, it really depends on your business model and goals. Because both have their advantages. 

If your eCommerce business reaches a certain maturity, you might consider choosing FBM to have more control. Or you might not want to manage warehouse operations and let Amazon do it. 

Adding Buy Box competition, Prime eligibility, SEO boost, and other perks into the mix, you’ll be able to select the best model for you. To sum everything up, check out the comparison table below.

<table markdown>
<tbody>
<tr>
<td style=""border: 1px solid #cccccc;"">Category</td>
<td style=""border: 1px solid #cccccc;"">Fulfillment by Amazon (FBA)</td>
<td style=""border: 1px solid #cccccc;"">Fulfillment by Merchant (FBM)</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Prime eligibility</td>
<td style=""border: 1px solid #cccccc;"">Instantly eligible</td>
<td style=""border: 1px solid #cccccc;"">Only available through Seller Fulfilled Prime</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Buy Box advantages</td>
<td style=""border: 1px solid #cccccc;"">Yes</td>
<td style=""border: 1px solid #cccccc;"">No</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">SEO boost</td>
<td style=""border: 1px solid #cccccc;"">Yes</td>
<td style=""border: 1px solid #cccccc;"">No</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Customer support</td>
<td style=""border: 1px solid #cccccc;"">Amazon handle the operation</td>
<td style=""border: 1px solid #cccccc;"">Seller handle the operation</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Refunds and returns</td>
<td style=""border: 1px solid #cccccc;"">Amazon handle the operation</td>
<td style=""border: 1px solid #cccccc;"">Seller handle the operation</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Performance metrics of the orders</td>
<td style=""border: 1px solid #cccccc;"">Amazon is responsible</td>
<td style=""border: 1px solid #cccccc;"">Seller is responsible</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Costs</td>
<td style=""border: 1px solid #cccccc;"">
- Seller pays for storage, fulfillment, and referral fee to Amazon
- Suits better for smaller and lighter items
- Storage fees increase during holiday season</td>
<td style=""border: 1px solid #cccccc;"">
- Seller only pays for a referral fee to Amazon
- A better option for heavy and oversized items.
- Some sellers have lower fulfillment costs than FBA</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Control over inventory</td>
<td style=""border: 1px solid #cccccc;"">No control at all</td>
<td style=""border: 1px solid #cccccc;"">Total control in every step</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Depth of Customer Experience</td>
<td style=""border: 1px solid #cccccc;"">Less control about the experience</td>
<td style=""border: 1px solid #cccccc;"">More control about the experience and touch points</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Packaging and labelling</td>
<td style=""border: 1px solid #cccccc;"">Strict rules to comply</td>
<td style=""border: 1px solid #cccccc;"">Less regulation, more freedom</td>
</tr>
</tbody> </table>

And when you want to control your whole inventory across channels, Channable is [here to help](https://www.channable.com/products/product-feed-management-tool). 

You can manage your product inventory across platforms and marketplaces from a single dashboard creating a seamless experience for all your ads.



Amazon FBA vs FBM: How to make the best decision for your business

In this guide, we'll give you an overview of Amazon Sponsored Products and explain why they can be an asset to your multichannel eCommerce strategy. 

We'll cover everything from setting up campaigns to optimizing bids and managing your budget. By the end of this article, you’ll be well-equipped to use Amazon Sponsored Products to drive more traffic to your product pages and increase sales.

## Key strategies for maximizing Amazon Sponsored Products campaigns

- Amazon Sponsored Products are cost-per-click (CPC) ads that promote individual product listings. 
- As Sponsored Products are featured at the top of search results, they offer sellers increased visibility and higher conversion rates.
- Best practices include focusing on high-traffic keywords, using negative keywords, optimizing product detail pages, starting with automatic targeting, and monitoring results.
- Amazon recommends starting with a daily budget of $10 (or the equivalent in your currency) to keep your ads visible throughout the day.
- Automation tools can help to streamline tasks like updating listings, optimizing bids, and analyzing performance.

## What are Amazon Sponsored Product Ads? 

Imagine you're browsing Amazon looking for a new pair of headphones. As you type in your search term, you notice some products at the top of the results page with a little label that says "Sponsored". 

These are [Amazon Sponsored Products](https://www.channable.com/products/ppc-tool/amazon-ads), which are cost-per-click (CPC) ads that blend in with organic search results and promote individual product listings.
 
Amazon Sponsored Products work by matching a visitor’s search terms with relevant products. When a potential customer clicks on a Sponsored Product ad, they’re taken directly to the product detail page on Amazon where they can learn more about it and make a purchase.

In 2023, Amazon announced that Sponsored Products Ads would also start to appear on [premium apps and websites](https://advertising.amazon.com/blog/sponsored-products-expansion) such as Pinterest, BuzzFeed, Hearst Newspapers, Raptive, Ziff Davis, Lifehacker, and Mashable. 

### How do Sponsored Products Ads work? 

![How do Sponsored Products Ads work.jpg](https://media.graphassets.com/TAPV4J4zQkGhVCqWDMLg)

You choose the keywords that best match your products and set a bid – the maximum amount you're willing to pay for each click on your ad. 

When a shopper searches for a keyword that matches your ad, your product listing has the potential to appear at the top of the search results page or even within the product page itself - usually in the related products section. 

The beauty of this approach is that you only pay for clicks, meaning you only invest when someone actively engages with your ad. This makes it a cost-effective way to reach a wider audience and boost your visibility on Amazon. 

*Just an FYI, you need to be an Amazon Seller to launch Sponsored Product Ads. Not an Amazon Seller? Check out our [handy guide to get started selling on Amazon](https://www.channable.com/blog/blog-a-quick-guide-to-selling-internationally-on-amazon).*

## Why Amazon Sponsored Products are important

Sponsored Products are a win-win for both advertisers and shoppers. Advertisers can reach a wider audience and increase their sales, while shoppers discover new and relevant products that they may have overlooked without the ads.

In highly competitive product categories, Amazon Sponsored Ads offer a powerful solution to elevate your brand and products, especially if you're a new seller or your listings have lower review counts or overall visibility. 

Are you already an Amazon Seller? Here are some of the main benefits of using Amazon Sponsored Product Ads:

- **Increased product visibility**: Sponsored Products have a prominent placement on Amazon search results pages, giving your products a higher visibility compared to organic listings. This top-of-the-page positioning makes your products more likely to be noticed by shoppers, increasing the likelihood of clicks and conversions.
- **Enhanced brand awareness**: When shoppers click on your Sponsored Products ads, they’re taken directly to your product detail page - giving potential buyers an opportunity to learn more about your brand and your product offerings. 
- **Higher click-through rates**: Sponsored Product Ads are served to people who are actively searching for your products, allowing you to reach potential customers when they are most likely to click and buy.
- **Cost-effective advertising**: Sponsored Products campaigns are based on an auction-based model, where you bid on specific keywords that match your products. You only pay when someone clicks on your ad, and you can control your ad spend by setting a daily or lifetime budget. 
- **Boosted conversion rates**: According to Amazon, sellers see an [average weekly 50% increase in units ordered](https://sell.amazon.com/advertising/sponsored-products#:~:text=ASINs%20see%20an%20average%20weekly%2050%25%20increase%20in%20units%20ordered%20within%20the%20first%20year%20after%20launching%20a%20Sponsored%20Products%20campaign.) within the first year after launching a Sponsored Products campaign.

## Limitations of Amazon Sponsored Products 

While Amazon Sponsored Ads can be an effective way to increase product visibility and sales, they also have some limitations that sellers should be aware of:

- **High costs**: Amazon Sponsored Products ads can be expensive, especially in competitive product categories. The cost-per-click (CPC) can vary depending on the demand for your keywords, the competition from other sellers, and the overall search volume. If you’re not careful, you could easily overspend on your advertising campaigns.
- **Competition**: Amazon is a crowded marketplace, and many other sellers are using Sponsored Ads to promote their products, making it difficult to stand out from the competition and get your ads to show up in front of potential customers.
- **Time commitment**: Setting up and managing Sponsored Products campaigns can be time-consuming, especially if you’re new to the platform and don’t have a dedicated ads manager. You’ll need to research keywords, optimize your bids, and track your campaign performance.

## How to set up an Amazon Sponsored Products campaign

Ready to get started? Here’s a step-by-step guide to creating your first Amazon Sponsored Products campaign:

1. Log in to your [Seller Central](https://sellercentral.amazon.com/) account and navigate to the Advertising tab. From there, select Campaign Manager and then click the “Create Campaign” button. Under “Choose your campaign type”, click “Sponsored Products”.
2. Write a descriptive name for each campaign, such as “Q3_BackToSchoolPromo” or “LaptopCase_KeywordTargeting” 
3. Choose individual products or groups of products, depending on how many products you want to promote. 
4. Select the keywords you want to target. Make sure to include descriptive keywords relevant to the product and its category.
5. Set your daily budget (how much you’re willing to spend each day on clicks) and the campaign duration (how long your ads will run).  
6. Decide if you want to target search terms or serve ads based on product interests, demographics, or if a customer has viewed a product before. 
7. Choose your bidding strategy: fixed bids will use your exact bid, while dynamic bids will lower or raise your bid depending on whether your ad is likely to lead to a sale.
8. Click “Launch Campaign” to push your ads live.  

## Amazon Sponsored Products: 7 best practices

Getting Sponsored Products to work for you is about putting together a smart game plan that covers everything from choosing the best keywords to constantly optimizing your campaigns. 

Here are some best practices to improve the performance of your Sponsored Product Ads:

### 1. Focus on high-traffic keywords 

These are keywords that are more likely to lead to clicks and purchases. You can find these keywords by using [Amazon's Search Term Report](https://advertising.amazon.com/API/docs/en-us/bulksheets/2-0/bulksheets-search-term-report) and analyzing which keywords are generating the most clicks and conversions. Examples include: “​​protective laptop case”, “noise canceling wireless headphones”, and “insulated travel mug”. 

### 2. Use negative keywords and negative product targeting

Including negative product and brand filters in your campaigns ensures that your ads aren't displayed for irrelevant search queries or product pages. Negative keywords and product targeting can include competition keywords, brand names, [ASINs (Amazon Standard Identification Numbers)](https://www.channable.com/blog/amazon-asin-what-is-it-how-to-create), and generic keywords. For example, if you sell running shoes, you might exclude keywords like "shoes" or "athletic shoes" because these keywords could attract clicks from people who are not specifically interested in running shoes.

![Optimize Amazon product detail page for Sponsored Products.jpg](https://media.graphassets.com/B7efRZo2Q3C1JDH6nwaQ)

### 3. Optimize your products and detail pages

When shoppers click on your ad, they land on your [Amazon product detail page](https://www.channable.com/integrations/amazon-product-feed). That’s why it’s important to keep the quality of your product information high as detail pages directly impact your ad performance and sales. Improvements you can make include: keeping your products competitively priced, creating a strong product title, selecting products with high reviews, using at least 4 high-quality product images, and including a list of bullet points of your product’s key features. 

### 4. Start with automatic targeting

If you’re new to Amazon Sponsored Product Ads, it’s a good idea to select the automatic targeting feature as it’s the easiest and quickest way to get started. With automatic targeting, Amazon automatically matches your ads to keywords and products, saving you time compared to manual targeting. 

### 5. Switch to manual targeting

Once your automatic campaign has had time to gather data, it can provide valuable insights into which search terms are generating conversions and which are not. This information can be applied to your manual campaigns to refine your targeting and boost sales. Manual targeting gives you more control over which keywords you target, allows you to set custom bids, and enables you to target specific products or entire categories. 

### 6. Set a realistic daily budget

Before you set up your Sponsored Products, make sure you establish a monthly budget for your Amazon Ads campaigns. This will help you come up with your daily budget. Amazon recommends a minimum daily budget of $10 (or the equivalent in your currency) to keep your ads live throughout the day. 

![Amazon Sponsored Products campaign performance.jpg](https://media.graphassets.com/DrkNFpxLQW2iXqMftSq7)

### 7. Monitor your results

You can generate several reports to measure the performance of your Sponsored Product Ads. The “Placement Report” provides insights into your ads' performance across different placements on Amazon, while the “Performance Over Time Report” gives you an overview of your clicks and spend to track your average cost-per-click and total spend over time. Use these insights to make informed decisions about whether you need to increase your bid to boost your placement or cut low-performing keywords.

## How automation can help with Amazon Sponsored Products

![Amazon Sponsored Products PPC automation tool.jpg](https://media.graphassets.com/TwlE1YQVRp6QSF2KCuxN)

Want to supercharge your Sponsored Products campaigns? Tap into the power of automation.  These powerful tools take care of mundane tasks, like automatically updating product listings, optimizing placements, and analyzing performance. 

There are a number of different ways to automate your Sponsored Products campaigns, but some of the most common include:

- **Using a product feed management tool**: Listing your products, matching them with Amazon product categories, and managing the stock count is time-consuming and error-prone if you do it manually. [A product feed management tool](https://www.channable.com/products/product-feed-management-tool) can help you to keep your product information up-to-date and consistent across all of your eCommerce platforms. 
- **Using PPC automation tools**: [PPC solutions](https://www.channable.com/products/ppc-tool/amazon-ads) specifically tailored to Amazon Sponsored Product Ads allow you to easily create complete ad campaign structures for multiple products and languages at scale. 
- **Using campaign and keyword automation rules**: You can set up rules that will automatically adjust your bids, add or remove keywords, move keywords between campaigns, or blacklist certain keywords based on specific criteria.
- **Using bid automation tools**: There are a number of tools available that can automatically adjust your bids based on real-time data. This can help you to maximize your return on investment (ROI) and avoid overspending. 

Explore more about how automation can help your Amazon advertising strategy on the [Channable](https://www.channable.com/) website.


Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how [Channable] (https://www.channable.com/blog/mastering-marketplace-dynamics) can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup)

Everything you need to know about Amazon Sponsored Products

In the dynamic realm of eCommerce and digital advertising, Jeff Cohen has emerged as a key figure, utilizing his extensive expertise to navigate the intricacies of Amazon Ads. 

Since his induction to Amazon in January 2022, Jeff has embarked on a global journey, sharing his insights into Amazon Ads technology and best practices.

His enthusiasm and expertise extend beyond the corporate sphere, evident in the creation of a thriving community within the Amazon Ads tech space. Notably, Jeff curates a weekly **[LinkedIn newsletter] (https://www.linkedin.com/newsletters/rad-behavior-covering-amazon-6907810785079496704)** , a trusted source for thousands of partners and advertisers seeking to remain informed in the fast-paced world of Amazon Ads.

His nuanced comprehension of ROI metrics, campaign structures, and adaptive strategies in the ever-evolving advertising landscape gave us a dialogue rich in both substance and practical application.

So let's jump into the world of Amazon Ads with Jeff and discuss some insights together.

## 1. In your opinion Jeff, what are the most significant challenges sellers face when running campaigns on Amazon Ads, and how would you address them? 

One of the challenges a brand faces when running campaigns is providing a return on investment (ROI) for ad spend. When you are focused on conversion campaigns, this ROI is often seen as  Advertising Cost of Sale (ACOS) or Total Advertising Cost of Sale (TACOS). 

These provide a  measurement that compares the cost of the campaigns to the conversions. As you move up the funnel to awareness and consideration, brands begin to look at Return on Ad Spend (ROAS)  which looks at how many dollars they are making for each dollar invested. 

![image_01.jpg](https://media.graphassets.com/NAxQevjNQ0SrCZpgikNs)

While ROAS is a valid measurement it may not always provide the full picture of how your ads are performing. This is where new metrics like new-to-brand, video views, and other metrics can begin to demonstrate how a campaign can help drive new customers to your brand.  

## 2. Can you share a specific example of a successful campaign on Amazon Ads? What type of campaign structure was used to achieve the results?  

Amazon Ads system is robust to allow for different structures, this allows brands to set up what is best for them. While campaign structure may vary, one best practice that you want to remember when developing Sponsored Products campaigns is to: 

![image_02.jpg](https://media.graphassets.com/TrMyFtlDTgaDeTmYlIrK) 

## 3. Amazon's advertising landscape is constantly evolving. How do you stay ahead of the curve and adapt your strategies to take advantage of emerging trends and opportunities? 

Technology is a great way to stay ahead of the evolving landscape as it provides a way for you to scale your advertising and manage larger campaigns. 

In addition, I recommend you keep up on industry trends via the **[Amazon Ads blog] (https://www.channable.com/blog/best-practices-creating-amazon-ads)** and learning console, they are great resources for learning.  

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://website-staging.channable.com/products/ppc-tool)

## 4. How do you see the role of insights and analytics for campaigns on Amazon Ads? What specific metrics and KPIs would you prioritize, and how do you use them to refine your strategies? 

Insights and analytics are critical for any business, not just Amazon Ads. The specific metrics will vary based on the goals you are trying to accomplish. 

My recommendation is that you spend time during the planning phase to really understand what action you are trying to drive, then you can select metrics and KPIs that would signal you are encouraging the right behavior. 

For example, if your product detail page is converting well and you want to increase traffic, you may look at impressions to help increase the number of shoppers who view your product.

## 5. What strategies do you recommend for optimizing product listings to complement campaigns on Amazon Ads and enhance the overall shopping experience for customers? 

Your product listings should always be optimized for the shopper, not the campaign. Put yourself in the shoes of your shopper, and use terms they are familiar with.
 
Provide details about your product that demonstrate the value a consumer will get. Always work backward from the customer and ensure they are getting the right experience on your listings. 

![image_03.jpg](https://media.graphassets.com/4BZvwsX3QDKIaw2j3DHQ) 

## 6. How important are customer reviews and feedback in the context of Amazon Ads, and what strategies can be implemented to help improve review ratings and credibility? 

Shoppers look to reviews as a way to learn about your product. The best strategy to improve  reviews is to listen when customers provide feedback and make product improvements  

## 7. Amazon Prime Day and holiday seasons are critical for sales. What strategies would you propose to capitalize on these peak shopping periods and stand out? 

When you think of an event, like Prime Day, break the event into three phases. The lead-in phase is the time before the event. This is your opportunity to warm up your campaigns,  engage with new audiences, and look for signals that could indicate shoppers are interested in your product. 


![image_04.jpg](https://media.graphassets.com/6AKtW1aeSByyyMNlwAID)  

The second phase is the actual event, it is recommended that you manage your budgets during the event to ensure you don’t run out. This will also help to maximize your exposure. 

Finally, don’t forget about the lead-out phase, which is the period after the event. This is a great chance to re-engage with shoppers who showed intent but didn’t buy.  

## 8. How important is brand consistency in Amazon Ads? What strategies can businesses employ to maintain a strong and consistent brand presence across their product listings and ads? 

It’s important that shoppers see a consistent look and feel from your brand across Amazon as well as your direct-to-consumer shopping site. This instills confidence that they are getting the product they are looking for. 

Amazon Ads has a store feature that allows you to build out a  “mini-site” that can provide a custom look and feel for your brand, allowing you to tell your brand story and build trust with shoppers.  

## 9. What strategies would you recommend to maximize ad spend efficiency while still achieving desired results in competitive categories? 

When starting a new campaign, I always recommend you employ a test-and-learn mentality. This allows you to set goals, start with a budget you’re comfortable with, and then grow as you see the results you desire. 

Campaigns need ongoing care- make sure you determine what metrics you are going to follow and set a floor. This ensures you let your campaigns develop without making any knee-jerk reactions. 

## 10. From Amazon’s point of view, what role does automation play for Amazon Ads?  

Amazon Ads makes all of our technology available via an **[API] (https://www.channable.com/products/marketplace-integrator)** so that our technology providers can build upon the tools we have created. For many of our tool providers, automation provides a  way to scale advertising in an efficient and effective manner.
  
## 11. What is a good practice when it comes to a seller scaling their Amazon Advertising efforts? How can they best grow and expand on Amazon? 

Amazon Ads has many tools that you can use to increase the exposure of your brand to new shoppers. As you expand you may want to consider some features like Amazon Posts and Amazon Stores which help to build followers.

![image_05.jpg](https://media.graphassets.com/hDm5Bd0NQU60Y9hUyc8D) 

Brands should also take advantage of A+ content and video as a way to further demonstrate product value. All of these products are free and many have templates available. 

Amazon Ads provides opportunities to remarket and engage new audiences via Sponsored Brands and Sponsored Display. These tools help you reach shoppers who may be interested in your product.  

## 12. Thank you for all the insights and strategies from this session. As we close, are there any last thoughts or topics you would like to share with our audience? 

The advice I give the most is 1) be patient and 2) be prepared to learn. Advertising properly takes time, ensuring you are delivering the right message to the right signals and engaging with shoppers who may be interested in your product.

![image_06.jpg](https://media.graphassets.com/zQEPlErmTHqs97iNovd5) 

The process requires a learning curve and, as mentioned earlier, things are always changing. 

>An ad that didn’t work for you six months ago may be perfect for you today. 

Brands that are always testing and learning are the ones that can maximize their return as the industry evolves. 


Amazon, automation, and the multichannel mix - an interview with Jeff Cohen 

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</div> 

In the competitive landscape of eCommerce and Amazon’s omnipresence within it, leveraging Amazon Sponsored Products is crucial for achieving brand visibility, driving sales, and maximizing your funnel efficiency. This comprehensive webinar was created to empower sellers and marketers with the knowledge and strategies needed to excel on the world’s largest online marketplace.

**Amazon's Senior Partner Development Manager, Ivey Lee, and Channable's North America Managing Director, Ben Riggle, are covering key topics including:**

- Holistic view of Amazon Ads multi-channel offerings and how they fit into your overall eCommerce strategy
- Benefits of utilizing Sponsored Products to enhance product discoverability and boost sales.
- Channable’s latest technology to create, optimize, and track the success of your Amazon Ads Sponsored Products campaigns

**Who Should Watch:**

- Amazon sellers looking to optimize their advertising efforts.
- E-commerce professionals seeking to enhance their skills in Amazon Sponsored Products.
- Marketing professionals aiming to drive sales and improve ROI through effective Amazon advertising.

Whether you're a seasoned seller or just starting out, this webinar will equip you with the insights and tools to scale your Amazon Ads campaigns to new heights. Learn why the right combination of **high quality product listings and advertising efforts** is the driver for more visibility on Amazon and how automating your approach to Sponsored Products can save you valuable time.

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<iframe width="100%" height="1200" frameborder="0" src="https://app.livestorm.co/p/6c961178-ce2e-49bb-88e6-e544be9b5b20/form" title="Drive efficiency with Sponsored Products: An in-depth look at Amazon Ads solutions and Channable capabilities to help grow your business | Channable"></iframe>

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[Webinar] Amazon Ads: Drive efficiency with Sponsored Products

Across Amazon, there's a boom in customer buying during peak season. This period is a golden opportunity for sellers as it's often their most profitable time of year. By anticipating these peaks, keeping inventory well-stocked, and running strategic promotions, sellers can seriously boost their sales during this busy time. 

This guide will equip you with the knowledge you need to navigate Amazon's peak season. We'll provide you key dates and essential tips to help you take advantage of this high-stakes period. So, grab your calendars, and let's dive in! 

## When is Amazon’s peak season? 

Amazon’s peak season typically runs from October to January and coincides with major holidays like Thanksgiving and Christmas. This time of the year also includes major promotion windows such as Black Friday, Cyber Monday, and Super Saturday. During this time, people tend to buy more, leading to a surge in orders for sellers on Amazon.

## Key dates for Amazon sellers in 2024

Amazon's peak season is a golden opportunity, but savvy sellers can capitalize on year-round sales spikes by strategically timing promotions and optimizing listings for seasonal holidays and trends. Here are the most important dates that you need to add to your marketing calendar:

### January

While holiday shopping takes center stage in December, many retailers extend the savings into the new year with discounts. Keep in mind that consumers are now accustomed to these post-holiday sales and have come to expect attractive deals throughout January. Unsurprisingly, products that support healthy New Year’s resolutions, like fitness equipment and health food items, often experience a surge in sales during this period.

- January 1st: New Year's Day

### February 

February is marked by two major retail events: Super Bowl Sunday and Valentine's Day. Get ready for touchdown sales in the lead-up to Super Bowl Sunday when jerseys, team gear, and party supplies fly off the shelves. Then, love takes center stage on Valentine's Day with chocolates, flowers, and jewelry on people’s shopping lists.

- February 10th: Chinese New Year
- February 11th: Super Bowl Sunday (US)
- February 14th: Valentine’s Day 

### March 

March bursts onto the scene with warmer weather and a calendar full of global celebrations. From honoring amazing women on International Women's Day to the green-themed fun of St. Patrick's Day and the chocolatey joy of Easter, sellers can benefit from one of the many key dates in March: 

- March 8th: International Women’s Day
- March 10th: Mother’s Day (UK) 
- March 17th: St Patrick’s Day
- March 29th: Good Friday
 - March 31st: Easter Sunday

### April 

During springtime, cleaning supplies and lighter clothes for the new season are popular picks for Amazon customers. If you sell planet-friendly products or gardening supplies, you should plan special promotions around the following two dates: 

- April 22nd: Earth Day
- April 26th: Arbor Day

### May 

In May, Mother’s Day is another popular gift-giving holiday, making it a good time to promote products that mothers would appreciate, such as jewelry, clothing, and spa products. In the US there’s Memorial Day, which sees increased sales in outdoor products such as grills, pool floats, and camping gear.

- May 12th: Mother’s Day
- May 27th: Memorial Day (US)

### June 

June is the first official month of the summer season so expect shoppers to be in the market for swimwear, sunscreen, and travel gear. Pride Month also begins so it’s a good time to promote products that celebrate diversity and inclusion such as rainbow-themed products or LGBTQ+ books. Finally, Father’s day is the perfect opportunity to advertise gifts for men, such as tools, electronics, and outdoor gear.

- June 1-30: Pride Month 
- June 16th: Father’s Day 
- June 20th: Summer Solstice

### July

![Amazon Prime Day.jpg](https://media.graphassets.com/JpWOf1opT22JAB2DRvsg)

July marks a major event for Amazon sellers: Prime Day. This annual two-day event, exclusive to Amazon Prime members, features deep discounts and deals across various product categories. Similar to the holiday season, Prime Day presents a golden opportunity to attract millions of enthusiastic shoppers seeking exclusive bargains. 

July TBC: Prime Day

### August / September 

August signals the start of the back-to-school season, a time when parents and students gear up for the new school year. With shopping lists filled with essentials like stationery kits, backpacks, lunch boxes, and even electronic gadgets, it's a prime time to promote your back-to-school offerings. 

### October 

Scary costumes, eerie decorations, spooky treats. There’s only one big holiday in October: Halloween. Sellers who are dedicated to Halloween merchandise often have sales on their products weeks in advance, offering a chance to grab them at discounted prices before the big day.

- October 31st: Halloween 

### November  

Amazon’s traditional peak season gets underway in November, with Black Friday reigning as one of the biggest shopping days of the year. This global retail phenomenon, originating in the US, sees retailers worldwide offering significant discounts to ramp up sales. Many sellers now extend this marketing event to a 'Black Week', offering deals throughout the week leading up to Black Friday.

- November 11th: Singles’ Day 
- November 28th: Thanksgiving (US)
- November 29th: Black Friday

### December 

![Amazon peak season holiday period.jpg](https://media.graphassets.com/SboYGga0SFqZt8Yb1x5o)

December ushers in the peak of the holiday shopping season, with Amazon shoppers scrambling to find the perfect last-minute gifts. The season culminates in post-Christmas sales on Boxing Day and beyond, offering another chance for shoppers to snag amazing deals before the end of the year. 

- December 2nd: Cyber Monday
- December 5th: Sinterklaas (The Netherlands)
- December 21st: Super Saturday 
- December 26th: Boxing Day (in Canada and the UK)

## Top tips for Amazon sellers to prepare for peak seasons

![How to prepare for Amazon peak season.jpg](https://media.graphassets.com/kCyPghnZQ4O1g1bSf8Gc)

Peak season on Amazon can be quite challenging for sellers, with lots to manage. You'll need to be prepared to handle the increased demand and ensure your products are easily discoverable by potential buyers. Here are four helpful tips to get you ready for success during this crucial period:

### 1. Forecast your sales volume

While referencing your sales from the previous year is a good starting point, it's not the only factor to consider when estimating sales for the upcoming peak season. Look at sales trends over several past peak seasons to help you identify patterns for potential growth or decline. Additionally, consider any external factors that could impact your sales: are there any new market trends that could influence demand for your product? Are people buying more or less based on the current state of the economy? 

### 2. Create a stock order plan

Once you have your sales forecast in hand, the next step is to create a stock order plan. The goal is to have just the right amount of stock on hand during peak times. You don't want to run out of popular items, but you also don't want to be stuck with a warehouse full of unsold products. Here's a handy tip: consider using the Just-in-Time (JIT) principle. This means ordering goods from suppliers to arrive just before you actually need them. This helps keep inventory levels low and reduces the risk of having too much or too little stock on hand.

### 3. Optimize your product listings 

During peak season, the competition for shoppers' attention is fierce. That’s why you need to take steps to make your product listings stand out:

Think about crafting catchy titles that accurately reflect your product and include relevant keywords.
Showcase your offerings with high-quality images that capture different angles and highlight key features. 

Encourage customer reviews, as they build trust and influence buying decisions. 
Clearly list your product's benefits using easy-to-read language, and sprinkle relevant keywords throughout your descriptions for better search visibility.

For even greater efficiency, consider exploring tools like Channable's [Amazon API](https://www.channable.com/integrations/amazon-api-integration), which can help synchronize your product information and stock across various platforms. This helps to ensure consistency and saves you time managing listings individually.

![Optimize listings and schedule PPC campaigns.jpg](https://media.graphassets.com/zId6EUq8SuiA3gQ6zqQe)

### 4. Plan your PPC campaigns in advance

To avoid missing out on any sales over the peak season, you’ll definitely want to run PPC campaigns such as [Amazon Sponsored Product ads](https://www.channable.com/blog/amazon-sponsored-products). But don’t be tempted to set up all of your campaigns a week before. By planning your PPC activities in advance (keyword research, ad schedule, strategic budget scheduling, etc.) you can make sure that you’re set up for success. 

Tools like [Channable's Amazon PPC tool](https://www.channable.com/products/ppc-tool/amazon-ads) can streamline this process, especially when managing campaigns for multiple products and languages at scale. Our [Amazon Repricer](https://www.channable.com/blog/amazon-repricer) automatically adjusts your prices in real-time to match (or beat) your competitors, while our bid tool automatically adjusts your bids based on real-time data, such as keyword performance and ad performance (ACoS, ROAS, etc.)

## Get the most out of Amazon’s peak season with Channable 

At Channable, we have a number of different products to help Amazon sellers maximize their success during peak seasons. From [feed management](https://www.channable.com/products/product-feed-management-tool) and [smart categorization](https://www.channable.com/products/smart-categorization) to PPC optimization, our tools can help you optimize your product listings and create Amazon advertising campaigns at scale. 

[Sign up for a free trial](https://www.channable.com/signup) to learn more about how Channable can help you grow your brand on the Amazon marketplace.

A quick guide to preparing for Amazon's peak season

Looking to conquer Amazon advertising? This guide is your one-stop shop. We'll break down every ad type you can leverage and share best practices to help you skyrocket your sales. Whether you’re aiming to boost your product visibility or supercharge your organic success, this guide has everything you need.

## What are Amazon Ads?

Have you ever noticed products on Amazon marked "Sponsored" or entire brand stores getting featured in your search results? These are Amazon Ads in action. They work using a pay-per-click (PPC) model, meaning that you only pay when someone clicks on your ad. Just like other search engine ads, Amazon Ads connect shoppers with relevant products based on their shopping behavior and/or queries.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/ZPEBxWFltw8?si=BR7mxdAMX7KvBWO1" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

### Benefits of Amazon Ads 

On Amazon's massive marketplace, it can be tough to get your products noticed. But Amazon Ads offer several advantages to help you stand out from the crowd, such as:

- Increasing brand awareness by promoting your products or store 
- Improving product visibility by featuring your products in prominent positions 
- Boosting your organic sales as Amazon ranks better selling products higher in the search results
- Reaching a more targeted audience via ad campaigns  
- Gaining valuable insights on what search terms your customers are using 

## What you need to get started

Before advertising on Amazon, it’s important to have a well-organized Seller Central account and [optimized product listings](https://www.channable.com/integrations/amazon-product-feed). That’s because your Amazon Ads will link directly to your store or product detail pages. Remember, clicking on your ad is just the first step. It’s on your product detail pages where you’ll turn interested shoppers into repeat customers. 

As a general rule of thumb, your product detail pages should be optimized for the keywords you want to target, include high-quality images, and list all the features and benefits of your product in an easy-to-digest way. 

## Different types of Amazon Ads

Whether you want to drive product sales or increase brand awareness, Amazon has three main ad types depending on your advertising goal: 

### Sponsored Products

The most common ad type is [Amazon’s Sponsored Products](https://www.channable.com/blog/amazon-sponsored-products) which promote individual product listings. Typically, these ads show up at the top of search results and on other product detail pages. 

![Amazon Sponsored Products Ads.png](https://media.graphassets.com/WjWEMly0SsGRbCIvtwhu)

Sponsored Products allow you to target specific keywords and other product ASINs (such as your competitors’ products). When a customer searches for a keyword related to your product (e.g. waterproof hiking shoes), there’s a chance your ad will appear in a prominent position at the top of the search results page. Not only does this boost the visibility of your products, but also increases the likelihood of conversions. 

Consider using Sponsored Products ads if:

- **You want to increase sales of specific products:** Sponsored Products are ideal for driving traffic to individual product listings and increasing conversions. This is especially useful for launching new products, promoting seasonal items, or clearing out excess inventory.
- **You have high-quality product listings:** Because Sponsored Products rely on your product details and reviews to convert viewers into buyers, make sure your listings are optimized with clear descriptions, high-quality images, and competitive pricing.

### Sponsored Brands 

Sponsored Brands are advertising placements that showcase your brand and multiple products (usually three) to Amazon shoppers. These can include carousel ads or headline ads with your brand logo. Sponsored Brands appear on search pages, product detail pages, and on the Amazon homepage.

Additionally, if you have a branded Amazon Store page, you can use it as your landing page for your Sponsored Brands campaigns. 

![Amazon Sponsored Brand Ads.png](https://media.graphassets.com/UQQwcpX0STWVJI5LmdAd)

Consider using Sponsored Brands if: 

- **You want to increase brand awareness:** Sponsored Brands put your brand logo front and center, helping new customers get acquainted with your brand and products.
- **You have a diverse product portfolio:** This ad format allows you to showcase the variety of your products. 

### Sponsored Display 

Amazon Sponsored Display ads allow sellers to reach potential customers on and off Amazon. Unlike Sponsored Products Ads that target keywords, Sponsored Display Ads target audiences based on their browsing behavior and interests. These ads can appear across Amazon's website and apps, as well as on external websites and apps that are part of Amazon's advertising network, such as Twitch and IMDb. 

![Amazon Sponsored Display Ads.png](https://media.graphassets.com/E7oV8OJTMClx6vs3azFS)

Consider using Sponsored Display ads if: 

- **You want to increase brand awareness:** By showing your ads to a wider audience, you can help people become more familiar with your brand.
- **You want to reach new audiences:** Sponsored Display Ads can help you target people who are interested in products similar to yours, even if they haven't searched for them by name.
- **You want to retarget shoppers:** You can use Sponsored Display Ads to show ads to people who have already visited your product listings or added your products to their cart.

## How to create your first Amazon Ads campaign

Setting up an Amazon Ads campaign is fairly straightforward. From your Seller Central account, go to “Campaign Manager” and follow these steps: 

1. Select “Create campaign”. 
2. Choose your campaign type. You’ll be able to choose between Sponsored Products, Sponsored Brands, and Sponsored Display. 
3. Name your campaign and choose your daily budget. Amazon recommends a daily budget of $10 / €10 (or the equivalent in your currency). 
4. Select “Automatic targeting” or “Manual targeting”.
5. If you choose “Manual targeting”, you should add at least 30 keywords. Amazon recommends starting with the “broad match” option for your keywords. 
6. Launch your campaign and monitor the results. 

### Automatic targeting vs. manual targeting 

When advertising on Amazon, you have two choices for targeting your ads: automatic and manual. With automatic targeting, Amazon automatically matches your ads to keywords and products, saving you time compared to manual targeting. This is a good option if you're new to Amazon advertising or have a large product catalog because it can help you discover relevant keywords.

With manual targeting, you choose the exact keywords and product searches you want your ads to appear for. This gives you more control over your campaign, but it also requires more research and ongoing management. Automatic targeting is faster and easier to set up, while manual targeting offers greater precision.

## Amazon Ads strategies and best practices 

![Amazon Ads strategies and best practices.png](https://media.graphassets.com/lFllASyeoRZtup9HXgwP)

Depending on your goals, you might use one of the Amazon ad formats mentioned above or a combination. Here are some [best practices](https://www.channable.com/blog/best-practices-creating-amazon-ads) to help you get the most out of each ad format.

### Strategies for Amazon Sponsored Products ad campaigns 

Getting Sponsored Products to work for you is about putting together a smart game plan that covers everything from choosing the best keywords to constantly optimizing your campaigns. 

Here are some best practices to improve the performance of your Sponsored Product ads:

1. **Organize campaigns by product or product type:** For better targeting and ad ranking, group related products together in campaigns. This allows you to ensure your keywords directly connect to the specific product details you're advertising. For example, create a campaign for "Men's shirts" and include all variations like size, color, and brand within that campaign.
2. **Monitor and adjust bids with analytics tools:** Regularly monitor your campaigns using Amazon's analytics tools. If you see high spending or Advertising Cost of Sale (ACoS), gradually decrease your bids on a weekly or bi-weekly basis. If spending is low or your ACoS is below 30%, consider raising bids to increase ad visibility.
3. **Prioritize top-of-search placements for high-performing campaigns:** Since top-of-search ads receive the most traffic, consider increasing your bid adjustments for these placements by 50% to 150%. This strategy is recommended for campaigns that are already performing well.

### Strategies for Amazon Sponsored Brands ad campaigns

Unlike Sponsored Products, Sponsored Brands offer more creative control, allowing you to create headlines and visuals that grab attention. Here are some strategies to make sure your ads reach the right customers: 

1. Build a strong keyword mix: Incorporate at least 25 keywords using a blend of broad, phrase, and exact match types. This widens your reach while still attracting targeted customers. Broad match captures similar terms (e.g. "athletic shoes"), phrase match targets specific phrases (e.g. "best running shoes for men"), and exact match focuses on precise searches (e.g. "Nike Pegasus running shoes").
2. Optimize campaigns with negative targeting: Prevent irrelevant searches from draining your budget by adding negative keywords or products/brands. This ensures your ads reach users genuinely interested in what you offer (e.g. exclude "cheap watches" if you sell luxury watches).
3. A/B test creatives: Sponsored Products ads are customizable, giving you more opportunity to see what resonates most with your ideal audience. Run A/B tests by cloning your campaign and modifying one element at a time (such as the headline or main image).

### Strategies for Amazon Sponsored Display ad campaigns

Sponsored Display campaigns offer a powerful way to reach potential customers beyond traditional product searches. Here are a few strategies to get the most out of your Sponsored Display placements:

1. Include products that perform well on Sponsored Products and Sponsored Brands: Products that generate good click-through rates (CTR) or conversion rates through our other sponsored ads products may equally perform well in display ads. 
2. Advertise discounted products: Sponsored Display ads support automated deals and savings badges to help shoppers easily spot special offers when your products are on sale. 

## Automate your Amazon ad campaigns with Channable’s PPC tool

Want to simplify creating ads for all your products? Channable can help. Our [PPC tool specifically designed for Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) allows you to easily create complete ad campaign structures for multiple products and languages at scale. Our tool also uses automation to optimize keyword bids, enabling you to maximize your return on investment and avoid overspending. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=jB5VLle9oDeFBU_2" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>


[Sign up for a free trial](https://www.channable.com/signup) to see what Channable can do for you. 


Everything you need to know about advertising on Amazon

We'll dive into seven expert tips covering everything from targeting the right keywords to optimizing bids and scheduling budget increases during peak conversion windows. By following these Amazon PPC strategies, you'll be well on your way to boosting your visibility and sales on the platform.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/ZPEBxWFltw8?si=F81QnP-lj3JjZwTE" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

## 1. Optimize your products and detail pages

When shoppers click on your [Amazon Sponsored Product ads](https://www.channable.com/blog/amazon-sponsored-products), they're primed to make a purchase. They've already shown interest in your product, and your [product detail page](https://www.channable.com/integrations/amazon-product-feed) is your prime opportunity to convert this interest into a sale. That’s why it's crucial to invest in the quality of your product information as detail pages directly impact your ad performance.

Here are optimizations that you can make to increase your chances of conversions: 

### Competitive pricing

Research and analyze your competitors' pricing to ensure your products are competitively priced. Remember, even a slight price difference can influence a customer's decision, especially when presented with multiple options.

### Compelling product titles

Craft clear, concise, and keyword-rich product titles that accurately reflect your product's value proposition. This not only improves search visibility but also grabs the shopper's attention within seconds of landing on your page.

![Optimize Amazon product detail pages.png](https://media.graphassets.com/rSFlSnpRQC0JO2z1utqw)

### Leverage the power of reviews

Feature products with a healthy volume of positive reviews and a high average rating. Social proof significantly increases buyer confidence and reduces purchase hesitation.

### Showcase your product with high-quality images (and videos)

Include at least 4 high-resolution images from different angles to showcase your product in detail. Also consider including lifestyle images that demonstrate the product in use and, if possible, short product videos.

### Highlight key features with bullet points

Use clear and concise bullet points to list the key features and benefits of your product. This makes it easy for shoppers to scan and understand what your product offers, saving them time and effort while navigating the page.

## 2. Use auto campaigns to find high-performing keywords

If you’re new to Amazon PPC, it’s a good idea to select the automatic targeting feature as it’s the easiest and quickest way to get started. With automatic targeting, Amazon automatically matches your ads to keywords and products, saving you time compared to manual targeting. 

But you can also use auto campaigns to discover high-performing keywords that you can use to improve the performance of your Amazon PPC campaigns. Once your auto campaign has been running for a while, analyze the search term report to find the specific search terms people used to find your product through your ads.

For instance, imagine you sell women’s yoga pants. You might find a term like "women's high-waisted yoga pants with pockets" has driven a significant number of sales at a low cost per sale (ACoS). 

You can then add this keyword as an exact match phrase in your manual campaign. This Amazon PPC strategy ensures that your ad only appears on searches containing the exact phrase, maximizing your chances of reaching highly relevant and likely-to-convert customers while potentially reducing unnecessary ad spend.

## 3. Maximize your ad spend with negative targeting

Another smart Amazon PPC strategy is negative targeting. Neglecting negative targeting can drain your ad budget on unproductive keywords that take impressions away from high-performing search queries. Additionally, these keywords might be attracting irrelevant searches with high impressions but zero clicks, or even generating clicks that never convert into sales.

### Negative keywords

Negative keywords are words or phrases that prevent your ads from showing up for irrelevant searches, preventing you from wasting budget on product type mismatches like "boots" when you sell "hiking boots." 

### Negative targeting 

This allows you to exclude specific products or brands in your campaign. This is useful to filter out competitors, avoid brand mismatches (e.g. excluding a craft brand with the same name as your clothing brand), or simply to prevent your ads from appearing for irrelevant searches. Amazon also allows you to add specific [ASINs (Amazon Standard Identification Numbers)](https://www.channable.com/blog/amazon-asin-what-is-it-how-to-create) to your negative targeting list. 

## 4. Increase ad spend during peak conversion windows

![Amazon PPC budget rules.png](https://media.graphassets.com/kxbifzsJTKuLTJm5EtNi)

As your Amazon Sponsored Product ads gain traction, you can drive more conversions by optimizing your budget strategy. This involves scheduling your ad spend strategically to hit peak conversion windows.

Your Seller Central account's sales dashboard is a treasure trove of valuable data. You can identify the days and times when you get the most sales. By increasing your budget during these peak times, you can ensure your ads reach potential buyers at the exact moment they're most likely to make a purchase.

You can also increase your budgets during special events such as Prime Day, Black Friday / Cyber Monday, and any other seasonal holidays. To create or update rules for existing campaigns, click the campaign name in the “Budget rules” tab within the campaign manager.

**Advanced Amazon PPC strategy:** Amazon also allows you to set rules to increase your Sponsored Products campaign budgets when your campaigns meet a certain performance threshold using campaign performance metrics such as advertising cost of sales (ACoS), click-through rate (CTR) and conversion rate (CVR). For example, you can set up performance-based rules to increase your budget by 20% if your return on ad spend (ROAS) is greater than 5. 

## 5. Fine-tune your cost-per-click (CPC) for best results

![optimize Amazon CPC bids.png](https://media.graphassets.com/iVCpruQHTkSatV7qPF6A)

Adjusting your cost-per-click (CPC) bids is another optimization strategy for your Amazon PPC campaigns. While this can only be done via manual campaigns, it gives you more control over how much you bid for each keyword. This ideal price can vary for each word, so you can adjust them individually in your campaign settings. It's important to wait a while after making changes to see how they perform, as you need enough data to make smart decisions.

Here are some general guidelines:

- If a keyword is costing you more than you'd like (high ACoS), try lowering the bid to see if it gets cheaper clicks and sales.
- If a keyword is performing well (low ACoS), try raising the bid to see if you can get more people to see your ad and buy your product.
- If a keyword isn't getting any sales or views, increasing the bid might make it more visible and effective.
- If a keyword just keeps costing you money without any sales, it might be best to stop using it altogether.

## 6. Use dynamic pricing to improve conversion rates

![Dynamic pricing Amazon repricer.png](https://media.graphassets.com/GE5fIhFuQrWgq7RcS3ZB)

Dynamic pricing is an Amazon PPC optimization strategy that involves continuously adjusting your product prices based on factors such as demand, competition, and current market trends. While dynamic pricing can help you [win the Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales) and boost organic sales, it can also increase your PPC conversion rates by ensuring that your products are competitively priced. This can potentially lower your cost-per-acquisition (CPA) and return on ad spend.   

If you have multiple products and SKUs, you’ll need a dynamic pricing tool to automate this process. Channable’s [Amazon Repricer](https://www.channable.com/blog/amazon-repricer) automatically adjusts your prices in real-time to match (or beat) your competitors based on if/then rules. 

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

## 7. Bonus: Optimize your Amazon ad campaigns with Channable’s feed management and PPC tool

Optimizing your Amazon PPC campaigns can significantly boost your sales and lower your ACoS. But managing these campaigns can be time-consuming and complex, especially if you have multiple products and ad groups. That’s where Channable can help. 

**Channable’s [Amazon API](https://www.channable.com/integrations/amazon-api-integration)** is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. It syncs your webshop with Amazon and automatically keeps your product information and stock count up-to-date. Products purchased via Amazon update automatically in your webshop letting you handle all orders from one place. This means that you can quickly fulfill Amazon orders to keep customers happy. 

Additionally, our [PPC tool specifically designed for Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) allows you to easily create complete ad campaign structures for multiple products and languages at scale. Our tool also uses automation to maximize your return on investment and avoid overspending: 

- **Campaign and keyword automation rules:** You can set up rules that will automatically adjust your bids, add or remove keywords, move keywords between campaigns, or blacklist certain keywords based on specific criteria.
- **Bid automation tools:** Our tool automatically adjusts your bids based on real-time data, such as keyword performance and real-time metric data (e.g. ROAS, ACoS).  

Ready to optimize and automate your Amazon Ads? Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

[Sign up for a free trial](https://www.channable.com/signup) to see what Channable can do for you. 


Amazon PPC Optimization: 7 expert tips to optimize Amazon PPC campaigns in 2024

Amazon is a truly global marketplace, generating an astonishing revenue of over [$574bn](https://www.macrotrends.net/stocks/charts/AMZN/amazon/revenue#:~:text=Amazon%20annual%20revenue%20for%202023,a%2021.7%25%20increase%20from%202020.) in 2023. One key benefit of Amazon is that small businesses can compete with the world’s leading brands—including Amazon itself—by using [Amazon PPC software](https://www.channable.com/products/ppc-tool/amazon-ads). To do that effectively, you’ll need an Amazon advertising strategy.

Amazon offers sellers [a range of tools](https://advertising.amazon.com/resources/whats-new) to connect with customers, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Whatever product you’re selling, Amazon can help you sell more—but to achieve this, [experts agree](https://www.channable.com/blog/amazon-automation-multichannel-mix-interview-jeff-cohen) your Amazon ads strategy needs to focus on increasing visibility, ensuring ads are engaging, and delivering an ROI. 

Here’s our guide on how to create a killer Amazon advertising strategy.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/ZPEBxWFltw8?si=F81QnP-lj3JjZwTE" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

## Understanding Amazon advertising

Before we begin creating an advertising strategy for Amazon, it’s essential to understand the fundamentals of the Amazon advertising platform.

Amazon isn’t just a marketplace; it’s a search engine. An incredible [50% of product searches](https://searchengineland.com/50-of-product-searches-start-on-amazon-424451) are performed on Amazon—that’s almost double that of Google. For many buyers, Amazon is the first—and only—place they’ll go to buy a product.

Amazon ads differ in several ways from other PPC platforms(like Google Ads). We can split Amazon advertising into three types:

1. **[Sponsored Products](https://www.channable.com/blog/amazon-sponsored-products) –** are the most common ads, accounting for around 80% of ad spend. These adverts promote specific products and are keyword-targeted, meaning they must be optimized for search queries. Sponsored products appear alongside organic results and are clearly marked as ‘Sponsored’.
2. **Sponsored Brands –**  As the name suggests, this is exclusively for brand owners who want to promote a brand or a product range. You get greater control, including the ability to create custom headlines, logos, and products.
3. **Sponsored Display –** Sponsored Display ads feature on Amazon and across the internet (through retargeting) to reach customers based on their interests and browsing behaviors.

Amazon Ads is constantly iterating and improving. Recent updates have included integrating AI to promote sponsored brands and incorporating ads within Amazon Prime. Like other online advertisers, Amazon is increasing its usage of video ads and has created templates to make ad generation easier.

The Amazon advertising platform provides detailed campaign metrics in real-time that enable markets to monitor, review, and refresh campaigns. Inside the Amazon dashboard, you’ll find essential data points, including ACoS (Advertising Cost of Sale), CPC (Cost Per Click), and impressions—as well as details on total spend and customer orders.

## How to build a basic Amazon marketing strategy

![keyword research.jpg](https://media.graphassets.com/hNDhL1aBTWJUMV5hjJg8)

Here we’re going to walk you through the fundamentals of creating an Amazon marketing strategy. The basic building blocks of your Amazon ad strategy should include:

- Identifying keywords
- Selecting the right channels and setting your budget
- Targeting options
- Crafting compelling ad content

### Identify keywords

Like other search engines, Amazon uses keywords to identify the most relevant products. Before creating your Amazon ads strategy, you’ll need to identify relevant keywords that your customers are using. 

While Google makes this process simple (through its Keyword Planner tool), you’ll need to use a third-party tool to help your targeting. 

Channable offers advertisers a simple solution. Our [Amazon Ads connection](https://helpcenter.channable.com/hc/en-us/articles/13023403620754-Amazon-Ads-Keywords-and-Negative-Keywords) enables you to quickly identify and incorporate keywords (including negative keywords) into your campaigns. Alongside brand keywords (like *Apple*, for example), you can include phrases (*best water bottle for camping*), exact matches, and broad keywords (terms that Amazon considers close to the keyword or keyphrase).

Like SEO, you should aim to identify keywords, including long-tail search terms – that will drive customers to your products.

### Select channels and budget

Most sellers focus on Sponsored Products, targeting customers with individual products relevant to search queries and Sponsored Brands that promote a range of products. In each case, you’ll need to bid for a position, competing with a potentially global range of advertisers.

Amazon ad budgets can range from hundreds of dollars to hundreds of thousands – and will depend on your market, size, and goals.

When you begin Amazon advertising, you may want to experiment with a handful of products until you learn the system. This will help you to learn about what works and what doesn’t without wasting your precious advertising budget.

### Targeting options

Once you’ve identified your keywords, channels, and budget you’ll need to decide how you want to connect with customers. 

Amazon offers advertisers the choice between manual and automatic targeting options for product ads.

- **Manual targeting:** Here, you’re going to need to do the work! You can target specific products, categories, brands or other relevant product features and keywords. You can dig into the details (price, Prime delivery, etc.) to engage your audience.
- **Automatic targeting:** Amazon will use its algorithm to display your ads to potential customers using four criteria (Close match, Loose match, Substitutes, Complements). For example, your advert for a sleeping bag could appear to someone interested in purchasing a tent.

Each option has positives and negatives. Manual targeting gives you ultimate control but demands significant knowledge and insights into your customers and their behavior. Automatic targeting is a simpler solution, but Amazon isn’t infallible, and it may make mistakes in where and when it displays your products, which could inhibit sales and exhaust budgets.

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

### Crafting compelling ad content

![compelling content.jpg](https://media.graphassets.com/x529WWZySvSDWEsMJB0v)

Advertising can increase engagement, but high-quality content drives conversions. [Amazon’s product description editor](https://www.channable.com/products/product-feed-management-tool) enables (almost) anyone to [create compelling ads](https://www.channable.com/blog/best-practices-creating-amazon-ads) that ensure your products and brand stand out. 

In September 2023, Amazon announced it would introduce artificial intelligence to help sellers create product descriptions, following the lead of eBay and Shopify. This could take much of the hard work of creating descriptions but could result in generic content that includes errors.

The best Amazon product listings are clear and simple. They include keywords in the title and throughout the content, which improves conversion and organic ranking position. In addition to detailed product descriptions, customers value the validation that comes through genuine customer reviews, videos, and original imagery.

## Advanced Amazon advertising techniques

If you’ve followed the guide this far you have the fundamentals of an Amazon advertising and marketing strategy. However, several advanced advertising techniques, including dynamic bidding, DSP, and A/B testing, can increase your likelihood of making a sale.

### Dynamic Bidding Strategies (DBS)  

Amazon’s DBS gives the company control of your budget and bids to increase the likelihood of a sale. Instead of setting a fixed budget per click (and running the risk of losing out on a sale to a higher-paying competitor), DBS enables them to be flexible. This strategy uses Amazon’s power and insights but doesn’t guarantee a sale, so advertisers should exercise caution.

### Amazon DSP

The Amazon Demand Side Platform  (DSP) allows advertisers to reach customers outside the Amazon platform. You can use static ads displayed across third-party platforms or through streaming TV and video platforms provided by Amazon. These tools are primarily useful for companies who are seeking to brand building.

### Amazon A/B testing

As the name suggests, Amazon’s A/B test function enables advertisers to explore which page is better at generating conversions. Using the platform, marketers can test two iterations of a product description or page to learn which works best. This 

## Measuring and analyzing Amazon ad performance

Amazon provides advertisers with massive amounts of detailed data on campaign cost, performance, and conversion rates. You can gain critical insights from Amazon advertising Reports that can be configured to provide the data you need and filter out information you don’t.

Some of the key Amazon advertising campaign metrics to monitor are:

- Click-Through Rate (CTR) 
- Conversion Rate
- Cost-per-click
- Return on ad spend
- ACoS

Advertisers should ensure they set aside time for regular reviews where you’ll assess performance, audit ads, and identify areas for improvement and optimization.  Amazon's reporting tools should provide you with insights that can inform strategy adjustments. 

### Optimizing campaign elements

Amazon listings—like websites and webpages—should be optimized to deliver the best user experience. The data and insights you receive should be used to continually improve product titles, descriptions, and advertising copy. 

Alongside performance data, you should update content to reflect changes in the market and the priorities of your buyer personas. Tools like Amazon’s A/B testing solution enable you to iterate and improve campaign elements. 

### Managing Amazon advertising changes

In addition to regularly adjusting campaigns to improve performance, you’ll want to ensure that your advertising strategy reflects industry best practices and uses all the features of the Amazon platform. 

You can find the latest updates to Amazon Ads on its news feed. One of the most exciting trends for advertisers is the increasing use of video. Customers are 64% more likely to buy a product after seeing a video, studies have found – with Millenials and Gen Z preferring video to written content – something Amazon is taking advantage of by introducing more videos to its platform.

To use video as part of their ad campaigns, advertisers must be part of Amazon’s brand registry, where you can access its video maker tool. As mentioned, Amazon is experimenting with AI to enable faster generation and iteration of product ads. 

Staying current with the latest improvements is critical to improving ad performance.

## Delivering sustainable results through Amazon advertising

![Channable's Amazon Solution.jpg](https://media.graphassets.com/N3EGFEByQlmrKf8waxAs)

Advertising on Amazon can connect your business and brand with millions of potential customers – but you’ll need to develop a strategy that delivers long-term success. It’s vital that you understand how Amazon ads work when developing campaigns, including how to identify keywords, create compelling content, and take advantage of advanced features. 

It’s critical that you continuously test, learn, and adapt Amazon advertising strategies to deliver the best results. The most successful advertisers use data and insights to drive improvements – they also use the latest marketing tools to help them. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

[Channable](https://www.channable.com/nl/producten/marktplaats-integraties) makes it even easier for advertisers to access the benefits of Amazon PPC adverts. With Channable's Amazon Solution, advertisers can easily create thousands of ads from their product listing and optimize ad campaigns based on performance data at scale.

Amazon Ads is also part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup)

Taking your Amazon Advertising Strategy to the next level 

Amazon pay-per-click (PPC) campaigns are an effective way for businesses to reach millions of potential customers who shop on the platform every day. PPC ads on Amazon enable advertisers to increase visibility and engage directly with motivated customers. But does the investment deliver the expected returns, or is your hard-earned marketing budget better spent elsewhere?

In this article, we explore the pros and cons of Amazon PPC advertising. We’ll look beyond Amazon’s promotional material and success stories to learn how you can best use Amazon’s PPC ad platform to deliver sustainable success, including how to create Sponsored Products, Sponsored Brand, and Sponsored Display ads that cut through and connect with customers. 

## Understanding Amazon PPC advertising
  
Amazon offers advertisers three choices when it comes to creating a PPC campaign: Sponsored Products, Sponsored Brands, and Sponsored Display ads. 

1. **Sponsored Products** are the most common type of PPC ad to promote individual product listings. Your product will show up in search results, appearing alongside organic results. The system uses product details and keywords to help filter results. Products displayed through PPC are clearly marked as ‘Sponsored.’
2. **Sponsored Brands** is a way to promote a whole range of products or brands. You’ll see ads displayed with custom headlines, logos, products and videos that are displayed during the discovery and consideration phases of the customer journey. Sponsored Brands can help drive traffic to your store or product pages.
3. **Sponsored Display ads** run across Amazon channels as well as appearing across the internet (through retargeting). You can promote individual products or brands.

Amazon Ads provides marketers with detailed campaign metrics they can use to analyse performance. Data points include ACoS (Advertising Cost of Sale), CPC (Cost Per Click), and impressions—as well as details on total spend and customer orders. You can access these in real-time, enabling marketers to stay in touch and in control of campaigns.

Most product sellers favor Sponsored Products. These show up in normal results and use the standard Amazon product description – which means they’re easier to create and configure than Sponsored Brands and Sponsored Display ads.

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

You identify your keywords, set your budget, and how you want to target your customers (manually or automatically). You can do this through the Amazon platform or through a third-party platform like Channable. 

## Advantages of Amazon PPC campaigns

Amazon PPC campaigns enable advertisers to take advantage of the platform's reach and trust. Sophisticated targeting features optimize spending, and its one-click purchasing makes selling transactions take a few seconds. 
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/ZPEBxWFltw8?si=F81QnP-lj3JjZwTE" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
Here are some of the advantages of Amazon PPC campaigns.

### Increased visibility and product exposure

Amazon has around 2.5bn visitors per month. The average US customer places 72 orders a year, spending over $2,000 on the platform. Whether you’re selling books to bathroom taps, you can buy (almost) anything on Amazon. 

Amazon PPC enables advertisers and product sellers to tap into the world’s largest market of motivated buyers. The increased visibility and product exposure are highly powerful.

Customers who visit Amazon are already in a buying mindset. When promoting your products on Amazon – through sponsored ads or brands – you’re connecting lower in the funnel. This means customers are much more likely to purchase than, for example, through Google Shopping. 

### Amazon's credibility and trust

As well as being one of the world’s most popular places to shop, customers trust the brand. One survey found that [72% of shoppers trust Amazon](https://www.retailbrew.com/stories/2023/11/20/72-of-consumers-trust-amazon-when-shopping-online), something that advertisers can enjoy. Amazon’s product reviews add validation for customers, giving them the confidence to buy – which can lead to increased sales.

### Automated and manual targeting solutions

Amazon offers marketers the ability to set up automatic or manual targeting options. Automatic targeting enables Amazon to identify your core customers and serve relevant ads using four criteria (Close match, Loose match, Substitutes, and Complements). 

Alternatively, you can build your own campaigns and focus on your customers using manual targeting. This gives you greater control, but you’ll need to ensure you have the technical skills and audience insights to create campaigns that engage your market.

If you’re already selling on Amazon, then using PPC can take a few minutes to set up. The platform makes it easy for sellers to set a budget, identify a target audience and start selling (and spending). 

Of course, you’ll need to spend time optimizing your campaign, improving product descriptions, and incorporating keywords – but you can do this at the same time as selling products.

### Increased conversion rates

![increased conversion rates.jpg](https://media.graphassets.com/eFonjoQoSmob3HZFSFEw)

[Evidence](https://www.adbadger.com/blog/amazon-advertising-stats/) shows that Amazon PPC delivers more conversions than other product promotional marketing. The ability to directly target customers ready to buy can have a massive impact on success. Amazon PPC conversion rates are much higher than Google Shopping

Why? Google Shopping operates primarily as a price comparison platform, whereas Amazon is an online marketplace where customers are ready to buy. Amazon simplifies the process, with one-click purchases ensuring transactions can take seconds. Google Shopping, on the other hand, requires a much longer purchase process. 

Amazon PPC and Google Ads have their place in a digital marketing strategy. It’s important to understand the pros and cons of each platform and where they fit into the customer purchase process.

## Amazon PPC Campaign: Potential Challenges and Disadvantages

Amazon ads are effective, but there are some issues – including high costs, increased competition, and a reliance upon an ever-changing algorithm.

### High advertising costs

Amazon PPC ads are not cheap – and high advertising costs could rapidly deplete your marketing budget without boosting sales.

In the last quarter of 2024, Amazon made over [$14bn through its advertising operations](https://searchengineland.com/amazon-ad-services-revenue-q4-2023-437129). While this reflects the scale of operations, it also highlights how profitable it is for Amazon – money it’s making from marketers. 

Advertisers can use Amazon’s campaign metrics to monitor and manage campaigns, as well as staying in control of budgets. Some of the key data points to monitor include ACoS (Advertising Cost of Sale), CPC (Cost Per Click), impressions, total spend, and customer order value.

Staying on top of data can give you an accurate picture of whether your advertising spend is increasing sales.

### Low barriers to entry = high competition

Amazon makes it easy to sell on its platform. While removing barriers to entry is positive, it also increases the likelihood of competition and bidding wars – where sellers pay higher PPC prices to generate a sale. 

Advertisers can choose to stick with their bid strategy and lose sales or eat into margins by paying higher prices to secure a position for sponsored ads.

Amazon offers sellers a fix with its [Dynamic Bidding Strategies](https://advertising.amazon.com/API/docs/en-us/bulksheets/sp/sp-general-info/sp-dynamic-bidding-strategy) solution. By enabling this feature, Amazon can increase PPC spend to capture a sale. There are no guarantees of success, and you could end up with similar sales results and an even bigger bill. (For full transparency, Amazon’s DBS solution does enable advertisers to lower PPC costs when competition is lower.)

### Advertisers depend on Amazon's algorithm

Advertisers on Amazon have to rely on its algorithm to place ads – and it’s not foolproof. Some industry experts have criticized Amazon for lack of transparency–especially around its factors to secure the Buy Box–in comparison to Google Shopping, for example.

Automatic targeting, too, can lead to issues and errors in product placement. Amazon can decide to show your product next to similar products (a sleeping bag next to a tent, for example), but this may not always work effectively and could result in your ads being shown to customers who aren’t interested in your products.

The Amazon algorithm is constantly being developed and refined, which has both positive and negative effects on advertisers. We’re currently on A10, and future changes are inevitable. 

After algorithm updates, you may find that organic and paid-for positions can change as the algorithm learns and improves. The Amazon algorithm is, as you’d expect, a closely guarded secret and while sticking to the fundamentals of writing accurate descriptions, incorporating keywords, and investing in learning how to best use the features of the Amazon Advertising platform are critical, they don’t guarantee success.

## Key strategies for Amazon PPC success

![keyword research.jpg](https://media.graphassets.com/HpJia91mTQiJ4L4yPLr4)

Advertising on Amazon is a complex process that demands more than paying for a prominent position. To maximize ROI and increase conversions, you should follow our [tips on advertising your products on Amazon](https://www.channable.com/blog/blog-tips-for-advertising-your-products-on-amazon) and improve every aspect of your customer offer.

- **Conducting thorough keyword research** – Keywords are critical to customer targeting through the Amazon PPC system. The most successful campaigns use a range of keywords, including product names and keyphrases that reflect search intent. While Amazon can use its automatic targeting to help you, manual targeting can be more effective.
- **Optimize product listings for conversions** –  PPC ads can drive clicks, but they don’t guarantee customers. Your product listings should be clear, accurate and engaging – giving customers the confidence to make a purchase. The process never really ends, with testing and iterating ad creatives and copying key parts of every Amazon marketer's role. 
- **Monitor and adjust campaigns regularly** – When creating campaigns, you should set realistic campaign goals and benchmarks – and monitor them. Tracking and analyzing campaign performance metrics and using these insights to improve campaigns is essential. 
- **Utilize Amazon's advertising tools effectively** – Amazon Advertising enables customers to optimize campaigns. For example, implementing retargeting strategies to reach potential customers can be highly effective. The Amazon platform is constantly changing, reflecting the changing nature of ecommerce. One recent development is the increasing integration of video ads into the platform.

## Powering growth with Amazon PPC

![Amazon PPC Campaigns.jpg](https://media.graphassets.com/eXQ7spokR1qKxfMUdHlC)

Despite the challenges of advertising on its platform, Amazon PPC is one of the most effective and successful ways of selling products to a global audience. Marketers must ensure they optimize product descriptions and are up-to-date with developments in the Amazon algorithm and advertising platform to take advantage of emerging opportunities.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how [Channable](https://www.channable.com/blog/mastering-marketplace-dynamics) can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial](https://www.channable.com/signup) today! 

Maximizing ROI: the pros and cons of running Amazon PPC campaigns

Amazon is by far the world’s largest online retailer, with [net sales of $574.8 billion in 2023](https://ir.aboutamazon.com/news-release/news-release-details/2024/Amazon.com-Announces-Fourth-Quarter-Results/) and [50% of all online product searches starting on the platform](https://searchengineland.com/50-of-product-searches-start-on-amazon-424451#:~:text=50%25%20of%20product%20searches%20start%20on%20Amazon). But with over [2 million active sellers](https://www.yaguara.co/amazon-statistics/#:~:text=The%20large%20active%20customer%20base,market%20share%2C%20and%20Amazon%20Prime.) on Amazon, it’s not easy for brands to stand out from the competition. In addition to [having a strong Amazon advertising strategy](https://www.channable.com/blog/amazon-advertising-strategy), it's also vital to ensure your Amazon products are easily findable for shoppers.

If you are a brand owner selling on Amazon, you can greatly improve your sales by optimizing your product listings. In this article, we’ll share our top recommendations for how to bring each element of your brand's Amazon product listings to the next level.

## 7 best practices for optimizing your brand's Amazon product listings

![7 best practices for optimizing your brand's Amazon product listings.png](https://media.graphassets.com/zeDl9iYSekQOXIrYPLAw)

Before we cover the elements of a perfect Amazon product listing, here are 8 best practices that apply, no matter what product your brand is trying to sell on the platform:

1. **Always follow Amazon’s guidelines:** To ensure the best performance – and avoid product listings or elements being rejected – review and understand Amazon’s requirements before posting product content on the platform.
2. **Always use the right product categories:** Carefully review [Amazon’s product category options](https://go.amazonsellerservices.com/DSCategories) and always assign your products to the correct category to ensure they are easily findable.
3. **Know your target audience:** When selling on Amazon, it's essential to [keep up with the latest marketplace dynamics, including shopping trends](https://www.channable.com/blog/mastering-marketplace-dynamics). Understanding your customers’ needs, interests and preferences will help you create product listings that appeal to them.
4. **Create an immersive shopping experience:** Use the options available to you to create a memorable [branded storefront on Amazon](https://advertising.amazon.com/solutions/products/stores?ref_=a20m_us_hnav_smb_p_st) that stands out from the crowds of seemingly nameless Amazon sellers.
5. **Focus on benefits:** Ensure that each element you add to a product listing highlights a benefit and showcases the value of your product.
6. **Use high-quality visuals:** Use the best quality visuals to bring your products to life for your customers.
7. **Keep descriptions tidy and easily skimmable:** Use bullet points wisely to convey key information. Avoid long, complex text blocks. Make all the most important details instantly available to your customers.

Next, we’ll go through all components of an Amazon product listing and show you how to optimize each one, from product titles and images, to bullet lists, descriptions, keywords and customer reviews.

## Product titles

Choosing a great product title for each Amazon listing is essential, because the product title tells [Amazon’s A9 search algorithm](https://medium.com/@Signalytics/revealing-the-enigma-decoding-amazons-a9-algorithm-20d9493762db) what your product is and whether it’s relevant to an Amazon shopper’s search.

Amazon gives you up to 250 characters for the product title for most product categories, but will truncate the title after 200 characters. Still, 200 characters is plenty of space to provide a rich, descriptive product title. Here’s what to do:

- Start with your brand name, followed by your main keyword for the product.
- Use the full length (200 characters) available to you to provide as much useful information about the product as possible.
- Include multiple keywords, but never repeat keywords (this will not improve keyword competitiveness on Amazon, as the platform actively discourages keyword stuffing).
- Include key product features, such as product size and who/what the product is for.
- Capitalize the first letter of each word for ease of reading, but do not use all caps.
- Do not include price information or promotional messaging (such as words like “discount” or “on sale”).
- Do not use symbols

## Images and videos

![Images and videos.png](https://media.graphassets.com/QT2rHDhfQ2SirmSXfXJW)

Amazon lets you include up to 9 images for your product descriptions including videos (if you're enrolled in the Brand Registry/eligible for A+ Content). To get the most impact out of your visuals:

- Always include more than 1 visual for each product (again, use all the opportunities available to you on Amazon to showcase different benefits of your products). 
- Use images with a minimum size of 1000 x 500 pixels and a max. of 10,000 px on the longest side. For the optimal zoom quality, use photos that are 1600 px or larger on the longest side.
- Be sure each image contains different information (avoid posting multiple similar images).
- The product must fill at least 85% of the picture (avoid pictures with large, complex backgrounds).
- Visuals must accurately display the product (avoid exaggeration)
- Show the product in realistic settings that your target customer can relate to.
- Product videos are known to boost conversion on Amazon by up to 250%, which means it is definitely worthwhile to include high-quality product videos (only available for A+ Content brands).
- Include handy product comparison tables to showcase the benefits of your products compared to others (only available for A+ Content brands).

## “About this item” bullet list

After the product title and images, the “About this item” section (bullet list) is the first thing customers will see. This is your chance to make a strong impression and a compelling argument for your product.

If you are enrolled in Amazon’s brand registry, you can include as many bullet points as you want. However, after 1,000 characters, the list will be truncated. It’s a good idea to stick to 5 bullet points with around 200 characters each. That way, all information will be immediately visible. Here are some tips for optimizing your bullet points:

- Start with the most important benefit or USP.
- Include information that is especially relevant for your target audiences.
- Keep all bullet items under 200 characters.
- Start each bullet point with a capital letter.
- Include keywords, but avoid keyword stuffing.

## Product description

The product description section gives you more room to make the case for your product. But with a 2,000-character limit, it’s essential to use this space strategically. Here are our top tips to optimize Amazon product descriptions:

- Expand on your bullet points to provide richer details about key features.
- Introduce additional features or benefits not covered in bullet points.
- Highlight real-life use cases that your target customers can relate to.
- Support your product claims with endorsements and professional opinions.
- Include keywords not found in the title or entered in the backend of your Amazon store.
- Never include links or references to your own online store or other retail outlets.
- Avoid promotional language like “sale,” “free shipping” or “special offer for Amazon shoppers.”

## Keywords

To optimize the use of keywords in your Amazon product listing, start by conducting research to discover what keywords your target audience is searching for. This will help you avoid irrelevant keywords so you can get the best performance out of your product listing’s text. Here are some best practices:

- Conduct thorough keyword research focusing on product types, features, benefits and related terms.
- Aim for a balanced mix of relevant and high-volume keywords to optimize search ranking effectively.
- Use the most important keywords in your product titles and bullet points, and add any secondary keywords to the Search Terms fields in the backend of your Amazon store.
- Place less important keywords in Search Terms fields like Intended Use, Target Audience, and Subject Matter to enhance visibility.
- Make sure the keywords you add to Search Terms fields fit within the 250-byte limit and avoid repetition.

## Product reviews

![Product reviews.png](https://media.graphassets.com/CVS6ewWyR0mB6txqS7UV)

Strong verified reviews are another important component of Amazon product listing optimization. The key is to offer an excellent product and shopping experience in the first place. It also helps to use automated solutions to ensure you are consistently collecting customer reviews. Here are some best practices for optimizing your Amazon product reviews:

- Use automated review request tools and standard templates to collect as many reviews as possible.
- Never include customer reviews or testimonials in your product descriptions, as this is against Amazon’s guidelines (product reviews must appear in the “Product reviews” section only).
- Monitor and address negative or neutral reviews within Amazon’s guidelines. For example, if a customer accidentally submits seller feedback as a customer review, you can ask Amazon to remove it.

## Automatically optimize your Amazon product listings with Channable

Looking for a more efficient way to optimize your Amazon product listings? With Channable’s complete Amazon API integration, you can easily integrate your product catalog with Amazon, optimize product listings, automate pricing, set conditional “if/then” rules for product listings and manage your Amazon orders directly from your own webshop: 

- Keep your product listings up-to-date in real time.
- Meet Amazon’s listing requirements with our easy-to-use attribute builder.
- Optimize and enrich product listings to boost conversion.

Our Amazon API is part of our end-to-end marketplace solution. Manage thousands of listings across multiple marketplaces, all from a single, intuitive platform.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

[Sign up for your free trial today](https://www.channable.com/products/marketplace-integrator) and discover the power of Channable’s end-to-end marketplace solution, streamlining every step of your product listing process, data analytics and optimization.


How to optimize your Amazon product listings to boost sales: Quick guide for brand owners

This article will be your one-stop guide to understanding the different reports available on Amazon’s Seller Central. We'll dive into every essential report and explain the key metrics you need to track for success.

## What are Amazon Reports? 

Amazon Reports are essentially data dashboards for sellers on Amazon. They provide valuable insights and information to help sellers track the performance of their business. There are two main categories of Amazon reports:

- **Business Reports:** These reports focus on sales, traffic, inventory, and fulfillment. They include things like total sales, units ordered, number of visitors to your product listings, conversion rates, and how often your products win the "Buy Box" placement. By analyzing this data, sellers can identify trends, make better decisions about pricing and advertising, and improve their overall sales strategy.

- **Advertising Reports:** If you run advertising campaigns on Amazon, these reports will tell you how your ads are performing. You can see things like which keywords are driving the most traffic and sales, what your click-through rates are, and how much you're spending on advertising. This information can help you optimize your ad campaigns for better results.

## How to access Amazon Seller Central Reports

Here's how to navigate to the different reports available in Amazon Seller Central:

1. Log in to your [Seller Central account](https://sellercentral.amazon.com/).
2. Navigate to the Reports Tab in the top left corner of your Seller Central homepage. Hover over the "Reports" tab to display a dropdown menu.
3. Select the desired report type from the dropdown menu, e.g. "Business Reports," "Advertising Reports," "Payments Reports," or "Fulfillment Reports." 
4. Once you're within a category, you can choose the specific report you want. Most reports allow you to set a custom date range for the data you want to see.
5. Click on "Request Report" or "Download Report" depending on the report type.

## Benefits of using Amazon Reports 

![Benefits Amazon Reports.jpg](https://media.graphassets.com/LXL9kJrROWmyf5K0zKWC)

Amazon Reports offer a crystal-clear view into every aspect of your business as a seller. You can track everything from sales and traffic to inventory levels and customer behavior. By diving into these reports, you can:

- Track total sales, units sold, and revenue trends to identify your top-selling products, peak sales periods, and customer buying patterns. 
- Analyze conversion rates, bounce rates, and traffic sources to understand how customers interact with your listings.
- Discover which keywords are driving the most traffic and sales, allowing you to refine your advertising campaigns and maximize your return on ad spend (ROAS). 
- Gain insights into your inventory levels, identify slow-moving products, and optimize your stock to avoid stockouts or overstocking. 

## Amazon Business Reports 

Amazon Business Reports provide insights into sales trends and the actions visitors take on your product pages. These are the reports that you should keep and eye on: 

![Amazon Sales Dashboard report.jpg](https://media.graphassets.com/AKukgTMRsezMW5VhtFC1)

### Sales Dashboard

This date-based report provides a clear view of your orders and sales data, allowing you to compare your current performance to previous periods. These easy-to-read reports are presented in your currency and percentages, along with helpful graphs and tables for visual analysis.

### Sales & Traffic

This report shows how many people viewed your listings and visited your Seller page, along with your conversion rate - the percentage of viewers who turn into paying customers. You'll also see total sales, gross product sales (revenue before fees), and even how many units are typically viewed per customer session. 

### Detail Page Sales and Traffic by ASIN

This report provides the most in-depth look at individual product performance. It breaks down various metrics for each product and its variations (child [ASINs](https://www.channable.com/blog/amazon-asin-what-is-it-how-to-create)). This includes crucial data points like the number of product views and the conversion rate for each product. Here’s a breakdown of the key information that you can see in this report:

- **Sessions:** The number of unique visitors to your product page in the last 24 hours. 
- **Page Views:** The total number of views on your listing within a selected time period. This includes customers who viewed your listing multiple times so it might be higher than your sessions. 
- **Page Views Percentage:** The percentage of page views individual product ASINs receive compared to other products. 
- **Buy Box Percentage:** The percentage of page views where you owned the [Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales). 
- **Units Ordered:** The total number of units ordered during the specified date range. 
- **Unit Session Percentage:** This is the most important metric in the business report as it shows your conversion rate: the percentage of units ordered compared to the number of page views.
- **Ordered Product Sales:** The total revenue for each product within a specific time period.
- **Total Order Items:** The total number of times a specific item was ordered within a selected timeframe. 

## Amazon Advertising Reports 

These reports give you crucial insights into how your keywords, search terms, and bids are performing. You'll see key metrics like clicks, cost-per-click (CPC), Advertising Cost of Sale (ACoS), and Return on Ad Spend (ROAS) – all presented alongside your PPC sales and overall spending. 

### Advertised Product (Sponsored Products and Display)

These reports are designed specifically for sellers who run [Sponsored Products](https://www.channable.com/blog/amazon-sponsored-products) or Sponsored Display campaigns. They provide in-depth data for each individual product you're advertising. This means you can see how each ASIN is performing in terms of impressions, clicks, sales, and other key metrics.

### Attributed Purchases (Sponsored Brands)

Unlike Advertised Product reports that focus on clicks and impressions for advertised products, Attributed Purchases show which products are purchased as a result of your Sponsored Brands campaigns.

![Amazon Search Terms Report.jpg](https://media.graphassets.com/6bYniXglSb2WCoucJmaC)

### Search Terms (all ad types)

As the name suggests, this report reveals the exact search terms customers are using to find your products on Amazon. It includes the following metrics: 

- Keyword Targeting and Match Type
- Search Term used
- Sales & Conversion rate for specific terms
- Click-Through Rate
- Cost-Per-Click
- Impressions

By identifying the most popular search terms, you can integrate them into your product listings, improving search ranking and organic visibility. Alternatively, you can flag poorly performing terms as negative keywords to prevent irrelevant clicks and ensure your advertising budget reaches the right customers. 

### Placements Report (all ad types) 

This report breaks down key metrics like impressions, clicks, sales, and ACoS for your campaigns across various placements. These placements could be:

- **Search Results:** Top of search (TOS), Search results page (rest of search)
- **Details Page:** Directly on a product's detail page

## Other types of Amazon Reports

There are more Amazon reports available beyond the ones we've covered. Let's explore a few more valuable reports to add to your seller toolkit:

### Return Reports

This report allows you to see how many returns you’ve received within a specified time period and the reasons why customers return your products. You can use Return Reports to identify trends such as return frequency or product-specific issues. Additionally, by pinpointing the root causes of returns, you can take proactive measures to improve product quality, listing accuracy, and customer communication - which can help to reduce your return rate. 

### Fulfillment Reports

These reports provide sellers with details of their sales, inventory, and shipments. You can find data on items shipped, inventory levels, orders processed, storage fees, removals, and reimbursements.

If you use Fulfillment by Amazon (FBA), there are reports to understand how your Amazon FBA business is running. There are several reports available, including Long-Term Storage Fee reports, Subscribe & Save Performance, Promotions Performance, Stranded Inventory, Returns, and Inventory Age & Health.

## Get the most out of Amazon with Channable 

At Channable, we have a number of different products to help Amazon sellers maximize their success on the platform. From [feed management](https://www.channable.com/products/product-feed-management-tool) and [smart categorization](https://www.channable.com/products/smart-categorization) to PPC optimization, our tools can help you optimize your product listings and create Amazon advertising campaigns at scale. 

[Sign up for a free trial](https://www.channable.com/signup) to learn more about how Channable can help you grow your brand on the Amazon marketplace.


The ultimate guide to Amazon Reports

The importance of Amazon Ads should be common knowledge by now for most eCommerce brands. Amazon has established itself as an eCommerce juggernaut, holding a [market share of 37.8%](https://www.repricerexpress.com/amazon-statistics/) in the US. What’s more, Amazon’s impressive eCommerce revenue is built on the backs of numerous small and medium-sized businesses, with [over 60%](https://sell.amazon.com/blog/amazon-stats) of sales on Amazon coming from independent sellers.

Getting the most from Amazon Ads depends on a slightly different approach to what you may be used to with other ad platforms like [Google Ads](https://www.channable.com/integrations/google-adwords-tool) or [Facebook Ads](https://www.channable.com/blog/enhance-facebook-conversion-rates). To ensure your digital marketing strategy is as effective as possible when using the platform, one of the first things to get right is your Amazon PPC Campaign Structure.

## What is the Amazon PPC Campaign Structure?

Your Amazon PPC Campaign Structure describes how you organize and manage your campaign. It determines how, when, and where your ads appear. A good Amazon PPC Campaign Structure is fundamental to providing your marketing efforts with transparency and control. 

While there are certain aspects of Amazon Ads that are out of your control, such as the precise way that the eCommerce giant’s secretive algorithm works, digital marketers will find that there are still a number of things that they can control - and this is where a good Amazon PPC Campaign Structure comes in.

## How to structure your Amazon PPC campaign for eCommerce success

![Amazon PPC Campaign for eCommerce success.jpg](https://media.graphassets.com/62PNHUSXWyWyELXOL8Kw)

Unfortunately, you can’t simply press a button, launch a single automatic Amazon Ads campaign, and watch the sales come rolling in. Instead, to achieve all your marketing objectives on Amazon, it’s likely you’ll need several different campaigns, each based around its own product set and boasting unique objectives.

To ensure you have optimized your Amazon Ads campaign, there are several [Amazon ads best practices](https://www.channable.com/blog/best-practices-creating-amazon-ads) to follow. One of them is certainly getting your Amazon PPC Campaign Structure right. In order to do so, there are a few terms worth getting to grips with before you get started. We’ve listed some of them below:

- **Automatic and Manual Targeting**

Although automatic targeting is dismissed by some, in reality, both automatic and manual campaigns can play useful roles within your digital marketing strategy. Automatic targeting works by allowing  Amazon to identify keywords based on the title, description, and other sections of your product listing. This means automatic targeting requires little manual input, but can deliver poor ad targeting - and poor ROI as a result. 

Manual targeting, on the other hand, undoubtedly requires more effort in terms of keyword research, especially as your manual campaign could consist of more than one ad group, each requiring its own keywords. However, you could achieve higher ROI in return for your efforts.

Rather than deciding whether an automatic or manual approach is right for your Amazon PPC Campaign Structure, it is possible to use both. In fact, automatic targeting can be hugely useful for finding the best-performing keyword search terms for a particular product. Then, you can leave manual targeting to focus on exact matches.

- **Bulk operations**

As mentioned previously, your Amazon PPC Campaign Structure is not likely to consist of just a single campaign. When working with multiple campaigns, making adjustments can be a lengthy process if you decide to do everything manually. With bulk operations, however, you can alter bids and keyword placements for multiple campaigns simultaneously, helping you maintain a standardized structure.

Remember, however, just because it’s possible to make adjustments to multiple keywords at once, this doesn't mean you should necessarily use as many keywords as possible. For instance, our recent [interview with Jeff Cohen](https://www.channable.com/blog/amazon-automation-multichannel-mix-interview-jeff-cohen), an Amazon Tech Evangelist, highlights that no two campaign structures are the same. When developing Sponsored Products campaigns, he advises using no more than 5-10 initial keywords per campaign.

- **Negative Keyword Creation**

![Negative keyword creation.jpg](https://media.graphassets.com/w11sTJA8TQGhpwJT3MR3)

Negative keywords describe those that are either irrelevant to your campaign or unlikely to lead to conversion. Including negative keywords is important for a well-performing Amazon PPC Campaign Structure, as they prevent you from wasting bids on irrelevant traffic.

Good negative keywords to include in your campaign structure might include competitor brands, misspellings, or anything else that you think won’t deliver good ROI. However, don’t be too hasty when creating negative keywords. Use keyword analysis to ensure that a term isn’t relevant before you dismiss it.

- **Powerful If/Then Rules**

Amazon recently launched rule-based bidding, where users set manual conditions based on if/then rules. This allows Amazon to automatically adjust bids whenever certain conditions are met. This could mean keeping a close eye on performance metrics, increasing bids for high-converting keywords or decreasing bids for underperforming ones. Note that with [Channable’s Amazon Ads connection](https://www.channable.com/products/ppc-tool/amazon-ads), it’s possible to create dynamic sponsored product ad campaigns for Amazon easily using automation rules, like the if/then feature.

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

- **Dynamic Campaign Settings**

Just because your eCommerce marketing strategy stands to benefit from an effective Amazon PPC Campaign Structure, this doesn’t mean it should be overly rigid. In fact, dynamic campaign settings should play a part within your structure to ensure your campaigns are flexible enough to adapt to changing customer behaviors or market conditions. 

With sponsored product ads, it’s possible to activate dynamic bids so your bid will be increased or lowered based on the likelihood of a click converting into a sale. This is what happens when you choose “Dynamic Bid – Up And Down” from the settings menu, however, it is also possible to set your campaign to “Dynamic Bid-Down Only” if you simply want to ensure your ad doesn’t appear in searches for irrelevant products.

## Use your Amazon PPC Campaign Structure to Supercharge your Marketing Strategy

![Channable's Amazon PPC Campaign Structure.jpg](https://media.graphassets.com/NpajhmL3TKqbELHb9QPo)

Don’t expect your Amazon marketing strategy to deliver results automatically. There are automation features, of course, to help you improve your structure, but it still requires work. To be effective, an Amazon PPC campaign should be monitored to ensure it’s delivering the kind of return you expect. 

At Channable, we understand the importance of your [Amazon PPC](https://www.channable.com/products/ppc-tool/amazon-ads) campaign structure. Last month, we launched a new Bid & Budget Optimization feature to ensure your campaigns focus on high-traffic keywords, make use of negative keywords, use product detail pages correctly, utilize automatic targeting, and monitor your results. And best of all, we can handle all this for you.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Part of Channable's end-to-end marketplace solution, Amazon Ads could be your ticket to a greater return on investment from your marketing strategy. Learn how to manage thousands of ads across the Amazon marketplaces and streamline every step of your campaign setup, data and optimization. 

Channable offers an A-Z eCommerce solution tailored to your needs. Maximize visibility, boost sales, and simplify management with our intuitive platform.

[Sign up for a demo today](https://www.channable.com/products/ppc-tool/amazon-ads) to find out more. 

The Ultimate Guide to Setting Up An Amazon PPC Campaign Structure

Google Ads | Channable Blog

Bol Ads | Channable Blog

Insights and Analytics | Channable Blog

Performance Segmentation | Channable Blog

Dynamic Image Editor | Channable Blog

Multichannel eCommerce | Channable Blog

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Feed Management | Channable Blog

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eCommerce Industry | Channable Blog

Google updates | Channable Blog

Industry News | Channable Blog

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Travel

Whitepaper

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Drawing from the experience of Channable and their clients, this white paper intends to help you prepare your business for the future of travel in eCommerce. Discover which eCommerce practices are best to employ, insights on the direction travel in eCommerce is heading, and what is required to remain competitive in this sector.

**Download the industry insights article: Travel in 2021 and beyond**
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Travel in 2021 and beyond: An eCommerce Perspective

Download Channable's 2021 eCommerce calendar and enjoy valuable info, insights, and tips that you can use to refine your business’ eCommerce strategy.

**Channable's eCommerce calendar 2021**
<br><br/>
[form id="38291abb-3ca7-4e0d-a002-29cb144cd99b"]


Channable's eCommerce calendar 2021

## What is Smart Shopping?

*Smart Shopping is Google's automated solution that integrates product ads, smart bidding strategies, and remarketing. It's a type of campaign that utilizes machine learning algorithms to optimize your shopping campaigns.*

For far too long, setting up shopping campaigns has been a series of long, complex, and, frankly, dull tasks. Setting up campaign priorities, identifying negative keywords, and setting up bidding strategies, are probably tasks most digital marketers of yesteryear still have nightmares about. 

With Smart Shopping campaigns, you no longer need to perform these tasks. You merely need to set a campaign goal and a budget. After which, the Smart Shopping campaigns will start using its machine learning algorithms to optimize your campaigns with automated bidding strategies and the ideal ad placements. It’s that simple. And in the end, this will help you free up loads of time. Time you can use to focus on matters that are more important or beneficial to your business or life in general. You could refine your marketing strategy or even go for a walk on the beach.  

Smart Shopping campaigns are ideal for eCommerce companies with smaller budgets or who have less time to strategize and manage their campaigns. 

![Blog-image_Smart Shopping_resized_1_smart shopping mobile display_2.svg](https://media.graphcms.com/u4VzjrLQRo6E4qwY1hmk)

*Smart Shopping campaigns will feature both in Product Shopping Ads and Display Ads (e.g. remarketing ads and similar audiences through Google Search, Display Network, Youtube, and Gmail).*
 
## Is there a catch?
*A small one.*

At first glance, Smart Shopping might seem like the right path to go down. However, there is a small tradeoff between ease-of-use and campaign control that you should definitely take into account. 

With Smart Shopping campaigns, it’s not possible to set negative keywords or specify on which devices you want to be visible. Those tasks are all set by Smart Shopping’s algorithms that optimize your campaigns towards your goals.

When developing this feature, we talked to a lot of agencies and marketers who have already set up Smart campaigns on Google. Even though the lack of control was received with caution, they did concede that Google’s algorithms are effective when best practices are followed. 

## Optimize your campaigns with smart bidding strategies

Smart bidding strategies are the key feature of Smart Shopping campaigns. When setting up your campaigns, Google gives you the option to choose between two different strategies. Choosing one over the other will determine how Google's algorithm optimizes your campaigns. The two options are:

![Blog-image_Smart-Shopping_02_EN.svg](https://media.graphcms.com/GVg7E9QZysbIq3cagMCw)

If your main campaign driver is to optimize towards sales value, then you should choose **Maximize Conversion Value**. Choosing this option will maximize the number of conversions by determining exactly which of your products is most likely to convert, then to promote and make it visible to potential customers.

The downside of this strategy, however, is that there is no way for Google to know what your profit margins are on a sale. If you do want to take this into consideration, the **TargetROAS** strategy is the better option to choose. 

Setting up with TargetROAS will determine what type of campaign Google will run for you. For example; by setting a **low TargetROAS** goal on products you want to promote, you essentially tell Google that you are willing to spend a lot of advertising budget to make these products more visible. You can even decide to **set the TargetROAS to less than 1** if you are willing to make a loss with your sales as long as you’re more visible through advertising. 

Let’s simplify it further. Assume you choose a TargetROAS strategy with a relatively low TargetROAS of 3. In this example, you are telling the algorithm that for every one euro of advertising budget you spend, you want €3 of revenue back in return.  

Choosing the ideal smart bidding strategy is completely up to you. You can even combine them with the standard shopping campaigns in order to test out and find the winning formula. 

## Why feed management and Smart Shopping Campaigns are a great fit

Smart Shopping Campaigns are incredibly smart! However, they are only as smart as the information you provide them with. You can therefore easily state that feed health is the foundation for succeeding with Smart Shopping Campaigns. 

If your product feed is not in a great condition, then Google's machine learning algorithms will have a harder time optimizing your campaigns. It is therefore crucial that you ensure that your product feed is optimized and [eligible to serve](https://support.google.com/merchants/answer/7052112?hl=en). This is where feed management and tools like Channable suddenly become very handy.

With tools like Channable you can utilize built-in feed templates for more than 2500 different advertising and price comparison platforms. A template for Shopping Ads that works perfectly with Google Merchant Center is no exception and you can even set up a [top-quality feed](/blog/create-quality-google-shopping-feeds) in no time. Not only will this result in greater feed health, it will also help Google better to determine when and where products should show up in searches. 

## So, where do we go from here?

Well, if you are relatively new to Channable and feed management, then we would recommend to first take a closer look towards our blog named: [What is Feed Management and why do I need it?](/blog/blog-what-is-feed-management-and-why-do-you-need-it) This blog gives you a great introduction to Feed Management while explaining all its benefits along the way. 

On the other hand, if you already know quite a bit about feed management, already have a healthy feed or maybe you are already a client or partner of Channable, then you might jump right ahead towards our guide named: [How to set up Smart Shopping Campaigns with Channable.](/blog/how-to-set-up-smart-shopping-campaigns-with-channable)

Take your Shopping Ads to the next level by using Smart Shopping Campaigns

For quite a bit of time, we have been familiar with the four keyword match types: *Exact match, broad match, phrase match*, and *broad match modifier*. But before we know it, we have to say goodbye to the broad match modifier as Google has announced they will bring its behaviour into the phrase match type. 

> To simplify the keyword portfolio and help advertisers reach more relevant user searches, we are bringing behaviors of broad match modifier (BMM) into phrase match, and phasing out support for BMM, tells David Wihl from the Google Ads API Team, source: [Google Ads Developer Blog.](https://ads-developers.googleblog.com/2021/02/changes-to-phrase-match-and-broad-match.html)

It is no secret that many advertisers have been experiencing lots of overlapping behaviour between the two match types in the past. Therefore, it seems only logical that Google will bring both match types together and thereby give advertisers an easier way to gain more control and a better reach. 

To give a more detailed explanation of what a pairing between the two means we would like to refer to Google´s very own example of a moving company that wants to be found by people interested to move away from the city of New York and up to Boston. Using the optimized phrase match, the moving company can now reach people who want to make this exact move, even without reaching people who want to move the other way around. Check out the illustration below for more details.

![About changes to Phase match and BMM final V3-01.jpg](https://media.graphcms.com/9r1wuGgsSE2759pCA5I2)
Source: Google, [Making it easier to reach the right customers on Search](https://support.google.com/google-ads/answer/10346549)

## What can users expect from these changes?

Obviously, this depends a lot on the individual users' usage of both phrase match and/ or Broad match modifier. Let's try to set up two scenarios: 

1. **Users who to a greater extent uses phrase match**
    
    These users should expect to see an incremental increase in both clicks and conversions. The reason for this is because of the added queries to which keywords will now be eligible to match. For example, “vacation on Ibiza” as the updated phrase will begin to match “vacation hotels on Ibiza”, which was previously only eligible for broad match modifier in the past. 

2. **Users who to a greater extent uses broad match modifier**

    These users should expect to see a slight decrease in clicks and conversions. The reason for this is due to these broad match modifier types where the modifier was only added to one part of the keyword, for example, football +shoes.

    Furthermore, Google will also start to consider the order of the words when it has some importance to the meaning of the keywords. Therefore, for some matches that were previously matched by a broad match modifier, these will be filtered out. To shortly go back to the illustration from Google before, this is also what you see at the very bottom of the illustration (the optimized phrase match will not catch “Boston to New York” but only “New York to Boston” because this has importance to the keyword and the advertiser). 

*Note*: all changes to broad match modified and phrase match will **not** have an impact on negative keyword match types.

## When will these changes happen and is there anything you need to do?

As mentioned in the introduction, Google has already taken the first steps to move the behaviour of broad match modifiers into the phrase match. They will start with the languages English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian before continuing in Q2 2021 with all the other Google Ads languages. Google expects to have the new phrase match fully updated in July 2021.

But is there anything you need to do? *Only a tiny bit*.

At Channable we will also start phasing out the creation of broad match modifier keywords, meaning from July 2021 you will no longer be able to create these types of keywords. What this also means is that Channable will no longer be able to send broad match modifier keywords to Google, meaning you will have to make a decision with your setup, if you are using these types of keywords. Maybe they need a conversion to phrase match or some other type?

We know this task can be quite challenging, especially if you run multiple Google Ads generators at the same time. To smoothen the transition just a tiny bit we will be releasing a bulk-convert button later in May 2021. With this button, you will be able to convert your broad-match modified keywords to other types of keywords all at once. 

[tip]**A few tips in the end:**

1. With all this in mind, we recommend all users decide which keyword types they want to convert to. Phrase match might be the most straightforward option, but we will leave the choice fully up to you.
2. Going forward, we likewise recommend all users stop creating new broad match modifier keywords.
3. As traffic might fluctuate a bit, depending on your keyword usage, we recommend monitoring the performance and make budget adjustments if needed.
4. If you are concerned about losing coverage, try to use broad match keywords in combination with a smart bidding strategy. This will most likely help you generate more relevant searches that also meet your performance goals.[/tip]

New changes to phrase match and broad match modifier - What does that mean for you?

For this whitepaper, feed management tool Channable is joining forces with Retail Assist on a project to arm you with the best eCommerce knowledge. With key sector stats, industry insider tips, as well as an eCommerce overview, this whitepaper is here to help your retail business improve its speed to market – and to increase your chances of success in the ever-changing retail landscape.

Discover more about the importance of speed to market with the following sections:
<ul markdown>
 	<li>**A brief history of eCommerce trends**
<ul markdown>
 	<li>Facts and figures of the history of eCommerce and where it is today</li>
</ul>
</li>
 	<li>**The future is fast-paced**
<ul markdown>
 	<li>Insights from Channable + retail Assist's survey for retailers on market expectations and issues.</li>
 	<li>What internet giants Amazon and Google are introducing to shape the future of retail</li>
</ul>
</li>
 	<li>**The importance of speed to market**
<ul markdown>
 	<li>Working examples of industry successes and failures</li>
</ul>
</li>
 	<li>**How to keep on top**
<ul markdown>
 	<li>Tools and tips on staying ahead</li>
</ul>

### Request the whitepaper
[form id="08b2db28-b68e-40d0-8314-8eb59f30b159"]

Check out <a href="https://omio-retail.com" target="_blank" rel="noopener noreferrer">OMIO's PIM system</a> to get your data ready for feed management and read up on <a href="/blog/blog-what-is-a-pim-and-why-might-i-need-one" target="_blank" rel="noopener noreferrer">how PIM systems and data feed management tools can work in harmony</a>. If you're after more guides on speeding up your time to market, <a href="/blog/blog-explained-googles-products-for-advertisers-whitepaper" target="_blank" rel="noopener noreferrer">brush up on all the Google products</a> you can utilize to increase your exposure online or <a href="/blog/blog-4-ways-improve-quality-score" target="_blank" rel="noopener noreferrer">4 ways to improve your quality score</a>.

Survival of the fastest: the importance of facing speed to market head on [whitepaper]

<h2>What are KPIs or performance indicators?</h2>
We all understand what a “Performance Indicator” is. It’s a fact or figure that tells us the benefit or advantage we get from a particular action. So far so good. For example, a performance indicator for physical activity at the gym would be the maximum number of beats per minute our hearts can pump. So, we have some data that gives us some information that tells us what to do depending on that data: working out harder or taking a break to prevent a heart attack. In the business sense, it’s the same. A KPI will give us data and depending on what it tells us, is how we’ll act and what kind of strategy to prepare.

To better define what it is,** a performance indicator is a tool that precisely determines the relevant health of a business or an eCommerce shop in our specific case**.
<h3>Characteristics of all good KPIs</h3>
The performance indicators of a business should be:
<ul markdown>
 	<li>**Measurable**: can you even imagine “unmeasurable” metrics?</li>
 	<li>**Quantifiable**: something that can be measured or quantified. If we were talking about money, we would quantify it depending on the currency: EUR, USD, etc.</li>
 	<li>**Specific**: only measure one specific thing. Let’s not overdo it.</li>
 	<li>**Measurable in time**: we should be able to choose if we measure it by the day, week, month, or year.</li>
 	<li>**Relevancy**: depending on the business type.</li>
</ul>
The first thing we should do as an online business owner is to figure out what KPIs interest us. Start with a consultant or auditor for the eCommerce shop. However, if we do not have the resources for an audit, there are a few performance indicators that about 90% of businesses find it useful to measure. Pay attention!
<h2>Basic KPIs to bear in mind if you have an eCommerce</h2>
Let’s finally get the checklist we’re really looking for. What do I have to keep an eye on to see if my online store is doing well?

<img class="size-full wp-image-24937 aligncenter" src="https://media.graphcms.com/A8yHagCReKmnd88VhWkA" alt="" width="674" height="447" />
<h3>ROI: Return on investment</h3>
Return on investment is in the name, but to get things straight, this KPI will tell us the **economic value generated as a result of any marketing activity**. In other words, this indicator will measure the results of our investment. Basically, whether we have made a profit or not depending on what we’ve spent. This KPI is quite interesting if we invest in Google Ads and/or Social Ads campaigns since we will be able to figure out if it’s worth it to continue spending money on them, increase/decrease our investment, or get rid of it altogether.
<h3>Average Order Value (AOV)</h3>
Easy. It’s the result of dividing sales by the number of transactions; thus, obtaining an average value of each sale either globally or through different and specific channels. If we **segment it by channels**, we’ll get information on whether your customers are spending more (on average) on certain channels and try to understand your target audience better.
<h3>Customer Lifetime Value (CLV)</h3>
This KPI gives us the “**engagement**” and this is the capacity that a brand or product has to create in order to establish a solid relationship with its consumers or users. This metric gives us an idea of the total number of purchases that a potential customer would make over a period of time if they remained loyal to the brand or product, but remember that this KPI is relative! A customer who buys a little over many years is more interesting for us than someone who only buys once and spends more money. What we try to achieve with this indicator is to organize a future projection based on the behavior patterns of our own customers.
<h3>Cost per Acquisition (CPA) or Cost per Share</h3>
We sell, yes, but that process requires a series of actions that cost us an investment of money, time, and resources. In other words, we don't get our sales for free. With the CPA (Cost per Acquisition) we know how much it costs us to get a new customer and how much those strategies that we make to get new contacts (what in marketing we know as leads) based on a **buyer’s persona**.

We will see the real impact of our paid advertising campaigns, which are almost always necessary and beneficial if we do them well. If we don't know how to do a good PPC campaign (because let's be honest, it's something complicated), we can resort to <a href="https://www.cleverecommerce.com?utm_source=https%3A%2F%2Fwww.channable.com%2F&amp;utm_medium=referral&amp;utm_campaign=guestposting&amp;utm_content=guestpost_essential_ecommerce_kpis" target="_blank" rel="noopener noreferrer">free tools or apps that help us with these investments in getting paid traffic</a>.
<h3>Sales Conversion Rate</h3>
This is the star figure, the one that shows us at the end of the day **the profitability of our eCommerce shop**, and our goal, of course, is to make this number as high as possible. It is obtained by dividing the number of sales by the number of visits to a channel. However, don’t worry because normally this rate does not exceed 2% in most businesses, so if you get a number lower than 3 or 4% ... You're doing fine!
<h3>Shopping Cart Abandonment Rate</h3>
Data from various studies indicate that** the abandonment rate of shopping carts/baskets is 79%, a very high figure**. Why? It could be due to the shipping costs or the lack of information about a product -- this is why we must always try our best to understand our goal as much as possible with a good customer journey and a good buyer in mind, as mentioned previously. How many people put something in the shopping cart but then leave it there and exit out? This is an important piece of data, especially to know the reasons and make the necessary improvements in our eCommerce shop so that this percentage can be reduced as much as possible.

Now that you know the most important KPIs to measure the performance of your business, you may want to <a href="https://www.cleverecommerce.com/ecommerce-blog/ecommerce-conversion-rate?utm_source=https%3A%2F%2Fwww.channable.com%2F&amp;utm_medium=referral&amp;utm_campaign=guestposting&amp;utm_content=guestpost_essential_ecommerce_kpis" target="_blank" rel="noopener noreferrer">know more about how to increase the conversion rate of your eCommerce shop</a>. Okay, maybe your brain is fried after all those numbers and indicators, but at least knowledge doesn't take up space!

Essential metrics you must pay attention to if you own an eCommerce business

<a href="https://marketingplatform.google.com/intl/en_uk/about/search-ads-360" target="_blank" rel="noopener noreferrer">Google Search Ads 360</a> (SA360) is the part of the <a href="/integrations/google-marketing-platform" target="_blank" rel="noopener noreferrer">Google Marketing Platform </a>that enables advertisers to plan, measure, bid, and manage search ads on Google, Bing, Yahoo Japan, and Baidu. As it is part of the Google Marketing Platform, users can easily jump to and integrate data from other products in the Google Marketing Platform such as Analytics 360, <a href="https://marketingplatform.google.com/intl/en_uk/about/display-video-360" target="_blank" rel="noopener noreferrer">Display &amp; Video 360</a>, or Optimize 360. SA360 makes it more efficient to manage PPC in one place, as well as with a familiar interface.

[caption id="attachment_18660" align="aligncenter" width="500"]<img class="size-full wp-image-18660" src="https://media.graphcms.com/J0wUOBMR5aXrpCSfNqAz" alt="channable google marketing platform " width="500" height="352" /> <a href="https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform" target="_blank" rel="noopener noreferrer">Source</a>[/caption]
<h2>What makes SA360 different?</h2>
Advertisers with a significantly bigger budget and larger, dynamic inventory benefit most from SA360’s offering. This is because, in addition to managing ad campaigns for many search engines (multi-platform management), there are a few notable features that make SA360 appealing:
<ul markdown>
 	<li>**ADVANCED BID STRATEGIES**
The bid strategy options in SA360 are more advanced and intricate for a more effective ad campaign. Auto bidding is powered by Google’s machine learning technology. There are various options for bid strategies including revenue and conversion options. SA360 also integrates with conversion tracking analytics, which can be used in building a bid strategy. Furthermore, there are advanced targeting options and even formulas to make a customizable bid strategy. In addition, as SA360 is multi-platform, your bids can be unified across all search engines.</li>
</ul>
<ul markdown>
 	<li>**INVENTORY MANAGEMENT**
With inventory management, advertisers are able to distribute ads on an individual inventory level (e.g. per SKU) in inventory campaigns.</li>
</ul>
<blockquote>What are inventory campaigns? Search Ads 360’s inventory campaigns are similar to traditional ad campaigns, but they automatically change when your product inventory changes.</blockquote>
To get started with inventory campaigns, you need to supply Google with your inventory. Your inventory needs to be supplied in a feed that meets the standards of Google. <em>BEWARE</em>, often, your feed is not in the right format to be correctly uploaded into Google so using a data feed management tool like Channable is recommended to improve your setup experience.
<h2>Improving SA360 with Channable</h2>
<a href="/success-stories/tui-channable-improve-group-wide-collaboration-save-time-offer-flexibility" target="_blank" rel="noopener noreferrer">Channable client TUI has had plenty of experience with using Channable</a> to make the most out of SA360’s inventory campaigns. TUI began using SA360 because it could help centralize the whole TUI group’s PPC in one platform. “We use Search Ads 360 in order to be able to advertise all our stock. All our keywords, all our combinations, all our hotels, all our destinations, all that is done in a dynamic way.”

However, the team discovered it had the issue of having non-complementary feeds. Whilst it is possible to manage modifications in SA360, TUI found the SA360 interface and setup was far from ideal. “That’s where Channable came in place because we’re way more flexible doing it, it’s faster, and the UX is way better.” Once TUI was able to build the perfect feed in Channable, it was simply a matter of connecting the feeds in SA360 and then deciding what to send out and where to advertise.

In addition to using Channable to meet SA360’s feed standards, TUI improved their use of SA360 because it is easier to manage what inventory is sent to SA360. “Why should we advertise a certain town on Crete if we only have 5 departure dates available to that specific destination? From a PPC perspective, if you know that something is most likely to occur, you can put it in the feed.” Without Channable, TUI would only be able to react after a sales opportunity ends e.g. stop advertising a flight with only a few seats left.
<h2>Getting started</h2>
To use SA360, you will need to contact <a href="https://marketingplatform.google.com/intl/en_uk/about/contact-us">Google’s sales team</a>. Once you have access, Channable can help you get started with SA360 faster and save you time. TUI has also seen improvement in expenditures by using Channable with SA360. Channable has attributed to a huge number of savings in terms of conversion expense. <a href="https://app.channable.com/login">Sign up to Channable today</a> to begin building the perfect feed for SA360.

If you only like the sound of SA360’s inventory management feature and only want to focus on Google Ads and/or Microsoft advertising or have a lower budget, <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">try Channable’s PPC tool</a>. With Channable’s PPC tool, you can build campaigns, ad groups, and ad copy with your inventory values. Unlike Google’s custom pricing, Channable’s PPC tool starts from<a href="/pricing" target="_blank" rel="noopener noreferrer"> €99 a month</a>. <a href="/contact">Contact the team</a> for a free demo and exclusive access.

How can you improve your use of Search Ads 360? - TUI & Channable

<p style="text-align: left;">It’s beginning to look a lot like Christmas, especially in the world of eCommerce. Which also makes it more important to distinguish your offers from competitors.With our last-minute tips, you can easily upsell your business this season and make customers fall for your offers. 'Tis the season for promotions, services, and offers online shoppers can't resist.</p>


[caption id="attachment_19015" align="alignnone" width="800"]<img class="wp-image-19015 size-full" src="https://media.graphcms.com/NajjTqrAQrC7O7u7X96R" alt="Last minute holiday tips" width="800" height="1333" /> Our list to finish the year strong[/caption]

6 jolly last-minute tips [infographic]

Valentine's Day has surpassed Easter as the biggest eCommerce event in the beginning of the calendar year. And it is still growing in importance - especially for online marketing. The perfect V-Day purchase in 2020 will be made last-minute but it will have a personal touch. Catering to such a dynamic, heartfelt market is no problem with data feed management and PPC automation. Learn how to equip your online shop and lead the way towards the perfect Valentine's experience for your customers.

![Infographic](https://media.graphcms.com/Iop9j6vBQ5uUpGX2YQag)

[center][button link="https://media.graphcms.com/N74xii6iRvqRQGs21tUw"]See full infographic[/button][/center]

V-Day is not only for lovers [infographic]

Italy is one of the fastest growing European countries for eCommerce. According to the B2C E-Commerce Observatory, eCommerce in Italy generated €27 billion in 2018, showing an increase of 16% compared to 2017.

Channable wants to help shed some light on this, potentially unknown market for your business. You can read more details about the situation of eCommerce in Italy, such as what payment methods are the most used, which sectors are the most demanded, and, above all, which platforms are the most in demand.
<h2>What are the benefits of selling online to the Italian market?</h2>
<ol>
 	<li>You will find less competition than other markets with more experience in eCommerce, such as Germany and the United Kingdom. Around 20% of online stores generate 70% of online sales. With much less competition, it will be easier to stand out.</li>
 	<li>The mentality of the Italian buyer is changing. Every day there are more and more online shoppers and more purchases are being made on smartphones. Currently, about 24 million people shop online in Italy.</li>
 	<li>Italian brands cannot address this increased demand, so there is room for foreign brands that offer new and innovative products.</li>
</ol>
<img class="alignnone size-full wp-image-20243" src="https://media.graphcms.com/KZqyqe6lTj24aMp2rkm2" alt="eCommerce in Italy" width="2923" height="1689" />
<h2>The Italian market, how does it work?</h2>
<ul markdown>
 	<li>**<em>Payment methods</em>**</li>
</ul>
You should consider the following payment methods. According to Icepay, you cannot ignore the Italian CartaSi credit card if you want to sell your products and services in Italy. Together with MasterCard and VISA, they are the most used cards. We must also highlight PayPal and payment on delivery or payment upon delivery. Prepaid cards such as Postepay or Italian mail are also common.
<ul markdown>
 	<li>**<em>Purchase hours</em>**</li>
</ul>
You should not forget that in Italy there are big differences between the north and the south. An example being work schedules. In the north they usually finish work at 6:00 pm, while in the south they end much later because of the break for lunch. Translating to online shopping schedules that are also different.
<ul markdown>
 	<li>**<em>Catalog in Italian, YES or YES</em>**</li>
</ul>
The vast majority of the population speaks Italian, so they will feel more comfortable completing the purchase if the information of the products or services is available in Italian. Therefore you should consider the option of translating your webshop, especially if you use comparison websites such as Google Shopping.
<ul markdown>
 	<li>**<em>Amazon, the indispensable marketplace</em>**</li>
</ul>
As in many other countries, Amazon is one of the undisputed leaders in the Italian market. You should not forget that with the Channable API connection you can send <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">your listing of products to Amazon</a> in minutes.

Other very used channels are Zalando, eBay, Wish, ManoMano and Privalia, which we also have connections with all these online platforms. You can send your optimized and updated product listing through a feed or API connection, depending on the channel. Check all the <a href="/integrations?country=italy" target="_blank" rel="noopener noreferrer">list of channels available in Channable</a>.
<ul markdown>
 	<li>**<em>Most used shipping companies in Italy</em>**</li>
</ul>
Regarding the ranking of the most used shipping companies in Italy, we can highlight these 6: DHL, BRT, TNT, Savino del Bene, CEVA and Saima Avandero.

If your eCommerce webshop is developed with PrestaShop, Magento, Shopify or Woocommerce, you may want to know that we have <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">order connections</a> with all of them. That means that you can manage Amazon and eBay orders directly in your webshop, centralizing marketplaces orders in one place and making their management much easier.

As you know, shipping products can be the best point of contact with the customer. That's why you might be interested in using a platform like <a href="https://www.qapla.it/en" target="_blank" rel="noopener noreferrer">Qapla</a>. Thanks to this Italian tool you can take advantage of the delivery of the order status to include information on other products, increasing the possibility of doing upsells and cross sells, improving this way the brand awareness and loyalty.
<ul markdown>
 	<li>**<em>Most demanded sectors</em>**</li>
</ul>
The sector with the highest growth in eCommerce in Italy compared to 2018 figures is for the food sector, which has grown 40%, followed by the home and decoration sector, which increased by 30%. However, we cannot forget that tourism, fashion, electronics and the beauty sector still reign.
<ul markdown>
 	<li>**<em>Other advise</em>**</li>
</ul>
Italian consumers have high expectations about customer service, but they are often patient, they have no problem with receiving orders in 3 or 5 days. However, on many occasions they assume that shipping will be for free. In addition, it is important to offer simple solutions for returns, especially for the fashion sector where returns are around 40%.
<h2>eCommerce in Italy, last figures</h2>
According the the last "Osservatorio eCommerce B2C 2019" (Osservatori Digital Innovation - Poli.Mi. and Consorzio Netcomm), online purchases in both Italian and foreign online shops have reached 31.6 billion euros, which represents a 15% increase from 2018. The purchase of products has increased by 21%, compared to the purchase of services, which has only increased by 8%. This phenomenon has caused a considerable increase in the number of shipments. In terms of transactions, the value of the purchase of products has reached 18 billion euros, compared to 13.5 billion generated in the services sector.
<h2>Where to start?</h2>
It is true that breaking through into a new market can be intimidating. But if you have enough information that allows you to control the situation, everything will be easier. It is always good to start with a SWOT analysis, which allows you to discover the weaknesses, strengths, threats and opportunities of your company to face that new market that you want to explore. We hope that the indications offered in this article about the situation of eCommerce in Italy will help you to configure this analysis and future strategy of your company in the Italian market.

The keys to expanding your online business in Italy

The best ecomm strategies include these 7 easy-to-implement tactics that help you to:

*   Show up in the right place at the right time
*   Select and sell on multiple shopping portals with a click of a button
*   Use inexpensive online advertising more effectively to promote your products
*   Automate the process with real-time order to delivery information at your fingertips

7 tactics to increase profitability from eCommerce stores

You’ve no doubt heard of eBay. Alongside Amazon, it is one of the biggest marketplaces in the world, and it’s an attractive sales channel for many retailers. But are you selling on it? That decision is up to you but a few tempting facts include that there are over **182 million buyers (1)** on eBay worldwide, eBay users spend an average of **07.22 minutes per visit (2)**, you can easily [sell variants](https://www.ebay.com/help/selling/listings/creating-managing-listings/creating-listings-variations?id=4150), create detailed listings, and assign different profiles to products within minutes by listing with Channable’s latest eBay integration. 

By choosing to send your products to eBay with Channable, you will be able to upload masses of products with optimized listings in minutes.

## Variants support

Channable supports sending products as a product group with variants. This is a useful function if you have a certain product in many different sizes or colors. Instead of uploading them as separate items, you can set up product groups with Channable. What’s even better about this possibility, is that you will only need to pay the one monthly eBay listing fee for the whole group. [Learn how to set up product listings for eBay with our step-by-step tutorial](https://support.channable.com/hc/en-us/articles/115002829565-How-do-I-create-product-listings-for-eBay-)

## Supply eBay with every single detail

Channable’s [attribute builder](https://support.channable.com/hc/en-us/articles/360030477513-What-does-the-attribute-builder-do-) is the bread and butter to structuring, building, and sending your information via APIs to channels, such as eBay. Channable offers a complete attribute builder for all of eBay’s categories (and there are many). This gives you the flexibility to optimize your eBay listings by providing the buyer with any and all information they can need. Any retailer will know that today, information is vital in the buyer’s journey. [Read more about how to set up attributes with eBay](https://support.channable.com/hc/en-us/articles/115002829565-How-do-I-create-product-listings-for-eBay-)

## Shipments and stock updates

If you choose to also opt for an eBay [order sync](/products/marketplace-integrator) in Channable, you will see that Channable will send shipment and offer updates between your online store and eBay. Streamlining your order processing. 

**Do you have multiple profiles on eBay?**

Good news, Channable gives you the flexibility to configure different profiles for selling products. This means that you needn’t only link your products to one payment, shipment or return profile - but with any! This feature is a little more fiddly, but nothing Channable’s technical support can’t help you accomplish. 

**Keen to get started?**

If you haven’t already, sign up to Channable in seconds with your email address. Once you’ve [created a project](https://support.channable.com/hc/en-us/articles/115002825365-How-do-I-set-up-a-new-project-) and [imported your items,](https://support.channable.com/hc/en-us/articles/115002825625-How-do-I-import-products-) you can start setting up an eBay connection in the API tab. Full instructions can be found on [the Channable support site](https://support.channable.com/hc/en-us/articles/115002829565). If you’re already using Channable’s eBay connection and want to migrate to our newest version, please contact your customer success manager or our support team via [support@channable.com](mailto:support@channable.com).   

1. [https://www.oberlo.com/blog/ebay-statistics](https://www.oberlo.com/blog/ebay-statistics) 
2. [https://www.similarweb.com/website/ebay.com](https://www.similarweb.com/website/ebay.com)

<iframe width="560" height="315" src="https://www.youtube.com/embed/vlDgoNVXacg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
***Callum explains you in this video how to get started with eBay in Channable.***

The most seamless integration to eBay

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

Social media networks have become an everyday norm for a large portion of the globe. Whether it’s a way to kill time when you’re waiting, discovering new products or hobbies, or a way for you to keep in touch with your loved ones. People are spending hours a week on their devices. <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">No wonder social media platforms</a> are becoming the hot spot for businesses to reach and connect to their audiences.

Keeping on top of all the networks and how to advertise on them can be a struggle. Being visible and found on social media networks is a full-time job. Using an optimized product catalog feed can save you time in getting started, so you can concentrate on converting viewers. This comparison of the biggest social media networks (<a href="/integrations/facebook-product-feed">Facebook</a>, <a href="/integrations/instagram">Instagram</a>, <a href="/integrations/pinterest">Pinterest</a>, and <a href="/integrations/snapchat">Snapchat</a>) can give you a good indication of which platform will work best for your offering, and help you generate an optimized feed to advertise faster.

![channable---Réseaux-sociaux-pour-le-E-commerce-EN.jpg](https://media.graphcms.com/9upbXbgwSCFTzRb65GpQ)

If you would like to read more about <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">advertising on social media platforms</a> or <a href="/blog/blog-get-the-most-out-of-pinterest-advertising">advertising specifically on Pinterest</a>, Channable has written a few <a href="/blog">blogs</a> on the subject.

Itching to get started with advertising on social media channels with Channable? <a href="/signup" target="_blank" rel="noopener noreferrer">Sign up for a free trial account today</a> and <a href="/contact" target="_blank" rel="noopener noreferrer">get in touch</a> with the team to schedule a free demo.

<em>Read this in <a href="/nl/blog/infographic-hoe-kun-je-jouw-social-media-advertising-synchroniseren-met-je-online-winkel">Dutch</a> or <a href="/de/blog/infographic-synchronisieren-sie-ihre-werbung-auf-social-media-mit-ihrem-online-shop">German</a>.</em>

How to sync your social media advertising efforts with your online shop [infographic]

There are many shipping methods, matching the different types of customers you have. Many consumers look for the most reliable shipping method, although the price also influences the choice of the chosen shipping.

For instance, many Americans prefer faster shipping over having the absolute cheapest option. Of course, delivery time is a determining factor to a certain extent. The large online retailers and their express delivery methods have made everyone, as consumers, more and more demanding in this regard. 44% of consumers perceive same-day delivery as a sign of trust and are willing to pay more for this method.

We understand that with so many options it can be overwhelming to make a choice and meet all the requirements demanded of your clients. However, we are here to help you make that choice! Below is a list of 6 key points to help you create a strategy that best suits your online shop.
<h2>6 key points to consider when creating your shipping strategy</h2>
**1. Carriers and shipping methods **

Not all products sold online today have the same characteristics. When considering the most appropriate shipping method for the items you sell in your online shop, you should not only focus on the product itself, but also on consumers. What kind of customers do you have?

Depending on the type of customer and the type of product, consumers will not be surprised to have to wait a couple of days until they receive their order. Therefore, a carrier with ultrafast shipments and very expensive rates may not be the best choice. Some customers will focus more on economic factors than on delivery time, while others will simply take what is presented. Our tip? Know your customers and their needs, and then offer the best method to meet their needs.

**2. Shipping costs**

Shipping costs are one of the most decisive factors when completing a purchase process. The US is a particularly demanding country with regard to shipping costs.

Free shipping is the best option to get customers to complete their purchase. However, you have to take into account certain factors so that absorbing shipping costs on behalf of the customer does not result in losing money.

Free but controlled shipping costs are an excellent marketing strategy to target who can access free shipping without a loss for your business. For example, shipping can be free or not depending on the location, weight, and total of the order.

In the US, a common practice is to offer free shipping when standard delivery is chosen or if a product is over $20, for example, but may require payment in other countries or for an expedited option.

When determining different methods, consider the all rates that carriers apply and stay within a margin that benefits your business.

**3. Automating the shipping process**

It is estimated that the average time spent processing an order is around 10 minutes. From the moment a new order enters the system until the package is ready to be picked up, the carrier must perform a series of tasks that many retailers continue to handle manually. However,<a href="https://www.sendcloud.com/process-orders?utm_source=Blog&amp;utm_medium=referral&amp;utm_campaign=blog_channable" target="_blank" rel="noopener noreferrer"> automating the shipping process</a> can save up to 3 minutes per order.
<ul markdown>
 	<li>Shipping rules: configure custom shipping rules to detect the appropriate shipping method for each type of order.</li>
 	<li>Automated pick-ups: with an automatic shipping list you can instantly schedule a pick-up for your orders once enough have been placed.</li>
 	<li>Creating and printing labels: nobody should be “copy and pasting” or typing the addresses of clients separately. Automatically creating a label list is essential to help the flow of your products.</li>
 	<li>Documents, tariffs, and taxes: the bane of every retailer, customs and tax forms, invoices, and personal income tax / VAT. There are now tools available to automatically generate these documents.</li>
 	<li>Automated update emails: no longer will you have to worry about keeping the customer aware of the purchase process, as these emails are automatically sent at predetermined intervals, updating the status of the order at all times.</li>
</ul>
<img class="alignnone size-full wp-image-20693" src="https://media.graphcms.com/RApkF27KTUiHRZAaWDQv" alt="Emails seguimiento pedidos" width="2392" height="1028" />

**4. Tracking emails**

A satisfying shopping experience does not happen by just clicking a button and filling in some fields. Up to 90% of follow-up emails are opened and read. This presents an opportunity to promote other items, sell more items, and build customer loyalty.

One sneaky idea is to add related articles, banners, or information about your business in the mail with the shipping information. The chances of customers opening and seeing this information will be high.

![article-image-ckgijxfko06np0b07eik47qtn-9485.jpg](https://media.graphcms.com/CThAg2SSRTSGcfClf5er)

**5. Return strategies**

67% of consumers read the return policy before deciding to buy from an online shop. For 84% of them, this is one of the most important factors when making a purchase online. It is important that the customer can access clear policies about the return period of a product and what are the options to return it. Your return policy must appear in a visible place on your website and be written in a clear and concise manner.

<a href="https://www.sendcloud.com/return-portal?utm_source=Blog&amp;utm_medium=referral&amp;utm_campaign=blog_channable" target="_blank" rel="noopener noreferrer">Create your own return policy with different methods</a> for different countries or types of shipping, offering options that fit the needs of your customers. Can you afford to offer free returns or should return costs fall on the customer? Depending on the nature of your products, you can also consider a subscription model that includes free returns to subscribers as an advantage of their membership.

Finally, it is important to create an organized and detailed return form. Collecting the reasons for each return, which specific products are returned and the reason. Just as you manage each order that leaves, you must keep track of each item that is returned.

<img class="alignnone size-full wp-image-20703" src="https://media.graphcms.com/3Y232MpQvJYUgOQLOhQ0" alt="Devoluciones de pedidos" width="1288" height="1103" />

**6. International strategy**

Many online shops want to take the international leap and introduce their business abroad. A good international strategy may begin with the <a href="/blog/blog-amazon-netherlands-whattoexpect-howtoprepare" target="_blank" rel="noopener noreferrer">Amazon EU seller programs</a>.
The most important points to consider for a good international sales strategy are the following:
<ol>
 	<li>Negotiating international rates is essential when agreeing with carriers on shipping rates abroad.</li>
 	<li>Transparency in shipping methods and delivery times is another factor to consider. Customers want to know the details about delivery time and shipping costs before making a purchase. This way you will avoid abandoned carts from unexpected expenses or duty tax fields that can appear at the last moment.</li>
 	<li>Applying for European legislation is essential when you are going to make international shipments within the European Union. <a href="https://europa.eu/youreurope/citizens/consumers/shopping/shipping-delivery/index_en.htm" target="_blank" rel="noopener noreferrer">Check with the official website of the European Union</a> to ensure that your shipping process meets the requirements.</li>
</ol>

How to create a successful shipping strategy

Google Ads offers many extensions to make your ads stand out even more. Price extensions and sitelinks are two possibilities. With these extensions, your ads will stand out even more and enrich your ad copy. Potential customers are more inclined to click on your ads and therefore the click-through rate will be generally higher!
<h2>What are price extensions?</h2>
Price extensions allow you to highlight some of your products and/or services. They are displayed under your ad as a kind of menu, and the price will be shown too. See it as a showcase of the items you want to put in the spotlight! For example, products that are on sale, or relevant for a certain season or holiday. Users can browse through that menu and click on a product or service that interests them. They will then be taken directly to the page of that specific item.

<img class="aligncenter size-full wp-image-21605" src="https://media.graphcms.com/arLy0koPS4ej6LEAWgV8" alt="" width="771" height="395" />A working example is imagine you’re selling electronics, including laptops. You could set price extensions for any type/brand of laptop, such as Apple, Asus, or Toshiba, with a "starting from" price. If you have a couple of laptops on sale, then you could set price extensions for each laptop and its promotional price. You can make it as specific as you want!

**Advantages of price extensions**
<ul markdown>
 	<li>Price extensions display well on computers and mobile devices. Make sure that the pages to which the price extensions lead to are also optimized for mobile devices!</li>
 	<li>There are no additional costs. A click on a price extension costs the same as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite your ad copy, you just add price extensions. You will also not lose any performance statistics because of this.</li>
</ul>
<h2>Price extensions in Channable</h2>
Google Ads <a href="https://support.channable.com/hc/en-us/articles/360037375474-How-do-I-add-price-extensions-to-Google-ads-">price extensions are available in Channable </a>and can be implemented easily Now you can dynamically highlight your items in your ads. The different elements of a price extension are: "headline", "description" "landing page", and "price". In Channable, these fields are completely dynamic. This means that you can generate many price extensions based on your product feed. Note: In Channable, price extensions are created at ad group level.

<img class="aligncenter size-full wp-image-21595" src="https://media.graphcms.com/a25NGHQdS9OproncG6rS" alt="" width="1200" height="743" />

Some of our customers already use the Channable price extension feature. Erik, Acquisition Marketing Lead at international online travel company Travix, says "With the price extension feature in Channable we can automatically and widely add relevant price extensions in Google Ads at the ad group level. The feature is easy to set up and with the rules in Channable, we can customize it as desired. "

Travix, uses Google Ads for Cheaptickets.nl, which has a very large and rapidly changing inventory. "We are now using the feature to communicate the prices of other departure airports in our advertisements. We see an improvement in efficiency because the extensions are updated daily, so this saves us manual work. But, we also see a nice performance improvement in which the ads with price extensions achieve a higher CTR than ads without price extensions, "says Erik.

Nick Oltvoort, head of Advertising at digital agency, and <a href="/partners">Channable Gold Partner</a>, Adwise, is also happy creating price extensions with Channable. Especially to keep the prices up to date, something that is not yet easy to set manually through Google. He says, "we think it is a top feature, which allows us to keep the prices in the price extensions up-to-date with feed-based campaigns. Google has not yet made it easy to automate this quickly, so you often see in accounts that prices are no longer up-to-date after a while. This takes extra time to manually check and periodically track, which is a waste of time that you prefer to put into strategic work."

In short, deploying price extensions through Channable will save you a lot of time in keeping everything up to date. In addition to price extensions, it is also possible to use another Google extension with Channable: sitelinks!
<h2>What are sitelinks?</h2>
Sitelinks <a href="https://helpcenter.channable.com/hc/en-us/articles/360011084639-Adding-Sitelinks">are additional links</a> that are shown under an ad in the search results, and can lead people to specific pages on your site. They are extremely useful if you want to add extra links to website pages to your ad, for example, to a specific product page or a page with your opening hours. This allows potential customers to get faster to the pages of your website that are relevant to them. In addition, your ad with sitelinks occupies a more prominent place among Google search results, pushing other ads down. Your visibility is therefore also increased!

<img class="aligncenter size-full wp-image-21635" src="https://media.graphcms.com/BPkl6wXwQXmg91hBDa9Q" alt="" width="1500" height="997" />

**Advantages of sitelinks **
<ul markdown>
 	<li>Sitelinks display well on computers and on mobile devices. Your ad can show up to six sitelinks on a computer and up to eight on a mobile device. The minimum number of sitelinks is two.</li>
 	<li>There are no additional costs. A click on a sitelink is billed as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite ad copy, you just add sitelinks. You will also not lose any performance statistics because of this.</li>
 	<li>You gain insight into the specific clicks and you, therefore, know what your potential customers find most interesting.</li>
</ul>
<h2>Sitelinks in Channable</h2>
Add dynamic sitelinks <a href="https://support.channable.com/hc/en-us/articles/360010996874-How-do-I-add-sitelinks-to-Google-ads-" target="_blank" rel="noopener noreferrer">to your ads using Channable</a>. All fields from a sitelink, the "link text", "link URL", and the two descriptions can be built entirely with dynamic fields. This means that you can generate many sitelinks based on your product feed. Note that in Channable, sitelinks are created at the ad group level.

<img class="aligncenter size-full wp-image-21600" src="https://media.graphcms.com/NxlVfGHQmy5mriDvuIR3" alt="" width="1654" height="1024" />

Do you want to significantly increase your CTR? Are you ready to automate your ads and campaigns with <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable's PPC tool</a>? Create your own free account <a href="/signup" target="_blank" rel="noopener noreferrer">here</a> and / or <a href="/contact" target="_blank" rel="noopener noreferrer">contact one</a> of our Channable's sales teams for more information.

Increase the CTR of your ads with price extensions and sitelinks

On 28th April 2020, the <a href="https://docs.magento.com/m2/ee/user_guide/sales-channels/google-ads/google-eol.html" target="_blank" rel="noopener noreferrer">Google Shopping ads Channel will be disabled and removed from the Magento Marketplace</a>. If you had been using the Google Shopping ads Channel extension, **Magento has recommended searching for alternative extensions** in the<a href="https://marketplace.magento.com?_ga=2.47602919.1536390789.1587384265-1906944811.1586434258" target="_blank" rel="noopener noreferrer"> Magento Marketplace</a> that meet your needs, and/or migrating your catalog manually to the Google Merchant Center and Google Ads.

If you’re a Magento retailer who was using the Google Shopping ads Channel,** your product data will not be sent to the Google Merchant Center** and **your Shopping Campaigns will no longer be synced**. The ads will continue to run as they were set up, but they will not be updated.

You can easily send your product data to the Google Merchant Center if you have a Google Shopping feed at hand. You may need to create one to fit Google’s requirements, or even <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">optimize it to ensure you’ll be creating high-quality ads</a>.

However, it is highly recommended by Magento to explore alternative extensions to minimize disruption to your Google Shopping campaigns. Channable’s PPC tool is one such alternative that can be set up within a day and gives you <a href="https://helpcenter.channable.com/hc/en-us/articles/360011005320-How-do-I-create-shopping-campaigns-from-Channable-" target="_blank" rel="noopener noreferrer">supreme control on your Shopping ads</a>.
<h2>How can Channable help?</h2>
<a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable’s PPC tool</a> can be used in a similar way to the Google Shopping ads Channel and even offers additional benefits such as back up templates, keywords generation, <a href="/blog/google-expanded-ads-with-channable" target="_blank" rel="noopener noreferrer">sitelinks, and price extensions</a>. Channable can be found in the Magento marketplace and offers a seamless integration thanks to its <a href="/integrations/magento" target="_blank" rel="noopener noreferrer">Magento plugin</a>.

Users can create ad groups per product for Google Shopping campaigns and ads in mass. The Channable PPC tool provides you with the power to advertise at a product level, enabling more control over which products are advertised in Shopping Campaigns, the bid for each product, and negative keywords per item.

Having full control lowers ad spend on products with a low ROAS, improving campaign performance. In addition, any new products added to the product feed will be automatically added to the Google Shopping Campaigns. Channable’s Shopping Campaigns can help you utilize Google Shopping Campaigns to its fullest potential without the need for a dedicated team or an advanced online advertising background.

If you’re a Magento retailer that has been affected by the discontinuation of Google Shopping ads Channel, Channable would like to offer the first month of Shopping ads created by Channable for FREE. Just use the promo code** MAGENTOGSC _2020** when you create an account in Channable. <span style="text-decoration: underline;">This promo code will be valid until 15th June 2020</span>. For more information, <a href="/contact" target="_blank" rel="noopener noreferrer">please get in contact with a member of our sales team</a>.

Channable’s offering for all those affected by the end of Magento’s Google Shopping ads extension

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://media.graphcms.com/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://media.graphcms.com/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://media.graphcms.com/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

<h2>Why is there a new Fnac API?</h2>
The Fnac **Products** API is the new API and it allows you to send unknown products (EAN and other important information) to Fnac. No more “product not found” errors! It only needs to be used once so that Fnac can add the product to its database. Fnac will receive and upload the item(s) and all its accompanying information into the Fnac system.

The other Fnac API (the one that has been in Channable a long time) has been renamed Fnac **Offers** API. It is used for creating, updating or deleting product listings/offers on Fnac. You can optimize product information, control flow, sync stock levels and provide Fnac with all the vital information they need in order to sell your products e.g. shipping costs. If you wish to use <a href="/products/marketplace-integrator">Channable’s order connection</a> for Fnac, a feature that synchronizes order information from Fnac to your online shop, then a Fnac Offers API is necessary.
<h2>How do I do it?</h2>
You will first need to create a Mirakl account. You can then create the new Fnac Products API in Channable and complete the attribute builder stage with all the required attributes. Then you just have to click “Run now” in the API overview and Channable will send the new products and their information (EANs, title etc.) to Fnac.

Once this has happened, the Fnac Products API can be paused. Simply because the new products will be in the system. There is no need to send them again and it will help keep the Channable tool running smoothly.

You will then need to create a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">Fnac Offers API</a> to control and modify the products offers you want on Fnac.
<h2>More information?</h2>
For a more visual and detailed guide on how to use the new Fnac Products API, check out the <a href="https://support.channable.com/hc/en-us/articles/360019296454-How-do-I-add-unknown-EANs-to-Fnac-" target="_blank" rel="noopener">help center article</a> we’ve written. There is also a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">help center article</a> for creating product listings for Fnac.

Send new products to Fnac with Channable’s Fnac Products API

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://media.graphcms.com/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

Search advertising marketing automation tools were introduced to reduce the time and effort spent on tasks that could be done by anybody. They are there to enable the optimization of processes, costs, and efforts. Naturally, there will be certain processes that businesses will prefer to be handled by a real marketer. By identifying what those are, you can start to draw up a list of what you expect from a marketing automation tool, the essentials, and what would be nice for it to do. Not all tools are perfect, but knowing what aches and pains it can soothe are worth knowing.

Automating the generation of search ads is one method of marketing automation for search advertising. Whilst the functionalities of each search ad generation tool differ, they all aim to save time, lower CPA, and increase ROAS/ROI. Channable’s PPC tool is no exception and focuses on being a marketing automation tool for** feed-based automation** for both search and shopping campaign creation. But what does that actually mean? And how is it different from other tools?

<img class="alignnone size-full wp-image-15188" src="https://media.graphcms.com/gnKmvF1pR96iL5eDifFj" alt="" width="1070" height="515" />
<h2>What can you do with the Channable PPC tool?</h2>
As the Channable PPC tool is a feed-based generation tool, you can use it for aspects of search advertising that can be generated from item attributes imported via a data feed, plugin or API. These aspects include:
<ul markdown>
 	<li>Campaigns</li>
 	<li>Ad groups: medium and/or long tail</li>
 	<li>Ad copy</li>
 	<li>Shopping Campaigns</li>
 	<li>Keywords</li>
 	<li>Negative keywords</li>
 	<li>Basic targeting</li>
 	<li>A default CPC</li>
 	<li>Sitelinks</li>
</ul>
Using an ad generation tool is useful if you need to generate a large number of ads that are still unique for the right audience. Managing ads for thousands of items can be time-consuming. Not only when it comes to creating the ads but also having to keep them up to date and pausing irrelevant ones.

Channable’s tool ensures that your ads are up-to-date and relevant as you can use dynamic information in your feed to create the above-mentioned list.

For example, if you wanted a campaign for each subcategory or destination you offer, simply use the field ‘subcategory’ when building the campaign template in Channable. There is also a template for ad copy, so you can create unique ads from one template because of the dynamic information contained in your feed.

<img class="alignnone size-full wp-image-15186" src="https://media.graphcms.com/4aK3vBMYTT6ibH5oPXV7" alt="" width="1070" height="489" />
<h2>What will I still have to do?</h2>
Bid Management, budget, and advanced targeting are not included in the Channable PPC tool. Although Channable can be used to set a default CPC or targeting, we recommend you finetune this in your Google or Bing ads manager. Do not worry, adjusting CPC and targeting will not result in any errors in Channable.

Furthermore, if Channable is unable to help you create certain campaigns, ad groups or keywords you can still manually create them in your ads manager. As these manually added ads will not be linked to Channable, they will not be affected by Channable and will remain in your ad account intact.

Finally, campaigns and ad groups that are created in Channable, **cannot** then be edited in Google/Bing. This is because the synchronization between Channable and your ad manager will be lost. Therefore, ads will not be refreshed as they will no longer be recognized by Channable. This will ultimately result in an error in Channable.

When choosing a tool, you need to think about what it is you want it to assist you with, what’s necessary and what is nice to have. If you’re looking for a solution to help you manage and create the right ads, with relevant keywords, and a clear and comprehensible structure in campaigns and ad groups, then Channable’s PPC tool could be the best option.

The dynamic nature of the PPC tool means that the campaigns, ad groups, ads, and keywords are always cohesive with your site and relevant. So long as you’re aware that there will be certain aspects like bid management, budget and targeting that you will still have to do manually. Furthermore, remember a tool is there to compliment and help you but you will still have full control and can revert to manual when necessary.


Why use a marketing automation tool to automate search ads?

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://media.graphcms.com/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://media.graphcms.com/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://media.graphcms.com/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

Get ready to reach more customers, sell more, and still relax this sale season.

<img class="aligncenter size-full wp-image-15271" src="https://media.graphcms.com/ISlJCWtBStiIPSmrlSvL" alt="" width="800" height="2133" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy this summer.

Tips for Summer Sale [infographic]

Being a Google premier partner often requires you to be on top of the latest Google developments, but you’re also eager to use them. <a href="https://support.google.com/google-ads/answer/7684791?hl=en-GB" target="_blank" rel="noopener noreferrer">Google’s responsive search ads</a> are the next biggest development in Google Ads, and Channable has ensured that the responsive search ads template is available in its <a href="/products/ppc-tool">SEA tool</a>. Roos Rabenberg from marketing agency <a href="https://www.yellowgrape.nl" target="_blank" rel="noopener noreferrer">Yellowgrape</a>, a Channable Partner, has already been busy experimenting with responsive search ads in Channable and cared to share the experience so far.
<h2>What are responsive search ads?</h2>
The responsive search ads feature is Google’s AI ad structure that will adapt to the internet user depending on what the technology has evaluated as most effective. Roos shared that “by entering 15 headlines and 4 descriptions, Google Ads will automatically test the combinations and display the best performing ads to the right customer. Responsive search ads maximize the relevance of the ad to the search term of the customer. More relevance means that your advertisement can enter more auctions. More auctions lead to a higher probability of the advertisement to win, which results in an increase in impressions and traffic.”
<h2>Why would someone want to use responsive search ads?</h2>
Google says that responsive search ads allow you to display more relevant messages to your potential customers and may even improve performance. For Roos, “Responsive search ads are of great value to each advertiser out there that wants to maximize the probability of conversions. Before, advertisers needed to decide whether or not an advertisement was relevant or performing well. Now, we let a machine decide which ads are performing best based on a multitude of variables that is impossible to take into account as a simple human being. It not only saves time, but it also leads to better customer experience in Google.”

Functionality wise, responsive search ads can be desirable because you are able to:
<ul markdown>
 	<li>Create flexible ads that can adapt to different device sizes</li>
 	<li>Save some time as you provide a set list of headlines and descriptions and Google will optimize the ad</li>
 	<li>Reach more people and increase ad group performance as combinations of your headlines and descriptions can generate more ads to compete in auctions and match more search queries</li>
</ul>
<h2>Why use Channable for responsive search ads?</h2>
Channable can be used to generate responsive search ads with dynamic information that updates the ads automatically. Dynamic fields use the information in your data feed to customize ads. One template can generate hundreds of variations of ads, headlines, and descriptions.

Yellowgrape was one of the first Channable clients to put Channable’s responsive search ads template to the test. Channable’s template was quickly deemed to Roos and the team as a valuable complement to starting with responsive ads as they realized “when using static ads, it can be hard to use up-to-date product information in your advertisements. In order to differentiate your ads from competitors, one must work with a feed management tool such as Channable. Creating advertisements in Channable can be done on different levels, such as brand-, category-, brand + category, and product level. By using keyword-related variables in a responsive search ad allows an advertiser to show relevant and up-to-date ads. This creates realistic expectations for the consumer. **Relevance level: 100%. Disappointment level: 0%.**”

<img class="alignnone wp-image-16656 aligncenter" src="https://media.graphcms.com/O1ZxcbCyTFOUixU8jVBc" alt="channable responsive search ads" width="652" height="249" />

Channable’s SEA tool has proven to help improve relevancy, personalization, and save time. With the responsive search ads template, Channable has strived to ensure even more efficiency and the means to support even higher quality ads. Please<a href="/contact" target="_blank" rel="noopener noreferrer"> get in contact</a> if you’re interested in Channable’s SEA tool and using Channable to generate responsive search ads. You can also <a href="/signup" target="_blank" rel="noopener noreferrer">open an unlimited free trial account</a> to get started.



Why use Google’s responsive search ads?

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://media.graphcms.com/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

Google is undeniably the current search engine leader. According to <a href="https://gs.statcounter.com/search-engine-market-share" target="_blank" rel="noopener noreferrer">stat counter</a>, 92% of internet searches were made with Google in 2018 worldwide. With such figures, it’s no surprise that advertising on Google is a favorite for online merchants. The success of this type of advertising is not only due to Google Ads, but also the unstoppable growth of Google Shopping.
<h2>What do product ratings in Google look like?</h2>
Product ratings on Google Shopping appear as a star rating. Written reviews can also appear in the organic search results in Google.
<img class="alignnone size-full wp-image-17038" src="https://media.graphcms.com/X2wrtnSkSUSPlkGxpPBu" alt="" width="1387" height="911" />

The rating is displayed on a scale that ranges from one to five stars. Ratings focus mainly on different aspects such as quality, materials, product features, user satisfaction, etc. Keep in mind, these ratings are for the product specifically not the seller. According to <a href="https://support.google.com/merchants/answer/6059553?hl=en-GB" target="_blank" rel="noopener noreferrer">Google</a>, the overall rating is compiled from various sources.

By clicking on product ratings, a potential buyer will be brought to the Google Shopping product page where all reviews are displayed. In addition to the ratings, this product page also displays the list of sellers/online shops that stock the item, prices, special offers, shipping information, and seller ratings.

<img class="alignnone size-full wp-image-17022" src="https://media.graphcms.com/MNwMId3SlSzFkgj9eXIw" alt="" width="1333" height="446" />
<h2>How do Google Product Ratings work?</h2>
Unlike the seller’s ratings, product ratings are specific to that individual product. Naturally, delivery experience, returns policy, and customer service all factor into a buying experience, Google product ratings are intended for the products themselves and not the sellers.

These product ratings are supplied by third parties, which can be different sellers, marketplaces, review sites, etc. To associate ratings to each product, Google uses unique product identifiers, such as GTIN or other data such as the SKU, the brand, manufacturer number (MPN), and the product URL.

If a search is very generic, for example “red t-shirt”, an overview of different models will be shown. When you click on one of the models, the ratings of the sellers will appear. Whereas, if a search term is more specific, includes the brand name or the specific seller, then only the ratings for this seller will be displayed.
<h2>Advantages of integrating product ratings into Google Shopping</h2>
<em>**Ratings and reviews can help you distinguish yourself from the competition.**</em>
Online shoppers are strongly influenced by the opinions of other consumers. Products with ratings are more distinguishable than those that do not, which improves conversions and therefore sales. If your listing has many positive reviews, it will be easier for you to sell.

<em>**More informed consumers**</em>
Opinions do not just allow one product to stand out against another, it also helps consumers make a decision. In most cases, product descriptions provided by sellers are often impersonal and partial, which makes customers wary. Therefore, customers value and trust the opinions of fellow customers more. Especially, when reviews provide information that is missing from the product description.

<em>**Improve your conversion rate**</em>
Customers who come to your online shop through Google Shopping are more likely to buy.
<h2>Steps to integrate reviews into Google Shopping with a Google Product Ratings feed</h2>
The first question you need to ask is: Do I have enough product reviews? You need to be able to supply <a href="/blog/infographic-product-feed-for-online-marketing">a feed</a> with a minimum of 50 reviews for all products, but where do you get them from? You can gather them from your own online shop, an external review site that you work with, and Google customer reviews.

Once you have enough reviews, follow the steps below:
<ol>
 	<li>First, you need to have a Google Merchant Center account that is linked to your online shop. If you do not yet have an account, you can find instructions on how to set one up in <a href="https://support.google.com/merchants/answer/188924" target="_blank" rel="noopener noreferrer">Google’s support center</a>.</li>
 	<li>Before you upload the feed, you need to complete <a href="https://support.google.com/merchants/contact/product_ratings_interest_form?hl=en&amp;visit_id=637000781696320879-1333004373&amp;rd=1" target="_blank" rel="noopener noreferrer">Google’s Product Ratings Interest form</a>.</li>
 	<li>Create the feed containing all the reviews. Google accepts it in an XML file format. Use Channable’s feed management tool to easily create such a file, notably as the required fields are already built into the tool. Meaning you can compile a Google Product Ratings feed in a few minutes.</li>
 	<li>Import the newly created XML/Product Ratings feed into the Merchant Center.</li>
</ol>
<img class="alignnone size-full wp-image-17027" src="https://media.graphcms.com/Zu2vREKoTDydrlDq1pV2" alt="" width="658" height="518" />

With Channable, you can modify your product data feed to the specifications of many Google products. You can create the perfect feed for Google Shopping, Google Display, Google Product Ratings, and even the Google Manufacturer Center. You can also set up the structure of your Shopping campaigns or create thousands of ads for Google Ads with the dynamic Channable SEA tool that uses information from your product feed. Channable is the most complete tool for managing all your marketing efforts on Google.

How to embed product ratings into Google Shopping?

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

GDPR. Those 4 dreaded letters. The<a href="https://edps.europa.eu/data-protection/data-protection/legislation/history-general-data-protection-regulation_en" target="_blank" rel="noopener"> General Data Protection Regulation</a> has instilled a certain amount of frenzy in the past few months. It is a new EU regulation introduced to harmonize data privacy laws across Europe to protect and empower EU citizens. But it needn’t be as scary or stressful as the media make it out to be (who would’ve guessed?). Admittedly, it was about time to update online data protection regulations, the previous one having been put in place a whopping 23 years ago. A time before Google (just), Facebook and Amazon.

The GDPR is being put into place to regulate the collection, storage, transfer and usage of personal data. For people, this is great news. For companies, this may mean a lot of paperwork but also an opportunity for companies to shine light on how they process personal information. Accordingly, these types of companies are coined **controllers** or **processors**, depending on what they do with the information. The **controller** determines the purpose and means of processing the personal data. **Processors** basically process personal data on behalf of the controller.

Naturally, due to the industry Channable is involved in, Channable is a processor as it processes a certain amount of personal data e.g. names, email addresses, and, if you use the order connection feature, order shipping information. Channable has received many inquiries into the actions that are being taken in preparation for GDPR. So to be more efficient, this post will cover how Channable is affected by GDPR and what you need to do.

Firstly, Channable holds the personal data of its users e.g. names and email addresses. This data is stored and encrypted in Channable’s servers. Therefore, a new privacy policy has been created to better communicate how Channable uses the personal data that you provide. In order to continue using Channable’s tool, you will need to agree to the new privacy policy which can be found in the tool.

The other personal data Channable processes is related to our order connection feature. As a processor, Channable doesn’t interpret or use the personal data that is received from order connections. However, as many of Channable’s clients are sub-processors/controllers and have inquired about documentation, Channable has created its own Data Processing Amendment (DPA) to save you time and effort.

To see whether you will need to read and sign the agreement Channable has made, just follow the flowchart below.

<img class="alignnone size-full wp-image-9035" src="https://media.graphcms.com/8Zv5m2ZzQXiqfLKapxQb" alt="" width="800" height="1028" />

Depending on where you ended in the flowchart you will either have to do:

1) read and accept the new Privacy Policy

2) and read and sign the DPA

The new documents can be found in the tool under Company settings &gt; Legal &amp; compliance.

<img class="alignnone size-full wp-image-9020" src="https://media.graphcms.com/yoHaWbwQTGLkEg1eORRP" alt="screenshot channable GDPR" width="721" height="448" />
<h3>The new and improved Privacy Policy</h3>
Our reviewed Privacy Policy makes it clearer for you to know what data Channable stores about you, how it is protected and how you can amend/delete it.

Here's a brief summary of the Privacy Policy:
<ul markdown>
 	<li>If you use Channable, Channable may ask or gather personally identifiable information from you (e.g. email address, phone number, address) in order to contact, identify and invoice you</li>
 	<li>Channable may also collect information that your browser sends (e.g. IP address, browser type, browser version, the pages in our tool that you visit, the date of your visit) in order to improve the Channable tool or its website</li>
 	<li>Channable will never sell or trade any personal information to third parties</li>
 	<li>Channable will do everything in its power to protect and secure your personal information</li>
</ul>
Some ways your data may be used:
<ul markdown>
 	<li>To deal with inquiries you send to Channable</li>
 	<li>To create and administer records of how you use Channable</li>
 	<li>To provide you with information and access to resources that you request from Channable</li>
 	<li>To provide you with technical support</li>
 	<li>To improve Channable’s website</li>
 	<li>To improve Channable’s customer service</li>
 	<li>To send you more information about the company and new possibilities within the tool (via newsletters that you opted in to receive)</li>
</ul>
<h3>The Data Processing Amendment</h3>
For customers who benefit from our order connection feature, the DPA will be found in the tool, awaiting your approval. The document explains what Channable does with all the personal data that is retrieved from the order connections.

In short the DPA document states:
<ul markdown>
 	<li>Channable uses 2 kinds of different "personal information": 1) information for delivering technical support and 2) information of clients' customers in the form of order information</li>
 	<li>Channable processes the personal data from order connections to provide you with order synchronization and with technical support if you seek it</li>
 	<li>Channable will not accept sensitive data (data that can be used to uniquely identify someone) for processing</li>
 	<li>Channable allows you to delete personal data at any given time on request whilst you’re a paying client of Channable</li>
 	<li>If you decide to stop using Channable and notify us of this termination, Channable will destroy or return any of your customer data that is in its possession if requested. Any deleted data will be properly deleted 30 days after the subscription has ended.</li>
 	<li>The security measures Channable currently has in place to protect your data are: the pseudonymization and/or encryption of personal data, the ability to ensure ongoing confidentiality, integrity, availability and resilience of data processing systems and services, and regularly testing and evaluating whether these measures are effective</li>
 	<li>The staff at Channable that work with personal data comply with Channable’s security measures</li>
 	<li>If a data incident occurs, it will be immediately communicated to you via email</li>
 	<li>If you would like to request an audit to verify our compliance with GDPR you are welcome to but you are responsible for any costs and you can only request it once in 12 months.</li>
 	<li>Within Channable, you are able to access customer data, correct any inaccurate customer data, restrict the processing of it and export or delete it</li>
 	<li>You authorize us to use sub-processors (though they’re only allowed to access and use customer data to the extent that they’re contracted to). A list of our sub-processors can be found in the document as they are subject to change.</li>
</ul>
You will need to agree to the new Privacy Policy, and potentially the DPA, to continue using Channable’s services.

Hopefully now you’ll be able to rest easy knowing that Channable has always prioritized data protection and privacy. Everybody at Channable tries their utmost best to deliver a service that you can trust in. If you’re not yet a customer of ours, feel free to <a href="/signup">create a free trial account </a>or <a href="mailto:support@channable.com">chat to one of our support members</a> to find out more about how Channable can make selling online a piece of (safe) cake.

A small update on what to expect from Channable’s GDPR preparations

Bing may be responsible for a modest <a href="https://gs.statcounter.com/search-engine-market-share/all/united-kingdom" target="_blank" rel="noopener">7.24% of the share from the search engine market in the UK</a>. But at the beginning of 2018 the search engine platform was counting, on average, <a href="https://secure.bingads.microsoft.com" target="_blank" rel="noopener">6 billion monthly searches</a>. Therefore, there is no need for us to explain why there is definitely huge potential in using Bing Ads to reach your customers. Before telling you how to master Bing Ads and explaining to you how Channable can rock your Bing Ads, here is a little bit more insight into the service.
<h2>What are Bing Ads?</h2>
Bing Ads is essentially Microsoft’s version of Google AdWords. Similar to AdWords, Bing Ads is a pay-per-click (PPC) advertising system. It is part of the web search engine called Bing. Signing up to Bing Ads is free, you’ll pay only when someone clicks on your Text Ads. As Bing says: “no click, no charge”.
<h3><em>Text Ads</em></h3>
Once you’ve created your Text Ads in Bing, they will appear on the top or to the right of Bing, Yahoo, and MSN search results.
<p style="text-align: center;"><img class="alignnone wp-image-9920 size-full" src="https://media.graphcms.com/NaT8jbT361rGWTIjudCA" alt="" width="600" height="405" />
<em>How a text ad appears on Bing.</em></p>
<p style="text-align: left;">Your ad position will be determined by different factors such as how high your bid is compared to your bidding competitors, your click-through rate or how closely your ad and website fit with the keyword. Similarly to AdWords, you can target your ads to geographic locations, times or days of the week, etc.</p>

<h3>**<em>Product listing Ads</em>**</h3>
Again, similar to Google, you can create Bing Shopping ads and use Shopping Campaigns to organize, manage, and bid for your Product Ads. Like with the Google Merchant Center, the Bing Merchant Center allows you to create Product Ads for each of your items. Product Ads showcase your items in a larger format with images, text, pricing, etc. Don’t mistake them with Text Ads (see the above picture for an example).
<p style="text-align: center;"><img class="alignnone wp-image-9925 size-full" src="https://media.graphcms.com/qnpjJuVmQty2PXRNFevY" alt="" width="600" height="405" />
<em>How a Product Ad will appear on Bing.</em></p>

<h2>Why should you use Bing Ads?</h2>
Of course, you don’t tell someone to “Bing” something but rather “Google” it. However, there are still good reasons for you to start using Bing Ads:
<ul markdown>
 	<li>Bing Ads can connect you to millions of internet users that are NOT using Google.</li>
 	<li>The competition is lower than AdWords and therefore Bing Ads is known to be “cheaper” than AdWords.</li>
 	<li>If you're already using Google Adwords, you can easily sync your campaigns to Bing Ads, but this comes with constraints*.</li>
</ul>
* <em>Imagine you want to create a specific campaign for Bing, this option will prevent you from it. But if you are using Channable and our SEA tool, you can copy your ads’ templates to the Bing Ads generator and still manage your ads specifically for Bing exactly as you want them to be.</em>
<h2>Bing Ads within Channable</h2>
Maybe you already know that Channable has a <a href="/products/ppc-tool" target="_blank" rel="noopener">special SEA</a> tool that enables you to create thousands of dynamic ads for AdWords based on the information in your product feed. Therefore we thought, why not offer a similar feature for Bing Ads!
Here a handful of reasons why it’s a good idea to use a tool like Channable to create your Bing Ads:
<ul markdown>
 	<li>The SEA tool is very intuitive and user friendly, which helps you to create your campaigns effortlessly.</li>
 	<li>Automatically create thousands of customized Bing Ads based on your feed with the ad template.</li>
 	<li>Everything will be updated automatically: Channable retrieves all new information from your feed daily or even up till every hour and updates your ads accordingly.</li>
 	<li>New items are automatically added, into the right campaign and ad group, and with the correct advertisement.</li>
 	<li>You decide which (dynamic) attributes you’d like to use in your text ad (i.e fluctuating price, brand, title or stock).</li>
 	<li>Create your own A/B testing template: generate different ad templates for your items in just a few clicks to see which ad performs better.</li>
</ul>
In Channable, there are two ways to easily generate your Bing campaigns.

1) As mentioned above, you can copy rules and templates from Channable’s AdWords generators into your Bing Ads generators. After that, you can fine-tune the ads for Bing, within Channable, in anyway you like.
<p style="text-align: center;"><img class="alignnone wp-image-9926 size-full" src="https://media.graphcms.com/EHzyTZGdT6adCDKTVPpg" alt="Bing Ads Channable" width="600" height="372" />
<em>Push thousands of custom ads for all of your items to Bing.</em></p>
2) Generate your campaigns for Bing from scratch, based on the feed containing all your items’ information. The first step in creating ads is selecting the level on which you want your campaigns to be generated (i.e. brand level - would create a campaign for every brand in your feed). The next step is to simply construct your Bing ad groups, ads, keywords and negative keywords. Channable’s Bing ads generators and templates make advertising with Bing simple and easy to implement.
<p style="text-align: left;">So, if you already know <a href="https://support.channable.com/hc/en-us/categories/115000528889-Dynamic-Ads" target="_blank" rel="noopener">how the SEA tool works within Channable</a> you can get started right away! If you don’t have yet a Channable account, <a href="/signup" target="_blank" rel="noopener">sign up here</a>. If you do, <a href="/contact">contact us </a>to enable the Bing feature for you and start setting up your Bing campaigns, as it works pretty much in the same way! Awesome, right?</p>

Why you should consider using Bing Ads

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

**Sell in the land of watches and chocolate**
From 2012 to 2017, the e-commerce sector grew by 53% and this trend will continue over the next few years. Even if it took the Swiss a bit longer to use online marketplaces, nowadays Swiss consumers love to shop online. Last year, they spent almost 9 billion Swiss Francs (spread amongst only 8 million inhabitants) on the internet. In 2017, almost 20 percent of all online sales were made on webshops from abroad. According to <a href="https://blog.carpathia.ch/2018/02/20/vsv-gfk-zahlen-2017" target="_blank" rel="noopener">carpathia</a> over the next three years, foreign trade is expected to rapidly increase by another 20 percent. Now is the perfect time to start an expansion into Switzerland. Do you want to jump on the bandwagon? You can profit from the success of international marketplaces and the trend of shopping from abroad if you join the Swiss market now.

<img class="aligncenter size-large wp-image-11682" src="https://media.graphcms.com/FXBWIwi8TPeZ83bG49H2" alt="" width="900" height="512" />

**The Swiss particularities**
International online retailers are on the rise and are unstoppable. But, how do you conquer a market that is resilient? This is a question raised by many online retailers who want to sell their items in Switzerland. Swiss people like Swiss products but competition from abroad is increasingly putting Swiss online retailers under pressure. The Swiss online marketplaces have to compete with vendors and marketplaces from abroad. The online marketplace, Digitec Galaxus, is still the market leader but international players in e-commerce are catching up. Players such as Amazon - who only launched in Switzerland in 2018, Zalando and AliExpress were all in the top 10 top-selling marketplaces in Switzerland last year.

Foreign vendors must make an extra effort and offer good deals to convince Swiss citizens to commit to purchasing. Alongside logistical and administrative hurdles there are further obstacles such as insufficient product information. Product specifications must be communicated as clearly as possible, which can be solved easily with a feed management tool if international vendors want to successfully sell their goods and services in Switzerland.

**Climbing over the Matterhorn to reach the Swiss market**
Cross-border trade in Switzerland requires some knowledge in the areas of VAT, customs clearance and logistics. In many cases, it pays off to work with logistics partners who are specialized in offering tailor-made solutions.

**What are the most important points to consider when trading online from abroad to Switzerland?**
<ul markdown>
 	<li>**Language:**
Multilingualism is an important feature of Switzerland as there are 4 official national languages spoken in the small country. If your online shop is available in at least two languages (German and French are the majorities) you already have an advantage in the Swiss market.</li>
 	<li>**Currency:**
The goods and services should be offered in Swiss Francs. Not only the price but also the payment methods are decisive. According to the ecommerce news magazine, bill payment is the most popular method, but credit card, PayPal and PostFinance should not be missed. If you sell your products only on marketplaces, no need to adapt the currency on your website, because the sale will take place directly on the marketplace. Problem solved!</li>
 	<li>**Customs and shipping:**
When importing your products, you must complete a customs declaration for each parcel with the price of the goods in Swiss Francs. For each package there is an import and sales tax. That sounds pretty complicated and laborious? That's why there are logistic solutions that pick up orders in your existing warehouse in Europe and process the entire import customs clearance. You don’t need a warehouse or company location in Switzerland to offer customers the same ordering convenience as Swiss e-commerce retailers. For returns, you will receive a refund for the import duties. More information can be found at the <a href="https://www.ezv.admin.ch/ezv/en/home/information-companies/declaring-goods/importation-into-switzerland/courier-by-post--online-shopping--mail-order-company.html" target="_blank" rel="noopener">Swiss Customs Administration</a>.</li>
 	<li>**Taxes:**
Value added tax (VAT) is very low in Switzerland. It amounts to 7,7% of the assessment basis. A reduced rate of 2.5% applies for certain goods (e.g. edibles, books, magazines and medications).</li>
</ul>
&nbsp;

<img class="alignnone size-large wp-image-11793 aligncenter" src="https://media.graphcms.com/c1WUFI3zTdSZU1cpjqzw" alt="" width="555" height="1024" />

**The most lucrative Swiss marketplaces**
The <a href="https://www.galaxus.ch/en" target="_blank" rel="noopener">Digitec Galaxus AG</a> and <a href="https://www.ricardo.ch" target="_blank" rel="noopener">ricardo</a> are the main Swiss marketplaces in the e-commerce market.
<ul markdown>
 	<li>**Digitec Galaxus**
Digitec Galaxus AG is the largest online marketplace in Switzerland. With about one million active customers, Digitec Galaxus is the #1 online store in Switzerland. It had 861 Billion revenue on the platforms digitec.cg and galaxus.ch in 2017. Both marketplaces offer a broad and growing sortiment. Digitec Galaxus works with established and select vendors. As a retailer, you pay no basic fees but will be subject to a sales commission, when you sell an item. For EU merchants Galaxus offers a customs clearance solution, the EU hub. Read more about <a href="https://www.galaxus.ch/en/page/become-a-merchant-12462">how to become a merchant</a>.</li>
 	<li>**ricardo**
ricardo.ch is more than just a marketplace, it’s an online auction house and has a very high reach in Switzerland. The listing of products on ricardo is free. You only pay a commission fee of 9% on each sale.</li>
</ul>
The following channels are also very popular in Switzerland: Amazon, Zalando, AliExpress, Wish, Facebook, Shopping.ch and Google Shopping.

Channable offers marketplace connections to Digitec Galaxus and ricardo, and links to many other Swiss online sales channels. With our tool you can adapt your product data according to the requirements of the marketplaces and list your products automatically on the channels.
Do you want to start selling in Switzerland? <a href="/signup" target="_blank" rel="noopener">Get started</a> and conquer the Swiss market!

How to conquer the Swiss online market

The first Black Friday was in 1951, the first Cyber Monday in 2005. While these days were mainly a US phenomena for a long time, in the last couple of years Europe also joined the hunt for perfect deals. In 2017, 91% of UK retailers offered Black Friday deals (as opposed to 81% in the US). In the EU, customers spent 508 percent more on Black Friday than they did on an average Friday. Revenues are increasing every year, so it’s the perfect time to join the bustle! With our 6 tips, you won’t miss out on the hordes of customers.
<h2>Get started</h2>
Everything starts with a plan. Think about what your marketing budget is, what your discount will be, which products are relevant for Black Friday and Cyber Monday and where you want to sell or promote: marketplaces, comparison websites, affiliate networks, social advertising, etc.
<h2>Be seen where it’s relevant</h2>
To reach as many potential customers as possible, you’ll want to be seen. This might already be a challenge on normal days, but for the kickoff of the holiday sales you'll be in need of additional exposure. Channable’s got your back! Decide which platforms are relevant for your business and get there with Channable. Easily send your product feed in to more than <a href="/integrations" target="_blank" rel="noopener noreferrer">2500 marketplaces, price comparison websites and affiliate platforms</a>. One of the advantages of using a feed management tool for increasing exposure is that your product data (prices, stock, etc) on platforms are synchronized with your website. Pretty relevant during a period where you offer sale prices and stock level might vary, right?
<h2>Filter &amp; optimize your products</h2>
Depending on the platform, you have to decide if you really want to advertise all products - or only the ones that are on sale, top sellers or premium products. You could <a href="https://support.channable.com/hc/en-us/articles/115002827265-What-are-examples-of-common-rules-" target="_blank" rel="noopener noreferrer">filter products</a> and only send e.g. products over €50 to Amazon. Or, how about automatically <a href="https://support.channable.com/hc/en-us/articles/115002827585-Rule-append-value" target="_blank" rel="noopener noreferrer">adding the word ‘SALE’ to every title</a>, or adding the original price into the description? That’s all possible without hassle. Learn <a href="https://www.youtube.com/watch?v=gmI9QpxXZsc" target="_blank" rel="noopener noreferrer">how to optimize your product feed</a> before exporting it! Don’t forget to <a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-" target="_blank" rel="noopener noreferrer">exclude items</a> that are out of stock.
<h2>Advertise anywhere</h2>
In addition to the people who are already browsing price comparison websites or marketplaces, you might want to reach the shoppers who haven’t decided yet and surprise them with your Black Friday deal. Think: Facebook Ads, Google or Bing Text Ads, Google Shopping or display ads through affiliates. How do you use them without spending days creating campaigns? Easy, with Channable you can adjust your product feed to the needs of the export platform, even set up entire search campaigns, ad groups and ads <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">with a few clicks</a>.
<h2>Show what you’ve got</h2>
It’s important to display the most recent stock level so that customers don’t try to order products that might be sold out. Many export platforms fetch product information once a day, even Channable does by default. That means that your stock level on export platforms can be a day old. To always have the latest stock information, Channable offers extra runs. This way your product information gets updated up to 24 times per day. Therefore, customers won’t leave your site disappointed after they realize that your product is sold out. Check out Channable’s <a href="/extra-runs" target="_blank" rel="noopener noreferrer">holiday promotion</a> for extra runs! Note: Make sure the export platform allows multiple updates a day if you want to benefit from the extra runs.
<h2>Sell fast, send fast - The aftermath</h2>
Congrats, you’ve made it through Black Friday and Cyber Monday, and you’ve sold more than you expected! That’s awesome. The money has been made, now you have to please your customers by sending them their new goods as fast as possible. With Channable’s order connections, all your orders from various marketplaces can be imported automatically into your shop system . No more copy-pasting addresses, or manually updating stock numbers. A direct API-connection between your online store and the marketplace syncs everything automatically. At the time of writing, Channable supports order connections with Magento, Lightspeed, WooCommerce, Divide, Prestashop and Shopify shops. If you are not using any of the mentioned shop systems, you can connect your shopsystem to the Channable API. Read more about <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">order connections</a>.

Ready to begin the sale of the year? <a href="/signup" target="_blank" rel="noopener noreferrer">Start your Channable trial now! </a>

How you can get the most out of Black Friday & Cyber Monday

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://media.graphcms.com/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://media.graphcms.com/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://media.graphcms.com/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was <a href="https://www.iprospect.com/en/us/our-blog/googles-expanded-text-ads-are-now-bigger-and-better/#" target="_blank" rel="noopener noreferrer">warmly welcomed</a> by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://media.graphcms.com/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://media.graphcms.com/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://media.graphcms.com/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

In the Netherlands alone, approximately 124 million kilos of textiles per year end up in rubbish tips and are incinerated, which makes reusing clothes deemed fundamental in today’s mass produced society. The trend is not a new one but it’s one that deserves promotion. Year on year unsustainable, fast fashion is having lasting effects. A clothes swap is an event that can stimulate reusing clothes and improve the CO2 footprint of individuals. Afterall, as the saying goes, one man’s trash is another man’s treasure.
<h2>But how?</h2>
Channable’s marketing team took responsibility to schedule the event, hunt for resources - everything from sourcing hangers and mirrors to what refreshments to serve - and manage correspondence with the charities.

The charity chosen to raise money for was Make-A-Wish. A charity that Channable has long supported and is particularly important to certain employees. Make-A-Wish is an organization that goes about fulfilling the wishes of terminally ill children.

In addition, any left over clothes were donated to the ReShare movement by Leger des Heils (The Salvation Army). Leger des Heils is the largest clothing collector in the Netherlands and recycles around 26 million kilos of clothing a year, either to new owners or breaks materials down to be repurposed.

&nbsp;

<img class="wp-image-14152 aligncenter" src="https://media.graphcms.com/fE1nTRxBQAW5DzdaanjJ" alt="clothes swap channable" width="461" height="346" />

&nbsp;
<h2>The day</h2>
The evening itself was a lot of fun for everyone involved. It consisted of prosecco, sushi, laughs but most importantly clothes swapping. Everyone at the office contributed to the mountain of clothes that was up for grabs. In return, everyone walked away with many new items and yet over seven bags of clothing were salvaged and donated. In addition, over 130 euros was collected and donated to Make-A-Wish.

It is Channable’s honour to be able to participate in more sustainable initiatives and support the projects that are important to its colleagues. To read more about what other sustainable contributions Channable has made to society, check the CSR page.

<img class=" wp-image-14149 aligncenter" src="https://media.graphcms.com/4NwlF4GjQuaSTsIBfCbv" alt="Channable clothes swap " width="500" height="375" />

Channable clothes swap: Spring cleaning never felt so good

<h2>Move around</h2>
From the beginning of Channable, there has been standing desks. For those who are not familiar with this concept, it’s a desk that can be altered in height. It means you do not have to be bound to sitting at (or, in some not so exceptional cases, lying on) your desk; providing you with the choice to sit or stand whilst working. When Channable moved offices in August 2017, it recognized people’s enthusiasm for these height adjusting desks and ditched all other types of desks, to make sure everybody would always have the possibility to switch up positions throughout the day.
<h2>Move even more</h2>
There are many kinds of people; one kind loves to stretch and flex their muscles more than the others. For that reason, as of May 2018, yoga sessions are hosted at the beautiful Channable office once a week. A qualified yoga instructor leads an hour of Vinyasa Yoga, to ensure that the Channable yogis move every muscle, providing relief to all the aches and pains that come with desk jobs.

<img class="wp-image-14160 aligncenter" src="https://media.graphcms.com/lpZo6sCUSuGooqPaxGJe" alt="Channable yoga" width="491" height="368" />
<h2>Relax to the max</h2>
To start 2018 in the best way, Channable’s employees had the pleasure of welcoming Esther. Ever since, Esther has become everyone's favorite person to see around the office. You may be wondering, who Esther is? Well, Esther is a masseuse! Everyone at Channable gets to enjoy twenty whole minutes of pure relaxation during their workday.

Esther mentions on her <a href="https://de-stoelmasseur.nl" target="_blank" rel="noopener">website</a> “I love to give people some time to themselves in which they can relax and reenergize”. Isn’t that all that a company could wish for? A team of relaxed and energized people, able to give their best.
<h2>The Channable soccer team</h2>
Next to weekly yoga classes, Channable also has a footy team that plays every week. The team, ‘Rentable’, consists of men and women from both Channable and Rentman and plays every Wednesday evening against another local company or team of friends. Whereas ‘normal’ soccer seasons tend to have a break during winter and summer, these die-hards play a match every week, three seasons a year, come rain or shine. If you’re ever in the neighborhood and recognize our orange/blue kits; come see some winners in action.

<img class="wp-image-14161 aligncenter" src="https://media.graphcms.com/z1htz57lR6qbzgdhhXtF" alt="" width="495" height="329" />

If none of the above suit you, there are many other hobbies or after-work activities to be found at Channable. Many Channable employees regularly play Ping Pong, and really test their skills at the biannual tournament. Next to that, there are groups that meet to batter opponents in squash, battle on the padel court, and climb to new heights in bouldering halls.

For some, sports are just not their thing. These Channable employees can often be found hanging out at the in-house bar or playing a heated game of FIFA. Even better still? Channable’s doors are open to their friends, family, clients, prospects and more, so feel free to join if you want to see how Channable play!

Channable loves its people

<h2>Recognize, encourage and appreciate</h2>
It can be difficult for young artists to start a career and gain visibility. That’s why Channable wants to offer a platform with this initiative. Channable has opted for a collaboration with the Fine Art course at the HKU. Hanging the works from this creative resource in Utrecht makes Channable proud.
<h2>New in old</h2>
At the HKU, the students of the Fine Art program learn to develop ideas, translate them into visual work and display their own style. In January 2018, Channable started a project to alternately hang the artwork of Fine Art students in its offices. This gives the third-year students an opportunity to display their art on the walls of a beautiful old building in the center of Utrecht. Consequently, the employees and visitors of Channable can enjoy the creations from the latest art generation from Utrecht. The art pieces are on loan to Channable, which means the student is financially compensated for their decorative contribution to the Channable office.
<h2>Introducing the latest artist</h2>
First up is Robin Speijer. She caught our eye with the special details she incorporates into her paintings.

[caption id="attachment_14244" align="aligncenter" width="267"]<img class="wp-image-14244" src="https://media.graphcms.com/LaCvvtizQA2YR62b5WSN" alt="laces robin speijer" width="267" height="345" /> Robin Speijer. Laces, 2017.[/caption]
<blockquote>"I am fascinated by details and I paint different textures enlarged on canvas or panel. Soft materials, such as hair and textiles, are often the subject of my paintings. During my process, I collect many photographs from which I make a selection and frame a detail. I search for certain combinations of colors, light, contrast, and levels of sharpness. I then make a series of paintings in which I depict the material in various ways."</blockquote>
<em>You can view more of Robin's work here: <a href="https://robinspeijer.com" target="_blank" rel="noopener">https://robinspeijer.com</a></em>

The second young talent is Bas Heinen. Bas has been drawing since childhood and was 21 when his art was chosen for the Channable office. In order to be able to work more with contrasts and colors, he started painting and in 2015, he started the Fine Arts course at the HKU.

[caption id="attachment_14249" align="aligncenter" width="313"]<img class=" wp-image-14249" src="https://media.graphcms.com/BSeQrN2eQpqP6ZhZJYFu" alt="Blue morning Bas Heinen" width="313" height="290" /> Bas Heinen. Blue, Morning, 2018[/caption]
<blockquote>"I am interested in depicting the environment with an emphasis on nature. In my paintings, the focus is on creating a serene representation of my impressions on canvas. The works exhibited at Channable offer a moment of peace in the hectic lives of the Channable team. During the painting process, I examine various ways in which nature can be depicted. In each series, I try to work with light, contrast, and depth in different ways, to convey the atmosphere as accurately as possible."</blockquote>
&nbsp;

Young company supports young artists

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://media.graphcms.com/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://media.graphcms.com/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://media.graphcms.com/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://media.graphcms.com/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://media.graphcms.com/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://media.graphcms.com/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://media.graphcms.com/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://media.graphcms.com/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3><b>An insight into today’s job industry</b></h3>
<span style="font-weight: 400;">The job industry is a dynamic and fast paced market with vast numbers of job vacancies opening and closing daily. Job agencies are also faced with the huge task of managing job ads for multiple markets, cities and even countries. The magnitude of online job vacancy data feeds has led to an increase of issues. </span>

<span style="font-weight: 400;">Issues such as: displaying and paying for job ads that have already been fulfilled, not reaching the correct candidates, not meeting the specifications of a selected job board or other platform and finding that individually uploading, modifying and pausing ads is (inevitably) time consuming and expensive.</span>

<span style="font-weight: 400;">Display advertisements, text ads and job boards, are just a few channels and methods of how jobs vacancies can be spread. However, they in turn are coupled with their own issues. If you want to reach the maximum number of people in your market, you’ll want your ads to be visible on as many outlets as possible. </span>

<span style="font-weight: 400;">Creating new job ads every time a vacancy is opened is an ordeal in itself. But the moment those vacancies are filled, it is necessary to go through and pause or update every single ad on every single platform. Luckily, some of these platforms allow you to upload your feed, happy days! Unfortunately, the necessary information is different for every job board, so lots of time is spent filling it in manually. Furthermore, remember those text ads you wanted to create on job level...good news, there is a way to simplify the process. </span>
<h3><b>Introducing: Feed management possibilities for advertising jobs</b></h3>
<span style="font-weight: 400;">Data feed management tools like Channable can provide both employers and job agencies with the means to ease the process of:</span>
<ul markdown>
 	<li><span style="font-weight: 400;">Ensuring that job vacancies are posted at the appropriate time to the right audience</span></li>
 	<li><span style="font-weight: 400;">Automatically pause job adverts that have already been fulfilled</span></li>
 	<li><span style="font-weight: 400;">Save time, money and resources by using only one dashboard to advertise job openings everywhere online</span></li>
</ul>
<span style="font-weight: 400;">By using Channable as a middle man between your data feed and the places for displaying job openings, stakeholders of the job industry can relax. The information can be smoothly managed during the day, minimizing the need to manipulate it manually out of office hours.</span>

<span style="font-weight: 400;">But don’t take it from a blog post, Blue Mango Interactive is a marketing agency for Randstad, one of the world’s leading HR service providers, and also a happy Channable client:</span>
<blockquote>
<p style="text-align: center;"><i><span style="font-weight: 400;">"With more than 4,000 vacancies in 26 different industries in 2,402 cities continuously throughout The Netherlands, Randstad is one of the biggest job boards in The Netherlands. Thanks to Channable's ad generators, we can create, activate and pause all these Randstad vacancies automatically and in real time with very specific and dynamic keywords, ad copy and landing pages."</span></i></p>
<p style="text-align: center;"><i><span style="font-weight: 400;">Gemma van Dorst - Search Specialist at Blue Mango Interactive</span></i></p>
</blockquote>
<h3><b>Using Channable to help post your job ads</b></h3>
<span style="font-weight: 400;">So how can Channable help you? First and foremost, it provides you with the means to optimize and fulfill your data feeds according to the specifications of over a thousand channels, including Google and Facebook. These platforms attract many applicants and offer versatile recruitment opportunities. Many agencies also turn to third parties like job boards to list their vacancies. But displaying on multiple channels is also beneficial for re-marketing strategies, as you can control what information gets shared on which platform. </span>

<span style="font-weight: 400;">Custom CSV files can be created in Channable too. This is a true time saver if you want to organize and segregate your data feeds into i.e. market specifications. Extracting all jobs of a certain criteria from your master feed and placing them into one custom CSV enables you to create specific rules for only that criteria without having to import a second master feed. Perhaps you want to separate student jobs from executive jobs, and place them on different channels to reach the right target audience - this can all be easily arranged with a Channable custom CSV! </span>
<h3><b>How to advertise job vacancies with dynamic text ads in Channable</b></h3>
<span style="font-weight: 400;">Creating text ads at the individual job level can be a real nuisance. Merely setting up the ad is time consuming but the process is further extended when monitoring the ads to ensure they’re up-to-date and relevant. Their continuous adjustments make it further time consuming and costly, which is why our tool can be a blessing. By partnering Channable and your data feed, you can automatically generate dynamically templated campaigns, AdGroups, text ads and keywords that will then be automatically paused when fulfilled. This is because the information will already be in your data feed.</span>

<span style="font-weight: 400;">You’re in control and can decide which fields from your feed you’d like to use. Do you want a campaign on city level and ad groups on vacancy level? Or do you want campaigns on industry level and ad groups on city level? Make your life easier and <a href="/signup">give it a try</a>. Use one template for hundreds of ads! See our example below of how you can create potentially hundreds of unique ads depending on the industry, region and number of vacancies; your data feed will fill in the blanks.</span>

<img class="aligncenter wp-image-7585 size-full" src="https://media.graphcms.com/pPxqhcRWSIyR4n7EqevW" alt="" width="1067" height="466" />

<span style="font-weight: 400;">Ads are automatically paused within our tool based on the smart rules you set up. Set up the right templates for the right campaigns and let the Channable text ads feature do the work. You specify when to pause ads; for example, if a vacancy is fulfilled or when there are less than 5 vacancies in a city or branch, because you can even create branch specific ads. Channable has the potential to specify your AdWords ads to your taste.</span>

<span style="font-weight: 400;">Channable offers this feature for <a href="/products/ppc-tool">Google Ads</a> and will also soon launch this feature for Bing Ads, which is perfect if you serve markets and target audiences where Bing is favoured. Channable’s got your back. </span>

<span style="font-weight: 400;">Channable works hard to streamline everyone's online experience, not just the obvious contenders. Data feed management can help the job industry with its core business. We invite you to try it for yourself with our</span><a href=""><span style="font-weight: 400;"> free trial</span></a><span style="font-weight: 400;"> and discover how else Channable can improve your online job vacancies.</span>



Advertise Job Vacancies Online with a Feed Management Tool

Have you tried using Google Analytics in Channable’s rule functions? Users who have coupled with their Google Analytics account can use this information as creatively as you like. You can either specify the selection you make (“if”) with Analytics variables such as sessions, conversion rate, bounce rate, revenue or transactions, or create actions (“then”).

<img class="alignnone wp-image-7649 size-full" src="https://media.graphcms.com/YUenyT4SqKjIT5Qe2W6N" alt="" width="872" height="378" />

Skip straight to rules and go ahead and experiment with using Analytics in the “if” or “then” section. Adding Google Analytics information to your feed with a custom label can help you differentiate certain products i.e. bestsellers or lower-converters. Create new custom labels in setup&gt;edit mapping to use in the “If” or “Then” part of your Google Analytics rule to differentiate certain products.

In the example below we create a new field called <b>bestseller</b>. So any product with a conversion rate greater than 3 will now have the value yes in the bestseller field. This is the information we can then transfer to i.e. the Shopping or Facebook feeds by adding the bestseller field in the finalize step. Why? Because you can then easily push certain products based on the performance within your AdWords or Facebook Business Manager account.

<img class="alignnone wp-image-7650 size-full" src="https://media.graphcms.com/JNAzXUiJSnGyYWodbe9Q" alt="" width="1244" height="347" />

As of the end of 2017, you can now use the Google Analytics variables in the “Then” section to execute actions. Create statements such as calculating actual return on ad spend (ROAS) to measure the efficiency of your digital advertising campaign by using our mathematics rules.

<img class="alignnone wp-image-7651 size-full" src="https://media.graphcms.com/uvCfhhKQ42pqaObpVfJg" alt="" width="872" height="378" />

&nbsp;

Finally, analytics can be added to your feed in the finalize step so you can send this information to your platform of choice.

&nbsp;

<img class="alignnone wp-image-7652 size-large" src="https://media.graphcms.com/OAe9gwjhR3KrhpH6dtTg" alt="" width="900" height="674" />

If you find a creative way to include Google Analytics in your rules, <a href="mailto:support@channable.com">let us know</a>! We love hearing how you use Channable.

Quick tips to using Google Analytics in Rules

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://media.graphcms.com/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://media.graphcms.com/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

Running ads on <a href="/integrations/facebook-product-feed">Facebook</a> and <a href="/integrations/instagram">Instagram</a> is one way to go, giving you the chance to reach the right people this season. Learn more about the power of these platforms and how you can use your holiday catalog last-minute to create ads that capture attention in no time.

<img class="aligncenter size-full wp-image-18324" src="https://media.graphcms.com/IwH0ymEoTZSg4xXmvVO9" alt="" width="800" height="1014" /> <img class="aligncenter size-large wp-image-18330" src="https://media.graphcms.com/vHOXIOzeRXegfDuB55Du" alt="" width="788" height="1024" /> <img class="aligncenter wp-image-18335" src="https://media.graphcms.com/Q9rRN1b6S92WOyWhhURM" alt="" width="800" height="1185" />

Last-minute Christmas Ads for eCommerce [infographic]

If you are working in <a href="/integrations/google-adwords-tool">Google Ads</a> or <a href="/integrations/microsoft-advertising">Microsoft Advertising</a>, you’ll no doubt know their character limits by heart: 30 for headlines and 90 for descriptions. But what does that look like visually?

We know you are busy people and don't have time to count each character - especially if you’re using dynamic fields in Channable’s ad generators. Therefore, Channable has included a visual warning in the SEA tool template builder for when you exceed the limit.

The visual warning will turn the field in question red and will notify you what the character limit is. Even better still, if the error occurs because you are using a dynamic field (those blue and pink ones), Channable will display which percentage of the values exceed the character limit.

<img class="alignnone size-full wp-image-15225" src="https://media.graphcms.com/YkKyowfREGHumMMGggDy" alt="" width="1000" height="548" />

For instance, if you decide to use the title field as the headline 1, but 10% of your titles are longer than 30 characters, Channable will display a warning reading “Around 10% of values are longer than 30 characters”. This will save you jumping back and forth between the preview and the ad groups steps. To fix fields that exceed character limits, you can either create rules to shorten the values or use the handy back-up templates.

The character limit percentage warnings will be displayed in the ad template section AND the sitelinks section.

Make your ads more relevant, faster, and error-free with <a href="/products/ppc-tool">Channable’s SEA tool</a>. Curious to know more about how you can benefit from ad generation and Channable’s SEA tool? Get in <a href="/contact">contact </a>with one of Channable’s sales representatives for a <a href="/demo">demo</a>.


Be limited by characters no more!

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://media.graphcms.com/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://media.graphcms.com/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Who doesn’t love a good old checklist to get themselves organized? At Channable, we want to make this summer season easier for you. Therefore, we have prepared a checklist with 10 relevant tips you can implement for your business.

Fill out the form below and grab the chance to download the full checklist!
<br><br/>
[form id="efcd23c2-b1d9-4276-a60f-24aa2b546dc4"]

Summersales checklist 2021 - 10 tips you shouldn't miss!

## Marketing agencies are essentially mobile phones
*Bear with me.*


The first commercially available handheld mobile phones had one simple function. And shock, that was to make phone calls. As they became more popular, the number of functions began to increase. Not only due to technical innovation but also consumer demand.

The first notable applications that were introduced were contacts and SMS. To be at the forefront of personal communication prior to these features, you needed so much stuff. Address books, directories, stamps, envelopes, postcards. It just wasn’t manageable and required invention and innovation. 

![Old_mobile_phone.jpg](https://media.graphcms.com/zoZiE7sSSlPIR6wc7rNQ)

New apps continued being introduced. They would absorb and replace now borderline immaterial inventions. While, at the same time, continue to push the boundaries of technology. The calculator, the watch (sorry, Casio), the calendar, GPS devices, the camera, the internet, journals, spreadsheets, and more were made redundant by the ever-innovating mobile phone. 

Fast-forwarding to 2021, the smartphone is indispensable. The pressure to continue innovating and adding more features is immeasurable. If the smartphone isn’t performing neurosurgery in the next decade, people will question whether they actually need this miracle of technology that lives in their pockets. Tell me if I’m wrong, but this isn’t too different from the expectations placed on a marketing agency from its clients; is it?

![Multitaksing.jpg](https://media.graphcms.com/KNpQEfS3GvRxWKRHfbwF)

Though the marketing agency started with streamlined responsibilities. Today, the demand to grow, adapt, and improve is huge. Marketing agencies manage multiple clients from various industries with completely different requirements and measures of success. Much like a smartphone is expected to be an excellent phone, camera, diary, personal computer, and now fitness companion. Marketing agencies are expected to be excellent copywriters, strategists, advertising experts, marketplace gurus, teachers, and therapists. It’s a hideously difficult task. And without a transparent, clear overview it becomes an impossible one. 

## What can marketing agencies learn from the smartphone?
The smartphone is the archetype of a transparent, clear overview. It manages hundreds of applications with different functions and can be incredibly personalized. But how does the smartphone achieve this and what can marketing agencies learn from it? Let’s do a direct comparison. 

The hardware in a smartphone can be compared to the people like yourself working in a marketing agency. It all comes down to potential. The quality of the hardware determines which and how many applications (features) a phone can potentially perform at a high level. Those working in a marketing agency do exactly the same thing. The ability to be able to meet all the desired expectations of different clients (users) is completely dependent on the quality of the team.

![Blog-graph (1).jpg](https://media.graphcms.com/MRbPRey9RtGUzaCO221a)

Looking at the image above, we’ve gone through the user, the application, and the hardware. So what about the operating system? 

The operating system unlocks the potential of the hardware. Without a robust and flexible operating system, applications couldn’t run at an optimal level. Meaning either downgrading to a lesser quality application or not being able to meet user expectations. This is exactly the same as the software used in a marketing agency. In order to fulfill the potential of the team and to meet the expectations of clients, the software used needs to be both robust and flexible. 

But it’s not just about being robust and flexible. Operating systems need to continually develop in order to manage more demanding applications and users, more applications in general, and improve UX. And it’s the same with software. As client demands increase with new platforms, technologies, best practices, etc. marketing agencies are expected to innovate. This can only be achieved with leading software and platforms that continually improve. 

With all this considered, it becomes obvious that the operating system (or the software used in marketing agencies) is the reason the smartphone is the blueprint for a transparent, clear
overview. 

## What should marketing agencies consider when searching for the perfect software?
![Iphone.jpg](https://media.graphcms.com/4s5twsISFiOBgBS8QCQQ)

Let’s look at the iPhone. The user-friendly interface of the operating system and its ability to use a large number of high-quality optimized applications make it stand out from the crowd. It’s exactly the same with software and platforms. We conducted a survey with close to 80 marketing agencies and, to no surprise, a friendly UX and extensive functionalities were at the top of their wishlist. 

Second to that was the price. The commoditization of the smartphone means that you no longer need to pay thousands of dollars for high-quality products that can rival Apple’s iPhone - enter Huawei. Software has gone through the same process. It’s no longer necessary to spend a large portion of your budget on big names and service costs. You can find robust, flexible, and innovative software that does exactly the same thing for a fraction of the price. 

![Busy-store.jpg](https://media.graphcms.com/NfCBFZhT0qZPhwhNav6Z)

Black Friday is a hectic period for marketing agencies. Equipping your team with software and platforms that require little-to-no maintenance is invaluable. It should be intuitive, simple to use, optimized for multiple tasks, and transparently and fairly priced. It should provide solutions for the eclectic demands of multiple clients and, most importantly, give you a clear overview of all your clients’ accounts and activities. This will allow you to better understand how to improve the performance of your marketing efforts and increase ROI for your clients. 

**Want examples of marketing agencies who have found their ideal platforms? Channable has a number of inspiring success stories from various marketing agencies that can be found [here](/success-stories).**

Why software is key for having a clear overview and increasing your clients’ ROI this Black Friday

Automation is EVERYWHERE and takes up more and more space in the digital marketing world. This coupled with the fact your clients are better informed of the automation opportunities adds a sizable amount of pressure for digital marketing agencies. You have to stay in the know as your clients expect you to. 

[Forrester conducted a study for Google](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) in which they asked 300 brand marketing leaders *“what benefits do you expect from an effective digital marketing agency partnership?”.* The top responses were:
1. 43% expect more profit  
2. 41% expect more ROI  
3. 37% expect their agency to keep pace with shifts in consumer behavior  

While responses 1 and 2 are to be expected, number 3 really caught my attention. In line with consumer needs, the goal of effective marketing is to stay relevant. Between 30% and 50% of consumers in European markets [prefer to engage with and purchase from purpose-built brands](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) that deliver relevant content rather than only ads.

In eCommerce, automation tools are the driver to work on the hard KPIs such as profit and ROI and, at the same time, enable you to maintain and improve your expertise and smart strategies. In the end, the purposeful messaging and understanding of consumer behavior have to be added to the campaigns by nobody else but you.

![young-creative-team-meeting.jpg](https://media.graphcms.com/6d1ZG3GZTGWy9dQTK9lk)

Let’s look at it like this: With tooling at hand, you free your schedule to do the deep thinking and strategizing that AI cannot take over from you and find a way to feed the algorithms with exactly the data they need. In a world where agencies have access to the same pool of tools and software, the distinguishing characteristic is how you use them.

> Now that automation has generally been accepted, advertisers find themselves in a position in which they have access to the same tools and algorithms, which leaves little room to differentiate themselves from competitors. So the question becomes: How do you outperform your competitors despite leveraging the same instruments? By shifting the narrative to supplying algorithms with the right data to make the best possible decisions to drive maximum performance.
<div align="center">*Job Hilbers, Head of Paid Search at Artefact*</div>

## How can both you and your client profit from change through automation?
Join forces with technology! The technical knowledge that agencies had developed over the years has become somewhat redundant. But leading agencies appreciate the time that their consultants have won back to actually *advise* their clients and to develop creative strategies that allow algorithms to perform at their best. 

The nature of the [relationship between an agency and its clients](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) may actually change for the better. As an account manager, automation allows you more time to work much more closely with your brands and to share your knowledge in order to help them acquire a certain know-how themselves. The way agencies work is also becoming more holistic. Media teams work closely together with data analysts and technology experts [to use first-party data in the best way possible](https://www.channable.com/blog/create-personalized-ppc-ads-improve-ctr-roas).

## Agencies need AI to grow but AI needs you to rise and shine 
[Agencies need automation in order to scale](https://www.clickz.com/the-rise-of-the-automation-powered-agency/264227/). The more tasks you can automate, the more clients you can manage with the same personpower. In an agency context, account managers, as the actual users of automation tools and software, will be in charge of mastering and educating the machines in order to help AI grow in the right direction. 

This role of the human at the intersection of automating and strategizing will become even more important with increasingly smart algorithms. Your understanding of performance data will be needed in order to find the right starting point for a campaign. Only when your strategy is in place and working, will you be able to hand over the baton that is the campaign to AI.

Do you want to be at the forefront of automation and master your biggest challenges? Find out all you need to know about feed management and PPC automation for digital marketing agencies in the [dedicated agency space on our website](https://www.channable.com/industry/digital-marketing-agencies).

How do leading agencies use automation to meet client needs?

### An analogy: How would you like the perfect skincare package?
We all have a skincare routine. At least, we all should have a skincare routine. UV radiation is real, people. But, of course, routines differ person-to-person. Our skin’s condition, demands, and expectations vary as well as the effort (and money) we’re willing to put into taking care of our skin. On top of that, the skincare market is confusing and extensive, with new trends, brands, and products popping up every year. Which makes finding the right products to get your skin looking as smooth as butter a real challenge. 

You don’t want too many products standing around on your bathroom counter, you want the ones that really work for you. You want to avoid the disappointment and also the waste of money and time that comes with trying new products that just don’t do it.

![large-minimal-assortment-beauty-products.jpg](https://media.graphcms.com/0huH2x8RO3pihcMei9yA)
The perfect package of products that are designed to work individually but also complement one another sounds good, right? What you want is a company that invests time and resources into researching every single ingredient in all of their products in order to create an ideal, consistently good set. You have tried and liked their cream and serum, and then you see a package by the same company with a combination of your two favorite products - maybe they even add a third one that you want to try. Offering you a whole routine that works just the way you need it to.

### Choose your tools like you choose your skincare routine
Coming back to your professional challenges, you might find similarities in the decision-making process and expectations that your clients have when it comes to the ease of use and optimized results in their online marketing activities.

As is with skincare products, consistency is key in feed management.  And the right set of tools keeps your client’s branding consistent across platforms. Are you aware that customers who are shopping parallelly on multiple channels are observed to have a [30% higher lifetime value](https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020)?

Of course, there are way too many channels out there to try and cover them all, so you have to find the perfect set of channels for each of your clients. If the connections to these channels are offered centrally in one place, from one brand, your life gets a lot easier. 

And when you like one company’s feed management tool and see that it works for your clients, it is only logical to also want your PPC campaigns and performance insights as parts of the package. Like a complementing series of care products.

Your [perfect marketing automation package](https://www.channable.com/how-channable-works) aims for this consistency. You work from one single data feed (your unique precondition) and optimize it with the help of different products and their ingredients. All of these single products have gotten extensive research to make them work combined, but also individually. For every need, there is this one feature that will help you to connect in the easiest and most consistent way possible with your desired channels. 

Find more information on feed management and PPC automation for digital marketing agencies on our [dedicated industry page](https://www.channable.com/industry/digital-marketing-agencies).

How your skincare routine reveals the best way to connect to a variety of channels

## Four key personalization practices of PPC
Google estimates that [purchase intent increases by 15%](https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/new-research-on-advertising-automation) and CTR is 30% higher with hyper-personalized ad content, compared with ads utilizing basic personalization. There are two main ways to create hyper-personalized ads. The first is to create ads that target specific individuals with specific items:
![Image Pasted at 2021-3-16 16-36.png](https://media.graphcms.com/meCvbOqQRPq7CUNTeq4N)
*This ad is perfect for customers looking for a specific men’s running shoe. Notice the extra sitelinks underneath for hyper-hyper-personalization? [Learn more about sitelinks](/blog/blog-increase-ctr-ads-with-price-extensions-and-sitelinks).*

The second is to create ads related to current trends and events:
![Image Pasted at 2021-3-16 15-27.png](https://media.graphcms.com/lei0Km7wSqWZk2NMZKcG)
*You need to take advantage of the extra traffic created by big events like the FIFA World Cup or the Superbowl. Customers scramble to buy jerseys, footballs (both kinds), and more!*

So, what are these four personalization practices of PPC advertising that you need to be implementing right now?

### 1. Create both general and specific PPC ads
The most successful eCommerce businesses create generic ads that are ideal for those who are still in the research phase. As well as more specific ads for people who know exactly which items they are looking for. These ads targeting specific individuals with specific items are key for improving CTR. 
![Capture d’écran 2021-03-16 à 16.43.20.png](https://media.graphcms.com/lX76yB5VSu2dAYu6FGT8)
*In the image above, you can see the layout for creating dynamic PPC ads in Channable.*

Applying a streamlined process to personalize your ads will save you both time and money. Leading eCommerce businesses can quickly create both catch-all general ads and refined dynamic ads that utilize data such as gender, brand, and price to be more relevant for potential customers. 

![Sitelinks EN samen.png](https://media.graphcms.com/NNpxV68nTwfA5trhOCzA)
*Adding sitelinks to your ads allows you to personalize further by showing more of your product catalog. They also take up more space, pushing other search results out of sight if you claim the top spots.*

### 2. Take advantage of high search volumes
Taking advantage of high search volumes is going to increase your CTR. You need to plan and create campaigns for popular events that will impact your potential customers’ buying habits. On top of this, you need to be in a position to react quickly to unplanned events which have the same effect on potential customers. 

Leading eCommerce businesses quickly adapt and even create entire campaigns to take advantage of the increased search volume. For example, sporting goods retailers set up PPC ads that take advantage of traffic created by sporting events such as the FIFA World Cup, the Superbowl, and the Olympics.

### 3. Create hyper-relevant ads using 3rd party data
Following on from the awareness created by popular events, leading eCommerce businesses also take advantage of more spontaneous situations. For example, sporting goods retailers create ads advertising the jersey of a specific player almost immediately after they score a match-winning goal or touchdown. This is the epitome of hyper-relevant PPC ads that are bound to have a high CTR. 

Another example is that leading eCommerce businesses use weather data to push certain items that will have a temporarily high search volume due to the weather conditions. Have you ever noticed that when it’s forecasted to rain you are far more likely to see items such as wet weather running gear or umbrellas? 

All this is not by chance. Using 3rd party data, leading retailers set up ads that react to spontaneous moments in a sporting event or take advantage of weather conditions and it really works to improve CTR.

### 4. Never display out-of-stock items
With eCommerce being a booming industry, it is difficult to keep on top of out-of-stock items. The only way to overcome this is to [retrieve orders in real-time](/products/marketplace-integrator). Whether a customer buys from Amazon, eBay, or Google Shopping, the stock levels of leading retailers are automatically updated, and PPC campaigns are instantly paused when stock levels hit zero. 

## Start automating feed management and PPC ads
All of the above and more can be achieved through one simple-to-use [PPC tool](/products/ppc-tool) offered by Channable. 

If you would like to learn more about the eCommerce businesses that are using Channable fill in the form below to download the one-pager. You’ll find testimonials, customer results, and more info about the tool itself. 

<br><br/>
[form id="1cee69f6-856f-4cae-8e48-e4902f8942d8"]




How can your eCommerce business create personalized PPC ads that improve CTR and ROAS?

# The importance of choosing the correct location targeting
Location targeting helps focus your advertising to find the right customers for your eCommerce business, and will hopefully help you increase your return on investment (ROI) as a result. Channable realized the need for a more complete setup within dynamic text ads and Shopping campaigns and updated [our PPC tool](https://www.channable.com/products/ppc-tool) with expanded options to select or exclude more specific targeting locations based on [region, city, zip-code, or places of interest](https://support.google.com/google-ads/answer/1722075?hl=en). This blog will break down some basics about location targeting and we will explain the benefits of this new all-in-one campaign set up in Channable.

## Location targeting basics
Targeting ads is an essential part of a successful advertising campaign. Google Ads offers different ways of targeting your ads, but this blog is focused on geographical targeting, one of the most popular targeting setups. Location targeting lets you select specific locations where you want your ads to be shown. By default, you are able to choose if your ads are shown to people located in the specified area (Location of presence), to those who have shown interest in your targeted locations (Area of interest), or both. You can select entire countries, and/or areas within a country such as cities or territories.

- Targeting your ads to a *country or multiple countries* can be a good idea if you provide products and services to those large areas. Targeting entire countries allows you to receive more ad exposure than you would by targeting a few individual cities or regions within a country.
- Targeting *specific areas within a country* allows you to target specific regions, cities, or postal codes. This option is very useful for businesses that serve a local neighborhood, that have special offers in selected locations, or sells products in selected regions or cities.

What should you consider when selecting location targeting?

1. Be sure to target the locations where you can find your customers—which isn't necessarily in the same place that your business is located. 
2. Be careful with using very specific locations because it might not meet Google targeting criteria, meaning that your ads may only show intermittently or not at all. 
3. Keep your language and location targeting settings consistent. The language selected should be the same as that is used for the copy of your text ads and shopping ads.
4. Sometimes it is easier to be clear about what locations you don't want to target and simply exclude them from a larger region. For example, a sales promotion might not be applicable to only one or two cities within a country.

## How Channable can now help you to configure the location targeting?
With the fast expansion of eCommerce and ever more complex and local-focused marketing strategies, it is essential to adapt your advertising efforts to certain areas. Channable is aware of this new priority in the market and aligned with our goal of simplifying the process of creating dynamic PPC campaigns in our tool, we have decided to extend the options to select more specific targets. 

Until now our [PPC tool](https://www.channable.com/products/ppc-tool) offered limited targeting options based on country and language. If a business does not serve/sell country-wide or would like to focus the advertising efforts on certain areas within a country, targeting regions, cities, or postal codes, all these settings were not available in our PPC Tool. Clients had to manually adjust all location targeting options in Google Ads after they have created the dynamic campaigns within Channable. 

With the implementation of this new feature, users can select or exclude more specific targeting locations based on region, city, or zip-code directly in the tool. Creating a **more complete setup** of dynamic campaigns that can be achieved, **reducing the need of switching** between Google Ads and Channable and thereby providing a **higher ease-of-use** and an **increase of the ROI** immediately.

## How to set up the location targeting in Channable?

Channable offers three options to synchronize your targeting, meaning that apart from adding location targeting to new campaigns, you can also overwrite the ones that are already included in Google Ads. You are also able to choose if the ad should be shown to people in your target location or who've shown interest in your targeted locations (Location of Presence or Area of Interest).

In the following image you can find an example of how regions, cities, or postal codes can be added or excluded in the tool. But if you need more specific info about how to configure the location targeting in Channable’s PPC tool, please [check our help center article](https://helpcenter.channable.com/hc/en-us/articles/360010965080-Configuring-Campaign-targeting-settings).

![Targeted locations 2.png](https://media.graphcms.com/pUJGZe9QiCcyOManAS4l)

[tip]NOTE: Apart from location targeting based on fixed lists, Google offers more advanced location options like radius targeting, audience targeting or targeting locations in bulk. These advanced options are not available in Channable, but we are currently working to include them in the near future. We will keep you updated with further details.[/tip]

If you are already generating your PPC campaigns using Channable, be aware that from now on you will be able to configure the location targeting directly in the tool. This new feature, together with the new option of [adding bidding strategies](https://www.channable.com/blog/more-roi-for-your-ads-choosing-the-right-bidding-strategy), will allow you to have a greater use of the Channable PPC tool. Do you want to learn how to configure the location targeting  and the bidding in the tool? In the following video, Robert Smit, our product owner, will guide you through the new settings:
<iframe width="560" height="315" src="https://www.youtube.com/embed/VEHMS5WGJ0E" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>


If you are just getting started and you would like to start creating dynamic and automated campaigns for Google Ads, feel free to start a [trial account](https://www.channable.com/signup) with Channable. 








Increase the return of your campaigns by targeting the right audience

<span style="font-weight: 400;">Some examples of when a data feed is used in online marketing for travel include:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Using social media</a>, like Facebook or Instagram, for retargeting and prospecting</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Advertising with affiliate platforms such as Criteo and TradeDoubler</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">PPC campaigns for Google Ads and/or Microsoft advertising</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting campaigns with Google display</span></li>
</ul>
<span style="font-weight: 400;">Many of Channable’s clients operating in the European travel industry, such as <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds">Norwegian Air Shuttle</a>, Pierre et Vacances/Center Parcs, and RIU hotels, are using Channable to perfect their complex data feeds. Channable has now become an integral part of their digital marketing strategies. Whilst their strategies differ, Channable has proven to be the perfect solution for a large portion of their online marketing activities. Their uses of Channable will be covered in this blog to provide other travel industry players with the possibilities feed management can open and problems it can solve. </span>
<h2>Create specific accommodation ads for each social media audience</h2>
Social networks, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed), Instagram, Pinterest, or Snapchat, allow companies to reach their target audiences in a more specific and profitable way, compared to traditional channels. Many travel sector brands supply the social media networks with a manually created Excel or CSV files containing their offerings to benefit from the platforms advertising opportunities. However, each platform serves a different audience, and a travel company will need to ensure the right message is sent per audience. Therefore, it is necessary to tailor the file to the different audiences, but it is no easy feat.

By using a tool like Channable to easily restructure a feed and select which information is necessary for each social media channel, digital marketers in travel can properly make use of the potential social media platforms have to offer. In Channable, travel companies can even create separate projects to create feeds from information in different languages or for different countries.

Once the information is well structured, creating a travel data feed for each social media channel is simple. Channable has two tips that can help in creating personalized feeds for a travel company’s social media strategy:
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Group services (hotels, routes, etc.) without making changes to the original feed. This way you can easily promote only certain services.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Add additional images and information by <a href="https://support.channable.com/hc/en-us/articles/115002826285-Can-I-combine-multiple-datafeeds-">combining import</a> feeds. You may have a separate feed with additional images. Instead of modifying your master feed, simply combine it within Channable’s setup step. You can then include a load more information to further personalize your messages. </span></li>
</ul>
<h2>Add UTM tags to measure website traffic easily</h2>
Jasnina, head of measurement and online attribution at RIU Hotels, identified Channable’s ability to add UTM tags as a perfect solution for measuring traffic and results. “<em>The correct measurement of traffic is fundamental, and this is achieved thanks to the possibility of customizing UTM tags. These tags allow you to define the hotels in each feed based on the measurement parameters that we want to indicate. In this way, it is very easy to analyze the traffic that comes from the different marketing channels we use</em>.”

<img class="alignnone wp-image-15701" src="https://media.graphcms.com/pDoTxvpJTlC3C7s1Eo6b" alt="" width="977" height="535" />

<span style="font-weight: 400;">UTM tags provide travel businesses with more exhaustive performance data. They can then adapt marketing strategies based on the results obtained. It is easy to see which hotels and destinations are performing well in the countries that they are advertised in.</span>
<h2>Retarget to lower cart abandonment</h2>
It has been proven that retargeting can help improve sales, as it assists in retrieving website users who showed interest but did not yet purchase. Affiliate networks such as Criteo or TradeDoubler help to remain on those potential customer’s radars. In addition, display actions, like the one offered by Google, can help you achieve this goal. Retargeting is especially valuable for companies in the travel industry, as customers are more likely to be comparing prices and finalizing details before securing reservations.

<span style="font-weight: 400;">Channable has the specifications of over 2500 <a href="/integrations">channels</a> including hundreds of<a href="/integrations?channel=affiliate"> affiliate networks</a>. The built-in platform makes adapting your information to the requirements of the channel easy, so you can utilize more channels, faster. </span>
<h2>Automate Google Ads campaigns to generate more conversions</h2>
Channable’s SEA tool is a travel business’ perfect accompaniment for Google Ads or Microsoft Advertising. As it enables users to generate campaigns, ad groups, ads, and keywords from the information in a product feed. The simple template lets you build each level of your campaigns with dynamic values or static text. For travel companies, this can save heaps of time as hundreds of ads will be generated for every item in the feed. Maximizing each offering’s visibility with minimal effort.

<em>**Group offers/advertise the cheapest prices**</em>

<span style="font-weight: 400;">With Channable, you can group hotels by city or flights by destination. You could even go on to select the cheapest flight in the group and advertise on that price. For example, the headline of your ad could read “Flights to **New York** from **€80**.” As Channable fetches your import feed daily, the price will be updated accordingly. </span>

<img class="alignnone size-full wp-image-15702" src="https://media.graphcms.com/vMxZekdR0OxynUDNNdLG" alt="" width="528" height="483" />

<em>**Ads updated constantly**</em>

<span style="font-weight: 400;">By updating the feed and therefore ads daily, the correct information will always be communicated. In addition, rules can be implemented to ensure that any service that is low in availability or undesirable is suppressed and its ads will be paused.</span>

<em>**Keywords created automatically**</em>

<span style="font-weight: 400;">Generating keywords from information in your feed is another common usage of Channable by travel companies. According to Ole Henrik Hasle, global digital media strategist at Norwegian, "<em>by including all possible routes and combinations, we went from 18,000 keywords created manually to 200,000 keywords. Thanks to this we were able to optimize our ads and improve the performance of our marketing budget</em>." Through combining two fields e.g. ‘to’ and ‘from’ cities to create keywords, Norwegian appears in more people’s search results.</span>
<h2>Create custom CSVs/XMLs for segmenting, organizing, and more</h2>
With a large data feed, travel companies often need to further dissect the feed into manageable data. Potentially per region, per KPI, or per price point. <a href="https://www.youtube.com/watch?time_continue=1&amp;v=kb6YMUa7XtI">Transforming the data into a simple CSV or XML</a> file is easy in Channable. By applying rules to the data, you can specify which data needs to be in the file and what is excluded, modify any names/descriptions (e.g. modifying the destination name ‘Charles de Gaulle’ to ‘Paris’), translate currencies to symbols, etc. As well as creating custom files for internal use, some travel companies build CSVs for other channels such as TripAdvisor.

Read more about our client’s success on our <a href="/success-stories">success story page</a>. If you work in the travel industry and are itching to get started with Channable’s easy-to-use tool, create a <a href="/signup" target="_blank" rel="noopener noreferrer">free trial</a> or just <a href="/contact">get in touch</a>. Channable can help you save time, which can be better spent on optimizing your strategy.

We have also created a special white paper focused on the Travel industry, where you can learn how to optimise for a successful data feed and how to automate your PPC campaigns thanks to Channable's feed management and PPC automation. Download and read all about it here:

<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Top feed marketing tips for travel companies

# The importance of choosing the right bidding strategy

Channable´s clients are now able to configure their optimal bidding strategies directly in our [PPC tool](https://www.channable.com/products/ppc-tool). 

We know it is easy to become overwhelmed with so many different bid strategy options offered by Google Ads, that's why we have created this blog to give you some insight on which bidding strategies work best for your business, how Google Smart Bidding abilities can help you to increase your conversions and the benefits of configuring your most important bidding strategies directly in Channable. 

## How to determine your bidding strategy?

Google Ads offers multiple ways of bidding that you should choose very carefully depending on the goals you have in mind. Most advertisers focus on clicks, impressions and conversions.  Which one should you choose based on your goals? 

- *Strategy based on clicks*. Using cost-per-click (CPC) bidding will help you generate traffic to your website.
- *Strategy based on impressions*. If your goal is to increase your brand awareness and visibility of your ads, this strategy might be the one you need.
- *Strategy based on conversions*. This is a more advanced bidding method, and you will pay Google for a determined conversion or action (it could be a purchase, email sign-up, phone call, download, etc.). In order to measure interactions, you need to have [conversion tracking](https://support.google.com/google-ads/answer/6308).

If you want to focus on conversions, **you should consider using Smart Bidding** to save time, improve performance and avoid errors setting the biddings. Smart Bidding is a kind of automated bidding that looks for ad auctions that are more likely to hit your KPIs.

[tip]Find more info in [Google Help Center](https://support.google.com/google-ads/answer/2472725) about how to determine a bid strategy based on your goals[/tip]

## Finding success with Smart Bidding

Smart Bidding is a set of automated bid strategies that use machine learning to optimize your conversion goals. On top of the machine learning capabilities, it takes into account info like device, location or time of the day to create tailor bids depending on the search context. 

Let's see the most important automated bidding options you have available with Google:

- *Target cost per action (CPA)*: helps you get as many defined actions (sign-ups, app installs, reservations) as possible at or below the target CPA you set. This is handy if you want to control the amount you spend on certain actions"
- *Target return on ad spend (ROAS)*: helps you get more conversion value or revenue at the target return on ad spend (ROAS) you set. This definitely requires a bit of calculating to determine your optimal return, but it can be a powerful method to measure your ads true effectiveness. 
- *Maximize Conversions*: helps you get the most conversions for your campaign while spending your budget. This is probably the easiest strategy to set up. All you need to know is your maximum daily budget, that you are willing to spend on text ads. 
- *Maximize Conversion Value*: helps you to maximize the total conversion value of your campaign within your specified budget. 
- *Enhanced cost per click (ECPC)*: helps you to automatically adjust your manual bids to try and maximize conversions. For example, Google can increase or decrease your bid based on the likelihood an ad drives conversions. Bids will ultimately be averaged out to achieve your budget limit.

Some users associate Smart Bidding with a lack of control on the campaigns, meaning that you totally rely on Google’s algorithms to get your targets. However, Google's algorithms are effective when best practices are followed. Smart Bidding will save you tons of account management time and advanced artificial intelligence will help you achieve great results for your PPC campaigns.

[tip]Find more info in Google Help Center about [Smart Bidding](https://support.google.com/google-ads/answer/7065882?hl=en) and how to pick [the right bid strategy](https://support.google.com/google-ads/answer/6167148?hl=en)[/tip] 

## How can Channable help you to configure a bidding strategy?

Channable is aware of how important it is to choose the right bidding strategy for a PPC campaign in order to achieve the highest results. That´s why from now on you will be able to establish your bidding strategy directly in Channable. With this new setup in our PPC tool, we are a step closer to helping you achieve your campaign goals with less time and effort. 

Until now the only bidding strategy available was the manual CPC option. Meaning that all the bidding had to be configured in Google Ads. But thanks to this new feature we give clients the option to choose an array of bid strategies beyond CPC directly in the tool, based on their conversion and click goals of a campaign: 
![Bidding.png](https://media.graphcms.com/IeAfTmK8RNCrHf3n3ZGV)

As you can see above, all the Smart Bidding options described before (except the Target ROAS) are available for use directly in Channable. 

You do need to keep in mind that these bidding strategies will be added to Google Ads when setting up new campaigns in Channable, meaning that any updates of that value need to be done in Google Ads directly. 

[tip]In the following link you will learn [how to configure a campaign in Channable](https://helpcenter.channable.com/hc/en-us/articles/360010964780-Configuring-the-Campaign-settings), including the bidding strategy.[/tip]

Being able to set up your bidding strategy directly in the tool will give you** more independence from Google Ads**, simplifying the set up of your dynamic campaigns. Consequently this will help you **save time and effort **creating new campaigns. **Maximize the return and help you reach your goals faster** are just some of the positive results of managing your bidding set up process within Channable.

If you are already generating your PPC campaigns using Channable, be aware that from now on you will be able to configure the bidding strategies directly in the tool for all your new campaigns. This new feature, together with the new option of [adding location targeting](https://www.channable.com/blog/increase-the-return-of-your-campaigns-by-targeting-the-right-audience), will allow you to maximize the use of Channable PPC tool. Do you want to learn how to configure the bidding and the location targeting in the tool? In the following video,  Robert Smit, our product owner will guide you through the new settings:

<iframe width="560" height="315" src="https://www.youtube.com/embed/VEHMS5WGJ0E" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>


Just getting started and would like to start creating dynamic and automated campaigns for Google Ads, feel free to [start a trial account](https://www.channable.com/signup) with Channable. 



More ROI for your ads choosing the right (smart) bidding strategy

In April 2020 product listings on <a href="/blog/blog-google-shopping-free-ads-what-you-need-to-know-for-ecommerce">Google Shopping have become partially free in the US</a>. This change refers to the Google Shopping tab that you can find on top of your search page. Important to know: The good old paid Shopping ads will continue to exist and the new organic listings will be complementary. Using both free product listings and Shopping ads together is the new recommended practice by Google.

The shift to free search results in the Shopping tab is intended to help merchants connect with more customers. Since the launch in the US, <a href="https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail">Google reports</a> that merchants have seen an average of 50% more clicks and 100% more impressions across free listings and ads on the Shopping tab. Small and medium-sized sellers are said to profit the most from this increase in engagement.

Slowly but surely, this new structure is being rolled out in other parts of the world, including Europe, starting mid-October 2020.
<h2>What will change and how does it affect me as a merchant?</h2>
<ul markdown>
 	<li>
<h3>**Layout and order of the Shopping tab**</h3>
</li>
</ul>
With two types of listings in the Shopping tab, its layout will change. On top of the search results, you will still see the first row with paid Shopping ads, followed by free listings underneath.

<img class="aligncenter size-full wp-image-28521" src="https://media.graphcms.com/Zd4K2Ph7Qx6jVzIhY2kp" alt="" width="918" height="768" />
<ul markdown>
 	<li>
<h3>**Merchant Center &amp; surfaces across Google**</h3>
</li>
</ul>
In order to showcase your products for free on Google Shopping (and other shopping-related Google surfaces in the long run), you have to <a href="https://support.google.com/merchants/answer/9199328?hl=en&amp;ref_topic=9240261" target="_blank" rel="noopener noreferrer">participate in the program for surfaces across Google</a>.

**If you currently have an account in the Google Merchant Center** and your product feed is already integrated, you can simply opt-in to the new ‘surfaces across Google’ infrastructure within your MC.

**If you are new to Google Shopping**, you first need to set up an MC account, <a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">learn here how to successfully get started</a>.

Next to that, you can also opt into the <a href="https://support.google.com/merchants/answer/9825611?hl=en" target="_blank" rel="noopener noreferrer">local surfaces across Google program</a> to qualify your items for ‘local listings’, including information about your physical store (such as product availability, store hours, directions, phone number, or approximate distance from the user), letting users know that a product they are searching for is available in a physical store close to them.
<ul markdown>
 	<li>
<h3>**Your product feed must meet even higher standards**</h3>
</li>
</ul>
As always, when something is free of financial charges, we expect an increased demand and more competition among merchants on the Shopping tab. Therefore, it is essential that your product data comes in the best state possible. Since Google Shopping works with a feed format, <a href="https://support.google.com/merchants/answer/7052112?hl=en">it requires certain data specifications</a>. In order to meet these specifications and deliver high-quality product data, you need to [optimize your product feed](https://www.channable.com/integrations/google-shopping-feed). The ultimate goal (and strategy to get ahead of the competition) is to deliver all your product information in a format that triggers a match between consumer search queries and your products.
<blockquote>One example is a perfect title structure, including the most relevant keywords at the beginning of each product title. Google uses titles to detect related keywords that match search queries. Channable can help you to optimize your title structures through <a href="https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-combine-value" target="_blank" rel="noopener noreferrer">smart rules, such as the ‘combine value’ rule</a> and to profit from your own dynamic feed information!</blockquote>
<a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">Find more useful tips for all mandatory Google Shopping fields in this blog.</a>
<h2>An extra tip from Channable: Constant data updates are key!</h2>
Next to good feed hygiene and maintenance, it is important to update your product data on Google Shopping (and in the MC) on a regular basis. In the Channable tool, the default schedule for data runs of every feed connection is once a day. Especially now, during the busiest eCommerce quarter of the year, combined with increased penetration of the Shopping tab, more frequent data updates on your marketing channels can make a crucial difference.

**Our solution for this is ‘Extra Runs’!** With extra runs, your data is retrieved several times a day (up to the hour) and exported to the channels you selected, among others Google Shopping.

Even better: We are proud to announce that we have recently taken the next step in adapting our infrastructure to facilitate more frequent data updates with less effort and we would like to share this success with you!

We have chosen to replace the current pricing packages (run maximum every 2 hours for an extra 50% of the price of your base subscription, and every hour for an extra 100%). From October 1st, 2020 with a single package: up to 24 runs per day for 50% extra of the price of your base subscription.

Request your extra runs and find more information via this <a href="https://helpcenter.channable.com/hc/en-us/articles/360011091760">**help center article**</a> or contact our support team (<a href="mailto:support@channable.com">support@channable.com</a>) with any questions!


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