Integrate Kaufland Global Marketplace

Kaufland.de - the marketplace that boosts your business!

Sell your products on Kaufland.de and benefit from the numerous advantages the Kaufland.de
marketplace offers you.
Your advantages as a seller on Kaufland.de:

• High reach: approx. 32 million visitors/month
• High brand awareness: 1,300 Kaufland shops in 8 countries
• Multi-channel marketing tools included (SEO, SEA, price comparison sites, social media,
  customer brochures)
• All relevant payment methods included
• Various eCommerce and enterprise software applications
• Simple onboarding via EAN
• Exceptional personal seller support
• Fair & transparent conditions
• No contract periods

As a seller on Kaufland.de you expand your sales strategy and reduce your dependency on only a few
sales channels. List easily with one of our +70 connected software interfaces or use the options: Rest
API, CSV upload or manual entry in the Seller Portal for all of your offers. Once listed, you have the
opportunity to further increase your sales and expand your reachable target groups with Sponsored
Product Ads on Kaufland.de.

Register now and boost your business!

Selling on Kaufland.de with Channable

With Channable, you can create a connection to Kaufland.de in no time. We make sure that you can deliver high quality data without the extra effort. A distinction is made by Kaufland.de between content data (ie. title, EAN, image, description etc.) and offer data (price, delivery time etc.). A separate upload is necessary for each data set. In Channable, content data is sent via a feed, whereas offer data is sent directly with an API to Kaufland.de. Offer data can only be created in Kaufland.de as soon as they have received EAN codes.

Conditions for selling on Kaufland.de:

• Bear in mind that communication with the customers must be in German


• Your products will need to have valid EAN (GTIN) numbers


• Fixed monthly seller fee

Where are my products displayed on Kaufland.de?

Products on Kaufland.de are categorized accordingly which allows customers to find the exact products they are looking for. Product titles and prices are displayed, sometimes with additional information. Once the customer clicks on your product listing, an image of the product with the name of your company and additional product information will be displayed.

How do I display my products on Kaufland.de?

1. Create a Channable accountand create your seller account on Kaufland.de Creating an account takes seconds, just sign up with your name and email address.


2. Import your product feed The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the way you would like to import your product feed. If you have a different type of file, don’t worry, just contact us and we will look for an alternative way to upload your product feed.


3. Add a new feed with Kaufland.de In order to export your products, first you would have to add Kaufland.de as a feed. Set up all the relevant rules and match the internal Channable fields with the fields that are required by Kaufland.de. Adding Kaufland.de as a channel will greatly increase the visibility of your online shop, rapidly boosting your sales.


4. Paste the URL in Kaufland.de Once the feed is activated, copy and paste the new URL into Kaufland.de. Please note, that the upload of the feed should take place before the upload of the offer data (via the API in Channable).


5. Get the access keys from Kaufland.de First you will need to generate your personal access keys for the Kaufland.de API within the marketplace.


6. Add the Kaufland.de API in Channable The simplicity of the Channable tool enables you to create a Kaufland.de API connection in minutes. In order to do so, just click on the ‘APIs’ tab and select ‘Add new API’. Here, select the Kaufland.de channel and fill in the access keys.


7. Create business rules Now you can start to set up rules and match the internal Channable fields with the fields that are required by Kaufland.de.


8. Activate the API Activating the API will push the offer data to Kaufland.de, you can see everything in the ‘Preview’ step. The Tab ‘Errors’ shows the product listings with errors that cannot be accepted by Kaufland.de. You can correct the errors by using relevant rules or by contacting the support center of Kaufland.de or Channable (depending on the error).


9. Celebrate your success Sit back and watch your sales increase!