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Events | Channable Blog

Podcasts | Channable Blog

Webinars | Channable Blog

Media | Channable Blog

<h3>Live blog: Overview at a glance</h3>
Working in multiple regions, there are usually a few trade shows and events in our calendar for the months of April, May, and June in which we would love to have participated as an exhibitor, sponsor or speaker. A few months ago nobody would have imagined that this is how 2020 would have started. Of course, canceling or rescheduling events was the only right decision that the organizers could make and which we fully support. Unfortunately, customer visits and training sessions on-site are currently not possible for us.

In the meantime, Channable would still like to offer you the opportunity to learn more about our plans and options for the coming months. As long as this quarantine lasts, we will work online to meet your needs.
<h3>Offline goes online</h3>
For us as a provider of a virtual tool, working remotely has not posed a problem. We are still ready for all your questions and concerns and can give you tips on how you can optimally adapt the use of our <a href="/blog/effect-current-pandemic-on-ecommerce-and-channable" target="_blank" rel="noopener noreferrer">feed management and PPC</a> tool to your needs. Our Sales and Support teams are always happy for a call or chat. Feel free to contact us and arrange a virtual meeting or an online demo of our tool.

Furthermore, some projects are planned for the next few weeks in which we would like to share our expertise in eCommerce with you. We support you in getting your shop through the crisis and expanding your know-how for future growth. Stay up to date with this blog and our social media channels.
<h3>Updates on upcoming events:</h3>
<ul markdown>
 	<li>Stay tuned!</li>
</ul>
<h3>Updates on canceled or postponed events:</h3>
**USA**
<ul markdown>
 	<li><a href="https://www.retailx.com" target="_blank" rel="noopener noreferrer">IRCE @ RetailX</a>
Canceled //** 9-11 June 2020**
This event has been cancel and moved to May 2021</li>
</ul>
**UK**
<ul markdown>
 	<li><a href="https://internetretailingexpo.com" target="_blank" rel="noopener noreferrer">IRX</a>
Postponed // **1st &amp; 2nd April 2020**
This event has been postponed to **2nd &amp; 3rd September**</li>
 	<li><a href="https://uk.meet-magento.com" target="_blank" rel="noopener noreferrer">Meet Magento UK</a>
Moved online // **16th-17th June 2020**
This event has been moved online, and Channable and the organizers are still in conversation about Channable’s involvement.</li>
</ul>
&nbsp;
<h3>Recent webinars:</h3>
**<a href="/videos/how-to-automation">The importance of automation for the future</a> // 7th of May 2020**

Channable and 190west jumped on a zoom call to discuss the importance of automation for the future in this special online session.
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/tf1sH2qwVO8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
**Reach more than 2500 marketplaces with Dynamicweb and Channable **//** 17th April 2020**

Find out how easy it is to export your product feeds from a Dynamic web solution and import it directly into Channable.
<p style="text-align: center;"><iframe src="https://player.vimeo.com/video/408781268" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Live blog: Here you can find all the updates concerning fairs, events, and Channable’s business operations

<h2><b>Episode 1: </b></h2>
<b>101 for selling on online marketplaces</b><span style="font-weight: 400;"> - Channable quizzes specialist Richard Schenzel, technical expert Robert Kreuzer, and entrepreneurs Yorick Voorthuijzen and Rik de Ruijter on online marketplaces. Why are they important channels for retailers? And how do you start?</span>

<img class="alignnone size-full wp-image-24168" src="https://media.graphcms.com/2o5PG5j9SliNrqKWQj34" alt="channatalks episode 1" width="1920" height="1080" />
<p style="text-align: center;"><a href="https://soundcloud.com/user-447778986"><img class="alignnone wp-image-24247" src="https://media.graphcms.com/dCkwIGdTQECGwVwrUyoG" alt="" width="400" height="61" /></a></p>
Choose your favourite listening platform:

<a href="https://open.spotify.com/show/5qn5xeDdqPye0PiY0kS2qp?si=xPnVzxsSTKegOToIv8yTog" target="_blank" rel="noopener noreferrer">Spotify</a>

<a href="https://soundcloud.com/user-447778986" target="_blank" rel="noopener noreferrer">Soundcloud</a>

<a href="https://podcasts.google.com?q=channatalks" target="_blank" rel="noopener noreferrer">Google Podcasts</a>

<a href="https://podcasts.apple.com/nl/podcast/how-to-successfully-sell-on-marketplaces-podcast/id1518020696?i=1000477548521&amp;l=en" target="_blank" rel="noopener noreferrer">Apple Podcasts</a>

#Channatalks - Channable's podcast

## Welcome to the IMPACT Cube

The IMPACT cube is an exclusive digital event for all forward-thinking eCommerce and marketing heroes. At Channable we know how complex the eCommerce landscape can be. With changes and new trends happening rapidly it can be a tremendous challenge to navigate. 

We also know how difficult it is for brands, retailers and agencies to keep up to date with all the latest developments. New features and marketplaces are launched almost daily making it a huge challenge to identify where your businesses can make an IMPACT.

This is **why **we have come up with **the IMPACT Cube.** On *June 17th* we will launch the very first edition of this event and we are very lucky to be in esteemed company. For this year's event, we will be joined by none other than Adolfo Fernandez, Head of Commerce Strategy @ Google, and Job Hilbers, Head of Paid Search @ Artefact. They will be sharing knowledge alongside our very own Leo Draxl, Senior Customer Success Manager, with more speakers to be announced soon. 

These impact experts from the field of PPC and feed management will guide you through insights, best practices, and tips on how to make real IMPACT for your business.

Finally, the event will be hosted and moderated by Jim Stolze, who some might recognize from various TEDx Talks sessions. On stage, he will be joined by co-host, Sarah Stenquist, Sales Director Northern European Markets @ Channable.

## What to expect at the IMPACT Cube?

- An inspiring and energetic event with a focus on how to create impact.
- Inspirational speakers from leading brands, agencies and platforms.
- A good mix of webinars, masterclasses, and keynotes.
- All the latest insights about clicks and feeds.

Attending the IMPACT Cube is free for all but is mostly relevant for eCommerce managers and directors and SEA/PPC specialists from brands and agencies. Sign up for the event for FREE via the link below.

Ready to play?

[button link="https://theimpactcube.reply.live/event/the-impact-cube"]Yes, sign me up[/button]

Invitation to the IMPACT Cube

We’re going through a ​​dramatic acceleration in the e-commerce space, and this shift is completely changing how companies engage with their audience online. 

Making the most of this opportunity requires the technology of tomorrow. At Channable, our teams are working hard to ship innovative new features and products that will empower marketers and retailers to embrace the changing world of online advertising and e-commerce, and we can’t wait to tell you all about it. 

That’s why in 2022, we’ll be present at a variety of events across the world to discuss ideas, share insights, meet peers, and explore the future of e-commerce together. 

## What to expect 👀

Engage with industry leaders, get insights, ideas, and the latest trends on everything e-commerce, and explore the most innovative ways to work.

## Why attend? 💡

**Gain insights**: Hear from experts within Channable and from other leading companies in the industry as they discuss top trends and explore the future of e-commerce, retail, and online advertising.

**Learn more about our product:** We’ll be announcing features, and will be taking a deep dive into the ways first-class online advertising can strengthen your relationships with your audience and grow your ROI.

**Engage with industry leaders:** Ask your burning questions, share your ideas, and gain insights from some of the leading figures in e-commerce and online advertising. 

**Network with your peers:** Meet others in your industry, share experiences, and learn from their strategies.

## Where you’ll see us in the Benelux
![Benelux Event](https://media.graphassets.com/fsyzE3quTAiuS0zJ4bs3)

### [Emerce E-commerce Live](https://ecommercelive.nl/){nofollow}

**In a nutshell**: Speakers from leading brands will walk you through all things online e-commerce through strategic sessions, trend talks, and case studies. Join to learn all about strategy, marketplaces, customer experience, tech, conversion, and fulfillment from 50 speakers and frontrunners.

**Where**: Beurs van Berlage, Amsterdam

**When**: 1st June

### [Emerce Digital Marketing Live](https://digitalmarketinglive.nl/){nofollow}

**In a nutshell:** Get the latest insights in marketing strategy, customer dialogue, analytics & data, online advertising, social & content marketing, search, legal & privacy, email marketing & automation, and mobile.

**Where**: Beurs van Berlage, Amsterdam

**When**: 2nd June

### [Webwinkel Vakdagen](https://www.webwinkelvakdagen.nl/nl){nofollow}

**In a nutshell:** For 15 years, the Webwinkel Vakdagen has been the central meeting platform for the entire e-commerce sector. Over 250 digital commerce suppliers and 200 speakers will be present to inspire and advise you. 

**Where**: Jaarbeurs Utrecht

**When**: 29-30th June 

### [Shopping Today](https://shoppingtoday.nl/){nofollow}

**In a nutshell**: During this event, you will be prepared for the digital future of the rapidly developing e-commerce industry. Brush up on your knowledge through 50 knowledge sessions and leading keynote speakers. 

**Where**: DeFabrique, Utrecht

**When**: 13th October

## Where you’ll see us in Germany
![Event in Germany](https://media.graphassets.com/4fo7ERkQBuJynQNP21jt)

### [E-Commerce Berlin Expo](https://www.channable.com/de/blog/e-commerce-berlin-expo-2022)

**In a nutshell**: 200 exhibitors, 50 speakers, and networking among more than 8,000 participants. Learn about everything from building stickiness with the new B2B buyer to how the new era of marketplaces is evolving post-pandemic.

**Where**: STATION Berlin, Luckenwalder Str. 4-6, Berlin

**When**: 5th May

### [OMR Festival ](https://www.channable.com/de/blog/omr-festival-2022)

**In a nutshell**: Industry A-listers, CEOs, movers, and shakers at the world’s biggest companies deliver exclusive insights to a total of 52,000 attendants. Join international superstars of the digital scene, hidden industry champions, and local heroes for two days of action in Hamburg. It's a solid mix of absolute experts with profound insights and engaging personalities.

**Where**: Hamburg, Germany

**When**: 17-18th May 

### [K5 Konferenz ](https://www.channable.com/de/blog/k5-konferenz-2022)

**In a nutshell:** With 5,000 participants, 250 exhibitors, and 150 speakers, K5 Konferenz gathers all the big players in the e-commerce industry for two days and gives exciting insights into their companies. K5 will remain true to the motto #contentfirst in 2022.

**Where**: Estrel Berlin

**When**: 29-30th June

### [DMEXCO 2022](https://dmexco.com/){nofollow}

**In a nutshell**: DMEXCO is Europe’s leading digital marketing and tech event. As the meeting place and community for key players in digital business, marketing, and innovation, the event brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, exhibitions, and masterclasses outlining the future of the digital economy and driving market value.

**Where**: Cologne, Germany

**When**: 21-22nd September

## Where you’ll see us in France
![France Event](https://media.graphassets.com/L72waI1RRKuk83cxVABX)

### [Les Big Boss Summer Edition](https://lasummeredition.lesbigboss.fr/){nofollow}

**In a nutshell**: As the flagship event for digital and e-commerce decision-makers, Les Big Boss Summer Edition expects more than 600 participants. Decision-makers and digital players meet once a year for the unmissable business event covering topics like digital marketing, e-commerce, communication, data, and CRM. There will be more than 5,000 meetings which will allow decision-makers to meet their future strategic partners.

**Where**: Greece

**When**: 21st May

### [The Digital Benchmark ](https://www.ebg.net/the-digital-benchmark/){nofollow}

**In a nutshell:** The Digital Benchmark is one of the must-attend events for all companies looking to acquire new technological solutions. On the agenda of this all-inclusive trip, there are conferences and workshops showcasing new digital trends. Last year's edition took place in Amsterdam and gathered 500 professionals.

**Where**: Bruxelles, Belgium

**When**: 27-28th September

### [Trophées E-commerce](https://www.trophees.ecommercemag.fr/tec22){nofollow}

**In a nutshell**: The Trophées E-commerce contest aims to highlight the most remarkable initiatives and players in e-commerce and connected retail. For its 16th edition, Channable is an event partner and a member of the jury that will award the prizes. The winners will be announced at the awards ceremony on October 5th. 

**Where**: Paris, France

**When**: 5th October

## Where you’ll see us in Spain
![Spain Event](https://media.graphassets.com/gF8jO03cSjWJIyRa95d4)

### [E-commerce Awards](https://marketing4ecommerce.net/ecommerce-awards/){nofollow}

**In a nutshell**: This year, marketing4ecommerce organizes the E-commerce Awards ceremony, an event that seeks to recognize the work, effort, and contribution of online commerce for all digital marketers. Once again, Channable will be part of the jury to choose who deserves to win each of the 11 categories available.

**Where**: Madrid

**When**: 3rd November

### [E-SHOW Barcelona](https://eshow.es/barcelona){nofollow}

**In a nutshell**: Optimizing sales strategies, learning what the competition does, knowing the perspective of followers, or developing personalization strategies are fundamental aspects that Big Data and Artificial Intelligence can contribute to eCommerce. As a novelty this year, E-SHOW Barcelona will also feature Big Data & AI at the event.

**Where**: Pabellon 1 Fira Barcelona

**When**: 4-5th May 

### [E-SHOW Madrid](https://eshow.es/){nofollow} 

**In a nutshell**:  E-SHOW Madrid will highlight the most innovative concepts such as the use of voice search, influencer marketing, hyper-personalization, AI, augmented reality, machine learning, and omnichannel metrics. Join to learn the latest tactics to get the most out of Black Friday campaigns, retain customers, and improve conversion rates.

**Where**: Ifema Madrid

**When**: 26-27th October 

### [Digital Enterprise Show](https://www.des-show.com){nofollow}

**In a nutshell:** Digital Enterprise Show enables digital business transformation to happen, gathering cutting-edge technologies and top-notch speakers to meet delegates’ objectives, challenges, and needs. Join to learn from the world’s best experts sharing their successes related to Digital Business Transformation. DES connects the most innovative companies and providers of tech solutions based on AI, IoT, Cloud, Cybersecurity, AR/VR, Data Analytics, Mar&AdTech, 5G, and more.

**Where**: Malaga - FYCMA

**When**: 14-16th June

## Where you’ll see us in Italy
![Italian Event](https://media.graphassets.com/fDQSm2ekTsWUCcfj6Cgs)

### [eCommerce Revolution](https://www.4ecom.it/){nofollow}


**In a nutshell**: eCommerce Revolution is an event dedicated to 2022 eCommerce trends. Join to immerse in two days of interventions held by expert speakers on topics ranging from last-mile urban logistics, to automation to customer relationship management, without forgetting data protection and privacy up to the potential of live streaming, the new frontier of online shopping embraced by a growing number of companies in the sector.

**Where**: Online

**When**: 17-18th February

### [Global Summit ](https://gmsummit.it/){nofollow}

**In a nutshell:** The annual national B2B event is dedicated to marketing and digital communication, with workshops, networking moments, and one-to-one business matching meetings. One of the most qualified and dynamic business events in Italy, the event creates valuable relationships between companies. Join for two days of B2B events, conferences, workshops, and networking moments to encourage meeting and discussion, sharing and exchanging ideas and knowledge among the participants.

**Where**: Lago di Garda Lazise, Verona

**When**: 13-14th April

### [Netcomm Forum](https://www.netcommforum.it/eng/){nofollow}

**In a nutshell**: This is the most important and biggest event in Italy related to digital and eCommerce. This year the focus will be on business transformation for new global consumers spotlighting new digital behaviors driven by Generation Z that are triggering, in the most innovative and visionary companies, a redesign of the evolving retail strategies, product brands, and digital commerce.

**Where**: MICO - Milano Fiera Congressi

**When**: 3-4th May

## Where you’ll see us in the Nordics 

![Nordics Event 2022](https://media.graphassets.com/Okwlz0dgSbOZMVUKH6A3)

### [D-Congress](https://www.channable.com/blog/dcongress-2022){nofollow} 

**In a nutshell**: E-commerce is becoming increasingly associated with entertainment. Gamification is increasing in importance, and live shopping and social commerce are already mainstream. Now comes the Metaverse, a virtual reality that may change the way we think about consumption. The main theme for D-Congress 2022 is e-commerce as entertainment. Do not miss when the entire ecosystem for e-commerce gathers at the Swedish Fair with more than 2,000 participants and over 80 speakers on 6 stages. 

**Where**: Svenska Mässan, Gothenburg, Sweden

**When**: 28th April 

### [E-handelsprisen](https://www.danskerhverv.dk/e-handelsprisen/){nofollow}

**In a nutshell:** The E-Commerce Award is the Nordic industry's largest party and award show. The award party is relevant to everyone in the e-commerce industry - whether you are a finalist, a supplier to the e-commerce industry, or just think that e-commerce is exciting. This year is also extra special as Channable will be giving away the award for the best B2C company with a revenue below 100 million DKK. 

**Where**: Clarion Hotel, Copenhagen Airport - The Hangar, Denmark

**When**: 19th May

### [E-handelskonferencen](https://www.danskerhverv.dk/E-handelskonferencen/){nofollow}

**In a nutshell**: The conference will be held in 2022 for the 17th time in history and is Denmark's largest conference for e-retailers. This event will look strategically into the future at trends and concrete initiatives - and share nuggets from the most successful cases in 2022.

**Where**: Øksnehallen, Copenhagen, Denmark

**When**: 13th October

## Where you’ll see us in the UK 

![Event Uk 2022](https://media.graphassets.com/eHhqeJwLR2eNf5rHkxrH)

### [MAD//Fest ](https://www.madfestlondon.com/){nofollow}

**In a nutshell:** Starting as a plucky start-up in 2018, MAD//Fest has mushroomed to become the UK’s biggest destination marketing festival. 8,000+ marketers in a giant Shoreditch car park transformed into an alfresco summer playground - what's not to like?

**Where**: Old Truman Brewery Car Park, London

**When**: 5-7th July 

### [PI LIVE ](https://performancein.live/){nofollow}

**In a nutshell: ** As the world’s premier affiliate and performance marketing conference, the industry meets to debate and discuss the challenges, opportunities, and direction of the ever-evolving industry. Through a combination of targeted speeches, carefully selected exhibitors, and exceptional networking opportunities, you’ll have the opportunity to soak up knowledge and ideas from peers and share in the future opportunities that unfold for your business. 

Whether you are seeking affiliate-first strategy, insights into performance media, integrating influencers into your omnichannel strategy, guidance on the content or social commerce, or help with your data to drive performance, this event will have you covered.

**Where:** London

**When:** 18-19th October

## Where you’ll see us in the US 
![US 2022 Event](https://media.graphassets.com/74w0ekFBS6KhhKLZpvel)

### [eTail East ](https://etaileast.wbresearch.com/){nofollow}

**In a nutshell:** eTail is a three-day conference designed to help you increase the profits from your business. You’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America's most successful retailers. 

**Where**: The Sheraton, Boston

**When**: 8-10th August 

### [DX3 Vegas](https://www.dx3usa.com/){nofollow} 

**In a nutshell:** DX3 is rooted at the intersection of Retail, Marketing, and Technology. These three elements define the retail of today and the future and are the building blocks with which successful retailers will build their growth story. DX3 recognizes that and has built an event that brings together people from each of those groups to help you unlock learning, understand new strategies, and discover new tools.

**Where**: Caesars Palace, Las Vegas, Nevada

**When**: 3-4th October

### [CommerceNext ](https://commercenext.com/){nofollow}

**In a nutshell**: CommerceNext is a community, event series, and conference for marketers at retail and direct-to-consumer brands. Join to see speakers from leading retailers, DTC brands, and innovative tech companies including executives from Ralph Lauren, American Eagle Outfitters, Purple, FTD, Walmart, Patagonia, Gopuff, Coach, Alo Yoga, Express, E.L.F. Beauty, and more.

**Where**: New York Hilton Midtown, NYC

**When**: 21-22nd June

Feeling inspired to attend these events? If you have any questions, feedback, or would like to share ideas, we'd like to know all about it at marketing@channable.com 📧


Channable Events 2022: Where you'll meet us this year

### Practical information about the D-Congress attendance

**Location**
Svenska Mässan, Göteborg, Sweden 

**Stand**: 
G03:02

**Event opening hours**: 
April 28th, 07:45 a 18:00

**Nordic team members present**
*[Thomas Wilson](https://www.linkedin.com/in/-thomas-wilson-/)* - Business Development Nordics
*[Alexandra Maria Reizer](https://www.linkedin.com/in/alexandra-reizer-b07208170/)* - Business Development Nordics
*[Jacob Jørgensen](https://www.linkedin.com/in/jacobbrunbjergjoergensen/)* - Marketing Nordics

**About D-Congress**
On April 28, 2022, D-Congress will be held at the Swedish Exhibition Center in Gothenburg. With more than 2000 participants, 100 exhibitors and a program consisting of +135 speakers spread over six stages, D-Congress is Sweden's foremost and largest meeting place for the entire Swedish ecosystem in e-commerce.

**Theme of the event**
E-commerce is becoming increasingly associated with entertainment. Gamification is increasing in importance and live shopping and social commerce are already mainstream. Now comes The metaverse, a virtual reality that may change the way we think about consumption. The main theme for D-Congress 2022 is E-commerce as entertainment.

If you want to attend the event, you can [purchase a ticket here](https://event.trippus.net/Home/Index/AEAKgIMxxwHIearPqqoYKX75GFTiB3D1hb1TORw7Aiwz18j78on382Jp7B8GUaFwWQWOFQgnXFNO/AEAKgIM-aEmc8rLGRZwSurkZOTgr_7bhEKJit28yh7PljUjbBkvYgbf5bZRa6yXn--O8vTbAiAs-/eng)




Meet Channable at D-Congress in Sweden

Channable sera présent à la BigBoss Summer Edition en Grèce

Our UK team will be there, so make sure you drop by and say hi!

### Here's the practical information you need to know about Mad//Fest:
**Location**
It's all happening at the Old Truman Brewery Car Park, London
93 Feet East, 150 Brick Lane London E1 6QL

**Event opening hours**
Tuesday 4th July		10:00 to 19:00
Wednesday 5th July	10:00 to 19:00
Thursday 6th July		10:00 to 17:30

**Our Location**
We will be at Wine Alley (T11), right at the entrance, with a fun game for you to play. Come and take your chance

**UK team members present**

[Rodney Johnson](https://www.linkedin.com/in/rodney-johnson-5a99584/), Senior Account Executive UK
[Conor Mcllduff](https://www.linkedin.com/in/conormc/), Account Executive UK
[Ohudy Luna](https://www.linkedin.com/in/ohudy-luna-7569a5129/), Customer Success Manager UK & International
[Isabel Lavratti](https://www.linkedin.com/in/bel-lavratti/), interim Senior Marketing Manager UK

**Channable team present**
[André Bressel](https://www.linkedin.com/in/bressel/), VP Sales
[Chantall Bebb](https://www.linkedin.com/in/chantall-bebb-a69a2b131/), Team Lead Sales 
[Mike Shulmeister](https://www.linkedin.com/in/mikeshulmeister/), Head of Marketing

### About Mad//Fest 
A mind-blowing gathering of marketers, start-ups, disruptors, tech enthusiasts, and media moguls. It's where the future of marketing, advertising, and technology is being shaped. Picture a vibrant space buzzing with creativity, energy, and inspiration. It's where thousands of brands, agencies, media owners, tech innovators - like Channable! -, and investors come together to fix, pitch, and hack their way into the future of digital marketing, advertising, and disruptive tech. Sounds pretty rad, right?

Check out the complete [MAD//Fest line up](https://www.madfestlondon.com/speakers) here.

### Want to join? Be our guest!
If you're a brand or an agency who wants to meet us and join in on the fun, but still haven’t got a ticket to call yours, reach out to our team @isabel.lavratti@channable.com to discuss possibilities!

**We can't wait to see you there!**

Meet Channable at MAD//Fest, London

### Practical information about Commerce Next attendance

**Location**
Hilton Midtown, New York City

**Booth**: 
128

**Event opening hours**: 
June 21-22nd, 8:00 - 5:30

**Team members present**
*[Michael O'Neal](https://www.linkedin.com/in/michaeljoneal/)* - VP of Business Development US
*[Jacob Crusade](https://www.linkedin.com/in/jacob-crusade/)* - Sales US

**About Commerce Next**
On June 21-22nd, 2022, Commerce Next will be held at the New York Hilton Midtown. With more than 1200 participants, 100+ speakers, and a program consisting of +50 sessions, Commerce Next is set to gather this dynamic community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for eCommerce acceleration.

**Theme of the event**
Seizing the Next Wave of Growth.
Explosive growth continues to define eCommerce. The pandemic was an accelerant for digital and created online shopping habits that are here to stay. As digital’s share of retail barrels forward, brands adopt new marketing strategies, create stickier and more personalized eCommerce experiences and build emotional loyalty with customers in new, innovative ways.

If you want to attend the event, you can [purchase a ticket here](https://commercenext.meetmax.com/sched/event_80071/investor_reg_new.html?attendee_role_id=CNEXT_RETAIL_EXECUTIVE)


Meet Channable at Commerce Next in New York

We’re excited to welcome you to a brand new edition of the Impact Cube that puts the spotlight on the fluid  eCommerce experience.

Held both online and offline (invite-only in a one-of-a-kind location in The Netherlands), the Impact Cube 2022 welcomes speakers from leading companies to discuss the hottest topics in eCommerce including the future of retail, digital transformation, personalization, and more.

## What to expect 

Stream the event live on 1st September 2022 and engage with industry leaders, get insights, ideas, and the latest trends on everything eCommerce, and explore the most innovative ways to work in online marketing right now. 

## Why attend 

Technology is transforming the entire eCommerce experience; at the same time, consumers want a more fluid shopping experience. They want to go beyond the siloed approach and get a sense of continuity on their shopping journey, minimizing the friction between various shopping channels. Meet *Fluid eCommerce.*

But what does creating fluidity in eCommerce really mean? By creating an experience that is consistent at each step of a customer’s journey, advertisers can engage with customers in a more personalized way, producing and delivering highly curated information that is consistent at the right time, on the right channel, for the right person. 

Want to find out how to become a better advertiser and eCommerce manager while embracing the concept of fluidity from the comfort of your home? Excellent choice! Then this exclusive event is for you. 

Come together to get ideas, solve problems, and understand the market dynamics right now. 

- Learn from key thought leaders in the industry 

- Get the latest insights, best practices, and insights about the future of eCommerce

- Immerse in interactive presentations and next-gen talks on how to market your products differently in an ever-evolving and competitive landscape

## Who’s speaking 

A carefully assembled panel agenda will bring you some of the best voices in the eCommerce space. 

1. [John Lin](https://www.linkedin.com/in/j0hnlin/?originalSubdomain=nl), China Tech Speaker on the future of retail
2. [Jim Stolze](https://www.linkedin.com/in/jimstolze/), Tech Entrepreneur on Artificial vs. Human Intelligence, the metaverse, and automation  
3. [Robert Smit](https://www.linkedin.com/in/robert-smit-b4837250/), Product Lead at Channable on The growth path to e-commerce maturity   
4. [Aida Oghabi](https://www.linkedin.com/in/aida-oghabi/), Global Product Marketing Lead at Google on The lack of patience with e-commerce shoppers and how to adapt ads  

> Sounds interesting? Join us to fully immerse into a series of speaking sessions and interactive presentations. [Register now](https://www.channable.com/theimpactcube)!

Announcing the Impact Cube 2022: The future of eCommerce is fluid

## Practical information about PI Live


**Location**
1 Old Billingsgate Walk Riverside, 16 Lower Thames St, London EC3R 6DX

**Stand**: 
Booth 32

**Event opening hours**: 
18th October - 09:30 - 16:30
19th October - 09:30 - 16:30

**UK team members present**
*[Rodney Johnson](https://www.linkedin.com/in/rodney-johnson-5a99584/)* - Senior Account Executive UK
*[Conor McIlduff ](https://www.linkedin.com/in/conormc/)* - Sales UK
*[Rebecca Twohey](https://www.linkedin.com/in/rebecca-twohey/)* - Marketing UK

### About PI Live
PI Live is a two-day hybrid conference and exhibition enabling publishers, agencies, advertisers and retailers to connect, build relationships and strike deals either virtually or in person; with brilliant networking and inspiring content to increase your profits in affiliate and partnership marketing! 

The event will feature speakers highlighted in the following[ agenda](https://performancein.live/london/agenda/). In attendance will be 3,000+ delegates, representing 60+ countries from the affiliate and partnership marketing ecosystem. 

### Be our guest
Are you a brand or an agency interested in attending the event with Channable? Feel free to drop a line to one of the sales representatives to discuss possibilities! 


Meet Channable at PI Live in London

### Practical information about the E-handelskonferencen attendance

**Location**
Øksnehallen, Copenhagen, Denmark

**Stand**: 
E

**Event opening hours**: 
October 13th, 09:00 - 17:30

**Nordic team members present**
*[Thomas Wilson](https://www.linkedin.com/in/-thomas-wilson-/)* - Business Development Nordics
*[Alexandra Maria Reizer](https://www.linkedin.com/in/alexandra-reizer-b07208170/)* - Business Development Nordics
*[Jacob Jørgensen](https://www.linkedin.com/in/jacobbrunbjergjoergensen/)* - Marketing Nordics
*[Veronica Hellman](https://www.linkedin.com/in/veronica-hellman/)* - Customer Success Nordics
*[André Bressel](https://www.linkedin.com/in/bressel/)* - VP of Sales


**About E-handelskonferencen**
On October 13th, 2022, E-handelskonferencen will be held at Øksnehallen in Copenhagen. With more than 1400 participants, +50 exhibitors and a program consisting of +40 speakers spread over five stages, E-handelskonferencen is Denmark's foremost and largest meeting place for the entire Danish ecosystem in e-commerce.

**Theme of the event**
E-commerce is Big Business - both 2022 and the previous year have shown that the world is changeable. That is why it is more important than ever that you have your finger on the e-pulse! Join Denmark's conference for e-commerce; the largest e-commerce conference for knowledge sharing, industry networks, national and international cases, trends as well as high professionalism. Every year, E-handelskonferencen sends e-traders in the right digital direction – and most importantly – you get inspiration for initiatives that you can implement in your company already the day after E-handelskonferecen 2022.

The Danish consumer market for online shopping is still affected by the pandemic, shutdown and reopening – an influence that places great demands on the digital shopping experience and on you as an online provider! At this year's e-commerce conference, its all about about marketing, sales, customer experience, logistics, growth, sustainability and argued reality (AR), artificial intelligence (AI), Big Data, Headless personalization, mobile shopping, chatbots, apps, subscriptions, social media etc.

If you want to attend the event, you can [purchase a ticket here](https://www.danskerhverv.dk/kurser-og-events/2022/oktober/e-handelskonferencen-2022/)

Meet Channable at E-handelskonferencen in Copenhagen

On 29 and 30 March 2023, the Jaarbeurs in Utrecht will be filled with e-commerce experts from all directions and we can help and inspire each other. It promises to be a nice edition! An event with many inspiring speakers and exhibitors from all corners of digital commerce. And Channable is of course also part of it.

## **Highlights during the event - our program**

**Wednesday: 12:10 - 12:30**
[5 concrete tips for successful selling on Marketplaces](https://www.webwinkelvakdagen.nl/en/program/5-concrete-tips-voor-het-succesvol-verkopen-op-marketplaces)
Room: Lecture room 11
By: [Jules Steultjens](https://www.webwinkelvakdagen.nl/en/speakers/jules-steultjens)

**Thursday: 13:15 - 13:45**
[More profit on Marketplaces! Tips & tricks](https://www.webwinkelvakdagen.nl/nl/programma/meer-winst-op-marketplaces-met-tips-tricks)
Room: Lecture room 2
By: [Lonneke Wijkmans](https://www.webwinkelvakdagen.nl/nl/sprekers/lonneke-wijkmans)

**Thursday: 2:00 PM - 2:30 PM**
[SHIMANO's strategy for local and personalized campaigns](https://www.webwinkelvakdagen.nl/nl/programma/shimanos-strategie-voor-lokale-en-gepersonaliseerde-campagnes)
Room: Lecture room 4
By: [Joost de Jong](https://www.webwinkelvakdagen.nl/nl/sprekers/joost-de-jong) & [Yannick van der Ven](https://www.webwinkelvakdagen.nl/nl/sprekers/yannick-van-der-ven)

## **Three reasons why you want to visit us during the Webwinkel Vakdagen**

Do you want to grow online on e-commerce platforms such as Bol.com and Amazon? Then [order your tickets](https://www.webwinkelvakdagen.nl/nl/de-beurs/aanmelden-bezoekers#no-back) and visit the Webwinkel Vakdagen for free and you will find all the ingredients to realize your digital ambitions.

**1. Free demo from our specialists**
Our channa experts will show you all the tricks of the trade. Are your products grouped, is everything up-to-date, and on sale for the right price? It's all possible with Channable. Experience it yourself.

**2. We present the latest features**
Have you heard of our features such as the Repricer and Agency dashboard? This makes it even easier to be visible online and to achieve your or your customers e-commerce goals.

**3. Answers to all your Channa questions**
We are here for you and understand that you are full of questions. Let's see together how we can achieve your growth goals with the help of the Channable tool.

## **The map - You can find us at number 70**

![webwinkel_vakdagen_channable_2023_Map_Channable.png](https://media.graphassets.com/7SAvE2jlQUCVuHOW02lg)

You can find us at stand number 70 at the Webwinkel Vakdagen. We look forward to meeting you and are happy to help if you have any questions about the Channable software and how it can help boost your online business across all your e-commerce channels. Our Channa experts are excited to meet you.

### Come and visit us at our stand! Our team of specialists and our barista are at your service.

![Blog WWVD 2023.jpg](https://media.graphassets.com/tGujrNi3QIe7VVU89O6J)

**Event location:**
[Jaarbeurs Utrecht](https://www.jaarbeurs.nl/), Hall 7 & 8
Jaarbeursplein 6
3521 AL Utrecht

**Stage:**
Stand number 70

**Event opening hours:**
March 29 - 10:00 AM - 5:00 PM
March 30 - 10:00 AM - 5:00 PM

Check out the entire [Webwinkel Vakdagen program here](https://www.webwinkelvakdagen.nl/nl/programma).

Visit Channable at the Webwinkel Vakdagen 2023

## Practical information about Shoptalk

**Location**
Mandalay Bay, 3950 Las Vegas Blvd S, Las Vegas

**Stand**: 
Booth 856

** Booth exhibit opening hours**: 
March 27th - 10:00 - 18:30
March 28th - 10:00 - 18:30

**US team members present**
*[Michael O'Neal](https://www.linkedin.com/in/michaeljoneal/)* - VP Business Development, US
*[Jake Crusade](https://www.linkedin.com/in/jacob-crusade/)* - Business Development 
*[Oliver Perry ](https://www.linkedin.com/in/oliver-perry-0731a2122/)* - Account Executive  
*[Gianfranco Nuschese](https://www.linkedin.com/in/gnuschese/)* - Technical Support Specialist
*[Rob Redding](https://www.linkedin.com/in/rob-redding-nyc/)* - Customer Success 

**Additional Channable team present**
*[Stefan Hospes](https://www.linkedin.com/in/stefanhospes/)* - Co Founder and CPO
*[André Bressel](https://www.linkedin.com/in/bressel/)* - VP Sales 
*[Jochem Timmers](https://www.linkedin.com/in/jochem-timmers/)* - Product Owner 

### AboutShoptalk
Shoptalk is the retail industry’s best event, consistently described by attendees as an amazing, educational, energizing, exciting, insightful, inspiring, productive and fun event. Held annually in Las Vegas, Shoptalk is an unprecedented gathering of individuals and companies reshaping how consumers discover, shop and buy. The event provides a platform for large retailers and branded manufacturers, startups, tech companies, investors, media and analysts to learn, network, collaborate and evolve.

### Be our guest
Are you a brand or an agency interested in attending the event with Channable? Feel free to drop a line to one of the sales representatives to discuss possibilities! 

Meet Channable at Shoptalk, Las Vegas

We will walk you through the Amazon seller journey from A-Z and share everything you need to know about selling and advertising on the Amazon marketplace. 🌴🐒🦎

## Webinar 1: Getting started (Dutch webinar)
You are not selling on Amazon yet or need a pick-me-up to make sure your seller setup is waterproof? In this first edition of our 2023 series, we started with the basics in Dutch. Lonneke Wijkmans (Channable) and Mike Vroegh (Amazon) prepared you to sell successfully on Amazon.

In this 45 min. webinar we dove deeper into:
- Why sell on Amazon?  
- Challenges of selling on Amazon and how to overcome them
- Tips to kick off successfully

[Watch the recording here](https://register.gotowebinar.com/recording/2144068994542344798)


Into the jungle - eCommerce insights & best practices 

Each episode showcases a different agency's innovative use case. Gain valuable insights into how Channable can elevate your online performance.

Browse through our upcoming webinars below, and register for the sessions that resonate with your ecommerce goals.

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### Episode 1 - Tuesday, May 23  | 3.00pm
![Agency Stories - Netprofiler, New York Pizza, Channable (1).jpg](https://media.graphassets.com/KR8BlCQ7QmGxoNwl42Uo)

## Revolutionizing New York Pizza’s Local Store Marketing Success with Smart Automation
**Agency**: [Netprofiler](https://netprofiler.nl/)

Delve into the world of marketing automation and discover how Netprofiler leveraged the power of Channable to drive growth and efficiency for New York Pizza’s 250+ stores. 

Explore how they enhanced their local advertising strategy, **reducing time spent by 55%** and **boosting revenue by 16%**.

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### Episode 2 - Tuesday, June 6  | 3.00pm
![Channable & Fingerspitz - Agency stories webinar (2).png](https://media.graphassets.com/GASfGjTiSom5ZNtnEjPb)

## Mastering Brand Bidding: Cortina's Winning Strategy that Cut Ad Spend by 64%
**Agency**: [Fingerspitz](https://fingerspitz.nl/)

Step into an immersive exploration of the award-winning Cortina and Fingerspitz use case. 

Through the creation of dynamic campaigns driven by real-time ranking and bid data, Fingerspitz was able to drastically reduce Cortina's annual branded spend by 64%, boost organic traffic, and maintain overall branded traffic. 

### We'll shed light on the enduring marketing dilemma: 
<ul style="list-style-type: disc; padding-left: 40px;">
    <li>Should you bid on brand terms?</li>
    <li>And if so, how do you go about it smartly?</li>
</ul>

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    <a href="/blog/mastering-brand-bidding-webinar-cortina-fingerspitz" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">More info & Register</a>
</div>

Agency Stories: Innovative Use Cases by Top Agencies

### [Watch the recording](/videos/local-store-marketing-new-york-pizza-case-study)

</div>

In this live case study, Netprofiler unveils the strategy behind New York Pizza's significant ad success. Learn how they streamlined advertising across 250+ outlets, saving time by 55% and boosting revenue by 16%. It's an exploration into the power of efficient ad campaign management and automation.


**Date**: 23rd of May, 3pm (CEST)

Ready to discover the secret sauce behind New York Pizza's remarkable advertising triumph? Join our Agency Stories webinar to explore how they enhanced their local advertising strategy across over 250 outlets, **reducing time spent by 55**% and **boosting revenue by 16%**.

Grab your pass to our behind-the-curtain webinar and uncover the innovative tactics and intelligent automation Netprofiler employed to steer New York Pizza towards online advertising success.

### New York Pizza's Path to Advertising Automation at Scale
Witness a shift from grappling with painstaking manual processes to soaring with automated, effective campaigns that accelerated growth. This winning use case beautifully demonstrates the profound impact of optimizing your ecommerce advertising strategies. 

Uncover the innovative tactics Netprofiler employed to steer New York Pizza towards automation and increased revenue. Secure your spot today!

<div style="margin-top: 80px;"></div>



[Webinar] Revolutionizing New York Pizza’s Local Store Marketing Success with Smart Automation

<div style="text-align: center;">
    <a href="/videos/bidding-on-branded-keywords-live-case-study" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">Watch the recording</a>
</div> 

## Solving the Brand Bidding Puzzle 
Step into an immersive exploration of the award-winning Cortina and Fingerspitz use case. 

Through the creation of dynamic campaigns driven by real-time ranking and bid data, Fingerspitz was able to drastically reduce Cortina's annual branded spend by 64%, boost organic traffic, and maintain overall branded traffic. 

### We'll shed light on the enduring marketing dilemma: 
<ul style="list-style-type: disc; padding-left: 40px;">
    <li>Should you bid on brand terms?</li>
    <li>And if so, how do you go about it smartly?</li>
</ul>

We'll walk you through the innovative steps Fingerspitz adopted, from strategically leveraging data to launching dynamic campaigns, and adjusting bids based on real-time ranking data. 

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## Meet the speaker
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        <h3>Guy Schepers - Fingerspitz</h3>
        <p>Guy Schepers, the Head of Paid at Fingerspitz, was the driving force behind Cortina's success story. In this webinar, Guy will share his journey, insights, and best practices.</p>
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## What You'll Learn:

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    <li style="margin-top: 10px;">The optimal strategy to navigate high ad costs on branded terms.</li>
    <li style="margin-top: 10px;">Techniques to strike a balance between bid costs and visibility for branded search terms.</li>
    <li style="margin-top: 10px;">How to enrich a product feed to craft highly relevant dynamic campaigns.</li>
    <li style="margin-top: 10px;">Ways to harness Channable's automation rules to devise dynamic personalized campaigns.</li>
</ul>

We'll end the session with a Q&A, giving you the opportunity to pick the brains of our marketing experts.
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[Webinar] Mastering Brand Bidding: Cortina's Winning Strategy that Cut Ad Spend by 64%

## What to expect
The IMPACT Cube 2023 is Channable's exclusive flagship event focusing this year on the theme of social commerce. Diving into the dynamic relationship between eCommerce and platforms like TikTok, Facebook, Pinterest, and Snap. 

Through a series of engaging speaking sessions and interactive discussions, you'll discover the latest trends and creative optimization techniques that will help you maximize your online selling potential.

## Why attend the IMPACT Cube event
If you're a digital advertiser or entrepreneur looking to thrive in the world of eCommerce, this event is tailor-made for you. The IMPACT Cube provides a unique opportunity to learn from seasoned professionals and gain insights into leveraging social media for your business. 

## Online selling redefined
Whether you're a tech enthusiast, an eCommerce specialist, or an advertising consultant, the IMPACT Cube will equip you with the knowledge and tools to take your online selling to new heights.

## Who's presenting
The line-up for the IMPACT Cube 2023 is truly exciting, featuring renowned experts from multiple backgrounds:

![Blog-header-and-speakers.jpg](https://media.graphassets.com/N07aH2orTqa0dbxeFPmd)

### [Joost Fromberg](https://www.linkedin.com/in/joostfromberg/)
Consumer Psychologist: Joost is a seasoned teacher in Economic & Consumer Psychology and Managing Director at ODIV. He will delve into the psychology of online decision-making.

### [Bastian Verhulst](https://www.linkedin.com/in/bastianverhulst/)
Bastian draws on extensive experience in the digital advertising industry and is currently responsible for strategic agency and brand partnerships at TikTok. 

He helps media agencies and brands to navigate the platform effectively, ensuring their marketing efforts resonate with TikTok's unique audience and contribute to the platform's unique community.

He will be presenting on how to harness the power of TikTok to reach a wider audience and drive sales.

### [Thomas Wilson](https://www.linkedin.com/in/-thomas-wilson-/)
eCommerce Specialist at Channable: Thomas, a recent SaaS award nominee, and all-around eCommerce expert will share strategies for unlocking online marketing potential to boost growth.

Presenting on the combination of data and creative optimization at scale to produce hyper-relevant product ads for your target audience.

### [Gwen van Wijk](https://www.linkedin.com/in/gwenvanwijk/)
Advertising Consultant at valantic: As an Online Advertising Consultant, Gwen is specialized in full-funnel advertising strategies to help eCommerce brands achieve their goals. 

Gwen will be leading **The Social Round** - the IMPACT Cube's panel discussion on Best Practices, Insights, and Winning Strategies for Agencies to scale online.

> The IMPACT Cube 2023 promises to be a game-changing event for anyone involved in the world of eCommerce. So mark your calendars for **September 6th, 3 PM CEST**, and join us as we bridge the gap between virtual connections and tangible profits in the world of eCommerce.

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/theimpactcube/">Claim your free ticket</a></p>


Turn social into sales at the IMPACT cube

In this episode of Channable's eCommerce Partner Talks podcast, you will listen to an insightful discussion covering everything you need to know about Amazon Ads from three different perspectives:

- **Amazon's take**: Discover how Amazon, the e-commerce giant itself, views its advertising products and their impact on sellers and shoppers.
- **Artefact's expertise**: Gain valuable insights from Artefact, a leading marketing agency, as they share their strategies and tactics for Amazon PPC success.  
- **Channable's automation insights**: Learn why it can be a game changer to create and optimize your Amazon advertising campaigns at scale. 

Listen to the full-length podcast of Channable’s eCommerce Partner Talk Amazon Ads

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/5z9yt0nbqvnv4fxdZNPbMm?utm_source=generator" width="100%" height="352" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

*More information about [Amazon Ads automation at scale with Channable](https://documents.channable.com/amazon-ads/)*

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] 


Podcast: eCommerce Partner Talk exploring Amazon PPC automation

In this episode of Channable's eCommerce Partner Talks podcast, you will listen to an insightful discussion, recorded live at [Channable's Impact Cube event 2023](https://www.channable.com/theimpactcube). Unleash the power of social commerce with the ultimate agency panel to learn from the experts themselves: TikTok, valantic, and Channable. 

Gwen van Wijk, Advertising Consultant at Channable’s partner agency valantic and expert in all things Social Advertising is joined by Bastian Verhulst from TikTok and Jochem Timmers from Channable for a panel discussion.

Learn more about
- Rising social advertising trends on TikTok
- Insights and best practices for advertisers on TikTok
- The needs of different customer segments and industries
- How to automate your social eCommerce strategy and make advertising on TikTok scalable

Listen to the complete episode
<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7v04M8SQ4ry8pea6jnCsRS?utm_source=generator" width="100%" height="352" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

Podcast: eCommerce Partner Talk on TikTok Advertising

Amazon is known around the world as an eCommerce giant - but consumers may not necessarily be aware that it is an advertising one too. 

Based on revenue, Amazon is the third-largest digital ad platform in the world, behind Google and Facebook, with reach that extends beyond its own site, recently announcing that it will now place sponsored product ads on Pinterest, Buzzfeed, and other third-party sites.

As further evidence of Amazon’s reach, **half** of all US adults admit that they start their product searches on the site. In other markets, the figure is even higher, with 65% of shoppers in Germany starting their searches on Amazon. 

Unsurprisingly, this has resulted in the increasing adoption of Amazon Ads across all markets in Europe. 

Since you’re here, we know you get it, that while it is necessary to advertise on Amazon to grow, scale, and expand your audience, achieving this depends on being able to optimize your advertising campaigns at scale. That is, of course, where agencies and marketers come in, below, we explain exactly how to do this. 

## Your Amazon Ads options
Amazon Ads offers several different products and the right one for you will depend on your goals and ambitions. Advertisers can choose from sponsored brands, products, or displays, as well as multi-page stores, or video/audio ads. 

Goals may include awareness, such as sharing your brand story, conversion, or strengthening loyalty. 

- **Sponsored displays**, for example, can help create brand awareness, drive purchases, and even strengthen loyalty with relevant audiences. Brands can engage with audiences browsing specific detail pages, whether this is on the Amazon home page, on Twitch, or on third-party apps and websites. 

- **Sponsored branding**, on the other hand, makes use of creative ads that appear in relevant Amazon shopping results. This works by allocating cost per click budget to relevant search terms. Shoppers can get to know your brand by driving traffic to the brand store. 

- **Sponsored products**, help boost sales of individual products by generating ads from your product listings and offering automatic targeting so you can start advertising with no experience necessary.

Depending on the size of the advertiser, many are starting to realize that Amazon is no longer a nice to have, but an essential element of the entire media landscape. 

As such, there’s been a growing awareness that using Amazon Ads is about more than simply launching a campaign and watching orders roll in. But whatever the specific goal you’re looking to meet through Amazon Ads, data is likely to help you achieve it. 

## Challenges and opportunities
Even with the huge benefits available to advertisers using Amazon Ads, there are challenges too. 

This includes balancing organic and paid initiatives, gathering reviews, prioritizing owned channels over Amazon, and evaluating product mixes, as well as pricing and competitor analysis. 

Nuances in languages can also really make a difference if brands work with native speakers to determine which keywords to focus on.

However, these challenges shouldn’t stop you from accessing the wealth of opportunities that Amazon Ads provides. These include the way that the marketplace brings branding, display ads, organic listings, and paid listings together as part of a single platform. 

As long as you are willing to invest the necessary time to understand the platform and the relevant tools in detail, or hire the right team, Amazon Ads offers a way to manage campaigns holistically. 

Of course, not all advertisers will have the skills to optimize their campaigns with Amazon Ads. If that’s the case, it may be a good idea to work with a third-party ad consultancy instead. 

They may have the expertise to combine data management and digital marketing to help advertisers craft a go-to-marketplace strategy, set up and launch their campaigns, and manage their portfolios more effectively.

## Agencies and automation
Amazon Ads can play a leading role in the optimization of a brand’s campaign but only if the right solution is employed. Third-party agencies can leverage their knowledge to help brands here. For example, they can advise brands to use a sponsored display, sponsored branding, or sponsored products, depending on which is most likely to help them achieve their goals.  

Another major upside to working with an agency, is getting access to the latest expertise. Amazon’s advertising platform can be complex and a little daunting if you have a vast catalog of items to sell. 

An agency can guide you and make things easier to digest. An agency will help with strategy development, data analysis, and optimization to help you achieve a better ROI. Agencies can also help with time schedules and financial budgets. 

Working with third parties can help brands unlock the secrets of Amazon Pay-Per-Click (PPC) advertising. That’s why so many brands choose to work with [Channable](https://www.channable.com/products/ppc-tool/amazon-ads). Our customers are characterized by their large assortment of products, which can make both campaign creation and campaign optimization challenging. 

[![PPC.jpg](https://media.graphassets.com/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

Our simple, automated solution allows brands to automate all aspects of campaign creation and optimization. It means they can easily apply advanced strategies while remaining in control - without doing all the manual labor

Tooling like that provided by Channable is not just great for advertisers either. It can help improve the experience for sellers and customers too. 

To stay ahead of the competition, Amazon sellers must constantly optimize their strategies and advertising efforts - but across thousands of products and multiple countries, this adds up to a time and resource-intensive process. 

Fortunately, Amazon Ads is part of Channable's end-to-end solution, so you can enjoy automated campaign optimization and reach your goals.

*To find out more about the world of Amazon Ads and hear from industry experts like Amazon’s Mike Vroegh, Daniel Stenitzer from [Artefact](https://www.artefact.com/), and our very own Jochem Timmers be sure to check out our [eCommerce Partner Talk](https://www.channable.com/blog/ecommerce-partner-talk-amazon-ads). You can hear about Amazon PPC automation in more detail and how agencies and tools can help you optimize your campaigns.*

[Webinar] AI-Driven success in marketing: from click to conversion

<div style="text-align: center;">
    <a href="/videos/next-level-ecommerce-dynamic-feed-based-campaigns" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">Watch the recording</a>
</div> 

## Why should you work with dynamic feed-based campaigns?

- They are particularly beneficial for eCommerce advertisers with large and diverse inventories, as they streamline the process of creating and managing ads.
- It allows the creation of highly tailored ads and specific long-tail keywords for specific products in your inventory.
- Dynamic campaigns are fully automated and update ads in real-time based on any changes in your product feed.

## What will you learn in the session?

- **Why dynamic feed-based campaigns**: Understand why these campaigns are indispensable for eCommerce advertisers and how they can revolutionize your advertising strategy.
- **Crafting tailored dynamic campaigns**: Learn how to enhance your product feed to create highly tailored ads and specific long-tail keywords, maximizing the relevance and impact of your campaigns.
- **Automation for efficiency**: Explore how automation rules can be utilized to create dynamic personalized Responsive Search Ads (RSAs), Dynamic Search Ads (DSAs), and keywords, empowering you to reach your target audience with precision and efficiency. 

## Meet the speaker
<div class="bio-container">
    <style>
        .bio-container {
            display: flex;
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        }
        .bio-photo img {
            max-width: 300px;
            height: auto;
        }
        .bio-details {
            flex: 2;
            margin-left: 20px;
        }
        .bio-details h2, h3, p {
            margin: 10px 0;
        }
        @media (max-width: 768px) {
            .bio-container {
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    <div class="bio-photo">
        <img src="https://media.graphassets.com/DfYoUxu1SVCiyhEVJ1mu" alt="Speaker Photo">
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    <div class="bio-details">
        <h3>Bob Meijer - PPC Mastery</h3>
        <p>As the co-owner of PPC Mastery, Bob helps others succeed with Google Ads through comprehensive training and resources.  With over 8 years of experience in the field and a track record of managing over 100 accounts and overseeing ad spend of over 1.5 million dollars per month, he has the knowledge and experience to help you succeed. </p>
    </div>
</div>
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        .separator-webinar {
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## About Next Level eCommerce
Are you ready to take your eCommerce game to the next level? 

Join Channable´s experts Jochem Timmers and Jules Steultjens for a series of exclusive webinars where they interview industry professionals, delving into hot eCommerce topics, offering invaluable insights, practical tips, and best practices to help you succeed.

Our webinars are designed to be concise yet comprehensive, with each session lasting just 30 minutes. In these short but impactful sessions, you'll gain firsthand knowledge from seasoned professionals who will share their expertise on various eCommerce topics: PPC, social commerce, marketplaces, performance, etc.

Whether you're looking to optimize your paid ads, master the art of social media marketing, or streamline your performance data, our Next Level eCommerce Webinars have you covered. Each webinar is carefully crafted to provide actionable strategies and real-world examples that you can implement immediately to enhance your eCommerce operations.

## Our next speakers

![Runneboom.PNG](https://media.graphassets.com/sGdQKhKuSzm28rmGA9mj)

Don't miss out on this opportunity to learn from the best and take your eCommerce business to new heights. Register now and unlock the secrets to success in the ever-evolving world of online marketing.


[Webinar] Mastering dynamic feed-based campaigns

<div style="text-align: center;">
    <a href="/videos/next-level-ecommerce-advanced-product-bucketing-for-performance-max" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">Watch the recording</a>
</div>



## Keys to reconsider for your Performance Max strategy

- **First-party data is crucial**: Discover the importance of using first-party data to enrich your campaign setup, ensuring faster and more efficient achievement of your objectives.
- **Proactive strategies over reactive approaches**: Move away from traditional product bucketing based on historical performance and adopt a more proactive approach.
- **Beyond profitability**: Discover techniques to manage multiple indicators beyond profitability, such as reducing returns.

## What will you learn in the session?

- **How to leverage your first-party data to enrich your setup**. Tailor your campaigns more precisely and ensure you meet your goals faster.
- **How to set up a point system**. Learn how to implement a point system to segment your campaigns effectively.
- **How to optimize your campaign structure**. Gain insights into how to optimize your campaign structure accordingly.

## Meet the speaker

<div class="bio-container">
    <style>
        .bio-container {
            display: flex;
            align-items: center;
            justify-content: start;
            width: 100%;
            margin: auto;
            padding: 20px;
        }
        .bio-photo {
            flex: 1;
        }
        .bio-photo img {
            max-width: 300px;
            height: auto;
        }
        .bio-details {
            flex: 2;
            margin-left: 20px;
        }
        .bio-details h2, h3, p {
            margin: 10px 0;
        }
        @media (max-width: 768px) {
            .bio-container {
                flex-direction: column;
                align-items: center;
                text-align: center;
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        }
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    <div class="bio-photo">
        <img src="https://media.graphassets.com/pOPERkvmTsSbgbjYuODD" alt="Speaker Photo">
    </div>
    <div class="bio-details">
        <h3>Ruben Runneboom - Google Ads & eCommerce Expert and Co-owner of Taskforce Agency
</h3>
        <p>Over the past decade, he developed his skillset at leading agencies in the Netherlands to eventually start his performance marketing agency with two other well-known specialists in our field. He is in charge of innovation and quality assurance within his organization. In doing so, he is involved daily in finding the most innovative solutions to complex issues for their clients with a strong focus on automation and data warehousing. </p>
    </div>
</div>
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    <style>
        .separator-webinar {
            border-top: 1px solid lightgrey;
            margin-top: 30px;
            margin-bottom: 30px;
        }
    </style>
</div>

## About Next Level eCommerce
Are you ready to take your eCommerce game to the next level? 

Join Channable´s experts Jochem Timmers and Jules Steultjens for a series of exclusive webinars where they interview industry professionals, delving into hot eCommerce topics, offering invaluable insights, practical tips, and best practices to help you succeed.

Our webinars are designed to be concise yet comprehensive, with each session lasting just 30 minutes. In these short but impactful sessions, you'll gain firsthand knowledge from seasoned professionals who will share their expertise on various eCommerce topics: PPC, social commerce, marketplaces, performance, etc.

Whether you're looking to optimize your paid ads, master the art of social media marketing, or streamline your performance data, our Next Level eCommerce Webinars have you covered. Each webinar is carefully crafted to provide actionable strategies and real-world examples that you can implement immediately to enhance your eCommerce operations.

## Next speaker

![Floris.PNG](https://media.graphassets.com/utGgmPR1RIeo0h2djDHx)

Don't miss out on this opportunity to transform your Performance Max strategy. Register now and take the first step towards more efficient and effective campaigns.


[Webinar] Advanced product bucketing for Performance Max

In this blog article, we'll be unpacking the key takeaways and insights from the first [Next Level eCommerce](https://www.channable.com/next-level-ecommerce) episode with Google Ads specialist, [Bob Meijer](https://bobmeijer.nl/). During the webinar, Bob covered everything you need to know about mastering dynamic feed-based campaigns, including how to simplify the process of creating and managing a large number of ads (RSAs/DSAs) using optimized product feeds.

<div style="text-align: center;">
    <a href="/videos/next-level-ecommerce-dynamic-feed-based-campaigns" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">Watch the recording</a>
</div> 

## The eCommerce success formula: Advanced search  

The eCommerce advertising landscape is fiercely competitive, so how can you stand out from the noise? To win in 2024 and beyond, you need to go beyond basic search campaigns. Mastering advanced search strategies is the key to outsmarting your competitors.

![The eCommerce success formula: Advanced search.jpg](https://media.graphassets.com/Kx3LeiwDRriUdRjxxszw)

This means leveraging [dynamic search campaigns](https://www.channable.com/blog/dynamic-search-ads-vs-responsive-search-ads), keyword-based ad campaigns, and most importantly, **dynamic feed-based product campaigns**. By implementing these advanced search campaigns, you can ensure that your products appear for the most relevant searches and that your ads drive conversions.

[![Google Ads.jpg](https://media.graphassets.com/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)


## What are dynamic feed-based advertising campaigns? 

Dynamic feed-based campaigns are essential for eCommerce advertisers managing a large and ever-changing inventory. They streamline the ad creation process by automatically generating ads based on your product feed, eliminating the need to manually create and manage individual ads for every product. 

![About Dynamic feed-based campaigns.jpg](https://media.graphassets.com/htocRtJ0Q4CObqq8qnQd)

Dynamic feed-based campaigns allow for highly targeted ads tailored to specific products in your inventory, including long-tail keywords that potential customers might use to search for them. For example, imagine you sell hiking shoes. With a dynamic feed-based campaign, you can create ads that include specific details like:

- Shoe name (e.g. "Trailblazer Hiking Boots")
- Brand (e.g. "North Peak")
- Color (e.g. "Brown")
- Size (e.g. "Men's 10")
- Price ($129.99)

So when someone searches for a specific long-tail keyword like "waterproof hiking boots for men in brown size 10", your ad will dynamically populate with details about your "Trailblazer Hiking Boots" that match that search. This ensures your ad is highly relevant to the searcher's intent, increasing the chance they'll click on your ad and visit your website to make a purchase. And since the campaigns are fully automated and updated based on your product feed, your ads will always reflect your most current offerings, including the latest sale prices. 

## Setting up dynamic feed-based campaigns with a feed management tool  

If you run a large eCommerce store with a large and ever-changing product catalog, managing individual ads for each item can be overwhelming. That’s where a [feed management tool](https://www.channable.com/products/product-feed-management-tool) like Channable can help. A feed management tool streamlines the process of creating feed-based campaigns with standard (RSA) or dynamic (DSA) ad groups. 

### How to create feed-based campaigns with standard ad groups

Here’s a step-by-step guide on how to set up a feed-based campaign with standard ad groups using Channable: 

**1. Configure your basic rules**

Your rules can be simple or complex depending on the available attributes in your product feed, its values, and formatting. The first step is to remove any items that can negatively impact your ROI, including: 

- Out of stock items
- Items with low inventory levels
- Items with limited variants available (e.g. sizes, colors, etc.)
- Poor performing products (based on first-party sales data)
- Items with low margins

![Configure your basic rules.jpg](https://media.graphassets.com/BW2c57XmQy221I7JAZzR)

**Tip:** Dive into your data to build impactful filters and rules for your feed-based campaigns. 

**2. Populate your dynamic fields**

You can also choose what dynamic fields you’d like to use in your [Responsive Search Ads (RSA)](https://www.channable.com/blog/responsive-search-ads) and Dynamic Search Ads (DSA). Filling in these fields makes your ads more appealing and lets you create even more relevant keywords which increase the chances of your ads showing (even for those with lower search volume).

Here are some examples of custom fields that you can use in your ads: 

```
1. sale_absolute
2. sale_percentage
3. product_title_without_contents
4. product_title_without_brand
```

![Populate your dynamic fields.jpg](https://media.graphassets.com/zeeVq3r6RmimTnnidEFw)

And here are some custom fields you can use for your keywords:

```
1. keyword_product_title
2. keyword_with_brand_without_contents
3. keyword_without_brand_without_contents
```

![keywords without) brands & contents.jpg](https://media.graphassets.com/ZRFeATNSTfuuXn0HB2d9)

Make sure to check your [search term reports](https://support.google.com/google-ads/answer/2472708?hl=en) to find search patterns for your dynamic keywords. That’s because you want to align your dynamic keywords with actual queries. Depending on what you sell, people may search for your brand and product name or just the product. 

**3. Build your dynamic campaign**

Once you’ve populated your dynamic fields, you can start creating your dynamic ad campaigns. In Channable, you can build your ad templates where you can create up to 15 headlines and 4 description lines. In these fields you can add dynamic fields that you either have available in your product feed or the dynamic fields that you populated in the previous step. For example, you can include the current sale price or the discount percentage in your headlines. 

![Build your dynamic campaign.jpg](https://media.graphassets.com/i7w8zaTMR4CYJAGnWQxD)

It’s important to create backup templates with less dynamic and more generic fields to make sure you cover all possible search queries. You can also A/B test multiple main and backup templates. For instance, you can test absolute sales prices vs. percentage discounts. 

You then need to add your dynamic keywords to finalize the setup. When you build your dynamic ad groups in Channable, you can add your dynamically populated keywords, such as the keyword with the brand name, keyword with the product contents, and even the GTIN (this is especially useful for electronic products). It’s recommended to create an ad group per unique product in order to create highly relevant ad assets.

![dynamic keywords.jpg](https://media.graphassets.com/KIBSAFHvR42f2V3z294o)

**Tip:** Always use “phrase” or [exact] match for your product-level campaigns, not broad matches. 

Finally, you can start previewing and debugging your setup, including your Responsive Search Ad assets and your keywords. Once everything is approved, you can activate your dynamic feed-based advertising campaign. 

In your Google Ads search term report, you can see your recently created dynamic search campaign and if the dynamically created keywords are matching search term queries. 

![Google Ads search term report.jpg](https://media.graphassets.com/ZlEz1zGWQfidiirMF21v)

### How to create feed-based campaigns with dynamic ad groups

You can use a similar approach for dynamic ad groups. Obviously, you won’t be able to create
dynamic keywords and headlines. But you’re able to create specific ad targets and descriptions for your Dynamic Search Ads. Here's how to set them up:

**1. Leverage your product feed**

Similar to standard ad group dynamic campaigns, you'll use a feed containing relevant information about your products. This feed provides the foundation for Google to dynamically generate headlines and URLs for your ads.

**2. Write compelling descriptions**

While headlines and URLs are automated, you can create conversion-driven descriptions that highlight key product features and benefits. You can also include the same dynamic fields that you created for the standard ad groups. 

**3. Google generates dynamic headlines**

Using your product feed, Google will automatically create targeted headlines that match user search queries, meaning that your ads will be highly relevant to what users are looking for. Google will also send your ads to the relevant product page URL. 

![Google generates dynamic headlines.jpg](https://media.graphassets.com/4K2ta4u2S5aalWz4PnbL)

**4. Monitor search terms**

It's crucial to monitor your search term reports regularly. This helps identify any generic or irrelevant searches triggering your ads. You can then exclude these terms to ensure your campaigns reach the right audience.

## Create dynamic feed-based advertising campaigns with Channable 

Want to launch your own dynamic feed-based campaigns? Channable's feed management tool can simplify the process. Here's how:

- Channable enables you to optimize and manage your product feeds for all your dynamic ad campaigns.
- Channable helps you enrich your product data, ensuring your dynamic campaigns always showcase the most important product information
- Channable's automation rules allow you to create personalized Responsive Search Ads (Dynamic Search Ads (DSAs), and keywords – saving you hours of manual work.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/hrZteGPvofM?si=V_TpHsq12PSFGdYx" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

[Sign up for a free trial today](https://www.channable.com/signup) to see what Channable can do for you. 

How to master dynamic feed-based campaigns

In this blog article, we'll unpack the key takeaways and insights from the second [Next Level eCommerce](https://www.channable.com/next-level-ecommerce) episode with Google Ads & eCommerce Expert, [Ruben Runneboom](https://rubenrunneboom.nl/). During the webinar, Ruben explained how you can use first-party product and performance data to optimize your [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns) for higher conversions and better ROAS. 

<div style="text-align: center;">
    <a href="/videos/next-level-ecommerce-advanced-product-bucketing-for-performance-max" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">Watch the recording</a>
</div> 

## How does a Performance Max campaign work in a normal setup?

In a Performance Max campaign, Google focuses on finding the best way to get you conversions. While that's great in theory, it can sometimes overlap with traffic you've already targeted in other campaigns, such as branded search campaigns and remarketing campaigns. 

Additionally, almost all eCommerce brands see a trend where a smaller percentage of products drive a larger portion of sales. So in a single Performance Max campaign, these high-performing products might capture most of the traffic. This approach could limit the visibility of other products, potentially leading to missed sales opportunities. 

[![Google Ads.jpg](https://media.graphassets.com/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Advanced methods of Performance Max campaign segmentation 

Luckily there are more advanced methods of Performance Max campaign segmentation that you can use: 

- Campaign segmentation based on margin
- Campaign segmentation based on amount of sales
- Campaign segmentation based on new vs recurring customer
- Campaign segmentation based on performance (ROAS/Profit on Ad Spend)

Let's quickly take a look at how you can segment your campaigns based on performance data. 

### Advanced product bucketing (reactive strategy) 

If you run a simple Performance Max campaign with all your products, Google might allocate parts of your budget towards products that have a lower conversion rate or profitability compared to others. That's why segmentation can be a valuable strategy, as it allows you to prioritize impressions for products with a higher potential return on ad spend (ROAS). 

Here are the steps you can take to segment your campaigns based on performance: 

1. Use a script or tool like [Channable Insights](https://www.channable.com/products/channable-insights) to track the number of clicks and ROAS per product. 
2. Set your benchmarks for these KPIs.
3. Use the script or tool to label these products and put them in a separate spreadsheet.
4. Import this spreadsheet to Channable to enrich your feed. 
5. Use these labels in Google Ads to segment your campaigns. 
6. Adjust your budgets and bidding strategies according to the various product groups. 

As a general rule of thumb, you can use the following bidding strategies to improve your campaign performance: 
![Next level eCommerce 2-02.jpg](https://media.graphassets.com/tyAffPcYSO2JElBZUts4)
While this advanced setup can significantly improve your campaign performance, it's important to remember there's no one-size-fits-all solution.

Here's why this particular strategy might not be perfect for every eCommerce brand:

- This strategy is reactive, not proactive
- Segmentation runs on data from the past period (often 30 days)
- Only clicks and ROAS (conversion value) affect segmentation 

In order to beat your competitors, you need to move beyond traditional product bucketing.


### Advanced product bucketing (proactive strategy) 

Instead, you need to deploy a proactive campaign segmentation strategy based on first-party data. Here is a list of the different data points that you can combine: 

- Price benchmark data (Google Merchant Center or tools like Optiprice / Prisync)
- Return rate by product (SKU level)
- Size availability (within SKU family)
- Margin
- Velocity of sales
- New or recurring model
- On sale (yes/no) 

And here’s a step-by-step guide on how to segment your campaigns with this first-party data: 

1. Create a master sheet combining all data points listed at the SKU level.
2. You can determine the weighing of the data points by assigning a grade depending on your business goals (see example below).
3. The total of the numbers from the different data points determines the final score.
4. Create custom_labels based on these final scores.
5. Segment the campaigns according to these custom_labels. 
6. Finetune your setup by adjusting the weighing of the data points. 
![Next level eCommerce 2-03.jpg](https://media.graphassets.com/ClX0ZFDrQ2ml8dwrOUUF)
In this example, you can see that Product A is profitable and has a low return rate. In this case, it would be a good idea to put an aggressive bidding strategy on it.
![Next level eCommerce 2-04.jpg](https://media.graphassets.com/dfCcP24SVqZ7IGFqWouM)
**Note**: It’s also possible to build this master sheet directly in Channable. 

In Google Merchant Center, you can get benchmark data for price. To find the report, sign in to your Merchant Center account, navigate to the “Growth” tab, and click on “Price Competitiveness”.
![Next level eCommerce 2-05.jpg](https://media.graphassets.com/pAY0c8ziS8qsdNX4BlWN)
To effectively segment a Performance Max campaign using this strategy, you'll need a sufficient amount of data and budget. This typically means aiming for** 200-300 total conversions** per month, with **50-100 conversions** within each segment.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/20jo31fXFV0?si=wEG43Uk_79z0AfOC" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

## Watch more episodes of Next Level eCommerce

Enjoyed this deep dive into Performance Max campaign segmentation? Our [Next Level eCommerce webinar series](https://www.channable.com/next-level-ecommerce) gives you the practical tips and strategies you need to win in the competitive eCommerce landscape. 

Want to watch more episodes? Check out our [recent webinar with Google Ads specialist Bob Meijer](https://www.channable.com/videos/next-level-ecommerce-dynamic-feed-based-campaigns) on how to master dynamic feed-based campaigns. 

How to successfully segment Performance Max campaigns

## Prepare for Black Friday 2024 with Expert Insights

### Unlock a season of opportunities

Are you ready to jump into a season of opportunities this Black Friday? **92% **of marketers report at least one aspect of consumer behaviour during peak season their company did not fully understand - do not be a part of this percentage and join our webinar this September together with Google. 

Let’s dive together into purchase intent forecasts, budget recommendations, and practical tips on how to achieve brand consistency while being multichannel-based.

<center style="margin-top: 60px">**Get ready to utilize your performance data to the fullest.**</center>

<iframe width="100%" id="livestorm-registration" src="https://app.livestorm.co/p/9933d8a5-e2ab-4d1f-bd2d-ad74110044c0/form" title="Kickstart Your Black Friday 2024-The Power of Google Merchant Center | Channable"></iframe>
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In this comprehensive webinar, we will cover a range of critical topics to help you prepare for Black Friday 2024. Here's what you will gain:

### 1. Retail demand insights

- Utilize analytics to predict peak shopping times and optimize inventory levels accordingly for peak consumer demand.
- Track and analyze emerging trends to stay ahead of consumer preferences and adjust your offerings to meet evolving demands.

### 2. Consumer behavior analysis

- Insights into early peaking of customer purchase intent and expected significant year-over-year growth.
- Understanding shifts in consumer behavior, including loyalty, discount emphasis, and conscious buying habits.

### 3. Optimization strategies

- Smart Shopping Campaigns 
- Utilizing custom labels and segmenting products for better campaign performance.
- Implementing seasonal adjustments for short, infrequent events with significant changes in conversion rates.

### 4. Marketing objectives & budgeting

- Setting and aligning marketing objectives with your business goals at least three months ahead of the peak season.
- Tactically reallocating budgets and making bidding changes to meet holiday season goals.
- Utilizing Performance Planner and Budget Depletion Dashboard for efficient budget management.

### 5. Google Merchant Center

- Ensuring product data is accurate and up-to-date to maximize offer eligibility.
- Using tools like Product Insights and automatic item updates to avoid disapprovals and optimize product availability.
- Implementing annotations to differentiate your products beyond price, such as product ratings, shipping speed, and return policies.

### 6. Peak campaign optimization

- Segmenting holiday campaigns to streamline structure for faster AI learning.
- Adjusting Performance Max campaign budgets and ROAS targets prior to peak periods.
- Using new customer acquisition goals to attract and convert new shoppers during high-demand periods.

### 7. Performance data utilization

- Leveraging historical performance data to prioritize big earners and optimize campaign efforts.
- Identifying and managing low-volume SKUs to improve overall campaign performance.

By attending this webinar, you will gain the knowledge and strategies needed to effectively prepare and optimize your marketing efforts for Black Friday 2024, ensuring you capitalize on the increased demand and consumer interest during this peak shopping period.

<center style="margin-top: 60px">**Sign up below**</center>

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## Meet the speakers

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        <img src="https://media.graphassets.com/cTytFAtTLGPw5zIljcMC" alt="Speaker Photo">
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        <h3>Thomas Wilson - Account Executive Nordics at Channable</h3>
        <p>Thomas Wilson is a dedicated e-commerce professional, who works closely with some of the largest brands in the Nordics on the topics of Feed Management and Paid Search Advertising. As a vital member of the Business Development team at Channable, Thomas focuses on helping e-commerce businesses unlock their online marketing potential and achieve their growth goals</p>
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        <h3>Sevnur Malik - Partner Manager at Google</h3>
        <p>Sevnur is a Senior partner manager at Google for CSS Partner Program for Shopping Ads in Northern Europe and Central Europe. Specializing in advanced ad targeting and eCommerce tools, She is based in Dublin, Ireland. Before joining Google she had  12 years of digital marketing  and eCommerce experience in the companies including Oracle Hepsiburada, Vodafone and Unilever as a business developer and consultant on various advertising and data solutions.</p>
    </div>
<div class="bio-photo">
        <img src="https://media.graphassets.com/CbxQIGqYR2qza8go3YvQ" 
alt="Speaker Photo">
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</div>

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## Why attend?

### Get practical, data-driven strategies

- **Optimize your inventory management**: Learn how to keep your product data accurate and updated, especially during peak seasons.
- **Avoid Wasting Budgets**: Strategies to manage out-of-stock items and maintain brand consistency.

### Enhance campaign performance

- **Leverage historical performance data**: Identify and prioritize high-performing products and remove underperforming ones.
- **Timing and automation**: Understand the importance of timely updates and Google's algorithm processing time for optimal results.

### Boost your multichannel strategy

- **Omnichannel marketing**: Integrate your marketing efforts across channels for a seamless customer experience.
- **Synergy between channels**: Ensure brand consistency and maximize the impact of your campaigns.

## Register now
Don’t miss out on this opportunity to optimize your Black Friday strategy with insights from industry leaders. Secure your spot today!

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[Webinar] Kickstart your Black Friday with Google and Channable

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Travel

Whitepaper

Today, countries are slowly relaxing their travel restrictions as the general population carefully considers their next vacation. But things have changed. The future of travel is definite but uncertain. For travel companies and eCommerce businesses reliant on the travel sector, how they prepare for this unknown is crucial.

Drawing from the experience of Channable and their clients, this white paper intends to help you prepare your business for the future of travel in eCommerce. Discover which eCommerce practices are best to employ, insights on the direction travel in eCommerce is heading, and what is required to remain competitive in this sector.

**Download the industry insights article: Travel in 2021 and beyond**
<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Travel in 2021 and beyond: An eCommerce Perspective

Download Channable's 2021 eCommerce calendar and enjoy valuable info, insights, and tips that you can use to refine your business’ eCommerce strategy.

**Channable's eCommerce calendar 2021**
<br><br/>
[form id="38291abb-3ca7-4e0d-a002-29cb144cd99b"]


Channable's eCommerce calendar 2021

## What is Smart Shopping?

*Smart Shopping is Google's automated solution that integrates product ads, smart bidding strategies, and remarketing. It's a type of campaign that utilizes machine learning algorithms to optimize your shopping campaigns.*

For far too long, setting up shopping campaigns has been a series of long, complex, and, frankly, dull tasks. Setting up campaign priorities, identifying negative keywords, and setting up bidding strategies, are probably tasks most digital marketers of yesteryear still have nightmares about. 

With Smart Shopping campaigns, you no longer need to perform these tasks. You merely need to set a campaign goal and a budget. After which, the Smart Shopping campaigns will start using its machine learning algorithms to optimize your campaigns with automated bidding strategies and the ideal ad placements. It’s that simple. And in the end, this will help you free up loads of time. Time you can use to focus on matters that are more important or beneficial to your business or life in general. You could refine your marketing strategy or even go for a walk on the beach.  

Smart Shopping campaigns are ideal for eCommerce companies with smaller budgets or who have less time to strategize and manage their campaigns. 

![Blog-image_Smart Shopping_resized_1_smart shopping mobile display_2.svg](https://media.graphcms.com/u4VzjrLQRo6E4qwY1hmk)

*Smart Shopping campaigns will feature both in Product Shopping Ads and Display Ads (e.g. remarketing ads and similar audiences through Google Search, Display Network, Youtube, and Gmail).*
 
## Is there a catch?
*A small one.*

At first glance, Smart Shopping might seem like the right path to go down. However, there is a small tradeoff between ease-of-use and campaign control that you should definitely take into account. 

With Smart Shopping campaigns, it’s not possible to set negative keywords or specify on which devices you want to be visible. Those tasks are all set by Smart Shopping’s algorithms that optimize your campaigns towards your goals.

When developing this feature, we talked to a lot of agencies and marketers who have already set up Smart campaigns on Google. Even though the lack of control was received with caution, they did concede that Google’s algorithms are effective when best practices are followed. 

## Optimize your campaigns with smart bidding strategies

Smart bidding strategies are the key feature of Smart Shopping campaigns. When setting up your campaigns, Google gives you the option to choose between two different strategies. Choosing one over the other will determine how Google's algorithm optimizes your campaigns. The two options are:

![Blog-image_Smart-Shopping_02_EN.svg](https://media.graphcms.com/GVg7E9QZysbIq3cagMCw)

If your main campaign driver is to optimize towards sales value, then you should choose **Maximize Conversion Value**. Choosing this option will maximize the number of conversions by determining exactly which of your products is most likely to convert, then to promote and make it visible to potential customers.

The downside of this strategy, however, is that there is no way for Google to know what your profit margins are on a sale. If you do want to take this into consideration, the **TargetROAS** strategy is the better option to choose. 

Setting up with TargetROAS will determine what type of campaign Google will run for you. For example; by setting a **low TargetROAS** goal on products you want to promote, you essentially tell Google that you are willing to spend a lot of advertising budget to make these products more visible. You can even decide to **set the TargetROAS to less than 1** if you are willing to make a loss with your sales as long as you’re more visible through advertising. 

Let’s simplify it further. Assume you choose a TargetROAS strategy with a relatively low TargetROAS of 3. In this example, you are telling the algorithm that for every one euro of advertising budget you spend, you want €3 of revenue back in return.  

Choosing the ideal smart bidding strategy is completely up to you. You can even combine them with the standard shopping campaigns in order to test out and find the winning formula. 

## Why feed management and Smart Shopping Campaigns are a great fit

Smart Shopping Campaigns are incredibly smart! However, they are only as smart as the information you provide them with. You can therefore easily state that feed health is the foundation for succeeding with Smart Shopping Campaigns. 

If your product feed is not in a great condition, then Google's machine learning algorithms will have a harder time optimizing your campaigns. It is therefore crucial that you ensure that your product feed is optimized and [eligible to serve](https://support.google.com/merchants/answer/7052112?hl=en). This is where feed management and tools like Channable suddenly become very handy.

With tools like Channable you can utilize built-in feed templates for more than 2500 different advertising and price comparison platforms. A template for Shopping Ads that works perfectly with Google Merchant Center is no exception and you can even set up a [top-quality feed](/blog/create-quality-google-shopping-feeds) in no time. Not only will this result in greater feed health, it will also help Google better to determine when and where products should show up in searches. 

## So, where do we go from here?

Well, if you are relatively new to Channable and feed management, then we would recommend to first take a closer look towards our blog named: [What is Feed Management and why do I need it?](/blog/blog-what-is-feed-management-and-why-do-you-need-it) This blog gives you a great introduction to Feed Management while explaining all its benefits along the way. 

On the other hand, if you already know quite a bit about feed management, already have a healthy feed or maybe you are already a client or partner of Channable, then you might jump right ahead towards our guide named: [How to set up Smart Shopping Campaigns with Channable.](/blog/how-to-set-up-smart-shopping-campaigns-with-channable)

Take your Shopping Ads to the next level by using Smart Shopping Campaigns

For quite a bit of time, we have been familiar with the four keyword match types: *Exact match, broad match, phrase match*, and *broad match modifier*. But before we know it, we have to say goodbye to the broad match modifier as Google has announced they will bring its behaviour into the phrase match type. 

> To simplify the keyword portfolio and help advertisers reach more relevant user searches, we are bringing behaviors of broad match modifier (BMM) into phrase match, and phasing out support for BMM, tells David Wihl from the Google Ads API Team, source: [Google Ads Developer Blog.](https://ads-developers.googleblog.com/2021/02/changes-to-phrase-match-and-broad-match.html)

It is no secret that many advertisers have been experiencing lots of overlapping behaviour between the two match types in the past. Therefore, it seems only logical that Google will bring both match types together and thereby give advertisers an easier way to gain more control and a better reach. 

To give a more detailed explanation of what a pairing between the two means we would like to refer to Google´s very own example of a moving company that wants to be found by people interested to move away from the city of New York and up to Boston. Using the optimized phrase match, the moving company can now reach people who want to make this exact move, even without reaching people who want to move the other way around. Check out the illustration below for more details.

![About changes to Phase match and BMM final V3-01.jpg](https://media.graphcms.com/9r1wuGgsSE2759pCA5I2)
Source: Google, [Making it easier to reach the right customers on Search](https://support.google.com/google-ads/answer/10346549)

## What can users expect from these changes?

Obviously, this depends a lot on the individual users' usage of both phrase match and/ or Broad match modifier. Let's try to set up two scenarios: 

1. **Users who to a greater extent uses phrase match**
    
    These users should expect to see an incremental increase in both clicks and conversions. The reason for this is because of the added queries to which keywords will now be eligible to match. For example, “vacation on Ibiza” as the updated phrase will begin to match “vacation hotels on Ibiza”, which was previously only eligible for broad match modifier in the past. 

2. **Users who to a greater extent uses broad match modifier**

    These users should expect to see a slight decrease in clicks and conversions. The reason for this is due to these broad match modifier types where the modifier was only added to one part of the keyword, for example, football +shoes.

    Furthermore, Google will also start to consider the order of the words when it has some importance to the meaning of the keywords. Therefore, for some matches that were previously matched by a broad match modifier, these will be filtered out. To shortly go back to the illustration from Google before, this is also what you see at the very bottom of the illustration (the optimized phrase match will not catch “Boston to New York” but only “New York to Boston” because this has importance to the keyword and the advertiser). 

*Note*: all changes to broad match modified and phrase match will **not** have an impact on negative keyword match types.

## When will these changes happen and is there anything you need to do?

As mentioned in the introduction, Google has already taken the first steps to move the behaviour of broad match modifiers into the phrase match. They will start with the languages English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian before continuing in Q2 2021 with all the other Google Ads languages. Google expects to have the new phrase match fully updated in July 2021.

But is there anything you need to do? *Only a tiny bit*.

At Channable we will also start phasing out the creation of broad match modifier keywords, meaning from July 2021 you will no longer be able to create these types of keywords. What this also means is that Channable will no longer be able to send broad match modifier keywords to Google, meaning you will have to make a decision with your setup, if you are using these types of keywords. Maybe they need a conversion to phrase match or some other type?

We know this task can be quite challenging, especially if you run multiple Google Ads generators at the same time. To smoothen the transition just a tiny bit we will be releasing a bulk-convert button later in May 2021. With this button, you will be able to convert your broad-match modified keywords to other types of keywords all at once. 

[tip]**A few tips in the end:**

1. With all this in mind, we recommend all users decide which keyword types they want to convert to. Phrase match might be the most straightforward option, but we will leave the choice fully up to you.
2. Going forward, we likewise recommend all users stop creating new broad match modifier keywords.
3. As traffic might fluctuate a bit, depending on your keyword usage, we recommend monitoring the performance and make budget adjustments if needed.
4. If you are concerned about losing coverage, try to use broad match keywords in combination with a smart bidding strategy. This will most likely help you generate more relevant searches that also meet your performance goals.[/tip]

New changes to phrase match and broad match modifier - What does that mean for you?

For this whitepaper, feed management tool Channable is joining forces with Retail Assist on a project to arm you with the best eCommerce knowledge. With key sector stats, industry insider tips, as well as an eCommerce overview, this whitepaper is here to help your retail business improve its speed to market – and to increase your chances of success in the ever-changing retail landscape.

Discover more about the importance of speed to market with the following sections:
<ul markdown>
 	<li>**A brief history of eCommerce trends**
<ul markdown>
 	<li>Facts and figures of the history of eCommerce and where it is today</li>
</ul>
</li>
 	<li>**The future is fast-paced**
<ul markdown>
 	<li>Insights from Channable + retail Assist's survey for retailers on market expectations and issues.</li>
 	<li>What internet giants Amazon and Google are introducing to shape the future of retail</li>
</ul>
</li>
 	<li>**The importance of speed to market**
<ul markdown>
 	<li>Working examples of industry successes and failures</li>
</ul>
</li>
 	<li>**How to keep on top**
<ul markdown>
 	<li>Tools and tips on staying ahead</li>
</ul>

### Request the whitepaper
[form id="08b2db28-b68e-40d0-8314-8eb59f30b159"]

Check out <a href="https://omio-retail.com" target="_blank" rel="noopener noreferrer">OMIO's PIM system</a> to get your data ready for feed management and read up on <a href="/blog/blog-what-is-a-pim-and-why-might-i-need-one" target="_blank" rel="noopener noreferrer">how PIM systems and data feed management tools can work in harmony</a>. If you're after more guides on speeding up your time to market, <a href="/blog/blog-explained-googles-products-for-advertisers-whitepaper" target="_blank" rel="noopener noreferrer">brush up on all the Google products</a> you can utilize to increase your exposure online or <a href="/blog/blog-4-ways-improve-quality-score" target="_blank" rel="noopener noreferrer">4 ways to improve your quality score</a>.

Survival of the fastest: the importance of facing speed to market head on [whitepaper]

<h2>What are KPIs or performance indicators?</h2>
We all understand what a “Performance Indicator” is. It’s a fact or figure that tells us the benefit or advantage we get from a particular action. So far so good. For example, a performance indicator for physical activity at the gym would be the maximum number of beats per minute our hearts can pump. So, we have some data that gives us some information that tells us what to do depending on that data: working out harder or taking a break to prevent a heart attack. In the business sense, it’s the same. A KPI will give us data and depending on what it tells us, is how we’ll act and what kind of strategy to prepare.

To better define what it is,** a performance indicator is a tool that precisely determines the relevant health of a business or an eCommerce shop in our specific case**.
<h3>Characteristics of all good KPIs</h3>
The performance indicators of a business should be:
<ul markdown>
 	<li>**Measurable**: can you even imagine “unmeasurable” metrics?</li>
 	<li>**Quantifiable**: something that can be measured or quantified. If we were talking about money, we would quantify it depending on the currency: EUR, USD, etc.</li>
 	<li>**Specific**: only measure one specific thing. Let’s not overdo it.</li>
 	<li>**Measurable in time**: we should be able to choose if we measure it by the day, week, month, or year.</li>
 	<li>**Relevancy**: depending on the business type.</li>
</ul>
The first thing we should do as an online business owner is to figure out what KPIs interest us. Start with a consultant or auditor for the eCommerce shop. However, if we do not have the resources for an audit, there are a few performance indicators that about 90% of businesses find it useful to measure. Pay attention!
<h2>Basic KPIs to bear in mind if you have an eCommerce</h2>
Let’s finally get the checklist we’re really looking for. What do I have to keep an eye on to see if my online store is doing well?

<img class="size-full wp-image-24937 aligncenter" src="https://media.graphcms.com/A8yHagCReKmnd88VhWkA" alt="" width="674" height="447" />
<h3>ROI: Return on investment</h3>
Return on investment is in the name, but to get things straight, this KPI will tell us the **economic value generated as a result of any marketing activity**. In other words, this indicator will measure the results of our investment. Basically, whether we have made a profit or not depending on what we’ve spent. This KPI is quite interesting if we invest in Google Ads and/or Social Ads campaigns since we will be able to figure out if it’s worth it to continue spending money on them, increase/decrease our investment, or get rid of it altogether.
<h3>Average Order Value (AOV)</h3>
Easy. It’s the result of dividing sales by the number of transactions; thus, obtaining an average value of each sale either globally or through different and specific channels. If we **segment it by channels**, we’ll get information on whether your customers are spending more (on average) on certain channels and try to understand your target audience better.
<h3>Customer Lifetime Value (CLV)</h3>
This KPI gives us the “**engagement**” and this is the capacity that a brand or product has to create in order to establish a solid relationship with its consumers or users. This metric gives us an idea of the total number of purchases that a potential customer would make over a period of time if they remained loyal to the brand or product, but remember that this KPI is relative! A customer who buys a little over many years is more interesting for us than someone who only buys once and spends more money. What we try to achieve with this indicator is to organize a future projection based on the behavior patterns of our own customers.
<h3>Cost per Acquisition (CPA) or Cost per Share</h3>
We sell, yes, but that process requires a series of actions that cost us an investment of money, time, and resources. In other words, we don't get our sales for free. With the CPA (Cost per Acquisition) we know how much it costs us to get a new customer and how much those strategies that we make to get new contacts (what in marketing we know as leads) based on a **buyer’s persona**.

We will see the real impact of our paid advertising campaigns, which are almost always necessary and beneficial if we do them well. If we don't know how to do a good PPC campaign (because let's be honest, it's something complicated), we can resort to <a href="https://www.cleverecommerce.com?utm_source=https%3A%2F%2Fwww.channable.com%2F&amp;utm_medium=referral&amp;utm_campaign=guestposting&amp;utm_content=guestpost_essential_ecommerce_kpis" target="_blank" rel="noopener noreferrer">free tools or apps that help us with these investments in getting paid traffic</a>.
<h3>Sales Conversion Rate</h3>
This is the star figure, the one that shows us at the end of the day **the profitability of our eCommerce shop**, and our goal, of course, is to make this number as high as possible. It is obtained by dividing the number of sales by the number of visits to a channel. However, don’t worry because normally this rate does not exceed 2% in most businesses, so if you get a number lower than 3 or 4% ... You're doing fine!
<h3>Shopping Cart Abandonment Rate</h3>
Data from various studies indicate that** the abandonment rate of shopping carts/baskets is 79%, a very high figure**. Why? It could be due to the shipping costs or the lack of information about a product -- this is why we must always try our best to understand our goal as much as possible with a good customer journey and a good buyer in mind, as mentioned previously. How many people put something in the shopping cart but then leave it there and exit out? This is an important piece of data, especially to know the reasons and make the necessary improvements in our eCommerce shop so that this percentage can be reduced as much as possible.

Now that you know the most important KPIs to measure the performance of your business, you may want to <a href="https://www.cleverecommerce.com/ecommerce-blog/ecommerce-conversion-rate?utm_source=https%3A%2F%2Fwww.channable.com%2F&amp;utm_medium=referral&amp;utm_campaign=guestposting&amp;utm_content=guestpost_essential_ecommerce_kpis" target="_blank" rel="noopener noreferrer">know more about how to increase the conversion rate of your eCommerce shop</a>. Okay, maybe your brain is fried after all those numbers and indicators, but at least knowledge doesn't take up space!

Essential metrics you must pay attention to if you own an eCommerce business

If you have an online shop, there are more and more events that you have to mark as important on the calendar. Black Friday and Cyber ​​Monday, Christmas, summer sales, and for the last few years, Amazon Prime Day. In 2015, <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">Amazon</a> wanted to innovate the sales seasons by offering great deals that were only available for 30 hours. This way the marketplace not only joined the “sales bandwagon” but made Amazon Prime Day a highly anticipated date for their loyal Amazon Prime customers.

<img class="size-full wp-image-26829 aligncenter" src="https://media.graphcms.com/jVuKzBjQGaYU0jcQr5bv" alt="" width="600" height="787" />
<h2>What is Amazon Prime Day?</h2>
Amazon Prime Day is an annual event that is celebrated in 18 countries, including the United States, Canada, the United Kingdom, France, Germany, Spain, and China. For approximately 30 hours, people can buy all kinds of products at very low prices.

In order to enjoy Amazon Prime Day, you must be an Amazon Prime customer. The offers are changed and renewed throughout Amazon Prime Day, so customers have to complete purchases quickly for their desired products. It is estimated that in 2019 approximately **40% of the products came from small/medium businesses** that use Amazon as one of their online sales platforms.

It is possible to find discounts on all kinds of products, although the biggest offers are found on Amazon-brand products, especially those related to the electronics sector. In 2019 the best sellers were Echo Dots, Fire TV Sticks, and Kindles.

Historically, it has always been celebrated during the month of July. However, this year due to the uncertainty experienced by COVID-19, <a href="https://www.cnbc.com/2020/07/02/amazon-delays-prime-day-until-october-due-to-coronavirus.html" target="_blank" rel="noopener noreferrer">the date has been postponed several times</a>. With the huge increase in orders that Amazon received during the first half of the year, it was impossible to stage an event as popular as Amazon Prime Day. In the absence of official confirmation, everything indicates that it will be held in October, but we are still waiting for a final date.
<h2>Why should you participate in Amazon Prime Day?</h2>
Amazon Prime Day 2019 was a resounding success, becoming the largest event in Amazon's history; even surpassing Black Friday and Cyber ​​Monday 2018. In 2019 more than 1 million offers were available worldwide.

While Amazon never discloses the revenue generated by Amazon Prime Day, there is that suggests its great growth year on year. For example, it’s predicted that over 100 million products were sold in 2018. However, in 2019 the number of products sold is said to have almost doubled reaching 175 million.

This large number of purchases implies a large number of returns. According to Adobe Digital Insights, 30% more products were returned in 2018 than during Amazon Prime Day 2017. This means that sellers must have an incredible logistic service to be able to handle this event with the required guarantees.
<h2>How can you sell your products on Amazon Prime Day?</h2>
First and foremost, if you still don't have your catalog integrated into Amazon, you definitely should in preparation for Amazon Prime Day and in general. In the following video, we explain the 6 steps you should follow to create a quality listing for Amazon in a quick and easy way.
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/k24FayMRioY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
Once your listing is integrated into Amazon, you need to improve the visibility of your products to make sure you stand out from the competition. Competition is fierce, especially on a day as important as Amazon Prime.

Here are some of our best tips that can help your business succeed on Prime Day:

- Create attractive titles for your products including keywords and relevant attributes such as brand, color, material, and size.
- Use Amazon Pay Per Click to give your products a jump-start.
- Reduce shipping times, response times, and the number of faulty orders to reach the Buy Box.
- <a href="/blog/blog-improve-opinions-amazon" target="_blank" rel="noopener noreferrer">Improve your verified reviews on Amazon</a>.

Check out our other blog in which we offer you more tips you should implement to help you to <a href="/blog/blog-tips-for-advertising-your-products-on-amazon" target="_blank" rel="noopener noreferrer">advertise your products successfully on Amazon</a>. With Channable's feed manager, it’s simple to configure your Amazon listing. You can also manage all your <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">Amazon orders directly from your eCommerce platform</a>, and even configure the <a href="/integrations" target="_blank" rel="noopener noreferrer">listing for other marketplaces</a>. If you have any further questions, <a href="/contact" target="_blank" rel="noopener noreferrer">our dedicated team</a> is more than happy to help.

Amazon Prime Day - What to expect and how to profit from it

<a href="https://marketingplatform.google.com/intl/en_uk/about/search-ads-360" target="_blank" rel="noopener noreferrer">Google Search Ads 360</a> (SA360) is the part of the <a href="/integrations/google-marketing-platform" target="_blank" rel="noopener noreferrer">Google Marketing Platform </a>that enables advertisers to plan, measure, bid, and manage search ads on Google, Bing, Yahoo Japan, and Baidu. As it is part of the Google Marketing Platform, users can easily jump to and integrate data from other products in the Google Marketing Platform such as Analytics 360, <a href="https://marketingplatform.google.com/intl/en_uk/about/display-video-360" target="_blank" rel="noopener noreferrer">Display &amp; Video 360</a>, or Optimize 360. SA360 makes it more efficient to manage PPC in one place, as well as with a familiar interface.

[caption id="attachment_18660" align="aligncenter" width="500"]<img class="size-full wp-image-18660" src="https://media.graphcms.com/J0wUOBMR5aXrpCSfNqAz" alt="channable google marketing platform " width="500" height="352" /> <a href="https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform" target="_blank" rel="noopener noreferrer">Source</a>[/caption]
<h2>What makes SA360 different?</h2>
Advertisers with a significantly bigger budget and larger, dynamic inventory benefit most from SA360’s offering. This is because, in addition to managing ad campaigns for many search engines (multi-platform management), there are a few notable features that make SA360 appealing:
<ul markdown>
 	<li>**ADVANCED BID STRATEGIES**
The bid strategy options in SA360 are more advanced and intricate for a more effective ad campaign. Auto bidding is powered by Google’s machine learning technology. There are various options for bid strategies including revenue and conversion options. SA360 also integrates with conversion tracking analytics, which can be used in building a bid strategy. Furthermore, there are advanced targeting options and even formulas to make a customizable bid strategy. In addition, as SA360 is multi-platform, your bids can be unified across all search engines.</li>
</ul>
<ul markdown>
 	<li>**INVENTORY MANAGEMENT**
With inventory management, advertisers are able to distribute ads on an individual inventory level (e.g. per SKU) in inventory campaigns.</li>
</ul>
<blockquote>What are inventory campaigns? Search Ads 360’s inventory campaigns are similar to traditional ad campaigns, but they automatically change when your product inventory changes.</blockquote>
To get started with inventory campaigns, you need to supply Google with your inventory. Your inventory needs to be supplied in a feed that meets the standards of Google. <em>BEWARE</em>, often, your feed is not in the right format to be correctly uploaded into Google so using a data feed management tool like Channable is recommended to improve your setup experience.
<h2>Improving SA360 with Channable</h2>
<a href="/success-stories/tui-channable-improve-group-wide-collaboration-save-time-offer-flexibility" target="_blank" rel="noopener noreferrer">Channable client TUI has had plenty of experience with using Channable</a> to make the most out of SA360’s inventory campaigns. TUI began using SA360 because it could help centralize the whole TUI group’s PPC in one platform. “We use Search Ads 360 in order to be able to advertise all our stock. All our keywords, all our combinations, all our hotels, all our destinations, all that is done in a dynamic way.”

However, the team discovered it had the issue of having non-complementary feeds. Whilst it is possible to manage modifications in SA360, TUI found the SA360 interface and setup was far from ideal. “That’s where Channable came in place because we’re way more flexible doing it, it’s faster, and the UX is way better.” Once TUI was able to build the perfect feed in Channable, it was simply a matter of connecting the feeds in SA360 and then deciding what to send out and where to advertise.

In addition to using Channable to meet SA360’s feed standards, TUI improved their use of SA360 because it is easier to manage what inventory is sent to SA360. “Why should we advertise a certain town on Crete if we only have 5 departure dates available to that specific destination? From a PPC perspective, if you know that something is most likely to occur, you can put it in the feed.” Without Channable, TUI would only be able to react after a sales opportunity ends e.g. stop advertising a flight with only a few seats left.
<h2>Getting started</h2>
To use SA360, you will need to contact <a href="https://marketingplatform.google.com/intl/en_uk/about/contact-us">Google’s sales team</a>. Once you have access, Channable can help you get started with SA360 faster and save you time. TUI has also seen improvement in expenditures by using Channable with SA360. Channable has attributed to a huge number of savings in terms of conversion expense. <a href="https://app.channable.com/login">Sign up to Channable today</a> to begin building the perfect feed for SA360.

If you only like the sound of SA360’s inventory management feature and only want to focus on Google Ads and/or Microsoft advertising or have a lower budget, <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">try Channable’s PPC tool</a>. With Channable’s PPC tool, you can build campaigns, ad groups, and ad copy with your inventory values. Unlike Google’s custom pricing, Channable’s PPC tool starts from<a href="/pricing" target="_blank" rel="noopener noreferrer"> €99 a month</a>. <a href="/contact">Contact the team</a> for a free demo and exclusive access.

How can you improve your use of Search Ads 360? - TUI & Channable

<p style="text-align: left;">It’s beginning to look a lot like Christmas, especially in the world of eCommerce. Which also makes it more important to distinguish your offers from competitors.With our last-minute tips, you can easily upsell your business this season and make customers fall for your offers. 'Tis the season for promotions, services, and offers online shoppers can't resist.</p>


[caption id="attachment_19015" align="alignnone" width="800"]<img class="wp-image-19015 size-full" src="https://media.graphcms.com/NajjTqrAQrC7O7u7X96R" alt="Last minute holiday tips" width="800" height="1333" /> Our list to finish the year strong[/caption]

6 jolly last-minute tips [infographic]

Valentine's Day has surpassed Easter as the biggest eCommerce event in the beginning of the calendar year. And it is still growing in importance - especially for online marketing. The perfect V-Day purchase in 2020 will be made last-minute but it will have a personal touch. Catering to such a dynamic, heartfelt market is no problem with data feed management and PPC automation. Learn how to equip your online shop and lead the way towards the perfect Valentine's experience for your customers.

![Infographic](https://media.graphcms.com/Iop9j6vBQ5uUpGX2YQag)

[center][button link="https://media.graphcms.com/N74xii6iRvqRQGs21tUw"]See full infographic[/button][/center]

V-Day is not only for lovers [infographic]

Italy is one of the fastest growing European countries for eCommerce. According to the B2C E-Commerce Observatory, eCommerce in Italy generated €27 billion in 2018, showing an increase of 16% compared to 2017.

Channable wants to help shed some light on this, potentially unknown market for your business. You can read more details about the situation of eCommerce in Italy, such as what payment methods are the most used, which sectors are the most demanded, and, above all, which platforms are the most in demand.
<h2>What are the benefits of selling online to the Italian market?</h2>
<ol>
 	<li>You will find less competition than other markets with more experience in eCommerce, such as Germany and the United Kingdom. Around 20% of online stores generate 70% of online sales. With much less competition, it will be easier to stand out.</li>
 	<li>The mentality of the Italian buyer is changing. Every day there are more and more online shoppers and more purchases are being made on smartphones. Currently, about 24 million people shop online in Italy.</li>
 	<li>Italian brands cannot address this increased demand, so there is room for foreign brands that offer new and innovative products.</li>
</ol>
<img class="alignnone size-full wp-image-20243" src="https://media.graphcms.com/KZqyqe6lTj24aMp2rkm2" alt="eCommerce in Italy" width="2923" height="1689" />
<h2>The Italian market, how does it work?</h2>
<ul markdown>
 	<li>**<em>Payment methods</em>**</li>
</ul>
You should consider the following payment methods. According to Icepay, you cannot ignore the Italian CartaSi credit card if you want to sell your products and services in Italy. Together with MasterCard and VISA, they are the most used cards. We must also highlight PayPal and payment on delivery or payment upon delivery. Prepaid cards such as Postepay or Italian mail are also common.
<ul markdown>
 	<li>**<em>Purchase hours</em>**</li>
</ul>
You should not forget that in Italy there are big differences between the north and the south. An example being work schedules. In the north they usually finish work at 6:00 pm, while in the south they end much later because of the break for lunch. Translating to online shopping schedules that are also different.
<ul markdown>
 	<li>**<em>Catalog in Italian, YES or YES</em>**</li>
</ul>
The vast majority of the population speaks Italian, so they will feel more comfortable completing the purchase if the information of the products or services is available in Italian. Therefore you should consider the option of translating your webshop, especially if you use comparison websites such as Google Shopping.
<ul markdown>
 	<li>**<em>Amazon, the indispensable marketplace</em>**</li>
</ul>
As in many other countries, Amazon is one of the undisputed leaders in the Italian market. You should not forget that with the Channable API connection you can send <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">your listing of products to Amazon</a> in minutes.

Other very used channels are Zalando, eBay, Wish, ManoMano and Privalia, which we also have connections with all these online platforms. You can send your optimized and updated product listing through a feed or API connection, depending on the channel. Check all the <a href="/integrations?country=italy" target="_blank" rel="noopener noreferrer">list of channels available in Channable</a>.
<ul markdown>
 	<li>**<em>Most used shipping companies in Italy</em>**</li>
</ul>
Regarding the ranking of the most used shipping companies in Italy, we can highlight these 6: DHL, BRT, TNT, Savino del Bene, CEVA and Saima Avandero.

If your eCommerce webshop is developed with PrestaShop, Magento, Shopify or Woocommerce, you may want to know that we have <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">order connections</a> with all of them. That means that you can manage Amazon and eBay orders directly in your webshop, centralizing marketplaces orders in one place and making their management much easier.

As you know, shipping products can be the best point of contact with the customer. That's why you might be interested in using a platform like <a href="https://www.qapla.it/en" target="_blank" rel="noopener noreferrer">Qapla</a>. Thanks to this Italian tool you can take advantage of the delivery of the order status to include information on other products, increasing the possibility of doing upsells and cross sells, improving this way the brand awareness and loyalty.
<ul markdown>
 	<li>**<em>Most demanded sectors</em>**</li>
</ul>
The sector with the highest growth in eCommerce in Italy compared to 2018 figures is for the food sector, which has grown 40%, followed by the home and decoration sector, which increased by 30%. However, we cannot forget that tourism, fashion, electronics and the beauty sector still reign.
<ul markdown>
 	<li>**<em>Other advise</em>**</li>
</ul>
Italian consumers have high expectations about customer service, but they are often patient, they have no problem with receiving orders in 3 or 5 days. However, on many occasions they assume that shipping will be for free. In addition, it is important to offer simple solutions for returns, especially for the fashion sector where returns are around 40%.
<h2>eCommerce in Italy, last figures</h2>
According the the last "Osservatorio eCommerce B2C 2019" (Osservatori Digital Innovation - Poli.Mi. and Consorzio Netcomm), online purchases in both Italian and foreign online shops have reached 31.6 billion euros, which represents a 15% increase from 2018. The purchase of products has increased by 21%, compared to the purchase of services, which has only increased by 8%. This phenomenon has caused a considerable increase in the number of shipments. In terms of transactions, the value of the purchase of products has reached 18 billion euros, compared to 13.5 billion generated in the services sector.
<h2>Where to start?</h2>
It is true that breaking through into a new market can be intimidating. But if you have enough information that allows you to control the situation, everything will be easier. It is always good to start with a SWOT analysis, which allows you to discover the weaknesses, strengths, threats and opportunities of your company to face that new market that you want to explore. We hope that the indications offered in this article about the situation of eCommerce in Italy will help you to configure this analysis and future strategy of your company in the Italian market.

The keys to expanding your online business in Italy

The best ecomm strategies include these 7 easy-to-implement tactics that help you to:

*   Show up in the right place at the right time
*   Select and sell on multiple shopping portals with a click of a button
*   Use inexpensive online advertising more effectively to promote your products
*   Automate the process with real-time order to delivery information at your fingertips

7 tactics to increase profitability from eCommerce stores

You’ve no doubt heard of eBay. Alongside Amazon, it is one of the biggest marketplaces in the world, and it’s an attractive sales channel for many retailers. But are you selling on it? That decision is up to you but a few tempting facts include that there are over **182 million buyers (1)** on eBay worldwide, eBay users spend an average of **07.22 minutes per visit (2)**, you can easily [sell variants](https://www.ebay.com/help/selling/listings/creating-managing-listings/creating-listings-variations?id=4150), create detailed listings, and assign different profiles to products within minutes by listing with Channable’s latest eBay integration. 

By choosing to send your products to eBay with Channable, you will be able to upload masses of products with optimized listings in minutes.

## Variants support

Channable supports sending products as a product group with variants. This is a useful function if you have a certain product in many different sizes or colors. Instead of uploading them as separate items, you can set up product groups with Channable. What’s even better about this possibility, is that you will only need to pay the one monthly eBay listing fee for the whole group. [Learn how to set up product listings for eBay with our step-by-step tutorial](https://support.channable.com/hc/en-us/articles/115002829565-How-do-I-create-product-listings-for-eBay-)

## Supply eBay with every single detail

Channable’s [attribute builder](https://support.channable.com/hc/en-us/articles/360030477513-What-does-the-attribute-builder-do-) is the bread and butter to structuring, building, and sending your information via APIs to channels, such as eBay. Channable offers a complete attribute builder for all of eBay’s categories (and there are many). This gives you the flexibility to optimize your eBay listings by providing the buyer with any and all information they can need. Any retailer will know that today, information is vital in the buyer’s journey. [Read more about how to set up attributes with eBay](https://support.channable.com/hc/en-us/articles/115002829565-How-do-I-create-product-listings-for-eBay-)

## Shipments and stock updates

If you choose to also opt for an eBay [order sync](/products/marketplace-integrator) in Channable, you will see that Channable will send shipment and offer updates between your online store and eBay. Streamlining your order processing. 

**Do you have multiple profiles on eBay?**

Good news, Channable gives you the flexibility to configure different profiles for selling products. This means that you needn’t only link your products to one payment, shipment or return profile - but with any! This feature is a little more fiddly, but nothing Channable’s technical support can’t help you accomplish. 

**Keen to get started?**

If you haven’t already, sign up to Channable in seconds with your email address. Once you’ve [created a project](https://support.channable.com/hc/en-us/articles/115002825365-How-do-I-set-up-a-new-project-) and [imported your items,](https://support.channable.com/hc/en-us/articles/115002825625-How-do-I-import-products-) you can start setting up an eBay connection in the API tab. Full instructions can be found on [the Channable support site](https://support.channable.com/hc/en-us/articles/115002829565). If you’re already using Channable’s eBay connection and want to migrate to our newest version, please contact your customer success manager or our support team via [support@channable.com](mailto:support@channable.com).   

1. [https://www.oberlo.com/blog/ebay-statistics](https://www.oberlo.com/blog/ebay-statistics) 
2. [https://www.similarweb.com/website/ebay.com](https://www.similarweb.com/website/ebay.com)

<iframe width="560" height="315" src="https://www.youtube.com/embed/vlDgoNVXacg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
***Callum explains you in this video how to get started with eBay in Channable.***

The most seamless integration to eBay

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

Social media networks have become an everyday norm for a large portion of the globe. Whether it’s a way to kill time when you’re waiting, discovering new products or hobbies, or a way for you to keep in touch with your loved ones. People are spending hours a week on their devices. <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">No wonder social media platforms</a> are becoming the hot spot for businesses to reach and connect to their audiences.

Keeping on top of all the networks and how to advertise on them can be a struggle. Being visible and found on social media networks is a full-time job. Using an optimized product catalog feed can save you time in getting started, so you can concentrate on converting viewers. This comparison of the biggest social media networks (<a href="/integrations/facebook-product-feed">Facebook</a>, <a href="/integrations/instagram">Instagram</a>, <a href="/integrations/pinterest">Pinterest</a>, and <a href="/integrations/snapchat">Snapchat</a>) can give you a good indication of which platform will work best for your offering, and help you generate an optimized feed to advertise faster.

![channable---Réseaux-sociaux-pour-le-E-commerce-EN.jpg](https://media.graphcms.com/9upbXbgwSCFTzRb65GpQ)

If you would like to read more about <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">advertising on social media platforms</a> or <a href="/blog/blog-get-the-most-out-of-pinterest-advertising">advertising specifically on Pinterest</a>, Channable has written a few <a href="/blog">blogs</a> on the subject.

Itching to get started with advertising on social media channels with Channable? <a href="/signup" target="_blank" rel="noopener noreferrer">Sign up for a free trial account today</a> and <a href="/contact" target="_blank" rel="noopener noreferrer">get in touch</a> with the team to schedule a free demo.

<em>Read this in <a href="/nl/blog/infographic-hoe-kun-je-jouw-social-media-advertising-synchroniseren-met-je-online-winkel">Dutch</a> or <a href="/de/blog/infographic-synchronisieren-sie-ihre-werbung-auf-social-media-mit-ihrem-online-shop">German</a>.</em>

How to sync your social media advertising efforts with your online shop [infographic]

There are many shipping methods, matching the different types of customers you have. Many consumers look for the most reliable shipping method, although the price also influences the choice of the chosen shipping.

For instance, many Americans prefer faster shipping over having the absolute cheapest option. Of course, delivery time is a determining factor to a certain extent. The large online retailers and their express delivery methods have made everyone, as consumers, more and more demanding in this regard. 44% of consumers perceive same-day delivery as a sign of trust and are willing to pay more for this method.

We understand that with so many options it can be overwhelming to make a choice and meet all the requirements demanded of your clients. However, we are here to help you make that choice! Below is a list of 6 key points to help you create a strategy that best suits your online shop.
<h2>6 key points to consider when creating your shipping strategy</h2>
**1. Carriers and shipping methods **

Not all products sold online today have the same characteristics. When considering the most appropriate shipping method for the items you sell in your online shop, you should not only focus on the product itself, but also on consumers. What kind of customers do you have?

Depending on the type of customer and the type of product, consumers will not be surprised to have to wait a couple of days until they receive their order. Therefore, a carrier with ultrafast shipments and very expensive rates may not be the best choice. Some customers will focus more on economic factors than on delivery time, while others will simply take what is presented. Our tip? Know your customers and their needs, and then offer the best method to meet their needs.

**2. Shipping costs**

Shipping costs are one of the most decisive factors when completing a purchase process. The US is a particularly demanding country with regard to shipping costs.

Free shipping is the best option to get customers to complete their purchase. However, you have to take into account certain factors so that absorbing shipping costs on behalf of the customer does not result in losing money.

Free but controlled shipping costs are an excellent marketing strategy to target who can access free shipping without a loss for your business. For example, shipping can be free or not depending on the location, weight, and total of the order.

In the US, a common practice is to offer free shipping when standard delivery is chosen or if a product is over $20, for example, but may require payment in other countries or for an expedited option.

When determining different methods, consider the all rates that carriers apply and stay within a margin that benefits your business.

**3. Automating the shipping process**

It is estimated that the average time spent processing an order is around 10 minutes. From the moment a new order enters the system until the package is ready to be picked up, the carrier must perform a series of tasks that many retailers continue to handle manually. However,<a href="https://www.sendcloud.com/process-orders?utm_source=Blog&amp;utm_medium=referral&amp;utm_campaign=blog_channable" target="_blank" rel="noopener noreferrer"> automating the shipping process</a> can save up to 3 minutes per order.
<ul markdown>
 	<li>Shipping rules: configure custom shipping rules to detect the appropriate shipping method for each type of order.</li>
 	<li>Automated pick-ups: with an automatic shipping list you can instantly schedule a pick-up for your orders once enough have been placed.</li>
 	<li>Creating and printing labels: nobody should be “copy and pasting” or typing the addresses of clients separately. Automatically creating a label list is essential to help the flow of your products.</li>
 	<li>Documents, tariffs, and taxes: the bane of every retailer, customs and tax forms, invoices, and personal income tax / VAT. There are now tools available to automatically generate these documents.</li>
 	<li>Automated update emails: no longer will you have to worry about keeping the customer aware of the purchase process, as these emails are automatically sent at predetermined intervals, updating the status of the order at all times.</li>
</ul>
<img class="alignnone size-full wp-image-20693" src="https://media.graphcms.com/RApkF27KTUiHRZAaWDQv" alt="Emails seguimiento pedidos" width="2392" height="1028" />

**4. Tracking emails**

A satisfying shopping experience does not happen by just clicking a button and filling in some fields. Up to 90% of follow-up emails are opened and read. This presents an opportunity to promote other items, sell more items, and build customer loyalty.

One sneaky idea is to add related articles, banners, or information about your business in the mail with the shipping information. The chances of customers opening and seeing this information will be high.

![article-image-ckgijxfko06np0b07eik47qtn-9485.jpg](https://media.graphcms.com/CThAg2SSRTSGcfClf5er)

**5. Return strategies**

67% of consumers read the return policy before deciding to buy from an online shop. For 84% of them, this is one of the most important factors when making a purchase online. It is important that the customer can access clear policies about the return period of a product and what are the options to return it. Your return policy must appear in a visible place on your website and be written in a clear and concise manner.

<a href="https://www.sendcloud.com/return-portal?utm_source=Blog&amp;utm_medium=referral&amp;utm_campaign=blog_channable" target="_blank" rel="noopener noreferrer">Create your own return policy with different methods</a> for different countries or types of shipping, offering options that fit the needs of your customers. Can you afford to offer free returns or should return costs fall on the customer? Depending on the nature of your products, you can also consider a subscription model that includes free returns to subscribers as an advantage of their membership.

Finally, it is important to create an organized and detailed return form. Collecting the reasons for each return, which specific products are returned and the reason. Just as you manage each order that leaves, you must keep track of each item that is returned.

<img class="alignnone size-full wp-image-20703" src="https://media.graphcms.com/3Y232MpQvJYUgOQLOhQ0" alt="Devoluciones de pedidos" width="1288" height="1103" />

**6. International strategy**

Many online shops want to take the international leap and introduce their business abroad. A good international strategy may begin with the <a href="/blog/blog-amazon-netherlands-whattoexpect-howtoprepare" target="_blank" rel="noopener noreferrer">Amazon EU seller programs</a>.
The most important points to consider for a good international sales strategy are the following:
<ol>
 	<li>Negotiating international rates is essential when agreeing with carriers on shipping rates abroad.</li>
 	<li>Transparency in shipping methods and delivery times is another factor to consider. Customers want to know the details about delivery time and shipping costs before making a purchase. This way you will avoid abandoned carts from unexpected expenses or duty tax fields that can appear at the last moment.</li>
 	<li>Applying for European legislation is essential when you are going to make international shipments within the European Union. <a href="https://europa.eu/youreurope/citizens/consumers/shopping/shipping-delivery/index_en.htm" target="_blank" rel="noopener noreferrer">Check with the official website of the European Union</a> to ensure that your shipping process meets the requirements.</li>
</ol>

How to create a successful shipping strategy

Google Ads offers many extensions to make your ads stand out even more. Price extensions and sitelinks are two possibilities. With these extensions, your ads will stand out even more and enrich your ad copy. Potential customers are more inclined to click on your ads and therefore the click-through rate will be generally higher!
<h2>What are price extensions?</h2>
Price extensions allow you to highlight some of your products and/or services. They are displayed under your ad as a kind of menu, and the price will be shown too. See it as a showcase of the items you want to put in the spotlight! For example, products that are on sale, or relevant for a certain season or holiday. Users can browse through that menu and click on a product or service that interests them. They will then be taken directly to the page of that specific item.

<img class="aligncenter size-full wp-image-21605" src="https://media.graphcms.com/arLy0koPS4ej6LEAWgV8" alt="" width="771" height="395" />A working example is imagine you’re selling electronics, including laptops. You could set price extensions for any type/brand of laptop, such as Apple, Asus, or Toshiba, with a "starting from" price. If you have a couple of laptops on sale, then you could set price extensions for each laptop and its promotional price. You can make it as specific as you want!

**Advantages of price extensions**
<ul markdown>
 	<li>Price extensions display well on computers and mobile devices. Make sure that the pages to which the price extensions lead to are also optimized for mobile devices!</li>
 	<li>There are no additional costs. A click on a price extension costs the same as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite your ad copy, you just add price extensions. You will also not lose any performance statistics because of this.</li>
</ul>
<h2>Price extensions in Channable</h2>
Google Ads <a href="https://support.channable.com/hc/en-us/articles/360037375474-How-do-I-add-price-extensions-to-Google-ads-">price extensions are available in Channable </a>and can be implemented easily Now you can dynamically highlight your items in your ads. The different elements of a price extension are: "headline", "description" "landing page", and "price". In Channable, these fields are completely dynamic. This means that you can generate many price extensions based on your product feed. Note: In Channable, price extensions are created at ad group level.

<img class="aligncenter size-full wp-image-21595" src="https://media.graphcms.com/a25NGHQdS9OproncG6rS" alt="" width="1200" height="743" />

Some of our customers already use the Channable price extension feature. Erik, Acquisition Marketing Lead at international online travel company Travix, says "With the price extension feature in Channable we can automatically and widely add relevant price extensions in Google Ads at the ad group level. The feature is easy to set up and with the rules in Channable, we can customize it as desired. "

Travix, uses Google Ads for Cheaptickets.nl, which has a very large and rapidly changing inventory. "We are now using the feature to communicate the prices of other departure airports in our advertisements. We see an improvement in efficiency because the extensions are updated daily, so this saves us manual work. But, we also see a nice performance improvement in which the ads with price extensions achieve a higher CTR than ads without price extensions, "says Erik.

Nick Oltvoort, head of Advertising at digital agency, and <a href="/partners">Channable Gold Partner</a>, Adwise, is also happy creating price extensions with Channable. Especially to keep the prices up to date, something that is not yet easy to set manually through Google. He says, "we think it is a top feature, which allows us to keep the prices in the price extensions up-to-date with feed-based campaigns. Google has not yet made it easy to automate this quickly, so you often see in accounts that prices are no longer up-to-date after a while. This takes extra time to manually check and periodically track, which is a waste of time that you prefer to put into strategic work."

In short, deploying price extensions through Channable will save you a lot of time in keeping everything up to date. In addition to price extensions, it is also possible to use another Google extension with Channable: sitelinks!
<h2>What are sitelinks?</h2>
Sitelinks <a href="https://helpcenter.channable.com/hc/en-us/articles/360011084639-Adding-Sitelinks">are additional links</a> that are shown under an ad in the search results, and can lead people to specific pages on your site. They are extremely useful if you want to add extra links to website pages to your ad, for example, to a specific product page or a page with your opening hours. This allows potential customers to get faster to the pages of your website that are relevant to them. In addition, your ad with sitelinks occupies a more prominent place among Google search results, pushing other ads down. Your visibility is therefore also increased!

<img class="aligncenter size-full wp-image-21635" src="https://media.graphcms.com/BPkl6wXwQXmg91hBDa9Q" alt="" width="1500" height="997" />

**Advantages of sitelinks **
<ul markdown>
 	<li>Sitelinks display well on computers and on mobile devices. Your ad can show up to six sitelinks on a computer and up to eight on a mobile device. The minimum number of sitelinks is two.</li>
 	<li>There are no additional costs. A click on a sitelink is billed as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite ad copy, you just add sitelinks. You will also not lose any performance statistics because of this.</li>
 	<li>You gain insight into the specific clicks and you, therefore, know what your potential customers find most interesting.</li>
</ul>
<h2>Sitelinks in Channable</h2>
Add dynamic sitelinks <a href="https://support.channable.com/hc/en-us/articles/360010996874-How-do-I-add-sitelinks-to-Google-ads-" target="_blank" rel="noopener noreferrer">to your ads using Channable</a>. All fields from a sitelink, the "link text", "link URL", and the two descriptions can be built entirely with dynamic fields. This means that you can generate many sitelinks based on your product feed. Note that in Channable, sitelinks are created at the ad group level.

<img class="aligncenter size-full wp-image-21600" src="https://media.graphcms.com/NxlVfGHQmy5mriDvuIR3" alt="" width="1654" height="1024" />

Do you want to significantly increase your CTR? Are you ready to automate your ads and campaigns with <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable's PPC tool</a>? Create your own free account <a href="/signup" target="_blank" rel="noopener noreferrer">here</a> and / or <a href="/contact" target="_blank" rel="noopener noreferrer">contact one</a> of our Channable's sales teams for more information.

Increase the CTR of your ads with price extensions and sitelinks

On 28th April 2020, the <a href="https://docs.magento.com/m2/ee/user_guide/sales-channels/google-ads/google-eol.html" target="_blank" rel="noopener noreferrer">Google Shopping ads Channel will be disabled and removed from the Magento Marketplace</a>. If you had been using the Google Shopping ads Channel extension, **Magento has recommended searching for alternative extensions** in the<a href="https://marketplace.magento.com?_ga=2.47602919.1536390789.1587384265-1906944811.1586434258" target="_blank" rel="noopener noreferrer"> Magento Marketplace</a> that meet your needs, and/or migrating your catalog manually to the Google Merchant Center and Google Ads.

If you’re a Magento retailer who was using the Google Shopping ads Channel,** your product data will not be sent to the Google Merchant Center** and **your Shopping Campaigns will no longer be synced**. The ads will continue to run as they were set up, but they will not be updated.

You can easily send your product data to the Google Merchant Center if you have a Google Shopping feed at hand. You may need to create one to fit Google’s requirements, or even <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">optimize it to ensure you’ll be creating high-quality ads</a>.

However, it is highly recommended by Magento to explore alternative extensions to minimize disruption to your Google Shopping campaigns. Channable’s PPC tool is one such alternative that can be set up within a day and gives you <a href="https://helpcenter.channable.com/hc/en-us/articles/360011005320-How-do-I-create-shopping-campaigns-from-Channable-" target="_blank" rel="noopener noreferrer">supreme control on your Shopping ads</a>.
<h2>How can Channable help?</h2>
<a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable’s PPC tool</a> can be used in a similar way to the Google Shopping ads Channel and even offers additional benefits such as back up templates, keywords generation, <a href="/blog/google-expanded-ads-with-channable" target="_blank" rel="noopener noreferrer">sitelinks, and price extensions</a>. Channable can be found in the Magento marketplace and offers a seamless integration thanks to its <a href="/integrations/magento" target="_blank" rel="noopener noreferrer">Magento plugin</a>.

Users can create ad groups per product for Google Shopping campaigns and ads in mass. The Channable PPC tool provides you with the power to advertise at a product level, enabling more control over which products are advertised in Shopping Campaigns, the bid for each product, and negative keywords per item.

Having full control lowers ad spend on products with a low ROAS, improving campaign performance. In addition, any new products added to the product feed will be automatically added to the Google Shopping Campaigns. Channable’s Shopping Campaigns can help you utilize Google Shopping Campaigns to its fullest potential without the need for a dedicated team or an advanced online advertising background.

If you’re a Magento retailer that has been affected by the discontinuation of Google Shopping ads Channel, Channable would like to offer the first month of Shopping ads created by Channable for FREE. Just use the promo code** MAGENTOGSC _2020** when you create an account in Channable. <span style="text-decoration: underline;">This promo code will be valid until 15th June 2020</span>. For more information, <a href="/contact" target="_blank" rel="noopener noreferrer">please get in contact with a member of our sales team</a>.

Channable’s offering for all those affected by the end of Magento’s Google Shopping ads extension

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://media.graphcms.com/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://media.graphcms.com/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://media.graphcms.com/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

<h2>Why is there a new Fnac API?</h2>
The Fnac **Products** API is the new API and it allows you to send unknown products (EAN and other important information) to Fnac. No more “product not found” errors! It only needs to be used once so that Fnac can add the product to its database. Fnac will receive and upload the item(s) and all its accompanying information into the Fnac system.

The other Fnac API (the one that has been in Channable a long time) has been renamed Fnac **Offers** API. It is used for creating, updating or deleting product listings/offers on Fnac. You can optimize product information, control flow, sync stock levels and provide Fnac with all the vital information they need in order to sell your products e.g. shipping costs. If you wish to use <a href="/products/marketplace-integrator">Channable’s order connection</a> for Fnac, a feature that synchronizes order information from Fnac to your online shop, then a Fnac Offers API is necessary.
<h2>How do I do it?</h2>
You will first need to create a Mirakl account. You can then create the new Fnac Products API in Channable and complete the attribute builder stage with all the required attributes. Then you just have to click “Run now” in the API overview and Channable will send the new products and their information (EANs, title etc.) to Fnac.

Once this has happened, the Fnac Products API can be paused. Simply because the new products will be in the system. There is no need to send them again and it will help keep the Channable tool running smoothly.

You will then need to create a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">Fnac Offers API</a> to control and modify the products offers you want on Fnac.
<h2>More information?</h2>
For a more visual and detailed guide on how to use the new Fnac Products API, check out the <a href="https://support.channable.com/hc/en-us/articles/360019296454-How-do-I-add-unknown-EANs-to-Fnac-" target="_blank" rel="noopener">help center article</a> we’ve written. There is also a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">help center article</a> for creating product listings for Fnac.

Send new products to Fnac with Channable’s Fnac Products API

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://media.graphcms.com/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

Search advertising marketing automation tools were introduced to reduce the time and effort spent on tasks that could be done by anybody. They are there to enable the optimization of processes, costs, and efforts. Naturally, there will be certain processes that businesses will prefer to be handled by a real marketer. By identifying what those are, you can start to draw up a list of what you expect from a marketing automation tool, the essentials, and what would be nice for it to do. Not all tools are perfect, but knowing what aches and pains it can soothe are worth knowing.

Automating the generation of search ads is one method of marketing automation for search advertising. Whilst the functionalities of each search ad generation tool differ, they all aim to save time, lower CPA, and increase ROAS/ROI. Channable’s PPC tool is no exception and focuses on being a marketing automation tool for** feed-based automation** for both search and shopping campaign creation. But what does that actually mean? And how is it different from other tools?

<img class="alignnone size-full wp-image-15188" src="https://media.graphcms.com/gnKmvF1pR96iL5eDifFj" alt="" width="1070" height="515" />
<h2>What can you do with the Channable PPC tool?</h2>
As the Channable PPC tool is a feed-based generation tool, you can use it for aspects of search advertising that can be generated from item attributes imported via a data feed, plugin or API. These aspects include:
<ul markdown>
 	<li>Campaigns</li>
 	<li>Ad groups: medium and/or long tail</li>
 	<li>Ad copy</li>
 	<li>Shopping Campaigns</li>
 	<li>Keywords</li>
 	<li>Negative keywords</li>
 	<li>Basic targeting</li>
 	<li>A default CPC</li>
 	<li>Sitelinks</li>
</ul>
Using an ad generation tool is useful if you need to generate a large number of ads that are still unique for the right audience. Managing ads for thousands of items can be time-consuming. Not only when it comes to creating the ads but also having to keep them up to date and pausing irrelevant ones.

Channable’s tool ensures that your ads are up-to-date and relevant as you can use dynamic information in your feed to create the above-mentioned list.

For example, if you wanted a campaign for each subcategory or destination you offer, simply use the field ‘subcategory’ when building the campaign template in Channable. There is also a template for ad copy, so you can create unique ads from one template because of the dynamic information contained in your feed.

<img class="alignnone size-full wp-image-15186" src="https://media.graphcms.com/4aK3vBMYTT6ibH5oPXV7" alt="" width="1070" height="489" />
<h2>What will I still have to do?</h2>
Bid Management, budget, and advanced targeting are not included in the Channable PPC tool. Although Channable can be used to set a default CPC or targeting, we recommend you finetune this in your Google or Bing ads manager. Do not worry, adjusting CPC and targeting will not result in any errors in Channable.

Furthermore, if Channable is unable to help you create certain campaigns, ad groups or keywords you can still manually create them in your ads manager. As these manually added ads will not be linked to Channable, they will not be affected by Channable and will remain in your ad account intact.

Finally, campaigns and ad groups that are created in Channable, **cannot** then be edited in Google/Bing. This is because the synchronization between Channable and your ad manager will be lost. Therefore, ads will not be refreshed as they will no longer be recognized by Channable. This will ultimately result in an error in Channable.

When choosing a tool, you need to think about what it is you want it to assist you with, what’s necessary and what is nice to have. If you’re looking for a solution to help you manage and create the right ads, with relevant keywords, and a clear and comprehensible structure in campaigns and ad groups, then Channable’s PPC tool could be the best option.

The dynamic nature of the PPC tool means that the campaigns, ad groups, ads, and keywords are always cohesive with your site and relevant. So long as you’re aware that there will be certain aspects like bid management, budget and targeting that you will still have to do manually. Furthermore, remember a tool is there to compliment and help you but you will still have full control and can revert to manual when necessary.


Why use a marketing automation tool to automate search ads?

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://media.graphcms.com/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://media.graphcms.com/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://media.graphcms.com/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

Get ready to reach more customers, sell more, and still relax this sale season.

<img class="aligncenter size-full wp-image-15271" src="https://media.graphcms.com/ISlJCWtBStiIPSmrlSvL" alt="" width="800" height="2133" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy this summer.

Tips for Summer Sale [infographic]

Being a Google premier partner often requires you to be on top of the latest Google developments, but you’re also eager to use them. <a href="https://support.google.com/google-ads/answer/7684791?hl=en-GB" target="_blank" rel="noopener noreferrer">Google’s responsive search ads</a> are the next biggest development in Google Ads, and Channable has ensured that the responsive search ads template is available in its <a href="/products/ppc-tool">SEA tool</a>. Roos Rabenberg from marketing agency <a href="https://www.yellowgrape.nl" target="_blank" rel="noopener noreferrer">Yellowgrape</a>, a Channable Partner, has already been busy experimenting with responsive search ads in Channable and cared to share the experience so far.
<h2>What are responsive search ads?</h2>
The responsive search ads feature is Google’s AI ad structure that will adapt to the internet user depending on what the technology has evaluated as most effective. Roos shared that “by entering 15 headlines and 4 descriptions, Google Ads will automatically test the combinations and display the best performing ads to the right customer. Responsive search ads maximize the relevance of the ad to the search term of the customer. More relevance means that your advertisement can enter more auctions. More auctions lead to a higher probability of the advertisement to win, which results in an increase in impressions and traffic.”
<h2>Why would someone want to use responsive search ads?</h2>
Google says that responsive search ads allow you to display more relevant messages to your potential customers and may even improve performance. For Roos, “Responsive search ads are of great value to each advertiser out there that wants to maximize the probability of conversions. Before, advertisers needed to decide whether or not an advertisement was relevant or performing well. Now, we let a machine decide which ads are performing best based on a multitude of variables that is impossible to take into account as a simple human being. It not only saves time, but it also leads to better customer experience in Google.”

Functionality wise, responsive search ads can be desirable because you are able to:
<ul markdown>
 	<li>Create flexible ads that can adapt to different device sizes</li>
 	<li>Save some time as you provide a set list of headlines and descriptions and Google will optimize the ad</li>
 	<li>Reach more people and increase ad group performance as combinations of your headlines and descriptions can generate more ads to compete in auctions and match more search queries</li>
</ul>
<h2>Why use Channable for responsive search ads?</h2>
Channable can be used to generate responsive search ads with dynamic information that updates the ads automatically. Dynamic fields use the information in your data feed to customize ads. One template can generate hundreds of variations of ads, headlines, and descriptions.

Yellowgrape was one of the first Channable clients to put Channable’s responsive search ads template to the test. Channable’s template was quickly deemed to Roos and the team as a valuable complement to starting with responsive ads as they realized “when using static ads, it can be hard to use up-to-date product information in your advertisements. In order to differentiate your ads from competitors, one must work with a feed management tool such as Channable. Creating advertisements in Channable can be done on different levels, such as brand-, category-, brand + category, and product level. By using keyword-related variables in a responsive search ad allows an advertiser to show relevant and up-to-date ads. This creates realistic expectations for the consumer. **Relevance level: 100%. Disappointment level: 0%.**”

<img class="alignnone wp-image-16656 aligncenter" src="https://media.graphcms.com/O1ZxcbCyTFOUixU8jVBc" alt="channable responsive search ads" width="652" height="249" />

Channable’s SEA tool has proven to help improve relevancy, personalization, and save time. With the responsive search ads template, Channable has strived to ensure even more efficiency and the means to support even higher quality ads. Please<a href="/contact" target="_blank" rel="noopener noreferrer"> get in contact</a> if you’re interested in Channable’s SEA tool and using Channable to generate responsive search ads. You can also <a href="/signup" target="_blank" rel="noopener noreferrer">open an unlimited free trial account</a> to get started.



Why use Google’s responsive search ads?

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://media.graphcms.com/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

Google is undeniably the current search engine leader. According to <a href="https://gs.statcounter.com/search-engine-market-share" target="_blank" rel="noopener noreferrer">stat counter</a>, 92% of internet searches were made with Google in 2018 worldwide. With such figures, it’s no surprise that advertising on Google is a favorite for online merchants. The success of this type of advertising is not only due to Google Ads, but also the unstoppable growth of Google Shopping.
<h2>What do product ratings in Google look like?</h2>
Product ratings on Google Shopping appear as a star rating. Written reviews can also appear in the organic search results in Google.
<img class="alignnone size-full wp-image-17038" src="https://media.graphcms.com/X2wrtnSkSUSPlkGxpPBu" alt="" width="1387" height="911" />

The rating is displayed on a scale that ranges from one to five stars. Ratings focus mainly on different aspects such as quality, materials, product features, user satisfaction, etc. Keep in mind, these ratings are for the product specifically not the seller. According to <a href="https://support.google.com/merchants/answer/6059553?hl=en-GB" target="_blank" rel="noopener noreferrer">Google</a>, the overall rating is compiled from various sources.

By clicking on product ratings, a potential buyer will be brought to the Google Shopping product page where all reviews are displayed. In addition to the ratings, this product page also displays the list of sellers/online shops that stock the item, prices, special offers, shipping information, and seller ratings.

<img class="alignnone size-full wp-image-17022" src="https://media.graphcms.com/MNwMId3SlSzFkgj9eXIw" alt="" width="1333" height="446" />
<h2>How do Google Product Ratings work?</h2>
Unlike the seller’s ratings, product ratings are specific to that individual product. Naturally, delivery experience, returns policy, and customer service all factor into a buying experience, Google product ratings are intended for the products themselves and not the sellers.

These product ratings are supplied by third parties, which can be different sellers, marketplaces, review sites, etc. To associate ratings to each product, Google uses unique product identifiers, such as GTIN or other data such as the SKU, the brand, manufacturer number (MPN), and the product URL.

If a search is very generic, for example “red t-shirt”, an overview of different models will be shown. When you click on one of the models, the ratings of the sellers will appear. Whereas, if a search term is more specific, includes the brand name or the specific seller, then only the ratings for this seller will be displayed.
<h2>Advantages of integrating product ratings into Google Shopping</h2>
<em>**Ratings and reviews can help you distinguish yourself from the competition.**</em>
Online shoppers are strongly influenced by the opinions of other consumers. Products with ratings are more distinguishable than those that do not, which improves conversions and therefore sales. If your listing has many positive reviews, it will be easier for you to sell.

<em>**More informed consumers**</em>
Opinions do not just allow one product to stand out against another, it also helps consumers make a decision. In most cases, product descriptions provided by sellers are often impersonal and partial, which makes customers wary. Therefore, customers value and trust the opinions of fellow customers more. Especially, when reviews provide information that is missing from the product description.

<em>**Improve your conversion rate**</em>
Customers who come to your online shop through Google Shopping are more likely to buy.
<h2>Steps to integrate reviews into Google Shopping with a Google Product Ratings feed</h2>
The first question you need to ask is: Do I have enough product reviews? You need to be able to supply <a href="/blog/infographic-product-feed-for-online-marketing">a feed</a> with a minimum of 50 reviews for all products, but where do you get them from? You can gather them from your own online shop, an external review site that you work with, and Google customer reviews.

Once you have enough reviews, follow the steps below:
<ol>
 	<li>First, you need to have a Google Merchant Center account that is linked to your online shop. If you do not yet have an account, you can find instructions on how to set one up in <a href="https://support.google.com/merchants/answer/188924" target="_blank" rel="noopener noreferrer">Google’s support center</a>.</li>
 	<li>Before you upload the feed, you need to complete <a href="https://support.google.com/merchants/contact/product_ratings_interest_form?hl=en&amp;visit_id=637000781696320879-1333004373&amp;rd=1" target="_blank" rel="noopener noreferrer">Google’s Product Ratings Interest form</a>.</li>
 	<li>Create the feed containing all the reviews. Google accepts it in an XML file format. Use Channable’s feed management tool to easily create such a file, notably as the required fields are already built into the tool. Meaning you can compile a Google Product Ratings feed in a few minutes.</li>
 	<li>Import the newly created XML/Product Ratings feed into the Merchant Center.</li>
</ol>
<img class="alignnone size-full wp-image-17027" src="https://media.graphcms.com/Zu2vREKoTDydrlDq1pV2" alt="" width="658" height="518" />

With Channable, you can modify your product data feed to the specifications of many Google products. You can create the perfect feed for Google Shopping, Google Display, Google Product Ratings, and even the Google Manufacturer Center. You can also set up the structure of your Shopping campaigns or create thousands of ads for Google Ads with the dynamic Channable SEA tool that uses information from your product feed. Channable is the most complete tool for managing all your marketing efforts on Google.

How to embed product ratings into Google Shopping?

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

GDPR. Those 4 dreaded letters. The<a href="https://edps.europa.eu/data-protection/data-protection/legislation/history-general-data-protection-regulation_en" target="_blank" rel="noopener"> General Data Protection Regulation</a> has instilled a certain amount of frenzy in the past few months. It is a new EU regulation introduced to harmonize data privacy laws across Europe to protect and empower EU citizens. But it needn’t be as scary or stressful as the media make it out to be (who would’ve guessed?). Admittedly, it was about time to update online data protection regulations, the previous one having been put in place a whopping 23 years ago. A time before Google (just), Facebook and Amazon.

The GDPR is being put into place to regulate the collection, storage, transfer and usage of personal data. For people, this is great news. For companies, this may mean a lot of paperwork but also an opportunity for companies to shine light on how they process personal information. Accordingly, these types of companies are coined **controllers** or **processors**, depending on what they do with the information. The **controller** determines the purpose and means of processing the personal data. **Processors** basically process personal data on behalf of the controller.

Naturally, due to the industry Channable is involved in, Channable is a processor as it processes a certain amount of personal data e.g. names, email addresses, and, if you use the order connection feature, order shipping information. Channable has received many inquiries into the actions that are being taken in preparation for GDPR. So to be more efficient, this post will cover how Channable is affected by GDPR and what you need to do.

Firstly, Channable holds the personal data of its users e.g. names and email addresses. This data is stored and encrypted in Channable’s servers. Therefore, a new privacy policy has been created to better communicate how Channable uses the personal data that you provide. In order to continue using Channable’s tool, you will need to agree to the new privacy policy which can be found in the tool.

The other personal data Channable processes is related to our order connection feature. As a processor, Channable doesn’t interpret or use the personal data that is received from order connections. However, as many of Channable’s clients are sub-processors/controllers and have inquired about documentation, Channable has created its own Data Processing Amendment (DPA) to save you time and effort.

To see whether you will need to read and sign the agreement Channable has made, just follow the flowchart below.

<img class="alignnone size-full wp-image-9035" src="https://media.graphcms.com/8Zv5m2ZzQXiqfLKapxQb" alt="" width="800" height="1028" />

Depending on where you ended in the flowchart you will either have to do:

1) read and accept the new Privacy Policy

2) and read and sign the DPA

The new documents can be found in the tool under Company settings &gt; Legal &amp; compliance.

<img class="alignnone size-full wp-image-9020" src="https://media.graphcms.com/yoHaWbwQTGLkEg1eORRP" alt="screenshot channable GDPR" width="721" height="448" />
<h3>The new and improved Privacy Policy</h3>
Our reviewed Privacy Policy makes it clearer for you to know what data Channable stores about you, how it is protected and how you can amend/delete it.

Here's a brief summary of the Privacy Policy:
<ul markdown>
 	<li>If you use Channable, Channable may ask or gather personally identifiable information from you (e.g. email address, phone number, address) in order to contact, identify and invoice you</li>
 	<li>Channable may also collect information that your browser sends (e.g. IP address, browser type, browser version, the pages in our tool that you visit, the date of your visit) in order to improve the Channable tool or its website</li>
 	<li>Channable will never sell or trade any personal information to third parties</li>
 	<li>Channable will do everything in its power to protect and secure your personal information</li>
</ul>
Some ways your data may be used:
<ul markdown>
 	<li>To deal with inquiries you send to Channable</li>
 	<li>To create and administer records of how you use Channable</li>
 	<li>To provide you with information and access to resources that you request from Channable</li>
 	<li>To provide you with technical support</li>
 	<li>To improve Channable’s website</li>
 	<li>To improve Channable’s customer service</li>
 	<li>To send you more information about the company and new possibilities within the tool (via newsletters that you opted in to receive)</li>
</ul>
<h3>The Data Processing Amendment</h3>
For customers who benefit from our order connection feature, the DPA will be found in the tool, awaiting your approval. The document explains what Channable does with all the personal data that is retrieved from the order connections.

In short the DPA document states:
<ul markdown>
 	<li>Channable uses 2 kinds of different "personal information": 1) information for delivering technical support and 2) information of clients' customers in the form of order information</li>
 	<li>Channable processes the personal data from order connections to provide you with order synchronization and with technical support if you seek it</li>
 	<li>Channable will not accept sensitive data (data that can be used to uniquely identify someone) for processing</li>
 	<li>Channable allows you to delete personal data at any given time on request whilst you’re a paying client of Channable</li>
 	<li>If you decide to stop using Channable and notify us of this termination, Channable will destroy or return any of your customer data that is in its possession if requested. Any deleted data will be properly deleted 30 days after the subscription has ended.</li>
 	<li>The security measures Channable currently has in place to protect your data are: the pseudonymization and/or encryption of personal data, the ability to ensure ongoing confidentiality, integrity, availability and resilience of data processing systems and services, and regularly testing and evaluating whether these measures are effective</li>
 	<li>The staff at Channable that work with personal data comply with Channable’s security measures</li>
 	<li>If a data incident occurs, it will be immediately communicated to you via email</li>
 	<li>If you would like to request an audit to verify our compliance with GDPR you are welcome to but you are responsible for any costs and you can only request it once in 12 months.</li>
 	<li>Within Channable, you are able to access customer data, correct any inaccurate customer data, restrict the processing of it and export or delete it</li>
 	<li>You authorize us to use sub-processors (though they’re only allowed to access and use customer data to the extent that they’re contracted to). A list of our sub-processors can be found in the document as they are subject to change.</li>
</ul>
You will need to agree to the new Privacy Policy, and potentially the DPA, to continue using Channable’s services.

Hopefully now you’ll be able to rest easy knowing that Channable has always prioritized data protection and privacy. Everybody at Channable tries their utmost best to deliver a service that you can trust in. If you’re not yet a customer of ours, feel free to <a href="/signup">create a free trial account </a>or <a href="mailto:support@channable.com">chat to one of our support members</a> to find out more about how Channable can make selling online a piece of (safe) cake.

A small update on what to expect from Channable’s GDPR preparations

Bing may be responsible for a modest <a href="https://gs.statcounter.com/search-engine-market-share/all/united-kingdom" target="_blank" rel="noopener">7.24% of the share from the search engine market in the UK</a>. But at the beginning of 2018 the search engine platform was counting, on average, <a href="https://secure.bingads.microsoft.com" target="_blank" rel="noopener">6 billion monthly searches</a>. Therefore, there is no need for us to explain why there is definitely huge potential in using Bing Ads to reach your customers. Before telling you how to master Bing Ads and explaining to you how Channable can rock your Bing Ads, here is a little bit more insight into the service.
<h2>What are Bing Ads?</h2>
Bing Ads is essentially Microsoft’s version of Google AdWords. Similar to AdWords, Bing Ads is a pay-per-click (PPC) advertising system. It is part of the web search engine called Bing. Signing up to Bing Ads is free, you’ll pay only when someone clicks on your Text Ads. As Bing says: “no click, no charge”.
<h3><em>Text Ads</em></h3>
Once you’ve created your Text Ads in Bing, they will appear on the top or to the right of Bing, Yahoo, and MSN search results.
<p style="text-align: center;"><img class="alignnone wp-image-9920 size-full" src="https://media.graphcms.com/NaT8jbT361rGWTIjudCA" alt="" width="600" height="405" />
<em>How a text ad appears on Bing.</em></p>
<p style="text-align: left;">Your ad position will be determined by different factors such as how high your bid is compared to your bidding competitors, your click-through rate or how closely your ad and website fit with the keyword. Similarly to AdWords, you can target your ads to geographic locations, times or days of the week, etc.</p>

<h3>**<em>Product listing Ads</em>**</h3>
Again, similar to Google, you can create Bing Shopping ads and use Shopping Campaigns to organize, manage, and bid for your Product Ads. Like with the Google Merchant Center, the Bing Merchant Center allows you to create Product Ads for each of your items. Product Ads showcase your items in a larger format with images, text, pricing, etc. Don’t mistake them with Text Ads (see the above picture for an example).
<p style="text-align: center;"><img class="alignnone wp-image-9925 size-full" src="https://media.graphcms.com/qnpjJuVmQty2PXRNFevY" alt="" width="600" height="405" />
<em>How a Product Ad will appear on Bing.</em></p>

<h2>Why should you use Bing Ads?</h2>
Of course, you don’t tell someone to “Bing” something but rather “Google” it. However, there are still good reasons for you to start using Bing Ads:
<ul markdown>
 	<li>Bing Ads can connect you to millions of internet users that are NOT using Google.</li>
 	<li>The competition is lower than AdWords and therefore Bing Ads is known to be “cheaper” than AdWords.</li>
 	<li>If you're already using Google Adwords, you can easily sync your campaigns to Bing Ads, but this comes with constraints*.</li>
</ul>
* <em>Imagine you want to create a specific campaign for Bing, this option will prevent you from it. But if you are using Channable and our SEA tool, you can copy your ads’ templates to the Bing Ads generator and still manage your ads specifically for Bing exactly as you want them to be.</em>
<h2>Bing Ads within Channable</h2>
Maybe you already know that Channable has a <a href="/products/ppc-tool" target="_blank" rel="noopener">special SEA</a> tool that enables you to create thousands of dynamic ads for AdWords based on the information in your product feed. Therefore we thought, why not offer a similar feature for Bing Ads!
Here a handful of reasons why it’s a good idea to use a tool like Channable to create your Bing Ads:
<ul markdown>
 	<li>The SEA tool is very intuitive and user friendly, which helps you to create your campaigns effortlessly.</li>
 	<li>Automatically create thousands of customized Bing Ads based on your feed with the ad template.</li>
 	<li>Everything will be updated automatically: Channable retrieves all new information from your feed daily or even up till every hour and updates your ads accordingly.</li>
 	<li>New items are automatically added, into the right campaign and ad group, and with the correct advertisement.</li>
 	<li>You decide which (dynamic) attributes you’d like to use in your text ad (i.e fluctuating price, brand, title or stock).</li>
 	<li>Create your own A/B testing template: generate different ad templates for your items in just a few clicks to see which ad performs better.</li>
</ul>
In Channable, there are two ways to easily generate your Bing campaigns.

1) As mentioned above, you can copy rules and templates from Channable’s AdWords generators into your Bing Ads generators. After that, you can fine-tune the ads for Bing, within Channable, in anyway you like.
<p style="text-align: center;"><img class="alignnone wp-image-9926 size-full" src="https://media.graphcms.com/EHzyTZGdT6adCDKTVPpg" alt="Bing Ads Channable" width="600" height="372" />
<em>Push thousands of custom ads for all of your items to Bing.</em></p>
2) Generate your campaigns for Bing from scratch, based on the feed containing all your items’ information. The first step in creating ads is selecting the level on which you want your campaigns to be generated (i.e. brand level - would create a campaign for every brand in your feed). The next step is to simply construct your Bing ad groups, ads, keywords and negative keywords. Channable’s Bing ads generators and templates make advertising with Bing simple and easy to implement.
<p style="text-align: left;">So, if you already know <a href="https://support.channable.com/hc/en-us/categories/115000528889-Dynamic-Ads" target="_blank" rel="noopener">how the SEA tool works within Channable</a> you can get started right away! If you don’t have yet a Channable account, <a href="/signup" target="_blank" rel="noopener">sign up here</a>. If you do, <a href="/contact">contact us </a>to enable the Bing feature for you and start setting up your Bing campaigns, as it works pretty much in the same way! Awesome, right?</p>

Why you should consider using Bing Ads

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

**Sell in the land of watches and chocolate**
From 2012 to 2017, the e-commerce sector grew by 53% and this trend will continue over the next few years. Even if it took the Swiss a bit longer to use online marketplaces, nowadays Swiss consumers love to shop online. Last year, they spent almost 9 billion Swiss Francs (spread amongst only 8 million inhabitants) on the internet. In 2017, almost 20 percent of all online sales were made on webshops from abroad. According to <a href="https://blog.carpathia.ch/2018/02/20/vsv-gfk-zahlen-2017" target="_blank" rel="noopener">carpathia</a> over the next three years, foreign trade is expected to rapidly increase by another 20 percent. Now is the perfect time to start an expansion into Switzerland. Do you want to jump on the bandwagon? You can profit from the success of international marketplaces and the trend of shopping from abroad if you join the Swiss market now.

<img class="aligncenter size-large wp-image-11682" src="https://media.graphcms.com/FXBWIwi8TPeZ83bG49H2" alt="" width="900" height="512" />

**The Swiss particularities**
International online retailers are on the rise and are unstoppable. But, how do you conquer a market that is resilient? This is a question raised by many online retailers who want to sell their items in Switzerland. Swiss people like Swiss products but competition from abroad is increasingly putting Swiss online retailers under pressure. The Swiss online marketplaces have to compete with vendors and marketplaces from abroad. The online marketplace, Digitec Galaxus, is still the market leader but international players in e-commerce are catching up. Players such as Amazon - who only launched in Switzerland in 2018, Zalando and AliExpress were all in the top 10 top-selling marketplaces in Switzerland last year.

Foreign vendors must make an extra effort and offer good deals to convince Swiss citizens to commit to purchasing. Alongside logistical and administrative hurdles there are further obstacles such as insufficient product information. Product specifications must be communicated as clearly as possible, which can be solved easily with a feed management tool if international vendors want to successfully sell their goods and services in Switzerland.

**Climbing over the Matterhorn to reach the Swiss market**
Cross-border trade in Switzerland requires some knowledge in the areas of VAT, customs clearance and logistics. In many cases, it pays off to work with logistics partners who are specialized in offering tailor-made solutions.

**What are the most important points to consider when trading online from abroad to Switzerland?**
<ul markdown>
 	<li>**Language:**
Multilingualism is an important feature of Switzerland as there are 4 official national languages spoken in the small country. If your online shop is available in at least two languages (German and French are the majorities) you already have an advantage in the Swiss market.</li>
 	<li>**Currency:**
The goods and services should be offered in Swiss Francs. Not only the price but also the payment methods are decisive. According to the ecommerce news magazine, bill payment is the most popular method, but credit card, PayPal and PostFinance should not be missed. If you sell your products only on marketplaces, no need to adapt the currency on your website, because the sale will take place directly on the marketplace. Problem solved!</li>
 	<li>**Customs and shipping:**
When importing your products, you must complete a customs declaration for each parcel with the price of the goods in Swiss Francs. For each package there is an import and sales tax. That sounds pretty complicated and laborious? That's why there are logistic solutions that pick up orders in your existing warehouse in Europe and process the entire import customs clearance. You don’t need a warehouse or company location in Switzerland to offer customers the same ordering convenience as Swiss e-commerce retailers. For returns, you will receive a refund for the import duties. More information can be found at the <a href="https://www.ezv.admin.ch/ezv/en/home/information-companies/declaring-goods/importation-into-switzerland/courier-by-post--online-shopping--mail-order-company.html" target="_blank" rel="noopener">Swiss Customs Administration</a>.</li>
 	<li>**Taxes:**
Value added tax (VAT) is very low in Switzerland. It amounts to 7,7% of the assessment basis. A reduced rate of 2.5% applies for certain goods (e.g. edibles, books, magazines and medications).</li>
</ul>
&nbsp;

<img class="alignnone size-large wp-image-11793 aligncenter" src="https://media.graphcms.com/c1WUFI3zTdSZU1cpjqzw" alt="" width="555" height="1024" />

**The most lucrative Swiss marketplaces**
The <a href="https://www.galaxus.ch/en" target="_blank" rel="noopener">Digitec Galaxus AG</a> and <a href="https://www.ricardo.ch" target="_blank" rel="noopener">ricardo</a> are the main Swiss marketplaces in the e-commerce market.
<ul markdown>
 	<li>**Digitec Galaxus**
Digitec Galaxus AG is the largest online marketplace in Switzerland. With about one million active customers, Digitec Galaxus is the #1 online store in Switzerland. It had 861 Billion revenue on the platforms digitec.cg and galaxus.ch in 2017. Both marketplaces offer a broad and growing sortiment. Digitec Galaxus works with established and select vendors. As a retailer, you pay no basic fees but will be subject to a sales commission, when you sell an item. For EU merchants Galaxus offers a customs clearance solution, the EU hub. Read more about <a href="https://www.galaxus.ch/en/page/become-a-merchant-12462">how to become a merchant</a>.</li>
 	<li>**ricardo**
ricardo.ch is more than just a marketplace, it’s an online auction house and has a very high reach in Switzerland. The listing of products on ricardo is free. You only pay a commission fee of 9% on each sale.</li>
</ul>
The following channels are also very popular in Switzerland: Amazon, Zalando, AliExpress, Wish, Facebook, Shopping.ch and Google Shopping.

Channable offers marketplace connections to Digitec Galaxus and ricardo, and links to many other Swiss online sales channels. With our tool you can adapt your product data according to the requirements of the marketplaces and list your products automatically on the channels.
Do you want to start selling in Switzerland? <a href="/signup" target="_blank" rel="noopener">Get started</a> and conquer the Swiss market!

How to conquer the Swiss online market

The first Black Friday was in 1951, the first Cyber Monday in 2005. While these days were mainly a US phenomena for a long time, in the last couple of years Europe also joined the hunt for perfect deals. In 2017, 91% of UK retailers offered Black Friday deals (as opposed to 81% in the US). In the EU, customers spent 508 percent more on Black Friday than they did on an average Friday. Revenues are increasing every year, so it’s the perfect time to join the bustle! With our 6 tips, you won’t miss out on the hordes of customers.
<h2>Get started</h2>
Everything starts with a plan. Think about what your marketing budget is, what your discount will be, which products are relevant for Black Friday and Cyber Monday and where you want to sell or promote: marketplaces, comparison websites, affiliate networks, social advertising, etc.
<h2>Be seen where it’s relevant</h2>
To reach as many potential customers as possible, you’ll want to be seen. This might already be a challenge on normal days, but for the kickoff of the holiday sales you'll be in need of additional exposure. Channable’s got your back! Decide which platforms are relevant for your business and get there with Channable. Easily send your product feed in to more than <a href="/integrations" target="_blank" rel="noopener noreferrer">2500 marketplaces, price comparison websites and affiliate platforms</a>. One of the advantages of using a feed management tool for increasing exposure is that your product data (prices, stock, etc) on platforms are synchronized with your website. Pretty relevant during a period where you offer sale prices and stock level might vary, right?
<h2>Filter &amp; optimize your products</h2>
Depending on the platform, you have to decide if you really want to advertise all products - or only the ones that are on sale, top sellers or premium products. You could <a href="https://support.channable.com/hc/en-us/articles/115002827265-What-are-examples-of-common-rules-" target="_blank" rel="noopener noreferrer">filter products</a> and only send e.g. products over €50 to Amazon. Or, how about automatically <a href="https://support.channable.com/hc/en-us/articles/115002827585-Rule-append-value" target="_blank" rel="noopener noreferrer">adding the word ‘SALE’ to every title</a>, or adding the original price into the description? That’s all possible without hassle. Learn <a href="https://www.youtube.com/watch?v=gmI9QpxXZsc" target="_blank" rel="noopener noreferrer">how to optimize your product feed</a> before exporting it! Don’t forget to <a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-" target="_blank" rel="noopener noreferrer">exclude items</a> that are out of stock.
<h2>Advertise anywhere</h2>
In addition to the people who are already browsing price comparison websites or marketplaces, you might want to reach the shoppers who haven’t decided yet and surprise them with your Black Friday deal. Think: Facebook Ads, Google or Bing Text Ads, Google Shopping or display ads through affiliates. How do you use them without spending days creating campaigns? Easy, with Channable you can adjust your product feed to the needs of the export platform, even set up entire search campaigns, ad groups and ads <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">with a few clicks</a>.
<h2>Show what you’ve got</h2>
It’s important to display the most recent stock level so that customers don’t try to order products that might be sold out. Many export platforms fetch product information once a day, even Channable does by default. That means that your stock level on export platforms can be a day old. To always have the latest stock information, Channable offers extra runs. This way your product information gets updated up to 24 times per day. Therefore, customers won’t leave your site disappointed after they realize that your product is sold out. Check out Channable’s <a href="/extra-runs" target="_blank" rel="noopener noreferrer">holiday promotion</a> for extra runs! Note: Make sure the export platform allows multiple updates a day if you want to benefit from the extra runs.
<h2>Sell fast, send fast - The aftermath</h2>
Congrats, you’ve made it through Black Friday and Cyber Monday, and you’ve sold more than you expected! That’s awesome. The money has been made, now you have to please your customers by sending them their new goods as fast as possible. With Channable’s order connections, all your orders from various marketplaces can be imported automatically into your shop system . No more copy-pasting addresses, or manually updating stock numbers. A direct API-connection between your online store and the marketplace syncs everything automatically. At the time of writing, Channable supports order connections with Magento, Lightspeed, WooCommerce, Divide, Prestashop and Shopify shops. If you are not using any of the mentioned shop systems, you can connect your shopsystem to the Channable API. Read more about <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">order connections</a>.

Ready to begin the sale of the year? <a href="/signup" target="_blank" rel="noopener noreferrer">Start your Channable trial now! </a>

How you can get the most out of Black Friday & Cyber Monday

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://media.graphcms.com/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://media.graphcms.com/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://media.graphcms.com/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was <a href="https://www.iprospect.com/en/us/our-blog/googles-expanded-text-ads-are-now-bigger-and-better/#" target="_blank" rel="noopener noreferrer">warmly welcomed</a> by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://media.graphcms.com/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://media.graphcms.com/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://media.graphcms.com/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

In the Netherlands alone, approximately 124 million kilos of textiles per year end up in rubbish tips and are incinerated, which makes reusing clothes deemed fundamental in today’s mass produced society. The trend is not a new one but it’s one that deserves promotion. Year on year unsustainable, fast fashion is having lasting effects. A clothes swap is an event that can stimulate reusing clothes and improve the CO2 footprint of individuals. Afterall, as the saying goes, one man’s trash is another man’s treasure.
<h2>But how?</h2>
Channable’s marketing team took responsibility to schedule the event, hunt for resources - everything from sourcing hangers and mirrors to what refreshments to serve - and manage correspondence with the charities.

The charity chosen to raise money for was Make-A-Wish. A charity that Channable has long supported and is particularly important to certain employees. Make-A-Wish is an organization that goes about fulfilling the wishes of terminally ill children.

In addition, any left over clothes were donated to the ReShare movement by Leger des Heils (The Salvation Army). Leger des Heils is the largest clothing collector in the Netherlands and recycles around 26 million kilos of clothing a year, either to new owners or breaks materials down to be repurposed.

&nbsp;

<img class="wp-image-14152 aligncenter" src="https://media.graphcms.com/fE1nTRxBQAW5DzdaanjJ" alt="clothes swap channable" width="461" height="346" />

&nbsp;
<h2>The day</h2>
The evening itself was a lot of fun for everyone involved. It consisted of prosecco, sushi, laughs but most importantly clothes swapping. Everyone at the office contributed to the mountain of clothes that was up for grabs. In return, everyone walked away with many new items and yet over seven bags of clothing were salvaged and donated. In addition, over 130 euros was collected and donated to Make-A-Wish.

It is Channable’s honour to be able to participate in more sustainable initiatives and support the projects that are important to its colleagues. To read more about what other sustainable contributions Channable has made to society, check the CSR page.

<img class=" wp-image-14149 aligncenter" src="https://media.graphcms.com/4NwlF4GjQuaSTsIBfCbv" alt="Channable clothes swap " width="500" height="375" />

Channable clothes swap: Spring cleaning never felt so good

<h2>Move around</h2>
From the beginning of Channable, there has been standing desks. For those who are not familiar with this concept, it’s a desk that can be altered in height. It means you do not have to be bound to sitting at (or, in some not so exceptional cases, lying on) your desk; providing you with the choice to sit or stand whilst working. When Channable moved offices in August 2017, it recognized people’s enthusiasm for these height adjusting desks and ditched all other types of desks, to make sure everybody would always have the possibility to switch up positions throughout the day.
<h2>Move even more</h2>
There are many kinds of people; one kind loves to stretch and flex their muscles more than the others. For that reason, as of May 2018, yoga sessions are hosted at the beautiful Channable office once a week. A qualified yoga instructor leads an hour of Vinyasa Yoga, to ensure that the Channable yogis move every muscle, providing relief to all the aches and pains that come with desk jobs.

<img class="wp-image-14160 aligncenter" src="https://media.graphcms.com/lpZo6sCUSuGooqPaxGJe" alt="Channable yoga" width="491" height="368" />
<h2>Relax to the max</h2>
To start 2018 in the best way, Channable’s employees had the pleasure of welcoming Esther. Ever since, Esther has become everyone's favorite person to see around the office. You may be wondering, who Esther is? Well, Esther is a masseuse! Everyone at Channable gets to enjoy twenty whole minutes of pure relaxation during their workday.

Esther mentions on her <a href="https://de-stoelmasseur.nl" target="_blank" rel="noopener">website</a> “I love to give people some time to themselves in which they can relax and reenergize”. Isn’t that all that a company could wish for? A team of relaxed and energized people, able to give their best.
<h2>The Channable soccer team</h2>
Next to weekly yoga classes, Channable also has a footy team that plays every week. The team, ‘Rentable’, consists of men and women from both Channable and Rentman and plays every Wednesday evening against another local company or team of friends. Whereas ‘normal’ soccer seasons tend to have a break during winter and summer, these die-hards play a match every week, three seasons a year, come rain or shine. If you’re ever in the neighborhood and recognize our orange/blue kits; come see some winners in action.

<img class="wp-image-14161 aligncenter" src="https://media.graphcms.com/z1htz57lR6qbzgdhhXtF" alt="" width="495" height="329" />

If none of the above suit you, there are many other hobbies or after-work activities to be found at Channable. Many Channable employees regularly play Ping Pong, and really test their skills at the biannual tournament. Next to that, there are groups that meet to batter opponents in squash, battle on the padel court, and climb to new heights in bouldering halls.

For some, sports are just not their thing. These Channable employees can often be found hanging out at the in-house bar or playing a heated game of FIFA. Even better still? Channable’s doors are open to their friends, family, clients, prospects and more, so feel free to join if you want to see how Channable play!

Channable loves its people

<h2>Recognize, encourage and appreciate</h2>
It can be difficult for young artists to start a career and gain visibility. That’s why Channable wants to offer a platform with this initiative. Channable has opted for a collaboration with the Fine Art course at the HKU. Hanging the works from this creative resource in Utrecht makes Channable proud.
<h2>New in old</h2>
At the HKU, the students of the Fine Art program learn to develop ideas, translate them into visual work and display their own style. In January 2018, Channable started a project to alternately hang the artwork of Fine Art students in its offices. This gives the third-year students an opportunity to display their art on the walls of a beautiful old building in the center of Utrecht. Consequently, the employees and visitors of Channable can enjoy the creations from the latest art generation from Utrecht. The art pieces are on loan to Channable, which means the student is financially compensated for their decorative contribution to the Channable office.
<h2>Introducing the latest artist</h2>
First up is Robin Speijer. She caught our eye with the special details she incorporates into her paintings.

[caption id="attachment_14244" align="aligncenter" width="267"]<img class="wp-image-14244" src="https://media.graphcms.com/LaCvvtizQA2YR62b5WSN" alt="laces robin speijer" width="267" height="345" /> Robin Speijer. Laces, 2017.[/caption]
<blockquote>"I am fascinated by details and I paint different textures enlarged on canvas or panel. Soft materials, such as hair and textiles, are often the subject of my paintings. During my process, I collect many photographs from which I make a selection and frame a detail. I search for certain combinations of colors, light, contrast, and levels of sharpness. I then make a series of paintings in which I depict the material in various ways."</blockquote>
<em>You can view more of Robin's work here: <a href="https://robinspeijer.com" target="_blank" rel="noopener">https://robinspeijer.com</a></em>

The second young talent is Bas Heinen. Bas has been drawing since childhood and was 21 when his art was chosen for the Channable office. In order to be able to work more with contrasts and colors, he started painting and in 2015, he started the Fine Arts course at the HKU.

[caption id="attachment_14249" align="aligncenter" width="313"]<img class=" wp-image-14249" src="https://media.graphcms.com/BSeQrN2eQpqP6ZhZJYFu" alt="Blue morning Bas Heinen" width="313" height="290" /> Bas Heinen. Blue, Morning, 2018[/caption]
<blockquote>"I am interested in depicting the environment with an emphasis on nature. In my paintings, the focus is on creating a serene representation of my impressions on canvas. The works exhibited at Channable offer a moment of peace in the hectic lives of the Channable team. During the painting process, I examine various ways in which nature can be depicted. In each series, I try to work with light, contrast, and depth in different ways, to convey the atmosphere as accurately as possible."</blockquote>
&nbsp;

Young company supports young artists

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://media.graphcms.com/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://media.graphcms.com/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://media.graphcms.com/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://media.graphcms.com/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://media.graphcms.com/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://media.graphcms.com/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://media.graphcms.com/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://media.graphcms.com/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3><b>An insight into today’s job industry</b></h3>
<span style="font-weight: 400;">The job industry is a dynamic and fast paced market with vast numbers of job vacancies opening and closing daily. Job agencies are also faced with the huge task of managing job ads for multiple markets, cities and even countries. The magnitude of online job vacancy data feeds has led to an increase of issues. </span>

<span style="font-weight: 400;">Issues such as: displaying and paying for job ads that have already been fulfilled, not reaching the correct candidates, not meeting the specifications of a selected job board or other platform and finding that individually uploading, modifying and pausing ads is (inevitably) time consuming and expensive.</span>

<span style="font-weight: 400;">Display advertisements, text ads and job boards, are just a few channels and methods of how jobs vacancies can be spread. However, they in turn are coupled with their own issues. If you want to reach the maximum number of people in your market, you’ll want your ads to be visible on as many outlets as possible. </span>

<span style="font-weight: 400;">Creating new job ads every time a vacancy is opened is an ordeal in itself. But the moment those vacancies are filled, it is necessary to go through and pause or update every single ad on every single platform. Luckily, some of these platforms allow you to upload your feed, happy days! Unfortunately, the necessary information is different for every job board, so lots of time is spent filling it in manually. Furthermore, remember those text ads you wanted to create on job level...good news, there is a way to simplify the process. </span>
<h3><b>Introducing: Feed management possibilities for advertising jobs</b></h3>
<span style="font-weight: 400;">Data feed management tools like Channable can provide both employers and job agencies with the means to ease the process of:</span>
<ul markdown>
 	<li><span style="font-weight: 400;">Ensuring that job vacancies are posted at the appropriate time to the right audience</span></li>
 	<li><span style="font-weight: 400;">Automatically pause job adverts that have already been fulfilled</span></li>
 	<li><span style="font-weight: 400;">Save time, money and resources by using only one dashboard to advertise job openings everywhere online</span></li>
</ul>
<span style="font-weight: 400;">By using Channable as a middle man between your data feed and the places for displaying job openings, stakeholders of the job industry can relax. The information can be smoothly managed during the day, minimizing the need to manipulate it manually out of office hours.</span>

<span style="font-weight: 400;">But don’t take it from a blog post, Blue Mango Interactive is a marketing agency for Randstad, one of the world’s leading HR service providers, and also a happy Channable client:</span>
<blockquote>
<p style="text-align: center;"><i><span style="font-weight: 400;">"With more than 4,000 vacancies in 26 different industries in 2,402 cities continuously throughout The Netherlands, Randstad is one of the biggest job boards in The Netherlands. Thanks to Channable's ad generators, we can create, activate and pause all these Randstad vacancies automatically and in real time with very specific and dynamic keywords, ad copy and landing pages."</span></i></p>
<p style="text-align: center;"><i><span style="font-weight: 400;">Gemma van Dorst - Search Specialist at Blue Mango Interactive</span></i></p>
</blockquote>
<h3><b>Using Channable to help post your job ads</b></h3>
<span style="font-weight: 400;">So how can Channable help you? First and foremost, it provides you with the means to optimize and fulfill your data feeds according to the specifications of over a thousand channels, including Google and Facebook. These platforms attract many applicants and offer versatile recruitment opportunities. Many agencies also turn to third parties like job boards to list their vacancies. But displaying on multiple channels is also beneficial for re-marketing strategies, as you can control what information gets shared on which platform. </span>

<span style="font-weight: 400;">Custom CSV files can be created in Channable too. This is a true time saver if you want to organize and segregate your data feeds into i.e. market specifications. Extracting all jobs of a certain criteria from your master feed and placing them into one custom CSV enables you to create specific rules for only that criteria without having to import a second master feed. Perhaps you want to separate student jobs from executive jobs, and place them on different channels to reach the right target audience - this can all be easily arranged with a Channable custom CSV! </span>
<h3><b>How to advertise job vacancies with dynamic text ads in Channable</b></h3>
<span style="font-weight: 400;">Creating text ads at the individual job level can be a real nuisance. Merely setting up the ad is time consuming but the process is further extended when monitoring the ads to ensure they’re up-to-date and relevant. Their continuous adjustments make it further time consuming and costly, which is why our tool can be a blessing. By partnering Channable and your data feed, you can automatically generate dynamically templated campaigns, AdGroups, text ads and keywords that will then be automatically paused when fulfilled. This is because the information will already be in your data feed.</span>

<span style="font-weight: 400;">You’re in control and can decide which fields from your feed you’d like to use. Do you want a campaign on city level and ad groups on vacancy level? Or do you want campaigns on industry level and ad groups on city level? Make your life easier and <a href="/signup">give it a try</a>. Use one template for hundreds of ads! See our example below of how you can create potentially hundreds of unique ads depending on the industry, region and number of vacancies; your data feed will fill in the blanks.</span>

<img class="aligncenter wp-image-7585 size-full" src="https://media.graphcms.com/pPxqhcRWSIyR4n7EqevW" alt="" width="1067" height="466" />

<span style="font-weight: 400;">Ads are automatically paused within our tool based on the smart rules you set up. Set up the right templates for the right campaigns and let the Channable text ads feature do the work. You specify when to pause ads; for example, if a vacancy is fulfilled or when there are less than 5 vacancies in a city or branch, because you can even create branch specific ads. Channable has the potential to specify your AdWords ads to your taste.</span>

<span style="font-weight: 400;">Channable offers this feature for <a href="/products/ppc-tool">Google Ads</a> and will also soon launch this feature for Bing Ads, which is perfect if you serve markets and target audiences where Bing is favoured. Channable’s got your back. </span>

<span style="font-weight: 400;">Channable works hard to streamline everyone's online experience, not just the obvious contenders. Data feed management can help the job industry with its core business. We invite you to try it for yourself with our</span><a href=""><span style="font-weight: 400;"> free trial</span></a><span style="font-weight: 400;"> and discover how else Channable can improve your online job vacancies.</span>



Advertise Job Vacancies Online with a Feed Management Tool

Have you tried using Google Analytics in Channable’s rule functions? Users who have coupled with their Google Analytics account can use this information as creatively as you like. You can either specify the selection you make (“if”) with Analytics variables such as sessions, conversion rate, bounce rate, revenue or transactions, or create actions (“then”).

<img class="alignnone wp-image-7649 size-full" src="https://media.graphcms.com/YUenyT4SqKjIT5Qe2W6N" alt="" width="872" height="378" />

Skip straight to rules and go ahead and experiment with using Analytics in the “if” or “then” section. Adding Google Analytics information to your feed with a custom label can help you differentiate certain products i.e. bestsellers or lower-converters. Create new custom labels in setup&gt;edit mapping to use in the “If” or “Then” part of your Google Analytics rule to differentiate certain products.

In the example below we create a new field called <b>bestseller</b>. So any product with a conversion rate greater than 3 will now have the value yes in the bestseller field. This is the information we can then transfer to i.e. the Shopping or Facebook feeds by adding the bestseller field in the finalize step. Why? Because you can then easily push certain products based on the performance within your AdWords or Facebook Business Manager account.

<img class="alignnone wp-image-7650 size-full" src="https://media.graphcms.com/JNAzXUiJSnGyYWodbe9Q" alt="" width="1244" height="347" />

As of the end of 2017, you can now use the Google Analytics variables in the “Then” section to execute actions. Create statements such as calculating actual return on ad spend (ROAS) to measure the efficiency of your digital advertising campaign by using our mathematics rules.

<img class="alignnone wp-image-7651 size-full" src="https://media.graphcms.com/uvCfhhKQ42pqaObpVfJg" alt="" width="872" height="378" />

&nbsp;

Finally, analytics can be added to your feed in the finalize step so you can send this information to your platform of choice.

&nbsp;

<img class="alignnone wp-image-7652 size-large" src="https://media.graphcms.com/OAe9gwjhR3KrhpH6dtTg" alt="" width="900" height="674" />

If you find a creative way to include Google Analytics in your rules, <a href="mailto:support@channable.com">let us know</a>! We love hearing how you use Channable.

Quick tips to using Google Analytics in Rules

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://media.graphcms.com/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://media.graphcms.com/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

Running ads on <a href="/integrations/facebook-product-feed">Facebook</a> and <a href="/integrations/instagram">Instagram</a> is one way to go, giving you the chance to reach the right people this season. Learn more about the power of these platforms and how you can use your holiday catalog last-minute to create ads that capture attention in no time.

<img class="aligncenter size-full wp-image-18324" src="https://media.graphcms.com/IwH0ymEoTZSg4xXmvVO9" alt="" width="800" height="1014" /> <img class="aligncenter size-large wp-image-18330" src="https://media.graphcms.com/vHOXIOzeRXegfDuB55Du" alt="" width="788" height="1024" /> <img class="aligncenter wp-image-18335" src="https://media.graphcms.com/Q9rRN1b6S92WOyWhhURM" alt="" width="800" height="1185" />

Last-minute Christmas Ads for eCommerce [infographic]

If you are working in <a href="/integrations/google-adwords-tool">Google Ads</a> or <a href="/integrations/microsoft-advertising">Microsoft Advertising</a>, you’ll no doubt know their character limits by heart: 30 for headlines and 90 for descriptions. But what does that look like visually?

We know you are busy people and don't have time to count each character - especially if you’re using dynamic fields in Channable’s ad generators. Therefore, Channable has included a visual warning in the SEA tool template builder for when you exceed the limit.

The visual warning will turn the field in question red and will notify you what the character limit is. Even better still, if the error occurs because you are using a dynamic field (those blue and pink ones), Channable will display which percentage of the values exceed the character limit.

<img class="alignnone size-full wp-image-15225" src="https://media.graphcms.com/YkKyowfREGHumMMGggDy" alt="" width="1000" height="548" />

For instance, if you decide to use the title field as the headline 1, but 10% of your titles are longer than 30 characters, Channable will display a warning reading “Around 10% of values are longer than 30 characters”. This will save you jumping back and forth between the preview and the ad groups steps. To fix fields that exceed character limits, you can either create rules to shorten the values or use the handy back-up templates.

The character limit percentage warnings will be displayed in the ad template section AND the sitelinks section.

Make your ads more relevant, faster, and error-free with <a href="/products/ppc-tool">Channable’s SEA tool</a>. Curious to know more about how you can benefit from ad generation and Channable’s SEA tool? Get in <a href="/contact">contact </a>with one of Channable’s sales representatives for a <a href="/demo">demo</a>.


Be limited by characters no more!

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://media.graphcms.com/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://media.graphcms.com/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Who doesn’t love a good old checklist to get themselves organized? At Channable, we want to make this summer season easier for you. Therefore, we have prepared a checklist with 10 relevant tips you can implement for your business.

Fill out the form below and grab the chance to download the full checklist!
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Summersales checklist 2021 - 10 tips you shouldn't miss!

<blockquote> **UPDATE**: <a href="https://www.amazon.se">Amazon.se</a> is now live! To set you off for a great start, we have summarized the key benefits and how you can prepare for this exciting launch.</blockquote>
<h2>Start setting up your product listings now</h2>
With the news that <a href="https://tamebay.com/2020/09/seller-central-is-now-available-in-sweden.html">Amazon</a> has already released the Seller Central Sweden,<span style="font-weight: 400;"> you can already start preparing your product listings today. At Channable we are pleased to announce that we have finalized a real-time API connection that enables you to create and push your product listings directly to Amazon.</span>

<span style="font-weight: 400;">By utilizing the API connection through Channable, it doesn’t only enable you to push the products. It also enables your product data and stock information to be automatically and instantly updated as soon as a product gets sold either via the Amazon marketplace or via your own webshop. </span>

<img class="size-full wp-image-27047 aligncenter" src="https://media.graphcms.com/KqhekgzT5GZ4hhQHSepJ" alt="Amazon Sweden Channable" width="830" height="201" />
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Seize the opportunity by setting up product listings now. This will give your business a great start.  </span>
<blockquote><i><span style="font-weight: 400;">See also: </span></i><a href="/integrations/amazon-product-feed"><span style="font-weight: 400;">How can I make Amazon product listings with Channable?</span></a></blockquote>
<h2>Use rules to enrich your listings and filter out products</h2>
<span style="font-weight: 400;">Setting up product listings manually on Amazon can usually take up quite a bit of time. Especially if your webshop has a large offering/inventory. By utilizing the integrated API from Channable you can automate a large part of this process to significantly decrease the time spent on creating product listings. For instance, take advantage of the built-in </span><a href="https://helpcenter.channable.com/hc/en-us/articles/360011077260-What-does-the-attribute-builder-do-"><span style="font-weight: 400;">attribute builder</span></a><span style="font-weight: 400;"> to easily meet attribute requirements. Or, utilize the many </span><a href="https://www.youtube.com/watch?v=xQGAdEr5TfA&amp;feature=youtu.be">powerful rules</a> that can help enrich your listings as well as filter out products you don't want to list. </span>

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<img class="size-full wp-image-27056 aligncenter" src="https://media.graphcms.com/gNTsSrxFSyao6QJxpRZC" alt="Amazon Sweden Rules" width="464" height="176" />
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<span style="font-weight: 400;">By using rules to automate the creation of product listings, you do not only reduce the time spent but also gain greater control of the flow of products you send to Amazon Sweden. As soon as you set up a rule, the integration will give you immediate feedback which will maximize the impact of your listings as well as minimizing the eventual cost. </span>
<blockquote><span style="font-weight: 400;">See also: </span><a href="https://www.youtube.com/watch?v=xQGAdEr5TfA&amp;feature=youtu.be"><span style="font-weight: 400;">Video: How do Channable rules function</span></a></blockquote>
<h2>Handle all orders directly in your own webshop</h2>
<span style="font-weight: 400;">Selling products on Amazon usually means you need to handle all orders from the marketplace itself. However, what if we told you that it does not have to be this way? What if we told you that with Channable, we retrieve all your orders and send them directly to your own platform/webshop allowing you to handle everything from there?</span>

<span style="font-weight: 400;">By adding an </span><a href="/products/marketplace-integrator"><span style="font-weight: 400;">order connection</span></a><span style="font-weight: 400;"> to your Amazon Sweden API, your orders will be synchronized to your online shop, meaning you can finally say goodbye to copy-pasting and hello to automatically received order information. Utilizing the option to add an order connection will not only free up time spent on order management but will also help increase the overall efficiency regarding your Amazon efforts.</span>
<blockquote><i><span style="font-weight: 400;">“We could say that now we don't have to take care of order management. Channable takes care of this task automatically. We only have to take care of our customers and prepare the picking of the order. Channable is also in charge of the tracking, which is more and more important to Amazon” </span></i>

From Wapalli use-case</blockquote>
<h2>Why list your products on Amazon Sweden?</h2>
<span style="font-weight: 400;">Are you new to selling products on Amazon? And, with all the buzz around Amazon Sweden, are you thinking about trying it out? If so, then you are definitely not the only one. Try reading the stats in the illustration further below. Selling products on marketplaces such as Amazon can not only create more visibility for your products, it might also open up a whole new revenue stream for your business. However, before making any quick decisions, it might be a good idea to </span><a href="/blog/increase-sales-marketplaces"><span style="font-weight: 400;">evaluate your marketplace strategy</span></a><span style="font-weight: 400;">.</span>

<img class="aligncenter size-full wp-image-19873" src="https://media.graphcms.com/0mkOoDqHTfSvq5tlHzvk" alt="" width="1234" height="372" />

<span style="font-weight: 400;">On a global scale, Amazon has about </span><a href="https://www.marketplacepulse.com/amazon/number-of-sellers"><span style="font-weight: 400;">2.3 million active sellers</span></a><span style="font-weight: 400;"> worldwide on its platforms combined. Obviously the American version is still the most popular with more than 461.000 active sellers, but the French and Italian versions are not far behind with 234.000 and 227.000 active sellers.</span>

<span style="font-weight: 400;">At first, this landscape might seem pretty competitive. But as Amazon is continually creating features to optimize the distribution of revenue between sellers, it might be a good idea to consider joining the movement.  </span>

<span style="font-weight: 400;">What could also be relevant to take into account is the fact that when Amazon enters a new market, many consumers will quickly swarm to the marketplace and create a revolution in the product searches. Usually, when consumers have easy access to Amazon, you will often see them using Amazon as their first touchpoint to discover and potentially make a purchase. </span>

<span style="font-weight: 400;">Furthermore, by looking at some of the numbers concerning the launch of Amazon Netherlands, which happened earlier this year, it is quite interesting to see that it is not only consumers who swarm to the marketplace. In fact, since the launch of the Dutch marketplace, Amazon has reported an increase of </span><a href="https://www.marketplacepulse.com/amazon/number-of-sellers"><span style="font-weight: 400;">87.422 active sellers</span></a><span style="font-weight: 400;"> making it the fastest-growing department relative to its marketplace size.</span>

<span style="font-weight: 400;">With all this being said and as a last remark, keep in mind that the consumer is always right. Being present in the channels where your consumers are can be crucial for the success of your business. If Amazon Sweden experience the same growth rates as some of its former market launches, it might be a good reason to look into the possibility to list your products here.</span>
<blockquote><span style="font-weight: 400;">See also: </span><a href="/blog/blog-tips-for-advertising-your-products-on-amazon"><span style="font-weight: 400;">Are you looking for some tips on how to advertise your product on Amazon? </span></a></blockquote>

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